ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, AUGUST 22, 2019 | 8:00 a.m. PEACHTREE CENTER - HARRIS TOWER SUITE 201
CALL TO ORDER
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DEXTER WARRIOR CHAIR, BOARD OF DIRECTORS
DESTINATION REPORT
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MARK VAUGHAN EVP/CSO
ATLANTA OCCUPANCY – JULY 2019 July 2019 YTD Occupancy ACVB tax revenue district
Atlanta convention hotels
Hotels within 1-mile radius of GWCC
Metro Atlanta
Source: STR
2018
2019
76.2%
76.8%
80.8%
82.7%
78.0%
80.2%
71.7%
71.7%
KEY SALES ACTIVITIES Through July 2019, we finished 104% of our room night goal and 104% of our lead goal. Direct Sales Events
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Student Youth Travel ASAE Annual Meeting Industry Insights Connect IMEX Gold 100 ASAE Five Star WTM CVB Reps
Birmingham Columbus Louisville Louisville Las Vegas San Diego Austin London Washington, D.C.
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FINANCIAL REPORT
GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH JULY 31, 2019
CONSOLIDATED
CONSOLIDATED
2019
2019
2018
2019
2019
ACTUAL
BUDGET
YTD
YTD
2019
ACTUAL
YTD
FULL YR
FULL YR
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
17,651,185
15,808,949
15,035,774
1,842,236
26,400,437
27,324,452
Private Sector
3,245,511
1,414,890
2,457,485
1,830,621
8,842,000
8,842,000
20,896,696
17,223,839
17,493,259
3,672,857
35,242,437
36,166,452
5,657,200
5,525,314
5,281,572
(131,886)
9,989,241
9,989,241
647,382
530,081
649,624
(117,301)
837,000
915,000
10,881,850
8,432,988
9,510,748
(2,448,862)
22,121,989
22,871,989
1,183,772
1,067,584
1,033,791
(116,188)
1,899,000
1,975,000
18,370,204
15,555,967
16,475,735
(2,814,237)
34,847,230
35,751,230
2,526,492
1,667,872
1,017,524
858,620
395,207
415,222
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING REPORT
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ANDREW WILSON EVP/CMO
MARKETING GOALS Period
Destination demand
Content distribution
Brand engagement
2019
100
109
111
Q4 Q3 Q2 Q1
102 98
108 110
98 129
MARKETING GOALS
BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT Destination demand
Content distribution
Brand engagement
Demand (room nights)
Website page views
Social shares, likes, comments, re-pins, retweets
Transient leisure weekend Social media impressions demand Video views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions
Page views/Visit mobile Page views/Visit desktop
Email open rate Email opt-ins
TV/radio GRPs
PPC clicks
Print distribution
Website ad clicks/visit
Out-of-home audience reach
Member page clicks/visit Video channel subscriptions
NEW TRADE SHOW BOOTH DESIGN OBJECTIVES • Stand out from the crowd • Emulate the iconic new stadium design • Provide a free flow/open space to engage customers • Use technology to convey brand message
• Platform for further innovation
BOOTH TRAFFIC DRIVER ATL FLYCYCLE • Four experiences featuring unique “fly” feature • Giveaway promoted via social, email & geofencing PLACE IMAGE HERE
IN-BOOTH INTERACTIVE CONTENT • 4 touchscreen 55” monitors • 360 virtual tour • Interactive sales presentation
• Beauty loop
RESULTS BOOTH VISITS •
194 total visits
DIGITAL & SOCIAL SUPPORT •
217,508 total combined impressions (ad + social)
•
694 total ad clicks
•
30.6% email open rate
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@christopherbw
PRESIDENT’S REPORT
WILLIAM PATE PRESIDENT AND CEO
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OLD BUSINESS
GREGORY PIERCE
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2019 BOARD ELECTIONS •
Joselyn Baker
Grady Foundation
2020
•
Carrie Burns
Atlanta Movie Tours
2021
•
Andy Chang
Piedmont Healthcare
2021
•
David Malone
Gas South
2020
•
Penny McPhee
Arthur M. Blank Family Foundation
2020
•
Bob Schuler
AmericasMart
2020
•
John Woodward
Metro Atlanta Chamber
2020
•
Pat Upshaw-Monteith
Leadership Atlanta
2021
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NEW BUSINESS
ADJOURN