LISTING PRESENTATION
Meet Sonny Jones
SONNY JONES
Sonny Jones, raises the bar for the buying and selling experience with his breadth of market knowledge, commitment to delivering incomparable service, calm and hands-on approach and a passionate eye for design and architecture. Harnessing the expertise he obtained from a prior successful career in product development, marketing and e-commerce for Fortune 500 companies, he underscores his grasp of promotion and sales with 20+ years of personal experience in buying, designing, remodeling and selling his own properties and also helping some clients.
Born and raised in Columbus, Georgia, Sonny always had a passion for real estate. He enjoys the way history combines with design and architecture, particularly in Metro Atlanta. Thoroughly familiar with the nuances of Atlanta’s Intown market, Sonny’s history of involvement with neighborhood affairs distinguishes him as exceptionally qualified to provide clients with the most informed recommendations regarding everything from zoning and layout to historic and building requirements. As a resident of Morningside, he formerly served on the Morningside-Lenox Park Neighborhood Association Board, the Morningside-Lenox Park Zoning Committee and the Morningside-Lenox Park Master Planning Committee.
Known for providing a high level of service and gifted at building relationships, Sonny enjoys a high percentage of referrals and repeat business. Many of his clients become long-lasting friends. Clients appreciate his unruffled style and friendly personality, his dedication and attention to detail and his creative approach to negotiating complex situations. Having lived in Atlanta since 1995, he possesses a strong network of personally vetted lenders, vendors and contractors, making him a preferred resource for buyers and sellers.
Sonny loves the Morningside area for its parks, central location relative to Buckhead, Midtown and other areas of Atlanta and its walkability. In addition to his Morningside home, where he resides with his mini-Schnauzer, Bruiser, he also has a house in Blue Ridge, Georgia. When he’s not working with clients, he enjoys taking his boat out on Lake Blue Ridge, visiting Cape Cod, collecting art and indulging his passion for interior design.
EDUCATION
• THE BROOKSTONE SCHOOL, COLUMBUS, GEORGIA
• COLUMBUS STATE UNIVERSITY, BA HISTORY
• UNIVERSITY OF NORTH CAROLINA - KENAN FLAGLER W.C. BRADLEY LEADERSHIP INSTITUTE
AFFILIATIONS
• PAST MEMBER, ATLANTA INTERACTIVE MARKETING ASSOCIATION
• PAST MEMBER, DIVERSITY & INCLUSIVENESS COUNCIL W.C. BRADLEY COMPANY
• PAST PRESIDENT, 908 JUNIPER STREET HOMEOWNERS ASSOCIATION
• FEDERAL CLUB MEMBER, HUMAN RIGHTS CAMPAIGN
• PAST MEMBER, MORNINGSIDE LENOX PARK NEIGHBORHOOD PLANNING COMMITTEE
PERSONAL LIFE
• ATLANTA RESIDENT FOR 20+ YEARS
• GEORGIA RESIDENT FOR 53 YEARS
• RESIDENT OF MORNINGSIDE, LENOX PARK & ATLANTA
• MEMBER, NATIONAL BOARD OF REALTORS ®
• MEMBER, GEORGIA BOARD OF REALTORS ®
• MEMBER, ATLANTA BOARD OF REALTORS ®
• LIFETIME MEMBER, TOP PRODUCERS, ATLANTA REALTORS ® ASSOCIATION
• MEMBER, DIRECT MARKETING ASSOCIATION
Testimonials
“Sonny Jones lives and breathes Atlanta real estate. In a short period of time, he helped us purchase an Ansley Park home and helped sell our midtown condominium. He is very low-key, highly responsive, knowledgeable about the current market and a great decorator to boot. Highly recommend.”
— Lynne Grubbs
“Sonny has been the perfect real estate agent for me. When I first met him, I had talked to several other real estate agents who wouldn’t answer my questions without requiring me to sign a buyer’s representation agreement first – I didn’t object to protecting an agent who represented me; I just wasn’t sure I was ready to take the plunge as a buyer.
Then I met Sonny, who not only answered my questions but also drove me around for several days and weekends, showing me different neighborhoods and obliging my interest to look at every single thing on the market. Sonny listened to me without judging and helped me by providing valuable information to me to come to my own conclusions about what was best for me. He made me feel like I was his best client all the time, and he continues to be an excellent advocate for me. Sonny has a bank of knowledge and a love of the product he sells in his heart. I am so glad to have met Sonny and to now have the opportunity to be his friend and neighbor!”
— Stephanie Freise Aron
“Sonny did a super job helping us find the perfect home and navigate the process through to closing. He is very knowledgeable about the Intown market and really listened to understand what we were looking for in a home. He also has a good eye for construction and experience with home repairs and renovations, which is a real asset that he brings to the table. Sonny has a positive attitude and is hard-working and responsive. I highly recommend him as an agent."
— LeeAnn Jones
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Featured Past Sales
84 Wakefield Drive NE*
6 BEDROOMS | 6 FULL BATHROOMS | 1 HALF BATHROOM OFFERED FOR $3,295,000
661 Auburn NE, No. 13
4 BEDROOMS | 4 FULL BATHROOMS | 1 HALF BATHROOM OFFERED FOR $1,775,000
4772 E. Conway Drive NW**
5 BEDROOMS | 5 FULL BATHROOMS | 1 HALF BATHROOM OFFERED FOR $1,895,000
1065 Peachtree Street NE, No. 3502**
3 BEDROOMS | 3 FULL BATHROOMS OFFERED FOR $1,499,900
Professional Photography
90-Day Marketing Plan
LISTING YOUR PROPERTY
• Property listed with the First Multiple Listing Service (FMLS) servicing over 33,000 agents across Metro Atlanta
• Professional photography
• Standard yard sign
• Professionally designed and printed brochures
• Marketing verbiage to be utilized under all photography images
ADVERTISING LOCALLY
• Introducing postcard distributed to a radius around the home and sphere of influence
• Presented on the award-winning AtlantaFineHomes.com with the listing price available in more than 50 currencies and total site translation into 17 languages for global clientele
• Professionally-written blog post published on the Atlanta Fine Homes Sotheby’s International Realty blog
• Broker open luncheons promoted via eblast and open houses promoted via signs and multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, Zillow.com and Realtor.com
ADVERTISING GLOBALLY
• Market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year, including SothebysRealty. com, Juwai.com, Nikkei.com, WSJ.com, Homes.com, Realtor.com, Zillow.com and more
SHOWINGS AND FEEDBACK
• Showings by appointment
• Special feature cards posted throughout the property to point out unique items that a buyer might miss
• Networking with agent population
• Daily updates of pertinent market changes as they occur
This is a 90-day plan. After this, we will revisit and re-target accordingly based on market feedback.
Pre-Listing Preparations
As a well-respected real estate expert passionate about delivering exceptional service to his clients, Sony Jones knows that selling a home can be daunting. To alleviate some of the stress that comes with it, Sonny has built an extensive network of reliable vendors who can help prepare a property for sale. His network includes professionals in various fields such as staging, landscaping, contracting, home maintenance experts and more. By working with Sonny, homeowners can rest assured that their property will be ready for the market and presented in the best possible light.
Our Distinction
We deliver a singular experience to every client by going above and beyond their individual needs. We connect our clients with consumers who share our elevated vision by leveraging our brand's heritage and sterling reputation.
We utilize our advantage as a global luxury real estate network to provide unparalleled reach and partner with leading media to obtain the best possible exposure. We showcase the homes we represent with the highest quality production and the latest technology for even greater impact.
Our Brand, Your Advantage
The Sotheby's International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust no matter where they are in the world.
Globally Connected
Sotheby’s International Realty is the only truly global real estate brand with 26,500 advisors working in more than 1,115 local offices across 84 countries and territories. Our sellers reach a highly qualified global clientele through our personal relationships and unparalleled network.
A Unique Collaboration
For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over 700,000 clients to create unique opportunities and introduce your home to the most qualified buyers around the world.
Exclusive Partnerships, Superior Exposure
The exposure and worldwide reach of the homes we represent set us apart. As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty.
Targeted Advertising
With an emphasis on exclusivity, the Sotheby's International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
Local Advertising
Scan the codes below to explore a variety of custom listing brochure examples from past listings.
TELFAIR CIRCLE NE 2064
Social Media
The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than a million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.
Scan the codes below to explore Sonny's Instagram, Facebook and LinkedIn.
Sonny Jones Real Estate
Sonny Jones
Dynamic Video
Video plays an important role in our marketing strategy, the Sotheby's International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.
Listing Videography
Marketing a listing with beautiful videography offers total immersion into the heart of the property and is vital for listing exposure.
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atlantafinehomes.com
We offer unparalleled exposure and worldwide reach. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-highdefinition videos and virtual reality tours. The rich and relevant content available on atlantafinehomes. com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
sothebysrealty.com
The Sotheby's International Realty website, now enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
Property Syndication
The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.
$4,500,000
Property Report
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This lets us inform you of our marketing efforts to sell your home.
Leading the Market
Atlanta Fine Homes Sotheby’s International Realty is one of the highestperforming real estate companies in the nation and, having closed $3.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume.
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TrendGraphix, Top Five Firms, January 2024. Agent Productivity. January 1, 2023 - December 31, 2023; All FMLS Counties; All Price Points.
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 49% of our transactions in the past 12 months were under $650,000.
TrendGraphix, January 1, 2023 — December 31, 2023. Data deemed reliable but not guaranteed.
No. 1 Brokerage in Metro Atlanta
• METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
• BUCKHEAD AND INTOWN HOME SALES
• BROOKHAVEN AND SANDY SPRINGS HOME SALES
TrendGraphix, January 1, 2023 — December 31, 2023. Data deemed reliable but not guaranteed.
• NORTH FULTON AND SOUTH FORSYTH HOME SALES
• METRO ATLANTA LUXURY HOME SALES, $1M+
• METRO ATLANTA LUXURY HOME SALES, $3M+
• METRO ATLANTA NEW CONSTRUCTION
FIRST HALF OF 2023
PRESS SHARE OF VOICE
Sotheby’s International Realty®
Coldwell Banker
Berkshire Hathaway HomeServices
Compass Douglas Elliman
Engel & Völkers
Keller Williams Realty
Knight Frank
Christie’s International Real Estate
Leading RE
Public Relations
As the most profiled luxury real estate brand in the news, Sotheby's International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand while managing its reputation and to generate exposure for your homes.
RESIDE® Magazine
RESIDE is the Sotheby's International Realty magazine devoted to the finest in inspirational homes and lifestyles worldwide. Our magazine features captivating, in-depth stories and photography centered around Sotheby's auction house, interior design trends, architecture, locations, lifestyles and more. All content is artfully curated by Sotheby's International Realty to impress and engage readers.
SIR Mobile
Our mobile app — now in 14 languages/dialects — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
Virtual Staging
Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV, SIR Mobile, and will also be sent to the brand’s syndication channel partners. Any property can be transformed using virtual staging technology.
Live Generously
Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support nearly 40 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
