WELCOME TO
MEMBER ORIENTATION
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AMANDA DYSON MEMBERSHIP, MANAGER MEMBER INTRODUCTIONS
MEMBERSHIP TEAM Jason Means
Director, Membership & Corporate Events
Andy Haskell
Account Executive
Amanda Dyson Manager, Membership Events
Chelsea Pittman Coordinator, Membership
Amanda Reyes Coordinator, Membership
Contact us at: membership@atlanta.net
ACVB MEMBER INSIDER
RICHARD JONES & DIANE PFEIFER PLACE IMAGE HERE
PRESENTING ATLANTA & GRITS BITS MEMBERSHIP ACTIVITIES
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VICTORIA LIGHTFOOT PLACE IMAGE HERE
@kktravelsandeats
SPECIALIST, PUBLIC RELATIONS
TELLING ATLANTA’S STORY •
Position Atlanta as a top destination for leisure and business travel
•
Highlight the destination by generating positive news coverage
•
Promote attendance-building practices to convention audiences to showcase Atlanta as a premiere meetings destination
WORK WITH OUR TEAM • Introduce us to your brand at special events • Connect with us throughout the year • Share updates on your business, including new offerings or renovations
ATLANTA IN THE NEWS
ALL EYES ON ATLANTA NATIONAL AND INTERNATIONAL MEDIA EXPOSURE
NEWS.ATLANTA.NET
CONTACT US Heather Kirksey Director, Public Relations hkirksey@atlanta.net
Travis Currie Manager, Public Relations tcurrie@atlanta.net
Victoria Lightfoot Specialist, Public Relations vlightfoot@atlanta.net
Lindsey Watts Coordinator, Public Relations lwatts@atlanta.net
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TOM DOLAN PLACE IMAGE HERE
DIRECTOR, CITY-WIDE SALES
CONVENTION SALES UPDATE
SALES & SERVICES DIVISION Tradeshows & National Accounts Ten team members led by Tom Dolan • City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers
National Sales & Small Meetings Six team members led by Justin L. Page Sr. • Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers. • Motor coach and tour operator requests for any size hotel space
Satellite office – Washington DC Convention Services Five team members led by Kristin Delahunt • Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.
ATLANTA AMONG TOP 10 NIGHTLY INVENTORY
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Orlando 126,652 New York 120,558 Chicago 117,291 Washington 113,310 Los Angeles 103,830 Atlanta 98,207 Houston 89,154 Dallas 87,633 Phoenix 65,640 San Diego 61,928
*STR December 2018
NIGHTLY DEMAND 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
New York 105,256 Orlando Los Angeles Chicago Washington Atlanta Dallas Houston San Diego Phoenix
98,161 82,691 81,272 80,779 68,818 59,776 56,285 48,754 45,730
MEETINGS, CONVENTIONS, TRADE SHOWS Citywide Groups (>1200 peak) Booked as of December 31, 2018 Year
# of groups
Room Nights
2018
44
842,449
2019
44
985,201
In-House Groups (<1200 peak) Booked as of December 31, 2018 Year
# of groups
Room Nights
2018
718
450,490
2019
351
338,394
SALES TRAVEL
ATLANTA AMONG TOP 10 Customer Contacts YTD â&#x20AC;&#x201C; 4th Quarter 2018
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Trade Shows (outbound)
2,593
Sales Trip Appointments (outbound)
1,431
Site Visits (inbound; one-on-one)
1,112
FAM's (inbound)
544
Update trips (direct sales)
228 Totals
5,908
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BRANDON BARNES DIRECTOR, TOURISM SALES INTERNATIONAL TOURISM
WHY IS INTERNATIONAL BUSINESS IMPORTANT? • International Visitors Spend 4-7 Times More than Domestic Visitors
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• International Visitors Length of Trip is 2-5 Times Greater than Domestic Visitors • Higher Participation Rates for Attractions, Car Rentals and Hotels
VISITORS TO ATLANTA
TOP ORIGINS TO ATLANTA
GROWTH IN TOP INTERNATIONAL MARKETS
TOP SPENDING MARKETS International visitors to Atlanta spend over $900 year.
million a
RHYTHMS OF THE SOUTH
Three city alliance • Atlanta • Nashville • New Orleans Current Focus • United Kingdom • China • Australia
RHYTHMS OF THE SOUTH
Sales Activities • • •
Websites Sales Programs Tradeshows
HOW TO GET INVOLVED Trade Shows & Sales Missions
HOW TO GET INVOLVED FAM Trips
Turkish MICE FAM Group (Nov. 2018)
El Salvador FAM Group (Sep. 2018) World Traveller Music Trip (Nov. 18)
Korea FAM Group (Oct. 2018)
China Corporate FAM Group (Dec.2018)
ANDREA MCCULLOUGH MANAGER, CONVENTION SERVICES
CONVENTION SERVICES TEAM MEMBERS
ACVB SERVICES • Service meetings booked through ACVB Sales Department - In-House and Trade shows • Group size 250+ peak rooms | No market or geographic segment • Manage 750 meetings/events per year, average • 35 major citywides (3,500+ peak rooms) per year, average • Engage with customers 18 mo – 2 yrs in advance • Work with meeting planners throughout life of event: planning, execution, post event follow up and reporting • Conduit to any internal and external services/resources needed to produce customers’ event
PLANNING & PROMOTIONS ACTIVITY Per year average Pre-Show Promotion Travel- Top Tier Conventions
15 150
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Planning Site Visits (inbound; one-on-one) FAMâ&#x20AC;&#x2122;s (inbound)
UpNext (confirmed business- 3 years out, DC market)
@christopherbw
5
40pp
ACVB CONVENTION SERVICES
Plan •
Site visit coordination
•
RFP to member suppliers
• •
Off-site venue search Housing Services by EventSphere
• •
Customized maps FAMS: exhibitor, marketing & media
Promote
• Pre-show promotion • Customized Atlanta content, videos and images • Customized mini-sites • eNewsletters & ePostcards • Integrated destination promotion with housing company • Telemarketing • Atlanta content in industry trade publications
Welcome
• pre-convention meetings • Coordination with city safety & transit authorities, and convention alerts • Collateral & events listings • Welcome letters from city officials • Atlanta content for show publications, show daily • Referrals to dining, entertainment, attractions • Airport, city & hotel décor packages
ATLANTAMEETINGS.COM PLANNERâ&#x20AC;&#x2122;S TOOLKIT
ATLANTAMEETINGS.COM PLAN & PROMOTE
ATLANTAMEETINGS.COM VENUES SEARCH & SUPPLIER RFP
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DIRECTOR, DIGITAL MARKETING & DIRECTOR, CONTENT & CREATIVE
MARKETING
@downtownescape
#1 TRAVEL, THINGS TO DO AND EVENT PLANNING ATLANTA.NET
ATLANTAMEETINGS.COM
ATLANTA.NET & ATLANTAMEETINGS.COM OVER 5.5 MILLION SESSIONS PER YEAR
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•
358K users each month
•
60% from Atlanta and Georgia
•
75% Search engine referrals
•
65% traffic from mobile devices
POPULAR SECTIONS
PARTNER LISTINGS
PARTNER PAGES
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4 FREE WAYS TO ACTIVATE GET AND STAY ENGAGED WITH ACVB MARKETING
1. SHARE YOUR IMAGES & CONTENT •
The more we know, the more we can share
•
Engage with PR and Marketing
•
Keep your content relevant and up-to-date
•
Upload images on FMO.atlanta.net
•
Send content and press releases to content@atlanta.net
YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY
ATLANTA.NET ATLANTA MEETINGS.COM
ENEWS/ SOCIAL
YOUR CONTENT
YOUR BUSINESS YOUR MEMBER PAGE
COLLATERAL & PUBLICATIONS
1. SHARE YOUR IMAGES AND CONTENT
ACVB VISITOR PUBLICATIONS
ATLANTA.NET ATLANTAMEETINGS.COM ACVB GENERAL COLLATERAL
2. OPTIMIZE YOUR PARTNER PAGE
3. ADD YOUR EVENTS TO ATLANTA.NET
3. ADD YOUR EVENTS TO ATLANTA.NET
4. ENGAGE WITH @DISCOVERATLANTA
5. ADVERTORIAL CAMPAIGNS SHARE YOUR IMAGES AND CONTENT IMAGES: FMO.ATLANTA.NET PRESS RELEASES: CONTENT@ATLANTA.NET
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HOW DO I GET STARTED?
!
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MY IMAGES AND CONTENT
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ATCOMM PUBLISHING ACVB PUBLICATIONS
ATCOMM PUBLISHING PARTNERSHIP OVERVIEW ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.
A joint venture with Atlanta Business Chronicle & ACVB publishing partner for more than 29 years. ATCOMM produces five print publications and a visitorâ&#x20AC;&#x2122;s map and represents advertising opportunities on Atlanta.net.
ACVB PRINT CONSUMER PUBLICATIONS The ACVBâ&#x20AC;&#x2122;s consumer publications are distributed via a network of sites, including official Atlanta Visitor Information Centers, hotels, attractions, shopping centers, Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and in convention welcome packages.
Atlanta NOW Magazine Market: Convention & Leisure Visitors 100,000 distributed per issue Publishes bi-monthly
Peachtree Connects Guide Market: Visitors Staying in Buckhead/Midtown/Downtown 100,000 distributed annually Publishes every December
Atlanta International Guide Atlanta Visitors Map Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer
Market: International Visitors 75,000 distributed Translated into six languages Publishes every two years
ACVB PRINT INDUSTRY PUBLICATIONS 1:1 Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM) Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of Atlanta. Once the Planner or Tour Operator has selected Atlanta as the destination for their group, these publications become their go-to resource.
Atlanta Meeting & Event Planner Market: Meeting Planners 10,000 distributed annually Publishes every April
Atlanta Tour Manual Market: Tour Operators & Travel Planners 10,000 distributed annually Publishes every November
ATLANTA VISITORS MAP Advertise to put your business into the hands (and pockets) of Atlantaâ&#x20AC;&#x2122;s Visitors.
Atlanta Visitors Map Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer
ATLANTA.NET
Monthly a la carte pricing and discounted packages are available on Atlanta.net â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;ll be happy to create a custom campaign that fits your needs!
Weâ&#x20AC;&#x2122;ll work with you to develop a print + digital campaign that aligns with your goals and your budget. To learn more, contact us:
Attractions, Arts & Culture, Events & Facilities, Transportation and Services
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Restaurants, Caterers, Retailers and Sports
Resorts & Hotels
Lisa Werneck (404) 249-1031 lhwerneck@bizjournals.com Jennifer Chanaberry (404) 249-1752 jchanaberry@bizjournals.com Annice Parker (404) 249-1037 aparker@bizjournals.com
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DAVID JUSTICE PRESIDENT DAVID JUSTICE FINANCIAL SERVICES, INC.
ADJOURN