FITNESS
Company zooms in on strength training for seniors
By Donna Williams Lewis Eric Levitan wasn’t satisfied with just accepting the decline he saw in his parents’ health as they aged deeper into their 70s, especially as his mother began having a series of “catastrophic” falls. His research into what was happening with them led Levitan to leave corporate America after more than 25 years of working in technology and running software companies. He found his new calling in preventing loss of muscle mass, something that begins to happen after the age of 30, according to health experts. In 2019, with a team of medical advisors, the Sandy Springs resident launched Vivo, an interactive online strength training fitness program for adults 55 and older. Incorporating individualized stretching, balance, cognitive and resistance exercises, the program gives
participants a chance to develop community with a personal trainer and other class participants from their own homes. Vivo’s certified trainers lead live 45-minute classes on Zoom, working with up to six seniors per class, typically twice weekly. It’s one of an ever-increasing array of fitness programs for seniors, but Vivo’s sole focus is on building strength — something Levitan calls “the No. 1 factor in maintaining a high quality of life.” “We really want to change the narrative around what aging looks like,” Levitan said. “You don’t have to age into a frail older person. You can continue to maintain a high quality of life and maintain your independence and remain a thriving member of society.” According to the U.S. Centers for Disease Control and Prevention, strength training helps boost strength, energy and vitality and helps to prevent and treat chronic diseases
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MARCH 2021 | AtlantaSeniorLife.com
and conditions common among older adults, including arthritis, diabetes, osteoporosis, heart disease, obesity and back pain. Vivo offers monthly memberships, which include classes averaging about $20 per session, nutrition analysis and initial and follow-up fitness assessments. “It’s just not that hard. It doesn’t take that much work. Literally, 45 minutes twice a week and I can tell you it will change yours and anybody else’s life who tries it,” Levitan said. “Even it’s not Vivo … if you focus
Above, Vivo founder and CEO Eric Levitan and his wife Dana, bottom left, do shoulder presses with a strength training class led by trainer Kevin Snodgrass of Atlanta, top center, using any equipment available to class members. Levitan’s mother Marjorie Lassoff, top left, of Boca Raton, FL, uses water bottles. (Vivo)
on building your strength as you get older it will absolutely change the course of your life.” For more information: teamvivo.com or 678-701-8486 facebook.com/teamvivo
Free fitness programs Search YouTube to find plenty of strength training and other fitness workouts for seniors. Check community centers, recreation centers, senior centers, libraries and other locations for online classes. Here are some resources: SilverSneakers - Live online classes, on-demand videos and access to thousands of fitness locations and classes. Free program for adults 65+ through select Medicare plans. silversneakers.com. Local government senior services: ■ Atlanta — https://www.atlantaga.gov/government/departments/parksrecreation/office-of-recreation/prime-time-seniors-ages-55-and-up. ■ Cobb County — https://www.cobbcounty.org/public-services/seniorservices. ■ DeKalb County — https://www.dekalbcountyga.gov/senior-services/ senior-services-1. ■ Fulton County — https://www.fultoncountyga.gov/services/seniorservices. ■ Gwinnett County – https://www.gwinnettcounty.com/web/ gwinnett/departments/communityservices/healthhumanservices/ seniorservices.
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