ACVB BOARD OF DIRECTORS MEETING THURSDAY, JUNE 15, 2017 | 8:00 a.m. COLLEGE FOOTBALL HALL OF FAME AND CHICK-FIL-A FAN EXPERIENCE
CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE
WELCOME DENNIS ADAMOVICH CEO, COLLEGE FOOTBALL HALL OF FAME AND CHICK-FIL-A FAN EXPERIENCE
DESTINATION REPORT MARK VAUGHAN EVP/CSO
Atlanta Occupancy – April 2017 April 2017 YTD Occupancy
2016
2017
ACVB Tax Revenue District
75.7%
74.1%
Hotels w/500+ rooms
79.4%
78.3%
Hotels within 1-mile radius of GWCC
77.0%
74.9%
Metro Atlanta
70.8%
70.3%
Source: STR
Key Sales Activities • Through May, we are 76% of our room night goal and 105% of our lead goal. Direct Sales Events • Update Atlanta • GSAE • POW WOW (IPW) • MPI World Congress • PCMA • Association Forum • Update Atlanta • ASAE Leadership Meeting • Australia Trade Mission
Washington, D.C. Macon Washington, D.C. Las Vegas New York Chicago Chicago Washington, D.C. Sydney
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
May 2017
Additional Rooms
32,720
Grand Total
114,058
Additional Rooms
51,022
Grand Total
509,343
2017 YTD
MAJOR GROUPS FOR FUTURE YEARS
Demand Share
Top 25 Markets Luxury & Upper Upscale
MONTHLY
YTD
Source: STR
GWCCA 2020 VISION UPDATE KEVIN DUVALL COO, GWCCA
GWCCA 2020 Vision
1
Site for Potential Hotel Development
Site for Potential Hotel Development
Centennial Olympic Park
3
West Lawn
West Lawn
West Lawn
Centennial Plaza
Centennial Plaza
Baker Street Entrance
Multi-Use Event Facility
Bike Depot
Georgia World Congress Center Expansion
Contiguous Exhibition Facility
9
Connectivity
Georgia World Congress Center – Contiguous Exhibit Space Expansion
Exhibit Hall Option 1 – Level 0
Conceptual Design Review Georgia World Congress Center
Project Update
Mercedes-Benz S T A D I U M
Mercedes-Benz S T A D I U M
Mercedes-Benz S T A D I U M
THE ATLANTA ADVANTAGE
Questions
6/14/2017
36
6/14/2017
37
2013
CRISTO REY ATLANTA UPDATE BILL GARRETT PRESIDENT, CRISTO REY ATLANTA JESUIT HIGH SCHOOL
3
Cristo Rey Network of Schools – A National Brand • First school opened in 1996 in Chicago • Funded by Bill and Melinda Gates and Sam Walton Foundations • 32 schools throughout most major cities in the US
• 10,000 + Students • 2,325 Job Partners • 100% of Cristo Rey graduates accepted to college
41
Cristo Rey Atlanta Jesuit High School • Opened July 2014 with a freshmen class of 154 • Full enrollment this year with 500+ students in grades 9-12
• Provide a rigorous college prep curriculum integrated with relevant work experience • Serve only low-income families
42
Cristo Rey Financial Model Cost to Educate - $13,700 • Currently ➢ Corporate Work Study Generates $8,000 ➢ Parent/Guardian pays on average $700/year ➢ Philanthropy provides approximately $5,000/year
43
Corporate Work Study Program • Job Partners receive a FTE position staffed by a team of 4 students • Cristo Rey is responsible for transporting the student to and from the job site • Students are business ready: they complete business training for hard and soft skills • Evaluations of job performance are constant and remedial – underperforming students are replaced or retrained • Fee for work done pays about 60% of each student’s cost of education 44
Some of Atlanta’s Premiere Companies are our 2016 – 2017 Job Partners
45
Sponsor Impact
• Opportunities to profoundly change the trajectory of 4 young persons’ lives • Enables staff for more complex, higher level tasks • Students bring energy & a different perspective to workplace • Diversity hiring goals addressed • Students can be a pipeline of future employees • Tangible expression of Company’s commitment to improving the Atlanta community • It’s fun to interact with eager, enthusiastic students!
46
Student Impact
• Life lessons learned in a corporate office environment • Mentoring by employees who become important role models for students • Ability to earn 60-65% of their own tuition, creating a strong self worth
• Resume enhancement for other student jobs and for college • Possible summer employment
47
Thank You!
Bill Garrett President Cristo Rey Jesuit High School 222 Piedmont Ave Atlanta, GA 30308 404.637.2803
48
FINANCIAL REPORT GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH APRIL 30, 2017
CONSOLIDATED
CONSOLIDATED
2017
2017
2016
2017
2017
2017
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
8,615,041
8,287,852
7,938,376
327,189
23,908,314
23,669,031
Private Sector
1,853,091
1,934,375
1,342,905
(81,284)
10,072,000
10,072,000
10,468,132
10,222,227
9,281,281
245,905
33,980,314
33,741,031
2,928,992
3,012,556
2,898,750
83,564
9,560,746
9,560,746
306,209
319,413
302,604
13,204
836,439
836,439
5,159,916
5,052,890
4,328,176
(107,026)
21,307,851
21,068,568
611,616
624,819
610,936
13,203
1,898,112
1,898,112
9,006,733
9,009,678
8,140,466
2,945
33,603,148
33,363,865
1,461,399
1,212,549
1,140,815
248,850
377,166
377,166
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense
Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
END of MAY 2017 YTD
SITE VISITS
MOBILE SHARE
YTD Monthly Average
of Site Visits
-9% YoY 506,073
+ 5% YoY 458,522
500K
70%
58%
61%
2016 YTD
2017 YTD
Goal 450K 60% 400K 50%
350K 300K
40%
250K 30%
200K 150K
20%
100K 10% 50K 0K
0%
2016 YTD
2017 YTD
ATLANTA.NET
END of MAY 2017 YTD
USER ENGAGEMENT YTD Index
99
*
vs. 2016
Weighting
Page Views/Visit Mobile
93
25%
Page Views/Visit Desktop & Tablet
96
20%
Soc. Media Engagement **
104
30%
Leisure Newsletter Open Rate 1
93
10%
Leisure Newsletter Sign-up 2
119
5%
Ad Clicks
136
5%
Member Clicks
75
5%
Weighted Index
99
* 2016 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest. 1 March YTD used instead of May YTD due to mail platform migration 2 April YTD used instead of May YTD due to mail platform migration
MEDIA CAMPAIGNS
END of MAY 2017 YTD
YTD MEDIA CAMPAIGN OVERVIEW I AM ATL (Social)
1/17 – 5/17
8 million impressions 1 million video views 12,087 clicks
I AM ATL (YouTube)
4/17 - 8/17
82,506 video views (100% goal)
Spring PPC Test
3/17 – 4/17
13,437 clicks (+24% vs. goal)
Buckhead
5/17 – 12/17
In progress
Summer Co-op
5/17 – 9/17
In progress
Meeting Planner
4/17 – 12/17
287 leads 669,656 impressions 7,781 clicks 5,329 site visits
287 Leads Acquired April - May
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS
NEW BUSINESS
ADJOURN