OPEN STREETS f ALL 2015 SPONSORSHIP OPPORTUNITIES
www.AtlantaStreetsAlive.com
Atlanta Streets Alive, an initiative of the Atlanta Bicycle Coalition, is Atlanta’s most popular free public event (according to Creative Loafing), opening 3-5 miles of streets several times a year so people of all ages and abilities can walk, run, bike, dance, socialize and play in the streets for a Sunday afternoon. Atlanta Streets Alive connects neighborhoods with local businesses, children with physical activity, neighbors with each other, and provides the broader community with a new experience of their city streets. Inspired by open streets events all over the world, particularly Ciclovia in Bogotå, Colombia, Atlanta Streets Alive has become one of the largest open streets events in the United States.* An estimated 106,000 participated in the fall 2014 event, the largest to date, and thousands more learned about the event through extensive media coverage. Atlanta Streets Alive allows brands unique opportunities to engage with thousands of Atlanta-based residents who share values surrounding health, wellness, community, sustainability and active transportation. * http://usa.streetsblog.org/2014/10/16/a-new-bike-network-takes-shape-andatlantans-turn-out-in-droves/
CyCling kuNg fu D
running
cruising
p
am
tc
in
oa rd
eb
wh
games
h ee
ee lr
ss
boo
tw
cla ga yo ter
r p
car
gh
scoo
J
running
hi
e p o
m U
E D N A T y E k c o h T E E R T S
ACTIVITIES
Ng i c AN
g
N
TIO
g
K I B M
SK at
DIT A
ME
at
sk
OLL in
Soccer
g free stylin ing ycl g in
eR
ll
unic
Ro
STR
G N I D I R E
l ra
id i
ng
ces
HEALTH & WELLNESS SUSTAINABILITY COMMUNITY
Atlanta Streets Alive is all about getting people outside and active, exposing participants to new ways to stay active from sports to dance to yoga and more.
Atlanta Streets Alive supports Atlanta’s focus on sustainability by giving people the opportunity to enjoy active transportation by bike or on foot in a car-free environment.
Atlanta Streets Alive is a community event, organized in partnership with the neighborhoods and local businesses along the routes, and over 50 activity partners.
COMPLETE STREETS
Atlanta Streets Alive helps people envision how our city streets can be transformed into complete streets — streets designed for ALL users including people on foot or on bike.
DIVERSITY
Atlanta Streets Alive is one of the most diverse events in Atlanta, with all ages, races, and ethnicities participating.
CREATIVITY
Atlanta Streets Alive is fun! Activities along the route allow artists, musicians and civic innovators to engage with the streets in creative ways.
HISTORY o
Perfect weather
ATlAnTA STReeTS AlIve HIGHLAND AVE
EDGEWOOD AVE EDGEWOOD AVE Pilot project
5K (attendees) JUN AUG
Summer experiment, see which times and days work better (mid-summer is too hot) 6K 5K 5K 5K MAY JUN JUL AUG
2010
2011
Rebranded ASA, moved to Highland Ave, created Steering Committee
Added in brand new Atlanta BeltLine EastSide Trail, and Virginia Ave for 5 mile loop
83K
62K
HIGHLAND AVE
4.5 mile loop connecting North Highland Ave, Virginia Ave, Monroe Blvd, Boulevard and Highland Ave.
HIGHLAND +
PEACHTREE
New route, WEST END New route, Easter Sunday 15K
16K
Drizzled all day and for the entire 4 hours of the event 10K
MAY
OCT
2012
MAY
SEP
OCT
2013
APR
MAY
AtlantaStreetsAlive.com
SOCIAL MEDIA ENGAGEMENT
top 10 countries total visitors
top 10 cities total visitors
VISITS FROM 96 COUNTRIES
USA: 63,440 UK: 162 Canada: 121 Australia: 115 Spain: 72 Colombia: 71 Germany: 69 France: 68 India: 62 Netherlands: 62
Atlanta: 32,768 Decatur: 3,138 Dunwoody: 1,466 Roswell: 1,268 Marietta: 1,116 Druid Hills: 848 Smyrna: 823 Sandy Springs: 765 Tucker: 645 Norcross: 585
12,600 PAGE LIKES 5080 POST LIKES 550 comments 720 SHARES
86% 57% $75,000
ABC SURVEY RESULTS
29 zip codes
Earn or more annually
SEP
2014
WEBSITE TRAFFIC
49% 51%
4.5 mile loop connecting North Highland Ave, Boulevard, Highland Ave and North Ave. After Party at Masquerade
PEACHTREE
20K
15K
106,000
HIGHLAND +
PEACHTREE
Completed 4-year college or graduate degree
AWARDS Curbed Atlanta (Nominee) Best New Atlanta Tradition, 2014 Creative Loafing Best free event, 2014
TWITTER 980 mentions 540 NEW FOLLOWERS 320 RETWEETS / FAVORITES
Creative Loafing Best Street Party, 2012 PEDS Golden Shoe for PedestrianFriendly Event, 2012 Rated 2nd best thing about the Atlanta BeltLine Eastside Trail, 2012
2015 plan 4 EVENTS IN 4 APRIL 19: WEST END On Ralph David Abernathy Blvd to Lee St to White Street and the Atlanta BeltLine trail
PEACHTREE
SEPTEMBER 27: HIGHLAND + North Highland Avenue starting at Virginia Ave, through Poncey Highland to Inman Park, to Highland Ave in Old 4th Ward to Boulevard and across North Ave
HIGHLAND
OCTOBER 25: PEACHTREE On Peachtree St. from MLK Jr. BLVD in Downtown Atlanta up to 17th Street in Midtown Atlanta
Costs associated: t t t t t t t t t
Police Officers at each intersection Barricades Permitting Porta Johns / trash / recycling Event signage / tents / posters Pre-event marketing Event insurance Local community outreach Local business outreach
WEST END Atlanta
Print Advertising & Earned Media (Creative Loafing)
Website (10,000 avg monthly views) Poster (11� x 17� with 500 printed)
Facebook (13,692 likes)
Event signage
MARKETING
Post Cards (5,000 printed & distributed around Atlanta) Front & Back
ACTIVATION
If your brand is all about helping people build social, active and healthy lifestyles, then it’s a perfect fit to sponsor Atlanta Streets Alive. By being a sponsor of Atlanta Streets Alive, your company, organization or foundation can be seen as a major supporter of one of Atlanta’s fastest growing community events.
Sponsorships for Atlanta Streets Alive are unlike any other. We encourage all of our sponsors to activate the streets through hands-on activities that engage participants of all ages. Rock walls, interactive installations, art projects, and photo booths are all things that our past sponsors have hosted for our participants.
Pick a route you would like to sponsor, or pick all three, and get ready for a magical event! Participants enjoyed scaling the REI climbing wall.
Participants biked and ran through the bamboo art installation
This year, sponsors will also have opportunities for visibility at a national level through the 2015 Open Streets National Summit, which the Alliance for Biking and Walking is bringing Atlanta September 25-27. The Open Streets National Summit features sessions and breakouts led by local, national and international leaders in the Open Streets movement discussing different elements of planning and implementing these initiatives.
Sponsors will benefit from increased local, national and international exposure to active living, bicycle advocacy and transportation leaders nationwide.
Atlanta Streets Alive sponsors receive a significant discount on Open Streets National Summit sponsor rates - contact us for more information.
Participants enjoyed watching and interacting with the Imperial OPA Circus.
contact Rebecca Serna Executive Director Atlanta Bicycle Coalition 404.881.1112 rebecca@atlantabike.org www.AtlantaStreetsAlive.com
This is the critical mass the city’s been waiting for. This is a turning point for Atlanta. – Angel Poventud
When we free the streets for our citizens to enjoy them on their own terms, we open the door to new forms of intown community. – Kwanza Hall Atlanta City Councilmember, District 2 and founding member, Atlanta Streets Alive Steering Committee
I’m simply awed by the turnout and by what a great event this was. A great time had by all! I think it constitutes a “turning point” in our city’s culture... – Jack Stenger