ACVB EXECUTIVE COMMITTEE MEETING TUESDAY, AUGUST 18, 2015 | 8:00 a.m. ACVB BOARD ROOM
DESTINATION REPORT MARK VAUGHAN EVP & CSO
Atlanta Occupancy – June 2015 June 2015 YTD Occupancy
2014
2015
ACVB Tax Revenue District
71.1%
74.4%
Hotels w/500+ rooms
70.2%
75.0%
Hotels within 1-mile radius of GWCC
68.4%
73.8%
Metro Atlanta
68.8%
71.8%
Source: STR
Key Sales Activities • Currently through July we are at 108% of our room night goal and 116% of our lead goal • Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15 Direct Sales Events • Update Atlanta • IAEE S.E. Classic • MPI W.E.C. • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Meeting • China – U.S. Leadership Conference • UK sales mission
Chicago Tampa San Francisco Branson, MO Sana Barbara Detroit Los Angeles UK
MAJOR GROUPS FOR FUTURE YEARS
* 2017 will include an additional Chick-fil-A Kick-off Game not shown in this chart. Due to timing of the bulletin it is not shown above, but will be visible in the next months report.
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
July 2015
Additional Rooms
13,263
Grand Total
145,892
Additional Rooms
124,506
Grand Total
1,000,127
2015 YTD
ASAE 2015 Highlights
MARKETING UPDATE ANDREW WILSON EVP / CMO
ATLANTA.NET
SITE VISITS
YTD 2015 as of End of July
ATLANTA.NET
PAGES PER VISIT
YTD 2015 as of End of July
ATLANTA.NET
YTD 2015
SEARCH TERMS
as of End of July
VALENTINE’S DAY ACTIVITIES IN ATLANTA
THINGS TO DO IN ATLANTA TODAY THINGS TO DO IN ATLANTA THIS WEEEKEND
ATLANTA EVENTS
EVENTS IN ATLANTA
THINGS TO DO IN ATLANTA WHAT TO DO IN ATLANTA
ATLANTA GEORGIA //
ATLANTA
GOOGLE TRENDS
SEARCH INTEREST
YTD 2015 as of July 2015
“THINGS TO DO IN ATLANTA” Year-over-Year
10%
“THINGS TO DO IN ATLANTA TODAY” Year-over-Year
28% No Forecast Available
ATLANTA.NET
PLATFORMS OVERVIEW
Q2 2015 Impressions by Platform
6%
Increase of 15,823 Total Fans / Followers
Google+
Twitter Pinterest
ATLANTA.NET
COMPETITIVE ACTIVITY
Q2 2015
CELEBRATION BOWL JOHN GRANT CEO 100 BLACK MEN OF ATANTA
100 Black Men of Atlanta - Video
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS GREGORY PIERCE
2015 Election of Board Members •
Nancy Oswald
Ruth’s Chris
2017
•
Kevin Kobishop
Sheraton Atlanta
2017
NEW BUSINESS
ADJOURN