WELCOME TO
MEMBER ORIENTATION
MEMBERSHIP TEAM Jason Means
Amanda Dyson
Director, Membership & Corporate Events
Manager, Membership Events
Andy Haskell
Tonya Shells
Account Executive
Jessica Baxter
Administrative Assistant, Membership
Contact us at: membership@atlanta.net
Coordinator, Membership
UPCOMING EVENTS Thursday, November 30, 2017 Connect at Porsche Experience Center One Porsche Drive Atlanta, GA 30354 5:00 p.m. – 7:30 p.m. *Demo laps from 5:30 p.m.- 6:30 p.m.
ACVB MEMBER INSIDER
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RICHARD JONES PRESENTING ATLANTA, LLC MEMBERSHIP ACTIVITIES
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JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS MEMBER INTRODUCTIONS
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VICTORIA LIGHTFOOT PLACE IMAGE HERE
@kktravelsandeats
SPECIALIST, PUBLIC RELATIONS
ALL EYES ON ATLANTA NATIONAL AND INTERNATIONAL MEDIA EXPOSURE
ATLANTA IN THE NEWS
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TELLING ATLANTA’S STORY 1. ACT LIKE REPORTERS • •
Research current travel trends Communicate Atlanta’s news
2. MAKE RESEARCH EASY •
Work with the media to keep Atlanta top-of-mind
3. LAY THE GROUNDWORK
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• •
Position ACVB as an on-the-ground resource for the meeting planners and attendees Position Atlanta as a top U.S. destination
4. CHANGE PERCEPTIONS • •
Generate relevant news coverage Give consumers and meeting attendees an “aha” moment
5. BUILD ATTENDANCE • •
Promote attendance-building programs to show Atlanta as the city with which to do business Communicate the relevance of attending convention in Atlanta
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MAXIMIZE YOUR MEMBERSHIP ENGAGE OUR TEAM • •
Connect with our team throughout the year as we consistently work with media Let us experience your brand first hand at grand openings and special events
SEND US YOUR PRESS RELEASES
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• •
Help us keep your organization top-of-mind when we work with media Send us updates on your business, new offerings, developments and renovations (content@atlanta.net)
BOOKMARK THE NEWS ROOM • • •
Stay updated on the latest news about Atlanta News.atlanta.net Download press kit from our newsroom
NEWS.ATLANTA.NET
CONTACTS US Heather Kirksey Director, Public Relations hkirksey@atlanta.net
Victoria Lightfoot Specialist, Public Relations vlightfoot@atlanta.net
Travis Currie Specialist, Public Relations tcurrie@atlanta.net
Lindsey Watts Coordinator, Public Relations lwatts@atlanta.net
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TOM DOLAN
DIRECTOR OF CITY WIDE SALES SALES
CONVENTION SALES UPDATE
SALES & SERVICES DIVISION Tradeshows & National Accounts Eight team members led by Tom Dolan • City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers
National Sales & Small Meetings Seven team members led by Justin L. Page Sr. • Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers. • Motor coach and tour operator requests for any size hotel space
Satellite office – Washington DC Convention Services Five team members led by Kristin Delahunt • Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.
ATLANTA AMONG TOP 10 NIGHTLY INVENTORY
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Orlando 123,441 New York 115,986 Chicago 114,670 Washington 110,788 Los Angeles 100,231 Atlanta 96,300 Houston 85,605 Dallas 82,798 Phoenix 64,041 San Diego 61,413
NIGHTLY DEMAND 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
New York 99,739 Orlando 98,149 Washington 82,011 Los Angeles 81,854 Chicago 79,641 Atlanta 68,698 Dallas 58,814 Houston 55,366 San Diego 48,920 Anaheim 44,846
MEETINGS, CONVENTIONS, TRADE SHOWS City-Wide Groups (>1200 peak) Booked as of October 31, 2017 Year
# of groups
Room Nights
2017
41
918,636
2018
43
811,160
In-House Groups (<1200 peak) Booked as of October 31, 2017 Year
# of groups
Room Nights
2017
693
439,172
2018
288
353,671
SALES TRAVEL
ATLANTA AMONG TOP 10 Customer Contacts YTD â&#x20AC;&#x201C; 3rd Quarter 2017
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Trade Shows (outbound)
1,991
Sales Trip Appointments (outbound)
1,284
Site Visits (inbound; one-on-one)
705
FAM's (inbound)
301
Update trips (direct sales)
214 Totals
4,495
ANDREA MCCULLOUGH MANAGER, CONVENTION SERVICES CONVENTION SERVICES
CONVENTION SERVICES TEAM MEMBERS Kristin Delahunt
Andrea McCullough
Jenna Snyder
Courtney Curry
Katie Kling
ACVB SERVICES • Service meetings booked through ACVB Sales Department - In-House and Tradeshows • Group size 250+ peak rooms | No market or geographic segment • Manage 750 meetings/events per year, average • 35 major city-wides (3,500+ peak rooms) per year, average • Engage with customers 18 mo – 2 yrs in advance • Work with meeting planners throughout life of event: planning, execution, post event follow up and reporting • Conduit to any internal and external services/resources needed to produce customers’ event
PLANNING & PROMOTIONS ACTIVITY Per year average Pre-Show Promotion Travel- Top Tier Conventions
15 150
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Planning Site Visits (inbound; one-on-one) FAMâ&#x20AC;&#x2122;s (inbound)
UpNext (confirmed business- 3 years out, DC market)
@christopherbw
5
40pp
ACVB CONVENTION SERVICES
Plan •
Site visit coordination
•
RFP to member suppliers
• •
Off-site venue search Housing Services by EventSphere
• •
Customized maps FAMS: exhibitor, marketing & media
Promote
• Pre-show promotion • Customized Atlanta content, videos and images • Customized mini-sites • eNewsletters & ePostcards • Integrated destination promotion with housing company • Telemarketing • Atlanta content in industry trade publications
Welcome
• pre-convention meetings • Coordination with city safety & transit authorities, and convention alerts • Collateral & events listings • Welcome letters from city officials • Atlanta content for show publications, show daily • Referrals to dining, entertainment, attractions • Airport, city & hotel décor packages
ATLANTAMEETINGS.COM PLANNERâ&#x20AC;&#x2122;S TOOLKIT
ATLANTAMEETINGS.COM PLAN & PROMOTE
ATLANTAMEETINGS.COM VENUES SEARCH & SUPPLIER RFP
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BRANDON BARNES DIRECTOR, TOURISM SALES INTERNATIONAL TOURISM
WHY IS INTERNATIONAL BUSINESS IMPORTANT? • International Visitors Spend 4-7 Times More than Domestic Visitors • International Visitors Length of Trip is 2-5 Times Greater than Domestic Visitors
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• Higher Participation Rates for Attractions, Car Rentals and Hotels
TOP ORIGINS TO ATLANTA OVERSEAS, 2015 Rank
Origin
Overseas Visitors
2015/2014
1
United Kingdom
100,000
1%
2
China
68,000
17%
3
South Korea
61,000
28%
4
Brazil
55,000
4%
5
India
55,000
8%
6 7 8
Germany South America, excl. BR, AR* Japan
54,000 34,000 33,000
-5% -4% -7%
9
Caribbean
33,000
-5%
10
Sub-Saharan Africa, excl. ZA**
33,000
4%
*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa
Rank Change
+3
-3 +1 -1
TOP SPENDING MARKETS International visitors to Atlanta spend over $800 million a year Rank
Origin
Visitors
Spending
Per Visitor
Per Visitor 2015/2014
1
United Kingdom
100,000
$ 68 M
$700
2%
2
China
68,000
$ 137 M
$2,000
3%
3
South Korea
61,000
$ 64 M
$1,000
-9%
4
Brazil
55,000
$ 51 M
$900
-13%
5
India
55,000
$ 73 M
$1,300
5%
6
Germany
54,000
$ 35 M
$600
-7%
7
Oth. South America*
34,000
8
Japan
33,000
$ 34 M
$1,000
-6%
9
Caribbean
33,000
10
Oth. Sub-S. Africa**
33,000
*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa
RYTHMS OF THE SOUTH •
Three city alliance – Atlanta, Nashville, New Orleans
•
Current focus – United Kingdom
•
Website, sales programs, tradeshows
HOW TO GET INVOLVED Trade Shows - Sales Missions - FAM trips
LILY LEIVA DIRECTOR, DIGITAL MARKETING PLACE IMAGE HERE
SHERETHA BELL DIRECTOR, CREATIVE & CONTENT SERVICES
MARKETING
@downtownescape
#1 TRAVEL, THINGS TO DO 1. DESKTOP
2. TABLET
3. MOBILE
MEETING & EVENT PLANNING
ATLANTA.NET & ATLANTAMEETINGS.COM 6.4 MILLION VISITS IN 2016
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•
540,000 site visits and 1.3 million page views on average/month
•
60% from Atlanta and Metro Area
•
75% Search engine referrals
•
67% traffic from mobile devices
POPULAR SECTIONS
PARTNER LISTINGS
PARTNER PAGES
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4 FREE WAYS TO ACTIVATE GET AND STAY ENGAGED WITH ACVB MARKETING
1. SHARE YOUR IMAGES & CONTENT •
The more we know, the more we can share
•
Engage with PR and Marketing
•
Keep your content relevant and up-to-date
•
Upload images on FMO.atlanta.net
•
Send content and press releases to content@atlanta.net
YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY
ATLANTA.NET
YOUR BUSINESS
YOUR CONTENT DIGITAL CHANNELS YOUR MEMBER PAGE
COLLATERAL & PUBLICATIONS
YOUR BUSINESS
1. SHARE YOUR IMAGES AND CONTENT
ACVB VISITOR PUBLICATIONS
ATLANTA.NET
ACVB GENERAL COLLATERAL
2. OPTIMIZE YOUR PARTNER PAGE
3. ADD YOUR EVENTS TO ATLANTA.NET
3. ADD YOUR EVENTS TO ATLANTA.NET
4. ENGAGE WITH @DISCOVERATLANTA
5. ADVERTORIAL CAMPAIGNS SHARE YOUR IMAGES AND CONTENT IMAGES: FMO.ATLANTA.NET PRESS RELEASES: CONTENT@ATLANTA.NET
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ATCOMM PUBLISHING DIRECTOR, MEMBERSHIP JASON MEANS ACVB PUBLICATIONS
ACVB PRINT CONSUMER PUBLICATIONS The ACVBâ&#x20AC;&#x2122;s consumer publications are distributed via a network of sites, including official Atlanta Visitor Information Centers, hotels, attractions, shopping centers, Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and in convention welcome packages. Atlanta NOW Magazine Market: Convention & Leisure Visitors 100,000 distributed per issue Publishes bi-monthly
Peachtree Connects Guide Market: Visitors Staying in Buckhead/Midtown/Downtown 100,000 distributed annually Publishes every November
Atlanta International Guide Atlanta Visitors Map Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer
Market: International Visitors 75,000 distributed over 2-3 years Translated into six languages Publishes every two years
ACVB PRINT INDUSTRY PUBLICATIONS Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM) Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of Atlanta. Once the Planner or Tour Operator has selected Atlanta as the destination for their group, these publications become their go-to resource.
Atlanta Meeting & Event Planner Market: Meeting Planners 11,500 distributed annually Publishes every April
Atlanta Tour Manual Market: Tour Operators & Travel Planners 10,000 distributed annually Publishes every October
ATLANTA VISITORS MAP
ATLANTA.NET
Monthly a la carte pricing and discounted packages are available on Atlanta.net â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;ll be happy to create a custom campaign that fits your needs!
Weâ&#x20AC;&#x2122;ll work with you to develop a print + digital campaign that aligns with your goals and your budget. To learn more, contact us: Attractions, Arts & Culture, Events & Facilities, Transportation and Services
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Restaurants, Caterers, Retailers and Sports
Resorts, Hotels and Motels
Lisa Werneck (404) 249-1031 lhwerneck@bizjournals.com Jennifer Chanaberry (404) 249-1752 jchanaberry@bizjournals.com Annice Parker (404) 249-1037 aparker@bizjournals.com
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DAVID JUSTICE PRESIDENT DAVID JUSTICE FINANCIAL SERVICES, INC.
ADJOURN