THE DISTINCTION
Will Letton takes great pride in skillfully and confidently representing both buyers and sellers in the successful execution of real estate transactions involving unique luxury properties in the Atlanta market. Consistently upholding the highest ethical and professional standards of the real estate industry, Will painstakingly maintains total discretion, privacy and confidentiality to maximize his clients’ best interests. Will combines collaboration with his network of market-leading colleagues and several years of proven “best practices” with his team’s cuttingedge technology and industry-leading online marketing strategies in order to provide outstanding exposure of his clients’ exceptional properties and representation of distinguished buyers and sellers. MISSION STATEMENT: THE DEDICATION AND COMMITMENT TO THE BEST INTEREST OF THE CLIENT IS ALWAYS AT THE FOREFRONT OF OUR PRACTICE.
WillLetton.com
Will Letton REALTOR®
c. 404.680.7866 o. 404.874.0300 willletton@atlantafinehomes.com willletton.atlantafinehomes.com atlantafinehomes.com | sothebysrealty.com
Accolades The Atlantan magazine:
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Top luxury real estate professional 2021, 2022 Modern Man 2021 Atlanta Fine Homes Sotheby’s International Realty
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Top Performer 2020, 2021 Atlanta REALTORS® Association Top Producer 2020, 2021
WILL LETTON ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY, 404.680.7866 WILLLETTON.COM, WILLLETTON@ATLANTAFINEHOMES.COM, IG: @WILLLETTON As a top performer at Atlanta Fine Homes Sotheby’s International Realty, Will Letton possesses a vast insight into Atlanta market trends. More importantly, however, Will believes in a hands-on, tailored approach with every property he handles, which aligns perfectly with the company’s people-first mentality. “Every property is different so every property requires a unique marketing plan,” Will shares. “In collaboration with each seller I represent, we develop a comprehensive marketing plan in order to sell the property for the highest price possible.” The rising star specializes in some of Atlanta’s premier neighborhoods including Buckhead, Brookhaven, Sandy Springs, Midtown, Druid Hills, Morningside, Virginia Highland and Ansley Park. “When representing a buyer, much like a seller, I try to make the experience as enjoyable as possible,” he says. “My clients’ trust in me is my greatest pleasure and honor. I take great pride in my reputation as being a trusted advisor in the search for a perfect home and am committed to scouring every corner of the market, utilizing every possible resource, and leveraging every relationship until we find the best, and right, home for my clients. The Atlanta real estate market is incredibly competitive. It is imperative to have the proper representation from the beginning.” Having earned the reputation of being a fierce negotiator, no matter how high his clients set the bar, Will always aims to exceed expectations.
FEATURED PROPERTIES
PRESENTS
C H AS E MI ZEL L AT LA N TA F I N E H O M E S S OT H E BY ’ S I N T E R N AT I O N A L R E A LT Y
G L EN N DA B A KER L EB L A N C
TRAVI S RE E D & MI CH AE L KRI E TH E
G LE N N DA B A K E R & ASS O C I AT E S I N C . R E A L E STAT E
TR AVIS R E E D & ASSOC IATE S
PHOTOGRAPHY BY RASHUN HAYES | FOCUS MINDED PHOTOGRAPHY
WI L L L E TTON ATLANTA FINE HOME S SOTHE BY’ S INTE R NATIONAL R E ALTY
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823 SPRINGDALE ROAD NE, ATLANTA GA 30306 SOLD FOR $2,050,000 *REPRESENTED BUYER
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1400 PIEDMONT AVENUE NE #1, ATLANTA GA 30309 SOLD FOR $1,625,000 *REPRESENTED BUYER
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3040 PEACHTREE ROAD #1612, ATLANTA GA 30305 2 BR/2 BA 1233 SQ FT
Notable Sales
823 Springdale Road Represented the buyer offered for $2,195,000
1400 Piedmont Avenue, No. 1 Represented the buyer offered for $1,649,000
715 Vista Bluff Drive Represented the buyer offered for $1,650,000
222 12th Street, No. 601 Represented the seller offered for $1,375,000
2105 Fairhaven Circle Represented the seller offered for $1,199,000
1079 Canton Street | Represented the seller offered for $999,000
Impeccable Presentation In a saturated world of content, studies have concluded that the average person is exposed to over 5,000 ads in a single day. Human attention has never been more coveted and difficult to capture. Because of this, further studies show that the window of opportunity to engage a consumer is a mere THREE SECONDS. We have reverseengineered the sales process to truly understand how to carry your property through the closing finish line.
Collectors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultrahigh-definition video and virtual reality tours to help inspire buyers and sellers more than ever.
Inspire & Innovate To aspire at the prospect of being ‘sold,’ one must first appreciate the challenges we face in a transparent and noisy marketplace. To be ‘sold’ requires getting consumers through the door, to get those showings requires inspiring at the highest level and to the broadest audience. Our content and distribution model has been designed to elevate our property listings to the forefront of any competition, giving our clients the best chance for success.
Care & Charisma We get showings through the door, and that’s half the battle. We feel the art of selling is a dying breed, and we are dedicated to our ‘no lockbox approach,’ ensuring that we are at the property for every showing to passionately and energetically articulate the special nature of your home and the surrounding community.
Marketing Collateral Showcasing your home’s exceptional features is our top priority. Our in-house design team will produce bespoke marketing materials- including custom brochures and exclusive direct mail campaigns- that will be distributed to an elite, high-profile Rolodex of clients.
“My husband and I were first-time sellers. Will seamlessly guided us through all phases of the process. We had ENDLESS questions. With Will, no question was ever too stupid. From our initial interview to pricing, staging and listing, Will was knowledgeable, thorough and attentive to every detail. He and his team identified the uniqueness and strengths of the property. The areas that needed improvement were pointed out, and a plan of action was clearly conveyed. When the results of the photoshoot were not what Will wanted, he had the photographer reshoot. And he was receptive to our ideas throughout. When we wanted to tweak the copy in the marketing materials, he implemented the changes without hesitation. Our opinions were always respected and valued. Once we hit the market, Will kept the property in “showing condition,” as we were not living there on a regular basis. Anytime a potential buyer requested a showing, Will accommodated them, no matter the time of day. He always followed up with us, providing details and feedback from all showings. During the negotiation and closing process, he provided valuable advice, helping us navigate what could have been a stressful stage. In a nutshell, Will epitomizes professionalism. He listens, he communicates promptly and clearly, he knows what he is doing and he does it expertly. We would not hesitate to use Will again. We recommend him without a single reservation.”
– Your former Luxe neighbors
3040 Peachtree Road, No. 1612 | A T L A N T A , G E O R G I A 3 0 3 0 5
ATLANTA
335 CROSSTREE LANE
30328
Under Contract
WILL LETTON, REALTOR®
Open Houses & Events A preview for the top agents will serve as a special opportunity to showcase your property to the broker community. These brokers represent buyers and sellers interested in purchasing real estate in your neighborhood, making them the perfect group to view your property.
Digital & Print Advertising Working with our in-house team, we will curate a comprehensive strategy combining the best of our print and digital advertising options to best suit your property. Our most frequently used channels include:
Valuable Resources We have the ability to craft strategic content programs that will aid in selling your home. Our network includes professional photographers, videographers, dedicated designers, talented stagers, content strategists, marketing experts, industry technologies, and an extensive network of other qualified professionals to ensure you have access to the industry’s top resources.
Marketing Plan After signing your exclusive listing agreement, here is what we will do for you: Will Letton and Atlanta Fine Homes Sotheby’s International Realty boast an incredible array of resources. Working directly with you, we will develop a comprehensive marketing plan to sell your property. We will guide the buyer through a rigorous vetting process and confirm they are qualified to purchase. Then, we negotiate on your behalf to get the best possible price for your home. Once there is an executed contract, we support the buyer through the entire process to ensure a seamless closing. The final result is a happy client, a successful sale and a lifelong relationship with Will.
Nothing Compares. As Metro Atlanta’s No. 1 Brokerage, the greatest success is the opportunity to serve you. To help you turn someday into right now. To help open doors to everything you’ve longed for. It is truly work worth doing, each and every day.
Thank you for trusting us. ATLANTAFINEHOMES.COM
atlantafinehomes.com | sothebysrealty.com Atlanta Fine Homes, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. 404.237.5000. TrendGraphix, Top 5 Firms, October 2021. January 1, 2021 – September 30, 2021, Cherokee, Cobb, DeKalb, Forsyth, Fulton and Gwinnett Counties. All Property Types; All Price Points.
BUCKHEAD | COBB | INTOWN | NORTH ATLANTA
Prepping to Perfection After the full marketing plan and budget is prepared and approved, the creative development for brochures, professional photography, direct mailers, email blasts, etc., begins. If necessary, we will discuss your property being staged.
Launching Locally We always say that the brokerage community is our No. 1 client. Connecting with them before and after the listing goes live is very important. This includes updating the listing system, sending email blasts to brokers, calling them personally, sending out mailers and more. We also reach out to our extensive list of direct buyers before going live with the listing.
Launching Nationally Our reach extends far beyond Metro Atlanta. Through Zillow, Trulia and other consumer sites (plus the top brokerages and agents nationwide) we go where the buyer is.
Launching Internationally Via our collaboration with Sotheby’s International Realty, the listing will be live in over 77 countries and territories and directly accessed by more than 23,000 agents worldwide. Plus, the details of the listing will be translated into the local language.
Press, Social Media & Events Your property will be featured on atlantafinehomes.com and appear across Atlanta Fine Homes Sotheby’s International Realty’s unmatched syndication of search engines, broker events, social media and more. Atlanta Fine Homes Sotheby's International Realty offers some of the finest and most unique real estate for sale throughout Atlanta. atlantafinehomes.com.
Sotheby’s International Realty has a growing number of more than 941K followers worldwide viewing content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog.
Ad Buying & Placement Your listing will be featured in ads we purchase monthly from Architectural Digest, The Atlantan, Interiors Atlanta, The Wall Street Journal and The New York Times among others.
Client Testimonials “Will seamlessly guided us through all phases of the selling process. We had ENDLESS questions. With Will, no question was ever too stupid. From our initial interview to pricing to staging to listing, Will was knowledgeable, thorough, and attentive to every detail. He and his team identified the uniqueness and strengths of the property. The areas that needed improvement were pointed out, and a plan of action was clearly conveyed. When the results of the photo shoot were not what Will wanted, he had the photographer reshoot. And he was receptive to OUR ideas throughout. When we wanted to tweak the copy in the marketing materials, he implemented the changes without hesitation. Our opinions were always respected and valued. Once we hit the market, Will kept the property in "showing shape," as we were not living there on a regular basis. Anytime a potential buyer requested a showing, Will accommodated them, no matter the time of day. And he always followed up with us, providing details and feedback from all showings. During the negotiation and closing process, he provided valuable advice, helping us navigate what could have been a stressful stage. In a nutshell, Will epitomizes professionalism. He listens. He communicates promptly and clearly. He knows what he is doing, and he does it expertly. We would not hesitate to use Will again. We recommend him without a single reservation.” -seller
We worked with Will to represent the sale of our luxury modern home located in Buckhead in the Spring of 2021. Impressed by his past performance measures and interpersonal skills, I entered an exclusive contract. The results speak for themselves. He was able to generate multiple bids within the desired timeframe and complete the sale at list price. Will presented a well-defined marketing plan which we followed closely; was amenable to adjusting several elements to reflect our desires, for instance prescreening potential buyers and maintaining a level of privacy. Once the plan was set, he managed the entire process from listing through closing. Will is there when you need him and not when you don’t – attentive and respectful of our time. I would recommend Will as a highly experienced and professional agent in all matters related to selling a home, including considerate guidance on such a personal life event. When you meet Will, you will see the combination of confidence, market knowledge and flexibility that makes him so effective. -seller
My wife and I don’t write many testimonials but with Will it was something we knew we had to do. He is the first person we will call if we are ever in this situation and, more importantly, the first person we would have our friends reach out to when they are looking to sell or buy their home. Will is an outstanding agent but an even better
“Will Letton listed and sold our house after several others failed. The incremental value that he brought to the transaction, relative to that of other agents, was tremendous. In every aspect of the job, Will’s performance was clearly superior to others, including:
person and someone you would want to work with in one of the more important times of your life! From the beginning, Will didn’t look at this as just a transaction but a relationship which is one of the best compliments I can provide someone as a
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Excellent market knowledge (both of homes and potential buyer profile) Optimal and objective pricing Comprehensive and creative marketing that he implemented aggressively Effective staging High degree of professionalism and integrity in presentations Strong advocacy and seller representation during negotiations Helpfulness in logistical and practical matters (important because we lived out-of-state)
Will performed all his duties with a smile, infectious optimism, and a spirit of wanting the best for our family. He seemed to be accessible 24/7, always responding to texts, emails, and calls with freakish promptness. He exceeded all our expectations and is hands down the best agent we have ever worked with (we have closed over a dozen real estate transactions). We give him the highest recommendation.” -seller
professional. Partnering with Will was the best decision we made, and we can’t thank him enough for being our agent. -buyer
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty.
Globally Connected With a network of residential brokerage companies in more than 77 countries and territories, Sotheby's
International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach a highly qualified global clientele.
atlantafinehomes.com Our website, atlantafinehomes.com, features the latest technology with a focus on showcasing beautiful listings. Recognizing the importance of appealing to the global consumer, the robust features include the ability to view all of our listings in five different languages, translate the entire website into 18 languages and view the listing price in more than 50 currencies. Immerse yourself in a Matterport 3D/Virtual Reality experience or explore the homes our brand represents around the world through our integrated video channel. More than 55,000 unique visitors explore atlantafinehomes.com each month. Users can also search by commute time, powered by INRIX Drive Time™ technology.
sothebysrealty.com In 2021, the newly relaunched sothebysrealty.com won a prestigious Webby Award for Best Real Estate Website. Our enhanced website — now in 14 languages/dialects — engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra-high-definition videos. Listings from around the globe can be accessed seamlessly on any device, and mobile users can text a sales associate directly from any listing page.
Leading the Market Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby's International Realty affiliates for total home sales.
$7,609,509
Competitor 1
$3,940,195
$2,852,830
Competitor 2
$2,195,741
Competitor 3
TrendGraphix, Top Five Firms, January 2022.
Competitor 4
$1,907,352
Agent Productivity. January 1, 2021 - December 31, 2021; Metro Atlanta; All Price Points.
Representing All Price Points
25 UNDER $350K
OVER $650K
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 61% of our transactions in the past 12 months were under $650,000.
FMLS, January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed.
39
36 $350K - $650K
No. 1 Brokerage in Metro Atlanta •
METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
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NORTH FULTON AND SOUTH FORSYTH HOME SALES
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METRO ATLANTA LUXURY HOME SALES, $1M+
•
BUCKHEAD AND INTOWN HOME SALES
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METRO ATLANTA LUXURY HOME SALES, $3M+
•
BROOKHAVEN AND SANDY SPRINGS HOME SALES
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METRO ATLANTA NEW CONSTRUCTION
TrendGraphix, January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed.
Will Letton
REALTOR®
c. 404.680.7866 o. 404.874.0300 willletton@atlantafinehomes.com willletton.atlantafinehomes.com 1555 Peachtree Street NE, Suite 100 Atlanta, Georgia 30309 atlantafinehomes.com | sothebysrealty.com
atlantafinehomes.com | sothebysrealty.com Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.