BOARD OF DIRECTORS MEETING TUESDAY, JULY 21, 2015 | 8:00 a.m. 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER
CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
WELCOME DREW TULL GENERAL MANAGER, 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER
Soon to be developed-
Terrace Level (50,000 square feet)
FIFTH GROUP RESTAURANTS South City Kitchen Midtown South City Kitchen Vinings South City Kitchen Buckhead (Coming Soon- Spring 2016) La Tavola Trattoria Ecco The Original El Taco Alma Cocina Lure Ecco Airport F Concourse El Taco Airport F Concourse El Taco Airport C Concourse Bold American Events- Catering Bold American Events- Design
DESTINATION REPORT MARK VAUGHAN EVP & CSO
Atlanta Occupancy – June 2015 June 2015 YTD Occupancy
2014
2015
ACVB Tax Revenue District
71.1%
74.4%
Hotels w/500+ rooms
70.2%
75.0%
Hotels within 1-mile radius of GWCC
68.4%
73.8%
Metro Atlanta
68.8%
71.8%
Source: STR
Key Sales Activities • Currently through July we are at 108% of our room night goal and 116% of our lead goal • Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15 Direct Sales Events • Update Atlanta • IAEE S.E. Classic • MPI W.E.C. • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Meeting • China – U.S. Leadership Conference • UK sales mission
Chicago Tampa San Francisco Branson, MO Sana Barbara Detroit Los Angeles UK
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
June 2015
Additional Rooms
282
Grand Total
157,512
Additional Rooms
110,195
Grand Total
853,187
2015 YTD
MAJOR GROUPS FOR FUTURE YEARS
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH MAY 31, 2015
CONSOLIDATED
CONSOLIDATED
2015
2015
2014
2015
2015
2015
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
9,143,098
8,639,826
8,952,170
503,272
19,698,365
20,359,863
Private Sector
1,639,188
2,027,279
3,023,056
(388,091)
9,792,603
9,680,000
10,782,286
10,667,105
11,975,226
115,181
29,490,968
30,039,863
3,248,491
3,365,550
3,267,226
117,059
8,742,222
8,740,000
270,794
306,859
297,234
36,065
973,510
910,000
5,102,046
5,060,330
6,535,981
(41,716)
17,938,534
18,288,534
670,739
654,061
654,053
(16,678)
1,575,000
1,575,000
9,292,070
9,386,800
10,754,494
94,730
29,229,266
29,513,534
1,490,216
1,280,305
1,220,732
209,911
261,702
526,329
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE ANDREW WILSON EVP/CMO
MARKETING UPDATE MARKETING DASHBOARD Q Goal
MARKETING DASHBOARD
Actual YTD YTD vs Goal
Atlanta.net 2,661,025
2,696,389
1.3%
Page Views
8,556,709
7,497,768
-12.4%
28,000,000
25,535,381
-8.8%
193,000
195,340
1.2%
Social Media Affinity
Actual YTD
YTD vs YA
Traffic (Site Visits)
2,419,114
2,696,389
11.5%
Page Views
8,149,247
7,497,768
-8.0%
27,078,953
25,535,381
-5.7%
216,864
195,340
-9.9%
Atlanta.net
Traffic (Site Visits)
Social Media Awareness
Year Ago
Social Media Awareness
Social Media Affinity
ATLANTA.NET
YTD 2015
SITE VISITS VISITS BY SOURCE
as of End of Q2, Jun 30
YEAR-OVER-YEAR
VISITS BY MONTH
SENTIMENT
ATLANTA.NET
YTD 2015
SEARCH TERMS
as of End of Q2, Jun 30
VALENTINE’S DAY ACTIVITIES IN ATLANTA
THINGS TO DO IN ATLANTA TODAY
ATLANTA EVENTS
EVENTS IN ATLANTA
THINGS TO DO IN ATLANTA WHAT TO DO IN ATLANTA
ATLANTA GEORGIA //
ATLANTA
GOOGLE SEARCH INTEREST
YTD 2015
“THINGS TO DO IN ATLANTA”
as of July 2015
Year-over-Year “THINGS TO DO IN ATLANTA” SEARCH INTEREST
RAW SEARCHES
8%
22%
ALL SEARCH TERMS IMPRESSIONS
60%
CLICKS
IMPRESSIONS
CLICKS
29%
25%
21%
Page Views Per Visits Visits
YTD 2015
SEARCH DETAILS “THINGS TO DO IN ATLANTA”
280,500
+22%
140,000
2014 2015
120,000
as of May 2015
“THINGS TO DO IN ATLANTA TODAY”
33,400
+58%
20,000
2014 2015
15,000
100,000
80,000
10,000
60,000 40,000
5,000
20,000 -
Intl
Outside Metro Metro
Intl
In Atlanta
TOP LANDING PAGES
In Atlanta
/Events/ /50fun/
CLICK-THRU-RATE
27%
Metro
TOP LANDING PAGES
/things-to-do/ /50fun/ /Events/
2015 YTD
Outside Metro
CLICK-THRU-RATE 2015/2014
-7%
2015 YTD
2015/2014
51%
+36%
FALCONS UPDATE
RICH McKAY PRESIDENT & CEO ATLANTA FALCONS
Preparing residents of Atlanta’s Westside neighborhoods for employment opportunities.
PROGRAMS CONSTRUCTION 94% Placement 105 Living Wage Jobs
CERTIFIED NURSING ASSISTANT 70% Placement 9 Living Wage Jobs
CULINARY ARTS 100% Placement 12 Living Wage Jobs
AUTO TECHNICIAN First Class in Session
JOBS
PARTNERS
INVESTORS
WORLD CLASS EVENTS
Arthur Blank brings deep values and a winning record in sports and business to MLS Atlanta • • • • •
Commitment to WIN A passion for soccer Deep roots to the Atlanta Metro Entrepreneurial Energy Connection to the fans
WORLD CLASS TALENT TO LEAD MLS ATLANTA: Darren Eales – President • • •
Former Ivy League Player of the Year, NSCAA All-America and U.S. professional soccer player Previously served as executive director at THFC Earned an MA in Law at Cambridge and is a barrister specializing in sports law
Carlos Bocanegra – Technical Director • • •
Captain of the US Men’s National Team for 6 seasons and 2010 World Cup team captain Two-time Major League Soccer defender of the year Will oversee day-to-day non-coaching soccer operations of the first team as well as youth academy programs and serve as a liaison with MLS league officials on player regulations and league rules 10
NEW STADIUM VIDEO
ATLANTA LODGING
UPDATE MARK WOODWORTH SR. MANAGING DIRECTOR PKF
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS
NEW BUSINESS
ADJOURN