February 23, 2016 board of directors presentation

Page 1

BOARD OF DIRECTORS MEETING TUESDAY, FEB. 23, 2016 | 8 a.m. FLOURISH


CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE


WELCOME TONY CONWAY PRESIDENT & CEO LEGENDARY EVENTS


DESTINATION REPORT MARK VAUGHAN EVP & CSO


Atlanta occupancy – December 2015 December 2015 YTD occupancy

2014

2015

ACVB tax revenue district

70.6%

72.4%

Hotels w/500+ rooms

71.6%

73.6%

Hotels within onemile radius of GWCC

68.7%

71.5%

Metro Atlanta

68.1%

69.9%

Source: STR


Atlanta occupancy – January 2016 January 2016 YTD occupancy

2015

2016

ACVB tax revenue district

69.5%

68.3%

Hotels w/500+ rooms

74.0%

72.4%

Hotels within onemile radius of GWCC

70.4%

69.6%

Metro Atlanta

64.3%

64.1%

Source: STR


Key sales activities • Through January 2016, we are at 102 percent of our room night goal and 111 percent of our lead goal • Demand share growth (December) +.03 (5.68%) in the top 25 markets Direct Sales Events • Conference Direct • Travel South • ASAE Great Ideas • Nat. Assn. Sports Commissions • ASAE Springtime • PCMA Foundation • RTO Summit West • ITB • Active America China

San Antonio Winston-Salem Colorado Springs Grand Rapids Washington Washington Marina Del Rey Berlin Fort Worth


MAJOR GROUPS FOR FUTURE YEARS


Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

January 2016

Additional Rooms Grand Total

2,458 209,502

2016 YTD

Additional Rooms Grand Total

2,458 209,502


FINANCIAL UPDATE

GREGORY PIERCE EVP/CAO/CFO


ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH DECEMBER 31, 2015

CONSOLIDATED

CONSOLIDATED

2015

2015

2014

2015

2015

2015

ACTUAL

BUDGET

ACTUAL

YTD

FULL YR

FULL YR

YTD

YTD

YTD

VARIANCE

BUDGET

ACTUAL

SUPPORT & REVENUE Public Sector

21,362,032

20,453,753

20,675,248

908,279

19,698,365

21,362,032

Private Sector

9,783,808

10,078,123

9,951,496

(294,315)

9,792,603

9,783,808

31,145,840

30,531,876

30,626,744

613,964

29,490,968

31,145,840

8,671,755

8,844,771

8,601,433

173,016

8,742,222

8,671,755

743,011

838,825

756,248

95,814

973,510

743,011

19,214,784

18,953,866

18,220,538

(260,918)

17,938,534

19,214,784

1,697,627

1,623,682

1,547,907

(73,945)

1,575,000

1,697,627

30,327,177

30,261,144

29,126,126

(66,033)

29,229,266

30,327,177

818,663

270,732

1,500,618

547,931

261,702

818,663

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE


2015 Discretionary pension contribution $330,000 contribution to 401k/pension plan allocated to eligible employees on a pro-rata basis based on total compensation (subject to maximum limits) – to be made Q1 2016 (approximately 7 percent of total compensation)


MARKETING UPDATE ANDREW WILSON EVP/CMO


GOOGLE TRENDS

SEARCH INTEREST

YE 2015

“THINGS TO DO IN ATLANTA” Year-over-Year

12% No Forecast Available

“THINGS TO DO IN ATLANTA TODAY” Year-over-Year

18% No Forecast Available


ATLANTA.NET

SITE VISITS

YE 2015

+ 1% v.s. Goal


ATLANTA.NET

PAGES PER VISIT

New site launch

YE 2015

- 8% v.s. Goal


SOCIAL MEDIA

SOCIAL PLATFORMS OVERVIEW Fans/followers

Growth

2015/2014

197,719

19,327

10.83%

Twitter

78,661

28,757

57.62%

Instagram

18,967

14,133

292.37%

Pinterest

4,809

1,158

31.72%

Google+

3,360

292

9.52%

Facebook

Total impressions*

51 million

-3% vs. YA

Total engagement

365 thousand

-16% vs. YA

* Excludes campaigns

YE 2015


ADVERTISING

CAMPAIGNS OVERVIEW

YE 2015

IMPRESSIONS* CONSUMER CAMPAIGNS

59.5 million

+67% vs. YA

6.7 million

-43% vs. YA

(Summer, Halloween, holiday co-ops)

GROUP CAMPAIGNS (Reduced digital spend by 30 percent, shift to print)

* Digital impressions


TELEVISION

PBS PARTNERSHIP


NEW AIRPORT VISITOR CENTER


GUEST SPEAKERS LORENZO D. CREIGHTON PRESIDENT & COO MGM NATIONAL HARBOR

JACOB OBERMAN VP, GLOBAL GAMING DEVELOPMENT MGM RESORTS INTERNATIONAL


Introductions Lorenzo Creighton President & COO MGM National Harbor

Jacob Oberman Vice President, Global Gaming Development MGM Resorts International


The HOPE Scholarship Program


The Success of HOPE

1993 – 2014 $7.3 billion awarded 1.54 million recipients

Source: http://www.gsfc.org/main/ga411info/hope_facts.html


The HOPE Preservation Act www.preservehope.com


The HOPE Preservation Act

Approves destination casino resorts to: Increase funding for HOPE Create jobs Spur economic development and tourism

Keep dollars in Georgia


As Decided By The Voters


Who We Are


About MGM Resorts Fortune 500 Company with iconic brands 18 destination casino resorts in 5 jurisdictions worldwide $10 billion in global revenue + 68,000 employees worldwide Diverse revenue mix across multiple business sectors


The Bellagio

Insert photo of the Bellagio


MGM Grand Las Vegas

Insert photo compilation of MGM Grand and the Mayweather Punch


Lifting the Tide


Partnering in Regional Markets

Undersized Hotels Local Hospitality Partnerships Complimentary Amenities


Partnering in National Harbor, MD Gaylord National Harbor

Source: http://www.bizjournals.com/washington/blog/top-shelf/2015/04/owner-of-gaylord-national-investing-another-20-in.html


Flythrough Flythrough (Video to be played during meeting)


MGM National Harbor


Questions?



GOVERNMENT & COMMUNITY AFFAIRS UPDATE LE

MARCUS MARGERUM VICE PRESIDENT


2016 Georgia General Legislation Summary

HB 218 RFRA Preventing Government Overreach on Religious Act

HB 756

HB 757

HB 816

HB 837

HB 849

HB 870

SB 129

SB 284

RFRA Selling Goods

RFRA Pastor Protection (merged with SB 284)

RFRA Student Religious Liberties Act

RFRA Sovereign Immunity

RFRA Public Accomodations

RFRA Quality Basic Education Act

RFRA

RFRA – 1st Amendment Defense Act

Draft/Prefile 1st Reading Assignment /Committee (Senate/House) 2nd Reading (Senate/House)

x 01/22/16

X 02/10/15

X 01/15/16

X 01/26/16

X 01/27/16 X 02/10/16

Rules Committee 3rd Reading (Senate/House)

CROSSOVER 1st Reading/Committee Assignment (Senate/House)

X 02/11/16

2nd Reading (Senate/House) Rules Committee

X 03/11/2015 X 02/17/16

3rd Reading (Senate/House) Governor’s Office

Updated Monday, February 22, 2016

Page 1


2016 Georgia General Legislation Summary

HB 408 Room Excise Tax 7%

HB 535

HB 677

HB 733

HB 760

HB 791

HB 855

HB 898

Brunch Bill

Casino Gambling Commission

Hotel/ Motel Fee Reduction from $5.00 to $2.50

Stone Mountain Memorial

Ride Share Wheelchair Accessibility

Robert E. Lee's Birthday/ Confederate Memorial Day

Aviation Fuel Tax

X 03/27/15

X 01/14/16

X 01/15/16

X 01/22/16

X 02/01/16

X 02/08/16

Draft/Prefile 1st Reading Assignment /Committee (Senate/House) 2nd Reading (Senate/House) Rules Committee 3rd Reading (Senate/House)

CROSSOVER 1st Reading/Committee Assignment (Senate/House) 2nd Reading (Senate/House)

X 01/11/16

X 01/11/16

Rules Committee

3rd Reading (Senate/House) Governor’s Office

Updated Monday, February 22, 2016

Page 2


2016 Georgia General Legislation Summary

HB 951

HB 956

HR 807

HR 1179

SB 252

SB 277

SB 294

SB 309

Super Bowl Tax Exemption

GA Music Recording & Synchronization Act

Casino Resorts -

Preserve Stone Mountain

Hotel/ Motel $5.00 Fee Repeal

Protecting Small Business (Franchise Bill)

Confederate Holidays

Quality Basic Education Act

Constitutional Amendment

Draft/Prefile 1st Reading Assignment /Committee (Senate/House)

2nd Reading (Senate/House)

X 01/22/16

X 02/11/16

X 02/11/16

X 03/27/15

X 02/01/16

X 01/27/16

X 02/09/16

X 02/16/16

Rules Committee 3rd Reading (Senate/House)

CROSSOVER 1st Reading/Committee Assignment (Senate/House) 2nd Reading (Senate/House) Rules Committee 3rd Reading (Senate/House) Governor’s Office

Updated Monday, February 22, 2016

Page 3


2016 Georgia General Legislation Summary

SB 320

SR 388

SR 675

International Driver’s License

Public Funding for Religious Organizations

English Official Language

Draft/Prefile 1st Reading Assignment /Committee (Senate/House)

X 02/10/16

2nd Reading (Senate/House)

X 02/17/16

Rules Committee 3rd Reading (Senate/House)

CROSSOVER 1st Reading/Committee Assignment (Senate/House)

X 02/17/16

2nd Reading (Senate/House) Rules Committee 3rd Reading (Senate/House) Governor’s Office

Updated Monday, February 22, 2016

Page 4


PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO


OLD BUSINESS E

GREGORY PIERCE


NEW BUSINESS


ADJOURN


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