Atlanta Convention & Visitors Bureau Industry Briefing – State of Hospitality March 8, 2017
WILLIAM PATE President & CEO Atlanta Convention & Visitors Bureau
Why is hospitality important? Employs 250,000 metro Atlanta residents
51M visitors in 2015 $15B in spending annually
The Gasoline that Runs the Engine
What sets Atlanta apart Accessibility 80 percent of the U.S. population within a two-hour flight of the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport Flexible hotel portfolio More than 95,600 hotel rooms in metro Atlanta and 11,800 rooms within a one-mile radius of GWCC Georgia World Congress Center Nation’s fourth-largest convention center conveniently located in the heart of Downtown Shopping capital of the South Legendary shopping at Lenox Square, Phipps Plaza and The Shops Buckhead Atlanta
Award-winning food scene In the past five years, Atlanta chefs have garnered 60 semifinalist nominations for James Beard awards Vibrant arts and cultural community 1,700 arts and cultural institutions in the metro area
Atlanta’s hospitality industry continues to see growth
City of Atlanta has seen increases in multiple areas
2010
2016
64 percent
73 percent
• RevPAR
$82
$114
• Major citywides
47
56
992K
1.04M
• Occupancy
• Room nights
Number of Visitors to Atlanta on the Rise 60
Visitors (Millions)
50 40 30 20
10 2009
2010
2011
2012
2013
2014
2015
• 54 percent increase in visitation in the last seven years
2016 ACVB Highlights • Finished 2016 at 102 percent room night goal and 102 percent of lead goal • Atlanta.net site visits were up 21 percent and mobile site visits were up 15 percent from 2015 • Membership retention rate increased 8 percent year over year • Atlanta was recognized as a Best in the U.S. 2017 destination by Lonely Planet – the largest travel guide publisher in the world
2017 ACVB Goals
Through February, we are at 94 percent of our room night goal and 108 percent of our lead goal.
Welcoming New Conventions and Returning Business National Rifle Association Annual Convention
North American Commercial Vehicle Show
April 28 - 30 70,000 attendees
Sept. 25 - 28 15,000 attendees
2017 Rotary International Convention
American Public Health Association Annual Meeting and Exposition
June 10 - 14 32,000 attendees
2017 National Apartment Association Conference & Exposition June 21 - 24 10,000 attendees
Nov. 4 - 9 12,500 attendees
National Association for the Education of Young Children Nov. 15 - 18 7,500 attendees
ASA 2017 NACE/CARS Expo & Conference
American Society of Hematology
July 21 - 29 4,000 attendees
Dec. 9 -12 27,000 attendees
Denotes new convention to Atlanta
Positive Forecast
New Hotel Concepts
Renaissance Atlanta Airport Gateway Hotel
InterContinental Hotel at Hartsfield-Jackson Atlanta International Airport
Solis Hotel
Hard Rock Hotel
SunTrust Park Braves home opener – April 14
The Battery Atlanta
Mercedes-Benz Stadium
Atlanta United FC
Georgia State development of Turner Field
Beyond the stadium
And There’s More To Come More than $3 billion in new development the next four years
GWCC hotel and expansion
Centennial Olympic Park
Philips Arena
Capital of College Football
Atlanta Has Momentum China – U.S. Tourism Leadership Summit – 2017
Chick-fil-A Kickoff Games - 2017 College Football Playoff National Championship - 2018 Super Bowl LIII - 2019 NCAA Final Four - 2020 55 – 60 million visitors by 2020
Questions and Answers
THANK YOU