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DEMOGRAPHICS VISIT ADVERTISERS AJT VISIT adverAsers SEEN SEEN IN AJT IN y/n: Yes 57%
ATLANTA JEWISH TIMES HAS SERVED THE LOCAL JEWISH COMMUNITY FOR OVER 95 YEARS.
No 43%
Yes
• OVER 50% OF OUR READERS FREQUENT OUR ADVERTISERS.
No
HOUSEHOLD INCOME $101k-$150k 17%
• OVER 55% OF READERS HAVE A HOUSEHOLD INCOME OF $150,000 OR MORE.
$151k-$250k 24%
HOUSEHOLD Income:
$51k-$100k 21%
LEVEL OF EducaAon:
Under $50k 7%
$101k-‐$150k 17%
$250k+ 31%
$151k-‐$250k 24%
Undergrad 34%
$51k-‐$100k 21%
Master's 26%
LEVEL OF EducaAon:
READER EDUCATION STATISTICS
NAME] Some c[CATEGORY ollege 13% [PERCENTAGE]
[CATEGORY NAME] [PERCENTAGE]
Undergrad 34%
Master's 26%
Ph.D./M.D./J.D. 25%
High school 2%
• OVER 70% OF OUR READERS READ THE PAPER COVER TO COVER EACH AND EVERY WEEK.
Some college 13%
Ph.D./M.D./J.D. 25%
High school 2%
• OVER 85% OF OUR READERS ARE COLLEGE GRADUATES WITH OVER 50% HAVING A MASTER’S DEGREE.
TYPICALLY READ ajt cover to cover y/n:
COVER-TO-COVER READERS Yes
73% ajt cover to cover y/n: TYPICALLY READ
Yes 73%
2
AJT readers are upscale, well- educated and engaged in the Atlanta Jewish community. Atlanta’s 125,000+ members represent the 8th largest Jewish community in the country.
No 27% No 27%
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ADVERTISER TESTIMONIALS: “For me, having a weekly ad in the Atlanta Jewish Times is just good business. I receive new client phone calls and, when I meet someone new at a community event, they say: “Hey, you are the guy in the Jewish Times!” But just as important, we need to support the AJT to keep our diverse Jewish Community united” – Jay Howard Givarz, MPA Sr. Mortgage Banker | Fidelity Bank “People seem to know me wherever I go! Why? Because they see me every week in the Atlanta Jewish Times. My sellers love the exposure that their homes get to qualified purchasers and The Sonenshine Team is always top of mind to your readers. One client recently said “I needed your number and just looked in my copy of the Atlanta Jewish Times to find it.” Thanks for continuing to expand and update the paper. It benefits our whole community.” – Debbie Sonenshine Coldwell Banker Residential Brokerage Many thanks to my AJT senior account manager, for her professionalism and marketing insight. I want to acknowledge the time and effort she puts forth to help me create my advertisements. Her suggestions regarding style and content are greatly appreciated. Many of my patients have mentioned our beautiful ad and, over the years, it has resulted in new patients scheduling to see me for both cosmetic dentistry as well as our Botox and Juvaderm services. She is a delight to work with and makes the entire process of advertising with the Jewish Times efficient and even fun. So, thank you for helping me market my dental services. – Dr. Jeffery G. Priluck Dentistry with a Difference
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2021
EDITORIAL CALENDAR GLOSSY COVERS ON EVERY ISSUE! Jan. 3
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March 15
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Oct. 15
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2021
ADVERTORIALS Tell your business’ story or educate our readers about your products and services. What is an Advertorial? How to Write Them & Why?
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LOCAL NEWS
Overhaul Planned for Shul Familiar to UGA Alumni By Rebecca McCarthy It has been half a century since the members of Congregation Children of Israel in Athens have altered their sanctuary or social hall. But if a fundraising campaign is successful, renovations and redesign could render the interior of the facility almost unrecognizable. The building needs a new roof, Rabbi Eric Linder said, as well as work on the heating and air-conditioning systems and other major maintenance work. “We figured, if we’re going to spend a good deal of money on repairing things, why not go ahead and improve the overall aesthetics?” he said. Others in the Reform congregation agreed; there had been talk of renovations in 2008 until the recession hit. Members of the congregation of 170 families have spent the past several months forming committees, choosing Atlanta-based Walker Houser as the architectural firm, visiting other projects the firm has completed, meeting with architects to discuss their hopes and dreams for the building, and determin-
ing their options. The price for the planned renovations and repairs is $1.4 million, which the congregation hopes to raise internally. Once the funding pledges are secured, architects will draw up the final plans, a process that could take six months. Six more months will be needed for the actual construction. Different committees have met to figure out the master plan, “and there’s tremendous enthusiasm,” said University of Georgia psychology professor Adam Goodie, the president of the temple. “It incorporates so many of the things we’ve been dreaming about.” Those dreams include more light — better lighting, skylights and an entire wall of windows in what is now a dark sanctuary. The windowed wall will open into a garden, which can serve as a peaceful gathering place. A small addition on the east side of the building will expand the sanctuary for more seating and a new bimah. Under the preliminary plans, the bimah will be larger, wide enough to
accommodate b’nai mitzvah families and to allow consecration students to stand under the ark. With a skylight overhead and windows on the north side and behind it, the bimah will be bathed in natural light. There will be raised seating for the choir, a new ark and two lecterns, and the bimah will be wheelchair-accessible. A new sound system is also part of the plan. “What’s great is that everything is going to be organically integrated,” Goodie said. “It’s going to be incredible.” Instead of pews, the renovated sanctuary will feature individual chairs, a change that will accommodate 200 people instead of the current 145. A center aisle will separate the seats. For small gatherings, chairs could be removed to create a more intimate setting. Plans are to renovate the adjacent social hall as well, with the floor, ceiling and walls mirroring those of the sanctuary. When the partition doors between them are open, the sanctuary and social hall will function as
one space, able to accommodate larger crowds and special events. The renovation will incorporate elements from the congregation’s first building from 1884 in downtown Athens: Two stained-glass windows will flank the entrance to the social hall; a wooden pew will be placed in the sanctuary; and two large menorahs will retain places on the expanded bimah. The preliminary plans include other improvements. The restrooms will be “refreshed,” and the Sisterhood will have a new gift shop. Prayer books will have space for storage in the vestibule. Rabbi Linder hopes to have all financial commitments — and 100 percent participation from the members — in place by the end of November so construction can begin in the spring. He isn’t sure whether services will move during construction. “We’re hoping to raise the money with our members, but if someone who joined us, or whose child or grandchildren joined us, while they were in college wanted to contribute, we would love to hear from them,” Goodie said. ■
Because it’s actually an interesting read, people are more likely to: Share the article. (yay!) Read the article the whole way through. (double yay!) Buy the deal. (SUPER YAY!)
OCTOBER 6 ▪ 2017
Strive to give even better information than the actual publication gives! That’s why everyone will like your article. Whilst also mentioning your product/services in the advertorial, no one minds because you give at least 70% great content, and less than 30% sales pitch.
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GO TO REPORT Nov 1, 2018 - Nov 29, 2018
35.43% of total users
female
male
52.2%
Atlanta Jewish Atlanta Atlanta Times Jewish Jewish Times Times Atlanta Jewish Times
Atlanta Jewish Times
Atlanta Atlanta Atlanta Jewish Jewish Times JewishTimes Times Atlanta Jewish Times
Demographics: Demographics: Demographics: Overview Overview Overview ographics: Overview
All Users
100.00% Users 100.00% 100.00% Users Users 100.00% Users
Age
24% 24%
24%
18%
18% 18%
18%
12%
12% 12%
12%
6%6%
0%0% 18-24 25-34
Nov 1, 2018 - Nov 29, 2018
35.43% of total 35.43% 35.43% users of total of total users users 34.54% 35.43%of oftotal total users users Gender
35.43% of total users
Key Metric:
34.54% of total 34.54% 34.54% users of total of total users users 34.54% of total users Gender Age Gender
24%
0% 18-24
Nov 1, 2018 Nov Nov -1,Nov 1, 2018 2018 29,- 2018 Nov - Nov 29,29, 2018 2018 Nov 1, 2018 - Nov 29, 2018
100.00% Users
WEBSITE DEMOGRAPHICS
Age Age
6%
GO TO REPORT
Demographics: Overview
Users Users All UsersAll Users AllAll
Key Metric:KeyKey Metric: Metric: tric:
GO TO GOGO TOTO REPORT REPORT REPORT REPORT GO TO
Atlanta Jewish Times
Gender Gender female
47.8%
47.8%
female male
female male female
47.8% 47.8%
52.2%
male male
52.2%
female
52.2% 52.2%
635 PX WIDE 600 PX HIGH $175 47.8%
male
52.2%
6%
18-24 25-34 18-24 35-44
25-34 35-44 25-34 45-54
35-44 45-54 35-44 55-64
45-54 55-64 45-54 65+
55-64 65+ 55-64
0% 65+65+ 18-24
25-34
35-44
45-54
55-64
65+
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