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Marketing Plan

Marketing Plan

Can we list for only 30/90 Days?

Listing for at least six months ensures that your property receives the best exposure we can provide.

Will we save the commission by selling it ourselves?

A study over the last three years by the National Association of REALTORS® found the average seller would end up selling their property for 14 percent less than one with professional representation.

Can we list our property higher and come down later if it doesn’t sell?

At first, it makes sense to list high and leave room for negotiating; however, this creates problems in getting the home sold. Most buyers won’t even bother looking at the properties that are priced too high. When we price the property right, you have the chance for multiple offers versus not having any offers or opportunities to negotiate.

Market Momentum and Pricing Strategy

In an UP MARKET the prices are rising: set list prices slightly ahead of the increasing value trend.

In a DOWN MARKET, the prices are falling: set list price ahead of the decreasing value trend. Otherwise, you are always behind the down market.

Is it better to use a friend in the business?

In today’s market, almost everyone knows one or two people in real estate. The question you need to ask yourself is, are you selling the house to do a favor to your friend or truly looking for an aggressive agent who will net you top dollar for your home? Please take a minute to review our plan of action to sell your home, and you will immediately see what separates us from all competition.

What do you do to sell a home?

There are two types of agents in real estate today: passive and active. I am an active agent, meaning when you sign the contract, I immediately get to work marketing your property and creating maximum exposure for your home. I have found that a motivated homeowner wants an agent who will work actively and aggressively to sell their home. Please refer back to my “Marketing Plan” for the step-by-step plan that I use to sell your home.

Will you cut your commission?

No … can I tell you why that makes me nervous if another agent has agreed to this? If an agent isn’t strong enough to stand up to you during their negotiations regarding their own worth and value, how strong can they possibly be defending you and the value and price of your home during future negotiations? Do you want someone who is going to use your equity as a negotiating tool in the same way that they do their own commission?

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