Founder & Organizer of Atlanta Streets Alive
PARTNER w ABC
and help make Atlanta a more bicycle-friendly city
1
WHY PARTNER w ABC? (besides the fact we are ridiculously good looking)
AWARD WINNING • ABC Voted “Best Charity” in reader’s pick in “Best of ATL 2013” by Creative Loafing • Awarded “Bicycle Advocate of the Year” by League of American Bicyclists, 2013 • Atlanta Streets Alive voted “Best Festival” in “Best of ATL 2012” by Creative Loafing
CHANGING THE CULTURE • Atlanta Streets Alive had a record of 82,300 people on the Virginia/Highland/Monroe/ Boulevard route on Oct. 6, 2013 and 62,000 people on the Sept. 8th Peachtree route • Success of Atlanta Streets Alive featured in stories by Maria Saporta, Curbed Atlanta, Atlanta Business Chronicle and more.
LEADING INITIATIVES • Bike Share coming 2014 thanks to ABC’s feasibility study • City Council approved $2.5 Million for 15 miles of high quality bikeways in next year • ABC’s Road Safety Audit called for protected bike lanes on Ponce de Leon
ADVOCACY CAMPAIGNS • Connect ATL campaign for bike lanes on flat and connected main streets: Peachtree St, Lee Street and DeKalb Avenue • Bike, Shop & Dine on Peachtree campaign to gain local business support for bike lanes • Campaign to have Atlanta Streets Alive once a month
FUNDING SUCCESSES • Awarded $50,000 from Mayor Kasim Reed for Atlanta Streets Alive in 2013 • Awarded $10,000 People for Bikes grant to study Peachtree St for bike lanes • Crowdsourced $22,000 for “Connect ATL” campaign • Awarded IKEA $10,000 grant for remodeling the ABC office (voter choice) • Raised $112,500 in corporate sponsorships for Atlanta Streets Alive 2 2
2013 ACCOMPLISHMENTS City of Atlanta supported ABC’s Atlanta Streets Alive DONATING
159,000 total attendees
$50,000
35
& 176 ACTIVITIES
bike racks
BIKE VALET
’27
(3 events in 2013)
installed
ATLANTA CITY COUNCIL APPROVED
$2.5 million
570 lights
distributed
e 5,214
for bike lanes CYCLE TRACK ON 10th STREET FACEBOOK FANS
BIKE SHARE 83 BRAND NEW BIKES COMING SOON IN
2014
3 3
GIVEN TO KIDS IN NEED THROUGH EARN A BIKE CLASS
paying
members
followers
3,717 @Atlantabike
who’s paying attention? The numbers and figures when it comes to ABC’s audience enagement in 2013
8,155
atlantastreetsalive.com 2013 analytics Visits: 65,046 Unique Visitors: 47,829 Pages/visit: 2.20 Avg. Duration: 2:06
5,327 visits
4,153 visits
May 19, 2013 top 10 countries total visitors
top 10 cities total visitors
USA: 63,440 UK: 162 Canada: 121 Australia: 115 Spain: 72 Colombia: 71 Germany: 69 France: 68 India: 62 Netherlands: 62
Atlanta: 32,768 Decatur: 3,138 Dunwoody: 1,466 Roswell: 1,268 Marietta: 1,116 Druid Hills: 848 Smyrna: 823 Sandy Springs: 765 Tucker: 645 Norcross: 585
SOCIAL MEDIA ENGAGEMENT
Sept 8, 2013
Oct 6, 2013
VISITS FROM 96 COUNTRIES
SPONSOR VISIBILITY
FACEBOOK 2090 NEW PAGE LIKES 1980 PoST LIKES 550 comments
300 SHIRTS
500 POSTERS
420 comments
POSTCARDS
86% 57% $75,000
ABC SURVEY RESULTS
TWITTER 980 mentions 540 NEW FOLLOWERS 320 RETWEETS / FAVORITES 4 4
5,000
29 zip codes
49% 51%
Earn or more annually
Completed 4-year college or graduate degree
who’s talking about us? Here is a brief selection of over 95 media hits mentioning ABC in 2013
ATLANTA BUSINESS CHRONICLE
CREATIVE LOAFING
Events enliven streets and boost appeal
First Slice 2/11/13:
Link: http://www.bizjournals.com/atlanta/printedition/2013/02/15/events-enliven-streets-andboost-appeal.html
Atlanta Streets Alive gets $50,000 from city
Link: http://clatl.com/freshloaf/ archives/2013/02/11/first-slice-21113-atlantastreets-alive-gets-50000-from-city funding
USA TODAY More protected lanes for bicyclists pop up in cities
Interview on $2.5 in new bicycle infrastructure funding LINK: http://www.usatoday.com/story/news/nation/2013/01/16/cities-addprotected-bike-lanes/1839613/
CHANNEL 5 FOX Atlanta picking up speed to meet cyclists’ need LINK: http://www.myfoxatlanta.com/
story/22573549/thur-atlanta-risingto-meet-needs-of-cycling-craze#. Ub44OkMqav8.facebook
WABE 90.1 Interview on $2.5 in new bicycle infrastructure funding
SAPORTA REPORT Cycling in the city celebrated at Atlanta Bicycle Coalition event
GEORGIA TREND
SUSTAINABLE GEORGIA: MORE BIKING, LESS DRIVING LINK: http://www.georgiatrend.com/ January-2013/Sustainable-GeorgiaMore-Biking-Less-Driving/ 5 5
LINK: http://saportareport. com/blog/2013/02/cycling-inthe-city-celebrated-at-atlantabicycle-coalition-event/
105.7 RADIO
ATLANTA JOURNAL CONSTITUTION
Georgia makes slow climb to bike safety LINK: http://blogs. ajc.com/atlantaforward/2013/02/11/2012-
CNN http://www.cnn. com/2013/06/28/opinion/ bare-pierce-place-making/ index.html?hpt=op_t1
11 Alive Summer program rallies for bicycles to connect Atlanta
2014 EVENTS & PROGRAMS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation
Apr
Mar
Feb
Jan Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Mobile Social
Mobile Social
Mobile Social
Mobile Social
Blinkie Awards Night
May
Aug
Jul
Jun
Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Mobile Social
Mobile Social
Mobile Social
Mobile Social
Atlanta Streets Alive
BeltLine Bike Tour
Possible ASA
Possible ASA
Bike to Work Week
Possible ASA
Dec
Nov
Oct
Sep Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Commuter Breakfast
Mobile Social
Terminus 5C
Mobile Social
Mobile Social
Atlanta Streets Alive
Atlanta Streets Alive
Possible ASA
Possible ASA
Clips
Bike to Work Week
Year-Round Classes
Year-Round Services
Year-Round Campaigns
Earn a Bike
Bike Counts
Bicycle Safety
True Beginner
Bike Valet
Connect ATL
Confident City Cycling
Sell & Install Bike Racks
Atlanta Bike Share
Distribute Free Blinkies
Infrastructure Funding
Distribute Free Patch Kits
Bike to Work Challenge
Distribute Free Helmets
Bicycle Friendly Atlanta
Starter Bikes
City Shift (10% trips by bike by 2020)
Possible ASA GOAL: INCREASE FREQUENCY OF ATLANTA STREETS ALIVE
(cost per event = $50,000) 2013 — 3 events 2014 — 4-9 events 6 6
Atlanta Streets Alive
2014 ANNUAL SPONSORSHIPS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation
ATLANTA STREETS ALIVE OPEN STREETS for Human powered amusement This year, over 159,000 people attended Atlanta Streets Alive over three event. Thousands poured onto city streets by foot, by bike, by skates or by any human-powered means of transportation. Just no gasoline engines allowed. In four years, Atlanta Streets Alive has grown from 1,000 participants to over 83,000 per event. It aims to transform our car-clogged streets into sustainable, livable, walkable centers of vibrant activity. Atlanta Streets Alive has been covered by AJC, ABC, Maria Saporta, Curbed, and the League of American Bicycles.
ATLANTA BELTLINE BIKE TOUR TOUR THE NATION’S GREATEST URBAN REDEVLOPMENT The BeltLine Bike Tour is an annual ride for Georgians (near and far) to experience this transformative project in the making. The ride includes varied pace options and fascinating stops highlighting assets and points of interest along the 22-mile Atlanta BeltLine. Over 400 riders participated at the last BeltLine Bike Tour in 2012 and it will return in 2014. The ride was featured on the front page of AJC when it was founded in 2008.
BLINKIE AWARDS An annual celebration of biking in Atlanta Last year, 300 ABC supporters attended and the event was covered by two TV news outlets—CBS and 11 Alive, as well as Atlanta INtown and Creative Loafing. The evening featured Anthony David performing “ATL Sunshine,” a silent auction, refreshments, and speech by Mayor Kasim Reed committing the city of Atlanta to becoming a top ten U.S. city for cycling by 2016.
COMMUTER BREAKFASTS MEET OTHER BIKE COMMUTERS OF ATLANTA The first Thursday every month is a chance to have coffee and conversation with fellow commuters and ABC members. At our most recent sponored breakfast on the Atlanta BeltLine, 85 bike commuters attended.
BIKE TO WORK WEEK GET YOUR WORKOUT on your way to WORK Check out the National Bike Challenge to win prizes and compete with your friends and coworkers and join us for a star-studded ride. 7 7
2014 ANNUAL SPONSORSHIPS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation
$5,000
$10,000
$25,000
$50,000
$100,000
BRONZE SPONSOR
SILVER SPONSOR
GOLD SPONSOR
PLATINUM SPONSOR
DIAMOND SPONSOR
unlimited
unlimited
8 total
3 total
1 exclusive
• Company name printed on all Atlanta Streets Alive event marketing
• Visisbility during four Atlanta Streets Alive events
• Good Visisbility during all Atlanta Streets Alive events
• Customized package suited to your company’s needs
• Customized package suited to your company’s needs
• Mentioned in press releases and ABC newsletters
• Recognition in press releases and ABC newsletters
• Featured visisbility during all Atlanta Streets Alive events
• Exclusive sponsor of year-round ABC programming
• 4 person package of ABC freebies
• Perks including 6 person package of ABC freebies
• Featured recognition in press releases, interviews and ABC newsletters
• Greatest visisbility during all Atlanta Streets Alive events
• 2 person package of ABC freebies
• Mentioned from the stage at ASA and Blink Awards night • Industry exclusive
• Opportunity to speak on stage at ASA and Blinkie Awards night • Best perks including 10 person package of ABC freebies • Industry exclusive
• Featured recognition in press releases, interviews and ABC newsletters • Exclusive opportunity to speak on stage at ASA and Blinkie Awards night • Best perks including 20 person package of ABC freebies
PER EVENT SPONSORSHIPS ARE ALSO AVAILABLE Visit www.atlantabike.org/sponsorships for details on per-event sponsorships
8 8
Atlanta Streets Alive Corporate lEVELS
Atlanta Streets Alive SMALL BUSINESS LEVELS
Blinkie Awards
Diamond —$25,000 Platinum — $15,000 Gold — $10,000 Silver — $5,000 Bronze — $1000 In Kind
Platinum — $1,000 Gold — $500 Silver — $250 Bronze — $125 In Kind
Diamond —$5,000 Platinum — $2,500 Gold — $1,000 Silver — $500 Partner — in kind
Atlanta BeltLine Bike Tour
Diamond —$5,000 Platinum — $2,500 Gold — $1,000 Silver — $500
2014 ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS
PRESENTING: $100,000 ABC WILL CUSTOMIZE YOUR SPONSORSHIP PACKAGE TO MATCH YOUR NEEDS
VISIBILITY & RECOGNITION • • •
Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Logo on City Bike map (distributed at all events) Booth space at all Atlanta Streets Alive events
PR OPPORTUNITIES • • • • •
Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for 2014 Featured recognition in any promotional videos or interviews Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000 Honorary parade marshal of Atlanta Streets Alive bike parade
ABC INVOLVEMENT • •
Appointment of one member to Honorary Board for the Atlanta Bicycle Coalition Appointment of one member to Steering Committee for Atlanta Streets Alive
VOICE •
Opportunity to speak on stage during Atlanta Streets Alive and Blinkie Awards
PERKS • • • •
20 free Atlanta Bicycle Coalition one-year memberships 20 free tickets to annual Blinkie Awards (2 tables) 20 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees
EXCLUSIVE SPONSOR OF YEAR-ROUND PROGRAMMING • • • • •
9 9
Mobile Social Commuter Breakfast Bike to Work Week Atlanta Streets Alive Volunteer orientation and volunteer after party ABC Education programs including Confident City Cycling, True Beginners, Lunch & Learn and Earn a Bike
2014 ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS
DIAMOND: $50,000 ABC WILL CUSTOMIZE YOUR SPONSORSHIP PACKAGE TO MATCH YOUR NEEDS
VISIBILITY & RECOGNITION • • •
Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Logo on City Bike map (distributed at all events) Booth space at all Atlanta Streets Alive events
PR OPPORTUNITIES • • • •
Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for 2014 Featured recognition in any promotional videos or interviews Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000
VOICE •
Opportunity to speak on stage during Atlanta Streets Alive and Blinkie Awards
PERKS • • • •
10 free Atlanta Bicycle Coalition one-year memberships 10 free tickets to annual Blinkie Awards (1 table) 10 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees
PLATINUM: $25,000 VISIBILITY & RECOGNITION • • •
Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Logo on City Bike map (distributed at all events) Booth space at all Atlanta Streets Alive events
PR OPPORTUNITIES • • •
Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for 2014 Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000
PERKS • • • • 10 10
6 free Atlanta Bicycle Coalition one-year memberships 6 free tickets to annual Blinkie Awards (1 table) 6 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees
ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS
GOLD: $10,000 VISIBILITY & RECOGNITION •
•
Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Booth space at all Atlanta Streets Alive events
•
Sponsor in monthly ABC e-newsletter with distribution of over 3,000
PERKS • • • •
4 free Atlanta Bicycle Coalition one-year memberships 4 free tickets to Blinkie Awards 4 registrations to Atlanta BeltLine Bike Tour Free bicycle workshop for employees
PR OPPORTUNITIES • •
Use of “Official Atlanta Streets Alive partner” logo for marketing Business recognition in Atlanta Streets Alive press releases for 2014
SILVER: $5,000 • • • • • • • • • • • • •
Logo recognition on Atlanta Streets Alive signage Logo recognition on Atlanta Streets Alive print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts Logo recognition on Atlanta Streets Alive ads Logo recognition on website front page, atlantastreetsalive.com & atlantabike.org Business recognition on Atlanta Streets Alive social media Business recognition from stage during Atlanta Streets Alive bike parade kickoff Use of “Official Atlanta Streets Alive partner” logo for marketing 2 free tickets to annual Blinkie Awards 2 free registrations to annual Atlanta BeltLine Bike Tour 2 free Atlanta Bicycle Coalition one-year memberships Opportunity to provide an activity during Atlanta Streets Alive Free bicycle workshop for employees
media • • • • • • • • • • • • 11
Logo recognition on Atlanta Streets Alive signage Logo recognition on Atlanta Streets Alive print materials (posters, postcards) and volunteer t-shirts Logo recognition on Atlanta Streets Alive ads Logo recognition on website front page, atlantastreetsalive.com & atlantabike.org Business recognition on Atlanta Streets Alive social media Business recognition from stage during Atlanta Streets Alive bike parade kickoff Use of “Official Atlanta Streets Alive partner” logo for marketing 2 free tickets to annual Blinkie Awards 2 free registrations to Atlanta BeltLine Bike Tour 2 free Atlanta Bicycle Coalition one-year memberships Booth space at all Atlanta Streets Alive events Free bicycle workshop for employees
ATLANTA STREETS ALIVE Closing streets to cars and opening them up to the people “A quality city is not one that has great roads, but one where a child can safely go anywhere on a bicycle.” ENRIQUE PENALOSA Former Mayor of Bogota, Colombia
2013 ATTENDANCE
ABC GAINED SUPPORT OF THE CITY OF ATLANTA, WITH A DONATION
MAY 2013 • PEACHTREE ST
15,000
SEPT 2013 • PEACHTREE ST
63,000
OCT 2013 • HIGHLAND AVE
82,300
12