ACVB EXECUTIVE COMMITTEE MEETING WEDNESDAY, JANUARY 20, 2016 | 8:00 a.m. ACVB BOARD ROOM
CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
DESTINATION REPORT MARK VAUGHAN EVP/CSO
Atlanta Occupancy – November 2015 November 2015 YTD Occupancy
2014
2015
ACVB Tax Revenue District
72.0%
74.0%
Hotels w/500+ rooms
72.9%
75.2%
Hotels within 1-mile radius of GWCC
70.1%
73.2%
Metro Atlanta
69.1%
71.2%
Source: STR
Key Sales Activities • We finished 2015 at 107% of our room night goal and 108% of our lead goal • Demand share growth (November)+.04 (5.71%) in the top 25 markets Direct Sales Events • PCMA Annual Meeting • RCMA • American Bus Assn. • NTA • Destination Showcase • Conference Direct • Travel South • ASAE Great Ideas
Vancouver San Diego Louisville Atlanta Washington San Antonio Winston Salem Colorado Springs
MAJOR GROUPS FOR FUTURE YEARS
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
December 2015
Additional Rooms
5,260
Grand Total
240,869
Additional Rooms
213,069
2015 YTD
Grand Total
1,790,122
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH NOVEMBER 30, 2015
CONSOLIDATED
CONSOLIDATED
2015
2015
2014
2015
2015
2015
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
20,176,016
19,113,709
19,221,356
1,062,307
19,698,365
20,417,500
Private Sector
3,716,105
6,151,590
5,477,195
(2,435,484)
9,792,603
10,275,000
23,892,121
25,265,298
24,698,551
(1,373,177)
29,490,968
30,692,500
7,317,903
7,719,593
7,488,793
401,691
8,742,222
8,711,000
646,942
769,433
666,786
122,490
973,510
966,150
12,881,680
14,249,094
13,082,925
1,367,414
17,938,534
18,888,534
1,494,942
1,498,898
1,483,606
3,956
1,575,000
1,575,000
22,341,467
24,237,018
22,722,110
1,895,551
29,229,266
30,140,684
1,550,655
1,028,281
1,976,441
522,374
261,702
551,816
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE
OVER EXPENSE
2015 Discretionary Pension Contribution $275,000 contribution to 401k/pension plan allocated on a pro-rata basis based on total compensation – to be made 1st quarter 2016 (approximately 5% of total compensation)
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
SITE VISITS
YE 2015
ATLANTA.NET
PAGES PER VISIT
YE 2015
SOCIAL MEDIA
SOCIAL PLATFORMS OVERVIEW Fans/Followers
Growth
2015/2014
197,719
19,327
10.83%
78,661
28,757
57.62%
18,967
14,133
292.37%
4,809
1,158
31.72%
Google+
3,360
292
9.52%
YE 2015
Social Media
YE 2015
AWARENESS & AFFINITY AFFINITY
Year-over-Year
60
-3% 2%
Millions
vs. Goal
50 40
Year-over-Year
500
-16%
450
vs. Goal
4%
30
Thousands
AWARENESS
400 350 300 250 200
20
150 100
10
50 0
0 Excludes Media Campaigns
2014
2015
2014
2015
ADVERTISING
CAMPAIGNS OVERVIEW
YE 2015
IMPRESSIONS* CONSUMER CAMPAIGNS
59.5 Million
+67% vs. YA +86 vs. Goal
6.7 Million
- 43% vs. YA +12% vs. Goal
(Summer, Halloween, Holiday Co-ops)
GROUP CAMPAIGNS (Reduced Digital spend by 30%, shift to Print)
* Digital Impressions
NEW AIRPORT VISITOR CENTER
GOVERNMENT AFFAIRS UPDATE MARCUS MARGERUM VP, GOVERNMENT & COMMUNITY AFFAIRS
ACVB Government And Community Affairs
National •
Open Skies
•
Visa Waiver Program (VWP) Improvement & Terrorist Travel Prevention Act of 2015 – Passed in December 2015
•
Free international markets for commercial aviation Delta, American and United want the US Government to “freeze” it’s open skies with United Arb Emirates and Qatar due to government subsides Atlas Air, FedEx, Hawaiian Air and Jet Blue support Open Skies
Improved information sharing among intelligence and law enforcement agencies Requires screening of all travelers against INTERPOL Increases the complexity of fraud resistance e-passports that contain biometric information Compels U.S. security agencies to conduct more frequent threat assessments of VWP countries Requires the Department of Homeland Security to strength its background check procedures
Air Travel Modernization
American Society of Engineers rated US airport infrastructure a D+ and non ranked in the world’s top 25 U.S. air traffic control systems use WWII era radar technology U.S. Travel Request – Increase the passenger facility charge from $4.50 to $8.50
State - House •
HB 535 – Bruch Bill
•
HB 677 - Casino Gambling
•
To provide that religious officials shall not be required to perform marriage ceremonies that are in violation of their legal right to free exercise of religion Location: Judiciary Committee
HB 756 – RFRA Selling Goods or Services
•
To reduce the hotel/motel fee from $5.00 to $2.50 Location: Transportation Committee
HB 757 – Pastor Protection Act
•
To provide a limited number of licensed resort facilities in Georgia Location: House Judiciary Non-Civil Committee; House Second Readers
HB 733 - Hotel/Motel Fee
•
Georgia Restaurant Association is leading the effort To allow restaurants to start serving alcohol at 10:30am on Sundays Location: Senate Regulated Industries and Utilities Committee; House Passed; Senate Read Second Time
A business shall not be required to sell goods or services to a religious organization or for a religious or matrimonial ceremony that is in violation of the seller’s right to free exercise of religion. Location: Judiciary Committee
HR 807 - Constitutional Amendment – Casino Resorts
To provide a limited number of licensed resort facilities in Georgia Location: House Regulated Industries; House Second Readers
State - Senate •
SB 129 – Religious Freedom Restoration Act (RFRA)
•
SB 252 – Hotel/Motel Tax Repel
•
To provide for the preservation of religious freedom Location: Judiciary Committee; Senate Passed; House Second Readers
Senate Prefiled
SR 675 – English Official Language
Senate Prefiled
Potential Legislation •
Pastor Protection Act
•
Short-Term Rentals (Air BnB)
•
Ride-Share (UBER)
Georgia Prospers
• •
Georgia Chamber of Commerce sponsored program Over 100 companies have signed the pledge, including the ACVB
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS GREGORY PIERCE
2016 Board Elections
• • • •
Jo Ann Herold Martin Gray John Stephenson Jack Priblo
Interface Georgia Aquarium Chick-fil-A, Inc. Georgia Pacific
2017 2018 2017 2018
NEW BUSINESS
ADJOURN