IGLOO 4finace Brand Book 2013 by Atis Mekss

4FINANCE BRANDBOOK 2013

UZMANĪBU Šis ir izstrādāto risinājumu saīsināts kopsavilkums, kas paredzēts kā informatīvs materiāls apskatei, lai iegūtu vispārīgu izpratni par darbā izmantotajām metodēm un gala nodevuma saturu, kas atbilst klienta darba uzdevumam. Šis kopsavilkums ir klienta īpašums. Bez saskaņošanas ar klienta pārstāvi šos materiālus izmantot ir aizliegts. Darbā izmantotās metodes ir IGLOO, SIA intelektuālais īpašums, kuru aizsargā Latvijas likumdošana. Jebkuru jautājumu gadījumā lūdzam sazinieties ar mums personīgi. +371 67288158 info@igloo.lv www.igloo.lv

IMPORTANT NOTE This is a summary of solutions intended for informative purposes only to provide overall understanding of the contents as well as the methodology employed according the client brief. The contents of this summary is client's property. Any unauthorized use of this material is prohibited. The methodology applied is intellectual property of IGLOO SIA protected by the respective legislative acts of the Republic of Latvia. For enquiries please contact us. +371 67288158 info@igloo.lv www.igloo.lv

IGLOO - design and marketing for retail

CONTENTS 1. LOGO AND ITS APPLICATION GUIDELINES 1.0. Logo enhancements 1.1. Logo description 1.2. Elements of the logo 1.3. Basic logo 1.4. Alternative logo 1.5. Logo structure 1.6. Logo protective area 1.7. Logo applications 1.8. Logo applications on various backgrounds and materials 1.9. Examples of incorrect applications of the logo

1 2 3 4 5 6 7 8-10 11 12

2. COLOURS 2.1. Basic colours 2.2. Additional colours

13 14

3. TYPOGRAPHY 3.1. Basic typeface 3.2. Additional typeface

15 16

4. ADDITIONAL ELEMENTS 4.1. Images and photos 4.2. Lines and areas 4.3. Graphic elements

17 18 19

CONTENTS 5. ADVERTISING AND COMMUNICATION MATERIALS 5.1. Logo size 5.2. Structure of vertical communication materials 5.3. Structure of horizontal communication materials 5.4. Press advertising design guidelines 5.5. Poster advertising design guidelines 5.6. Outdoor advertising design guidelines 5.7. TV advertising design guidelines 5.8. Job advertisement design guidelines

20 21 22-23 24-27 28-31 32-35 36 37

6. DESIGN OF ELECTRONIC MATERIALS 6.1. Logo use in the corporate web page 6.2. Application of graphic elements in the web page 6.3. Application of graphic elements in Internet banners 6.4. Application of images in Internet banners 6.5. Logo application in Internet banners 6.6. Application of logo in email messages

38 39 40 41 42 43

7. CORRESPONDENCE DOCUMENT TEMPLATES 7.1. StaďŹ&#x20AC; business cards 7.2. Document blank 7.3. E-document template 7.4. Notepaper 7.5. Envelopes 7.6. Document folder

44 45 46-47 48 49-50 51

CONTENTS 8. REPRESENTATION ITEMS 8.1. Pen 8.2. Polo shirt 8.3. Mug 8.4. Umbrella 8.5. Badge

52 53 54 55 56

9. OUTDOOR APPLICATIONS 9.1. Signboard design guidelines 9.2. Navigation element design guidelines 9.3. Door hanging design guidelines 9.4. Vehicle design guidelines 9.5. Mobile stand design guidelines 9.6. Mobile stand design example 9.7. Mobile stand design principles 9.8. Flag design guidelines

57-58 59 60 61 62 63 64 65

10. PRESENTATION DESIGN GUIDELINES 10.1. Cover and the transition slides 10.2. Basic slides 10.3. Basic slides with background 10.4. Slides with chart 10.5. Presentation colours

66 67 68 69 70

1. LOGO AND ITS APPLICATION GUIDELINES

1.1. LOGO DESCRIPTION

4FINANCE logo consists of: logo sign - circle and the number 4, text field - FINANCE. The blue colour symbolize confidence, financial competence and stability.

LOGO GUIDELINES

1.2. ELEMENTS OF THE LOGO

4FINANCE elements of the corporate identity are: Logo sign - circle with number 4 in it, Circle, Number 4. Graphic elements are to be used in communication, oďŹ&#x192;ce and presentation documents and materials as well as outdoor solutions.

Logo sign

Circle

Number 4

LOGO GUIDELINES

1.3. BASIC LOGO

The logo consists of the basics of the logo sign and the text FINANCE. Its minimum permissible size is 25 mm (width).

Basic logo

25 mm Minimum size

LOGO GUIDELINES

1.4. ALTERNATIVE LOGO

The vertical logo consists of the logo sign and the text FINANCE. Its minimum permissible size is 18 mm (width).

Alternative logo

18 mm Minimum size

LOGO GUIDELINES

1.5. LOGO STRUCTURE A

The basic unit of the logo structure is A, which is the distance from the logo sign to the ďŹ rst letter of the company name. The dimensions of the A deďŹ ne the proportions of the logo and form the logo protective area.

This approach should be applied always and everywhere.

Basic logo A

Alternative logo

LOGO GUIDELINES

1.7. LOGO APPLICATIONS

Reverse Examples of using the logo on dark and bright backgrounds in cases where the background colour intensity is competing with some of the 4FINANCE logo colours.

LOGO GUIDELINES

1.7. LOGO APPLICATIONS

Monochrome Monochrome version of the logo has to be used when for the technical reasons it is impossible to use the grayscale version of the logo.

LOGO GUIDELINES

1.8. LOGO APPLICATIONS ON VARIOUS BACKGROUNDS AND MATERIALS 4FINANCE logo may be used on the backgrounds of diďŹ&#x20AC;erent colours: monochrome version for intense contrasting colors in background, the basic version for the background with of soft pastel colors.

Logo on various backgrounds

Application of the logo a variety of materials depends on the nature of the material and the manufacturing technologies. The main condition - the visibility and legibility. Examples shown are of a recommendatory nature.

Logo on various materials

Textile

Steel

Leather

Wood

LOGO GUIDELINES

2. COLOURS

2.1. BASIC COLOURS

The basic colours are used in the logo, in advertising materials and oďŹ&#x192;ce documents etc.

25%

50%

Pantone 644 CMYK 47/21/5/0 RGB 133/174/211 #87C9F2

75%

25%

50%

Pantone 2935 CMYK 100/50/0/0 RGB 0/114/188 #0072BC

75%

25%

50%

75%

Pantone 424 CMYK 30/22/19/53 RGB 108/111/112 #6C6F70

COLOURS

3. TYPOGRAPHY

3.1. BASIC TYPEFACE

Basic typeface has to be used in all the communication materials, e.g.: NEO SANS PRO Light

NEO SANS PRO Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

NEO SANS PRO Regular

NEO SANS PRO Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

stationary, communication materials, videos etc.

FONTI

4. ADDITIONAL ELEMENTS

4.1. IMAGES AND PHOTOS

Images and photos used in communication should depict situations connected with social responsibility, providing help to local community, supporting sport activities and charitable organizations etc. It is preferable not to use motives with destructive nature in the storyline, as well as those that can cause negative emotions, or images of fake emotions. The storyline may not be associated with violence, religion, politics, gambling, use of psychoactive substances and sex.

ADDITIONAL ELEMENTS

4.2. LINES AND AREAS

Lines and areas are used to communicate the 4FINANCE brand, to make communications materials more dynamic and the communication itself - more personal, friendly, human and socially responsible.

Lines and areas: vertical applications

Lines and areas: horizontal applications

ADDITIONAL ELEMENTS

4.3. GRAPHIC ELEMENTS

Plasticine illustrations

Global, leader

Accessible, online

Simple, growth

Rapid, modern

Topical, important

Convenient, vacancies

Used as a complement to other 4FINANCE graphic elements to further brighten the image of the human enterprise. Designed to convey the brand values such as friendliness, humanity and social responsibility to the audience in a clear and friendly fashion.

Team, security

ADDITIONAL ELEMENTS

5. COMMUNICATION MATERIALS

5.1. LOGO SIZE

Logo along with the logo area always has to be 1/2 of the shorter side of the material regardless of the position of the horizontal or vertical directions. There are communication material sizes and the corresponding width of the logo indicated below: A5 - 76 mm, A4 - 105 mm, A3 - 148 mm, A2 - 210 mm, A1 - 297 mm. “You can be young without money, but you can't be old without it.” Tennessee Williams

www.4ﬁnance.com

COMMUNICATION MATERIALS

5.2. STRUCTURE OF VERTICAL COMMUNICATION MATERIALS

Illustrative part 2/3

Illustrative part 1/2

Material is composed of illustrative and textual parts, which depending on their size and mutual proportion contain:

TITLE NEO SANS PRO

Title Neo Sans Pro

Medium/Regular 48 pt.

logo (and the logo area), title, subtitle, body text, image (the illustrative is never less than 1/2 of the total area, maximum 2/3 area), graphic elements and accent. Logo should always be located in the bottom right corner of the area.

Subtitle NEO SANS PRO Regular 24 pt. Textual part 1/3

SUBTITLE NEO SANS PRO Regular 24 pt. DISCLAIMER - NEO SANS PRO Regular 12 pt. ...sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

DISCLAIMER - NEO SANS PRO Regular 12 pt. ...sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

Textual part 1/2

Medium/Regular 48 pt.

www.4ďŹ nance.com

Logo and logo area 1/2 from the shorter side

COMMUNICATION MATERIALS

5.3. STRUCTURE OF HORIZONTAL COMMUNICATION MATERIALS

Illustrative part 2/3

Material is composed of illustrative and textual parts, which depending on their size and mutual proportion contain:

TITLE NEO SANS PRO Medium/Regular 48 pt.

Textual part 1/3

www.4ďŹ nance.com

Logo and logo area 1/2 from the shorter side

COMMUNICATION MATERIALS

5.3. STRUCTURE OF HORIZONTAL COMMUNICATION MATERIALS

Title Neo Sans Pro Medium/Regular 48 pt.

Subtitle NEO SANS PRO Regular 24 pt. DISCLAIMER - NEO SANS PRO Regular 12 pt. ...sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

Material is composed of illustrative and textual parts, which depending on their size and mutual proportion contain: logo (and the logo area), title, subtitle, body text, image (the illustrative is never less than 1/2 of the total area, maximum 2/3 area), graphic elements and accent. Logo should always be located in the bottom right corner of the area.

www.4ďŹ nance.com

Logo and logo area 1/2 from the shorter side

Illustrative part 1/2

Textual part 1/2

COMMUNICATION MATERIALS

5.4. PRESS ADVERTISING DESIGN GUIDELINES

TITLE NEO SANS PRO

Title Neo Sans Pro

www.4ďŹ nance.com

Logo and logo area 1/2 from the shorter side

Textual part 1/2

SUBTITLE NEO SANS PRO Regular 24 pt.

Medium/Regular 48 pt.

Textual part 1/2

Medium/Regular 48 pt.

Illustrative part 1/2

Guidelines for vertical press layout-design Pictures or illustrations for press layouts always have to be not less than 1/2 of the total area. The title has to be formatted using NEO SANS PRO Medium or Regular font (48 pt.). The title may stand inside the illustrative part, as well as below it. In cases where the title is inside the illustrative parts, it should be aligned either according to the upper or lower part of the illustration. Subtitle has to be formatted using NEO SANS PRO Regular font (24 pt.). Subtitle is always in the textual part. Disclaimer should use NEO SANS PRO Regular font (12 pt.) with 14,4 pt. spacing between the lines. It should always be in the textual part of the material.

Logo and logo area 1/2 from the shorter side

COMMUNICATION MATERIALS

SUBTITLE NEO SANS PRO Regular 66 pt. DISCLAIMER - NEO SANS PRO Regular 32 pt. ...sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

www.4ﬁnance.com

Logo and logo area 1/2 from the shorter side

Subtitle NEO SANS PRO Regular 66 pt. DISCLAIMER - NEO SANS PRO Regular 32 pt. ...sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

www.4ﬁnance.com

Pictures or illustrations for the vertical poster layouts always have to be not less than 2/3 of the total area. Considering the speciﬁcs of the material it is recommended to use vivid visual motive and short campaign slogan. The title has to be formatted using NEO SANS PRO Medium or Regular font (136 pt.). The title always is always found in the illustrative area and is always aligned to the top or bottom edge of the illustration. Subtitle has to be formatted using NEO SANS PRO Regular font (66 pt.). Subtitle is always in the textual part.

NEO SANS PRO / Medium/Regular 136 pt.

Textual part 1/3

Title

NEO SANS PRO / Medium/Regular 136 pt.

Textual part 1/3

TITLE

Illustrative part 2/3

5.5. POSTER ADVERTISING DESIGN GUIDELINES

Disclaimer should use NEO SANS PRO Regular font (32 pt.) with 38,4 pt. spacing between the lines. It should always be in the textual part of the material.

Logo and logo area 1/2 from the shorter side

COMMUNICATION MATERIALS

5.6. OUTDOOR ADVERTISING DESIGN GUIDELINES

Vertical outdoor design guidelines

Title block 1/3 of the image area

TITLE BLOCK 1/3 OF THE IMAGE AREA

NEO SANS PRO Medium /Regular

Title block 1/3 of the image area NEO SANS PRO Medium /Regular

Pictures or illustrations for the horizontal poster layouts take from 2/3 to 5/5 of the total area. Considering the speciﬁcs of the material it is recommended to use vivid visual motive and short campaign slogan. The title has to be formatted using NEO SANS PRO Medium or Regular font. The title is always found in the illustrative part and is always aligned to the top or bottom edge of the illustration. Subtitles and disclaimers are not recommended to be used in outdoor layouts. In case any of those is still used in the outdoor it is advised to position them under the title. 1/3 of the illustrative part is intended to be used for additional copy. Its size depends on the amount of text.

www.4ﬁnance.com

COMMUNICATION MATERIALS

5.6. OUTDOOR ADVERTISING DESIGN GUIDELINES

Title block 1/3 of the image area NEO SANS PRO Medium /Regular

APAKŠVIRSRAKSTS NEO SANS PRO REGULAR

www.4ﬁnance.com

TITLE BLOCK 1/3 OF THE IMAGE AREA NEO SANS PRO Medium /Regular

Horizontal outdoor design guidelines Pictures or illustrations for the horizontal poster layouts take from 2/3 to 4/5 of the total area. Considering the speciﬁcs of the material it is recommended to use vivid visual motive and short campaign slogan. The title has to be formatted using NEO SANS PRO Medium or Regular font. The title is always found in the illustrative part and is always aligned to the top or bottom edge of the illustration. Subtitles and disclaimers are not recommended to be used in outdoor layouts. In case any of those is still used in the outdoor it is advised to position them under the title. 1/3 of the illustrative part is intended to be used for additional copy. Its size depends on the amount of text.

APAKŠVIRSRAKSTS NEO SANS PRO REGULAR www.4ﬁnance.com

COMMUNICATION MATERIALS

6. DESIGN OF ELECTRONIC MATERIALS

6.1. LOGO USE IN THE CORPORATE WEBSITE 200 px

35 px

Logo size and location remain the same - in the upper right corner of the website. Size: 200 x 35 px. www.4ďŹ nanace.com is taken as the reference point. Logo colour - white (RGB 255/255/255, #FFFFFF).

ELECTRONIC MATERIALS

7. CORRESPONDENCE DOCUMENT TEMPLATES

7.1. STAFF BUSINESS CARDS

Size: 90 x 50 mm Bilateral printing Colours: Pantone 644, Pantone 2935, Pantone 424 Ratio: 1:1

Zane Sizova Digital and Internal Communication Manager 17a Lielirbes Str., Riga, LV-1046, Latvia M. + 371 2 6119522, T. + 371 6 7439778 zane.sizova@4ﬁnance.com www.4ﬁnance.com

CORRESPONDENCE TEMPLATES

7.2. DOCUMENT BLANK

JSC “4 Finance” 17a - 8 Lielirbes Str. Riga, LV-1046, Latvia T. + 371 6 6055099 F. +371 6 6055099 info@4ﬁnance.com www.4ﬁnance.com

Size: A4 (210 x 297 mm) Colours: Pantone 644, Pantone 2935 Ratio: 1:2

Cien. Annai Eglītei LR Finansu ministrija Smilšu ielā 22 Rīga, LV 1050 Latvija 28.10.1997. Nr. 19.9.-8./ Uz 16.10.1997. Nr. 7.2.-17./3356

4 Finance veidlapa Vēstules komunikāciju potenciāls ir daudz lielāks par tās saturu. Tāpat kā gleznas rāmis var pašu gleznu izcelt vai aizēnot, arī veidlapas noformïjumam ir svarīga loma informācijas pasniegšanā. Lai atstātu iespaidu uz lasītāju, liela nozīme ir fontu, papīra un rakstīšanas formāta izvēlei. Jūs vēstules noformïjums tika izveidots ar nodomu uzsvērt kompānijas stabilitāti un profesionālismu. Veidlapas stils ir unikāls un izceļas konkurentu vidū. Visas lietvedības vienotais stils ļaus jebkuram korespondences saņēmējam iegūt pozitīvu espaidu par kompāniju, tās organizētību un stabilitāti. Tomēr jāņem vērā, ka lietvedības sistēmas veiksme un ietekme ir lielā mērā atkarīgas no konsekventas tās pielietošanas. Tikai precīza lietvedības lietošanas norādījumu ievērošana nodrošinās konsekventu dokumentu izskatu, kas, savukārt, izveidos augstas kvalitātes tēlu, ar kādu vēlamies tikt identiﬁcēti.

Ar cieņu,

Maksājumu vienības vadītājs

J.Krūmiņš

Tālr. +371 6 6055099

CORRESPONDENCE TEMPLATES

7.4. NOTEPAPER

Size: A4 (210 x 297 mm) and A5 (148 x 210 mm) Colours: Pantone 644, Pantone 2935 Ratio: 1:2

A4 (210x297 mm)

A5 (148 x 210 mm)

CORRESPONDENCE TEMPLATES

7.5. ENVELOPE C5 AND C65

Size: C5 (229 x 162 mm) and C65 (326 x 114 mm)

JSC „4 Finance" 17a - 8 Lielirbes Str., Riga, LV-1046, Latvia www.4ﬁnance.com

Colours: Pantone 644, Pantone 2935 Ratio: 1:2

JSC „4 Finance" 17a - 8 Lielirbes Str., Riga, LV-1046, Latvia www.4ﬁnance.com

C5 (229 x 162 mm)

C65 (229 x 114 mm)

CORRESPONDENCE TEMPLATES

7.6. DOCUMENT FOLDER

Size (unfolded): 525 x 390 mm

VIVUS korporatīvās pildspalvas

Colours: Pantone 644, Pantone 2935 Ratio: 1:4

JSC „4ﬁnance" 17a - 8 Lielirbes Str., Riga, LV-1046, Latvia

www.4ﬁnance.com

Outside

Inside

CORRESPONDENCE TEMPLATES

8. REPRESENTATION ITEMS

8.1. PEN

Recommended colours for printing: Pantone 2935, Pantone WHITE It is advisable to choose plastic pens in colours as close as possible to 4FINANCE white and blue. Choosing other material pens, it is necessary to keep in mind recommendations of 1.8. subsection for the logo usage.

REPRESENTATION ITEMS

8.2. POLO SHIRT

It is recommended to choose the shirts in a colour that is as close as possible with 4FINANCE color - blue or white. Logo placement on the shirts are of a recommendatory nature.

Polo shirt for men

Polo shirt for women

REPRESENTATION ITEMS

9. OUTDOOR APPLICATIONS

9.1. SIGNBOARD DESIGN GUIDELINES

Front signboard can be used with both basic version of the logo or alternative version - depending on the technical possibilities, the shape of the facade and the overall visual impression. It is recommended to use logo consisting of 3-dimensional letters and the graphic element. If the facade colour or material is dark in tonality, it is advisable to use white monochrome version of the logo. If the facade colour or material is brighter, it is advisable to use the basic version of the logo. For better readability in the dark it is recommended to use white contour line around the basic logo (blue).

Logo on a pale background

Logo on a dark background

3D logo

OUTDOOR APPLICATIONS

9.2. NAVIGATION ELEMENT DESIGN GUIDELINES

Navigation elements serve both as attractors as well as assistants for navigation purposes for the customers' convenience. E.g. can be used to guide customers to more convenient parking place or to show the direction to the the exit.

Navigation element ~ 1200 mm

The dimensions indicated are recommendatory in nature. ~ 1800 mm

The main rule - the visibility and legibility in the outdoor context.

OUTDOOR APPLICATIONS

9.3. DOOR HANGING DESIGN GUIDELINES

Basic logo is to be used with the door hanging. It is advisable to use embossed letters and the graphic element (the logo sign). Door hanging content depends on the case, if necessary - it can be supplemented by working hours or door number.

Front view

Side view

Dimensional logo made from 3 mm thick material

OUTDOOR APPLICATIONS

DOLOR SIT AMET CONSECTETUER

Secondary section

Technical speciﬁcation: Dimensions: 4040 x 2235 mm

Primary section

Visible only from behind

Visible only from side

LOREM IPSUM Visible only from side

Visible only from behind

9.5. MOBILE STAND DESIGN GUIDELINES

Mobile stand design layout consists of: primary section, text block, image block, graphic elements and text accent, secondary section. Technical speciﬁcation: Dimensions: 4040 x 2235 mm Colours: CMYK

Secondary section

Visualization

OUTDOOR APPLICATIONS

10. PRESENTATION DESIGN GUIDELINES

10.1. COVER AND THE TRANSITION SLIDES

PRESENTATION TITLE Presentation subtitle

Title page - image subjected to title

SECTION, TRANSITION PAGE

Title page - title subjected to image

The presentation template with graphic elements applied, text sizes as well as the proportions to can be found along with these guidelines in a form of PowerPoint presentation template.

Thank you!

Extended section title Headquarters Home +371 660 550 99 Email info@4finance.com Address Lielirbes iela 17a-8, Riga, LV-1046, Latvia www.4finance.com

Transition slide

Closing slide

PRESENTATION GUIDELINES

10.2. BASIC SLIDES

Section title

First level

窶｢ Second level

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

Vullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

- Third level - Third level

First level

窶｢ Second level

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

First level

Basic slide

First level First level Vullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

Basic slide with text in 2 columns

Section title

First level Otrais lﾄｫmenis teksts - (automﾄ》iski), Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.

First level Qui esse elit facilisis ad, sea.

Basic slide with text and image

Qui esse elit facilisis ad, sea in aperiri legimus.

The presentation visual design guide has been designed to ensure a uniform presentation material visual appearance, as well as a consistent use of corporate identity graphic elements in presentations. Basic slide design utilizes white background to ensure visibility of the presentation content under various lighting conditions. It is recommended to use respective plasticine graphic elements in addition, as well as hi-res photos, thus preserving formal presentation style and not losing human touch. It also makes the presentation well balanced from the point of view of visual communication. The presentation template with graphic elements applied, text sizes as well as the proportions to can be found along with these guidelines in a form of PowerPoint presentation template.

Basic slide with 2 images

PRESENTATION GUIDELINES

10.4. SLIDES WITH CHART

Slide with chart

12%

13%

Lorem ipsum A

13%

35%

Lorem ipsum B Lorem ipsum C Lorem ipsum D

20% 20%

Lielbritﾄ］ija

27%

Citas ES valstis

60%

Lorem ipsum E

Citas (ne ES valstis)

Qui esse elit facilisis ad, sea in aperiri legimus.

Lorem ipsum dolorem

Lorem 2

Lorem ipsum dolorem 3

Lorem ipsum A

Lorem 4

Lorem ipsum dolorem 5

Lorem ipsum dolorem C

Lorem B

Lorem ipsum dolorem D

Qui esse elit facilisis ad, sea in aperiri legimus.

Slide with table

Slide with chart NEED CATEGORIES / BY COUNTRY

SPAIN

UNITED KINGDOM

POLAND

DENMARK

0% Lorem ipsum

Lorem ipsum

21 34

20%

40% Lorem ipsum

12 15 19

26 60%

The presentation template with graphic elements applied, text sizes as well as the proportions to can be found along with these guidelines in a form of PowerPoint presentation template.

41 31

9 13

15 6

LITHUANIA

29 29

RUSSIA

35 29

LATVIA

Qui esse elit facilisis ad, sea in aperiri legimus.

13 24

The palette fo corporate colours (see 10.5.) should be used in tables, charts and schemes. For the table it is advisable to use the range of colors of the same origin, but the charts colours of various origins to make it easier to understand the content.

21 80%

Lorem ipsum

100% Lorem ipsum

Qui esse elit facilisis ad, sea in aperiri legimus.

PRESENTATION GUIDELINES

Additional colours

Basic colour

Additional colours

Basic colour

10.5. PRESENTATION COLOURS

Presentation colours should be used for charts, tables and schemes while working with Microsoft PowerPoint (or other presentation creation program). RGB 133/174/211

RGB 0/114/188

RGB 151/186/220

RGB 64/149/204

RGB 182/205/229 RGB 218/229/241

108/111/112

RGB 96/181/197

RGB 0/148/172

RGB 140/143/146

RGB 136/200/212

RGB 64/175/193

RGB 127/184/221

RGB 178/180/182

RGB 175/218/226

RGB 127/201/213

RGB 191/219/238

RGB 216/217/219

RGB 175/218/226

RGB 191/228/234

RGB 44/175/129

RGB 124/192/71

RGB 255/202/5

RGB 247/142/30

RGB 240/90/40

RGB 97/195/161

RGB 163/210/116

RGB 255/215/68

RGB 248/173/86

RGB 244/131/94

RGB 149/215/192

RGB 193/225/162

RGB 255/228/130

RGB 250/200/142

RGB 247/172/147

RGB 202/235/223

RGB 224/240/209

RGB 255/242/192

RGB 253/228/199

RGB 251/214/201

Additional colours should be used when running out of the basic colours as well as for backgrounds of tables.

PRESENTATION GUIDELINES

4FINANCE BRANDBOOK 2013

IGLOO Ltd. Design company operating in the graphic, environmental and product design industries. Offering a variety of products and services in respect to positioning - defining the brand, providing clients with the necessary solutions for marketing, sales and design fields IGLOO develops design solutions taking into account specifics of each client's business scope and individual objectives. That in combination with IGLOO's own brand competencies, expertise in environment and graphic design as well as functionality areas (merchandising) result in brands, products and experiences focused on reaching the sales objectives and business goals. IGLOO - goal-oriented design solutions Atis Mekšs Member of the Board phone +371 29230132 33-5 Elizabetes Str., Riga, LV-1010, Latvia e-mail: atis@igloo.lv www.igloo.lv

Viesturs Staņislavskis Art Director phone +371 29251353 33-5 Elizabetes Str., Riga, LV-1010, Latvia e-mail: viesturs@igloo.lv