August 18, 2015 Executive Committee Presentation

Page 1

ACVB EXECUTIVE COMMITTEE MEETING TUESDAY, AUGUST 18, 2015 | 8:00 a.m. ACVB BOARD ROOM


DESTINATION REPORT MARK VAUGHAN EVP & CSO


Atlanta Occupancy – June 2015 June 2015 YTD Occupancy

2014

2015

ACVB Tax Revenue District

71.1%

74.4%

Hotels w/500+ rooms

70.2%

75.0%

Hotels within 1-mile radius of GWCC

68.4%

73.8%

Metro Atlanta

68.8%

71.8%

Source: STR


Key Sales Activities • Currently through July we are at 108% of our room night goal and 116% of our lead goal • Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15 Direct Sales Events • Update Atlanta • IAEE S.E. Classic • MPI W.E.C. • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Meeting • China – U.S. Leadership Conference • UK sales mission

Chicago Tampa San Francisco Branson, MO Sana Barbara Detroit Los Angeles UK


MAJOR GROUPS FOR FUTURE YEARS

* 2017 will include an additional Chick-fil-A Kick-off Game not shown in this chart. Due to timing of the bulletin it is not shown above, but will be visible in the next months report.


Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

July 2015

Additional Rooms

13,263

Grand Total

145,892

Additional Rooms

124,506

Grand Total

1,000,127

2015 YTD


ASAE 2015 Highlights







MARKETING UPDATE ANDREW WILSON EVP / CMO


ATLANTA.NET

SITE VISITS

YTD 2015 as of End of July


ATLANTA.NET

PAGES PER VISIT

YTD 2015 as of End of July


ATLANTA.NET

YTD 2015

SEARCH TERMS

as of End of July

VALENTINE’S DAY ACTIVITIES IN ATLANTA

THINGS TO DO IN ATLANTA TODAY THINGS TO DO IN ATLANTA THIS WEEEKEND

ATLANTA EVENTS

EVENTS IN ATLANTA

THINGS TO DO IN ATLANTA WHAT TO DO IN ATLANTA

ATLANTA GEORGIA //

ATLANTA


GOOGLE TRENDS

SEARCH INTEREST

YTD 2015 as of July 2015

“THINGS TO DO IN ATLANTA” Year-over-Year

10%

“THINGS TO DO IN ATLANTA TODAY” Year-over-Year

28% No Forecast Available


ATLANTA.NET

PLATFORMS OVERVIEW

Q2 2015 Impressions by Platform

6%

Facebook

Increase of 15,823 Total Fans / Followers

Google+

Twitter Pinterest


ATLANTA.NET

COMPETITIVE ACTIVITY

Q2 2015


CELEBRATION BOWL JOHN GRANT CEO 100 BLACK MEN OF ATANTA


100 Black Men of Atlanta - Video



PRESIDENT’S REPORT E

WILLIAM PATE PRESIDENT & CEO


OLD BUSINESS GREGORY PIERCE


2015 Election of Board Members •

Nancy Oswald

Ruth’s Chris

2017

Kevin Kobishop

Sheraton Atlanta

2017


NEW BUSINESS


ADJOURN


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