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Marketing Plan
15 Steps to Selling Your Home ... The Pro-Active Approach
1. List the property on the First Multiple Listing Service, FMLS, servicing over 38,000 Metro Atlanta agents and Georgia Multiple Listing Service, GeorgiaMLS, servicing over 44,000 Georgia agents
2. Pricing – we will assist you with pricing your home based on a competitive market analysis. This will allow you to set the best price for your home so that it will be open to the market and sell within your time frame
3. Use the latest drone technology, professional photography and videography to showcase your home at its best
4. Introduce your home to agents in our office, as well as REALTORS® with qualified buyers in the area
5. Suggest changes you may want to make to create a more appealing property
6. Contact over the next seven days: my buyer leads, center of influence and past clients for their referrals and prospective buyers
7. Provide regular updates on comparable homes that may affect you and the value of your home
8. Prospect three hours and speak to a minimum of 25 people per day looking for potential buyers for your home
9. Launch your listing on the top-visited websites to provide your home with maximum exposure. These websites include sothebysrealty.com and atlantafinehomes.com, which feed your listing to numerous partner sites such as Zillow.com, REALTOR.com. NYT.com, WSJ.com and more
10. Provide you with bi-weekly updates regarding the internet traffic of your listing
11. Create a dynamic marketing campaign, which includes professionally designed postcards, multi-page brochures in print and digital formats, e-blasts and social media campaigns
12. Added additional exposure through a professionally painted and installed wooden sign outside the property
13. Inform you of responses and inquiries relating to your home
14. Represent you on all offer presentations – providing you with the assurance that I am negotiating the best possible price and terms
15. Handle all the follow-up upon an accepted contract, including mortgage, title and other closing procedures