Atlantic University College Brand Guidelines
“The Gladiator”, our symbol, represents perseverance, strength and technology. To maintain consistency and professionalism, a few simple guidelines should always be followed when using our logo.
Brand Guidelines
• Our primary logo, used for most applications, contains two basic elements: the Atlantic University College wordmark and the Gladiator symbol. They should never be separated or adjusted.
• When printed in color, color logos should appear only in the colors shown here.
• Use the appropriate watermark when designing over light or dark backgrounds.
• When printed in grayscale, our logo should be black.
• Maintain legibility when reversing the logo out of colored, patterned or photographic backgrounds. When placing the logo on a colored background, it should be reversed out with sufficient contrast. Photography with too much texture creates noise and insufficient contrast for the logo to be legible.
• Maintain sufficient open space around the logo for legibility and prominence.
Minimum Size
When reproducing our logo, be conscious of its size and legibility to maintain it’s communicative function. Generally, our logo should never appear less than 3/8" tall in printed materials, and no less than 75px tall in digital materials.
Misuse
The AUC logo has been carefully designed and should never be altered in any way. See the examples illustrated here on how NOT to use the logo. This examples do not include all instances of misuse.
To download the asssets visit: atlanticu.edu/presskit
For questions about these brand standards, please contact:
Marilyn Adorno Director of Technology and Innovation madorno@atlanticu.edu(787) 720-1022
on light backgrounds on dark backgrounds colors
Note the light and shadows in the gladiator symbol are inverted in the last two examples.
Note the word “College” is smaller. Avoid using outdated logos
