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3 1 Eisenstein bought the company 10 years ago and increased revenue eightfold. 2 Drive-through COVID-19 testing tent by Classic.
3 Eisenstein paired with air-conditioning companies to get a jump on tent testing setups. 4 To diversify, entrepreneurial Eisenstein bought an $87,000 washing machine to wash other companies’ large items.
Entrepreneurial Eisenstein Pitches Tents
By Marcia Caller Jaffe
Steven Eisenstein grew up in the restaurant business, starting when he was 11 as a dishwasher in his father’s pizza and later Mexican restaurants. After college, he pursued a career in hospitality: hotels, catering and food beverage management, even working for two years for ATLANTA JEWISH TIMES
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Wolfgang Puck. Now president of Classic Tents & Events, Eisenstein said, “When I had young children, I didn’t want the type of work schedule that required all hours. I studied the market. Luckily, more recently, film production landed in Atlanta which really gave us a boost.” In 2010, Eisenstein bought
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the tent events company. Since taking over the helm, he has increased its revenue eight times. Having just celebrated its 20th anniversary, Classic is located in Norcross on 44,000 square feet versus the 12,000 square feet it occupied when he took it over 10 years ago. In early March, approaching the pandemic, Eisenstein be-
gan assessing hospital and health care needs and decided to team up with three air conditioning companies to rent generators and refrigeration, to partner with municipalities such as the Fulton County Board of Health, urgent care centers, and facilities in Duluth, Gwinnett and Sandy Springs to rent out tents for COVID-19 testing locations.
