Lynda Brooks - The Distinction

Page 1


The Distinction

Compliments of Lynda Brooks

EVERY HOME IS UNIQUE. EVERY CLIENT IS ONE OF A KIND.

“Lynda provided guidance and advice throughout the entire process of selling a family home. She went above and beyond in assisting us through a challenging estate closure and was supportive during the entire process, from bringing us a buyer to closing.”

- Gloria H.

“Lynda stood out from the many agents I interviewed with her extensive knowledge, professionalism and willingness to listen. Her knowledge of Atlanta, and more specifically my neighborhood, set her apart from the competition. She worked hard and was flexible with her schedule to accommodate mine. Lynda got my property in front of buyers and other agents, which generated a lot of immediate traffic and ultimately a quick offer. It was a pleasure working with Lynda, and I highly recommend her, especially if you want to get your property sold quickly.”

- Tish L.

“Lynda was AMAZING in helping me find my home and, even a year later, has maintained contact and is constantly answering this first-time home buyer’s questions. You won’t regret working with her!”

- Gaby G.

Lynda Brooks

Well-spoken and gracious, with a rich family history in Atlanta, a passion for architecture and design and a gift for serving others, Lynda Brooks is in a class by herself in the Atlanta market. Her family’s legacy of quality craftsmanship in the construction of historic residences that still stand in the area, combined with her innate hospitality, makes real estate a natural career choice.

Lynda has always felt at home in an environment where she can help others. She provides an infectious enthusiasm for a role that is at times a combination of guidance counselor, teacher and primary moral supporter throughout the process. Her relationship with clients extends well beyond the buying and selling process. The people she partners with and the clients she serves become friends by the time the transaction is completed, and she has greatly valued those referrals over the years. Her natural empathy and work ethic results in personalized attention to each client and a concierge level of presence. Committed to taking on only as many clients as she can effectively serve, Lynda is personally involved every step of the way, and the results speak for themselves.

Born and raised in Buckhead/Sandy Springs, Lynda currently resides in Buckhead and is glad to be an Atlanta native. She has watched the city grow into a burgeoning metropolis with a small-town feel and is proud of what it offers in terms of culture and community.

Our Distinction

We curate an experience tailored to you — elevating every detail and anticipating every need. As stewards of a brand renowned for its heritage and global influence, we connect our clients with discerning buyers who share their vision. Our unparalleled reach, strategic media partnerships and cutting-edge technology ensure that the homes we represent receive exposure at the highest level. Every home is unique and deserves nothing less than extraordinary representation.

Our Brand, Your Advantage

The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent Sotheby's auction house. Our unmatched reputation gives the homes we represent the best-in-class exposure they deserve, while giving buyers confidence that they are working with trusted experts — not matter where they are in the world.

GLOBALLY CONNECTED

Sotheby’s International Realty is the only truly global real estate brand with 26,100 advisors working in more than 1,110 local offices across 84 countries and territories. Through personal connections and a worldwide network, we offer our clients unrivaled access to the most qualified clientele globally — ensuring their home is seen by those who value it most.

A Unique Collaboration

For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over one million clients to create unique opportunities and introduce your home to the most qualified buyers all around the world.

EXCLUSIVE PARTNERSHIPS.

UNRIVALED EXPOSURE.

The homes we represent are showcased to the world. Once your home is on sothebysrealty.com, it is seamlessly distributed across a curated selection of leading websites worldwide, ensuring maximum visibility among the most qualified buyers.

We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty

Through cutting-edge innovation, strategic positioning and powerful media partnerships, we connect with discerning audiences worldwide, elevating your home’s presence in a way that is simply unmatched.

Your Home’s Marketing Journey

Your home is one-of-a-kind, and its marketing should reflect that. We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.

DIRECT PRINT AND EMAIL MARKETING

We will create a customized direct mail campaign featuring a smart QR code that seamlessly links to your property details page, strategically targeting key areas within your local neighborhood and surrounding areas. Additionally, a professionally designed introducing eBlast will be shared with our proprietary network of Metro Atlanta agents, amplifying exposure among top industry professionals.

SOCIAL MEDIA MARKETING

Your home will be showcased through professionally designed social media graphics posted on your advisor's platforms to engage their client base. Our marketing team will further expand its reach with a strategic, paid Meta ad campaign, ensuring your property is seen by potential buyers on Facebook and Instagram.

PRINT & DIGITAL PROPERTY BROCHURES

We create a compelling marketing brochure featuring stunning professional photography, a captivating narrative designed to showcase your home’s most distinctive features and a smart QR code. This elegant, tangible piece serves as an essential tool in attracting and engaging buyers.

Our Connections Become Your Connections

SOCIAL MEDIA

The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than 1 million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for those who appreciate fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.

DYNAMIC VIDEO

Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.

Scan the QR code to follow us on our social media platforms.

Cooperative Advertising

TARGETED ADVERTISING

With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.

LOCAL ADVERTISING

Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Rough Draft digital newsletter and more.

33M+

ANNUAL VISITORS

15 AVAILABLE TRANSLATIONS

SOURCES: GOOGLE ANALYTICS, BRIGHTCOVE AND LISTTRAC.

49% VISITORS FROM OUTSIDE THE U.S.

41% ORGANIC SEARCH TRAFFIC

Unrivaled Web Exposure

ATLANTAFINEHOMES.COM

We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content, such as high-resolution photos, ultra-high-definition videos and virtual reality tours.

With its rich, dynamic content, atlantafinehomes.com consistently ranks at the top of Google search results, maximizing exposure and ensuring your home reaches the right audience. Your home can be accessed seamlessly on any device around the globe, and mobile users can connect direction with an advisor from your property details page.

Scan the QR code to visit atlantafinehomes.com.

Powerful Property Insight

PROPERTY SYNDICATION

The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry.

As soon as your home is showcased on atlantafinehomes.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.

PROPERTY REPORTS

Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive online consumers back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This transparent approach keeps you informed of our marketing efforts and the online.

The Ones with Proven Performance

NO. 1 BROKERAGE IN METRO ATLANTA

• METRO ATLANTA: CHEROKEE, COBB, DeKALB, FORSYTH, FULTON AND GWINNETT COUNTIES

• BUCKHEAD AND INTOWN HOME SALES

• BROOKHAVEN AND SANDY SPRINGS HOME SALES

LEADING THE MARKET

TrendGraphix, January 1, 2024 — December 31, 2024. Data deemed reliable but not guaranteed.

• NORTH FULTON AND SOUTH FORSYTH HOME SALES

• METRO ATLANTA LUXURY HOME SALES, $1M+

• METRO ATLANTA LUXURY HOME SALES, $3M+

• METRO ATLANTA NEW CONSTRUCTION

Atlanta Fine Homes Sotheby's International Realty stands among the nation's top-performing real estate brokerages. Having closed $4.3 billion in sales last year, we proudly hold the No. 1 ranking brokerage in Metro Atlanta for total sales volume — an achievement that reflects our commitment to excellence and extraordinary client service.

$7,025,246

TrendGraphix, Top Five Firms, February 2025. Agent Productivity. February 1, 2024 - January 31, 2025; All FMLS Counties; All Price Points.

REPRESENTING ALL PRICE POINTS

Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point.

In addition to record-setting sales, 45% of our transactions in the past 12 months were under $650,000.

TrendGraphix, January 1, 2024 — December 31, 2024. Data deemed reliable but not guaranteed.

12% UNDER $350K

33%

$350K - $650K

55% OVER $650K

2024 PRESS SHARE OF VOICE

Sotheby’s International Realty®

Douglas Elliman

Coldwell Banker

Compass

The Agency

Engel & Völkers

Christie’s International Real Estate

Knight Frank Berkshire Hathaway HomeServices

Keller Williams Realty

Our Reputation is Your Advantage

PUBLIC RELATIONS

As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading national and international media outlets to enhance brand awareness, uphold our reputation and generate exceptional exposure for your home.

No. 1

Most profiled luxury real estate brand in the news

Source: Meltwater, January 1, 2024 - December 31, 2024.

Agile with Digital Tools

VIRTUAL STAGING

Virtual staging transforms a single photo into a uniquely styled scene, enhancing the appeal of unfurnished homes or those needing a refreshed look. These virtually staged images can be showcased across sothebysrealty.com, Apple TV, and SIR Mobile and distributed to the brand’s syndication channel partners for maximum exposure. By reimagining any space to captivate potential buyers, virtual staging generates more interest and helps homes sell 5-10% higher and 73% faster on average than unstaged properties.

Source: The National Association of REALTORS®

Your Community is Our Community

GIVING BACK TO METRO ATLANTA

Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support over 30 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.

Senior Management
Team
pictured from left to right: Lisa Johnson, Blaine Palmer, Ashley Morris, Bill Rawlings, Jennifer Pino, David Boehmig, Nancy See, Scott Payne, Sherri Conrad, Andy Payne and Beth Stedman.

A Unique Heritage of Selling

Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of David Boehmig and Jenny Pruitt. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, our company builds upon the 281-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here and around the world.

THE ONES WITH LOCAL EXPERTISE

They say there’s strength in numbers. With more than $4.3 billion in sales last year, over 580 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and advisors.

m. 404.698.9158 o. 404.237.5000 lyndabrooks@atlantafinehomes.com lyndabrooks.atlantafinehomes.com 3290 Northside Parkway NW, Suite 200 Atlanta, Georgia 30327

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.