ACVB BOARD OF DIRECTORS MEETING THURSDAY, FEBRUARY 27, 2020 | 8:00 a.m. THE CARTER CENTER
CALL TO ORDER
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JO ANN HEROLD CHAIR, BOARD OF DIRECTORS
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WELCOME DR. MEREDITH EVANS DIRECTOR, JIMMY CARTER PRESIDENTIAL LIBRARY & MUSEUM AND THE CARTER CENTER
DESTINATION REPORT
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MARK VAUGHAN EVP/CSO
ATLANTA OCCUPANCY – JANUARY 2020 January 2020 YTD Occupancy ACVB tax revenue district
Atlanta convention hotels
Hotels within 1-mile radius of GWCC
Metro Atlanta
Source: STR
2019
2020
72.5%
68.0%
80.0%
75.4%
77.8%
71.3%
65.5%
62.4%
KEY SALES ACTIVITIES Year to date booking goal – January Year to date lead goal – January
98% 129%
Direct sales events
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Destination Showcase ASAE Winter Harvest RCMA Travel South Showcase Envision SISO CBI Pharma Forum NTA Final Four
Washington, D.C. Washington, D.C. Dallas Baton Rouge Las Vegas Dallas New York Anchorage Atlanta
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WESTSIDE UPDATE
JOHN AHMANN PRESIDENT/CEO WESTSIDE FUTURE FUND
Impact Report
Atlanta Convention & Visitors Bureau February 27, 2020 11
2020 Board of Directors Beverly Tatum Board Chair,
Peter Muniz Board Vice-Chair
Reverend Kenneth Alexander
President Emerita, Spelman College
Vice President and Deputy General Counsel, The Home Depot
Pastor, Antioch Baptist Church North
Jim Grien
Dan Halpern
Shawntel Hebert
President & CEO, TM Capital
Chairman & CEO, Jackmont Hospitality, Inc.
Partner, Taylor English
Virginia Hepner
Rodney Bullard
Mark Chancy
Atlanta City Council Post 1 At-Large
Vice President of Community Affairs and Executive Director, The Chick-fil-A Foundation
Corporate Executive Vice President of Wholesale Banking, SunTrust, Inc.
Tommy Holder
Derrick Jordan
Wonya Lucas
Chairman & CEO, Holder Construction Company
Senior Project Leader, National Church Residences
President and CEO, Public Broadcasting Atlanta
Kathleen S. Farrell
John Gamble
Executive Vice President Commercial Real Estate Line of Business Truist, Inc.
Chief Financial Officer, Equifax
Penny McPhee President, The Arthur M. Blank Family Foundation
Helen Smith Price President, The Coca-Cola Foundation and Vice President of Global Community Affairs for The CocaCola Company
EX-OFFICIO MEMBERS
Retired, CEO Woodruff Arts Center/Wachovia Bank
Michael Bond
Valerie Montgomery Rice President and Dean, Morehouse School of
AJ Robinson President, Central Atlanta Progress
Sylvia Russell
Dave Stockert
Retired President, AT&T Georgia
Retired CEO, Post Properties
Beverly Thomas Vice President of Communications and Public Affairs,
Shan Cooper
Frank Fernandez
Executive Director, Atlanta Committee for Progress
Vice President of Community Development, The Arthur M. Blank Family Foundation
Eugene Jones, Jr.
Dr. Eloisa Klementich
President & CEO, Atlanta Housing
President & CEO, Invest Atlanta
Terri M. Lee Chief Housing Officer, City of Atlanta 12
Geographic Scope WFF focus areas were established as a combination of two major investments. ENGLISH AVENUE + VINE CITY: Invest Atlanta investment set aside by former Mayor Reed from Westside Tax Allocation District (TAD) ASHVIEW HEIGHTS + ATLANTA UNIVERSITY CENTER: Boundaries of U.S. Department of Housing and Urban Development’s Choice Neighborhoods Program
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Impact Strategies Amplifier
SAFETY & SECURITY
MIXED-INCOME COMMUNITIES
Accelerator
CRADLE-TO-CAREER EDUCATION
COMMUNITY HEALTH & WELLNESS
Accelerator
Amplifier
Participant
CONVENING & ENGAGING COMMUNITY 14 14
The Roles We Play The Westside Future Fund’s role in supporting and/or driving impact will vary depending on the theme and stage of development
Low
WFF ACTIVITY INTENSITY
High
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Accomplishments Impact Strategies 2017-2019 YTD Impact Strategy
2017-2019 Results
Safety & Security
• • •
Community Health & Wellness
• • • • •
Cradle-to-Career Education
• •
•
At-Promise Center – 1,104 youth served to date 12 officer homes occupied (of 25 planned) • 15 homes built • Remaining 10 to be delivered late 2019/2020 40% reduction in crime since 2016 Rodney Cook Senior Park in Historic Vine City - underway ($32.7 public/private investment) Kathryn Johnston Memorial Park – complete Kennedy Park renovation, Super Bowl Legacy Project – complete 467 patients received coaching and connections to healthcare via • Community Health Worker Program 240 residents have received support to connect to pediatric specialty services or health education through Nurse Navigator program YMCA Metro Atlanta’s Leadership and Learning Center in Vine City • State of the art Arthur M. Blank Early Learning Center (80 slots of ECE) APS-WFF Booker T. Washington Cluster Partnership • Launched 2017, starting with Hollis Innovation Academy • Consistent academic gains at Hollis since 2017 • New principal for Booker T. Washington High School as of July 2019 Westside Works • Over $16.2M in wages earned via 600 Westside residents in living wage jobs • +30 tons of garbage removed
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Re-Creating a Mixed-Income Community • Mitigate displacement • Develop high-quality, affordable rental housing • Ensure high-quality workforce rental housing •
Support renter-to-homeowner conversions
• Attract new residents with development of workforce and market-rate housing Goal: Return area population to 40,000
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Accomplishments Mixed-Income Communities 2017-2019 YTD
April 2017: Anti-Displacement Tax Fund launched to protect legacy homeowners from rising property taxes • Of an estimated 500 eligible homeowners:
o 120 homeowners approved • Over 600 homes – representing nearly every homeowner in our footprint – reached through door-to-door efforts to date
Mixed-Income Communities
• Monitoring tax lien sales of legacy homeowners that claim homestead exemption in the WFF target neighborhood • Title clearing costs covered thanks to Arthur M. Blank Family Foundation funding
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WESTSIDE DEVELOPMENT ACTIVITY PROGRESS TO DATE W FF ResidentialU nits as of January 1, 2020
U nits A cquired/ U nder
U nits A w arded IA /A H
Total Residential U nits
U nits In Service
U nits in A ctive D evelopm ent
D eeply A ffordable U nits (<60% A M I)
M ulti-Fam ily Single Fam ily
222 97
42 14
264 111
97 6
121 50
173 51
Total
319
56
375
103
171
224
U nits in A ctive D evelopm ent
D eeply A ffordable U nits (<60% A M I)
M ajor Third Party D evelopm ents as of N ovem ber 1, 2019
Affordable/M ixed-Incom e Q uest Com m ons W est H erndon Square Legacy at Vine City Atlanta H ousing (CH O ICE) Total M arket Rate M orehouse Schoolof M edicine
Total Residential U nits 53 700 105 584
53 300 105 135
47 195 105 54
1,442
593
401
187
187
0
DEVELOPMENT ACTIVITIES 395 JAMES P BRAWLEY DRIVE ▪ Construction budget of approximately $3.9 million ($126,000 per unit) ▪ Atlanta Housing awarded 15 HomeFlex vouchers (project-based Section 8 rental assistance) to generate marketequivalent rents for families earning less than 50% AMI
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Accomplishments Cradle-to-Career Education 2017-2019 YTD
HOLLIS INNOVATION ACADEMY
CRADLE-TOCAREER EDUCATION
June 2017: Launched 5-yr, $16.4M partnership with APS focused on Hollis Innovation Academy $4.95M of $16.4M raised to date to fund additional teachers, curriculum support, and wraparound services
Academic Gains Across the Board: (vs. 2017-2018 school year)
• English Language Arts o% of students Proficient and above up 3 points
• Mathematics o% of students Proficient and above up 8 points
• Science oGeorgia Tech CEISMC program delivered STEM curriculum support, contributing to a 2% overall improvement in Science achievement scores
• All Subjects o% of students Proficient and above up 5 points o% of “beginning learners” down 2 points 21
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Before & After
Canty Family First Homebuyers to Receive WFF Down Payment Assistance “For us, having this program in place, having these opportunities in place, really was the key to us moving from renters to homeowners in this community. I don’t know that it would have happened otherwise.“ – Nandi Canty “I thank everybody that helped us get into this position because there’s no way that we could have gotten into this house without the organizations and people in this neighborhood that make that possible. I just want to say thank you again to everybody.” – Les Canty
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Shalisha Freeman Hollis Innovation Academy Parent Volunteer and Aspiring Homeowner “I really love Hollis. Every morning, my son is motivated to get up. He is a Hollis Hero, and he’s been student of the month. I love the teachers. They make it very suitable for kids to want to learn. My dream is to have a 2-bedroom house, with a front and backyard for the kids. And even after they are grown, for their kids. I want a piece of land that they can enjoy and grow with.”
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Accomplishments Convening & Engaging 2017-2019 YTD
CONVENING & ENGAGING
HOSTED 63 TRANSFORM WESTSIDE SUMMITS • Approximately 8,000+ attendees • 120+ speakers and panelists • Mayor Bottoms, Dan Cathy, Arthur Blank, former Mayor Reed, the Atlanta Police Foundation, Quest Community Development, City of Refuge, Westside Works, and the Atlanta University Center Consortium among featured speakers
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Cross-Sector Partners In this collective effort, we work alongside leading Atlanta companies and organizations including: COMMUNITY Ashview Heights Community Association Vine City Civic Association English Avenue Neighborhood Association AUC Neighborhood Association Just Us Neighbors NPU-L NPU-T
CORPORATE Arthur M. Blank Family Foundation American Insurance Americas Mart Arnall Golden Gregory AT&T Bank of America
Boston Consulting Brown Family Foundation C.D. Moody Construction Chick-fil-A The Coca-Cola Company Council for Quality Growth Cousins Properties Cox Enterprises Delta Dentons Equifax GA Power Genuine Parts Georgia-Pacific HJ Russell Holder Construction The Home Depot IHG Intercontinental Exchange Jackmont Hospitality John Wieland
Johnson/Allen Foundation Kaiser Permanente King & Spalding Mercedes-Benz NCR National Christian Foundation Northern Trust Novelis PulteGroup SunTrust United Distributors UPS Wells Fargo
CIVIC Atlanta Community Food Bank Atlanta Housing
Atlanta Neighborhood Development Partnership Atlanta Police Foundation Atlanta Public Schools CHRIS 180 City of Atlanta City of Refuge Clark Atlanta University Food Well Alliance Habitat for Humanity Invest Atlanta Morehouse College Morehouse School of Medicine OaksATL Quest Communities Spelman College Trust for Public Land YMCA Metro Atlanta Westside Works 26 26
Our vision: A community Dr. King would be proud to call home. As we drive toward this ideal, we thank you for your continued support.
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MARKETING REPORT
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ANDREW WILSON EVP/CMO
MARKETING GOALS Period
Destination Demand
Content Distribution Brand Engagement
2019
102
110
119
Q4 Q3 Q2 Q1
106 102 101 99
108 116 108 112
123 115 98 129
2019 KEY MARKETING HIGHLIGHTS SOCIAL MEDIA ‒
136 million impressions (+4% vs. Y.A.)
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7.5 million engagements (+50% vs. Y.A.)
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+4 video shorts promoted on YouTube (now 26 in total)
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+415,432 video views
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10,289,840 media impressions / 1,062,446 social engagements
MUSIC VOYAGER ‒
Released two new episodes – United Atlanta and Atlanta’s Collaborators
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Produced three new episodes focused on Atlanta’s culinary scene
CO-OP CAMPAIGNS (SUMMER AND HOLIDAY) ‒
50,980,294 impressions (digital and SE radio)
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415,700 engagements (social)
2019 KEY MARKETING HIGHLIGHTS NEW TRADE SHOW BOOTH ‒
Introduced at ASAE Annual Meeting & Expo – Columbus, OH
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Focus on GWCCA new developments
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Developed Peloton experience to drive booth traffic – Silver Adrian Award
QUALIFIED SALES LEADS THROUGH CAMPAIGNS ‒
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416 in-house leads (253 new)
ENHANCED PARTNER SUPPORT ‒
Atlanta Jazz Festival
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A3C Festival & Conference
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Atlanta Film Festival
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Atlanta Pride Festival
SELECTED NEW AGENCY FOR MARTECH OVERHAUL @christopherbw
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RFP to seven agencies
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Madden Media the winner
2019 KEY MARKETING HIGHLIGHTS SUPER BOWL LIII ‒
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“Welcome to Atlanta” spot garnered 6,700,000 Nielsen rated impressions, aired 469 times for a total of nearly 6 hours
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Extended “Welcome to Atlanta” video received 377,447 views
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1,613,733 digital media and social media impressions
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604,044 page views of Super Bowl-related web content on our domains
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48 segments of unique Super Bowl content produced on Atlanta Channel
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13,100 Atlanta Now Super Bowl edition distributed in addition to regular issue
OPENED NEW CENTENNIAL OLYMPIC PARK VISITOR CENTER ‒
Lotus Eaters Club and Tiny Doors collaboration for interactive mural
2020 KEY MARKETING PROGRAMS DESIGN AND BUILD NEW MARTECH PLATFORM ‒
Migrate all domains to DiscoverAtlanta.com
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Build backend systems to support publisher-centric business model
MUSIC VOYAGER
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Release of four new episodes featuring Atlanta’s culinary scene
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Atlanta Film Festival premier
PUBLISHING ATLANTA COOKBOOK ‒
+30 featured chefs
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SXSW book release
SXSW ACTIVATION ‒
Taking new trade show Booth
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Theme: “Atlanta Influences Everything”
FINAL FOUR ‒
Build on Super Bowl LIII learnings
ROLL OUT NEW MARKETING CAMPAIGN ‒
On A Different Level – Q3/Q4
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MARCUS MARGERUM VICE PRESIDENT, GOVERNMENT AND COMMUNITY AFFAIRS
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@christopherbw
PRESIDENTâ&#x20AC;&#x2122;S REPORT WILLIAM PATE PRESIDENT AND CEO
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OLD BUSINESS
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NEW BUSINESS
ADJOURN