ATLANTA PARENT 2018 MEDIA KIT
Print Digital Social Events
Atlanta Parent Reaches
420,000* families each month
ATLANTA PARENT 2018 MEDIA KIT
We help you soar
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tlanta Parent Magazine knows parenting. From the first days of caring for a newborn to the unpredictable teenage years, we offer information about important issues in the lives of Atlanta families. We know that parents are the most important influencer in a child’s life, and we help parents navigate tough dilemmas to make those decisions a little easier.
“I love Atlanta Parent because I always find the best information. From things to do with my kids to party ideas ... you have it all!” – Jennifer Williams, mom of two
ATLANTA PARENT 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / ABOUT US
Our primary readers are active, educated, responsible, family decision makers. THEY’RE MOMS.
Reach 420,000* parents each month with Atlanta Parent – the leading local resource for parents in the metro area for over 30 years. Atlanta Parent Print
270,000 monthly readers 110,000 print and digital circulation Available at 1,000 high-traffic locations in all your favorite neighborhoods
Annual Guides
Average 40,000 readers per guide Education Guide (20,000 circulation) Camp Guide (10,000 circulation)
Events
Average 5,000 attendance at Atlanta Parent’s Family Festival Average 1,000 attendance at annual Camp Expos
89%
of our readers are female
56%
of our readers are ages 26-44
69%
of our readers have children under the age of 5
79%
of our readers have children between 5-12 years old The average family income of our readers is
$110,000
ATLANTA PARENT 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / OUR READERS
265K Page views a month*
90K
Unique users per month*
30K
Monthly calendar page views*
29,250
6,730
Our online products include: n Digital n
Ads
eNewsletter 16,000 subscribers: 30% annual increase in subscribers
n Run
of site advertising and special section advertising
n Sponsored n Online n Event
Content
Resource Guide
Marketing Program
*Source: Google Anaytlics
ATLANTA PARENT MAGAZINE 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / ONLINE REACH
Interact face-to-face with our readers at our fun and popular local events. Atlanta Parent events are a perfect opportunity to share your message about your business. Atlanta Parent’s Family Festival:
Atlanta’s premier family festival is held each October at the beautiful Mercer University Atlanta campus. More than 5,000 guests enjoy attractions including craft booths, mobile petting farm, interactive sports games, inflatable playground, pony rides, live music, storytelling and more. Our Family Festival is perfect for exhibitors of all sizes.
Camp Expo:
Atlanta Parent has been the leader in camp information for over twenty years. From traditional summer camps to specialized day and overnight camps, parents meet face-toface with camps from Atlanta and beyond.
ATLANTA PARENT 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / EVENTS
ATLANTA PARENT MAGAZINE / EDITORIAL CALENDAR
Every issue of Atlanta Parent is a good place to advertise.
January
February
Education Private Schools, and Boarding Schools
Overnight Camps Mom-Approved Dentists Black History
April
May
Day Camps Earth Day
March
Birthday Party Planner Travel Montessori
June
Best of Family Fun Winners Special Needs Travel Summer Fun
Mom-Approved Doctors-Pediatricians Travel Ultimate Summer Fun Guide
The Everything Issue Kids’ Activity Guide Travel Summer Fun
Back to School Kids’ Activity Guide
August
September
October
November
December
July
Halloween Travel Fall Fun Community Business Spotlights*
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Parties Atlanta Baby Guide Mom-Approved Doctors-OB/GYN Field Trips
Gift Guide Special Needs Holidays Head of School Profiles*
Holidays Best Books Preschools* Overnight Camps
*Special Advertising Section / Sponsored Content
Monthly Editorial Coverage and Departments Good Stuff Education Family Fun Guide (Calendar of Events)
ATLANTA PARENT 2018 MEDIA KIT
We offer in-depth special features, resource guides and award-winning content each month.
Atlanta Parent is available where families go regularly. Find us at public and private schools, children’s retailers, childcare centers, medical offices, recreation centers and more. Where to find Atlanta Parent Specialized Retailers
Entertainment and Education
Kroger Grocery Stores (23 locations)
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Publix Grocery Stores (25 locations)
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Barnes & Noble Booksellers (6 locations)
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School Box (8 locations)
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Whole Foods (6 locations)
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Malls
Atlanta History Center (Buckhead) Center for Puppetry Arts (Midtown) Chattahoochee Nature Center (Roswell) The Children’s Museum of Atlanta Monkey Joe’s Parties and Play (6 locations) Young Chefs Academy (2 locations)
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Metro area libraries (except Cobb & Gwinnett County)
Greenbriar Mall (Atlanta)
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Southlake Mall (Morrow)
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Sky Zone (2 locations)
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YEARS OF ATLANTA PARENT
Town Center at Cobb (Kennesaw)
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The Mall at Stonecrest (Lithonia)
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85,000 Audited Circulation More Than 1,000 Targeted Distribution Points
Controlled Circulation Audited by: www.cvcaudit.com 800-262-6392
ATLANTA PARENT 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / MAGAZINE CIRCULATION
ATLANTA PARENT 2018 MEDIA KIT
ATLANTA PARENT MAGAZINE / DISTRIBUTION MAP
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Metro Atlanta area
85,000 per month / Numbers vary +/- 2%
N
n County Boundry n Zip Code Boundry
ATLANTA PARENT MAGAZINE / PRODUCTION GUIDELINES
1/2 Page Horizontal 7.5 x 4.625
1/6 Horiz 4.875 x 2.25
1/9 pg 2.313 x 3
1/6 Vert 2.313 x 4.625
1/3 Page Square 4.875 x 4.625
1/2 Page Vertical 4.875 x 6.375
1/3 Page Vertical 2.313 x 9.5
Full Page 7.5 x 9.75 inches
1/9 Page Ads on calendar pages or in special sections
2/3 Page 4.875 x 9.5
1/3 Page Vertical 2.313 x 9.5
1/5 Page 4.875 x 3
1/4 Page 3.625 x 4.75
1/4 Page Ads available only on inside back cover
Specifications Trim Size: 8.5 x 10.375 • Bleed Size: 8.75 x 10.875 • Live Area: 7.5 x 9.75 Newsprint: 100 line screen, 255% total ink limit, 85% black ink limit. Glossy: 133 line screen, 275% total ink limit, 90% black ink limit.
Atlanta Parent print ad submission guidelines are: n
Print quality .pdf, .jpeg, .tiff, .psd at 300 dpi resolution
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.eps from Adobe Illustrator with type converted to outlines
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.indd from Adobe InDesign with all supporting graphic files and fonts
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Files must be saved as CMYK or Grayscale
n
Black text MUST be 100 % K (Black), NOT 4-color black
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Files can be submitted via e-mail to your account representative or to production@atlantaparent.com
Publisher accepts no responsibility for errors, including but not limited to spelling, telephone numbers, dates or addresses, or 4 color black text.
ATLANTA PARENT 2018 MEDIA KIT
Ad Sizes: