International Business Development Task Force March 24, 2016
1st Quarter Review/Upcoming Activities
Tradeshows and Sales Missions • FITUR 2016, Madrid, Spain: January 20 – 24
• RSAA Annual Summit, NYC,New York: February 9-10 • RTO Summit West, Marina del Rey, California: February 17-18 • ANATO, Bogota, Colombia: February 24-26 • ITB, Berlin, Germany : March 9-10
• Active America China, Ft. Worth, Texas: March 16-19 • Travel South Brazilian Sales Mission, Brazil: March 25-28 • WTM Latin America, Sao Paolo, Brazil: March 29-31
Upcoming Activities • Receptive Sales Calls, Orlando, Florida: April 20-21 • Australia Sales Mission, Sydney, Australia: May 2-6 • IPW, New Orleans, Louisiana: June 18-22
FAMS January- March •February 26-28 •11 attendees
•February 26-29 •14 attendees
•March 12-15 •8 attendees
BrazilAncoradouro
PanamaCorporate
China-Active America
ArgentinaResto del Mundo • March 12-15 • 4 attendees
Upcoming FAMS • BRT Brazil: April 12-14
• Sao Paulo CORP Travel:April 23-29 • Guatemala Top Sellers: April 27-30 • Argentina AMEX Travel: May 15-18
• Cartagena Delta: May 25-28 • HRG MICE Argentina: June 3-5
International Sales Update
The 5th Annual Travel South USA International Showcase Met with over 79 international buyers from 13 different countries. Rhythms of the South hosted luncheon with local band Larkin Poe. Y'all Ball Final Night Event was hosted jointly by the State of Georgia Tourism Office and the Atlanta CVB. Atlanta will host the 6th annual showcase from Nov 28Dec 1,2016.
Rhythms of the South Update
U.S. China Tourism Leadership Summit The U.S. – China Leadership Summit is a high level gathering of government officials and travel executives with the purpose of building and strengthening the relationships between the U.S. and China travel industries. Main partners are Brand USA and China National Tourism Administration (CNTA). Summit switches between USA and China. Atlanta was awarded the 2017 Summit. It will be the first time Atlanta has hosted the summit.
Airport and Airline Initiatives
New Routes or Carriers • Turkish Airlines – 2016 • Qatar Airways – 2016
• Delta – Cartagena and Medellin – Fall 2015
Marketing Updates
MARKETING UPDATE • Chinese (Mandarin) Videos • BrandUSA Produced and Distributed • Two versions • Macy’s co-produced Shopping focus • Culture/Shopping • Building Mandarin microsite on Atlanta.net • Spanish VO for 5 neighborhood videos • Expanding Spanish Content Pages on Atlanta.net • Hired Spanish writer • Spanish Sales Presentation in Development
MARKETING HIGHLIGHTS Q1
Music Voyager TV Series • 27 Minute episode • Co-produced with PBS • Premiers at Atlanta Film Festival • Syndicated Nationally and Internationally
I AM ATL Video Campaign • Eleven ~2 min. vignettes • Produced from MV1 and MV2 • Distribution Plan • Matador Networks • Facebook/Instagram • I AM ATL Microsite
NEW AIRPORT VISITOR CENTER
Music Voyager Part II
International Press and Communications Press: Vanity Fair, Italy El Mercuno, Chile Travel Extra, Ireland Viagens, Brazil Idee Viaggi, Italy Palador, Brazil
Vanity Fair, Italy: “I Segreti di Atlanta” (Secrets of Atlanta)
Research Updates
VISITORS TO ATLANTA 1.2 million international visitors to Atlanta are projected for 2015, this would be roughly flat with 2014. Overseas is projected to have grown 3% to approximately 770,000. Canada has a projected decline. TOTAL INTERNATIONAL
1,400,000
INTL. CATEGORY
1,400,000 0%
1,200,000
5%
1,000,000
1,200,000 1,000,000
800,000
800,000
600,000
600,000
400,000
400,000
200,000
200,000
3%
5%
-7% 4%
6% 5%
-
-
Historic
Projection
Overseas
Canada
Mexico
TOP DESTINATION CITIES OVERSEAS, 2015 3% growth in overseas visitation in 2015 would be slightly higher than the total U.S.’s growth of 2%.
Rank
Destination
Overseas Visitors
2015/2014
1
New York, NY
11,060,000
2%
2
Miami, FL
4,970,000
2%
3
Orlando, FL
4,200,000
2%
4
Los Angeles, CA
4,190,000
4%
Despite this Atlanta’s rank of 13 was the same as in 2014.
5
San Francisco, CA
3,230,000
3%
6
Las Vegas, NV
3,050,000
2%
7
Honolulu, HI
2,500,000
3%
Several cities in the top 15 had slightly stronger growth than Atlanta, at approximately 4%. Most noteworthy was Los Angeles.
8
Washington DC
1,850,000
2%
9
Boston, MA
1,440,000
2%
10
Chicago, IL
1,330,000
2%
11
San Diego, CA
1,040,000
1%
12
Houston, TX
890,000
3%
13
Atlanta, GA
770,000
3%
14
Riverside, CA
720,000
4%
15
Detroit, MI
650,000
4%
Total USA
35,180,000
2%
TOP ORIGINS TO ATLANTA OVERSEAS, 2015 Brazil and South Korea have risen in ranks while Germany has fallen.
Rank
Origin
Overseas Visitors
2015/2014
1
United Kingdom
98,000
3%
2
China
70,000
18%
3
Brazil
56,000
3%
+1
4
South Korea
55,000
14%
+1
5
Germany
54,000
0%
-2
6
India
48,000
8%
7
Caribbean
34,000
3%
8
South America, excl. BR, AR*
32,000
-7%
9
Japan
32,000
-13%
-2
10
France
27,000
-4%
+1
*South America excluding Brazil and Argentina
Rank Change
+2
Questions/Comments