Hospitality Business Network Foundation Spring Conference May 15, 2017
William Pate President and CEO Atlanta Convention & Visitors Bureau
Why is hospitality important? 280,000 metro Atlanta employees in hospitality industry
52 million visitors in 2016 $15 billion in spending in 2016 The gasoline that runs the engine
What sets Atlanta apart? Accessibility 80 percent of the U.S. population within a two-hour flight of the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport
Flexible hotel portfolio More than 95,600 hotel rooms in metro Atlanta and 11,800 rooms within a one-mile radius of GWCC
Georgia World Congress Center Nation’s fourth-largest convention center conveniently located in the heart of Downtown
Shopping capital of the South Legendary shopping at Lenox Square, Phipps Plaza and The Shops Buckhead Atlanta
Award-winning food scene In the past five years, Atlanta chefs have garnered 60 semifinalist nominations for James Beard awards
Vibrant arts and cultural community 1,700 arts and cultural institutions in the metro area
Number of visitors to Atlanta on the rise 60
Visitors (Millions)
50
40 30 20 10 2009
2010
2011
2012
2013
2014
2015
52 percent increase in visitation in the last eight years
2016
More visitors drives more development
New hotel concepts
Renaissance Atlanta Airport Gateway Hotel
Solis Hotel
InterContinental Hotel at Hartsfield-Jackson Atlanta International Airport
Hard Rock Hotel
SunTrust Park
The Battery Atlanta
Mercedes-Benz Stadium
Atlanta United FC
Georgia State Stadium
Beyond the stadium
And there’s more to come! More than $3 billion in new development to open in the next four years
Underground Atlanta
Atlanta Civic Center
Philips Arena
GWCCA 2020 Vision strategic plan
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• •
Repositioned GWCCA campus
Potential for new convention hotel Renovated Centennial Olympic Park
Capital of college football
Where is the next growth opportunity?
China outbound travel market growth 2012
83 Million — 6% of China’s population
2013
97 Million — World’s #1 source market
2014
115 Million – Double 2010 levels
2015
120 Million — 9% of China’s population
2020*
250 Million — 14% annual growth
China overseas travel destinations
90% ASIA 3% AMERICAS 3% EUROPE 3% AFRICA 1% OCEANIA
The U.S. is the only longhaul destination among China’s top 10 destinations
Chinese travel spending trends
Percent of Chinese travelers aspiring to travel to the USA
Chinese visitors to the USA
Atlanta has momentum U.S. – China Tourism Leadership Summit – 2017
Chick-fil-A Kickoff Games – 2017 College Football Playoff National Championship – 2018 Super Bowl LIII – 2019
NCAA Final Four – 2020 55 – 60 million visitors by 2020