brand concept . 2011 - 2012
UZMANĪBU Šis ir izstrādāto risinājumu saīsināts kopsavilkums, kas paredzēts kā informatīvs materiāls apskatei, lai iegūtu vispārīgu izpratni par darbā izmantotajām metodēm un gala nodevuma saturu, kas atbilst klienta darba uzdevumam. Šis kopsavilkums ir klienta īpašums. Bez saskaņošanas ar klienta pārstāvi šos materiālus izmantot ir aizliegts. Darbā izmantotās metodes ir IGLOO, SIA intelektuālais īpašums, kuru aizsargā Latvijas likumdošana. Jebkuru jautājumu gadījumā lūdzam sazinieties ar mums personīgi. +371 67288158 info@igloo.lv www.igloo.lv
IMPORTANT NOTE This is a summary of solutions intended for informative purposes only to provide overall understanding of the contents as well as the methodology employed according the client brief. The contents of this summary is client's property. Any unauthorized use of this material is prohibited. The methodology applied is intellectual property of IGLOO SIA protected by the respective legislative acts of the Republic of Latvia. For enquiries please contact us. +371 67288158 info@igloo.lv www.igloo.lv
IGLOO - design and marketing for retail
Description content ABOUT B HYPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
INSTORE NAVIGATION & DESIGN . . . . . . . . . . . . . . . . 28
What is B Hyper? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Who is B Hyper? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Why B Hyper in Croatia? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Facts about B Hyper Lumini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Navigation & design guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Category name solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Banners plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Navigation guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Check-out & entrance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Seasonal goods section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Fresh! section: deli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Fruit section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Vegetable section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Eco section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Household section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Beauty section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Dairy, beverages section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Fresh! section: fish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Frozen section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Electro section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Press, book section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Bread section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Fresh! section: pastry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Cheese section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Pets section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Kids section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Fresh! section: meat, sausages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Fresh! section: meat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Home section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Alcohol section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Textile section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
BRAND CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 B is B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Be Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Quality of family life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Slogan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
“FLOURISHING” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Brand development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
BASIC MATERIALS & COLORS . . . . . . . . . . . . . . . . . . . . 20 Basic colors & materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Shopping sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Lowered ceiling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Walls in Fresh! section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Department colors (visual communication) . . . . . . . . . . . . . . . . . . . . . . . 26 Zoning with colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Description content
B•HYPER . brand concept . 2011 - 2012
Description content Grocery section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Fresh! section images / banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Fresh line images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Decorative lamps: Bakery section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Decorative lamps: Wine section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Decorative lamps: Home section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Decorative lamps: Beauty section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Entrance / Check-out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Entrance / Info desk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
ALTERNATIVE SECTION NAVIGATION . . . . . . . . . . . . 74 Section navigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
EQUIPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Equipment colors & materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
PRICE MARKS GUIDELINES . . . . . . . . . . . . . . . . . . . . . 96 Price marks / usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Price marks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Price marks / everyday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Price marks / new price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Price marks / special price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Price marks / A3, A4 horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Price marks / disposition examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
STAFF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Staff dress code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Staff labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
NEWSPAPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 B HYPER newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
PACKAGING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 Shopping box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 Plastic shopping bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Fresh! section product labels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
COMMUNICATION MATERIALS . . . . . . . . . . . . . . . . . 124 City Billboard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . City Lights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loyalty card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loyalty card flyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
125 126 127 128
MASCOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 Shop mascot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
SPECIAL PROMOTIONAL PLACES . . . . . . . . . . . . . . . 105 Special promotional places /center of aisles . . . . . . . . . . . . . . . . . . . . . 106 Special promotional places /shelf ends . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Special promotional places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
Description content
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
about B Hyper
1.
What is B Hyper? B Hyper is a new concept developed for Hypermarkets in modern Europe B Hyper differs from the other retail - operators in several ways:
• • • • • •
assortment is different to regular hypermarkets, we aim to be “popular” in store environment and colors are worked out in every detail the concept present traditional values and bring new ideas to the market the market communication applies to consumers in new ways the concept is long term based, and is made for the coming decades a flexible local development with an international touch, can easily be adapted to several countries and find it’s place beside existing operators.
2. About B Hyper
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
6.
B is Be Be is:
• affirmative • with people who want to Be rather than to exist • looking for changes Be friendly, Be family, Be helpful, Be affordable, Be happy, Just Be... HYPER! 7. Concept
B•HYPER . brand concept . 2011 - 2012
Be Concept
We come from our grandparents & parents, we continue in our children & grandchildren. Family is one of the most important things in our lives. But the modern family is becoming more and more de-centralized, every member pursues his or hers own interests. Still there is one hypermarket that cares for the whole family allowing everyone to Be whoever he or she chooses.
8. Concept
B•HYPER . brand concept . 2011 - 2012
Slogan consists of two parts
• first part
flexible, makes connection to on-going campaigns, offers, etc. Be SMART, e.g., could be used as a discount campaign slogan or Be SUNNY - for sale of summer related goods.
• second part
fixed, always the same. We suggest Be HAPPY – be satisfied with your life, share the love with the people around you, enjoy what you are doing.
10. Concept
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
“flourishing”
11.
Logo flourishing, plant, flower, star, cake/pie, fresh/eco, carousel... B The logo is made up of two elements – the symbol and the name. The basic idea for the symbol is a blooming flower. At the second level, it is a cake or torte that has been cut into pieces or a carousel. It is alive and open, and it creates simple and positive emotions.
Primary logo
Logo with slogan
The graphic solution is easy to use and develop in visual communications materials. The basic colours in the logo are green and white. At the second level of communications and in the internal navigation of the environment and shops, the symbol can be used with different and additional colours.
12. Identity
B•HYPER . brand concept . 2011 - 2012
Graphics 3D form Due to its simplicity the flower symbol is visible and easy recognizable in both brand communication materials and shopping environment (navigation). The symbol (or its parts) could be used as:
• • • •
Decorative ornaments Part of special offer / price communication Seasonal decoration of the shopping area Design of presentation materials and other brand promotion materials
decorative
HERE
NEW
HAPPY
HOT
99⁷⁰
NICE PRICE
FRESH
information
BeBEST 14.
Identity
B•HYPER . brand concept . 2011 - 2012
Graphics
Graphic images Example of using the flower symbol as the means of decoration of the shopping area whilst using additional colours.
15. Identity
B•HYPER . brand concept . 2011 - 2012
Graphics
Product images
Decorative and navigation elements Product photographs are used as means of decoration and navigation around the shopping area. Here are basic guidelines to produce quality photos:
•
Products need to be photographed with uniform colour in background,
•
Products need to be photographed in their most characteristic forms in order to be recognizable from a distance,
•
Product photos it is recommended to be used in geometrically regular grid in order to fill larger fields.
The product photographs must offer a sense of quality and freshness, and they must make use of the aesthetic attractiveness of each product’s form, texture or graphic design. 16. Identity
B•HYPER . brand concept . 2011 - 2012
Graphics
Product images
Decorative and navigation elements Examples of using product photos according to the flower symbol to create visually attractive yet understandable navigation items. The principle is to be used in the design of communications materials to offer sales promotions for specific groups of products, to prepare seasonal designs for stores, and in other materials which present the brand.
17. Identity
B•HYPER . brand concept . 2011 - 2012
Graphics
Graphic images & product images
19. Identity
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
basic materials & colours
20.
Basic colors & materials corporate
storage
BeHYPER I
BeHYPER II
basic
PMS 382PC
PMS 377PC
NCS S 0560-G50Y
NCS S 2070-G40Y
White
PMS 7PC RAL 7021 NCS S 8500-N
special
~RAL 9007 Stainless steel
6026P 5105P Contract-SL Contract-SL /analog veneer /analog veneer
painting surfaces
floors
high
low
working / services
basic tiles
special / wood texture
NCS S 4502-Y
NCS S 3000-N
NCS S 1500-N
~RAL 7044 ~NCS S 2502-Y
5105P Contract-SL vinyl floor
low - down from basic lights high - up from basic lights ~5000mm
NCS S 1000-N
6026P Contract-SL vinyl floor 21.
Environment
B•HYPER . brand concept . 2011 - 2012
Walls in Fresh! section Visualisations
Tiles sample
Glossy tiles ~150 x 150 mm
Colours / Depatments Warm white NCS S 0502-Y ~RAL 9010
Warm white NCS S 0502-Y ~RAL 9010
Warm white NCS S 0502-Y ~RAL 9010
Warm white NCS S 0502-Y ~RAL 9010
PMS 377PC NCS S 2070-G40Y
PMS 166PC NCS S 1080-Y60R
PMS 646PC NCS S 3040-R90B
PMS 1385PC NCS S 2070-Y30R
deli cookery vegetables
sausages meat
fish dairy
bread pastry cheese
Environment
24. B•HYPER . brand concept . 2011 - 2012
Walls in Fresh! section Glossy tiles ~150 x 150 mm
bread/pastry deli/cookery meat
fish
Wall
Wall visualisations
bread / pastry / deli / cookery / meat
bread / pastry / deli / cookery / meat
meat / fish
meat / fish
Environment
25. B•HYPER . brand concept . 2011 - 2012
Department colors (visual communication) corporate BeHYPER I
BeHYPER II
PMS 382PC NCS S 0560-G50Y
PMS 377PC NCS S 2070-G40Y
White
additional PMS 382PC NCS S 0560-G50Y
PMS 4725PC NCS S 4010-Y70R
PMS 377PC NCS S 2070-G40Y
PMS 4705PC NCS S 6020-Y70R
entrance textiles seasonal grocery fruits deli / cookery vegetables home holder exit Environment
PMS 644PC NCS S 1030-R80B
PMS 646PC NCS S 3040-R90B
fish dairy non alcoholic frozen
PMS 7406PC NCS S 0580-Y
PMS 382PC NCS S 0560-G50Y
PMS 144PC NCS S 1080-Y20R
PMS 377PC NCS S 2070-G40Y
special price
new product
PMS 7418PC NCS S 2060-R
PMS 130PC NCS S 1080-Y10R
PMS 2572PC NCS S 1040-R50B
PMS 1575PC NCS S 0560-Y50R
PMS 3248PC NCS S 1040-B70G
PMS 704PC NCS S 3060-R
PMS 1385PC NCS S 2070-Y30R
PMS 258PC NCS S 3050-R50B
PMS 166PC NCS S 1080-Y60R
PMS 7473PC NCS S 3040-B70G
bread pastry cheese
electro computers stationery press / books
sausages meat pets children
hygiene cosmetic
home alcohol nuts
26. B•HYPER . brand concept . 2011 - 2012
Zoning with colors Pastry
Cookery
Meat
Alcohol
Beverage
Home
Fish Dairy
Vegatable Fruit
Bread
Electro
Deli
Wines
Bread
information & image lines (banners)
Cheese
Children
Cosmetics Frozen
Textile
Entrance
Seasonal
Grocery
Household
Exit
27. Environment
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
instore navigation & design
28.
Navigation & design guidlines
Lamps level (basic lightning)
1200 (banners)
Painted wall
3500
2200 - 2700 (painted wall)
Elements in the navigation design are integrated into the interior and equipment of the store. Elements for navigation include the colour and finishing of walls, graphic banners, and spatially extensive product category names.
information ~H 550mm
HoME
Image / graphic banner Product category name White cornice
1600
2350
Storage H (h=2350 mm) Storage S (h=1600 mm)
29. Environment
B•HYPER . brand concept . 2011 - 2012
Category name solution Sign solution
~45
A
painting wall
70
500
image banner
product category name 3D letters ( preferred material - semimat white painted foam rubber with polyurethane covering. Dizainstudija A/www.dizainstudija-a.lv ) H 500mm on white cornice line
A A-A (version - letters with distance from banners. banners are mounted on metal construction in the middle of shelves)
A-A (version - letters close to the banners.
banners are mounted on metal construction adjusted to hanging ceilings)
hanging ceilings
shelves
30. Environment
B•HYPER . brand concept . 2011 - 2012
Navigation guidlines VeGETABLES
FRUITS
See page 35
See page 35
GROCeRY
TEXTILES
See page 45
See page 45
FISH
DAIRY
See page 38
See page 38
HoME painted wall image / graphic banner product category name
Environment
WINe
See page 45
See page 45
32.
B•HYPER . brand concept . 2011 - 2012
Navigation guidlines BREAD
CHeeSE
See page 40
See page 40
COOKERY
MeAT
See page 35
See page 40
CHILDREN
PETS
See page 40
See page 40
COSMeTICS
ELeCTRO painted wall image / graphic banner product category name
Environment
See page 38
See page 35
33.
B•HYPER . brand concept . 2011 - 2012
Banner guidlines
Example of using the flower symbol in banners for in-store decoration / navigation purposes. Expandable vertically by 150%.
Basic graphic element
next element flip vertical & stick to first
Basic graphic element
background can be expanded vertical up to 150%
34. Environment
B•HYPER . brand concept . 2011 - 2012
Banner guidlines Entrance / Exit / Seasonal / Deli / Cookery
PMS 382PC NCS S 0560-G50Y
PMS 377PC NCS S 2070-G40Y
Fruits, vegetables / Household
PMS 382PC NCS S 0560-G50Y
PMS 377PC NCS S 2070-G40Y
Hygene / Beauty
PMS 3248PC NCS S 1040-B70G
PMS 7473PC NCS S 3040-B70G
35. Environment
B•HYPER . brand concept . 2011 - 2012
Check-out & entrance
PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y
Visualization
Entrance
Check-out
36. Environment
B•HYPER . brand concept . 2011 - 2012
Seasonal goods section
PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y
Implementation
37. Environment
B•HYPER . brand concept . 2011 - 2012
Fresh! section: deli
PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y
Visualization
Implementation
38. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 3248PC NCS S 1040-B70G
Beauty section
PMS 7473PC NCS S 3040-B70G
Visualization
Implementation
Implementation
43. Environment
B•HYPER . brand concept . 2011 - 2012
Banner guidlines dairy / beverages
PMS 644PC NCS S 1030-R80B
PMS 646PC NCS S 3040-R90B
fish / frozen
PMS 644PC NCS S 1030-R80B
PMS 646PC NCS S 3040-R90B
electro / computers / stationery / press / books
PMS 2572PC NCS S 1040-R50B
PMS 258PC NCS S 3050-R50B
44. Environment
B•HYPER . brand concept . 2011 - 2012
Dairy, beverages section
PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B
Implementation
Implementation
45. Environment
B•HYPER . brand concept . 2011 - 2012
Fresh! section: fish
PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B
Visualization
Implementation
46. Environment
B•HYPER . brand concept . 2011 - 2012
Frozen section
PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B
Implementation
48. Environment
B•HYPER . brand concept . 2011 - 2012
Banner guidlines bread / pastry / cheese
PMS 130PC NCS S 1080-Y10R
PMS 1385PC NCS S 2070-Y30R
pets / kids
PMS 1575PC NCS S 0560-Y50R
PMS 166PC NCS S 1080-Y60R
meat / sausages
PMS 1575PC NCS S 0560-Y50R
PMS 166PC NCS S 1080-Y60R
51. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 130PC NCS S 1080-Y10R
Bread section
Visualization
PMS 1385PC NCS S 2070-Y30R
Implementation
52. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 130PC NCS S 1080-Y10R
Cheese section
PMS 1385PC NCS S 2070-Y30R
Visualization
Implementation
54. Environment
B•HYPER . brand concept . 2011 - 2012
Kids section
PMS 1575PC NCS S 0560-Y50R PMS 166PC NCS S 1080-Y60R
Implementation
56. Environment
B•HYPER . brand concept . 2011 - 2012
Fresh! section: meat
PMS 1575PC NCS S 0560-Y50R PMS 166PC NCS S 1080-Y60R
Implementation
58. Environment
B•HYPER . brand concept . 2011 - 2012
Banner guidlines home / alcohol / nuts
PMS 7418PC NCS S 2060-R
PMS 704PC NCS S 3060-R
textiles / grocery
PMS 4725PC NCS S 4010-Y70R
PMS 4705PC NCS S 6020-Y70R
59. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 7418PC NCS S 2060-R
Home section
Implementation
PMS 704PC NCS S 3060-R
Implementation
60. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 7418PC NCS S 2060-R
Alcohol section
PMS 704PC NCS S 3060-R
Visualization
Implementation
61. Environment
B•HYPER . brand concept . 2011 - 2012
PMS 4725PC NCS S 4010-Y70R
Textile section
PMS 4705PC NCS S 6020-Y70R
Visualization
Implementation
Implementation
62. Environment
B•HYPER . brand concept . 2011 - 2012
Fresh! section images / banners Patterns
Isolated food images with the background colour of the respective section In case navigation items (the flower symbol based pattern) is used in the background, posters with product photographs must be placed at the eye level (see example below). Images are to be printed on Komatex and mounted on the wall of corresponding section so it marks the beginning of the next set of products.
Fresh! section images, layout example
DePARTMENT 049 Product product
062
Product product
049
062
Product product
DePARTMENT
049 Product product
049
062
Product product
049
049
062
Product product
Product product
DePARTMENT
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
049
062
Product product
Product product
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
062
Product product
DePARTMENT 049 Product product
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
image
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
image
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
999999 999999
NICE PRICE
9
999999 999999
062
Product product
Producer producer
9
image
049
NICE PRICE
9
999999 999999
image
64. Environment
B•HYPER . brand concept . 2011 - 2012
Fresh line images
version - if banners are with pattern Isolated food images with the warm white background In case product photographs are used in the background, posters with product photographs must be placed at the eye level (see example below) and the pictures should be superimposed on the warm white (see page xx) background. Images are to be printed on Komatex and mounted on the wall of corresponding section so it marks the beginning of the next set of products.
Fresh! section images, layout example
DePARTMENT 049 Product product
Environment
062
Product product
049
062
Product product
DePARTMENT
049 Product product
049
062
Product product
049
049
062
Product product
Product product
DePARTMENT
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
049
062
Product product
Product product
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
062
Product product
DePARTMENT 049 Product product
049
062
Product product
049
062
Product product
049 Product product
049
062
Product product
049
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
image
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
special price posters
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
image
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
special price posters
9
999999 999999
NICE PRICE
9
999999 999999
062
Product product
Producer producer
180 g 9
image
049
NICE PRICE
9
999999 999999
image
65.
B•HYPER . brand concept . 2011 - 2012
Entrance / Check-out WelCOME 3000
4000
We come from our grandparents & parents, we continue in our children & grandchildren. Family is one of the most important things in our lives. But the modern family is becoming more and more de-centralized, every member pursues his or hers own interests. Still, there is one hypermarket that caters for both family and each of its members, allowing everyone to Be who he or she is inside their bigger family.
16000
16000
1600
Visualization
1600
1600
Visualization 70. Environment
B•HYPER . brand concept . 2011 - 2012
Entrance / Check-out
Implementation
71. Environment
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
alternative section navigation
74.
Section navigation Banners with photographs
VeGETABLES 049
049
049
049
049
049
049
049
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 75. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
WINE WINe
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 76. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
BREAD BReAD
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 77. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
CHEESE CHeeSE
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 78. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
FRUITS 049
049
049
049
049
049
049
049
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 79. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
FISh FISH 049 Product product
049
062
Product product
049
062
Product product
049 Product product
049 Product product
049 Product product
049 Product product
049 Product product
049
062
Product product
049
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
Producer producer
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
9
999999 999999
NICE PRICE
9
999999 999999
NICE PRICE
9
999999 999999
9
999999 999999
9
999999 999999
9
999999 999999
9
999999 999999
9
999999 999999
NICE PRICE
9
999999 999999
062
Product product
Producer producer
NICE PRICE
9
999999 999999
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 80. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
COOKERY COOKeRY 049
049
049
049
049
049
049
049
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 81. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
GROCeRY GROCERY
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 82. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
DAIRY
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 83. Environment
B•HYPER . brand concept . 2011 - 2012
Section navigation Banners with photographs
MEAT MeAT 049
049
049
049
049
049
049
049
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
180 g
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
Producer producer
9
999999 999999
062
Producer producer
NICE PRICE
9
999999 999999
049
062
Producer producer
NICE PRICE
9
999999 999999
It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 84. Environment
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
equipment
85.
Equipment colors & materials Check-out counters RV / VH / INTRAC BeHYPER II
PMS 377PC NCS S 2070-G40Y
basic
RAL 9007 Stainless steel
Counters ends will be painted in green
Basic surfaces to be painted using silver metallic or stainless steel
details
RAL 7021 NCS S 8500-N
Equipment
86. B•HYPER . brand concept . 2011 - 2012
Equipment colors & materials Coolers BeHYPER II
PMS 377PC NCS S 2070-G40Y
basic
RAL 9007 Stainless steel Basic surfaces to be painted using silver metallic or stainless steel
details
RAL 7021 NCS S 8500-N
Equipment
basic backside RAL 9007 Stainless steel
Color for equipment back walls inside coolers
87. B•HYPER . brand concept . 2011 - 2012
Equipment colors & materials Coolers: meat, sausages, pets
PMS 166PC NCS S 1080-Y60R
basic
Outer sidewalls to be painted using section color (darker)
RAL 9007 Stainless steel Basic surfaces to be painted using silver metallic or stainless steel
details
RAL 7021 NCS S 8500-N
Equipment
basic backside RAL 9007 Stainless steel
Color for equipment back walls inside coolers
88. B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
price marks guidelines
96.
Price marks / usage type
usage
price mark 39x73 mm
At the product facilities in integrated price lists.
price mark A4 210x297 mm
To emphasise a new product in the collection or a special price. The price tag is put in a standard frame.
price mark A3 297x420 mm
Alongside special offer products to emphasise the special price. The price tag is put in a standard frame.
price poster B1 700x1000 mm
The poster is hung above the stands where special offers are presented to attract attention from a distance.
everyday price
new price
special price
97. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks
73x39 mm
0
49
Product product Producer producer
180 g 9
999999 999999
0
49
0
180 g
0
9
999999 999999
49 062
0
49
Product product Producer producer
180 g NICE 9 PRICE
0
999999 999999
49 062
Product product
Product product
Product product
180 g
180 g
180 g
Producer producer
A4 / A3 in standart frame
Producer producer
NEW
material - printed template
49
Product product
9
999999 999999
Producer producer
NEW
9
999999 999999
Producer producer
NICE PRICE
9
999999 999999
98. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / everyday
55
49
Product product Producer producer
55
49
Product product Producer producer
180 g 9
73x39 mm
180 g
material - printed template
9
999999 999999
999999 999999
A4 / 210x297 mm in standart frame
99. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / new price
55
49
55
49
7562
Product product
55
49
73x39 mm
Product product Producer producer
180 g NEW 9 PRICE
999999 999999
material - printed template
Producer producer
180 g NEW PRICE
9
A4 / 210x297 mm in standart frame
999999 999999
7562
Product product Producer producer
180 g NEW PRICE
9
999999 999999
A3 / 297x420 mm in standart frame
100. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / special price
123
49
123
49
123
49
15062 15062
123
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
73x39 mm material - printed template
Product product Producer producer
180 g SPECIAL PRICE 9
999999 999999
A4 / 210x297 mm in standart frame
Product product Producer producer
180 g SPECIAL PRICE 9
A3 / 297x420 mm in standart frame
999999 999999
Product product SPECIAL PRICE 700x1000 mm material - Cardboard or PVC
101. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / A3, A4 horizontal
Product product Producer producer
180 g
Product product
123
49
15062
SPECIAL PRICE A4 / 210x297 mm in standart frame
9
Producer producer
180 g
7562
999999 999999
55
49
NEW PRICE
9
999999 999999
A3 / 297x420 mm in standart frame
102. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / disposition examples
123
Poster - price mark appr. 700x1000 mm
49
Product product SPECIAL PRICE
VeGETABLES
123 123 12349 49
49
Product product Product product SPECIAL PRICE
SPECIAL PRICE
Product product SPECIAL PRICE
123
49
15062
55
49
55
49
7562
55
49
7562
55
49
Product product
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
180 g
Producer producer
SPECIAL PRICE 9
999999 999999
Producer producer
9
999999 999999
Producer producer
NEW PRICE
9
999999 999999
Producer producer
NEW PRICE
9
999999 999999
Producer producer
9
999999 999999
700x1000 mm
103. Price marks
B•HYPER . brand concept . 2011 - 2012
Price marks / disposition examples
DAIRY 55
Product product
49
Producer producer
180 g 9
55
Product product
49
Producer producer
180 g 9
999999 999999
55
123
49
15062
49
Product product
Product product
180 g
180 g
Producer producer
SPECIAL PRICE 9
55
49
Producer producer
55
999999 999999
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
55
Product product
49
Producer producer
180 g 9
999999 999999
999999 999999
Product product 15062
999999 999999
55
7562
180 g
SPECIAL Producer producer PRICE
180 g
49
55
999999 999999
9
49
55
49 49
7562
55
Product product
49
Producer producer
180 g NEW 9 PRICE
999999 999999
55
Product product
49
55
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
Product product
49
Producer producer
180 g 9
999999 999999
Producer producer
180 g
NEW producer Producer PRICE 9
999999 999999
9
NEW PRICE
7562
123 9
9
55
999999 999999
49
49
55
49
Product product Producer producer
180 g
15062
999999 999999
999999 999999
180 g
49
Producer producer
Producer producer
180 g
Product product 180 g
Product product
Product product
Producer producer
180 g
999999 999999
55
55
49
Product product Product product
Producer producer
NEW PRICE
999999 999999
9
7562
180 g
55
Product product Producer producer
180 g NEW 9 PRICE
55
NEW PRICE
Product product
9
55
49
Producer producer
180 g
49
Product product
9
49
55
49
SPECIAL PRICE 55
999999 999999
Product product
15062
123
Producer producer
9
999999 999999 Product product Producer producer
180 g NEW 9 PRICE
123
49
Product product
55
Product product
49
Producer producer
180 g NEW 9 PRICE
999999 999999
55
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
55
Product product
49
9
9
999999 999999
Product product
Producer producer
Producer producer
180 g 9
999999 999999 Product product Producer producer
180 g NEW 9 PRICE
55
999999 999999
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
55
Product product
49
Producer producer
180 g 9
999999 999999
7562
999999 999999
Producer producer
180 g
180 g
SPECIAL PRICE 9
NEW PRICE
999999 999999
9
999999 999999
999999 999999
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
55
73x39 mm
Product product
49
Producer producer
180 g NEW 9 PRICE
999999 999999
55
Product product
49
Producer producer
180 g
SPECIAL PRICE
9
999999 999999
A3
A4
104. Price marks
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
special promotional places
105.
Special promotional places /center of aisles The special offers are presented on a stand that is made from modules according to the 1200x800mm EURO standard. The sides and the top are decorated with PVC, plastic or elements of corrugated cardboard. This is accompanied with a poster to attract the attention from a distance.
Poster size: 700x1000mm h = 2000mm (min from floor)
123
49
Product product
NICE PRICE
55
Product product
123
49
49
7562
Producer producer
15062
Product product
Product product
180 g
180 g
Producer producer
NEW PRICE
9
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
123
49
15062
SPECIAL PRICE
55
49
7562
999999 999999
A3
15062
Product product
180 g
180 g
Producer producer
9
NEW PRICE
9
price tags A4 or A3 in standart frames h=1600 mm (eyes level)
123
49
Product product
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
A4 A4
~350
~2000
A4 A4
180 g
Bottom banner h - 350 mm base consists of 1 module 1 module = 1 euro pillow 106.
Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places /center of aisles Poster Poster - price mark
123
Universal promotional poster
49 123
49
Product product
NICE PRICE
NICE PRICE
55
49
7562
a
Producer producer
15062
Product product
180 g
180 g
NEW PRICE
b
Product product
123
49
Product product Producer producer
a
NICE PRICE
Product product
9
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
180 g
15062
SPECIAL PRICE
123
49
55
123
49
49
7562
999999 999999
15062
55
Product product
123
49
49
7562
Producer producer
15062
Product product
Product product
Product product
Product product
180 g
180 g
180 g
180 g
Producer producer
9
NEW PRICE
9
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
Producer producer
NEW PRICE
9
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
180 g
15062
SPECIAL PRICE
123
49
55
123
49
49
7562
999999 999999
15062
Product product
Product product
180 g
180 g
Producer producer
9
NEW PRICE
9
999999 999999
Producer producer
SPECIAL PRICE 9
999999 999999
a. Bottom banner with random pattern around palettes (printed PVC) b. Base plate in yellow on palettes top (Komatex)
Bottom banner with random pattern 107. Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places /center of aisles
Implementation
108. Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places /shelf ends
123
49
Poster - price mark 700x1000mm
Product product
NICE PRICE
123
Shelf ends are decorated with vertical shields topped by a promo poster to attract the attention from a distance. If a EURO standard palette is placed at the end of the shelf same set of rules applies as in the case of decoration of the center of the aisles (see page xxx).
49
Product product
NICE PRICE
NICE PRICE
NICE PRICE
Vertical shields ~200x1900x80 (thickness)
123
49
15062
Product product Producer producer
180 g SPECIAL PRICE 9
Side view Option with ordinary shelves
999999 999999
Front view Option with ordinary shelves
109. Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places /shelf ends Poster - price mark 700x1000mm
123
49
Product product
123
NICE PRICE
49
Product product
NICE PRICE
NICE PRICE
NICE PRICE
Vertical shields ~200x1900x80 (thickness)
Bottom banner with random pattern
Side view Option with ordinary shelves
123 123
4949 62 62 150 150
Product product Product product Producer producer Producer producer
180 gg 180
SPECIAL SPECIAL PRICE PRICE 9
999 9 9 9999 99999999 9999 9 9 9 9
Front view Option with ordinary shelves
110. Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places /shelf ends
Implementation
Implementation
Implementation
111. Promotional places
B•HYPER . brand concept . 2011 - 2012
Special promotional places Banner guidelines
Bottom banners and vertical shields
Bottom banner
PMS 7406PC NCS S 1080-Y10R
Shelf end
PMS 144PC NCS S 2070-Y30R
NICE PRICE
special price
NICE PRICE 112. Promotional places
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
staff
113.
Staff dress code accessories
orange ~ PMS 137 decorative elements
jackets shirts
green ~ PMS 382 aprons
trousers
gray ~ PMS CoolGray 10 shoes
saleswoman
chef / salesman
butcher 114.
Staff
B•HYPER . brand concept . 2011 - 2012
Staff dress code
cashiers
instore service 115.
Staff
B•HYPER . brand concept . 2011 - 2012
Staff labels ALEXANDER
ALEXANDER
ALEXANDER
White
100 mm
ALEXANDER
L.green ~ PMS 382
100 mm
D.green ~ PMS 377
labels (embroidery) 2 colour needlework logo on top back
White personal badges for green and gray clothes
ALEXANDER
D.Green personal badges for white clothes
White universal badges for green and gray clothes
D.Green universal badges for white clothes
labels (name badges) 38mm / metal or plastic 116.
Staff
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
newspaper
117.
B HYPER newspaper
Cover
Backside
Contains information on hot products, current campaigns and/or anything else with topical characteristics.
Contains information on special events taking place in hypermarket. 118.
Newspaper
B•HYPER . brand concept . 2011 - 2012
B HYPER newspaper
Inside Contains product information including the current price and photo of goods. 119. Newspaper
B•HYPER . brand concept . 2011 - 2012
brand concept . 2011 - 2012
packaging
120.
Shopping box Primary design
Visualization
Additional design
121. Packaging
B•HYPER . brand concept . 2011 - 2012
Plastic shopping bag Primary design
Additional design
122. Packaging
B•HYPER . brand concept . 2011 - 2012
Fresh! section product labels Deli / Cookery Header
Information about the purchase
GOOD APPETITE! Footer
Meat
Fish
Bread / Pastry
Header
Header
Header
Information about the purchase
Information about the purchase
Information about the purchase
GOOD APPETITE!
GOOD APPETITE!
GOOD APPETITE!
Footer
Footer
Footer
There are individual colors for every subsection of the Fresh! section uses. 123. Packaging
B•HYPER . brand concept . 2011 - 2012
IGLOO ir dizaina kompānija, kas darbojas grafiskā, vides un produktu dizaina nozarēs. Piedāvājam dažādu produktu un pakalpojumu pozicionējumu izstrādi - zīmola definēšanu, nodrošinot klientiem nepieciešamos risinājumus mārketinga, tirdzniecības un dizaina jomās. Izstrādājot dizaina risinājumus, tiek ņemta vērā katra klienta biznesa specifika un mērķi, kas tiek kombinēti ar mūsu kompetencēm zīmola, grafiskā dizaina, vides dizaina un funkcionalitātes jomās. Mūsu darba rezultāts – zīmola grafiskais, vides un produktu dizains, kas orientēts uz klienta biznesa un pārdošanas mērķu sasniegšanu. IGLOO - uz mērķi orientēti dizaina risinājumi +371 67288158 info@igloo.lv www.igloo.lv
IGLOO - a design company which operates in the sectors of graphic, environmental and product design. The company positions various products and services, defines brands, and provides clients with solutions related to marketing, sales and design. When identifying design solutions, IGLOO takes into account the business specifics of goals of each client, merging these with IGLOO’s competences in branding, graphic design, the environment design, functionality and merchandising. The result is a graphic, environmental and product design for the brand – one that is focused on the ability of the client to achieve its business and sales goals. IGLOO - design and marketing for retail +371 67288158 info@igloo.lv www.igloo.lv
IGLOO - design and marketing for retail