ATHLEISURE MAG #75 MAR ISSUE | MANIFESTING THIS LIFE Candiace Dillard-Bassett

One of our favorite reality franchises is BRAVO's The Real Housewives. It gives you a glimpse of a city with a group of women that are friends who open up their lives. You find that they are ambitious driven women who navigate their communities. The Real Housewives of Potomac is one of our favorites in this city specific series and when Candiace Dillard-Bassett arrived starting in the 3rd season, we met a woman on a mission who had an array of accolades under her belt while being focused on building her legacy. We talk with her about pagentry, her career prior to being on RHOP, the show, what the platform has provided, her music career and how she continues to give back to others!

ATHLEISURE MAG: In prep for this interview, I really liked learning about your background. You grew up with parents who both worked in the Air Force as physicians, graduated from Howard University and you worked in public service at the White House Offices of Public Engagement and Intergovernmental Affairs for President Barack Obama as well as serving as a staffer during his 2012 reelection campaign. Why was it important for you to begin your career in this way in public service?

CANDIACE DILLARD-BASSETT: I know that I grew up in a household that demanded excellence. I grew up in a household where everyone was a professional. My parents were physicans, they have a military background and they raised me as well as my siblings to model that. They taught us the truth of being people of color in this country, how the world might not always see us in the way that we see ourselves when we’re surrounded by like-minded people who look like us and think like us.

I always tell this story, it’s funny. I wanted to be a doctor, I wanted to be a physician, I started out wanting to be a dermatologist, I wanted to be an OBGYN. I think I must have gotten to the 9th grade and chemistry, algebra and calculus were kind of kicking my butt and I discovered that

these were not my friends, so it let me pivot to something else that I am really good at which is communications. I love publc speaking – I love writing and I love aspects of journalism. I ended up being co-editor of my yearbook and co-editor of my newspaper in high school. I love to read. So, thank God, that I found something else because that math got me!

I want to encourage women who are going out in those fields for STEM because it’s so important and it’s something that we need to have more faces there that look like us there and showcase that representation. I’m a cheerleader and I’m in the back in the hallways saying, “go my STEM sisters!” But it’s just not my ministry. You have to know your strengths.

AM: That’s totally true. I thought about med school and then law school, but then you think about those years and the kinds of studies involved and I just kept continuing to code and work in fashion. But I love seeing those who are deeply involved in STEM and STEAM – all of that! So, you were Miss United States 2013. I never did pageants personally, but I have styled projects with Virginia Limongi Miss Ecuador 2018 ahead of her competing for Miss Universe as well as Nia Franklin Miss America 2019. I love this element of the pageant world as it’s more than looking beautiful as there are these other facets to it. Why was it so important to you that you wanted to do that and how important is that for character building?

CDB: I’m a pageant girl for life. I started competing since I was 5 years old and it was just ingrained in me. I will always speak up and speak about that part of my life because I always want to serve as an example of what it truly looks like to be a product of the pageant industry and of the pageant world as a whole, because there is this stigma – this negative idea attached to women who compete in pageants that we’re dumb, we’re self-absorbed that we are mean – cutting each other’s dresses backstage, cutting lipsticks –

AM: Breaking zippers!CDB: Yeah all of that stuff!AM: I was a cheerleader – so yup!CDB: Same! So you understand! So there’s that Toddlers and Tiaras sort of trope that people always ask me when I say that I have competed in pageants, “oh is it like Toddlers and Tiaras?” I mean, yes there are some aspects of the pageant world that can be superficial and that can be seen in a negative light, but my experience in all my years competing and I have competed a lot, I have always felt uplifted and empowered, seen and heard and loved. It’s where I learned to identify who I was. Where I learned how to brand myself, where I learned how to speak up for myself and be an advocate – not just for me, but for causes that I believe in. I learned how to communicate those things in a way that was palatable and respectful and made sense to different audiences. I credit my mom and pageantry for all of those things. Some of the most brilliant women that I know – doctors, lawyers, scientists, inventors, dancers – you could not imagine the pedigree that you find in pageantry, and it goes far beyond just smiling, waving and being a robot. That’s only one aspect of the game of the sport because I do feel that it is one. I’m so proud to be part of it!

AM: You also have an agency where you help other people in the pageant system. Can you talk more about that?

CDB: I founded my consulting firm Candiace Dillard Pageant Consulting for the very reasons that I explained. After I won Miss United States, I found myself being a coach on accident – being someone that is empowering women around their pageant journey. It was my director at the time, Laura Clark who is now the director of The Miss Earth United States Organization – she’s a bad B! She’s a bad woman, I love her! My makeup artist at the time, Melissa, we were sitting in the hotel room and I was helping to co-produce a pageant

for them one weekend. We were talking about me helping the girls and we were talking and they said, “this is a business – why don’t you start a business?” I was like, “no, why would I do that? I could just help them.” They explained that I could do it for free but when it could be framed as a structured enterprise that has tiers and everything that these women need to truly get the most of this experience by someone that has been through it.

I was like, ok and it was born! I have coached over 500 women to different titles and different places. Obviously have not been as active lately because I can barely keep an eyebrow on!

AM: You’re just a bit busy!CDB: It’s always something that I go back to. My girls – they’re my friends, my sisters – I call them my pageant sisters. They’ll call me and let me know what’s happening. Even the little girls that I have coached, I have watched them grow up and compete as junior teens and now they’re in the Miss category. They’re like my little babies and they have just flourished. It’s rewarding to see and it’s work that I would do for free.

AM: I think that that’s amazing when you’re able to give back and infuse people in that way. You’re always going to remember who shined a light on you and to do that across all the people that you have mentored – it’s phenomenal.

CDB: Of yeah, it’s so rewarding and I would do it for nothing – just for fun. You get to play dress up, help women decide who they want to be and you’re doing it with them! It’s like having your own children helping them out and I love opening doors or women who are already so special, intelligent and wise. It’s just giving them that polish and tweak that they need to accomplish their goals in the same way that I was fable to use pageantry to accomplish mine.

AM: I don’t know how you sleep because you also have a successful hair line, Prima Hair Collection by Candiace Dillard. Why did you want to be involved in the hair industry and why are you so passionate about it?

CDB: Prima Hair Collection was really a spin-off of pageantry so I love that you put those questions together. When I was competing coming up in the 90s, it was hard to find hair extensions that worked, were human hair, that came in different lengths, different textures and different colors that worked for me and worked with women that looked like me. We were stuck with synthetic hair or bad weaves or very expensive extensions because there was a monopoly on the market. There are a lot of different hair extension companies that you can choose from now, but I still had a passion for sector of the beauty history. It was my mom who said, “this should be a business.” There’s that theme where it’s always a woman empowering me to see something great for myself. It was my mom this time and she said that we were going to do it. I was like, “really we are, yay!” She helped me do the research and she gave me the investment. She purchased my first large order of hair. My sister got involved and 7+ years later, we are a full service company that does business across the world. We have international clients that will clamor to get Prima hair. We are looking to move into other products soon. I have always seen myself move into other hair care products. I see myself at some point moving into skincare – I love it so much!

AM: I could see that!

CDB: Yes, but that’s really something that I would want to take my time with and find the right people, the right chemist that will ensure I’m putting out the products that I would use myself. But that’s down the road. Right now, Prima Hair is still kicking and we’re moving into other hair products.

AM: I think it’s amazing to hear this. I graduated from college in 2001 and the first 6 to 7 years, I was modeling and what it was like then to model as a Black woman – some people didn’t know how to do my makeup, you brought your own items! When we launched this magazine, 6 years ago I said that it was unacceptable for a hair or makeup person to come to set saying that they couldn’t work with various skin tones and poking around.

CDB: Yeah! We have had to learn to bring our own makeup for ourselves and to do our own hair. Right now, if it’s not one of my own makeup artists, I’m like, “I’m ok, I can do it myself.” You just come conditioned not to feel seen and not to be represented in those spaces.

AM: It’s so sad. We had someone come to set, is super accomplished and she brought 3 bags of her own makeup and it broke my heart. To know that she was known and she still felt the need to do that, I told her that she didn’t have to do that and we had great talent on set. Of course our MUA killed it but seeing that the feeling still exists even after all of this time – it broke me heart. I always enjoy hearing that people like you and others are doing the good work!

You joined the cast of RHOP in the 3rd season. I already loved it when it first came out and then you stepped on the stage and I was excited as your personality is like my own. What made you see this and want to be part of it?

CDB: So, I can remember – I’m originally from Georgia – when The Real Housewives of Atlanta started, I thought, “oh my God, a show about Atlanta.” I watched with my mom and we were all engrossed in the show and then of course, I went off to college in Howard and then I was living in the DMV which we call the DC, Maryland, Virginia area and my best friend called me and asked I had heard about this new Black Housewives show. I hadn’t, but then I started watching. It was exciting that on a network like BRAVO that is very popular and well known and very much engrossed in pop culture – Atlanta was the premier show for women of color and here we are now with the second iteration of women of color in this franchise. This was exciting. I wanted to know who the girls were and at that time, I had been here for 14 years – a long time. I came to Howard in 2005 and I never left. I wanted to know who was on the show, what they were wearing and where they were going. I was interested and I was watching it with my boyfriend at the time, Chris and I thought, why am I not on the show? I knew I should be on this show and I remember praying about an opportunity to be on the show. I said, “listen God, if You give me the opportunity to be on this show, I promise that I will glorify You and I will use it as a vehicle to be a catalyst to accomplish all the things that You said that I would have.” Literally, the next year I was getting a call from the casting director – the Power of the Tongue. I live by it – I manifest with the Power of the Tongue. Speak what you want – that’s the message of today.

AM: Are there things that you had to consider when you knew that you would be putting your life out there and did you think about aspects involving bringing friends, family and your relationship on there?

CDB: Yes, so obviously, I had to talk to Chris. At the time, we were not engaged. We had talked about it and he had explicit instructions on what that ring would be.

AM: Check!

CDB: My mom – I didn’t worry about her because if you watch the show, you know that that woman was made for TV! She created me – my mom named me after Candice Bergen from Murphy Brown and Dominique Deveraux played by Diahann Carroll from Dynasty. So she knew what she was doing. So that lady knew what she was doing. That lady was ready! I didn't have to tell her anything except what time and where she had to be!

AM: She might have out run you to get there!

CDB: EXACTLY! She was getting in there. Chris and I sat down and we said that we wanted to do it and we wanted to use the show, like I said, as a catalyst and a vehicle to accomplish our goals. We agreed upfront that it would be us against everybody and that we would never allow anything to infiltrate our relationship and that we would do it until it wasn’t fun anymore. Those were solid conversations that we had. So far, we have stuck to that and we have been able to use the platform in a way that has been beneficial in our careers. I’m so grateful to BRAVO and to our production company because they have allowed me to get married on the show, truly start my music journey on the show, my acting on the show and my hair business on the show. You should come in and want to use this platform to advance yourself. Being a career housewife is wonderful, but I know that there is more to do beyond the platform and so I’m here as long as it serves me and then it’s on to the next.

AM: So, how long do you guys film for?

CDB: We shoot for about 4 months.

AM: That’s a chunk of time.

CDB: Yes and it’s a stressful chunk of time because it’s a job. You are with the production company for that entire period of time and you have to tailor your life to that time. Luckily, the show is a docuseries so they’re following our lives. Most of what we’re doing, they’re following. The more you have going on the better and I have too much going on this year! It’s making my edges fall out! The plus and the minus is that having a lot going on is great, but it is an ensemble cast, so a lot of things that are happening in your life, may not make it and may stay on the cutting room floor. They have to get equal amounts of everyone's story. So they pick and choose what makes it and we have no control over what makes it. So that’s always an interesting journey to go on to find out that right before it airs, they cut that whole story out and it’s like they shot 5 scenes for that and it won’t air.

AM: My favorite scenes are the confessionals because you’re glammed up and you’re talking about what you thought about something that is taking place on the episode. How do you come up with the outfits that you’re going to wear?

CDB: That’s always really fun! Shout out to my style team - my hair and my makeup glam team and my stylist. We come together and we decide together what we are going to do. So, one of them – sometimes it won’t be my hair stylist, my wardrobe stylist will send a hair look that she thinks would be amazing. My hairstylist, Stephanie will say that she loves it and my makeup artist Kendell will say that this is a great look to go with it. We then piece it together. One thing that people may not know is that we shoot the same look, multiple times. It’s always a challenge to find a look that is intricate and unique, but can be recreated. I’ve had braids twice now and braids are tricky because you shoot with them when they’re new and then you come back and shoot with you again in the same look in a month or month and a half and you’ve been running around in the world living with those braids and you need a touchup. But what I do, is that I have a headwrap when I have braids and you can’t tell when my roots start to show. I love confessionals, it’s like playing dress up and you’re talking and chatting with your producer, saying what’s happening, being funny and being shady while having some champagne.

AM: It’s safe to assume that you will be back for the 7th season?

CDB: Well I think I saw somewhere that someone at BRAVO had to make an announcement that everyone was asked back because I made a little bit of a cryptic tweet and it had the Internet in an uproar.

There are just days where trolling is my ministry!

AM: It is what it is!

CDB: So yes, that was a funny day because my publicist told me that everyone was calling and E! wanted a statement and I said that they would be fine! So, I think that everybody is coming back.

AM: Like you said, you’re always using the platform to share your body of work and interests. We have seen your music career on the show and now DEEP SPACE, your debut album is out! How was that, you released it fall of last year – you’ve had over 2M streams – it’s amazing!

CDB: It’s crazy! It’s surreal because I had always seen something with music happening in my head and it really started when Chris and I got married and I knew I wanted to perform a song for him at our wedding.

AM: It was a beautiful song.

CDB: Thank you. I See You was my first recorded song. Originally I wasn’t going to do an original piece. I wanted to do a Toni Braxton song – she’s perfect at love songs. My wedding was being filmed for the show and my producer said, if you want us to capture you singing, you can’t do someone else’s song. For those that may not know about television is that there are so many rules and one of them is that you have to keep in mind the licensing. Toni Braxton is gong to demand the fees of herself, the producers, the writers and her label. That could be $40K or $100K for the show to play her song on the show and they said they weren’t going to pay that.

So I thought I would write the song and I worked with Veda Whisnant and my good friend Cliff as well as the gentleman who is now my music director, Aaron Hardin. They created I See You and that was the snowball effect and people were looking to work with me including Chucky Thompson, may he rest in peace. He did a disgustingly amazing job on the I See You the Go-go Remix – Go-go music has been a huge part of my life since I have lived in DC. It kind of snowballed from there and got bigger than what I thought it would. I knew I would put out a few songs, but then as I continued to move through the music industry, it went to doing an EP, to doing an album to performing live – it just materialized before my eyes. It’s still going!

AM: What’s it like to have Anita Bgmaker, Nicki Minaj and Toni Braxton to bless your work? I’ve been a huge fan of Anita Baker’s work and have such a respect for her and obviously Toni Braxton and Nicki Minaj are amazing as well. What has that been like?

CDB: I don’t even know! I have no words. When you grow up listening to these voices. For me who has a lower register, I never felt confident about my voice. Everyone celebrates Mariah Carey and Whitney Houston that has these soaring Soprano voices and I never felt like I heard anything like my voice until I heard Anita Baker, Toni Braxton and Brandy who I love. They liberated me and helped me to be proud of my voice and showed me what I could do with my voice and I studied their voices to really feel like I could sing and that I could use my voice to emote and be an artist. I owe them everything. What do you mean that Anita Baker knows who I am?

AM: I read that twice and was like, oh – Anita.

CDB: It’s still crazy to me. It’s like shut up, I can’t believe that.

AM: And yet, it happened!

You came off the Femme it Forward Tour – how was that? SWV, Faith Evans and Mya? That’s some legit superstar magic right there!

CDB: Not me – them! I’m still processing.

It's just unbelievable because again, these are Black women in R&B that wrote the soundtrack to so much of my life in the 90s and on. They wanted me to be with them on their stages, on their platforms and they respect me and they see me. That is heavy, but it’s also light in a way because I’m doing all day – that’s where I am with it. I wouldn’t be there if I wasn’t worthy and I’m just trying to live in the worthiness of it if that makes sense.

AM: It totally does! Once again, you’re manifesting up a storm. You’ve been on Netflix’s Family Reunion and being on BET’s The Christmas Lottery. The level of creativity that you have embraced and do, what does it feel like to know that it’s ok to embrace on all of these activities and to nibble on them, try them and to make it their own way. There are so many people that shy away from taking on so many things especially when they are not in the same area and I always encourage people to lean in to it.

CDB: I feel like if I didn’t do all of the things that are inside of me, I would explode. It just has to come out. Sometimes it doesn’t make sense and sometimes I’m exhausted and sometimes I don’t know what I’m doing and I feel that sometimes.

AM: And that’s ok.

CDB: Yes, it’s ok to not know what you’re doing. If you’re following your heart, you’re following your dream, just follow it. You don’t have to ask questions – you just need to follow it and be led by it. That’s what’s calling you and you have to trust that if you’re spiritual or not but that which is leading you is coming from a higher place. That’s literally it. Sometimes I’m like, “girl what are you doing and I’m like I don’t know.” But I trust and I continue and then I see the fruits and then I know why it makes sense. That’s why there is a DEEP SPACE, that’s why there is a Family Reunion, that’s why there is a Water in a Broken Glass – whatever projects I’ve worked on and there's more - so much more that I want to do in the acting realm episodically and on the big screen. I want to continue to tour and collaborate musically with new people.

AM: You’re just flowing. I always say that – I say it, I pray it, I step out on it and I just pray that God catches me.

CDB: Yasss! That’s all you can do.AM: The rest will be figured out and if it gets messy, we’ll figure it out and make it to something else.

CDB: Exactly.

AM: Tell me about My Sister’s Keeper and why you wanted to create this organization?

CDB: So this goes back to pageantry. It was competing in pageants that led me to feel like I could create an organization that truly empowered women that were not in a position to receive resources in the same way that I was. I was a student at Howard University and it’s located in NW Washington DC. There are no gates, you are in the city. You are a part of the fabric in DC and that’s not always attractive. There’s homelessness, there’s crime – it’s a lot of pieces to that puzzle. The school directly across the street from Howard was Banneker Senior High School. I used to tudor there and I noticed that there was a lack of guidance for a lot of the young women who attended school there and just in general as I maneuvered through DC, I experienced the youth in the area – particularly in lower income areas in SE DC. I felt like I could help and part of it was ignorance. I grew up in a way that I hadn’t seen that with my own two eyes. So when I’m out in the world and I’m now doing my own thing, I realized that I had all these resources and I had someone who reared me, taught me and showed me – I said I could do that and help with that. That’s how we started. We go into schools that are mostly in the DC area and just have conversations with these young women.

We do these things called a Girl Talk Circle where we sit in a circle and put questions and thoughts into a bowl and pull them out and talk about what they’re feeling or thinking. Sometimes a girl will own it and sometimes she won’t but that’s the point. You can have an issue and not be judged. I have integrated My Sister’s Keeper into Candiace Pageant Consulting because everyone is not cut out for pageants, but you can tell when a young woman has that spark or that je ne sai quoi piece that she could rock a stage or that she could be good in this space. It’s a great way again to iron you out and give a woman poise and purpose. You have to know who you are in order to compete and it forces you to figure out who you are and I want it for all women but especially Black women because we’re not first. No one is giving us the right – it’s not a privilege – the right to feel empowered and to feel that we can have whatever we what.

AM: And to understand what the gameboard is and to navigate that! And to do it one way versus the other way. Although, you might have to dig in that bag every now and then again too.

CDB: That’s part of it too. It’s knowing how and when to code switch and when to use what resources where and how – yeah!

AM: Are there any other up and coming projects that we should keep an eye out for because I feel like you’re this till that keeps on springing forth.

CDB: YES! Part of the reason why I am so tired is because I was finishing up one of my final classes for my MBA program at Howard. You’ll be seeing graduation very soon and at the same time, I made this 14 slide pitch deck that I had to do for this class, I was in the studio recording new music. I am really excited because we are going to be doing a deluxe version of the DEEP SPACE album and that will be set to come out sometime this summer! I haven’t talked about that, that’s an exclusive to you guys!

AM: I mean, you just dropped your album - last fall!

CDB: It hasn’t even been a year – I know we dropped it in Sept. But you know, I didn’t want to get stale and there’s so much left to sing about and there are so many good tracks, such good music and so much to write and I have such a cool writing team. I’m newer to writing music. My team is really patient with me and lets me make changes whether I don’t like something or I want it to feel more like this or that. We make it work. So I have been in the studio for the last 3 days so I’m finishing that. That’s done and I’ll be listening to the songs ad nauseum so I’ll be sick of that ha! But we’ll be piecing them together. It’s in the works – but a TV series that I can’t say a lot about but it’s in the works. I would be playing someone that is not a whole lot like me which is exciting and it will be shooting right here, so I wouldn’t have to leave the area which I’m excited about that! So look out for that coming out soon! I think that’s it – music, TV, the show – you’ll get all the entertainment from RHOP.

AM: Every time you hit the screen on RHOP, I’m like ok, what’s happening now ha!

CDB: It’s a mess, my God. Me enjoying life, married life and I’m still decorating my house – just living!

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PHOTOS COURTESY | PG 34 - 38 Paul Morigi | PG 41 -49 +9LIST STORI3S PG 154 Candiace Dillard-Bassett |