ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, AUGUST 18, 2016 | 8:00 a.m. ACVB BOARD ROOM
CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
DESTINATION REPORT MARK VAUGHAN EVP/CSO
Atlanta Occupancy – June 2016 June 2016 YTD Occupancy
2015
2016
ACVB Tax Revenue District
74.4%
75.3%
Hotels w/500+ rooms
76.1%
79.0%
Hotels within 1-mile radius of GWCC
73.8%
76.2%
Metro Atlanta
71.7%
71.2%
Source: STR
Key Sales Activities • Through July 2016 we are at 103% of our room night goal and 106% of our lead goal Direct Sales Events • • • • • • •
Connect ASAE Annual Meeting Student Youth Travel Trade Show Executive Gold 100 ASAE Five Star IMEX China Summit
Grapevine Salt Lake City Orlando Carlsbad, CA San Diego Las Vegas China
Demand Share
Top 25 Markets Luxury & Upper Upscale
MONTHLY
YTD
Source: STR
MAJOR GROUPS FOR FUTURE YEARS
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
June 2016
Additional Rooms
9,715
Grand Total
200,442
Additional Rooms
55,542
Grand Total
824,810
2016 YTD
ASAE annual meeting SALT LAKE CITY – AUG. 13-16
ASAE annual meeting SALT LAKE CITY – AUG. 13-16
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH JUNE 30, 2016
CONSOLIDATED
CONSOLIDATED
2016
2016
2015
2016
2016
2016
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
11,837,563
11,119,661
10,850,713
717,902
22,134,003
22,134,003
Private Sector
2,054,495
2,741,946
1,990,687
(687,451)
8,730,915
8,730,915
13,892,058
13,861,607
12,841,400
30,451
30,864,918
30,864,918
4,191,232
3,965,534
3,814,522
(225,698)
9,280,340
9,280,340
449,783
403,688
346,686
(46,095)
923,510
923,510
6,749,872
7,393,405
6,306,314
643,533
18,700,952
18,700,952
904,950
876,613
824,244
(28,337)
1,675,000
1,675,000
12,295,837
12,639,240
11,291,766
343,403
30,579,802
30,579,802
1,596,221
1,222,367
1,549,634
373,854
285,116
285,116
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense
Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
END of JULY 2016 YTD
SITE VISITS
MOBILE SHARE
YTD Monthly Average
of Site Visits
+ 19% YoY 444,393
+ 15% YoY 527,451
600K
70%
52%
60%
2015 YTD
2016 YTD
60%
500K
Goal
50%
400K 40% 300K 30% 200K 20% 100K
10%
0K
0%
2015 YTD
2016 YTD
ATLANTA.NET
END of JULY 2016 YTD
USER ENGAGEMENT YTD Index
118.0
*
vs. 2015
Weighting
Page Views/Visit Mobile
95
25%
Page Views/Visit Desktop & Tablet
100
20%
Soc. Media Engagement **
156
30%
Leisure Newsletter Open Rate
121
10%
Leisure Newsletter Sign-up
73
5%
Ad Clicks
107
5%
Member Clicks
129
5%
Weighted Index
118.0
* 2015 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.
ASAE – CONTENT MARKETING
Trade Show Booth In-Booth Virtual Reality Tour : Airport – Centennial Olympic Park
Trade Show Booth Google Cardboard VR Viewer - Booth Giveaway / Mailer
Virtual Reality App available for download from iTunes and Google Play stores
Trade Show Booth In-Booth GWCC Transformation Video Loop
HOTEL TAX UPDATE GREGORY PIERCE
Hotel tax history % split City of Atlanta ACVB GWCC Atlanta 88 (DNC) GA Dome/Successor ACMF
3% tax 3% tax 1975-6/30/83 7/1/83 -6/30/87 80.00% 70%-50% 20.00% 25%-35% 5%-15%
6% Tax 7% Tax 7% Tax *Additional 1% 7/1/87-8/30/89 9/1/89-6/30/90 7/1/90-present 10/1/11 - present 25.00% 21.43% 28.56% 34.00% 29.14% 22.50% 7.60% 6.51% 9.64% 33.40% 28.63% 0.00% 14.29% 39.30% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
100.00% *additional 1% is a different section of the hotel tax code
(in cents/dollar)
3% tax 1975-6/30/83
3% tax 7/1/83 -6/30/87
6% Tax 7/1/87-8/30/89
7% Tax 9/1/89-6/30/90
7% Tax *Additional 1% 7/1/90-present 10/1/11 - present
City of Atlanta
2.40
2.10-1.50
1.50
1.50
2.00
ACVB
0.60
0.75-1.05
2.00
2.00
1.58
0.15-0.45
0.50
0.50
0.68
2.00
2.00
0.00
1.00
2.75
GWCC Atlanta 88 (DNC) GA Dome/Successor ACMF
1.00 3.00
3.00
6.00
7.00
7.00
1.00
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS GREGORY PIERCE
ELECTION OF BOARD MEMBERS EL
• Robert Patterson CityLife Dev. Partners
2017
NEW BUSINESS
ADJOURN