Sam Bayne | Listing Presentation

Listing Presentation

SAM BAYNE | BAYNE BATTLESON GROUP

Bayne Battleson Group

Thank you for the opportunity to present my qualifications and marketing plan to successfully sell your property.

1. Why hire Sam Bayne?

2. Atlanta Fine Homes Sotheby’s International Realty and Bayne Battleson Group

3. Marketing plan to sell your home

4. FAQ - seller questions and concerns

5. Client testimonials

I look forward to speaking with you, getting your home sold and helping you with all of your real estate needs.

REALTOR®

Why chose Sam Bayne?

Sam Bayne embodies the new breed of a modern real estate professional who provides substantive knowledge about all aspects of real estate. He offers thorough, elegant and discreet services to sellers, developers and buyers of Atlanta luxury properties. Sam has over 22 years of experience and has sold over $1.2 billion since 2001.

Sam’s broad knowledge of the luxury Atlanta market, consumer and design trends and negotiation skills provides his clients with unparalleled service.

Philosophy

Regardless of what industry you are in, success revolves around three characteristics: a strong focus on clients’ needs, skills of an individual and knowledge of the market. Sam believes that through honest, ongoing communication with his clients, daily attention to market details and competitively marketing a property, he can accomplish your goal of selling your home with the best possible outcome.

Administration

In addition to selling your home, providing “first-rate” service to Bayne Battleson Group’s clients is Sam’s top priority. With the incredible amount of disclosures and paperwork, a full-time, dedicated agent is key for ease of communication and quick responses to all of your property’s inquires. Caroline Ashworth, Sam’s full-time assistant, is instrumental as the group’s client liaison. Her assistance allows Sam to dedicate his time and focus on his biggest strengths: prospecting for buyers, networking with other top-producing agents in the market, negotiating contracts, following up on leads and aggressively marketing your home.

Commitment

Sam Bayne prides himself on his professionalism, expertise and most importantly, his commitment to representing each of his clients’ interests. Sam is passionate in his interaction with his clients, associates and peers and delivers exceptional service to each client.

$1.2 Billion in Total Sales since 2001

No. 1 Large Team, Volume, Company-Wide, 2022

No. 7 Team, Volume Sold, Atlanta REALTORS® Association

Bayne Battleson Group

Ashley Battleson REALTOR ®

Ashley Battleson is a natural facilitator with a strong personal and professional network and extensive knowledge of the Atlanta real estate market. Known for her sharp negotiating skills and impressive marketing, Ashley has gained an outstanding reputation for customer service and lifelong relationships with her clients. She has a passion for architecture, a gift for assessing clients’ needs and a penchant for thinking outside the box. Ashley is an Atlanta native and a graduate of Vanderbilt University. Ashley’s exceptional achievements include being recognized as an Atlanta REALTORS® Top Producer for the past 11 years.

Caroline, a licensed real estate agent, oversees each file to ensure a smooth process. She reviews contracts, disclosures and is always available for questions regarding your property’s transaction. Caroline, an Atlanta native and graduate of The Lovett School and the University of Alabama, specializes in social media marketing campaigns and day-to-day activities on Bayne Battleson Group’s wide array of social media accounts. She also oversees Bayne Battleson Group’s marketing and provides high-quality, strategic marketing pieces for each listing.

John D’Amico DIRECTOR OF OPERATIONS

Caroline Ashworth

REALTOR ® & CLIENT LIAISON

Bayne Battleson Group

Closing Attorney | Campbell & Brannon

Campbell and Brannon ensure that every aspect of the title work for your property is “clean” and free of any encumbrances. They are instrumental in making smooth transactions and repairing any issues prior to closing.

Guaranteed Rate | Joe Shanley

Senior Loan Officer Joe Shalney (NMLS 206688) at Guaranteed Rate is fundamental in the mortgage process. With the experience of processing thousands of files in his career, Joe brings the knowledge and expertise to ensure that the mortgage process runs smoothly. From pre-qualifying potential buyers to securing funding, Joe is there every step of the way.

Home Inspector | Home-Probe

Homeprobe’s job is to assist our buyers and sellers in identifying potential problems with each property. With their help, our clients can feel at ease knowing that they are getting up-front information about their home.

Videographer | DroneHub Media | Blake Roubos

Blake and his company, DroneHub Media, have raised the standard of video production. Beyond capturing highres footage, he edits the videos, creates logos, adds watermarks and drafts media campaigns – all with the highest level of attention to detail. DroneHub Media will represent your home with the utmost professionalism, from the background music to every frame of your full 4K promotional video.

Marketing Plan

15 Steps to Selling Your Home ... The Pro-Active Approach

1. List the property on the First Multiple Listing Service, FMLS, servicing over 38,000 Metro Atlanta agents and Georgia Multiple Listing Service, GeorgiaMLS, servicing over 44,000 Georgia agents

2. Pricing – we will assist you with pricing your home based on a competitive market analysis. This will allow you to set the best price for your home so that it will be open to the market and sell within your time frame

3. Use the latest drone technology, professional photography and videography to showcase your home at its best

4. Introduce your home to agents in our office, as well as REALTORS® with qualified buyers in the area

5. Suggest changes you may want to make to create a more appealing property

6. Contact over the next seven days: my buyer leads, center of influence and past clients for their referrals and prospective buyers

7. Provide regular updates on comparable homes that may affect you and the value of your home

8. Prospect three hours and speak to a minimum of 25 people per day looking for potential buyers for your home

9. Launch your listing on the top-visited websites to provide your home with maximum exposure. These websites include sothebysrealty.com and atlantafinehomes.com, which feed your listing to numerous partner sites such as Zillow.com, REALTOR.com. NYT.com, WSJ.com and more

10. Provide you with bi-weekly updates regarding the internet traffic of your listing

11. Create a dynamic marketing campaign, which includes professionally designed postcards, multi-page brochures in print and digital formats, e-blasts and social media campaigns

12. Added additional exposure through a professionally painted and installed wooden sign outside the property

13. Inform you of responses and inquiries relating to your home

14. Represent you on all offer presentations – providing you with the assurance that I am negotiating the best possible price and terms

15. Handle all the follow-up upon an accepted contract, including mortgage, title and other closing procedures

Questions

Can we list for only 30/90 Days?

Listing for at least six months ensures that your property receives the best exposure we can provide.

Will we save the commission by selling it ourselves?

A study over the last three years by the National Association of REALTORS® found the average seller would end up selling their property for 14 percent less than one with professional representation.

Can we list our property higher and come down later if it doesn’t sell?

At first, it makes sense to list high and leave room for negotiating; however, this creates problems in getting the home sold. Most buyers won’t even bother looking at the properties that are priced too high. When we price the property right, you have the chance for multiple offers versus not having any offers or opportunities to negotiate.

Market Momentum and Pricing Strategy

In an UP MARKET the prices are rising: set list prices slightly ahead of the increasing value trend.

In a DOWN MARKET, the prices are falling: set list price ahead of the decreasing value trend. Otherwise, you are always behind the down market.

Is it better to use a friend in the business?

In today’s market, almost everyone knows one or two people in real estate. The question you need to ask yourself is, are you selling the house to do a favor to your friend or truly looking for an aggressive agent who will net you top dollar for your home? Please take a minute to review our plan of action to sell your home, and you will immediately see what separates us from all competition.

What do you do to sell a home?

There are two types of agents in real estate today: passive and active. I am an active agent, meaning when you sign the contract, I immediately get to work marketing your property and creating maximum exposure for your home. I have found that a motivated homeowner wants an agent who will work actively and aggressively to sell their home. Please refer back to my “Marketing Plan” for the step-by-step plan that I use to sell your home.

Will you cut your commission?

No … can I tell you why that makes me nervous if another agent has agreed to this? If an agent isn’t strong enough to stand up to you during their negotiations regarding their own worth and value, how strong can they possibly be defending you and the value and price of your home during future negotiations? Do you want someone who is going to use your equity as a negotiating tool in the same way that they do their own commission?

Testimonials

“If you want the most knowledgeable, attentive and hard-working real estate agent in Atlanta, then you must choose Sam! I can’t imagine using anyone else. His marketing team was incredible, and he spared no expense getting our home seen in the best way. We listed our home at a time we thought was risky, but Sam has so many contacts that we never felt he was short on prospective clients. We felt he made our home a priority even though he had other listings. He knows how to coordinate his showings to give all of his clients the attention they need. He vetted the buyers and showed our home in the best possible light. His personal touch and expertise during negotiation were stellar. I was an agent in NYC, and I know the difference between someone who walks the walk and someone who talks the talk. He is a straight shooter, and his advice was spot on. He has an excellent reputation among his peers and a very impressive record of selling the most expensive homes in Buckhead. He brings terrific energy and is always accessible. He will always get right back to you if he misses your call. I would highly suggest you call Sam Bayne when you are ready to buy or sell a home in Atlanta. Thank you, Sam!”

Jane Codner, Habersham Road, Atlanta

“Sam has successfully helped me with multiple real estate transactions over the past several years. He has done a great job listing and selling, as well as finding and acting as a buyer’s agent for multiple homes for me in the Buckhead area of Atlanta. Sam also sold my lake house at Lake Burton. Sam does a great job marketing properties, has a large network, is well-known and gives solid advice around pricing and contract issues throughout the process. He and his team are always available, easy to work with and focused on helping. I recommend Sam and will continue to use him.”

Mike Hall, Moccasin Creek Road, Lake Burton

“I am a developer in Atlanta and have worked with many top agents. It’s no wonder why Sam Bayne continues to be one of the top agents in Atlanta. Sam Bayne sold a house for me, and we were able to get close to our asking price because Sam priced the house correctly. He knows the market and is respected by other agents. He is a total pro, has incredible marketing knowledge and just gets it done. He understands that real estate is a service business. He is professional, courteous, honest and reliable. Sam is a rock star when it comes to agents. If you’re selling your home, hire a real pro.”

“Sam recently helped us both sell our home in Buckhead and purchase a new home in Sandy Springs. The sell-side went very smoothly, and we were most impressed by his advice on home preparations and the digital marketing materials he prepared to create strong demand for the property. We had good initial interest upon listing and were fortunate to close in three days at the full asking price. On the buy-side, Sam was great at knowing the local market and background on many of the properties we were interested in. We did a lot of our own legwork on finding properties that matched our interests, and Sam was great at helping us filter our list quickly based on his understanding of many of the properties on our list (examples: “this one is close to a major power line,” “that one requires significant inside remodel work”), which streamlined things for us significantly. Overall, we’d highly recommend Sam to others looking for higher-end properties in the Atlanta area.”

“Sam was a pleasure to work with on the sale of our home. He knew the market and was forthright about how to price the home. I would highly recommend him to others.”

Wayne Healy, Paces Valley Road, Atlanta

Robin and Chris Hackney, Northside Drive, Atlanta

Nicole and Miles Cook, Blackland Road, Atlanta

“Sam came highly recommended from one of the top builders in Atlanta, and he did not disappoint. From the moment I gave Sam the listing, he initiated an aggressive marketing plan, igniting heavy foot traffic. In the three weeks my house was on the market, Sam attracted more than 30 showings. After three quick weeks, he got the offer I was looking for. I look forward to working with Sam on future projects!”

Marcus Griffin, Longleaf Drive, Atlanta

“Sam is a great negotiator and in tune with the market. Sam has represented me on the buy and sell-side and has done a wonderful job at both. We’ve completed three transactions together so far and have a current listing that is getting great exposure and legitimate traffic/buyers.”

Heather and Stephen Davis, Garraux Road, Atlanta

“Sam is a real pro. He knows the Atlanta market very well and is great at setting and negotiating the best price. We’ve worked with Sam and his team multiple times on both the buy and sell-side. I would work with him again and highly recommend the Bayne Battleson Group!”

Mike and Kim Becker, Nancy Creek Road, Atlanta