An eternal, self-generating, and self-evolving personalized system
that opens your mind to the possibilities of tomorrow,
while improving your quality of life today.
ANNA MEHDIKHANI OCAD University
Spring 2022
Thanks to everyone who helped me along the way by sharing their insights with me, and a special thanks to my professor Alexander Manu and assistant professor Marton Robinson for their support, mentorship, and sharing of knowledge that elevated my work to a higher level.
TABLE
OF
CONTENTS
1-24
25-38
39-56
57-70
71-78
79-86
PART 1: ABSTRACT
PART 2: MEET MATE
PART 3: STRATEGIC PLANNING & BUSINESS TOOLS
PART 4: GET STARTED
PART 5: BRAND IDENTITY GUIDE
PART 6: REFERENCES
2
3
Fig.1
We are on the verge of experiencing a new reality called the Metaverse.
Compared to our current reality, it differs in many ways. Numerous possibilities lie within it waiting to be explored. We should therefore expect to see a great deal of change in the future.
4
This Meta project aims to prepare you for your next chapter of life and existence on the virtual realms of a niche concept known as the Metaverse. Our mission is to accompany you as you enter this new space, and to help you grasp its potential, we are here to assist you in navigating its decentralized network and unlocking its potential.
Fig.2
Fig. 1
Before we get engaged in this confrontation and get involved in this transformation from the ordinary world to the extraordinary world and the change in our mindsets, it is critical for us to get familiar with a few concepts and gradually immerse ourselves in this new space of future.
7
Fig.3
We & our physical existence on Earth Our avatars & the Metaverse (the virtual space of the future) The relationship between us and our avatars, and the similarities & difference between these two worlds.
Our future is all about moving from
The self suppressive activiatio When your intentions are motivated by negative emotions You do things to avoid something bad to happen.
Fig.4
to
“WOW”
The self expansive activiatio When your intentions are motivated by growth mindse Enhances self-efficacy and creates a heroic self
What if in this journey our avatar, could become our
Alter Ego, truest self, and most trusted friend?
Fig.5
This will undoubtedly allow us to explore our world with a
wider perspective, to be more creative, and to grow!
Creative?!
Creativity??!
Fig.6
The essence of creativity is to find the
connections!
In order to see those connections,
sometimes your mind just needs a bit of
jump
to start!
This kick-start will be brought for you through conscious or non-conscious signals that will challenge your powerful spacious mind, motivate your intentions, and open up various possibilities.
15
Fig.7
Whenever it is, wherever you are, every time something seems so unattainable or out of reach that you never dare to move toward achieving it, Mate is there for you to go on a quest and attain whatever you want. The ultimate goal is to be freed from the tedious task of exploring the infinite universe to arrive at fresh concepts!
16
XR.
Mate is your new all-knowing source of information, powered by
Using all immersive technologies, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), Mate will merge the “virtual” and “real” worlds, and will extend the boundaries of our perception of reality. Fig.4 Fig.8
Metaverse's digital quality, this multi-layered platform with many interconnections, will offer your Mate the flexibility to access any type of data from structured to unstructured, in the shortest time possible!
This next-generation virtual assistant, is in fact your Other “I” Second self Limitless self Truest friend Most trusted friend
&
Alter Ego.
This alter ego can help “build intention, promote belief, & create trust.”
It emphasizes on qualities of your ideal self,
rather than focusing on your accomplishments.
DATA is at the center of everything in this extraordinary universe! On the path to self-actualization, transforming the "self", and redirecting your mindset from "OW" to "WOW", just constantly re-define your values, and expand your vision!
Fig.9
20
Our brains are prediction machines. On an ongoing basis, they scan our environment, analyze the derived data, and organize the details.
Furthermore, research has shown that approximately %90 of our cognitive abilities are determined by how well we see and based on our vision power.
In this sense, visual clues can be the best stimuli to influence our behavior for better accessibility and better function.
Small changes in what you see,
can lead to a big shift in what you do!
With Mate, be the
architect of your surroundings!
Mate redesigns your surroundings so that you are surrounded by clues, allowing your WOW mindset to flourish!
Fig.10
Immerse yourself with ease,
Fig.11
live a life of no limits!
24
26
Stay connected without ever lifting a finger.
Powered by the capabilities of the Extended Reality, Mate is the world’s most powerful smart assistant, always ready to help you whenever you want, wherever you are in the shortest time and
easiest way possible.
Envision the future. Right at the most critical point in your life, on the verge of landing on the Metaverse, Mate stands by your side, becomes your companion for life, ready to assist you whenever you need.
Smart suggestions do the
heavy liftings for you!
Mate is trained well to adapt itself to your unique “self” and prepare relevant, productive, and satisfying media for you.
It constantly updates itself based on your characteristics, personal attributes, experiences, background, taste, interests, goals and plans, etc., in order to serve you in the best way possible!
Less time thinking.
More time getting creative. Mate is capable of drawing your attention to visual materials that are related and can be inspirational to your practices.
XR (Extended Reality) Blending the physical and virtual worlds through addition of digital elements to the real world in any manner, including, but not limited to, AR, MR, and VR.
OpenAI Codex A general-purpose programming AI model that translates natural language to code. Transforms user's words into machine-readable material.
OpenAI GPT-3
An AI system that generates natural language in response to a natural language prompt.
Generating inspiring audible content, questions, and all other types of text-based media.
OpenAI DALL.E A system that converts text descriptions to original, realistic images and art by combining concepts, attributes, and styles.
Generating engaging visual content, 3D shapes, motion graphics, moodboards, etc.
33
Conversation Journey
Mate can respond to
your words, ask follow-up questions, give you suggestions, and even reflect upon them!
Audio
Shortcuts
Mate can freshen up your mind , by starting conversations with you, playing auditory media, or make listen later playlists for you to listen and get inspired!
Visual
Shortcuts Mate is also capable of drawing your attention to visual contents that are related and can be inspirational to your practices.
35
36
While working on her project, Sara reaches to a stage when she is in deep need of a stimulus to help her generte ideas ... Due to the circumstances, she feels overwhelmed, stucked, & limited! This triggers her anxiety and makes her furious. Just at the right moment and when she needs a kick-start,
Mate steps in..
Through visual / Audible shortcuts, it helps Sara to see things she couldn’t before, find common elements, and feed her creative mind ... By confronting the clues and getting inspired, her energy boosts and the motivated Sara gets back on the track ... Eventually, she reaches to the desired points and she manages to generate ideas ...
Yes!
Joy is the end of all our stories.
Stay with us.
We are always there for you; anywhere, anytime!
40
AI-generated systems are all about predictions & decision making. However every prediction relies on six other elements.
The following diagram clarifies on how Mate fits into this system.
49
50
53
55
58
For you to get started with Mate, efficiently utilize it,
and experience it to its fullest potential,
let's first familiarize ourselves with the "Field of Play" model! This model explains how WE become what WE become, based on a four-layered+core structure.
We all have a CORE SELF!
Where possiblity exists.
Where creative forces reside waiting to be activated by the power of intention.
Also, it is our source of “intrinstic motivation”.
Things such as;
our desire for growth, for mastery,
our sense of curiosity, adventure, joy, etc.
The first layer, will be our CORE DRIVERS layer!
It includes the things we deeply care about, relate to, & identify with.
It gives us a sense of purpose.
Aspects our life that are related to our family, community, nation, relegion, race, gender, etc.
The second layer, will be our BELIEF layer!
Where we find our attitudes, values, belief, perception, experience, and expectations.
It is in fact based on our perception of ourselves in the world around us.
And lastly, our FIELD OF PLAY layer!
Where we are influenced by our actual physical environment, the circumstances, people, places, etc.
The core self and all four surrounding layers can be perceived in two environments; the ordinary world and the extraordinary world!
Or to put it another way, by our "OW mindset" or "WOW mindset".
Mate is aimed at transforming the self and
re-directing one’s mindset from “OW” to “WOW”.
To create your Mate,
first plan for how you want to show up
and then define who you are!
63
Focus on your “WOW” mindset.
Visualize yourself in an Extraordinary world,
&
When it's time to define yourself,
start at the surface and move to the core!
64
PHASES
OF
EXPERIENCE 65
Beocme a member
Prepare your raw model as you wish it to show up
Give your Mate some time to learn about you
Join the community
As long as Mate is a prediction & analysis system based on an ML model, you can help it reach its full potential
by providing feedback and experimentation opportunities.
1 2
Count on Mate to be there for you.
Play it.
Call it.
Talk to it.
Listen to it.
&
Let it be a part of your moments.
Keep giving it feedback so it can better understand you.
And, better predict you.
3 4
Once you have made it through this first training stage, it will understand all your needs, wishes, feelings, etc., even if you haven't expressed them.
(For instance, Mate can detect your feelings and needs when you are lonely, sad, excited, etc.)
Gradually, as your Mate enters the community,
and establishes relationships,
you can expect other Mates to occasionally support you as well.
72
Symbolizing support and closeness!
Representing an
origin "self" that grows and returns to itself!
80
Prediction Machines
Agrawal, Ajay, et al. Prediction Machines: The Simple Economics of Artificial Intelligence. Harvard Business Review Press, 2018.
The Alter ego effect
Herman, Todd. The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Harper Business, 2019.
OPEN AI
OpenAI. “Dall·E: Creating Images from Text.” OpenAI, OpenAI, 21 June 2021, https://openai.com/blog/dall-e/.
Zaremba, Wojciech. “OpenAI Codex.” OpenAI, OpenAI, 18 Nov. 2021, https://openai.com/blog/openai-codex/#spacegame.
OpenAI. “GPT-3 Powers the next Generation of Apps.” OpenAI, OpenAI, 1 Feb. 2022, https://openai.com/blog/gpt-3-apps/.
MODELS & CHARTS
Manu, Alexander. The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy. New Riders, 2007.
ALTER EGO
“Alter Ego Definition & Meaning.” Merriam-Webster, Merriam-Webster, https://www.merriamwebster.com/dictionary/alter%20ego.
Clay, Alexa. “The Power of Alter Egos.” Medium, Medium, 3 Dec. 2014, https://medium.com/@alexaclay/ the-power-of-alter-egos-4c7e7c1864c5.
METAVERSE
Clark, Peter Allen. “What Is the Metaverse? Here's Why It Matters.” Time, Time, 15 Nov. 2021, https:// time.com/6116826/what-is-the-metaverse/.
EUREKA MOMENT
“How to Have a Eureka Moment.” Harvard Business Review, 2 Nov. 2014, https://hbr.org/2014/03/howto-have-a-eureka-moment.
Newman, Cathy. “How 'Eureka' Moments in Science Happen.” Science, National Geographic, 3 May 2021, https://www.nationalgeographic.com/science/article/eureka-insight-newton-archimedes-geniusscience.
Benney, Daniel. “Have More Eureka Moments - the Power of Doing Nothing.” Medium, Bootcamp, 15 June 2021, https://bootcamp.uxdesign.cc/have-more-eureka-moments-the-power-of-doing-nothinge77a31bf9032.
Konnikova, Maria. “Where Do Eureka Moments Come from?” The New Yorker, 27 May 2014, https:// www.newyorker.com/science/maria-konnikova/where-do-eureka-moments-come-from.
Johnson, Steven. “Where Good Ideas Come From.” Steven Johnson: Where Good Ideas Come from | TED Talk, https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.
“Cross-Pollinate Your Mind.” The Creativity Post, https://www.creativitypost.com/psychology/crosspollinate-your-mind.
Florczyk, Dorota. “Mindful Eureka - How to Train Yourself to Get More AHA! Moments.” LinkedIn, LinkedIn, 8 Mar. 2018, https://www.linkedin.com/pulse/mindful-eureka-dorota-florczyk/.
Lösche, Frank. “Investigating the Moment When Solutions Emerge in Problem Solving.” PEARL Home, University of Plymouth, 19 Nov. 2018, https://pearl.plymouth.ac.uk/handle/10026.1/12838.
EMOTIONS & STUDY OF MIND
“Embracing the Power of Ambivalence.” Harvard Business Review, 14 Sept. 2021, https:// hbr.org/2021/09/embracing-the-power-of-ambivalence.
Citationsy. “[PDF] 10.5465/AMJ.2006.22798182.” Citationsy, https://citationsy.com/archives/q? doi=10.5465%2Famj.2006.22798182.
The Wall Street Journal, Dow Jones & Company, 20 June 2009, https://www.wsj.com/articles/ SB124535297048828601.
Gopnik, Alison. “The Power of the Wandering Mind.” The Wall Street Journal, Dow Jones & Company, 25 Feb. 2021, https://www.wsj.com/articles/the-power-of-the-wandering-mind-11614272779? cx_testId=3&cx_testVariant=cx_2&cx_artPos=0&mod=WTRN#cxrecs_s.
Barman, Frank, et al. “Agile Talent: How to Revamp Your People Model to Enable Value through Agility.” McKinsey & Company, McKinsey & Company, 4 Nov. 2021, https://www.mckinsey.com/businessfunctions/people-and-organizational-performance/our-insights/agile-talent-how-to-revamp-yourpeople-model-to-enable-value-through-agility.
“The Top Trends in Tech.” McKinsey & Company, https://www.mckinsey.com/business-functions/ mckinsey-digital/our-insights/the-top-trends-in-tech.
“Building Data-Driven Culture: An Interview with Shoprunner CEO Sam Yagan.” McKinsey & Company, McKinsey & Company, 14 Feb. 2019, https://www.mckinsey.com/business-functions/mckinsey-analytics/ our-insights/building-an-innovative-data-driven-culture-an-interview-with-shoprunner-ceo-samyagan.
Berruti, Federico, et al. “Managing the Risks and Returns of Intelligent Automation.” McKinsey & Company, McKinsey & Company, 12 Nov. 2021, https://www.mckinsey.com/business-functions/ operations/our-insights/managing-the-risks-and-returns-of-intelligent-automation.
“Cheat Sheet: What Is Digital Twin? Internet of Things Blog.” IBM Business Operations Blog, 26 Apr. 2021, https://www.ibm.com/blogs/internet-of-things/iot-cheat-sheet-digital-twin/.
Gartner_Inc. “Gartners Top 10 Technology Trends 2017.” Gartner, https://www.gartner.com/ smarterwithgartner/gartners-top-10-technology-trends-2017.
EXTENDED REALITY
Tremosa, Laia. “Beyond AR vs. VR: What Is the Difference between AR vs. Mr vs. VR vs. XR?” The Interaction Design Foundation, https://www.interaction-design.org/literature/article/beyond-ar-vs-vrwhat-is-the-difference-between-ar-vs-mr-vs-vr-vs-xr.
TRENDS
Ricard, Sébastien. “Council Post: Five Technology Trends Impacting the Workplace in 2020.” Forbes, Forbes Magazine, 29 Apr. 2020, https://www.forbes.com/sites/forbestechcouncil/2020/04/29/fivetechnology-trends-impacting-the-workplace-in-2020/?sh=167e2292a372.
Philip Morris International Published: January 6, 2020. “Technology Trends That Will Drive Productivity in 2020.” SmartBrief, 17 Jan. 2022, https://www.smartbrief.com/original/2020/01/technology-trendswill-drive-productivity-2020.
“Gartner Identifies Key Emerging Technologies Spurring Innovation through Trust, Growth and Change.” Gartner, 23 Aug. 2021, https://www.gartner.com/en/newsroom/press-releases/2021-08-23-gartneridentifies-key-emerging-technologies-spurring-innovation-through-trust-growth-and-change.
THEMES
Simmons, Michael. “People Who Have ‘Too Many Interests’ Are More Likely to Be Successful According to Research.” Medium, Accelerated Intelligence, 3 Dec. 2021, https://medium.com/acceleratedintelligence/modern-polymath-81f882ce52db.
Simmons, Michael. “People with 'Too Many Interests' More Likely to Be Successful, According to Research.” Observer, Observer, 3 May 2018, https://observer.com/2018/05/people-with-too-manyinterests-more-likely-successful-polymath-entrepreneurship-antifragile/.
Smith, Joel. “Self-Consciousness.” Stanford Encyclopedia of Philosophy, Stanford University, 12 May 2020, https://plato.stanford.edu/entries/self-consciousness/.
VIRTUAL ASSISTANTS
Koetsier, John. “Alexa, Siri, Google Assistant: How the Top Smart Assistants Stack Up.” Forbes, Forbes Magazine, 28 June 2021, https://www.forbes.com/sites/johnkoetsier/2020/08/08/alexa-siri-googleassistant-how-the-top-smart-assistants-stack-up/?sh=1c79fb5e748b.
Jordannovet. “Why Apple's Siri Isn't as Smart as Amazon Alexa and Google Assistant.” CNBC, CNBC, 5 June 2019, https://www.cnbc.com/2019/06/04/why-siri-is-not-as-smart-as-alexa-googleassistant.html.
Mutchler, Ava. “Voice Assistant Timeline: A Short History of the Voice Revolution.” Voicebot.ai, 26 Mar. 2021, https://voicebot.ai/2017/07/14/timeline-voice-assistants-short-history-voice-revolution/.
VISUAL GUIDELINES
Inc., Apple. “Design.” Apple Developer, https://developer.apple.com/design/.
Fig. 1. Photo by João Ferreira on Unsplash
Fig. 2. Photo by Luis Benito on Unsplash
Fig. 3. Photo by Guilherme Stecanella on Unsplash
Fig. 4. Photo by K. Mitch Hodge on Unsplash
Fig. 5. Photo by Nina Elliott on Unsplash
Fig. 6. Photo by Clarisse Croset on Unsplash
Fig. 7. Photo by Warren Wong on Unsplash
Fig. 8. What Is Extended Reality Technology? A Simple Explanation For Anyone from ADOBE STOCK
Fig. 9. Photo by Hudson Hintze on Unsplash
Fig. 10. Photo by ThisisEngineering RAEng on Unsplash
Fig. 11. Photo by Hong Nguyen on Unsplash
Fig. 12. Photo by youssef naddam on Unsplash
86
With Mate Fig.12
to Meta!
THANKS!