ace ef r P
Thehi st or yofaf amousbr and
Pr ef ace
edgement s I nt hi sc hapt erI ' m wr i t i ngabout whoI ' m not , andabout t he Acknowl begi nni ngofmyex per i enc ewi t hwr i s t wat c hes ,par t i c ul ar l y Thi sbookwoul dnev erhav ebeenwr i t t enwi t houtt he ATLANTI Cwat c hes . p a s s i o na n de n t h u s i a s mf o ro l dATL ANTI Cwa t c h e s , a r o u s e d i nmebymyc ol l eagues-Sebas t i anZar ębaandBer nar d Af ew not esonmysel f Fr u g af o ry e a r s . I t a l s owo u l dn o t h a v eh a p p e n e d , i f i t we r e L e t mes t a r t b yma k i n ga nh o n e s t c o n f e s s i o n . I a mn e i t h e rn o t f o rt h ef i r s t o l dATL ANTI Cc h r o n o me t e r , f r o m wh i c hi t a l l ahi s t or i an,norawat c hmak er ,t houghIr es pec tt hef or mer began,norwi t houtt hehel pof ATLANTI Cc ompanyr epr ea n da d mi r et h el a t t e r . Wh oa mI t h e n ?Su f f i c et os a y , I ’ ma n s e n t a t i v e s–J u e r gBo h n e , t h eBr a n dPr e s i d e n t , a n dJ a r o s ł a w ent hus i as twhoac oupl eofy ear sagot ookani nt er es ti n Guz ek ,t heBr andManageri nPol and.Fi nal l y ,noneoft hi s hor ol ogy ,i t shi s t or y ,andol dwat c hes ,es pec i al l yt hos e wo u l dh a v eh a p p e n e dwi t h o u t mywi f eAn n a ’ su n d e r s t a n d i n g manuf ac t ur edbyATLANTI C. f ormyhobby . Thanky oual l ! WhyATLANTI C? I t d i dn o t t a k emel o n gt or e a l i z e , wh i c hb r a n do f o l dwa t c h e s hass omanyv ar i edandbeaut i f ul di al swhi c hc anonl ybe d i s t i n g u i s h e dt h r o u g ht h o r o u g ha n a l y s i s . ATL ANTI C, o f c o u r s e ! I t i se x a c t l yt h i sb r a n dt h a t b e c a mes op r o mi n e n t o nt h ePo l i s h mar k etoft he1960st hatt ot hi sdayonemaymeetmany aper s ons por t i nganATLANTI C ont hei rwr i s t .Forwat c h l ov er sl i k emy s el f ,t hes ear eal way shappymoment swhen y ounot i c eawat c hwi t hy ourf av our i t el ogo. I si twor t hwhi l et owr i t eaboutwhatyoul i ke? Yes !WhenIwr ot et hef i r s tnot esont heol dATLANTI C wa t c h e s , I n e v e ri ma g i n e dwh e r ei t c o u l de n du p . An dwh e r e d i di t e n du p ?We l l , i nl a t e2 0 0 7I p r o d u c e dap a p e ru p l o a d e d t ot hewww. at l ant i c . hel wec j a. c om webs i t e.I n2008t he r epr es ent at i v esoft heZI BIc ompany-t hes ol ei mpor t er o f ATL ANTI Cwa t c h e si nPo l a n d–t o o ki n t e r e s t i nmyp a p e r a n ds u g g e s t e di t b ep u b l i s h e di nh a r dc o p y . An ds ot h eb o o k e n t i t l e d" ATL ANTI C-HI STORI APOWST ANI AL OGOTYPUI MARKI( ATLANTI C–THEHI STORYOFTHELOGOAND BRAND) "c a meo u t i nNo v e mb e r2 0 0 8a n dp r e s e n t e dd u r i n g t heannual c onf er enc eonATLANTI Cwat c hes .
on i oduct r nt I
Thehi st or yofaf amousbr and
I nt r oduct i on
I tal l beganar oundt hey ear1000whenamonknamed Ge r b e r t , aFr e n c h ma nf r o mAu r i l l a c , a n dl a t e rp o p eSy l v e s t e r I I , b u i l t t h ef i r s t c l o c kwi t hawe i g h t a n dac h i mi n gme c h a n i s m i nMa g d e b u r g . Asac o n s e q u e n c eo f t h i si n v e n t i o n , t h e1 4 t h c e n t u r ys a wt h ea r r i v a l o f t h ef i r s t t o we rc l o c k s , wh i c hb e c a me v er ypopul arev ent hought heyhadnodi al sandhandsand onl ymar k edt het i mebyr i ngi ngt hebel l . I n1 6 3 7 , Ga l i l e od i s c o v e r e dt h ep e n d u l u m mo v e me n t , a n d2 0 y e a r sl a t e rCh r i s t i a nHu y g e n sb u i l t t h ef i r s t p e n d u l u mc l o c ko n t hebas i sofas el f i nv ent edpendul um t heor y . Cent ur i eswentbyandt hec l oc kbec amec ommonpl ac e, s mal l erandmor es ophi s t i c at ed,mak i ngwayt oi t smuc h y o u n g e ra n ds ma l l e rb r o t h e r , t h ewr i s t wa t c h , wh i c hwa sp o p u l a r i z e di ne a r l y2 0 t hc e n t u r y . Th ef i r s t wa t c h ma k i n gwo r k s h o p s we r ee s t a b l i s h e di nSwi t z e r l a n d , t h ec e n t r eo f h o r o l o g y , a n d t hes y nony mf or ,andhal l mar kofqual i t y . I n1 8 8 8 , Ed u a r dKu mme r , b o r nMa r c h2 6 , 1 8 4 5 , e s t a b l i s h e d t heEKBc ompanyi nBet t l ac hnearGr enc hen,Swi t z er l and, wh o s en a mewa sl a t e r c h a n g e dt oAt l a n t i c , a n dwh i c ho p e r a t e s undert hi snamet ot hi sday . Th i si sa no u t l i n eh i s t o r yo f t h ef i r s t me c h a n i c a l c l o c k sa n d wa t c h e s . Th eh i s t o r yo f h o r o l o g yi ss ob e a u t i f u l a n df a s c i n a t i n g t hati ti shar dt of or getonc edi s c ov er ed. Fo rma n yp e o p l e , a nATL ANTI Cwr i s t wa t c hi so f t e nt h ef i r s t Swi s swa t c h , ag i f t r e c e i v e da sa r e wa r df o rp a s s i n gaf i n a l h i g hs c h o o l e x a mo r d e f e n d i n gama s t e r ’ st h e s i so r ak e e p s a k e t omar kt hebi r t hofac hi l d,oramos tv al uabl emement oof s o me b o d ywh op a s s e da wa y , h a n d e dd o wnf r o mg e n e r a t i o n t ogener at i on. Thi sbookc ont ai nsi nf or mat i onont hehi s t or yoft he ATL ANTI Cb r a n da n dt h et r a n s f o r ma t i o no f i t sl o g oo v e rt h e dec ades . Ther ear eal s ogr eat adsf r om t he1950s , popul ar s e r i e so f t h eAT AL ANTI Cb r a n d , a n dt h eb e s t s e l l i n gmo d e l s , pr es ent edi nt he“ Gal l er y ”s ec t i on. Fo rt h o s ewh owo u l dl i k et ok n o wmo r e , t h e r ei sas p e c i a l c h a p t e rd e s c r i b i n gt h ema i nc a l i b r e so f me c h a n i s msi n s t a l l e d i nATL ANTI Cwa t c h e s , a n dt h ec h a p t e ro ns e r i e sa n dmo d e l s pr ov i desus ef uli nf or mat i onont hedet ai l sofATLANTI C c hr onogr aphs .
Wewi s hy oupl eas antr eadi ng.
and r CB I ANT L heAT yoft or t s heHi T
Thehi st or yofaf amousbr and
TheHi st or yoft heATLANTI C Br and
I nt h i sc h a p t e rI p r e s e n t t h ewh o l es t o r yo f t h eATL ANTI C br andasIk now i t ,t hati s ,al l t hathappeneds i nc e1888 t hr oughoutt henex t120y ear sofbr andex i s t enc e. Thepas twasnoteas ybutbear i ngi nmi ndt hepr es ent s u c c e s so f t h eb r a n d , o n es h o u l de x p e c t t h a t t h ef u t u r ewi l l onl ybebet t er .
Thes ec r eat i v eef f or t sof t hepas t bec amet hef oundat i on ofpr es ent daySwi t z er l and,wi t hi t spol i t i c al s t abi l i t yand we a l t h . T o d a yi t i sh a r dt oi ma g i n ewh a t o b s t a c l e sh a dt ob e ov er c omet oac hi ev ei t . Ac c or di ngt ot hear c hi v es ,duet o t hel ac kofs our c esofener gyt heemer gi ngbus i nes shad t ob eb a s e do nh u ma nmu s c l ep o we r . L a t e ri t wa sp o s s i b l e t ou s es ma l l s o u r c e so f s t e a me n e r g yt h a n k st oa ni n v e n t i v e s y s t em ofpr es s ur epi pesandhy dr ant s . Hi st or yoft heCompany TheLOKOMOBI LEdev i c ei ns t al l edl at er( t hec hi mney i sv i s i bl eont he1880phot ogr aph)wasar eal s ens at i on. Th eATL ANTI Cc o mp a n ywa se s t a b l i s h e di nBe t t l a c hn e a r TheLOKOMOBI LE–as t eam-orc oal power edboi l er– Gr enc hen,Swi t z er l and,i n1888.I twasf oundedbyEduar d wa sa b l et oc r e a t eac o n s t a n t p r e s s u r eo f 9 0 0HP . El e c t r i c i t y Ku mme r , b o r nMa r c h2 6 , 1 8 4 5 . Hewa so n eo f t h ef o u n d e r s onl yar r i v edi n1905,pr ec ededbypar af f i nl amps . ofSwi s shor ol ogy .Hepol i s hedhi ss k i l l st hr oughoutmany y e a r so f a p p r e n t i c e s h i p , wh i c hl e dh i mt ot h eFr e n c hb o r d e r andbey ond. Hec amebac kt ohi snat i v el andasaqual i f i ed ma s t e ro f h o r o l o g y . Th ec i t i z e n so f Be t t l a c hn o t i c e dKu mme r ' s bus i nes sambi t i onsands uppor t edt hees t abl i s hment of t he i ndus t r i al bas e,whi c hbec amet hehear tofSwi s shor ol ogy . Th ef a n t a s t i cv i s i o no f s e t t i n gu pah i g h q u a l i t ywa t c h ma k i n g bus i nes ss t ar t edt oc omet r ue.I n1888t hef i r s twor k s hop wa sl a u n c h e d , e mp l o y i n g1 5 2 0p e o p l e . Ov e rt h es u b s e q u e n t y e a r st h ef a c i l i t yd e v e l o p e ds t e a d i l y , r e a c h i n g7 2 0e mp l o y e e s bef or et heendoft hec ent ur y .
Wor k s hopbui l di ngwi t hLOKOMOBI LEc hi mney( 1880)
Eduar dKummer
Al t h o u g ht h eATL ANTI Cb r a n df o u n d e r , Ed u a r dKu mme r , wa sap a t r i a r c ho f t h eo l ds c h o o l , h eb e l i e v e ds t r o n g l yi nt h e dev el opment of i ndus t r y . At t hat t i me, t hewor k weekl as t ed 6day s ,1 1hour saday .Ther ewasnos uc ht hi ngaspai d v ac at i onandex t r awages .Thei nt r oduc t i onof6day sof pai dv ac at i onpery eari n1937wasas oc i al br eak t hr ough. I nt hos eear l yday s ,t hebegi nni ngandendofwor kwas s i g n a l l e db yaf a c t o r yb e l l . Th e r ewe r ea l s os h o r t mo me n t s ofr es tandr el ax at i on.
Thehi st or yofaf amousbr and
TheHi st or yoft heATLANTI C Br and
h eb i r t ho f ac h i l d , o ramo s t v a l u a b l eme me n t oo f s o me b o d y Th ec o mp a n ywa so r i g i n a l l yc a l l e dEKB( s h o r t f o rEd u a r d t s edaway . Ku mme r Be t t l a c h ) , a n dl a t e r r e n a me dA TL ANTI C. Th ec o mp a n y whopas adopt edananc horandc ompas sasi t sl ogo,andt ooki t s mel i neofcompanyhi st or y namef r om oneoft heoc eans .I ni t i al l yt hec ompanymanu- Ti f a c t u r e dp a r t sf o r s u c hr e n o wn e dwa t c hp r o d u c e r sa sL o n g i n e s , u a r dKu mme re s t a b l i s h e st h eEKBc o mp a n yp r o d u Ce r t i n a , a n dma n yo t h e r s . Th ef i r s t wa t c h e su n d e rt h en a me 1888Ed c i ngpar t sf orpoc k etwat c hesi nBet t l ac h. of ATLANTI Cwer er el eas edi n1932,i nc l udi ngoneoft he wo r l d ’ sf i r s t wa t e r p r o o f c h r o n o g r a p h s . An o t h e rv e r yi mp o r t a n t1 9 2 5EKB( Ed u a r dKu mme rBe t t l e c h )e mb a r k so nt h ep r o d u e v e n t , wh i c ht o o kp l a c ei nt h e1 9 5 0 s , wa st h ei n v e n t i o no f t h e c t i o no f p a r t sf o rwr i s t wa t c h e si nc o o p e r a t i o nwi t ht h eAs u a g r o u p . c r o wn o p e r a t e dq u i c kd a t e c h a n g eme c h a n i s m. Th i sl a n d ma r k g i n v e n t i o n , c o mp a r e dt ot h ei n v e n t i o no f t h ec r o wni nwa t c h e s 1 9 2 8 EKBl a u n c h e st h ep r o d u c t i o no f v a r i o u swr i s t wa t c h e s b yPa t e kPh i l i p p e , i ss t i l l u s e dt o d a yb ya l l wa t c hma n u f a c t u r e r s s i g n e dAr i s t o n , Ar i s t e x , a n dOp u s( c . f . 1 9 5 0 sa d s ) . i nt h ewo r l d . Ad sf r o mt h e1 9 5 0 sc l a i me dt h a t t h en e ws o l u t i o n s p e e d e du pt h eo p e r a t i o n5 2t i me s( c . f . 1 9 6 0a d ) ! Du r i n gi t s 1930EKBbec omesoneoft hef i r s tf ac t or i espr oduc i ng er pr oofwr i s t wat c hesands el l i ngt hem undert hename 120y ear sofpr oduc t i on,t hec ompanyi nt r oduc edmany wat ATLANTI C” . i n n o v a t i o n s , s u c ha st h et i t a n i u m Na u t i l u s , wa t e r p r o o f u pt o “ 1000met er s ,ort heMi das–awat c hwi t hanex t r adur abl e 1950Openi ngof t hef i r s t s hopi nPol and, andot hers hops c as eandr es i s t antt os c r at c hi ng. i nEas t er nEur ope. Ho we v e r , t h emo s t f a mo u smo d e l ( a n dt h e ns e r i e s )o f t h e 9 5 2Ch a n g eo f EKBc o mp a n yn a me( a n do t h e r EKBr e l a t e d ATL ANTI Cb r a n d , wh i c hg a i n e dt h emo s t c o n s u me r p o p u l a r i t y ,1 ands )t oATLANTI CWat c hLt d. wast heWor l dmas t er .I ti ss t i l l i npr oduc t i onaspar toft he br Ar tDec os er i es .Not abl y ,namess uc has" Wel t mei s t er "or 1958Suc c es s f ulappear anc eonnew mar k et si nSout h " Var l ds mas t ar ur "ar eal s ov er s i onsoft heWor l dmas t er Amer i c aandt heMi ddl eEas t . manuf ac t ur edf orot hermar k et s . r i v alofi mpor t anti nnov at i ons ,s uc hast he Th eATL ANTI Cwa sd e s i g n e df o rp e o p l ewi t hs t r o n gp e r s o - 1960Thear Speeds wi t c h” ,whi c har eus edi nATLANTI C wat c hes n a l i t y , a l wa y sp u r s u i n gt h e i rg o a l s . T o d a yATL ANTI Cwa t c h e s “ ands ol dt oot herpr oduc er s . a r en ol o n g e rme a n t o n l yf o rt h eu p p e rc l a s s e s . Th ec o mp a n y h a su n d e r g o n ear e o r g a n i z a t i o np r o c e s sb u t ma i n t a i n sah i g h 1 9 6 5Po l a n db e c o me st h ek e yma r k e t , a n dEa s t e r nEu r o p e pr oduc tqual i t y ,mak i ngi tav ai l abl et oawi derc ons umer –t hek eyr egi onf orATLANTI CWat c hPr oduc t i on. audi enc e. 9 8 9ATL ANTI CWa t c hL t d . i sa c q u i r e db yUVBa n df o c u s e s Wh a t d i s t i n g u i s h e sATL ANTI Cwa t c h e sf r o mo t h e rp r o d u c t s 1 i t sa t t e n t i o no nt h eEa s t e r n Eu r o p e a nma r k e t s . i st hei rs pec i f i cs t y l e.I nmos tc as es ,t hi si nc l udesac l as s i c s hapeof t hec as e. Eac hmodel i sequi ppedwi t honeof t he e s e n t l y , ATL ANTI Cwa t c h e s , wh o s es o l ePo l i s hi mp o r t e r b e s t Swi s sET Ame c h a n i s ms , r e c e n t l ya l s owi t ht h el e g e n d a r y Pr i s t h e Z I B I c o mp a n y , h a s b u y e r s i n v a r i o u s i n t e r n a t i o n a l ET AVal j oux7750. ma r k e t s . I n ma n y c o u n t r i e s t h e r e a r e a l s o mo r e a n d mo r e Th ek e yd a t ef o rt h ePo l i s hma r k e t i st h ey e a r1 9 5 0wh e n a n so f o l dATL ANTI Cwa t c h e s . t heATLANTI Cf i r s tappear edi nPol and.Ev ers i nc et hat f t i me,t hepopul ar i t yoft hebr andamongPol eshasgr own s t eadi l y .Bet ween1965andt heear l y1990sATLANTI C wa t c h e swe r ean u mb e ro n eo nt h ePo l i s hma r k e t . I n1 9 9 8 , af t ert woy ear sofabs enc e,t hec ompanyr eemer gedi n Po l a n d , a n dh a sb e e nh e a d i n gb a c kt o wa r d si t sf o r me r p o s i t i o n . Formanypeopl eanATLANTI Cwr i s t wat c hi sof t ent hef i r s t Swi s swat c h,agi f tr ec ei v edf orpas s i ngaf i nal hi ghs c hool e x a mo r d e f e n d i n gama s t e r ’ st h e s i s , ak e e p s a k ei nme mo r yo f
s ement s i t er dAdv Ol
Thehi st or yofaf amousbr and
Ol dAdver t i sement s
CandARI STEXadof1950: Thi sc hapt erpr i mar i l ydi s c us s est hec ol l ec t i onofol d ATLANTI adv er t i s ement sof ATLANTI C wat c hes ,whi c hImanaged t oex pandwi t ht hr eei mpor t anti t ems . Il i k et oemphas i z et hatt her i c hes ts our c eofk nowl edge a b o u t t h eh i s t o r yo f t h eATL ANTI Cb r a n d( a n do t h e rb r a n d s ) i so l dma g a z i n e sa n do l da d v e r t i s e me n t s . I nt h ec a s eo f s u c h mat er i al s ,i ti swor t hnot i ngal l t hei rdet ai l s ,ev ent hel eas t pr omi nent .
I nt r oduct or ynot es Whenev erIhav et heoppor t uni t yt os k i mt hr oughanol d bookormagaz i neov er50y ear sol d, I f eel l i k eI ’ mt ouc hi ng h i s t o r y . Pe r h a p sy o uh a dt h ec h a n c et oe x p e r i e n c et h i swh e n y o u rf i n g e r sr a nt h r o u g hs o mey e l l o we ds h e e t so f p a p e ra n d y ous mel l edt hes pec i al odourofant i qui t y . Andt ot hi nkt hat i ti sonl yt hebegi nni ngofs omet hi ngmor ei mpor t ant ! Ol dbook sandmagaz i nesof t enc ont ai ni ngdr awi ngsor p h o t o g r a p h so f wa t c h e s , a r ev a l u a b l es o u r c e so f i n f o r ma t i o n , ast heygi v eusc onf i denc et hatt hi swasex ac t l yhow t he wat c hesl ook edatt het i met hebook sandmagaz i neswer e publ i s hed.Thes ephot ogr aphsors k et c hess howt heappear anc eoft hebr andl ogo( s c r i ptt y peandf ont ) ,t hes hape Whats houl dy oupayat t ent i ont oi nt heabov epi c t ur e? ofi ndex es ,t hei nf or mat i onpr ov i dedont hedi al ,t hes i z eof t hes ec ondhand,t hes hapeoft hec r own,t hehands ,and 1. I n1950,t hebr andl ogoi ss t i l l wr i t t eni nc api t al l et t er s . t h ec a s e . Al l t h i sa l l o wsu st od a t eas p e c i f i cwa t c hwi t hmo r e 2. Thes ec ondhandl ac k st her edar r ow t y pi c alofl at er pr ec i s i on. ATLANTI Cwat c hes( es pec i al l yt heWor l dmas t ers er i es ) . So,l etuss eet hewayATLANTI Cwat c hesl ook edl i k ei n 3. Thi swat c hi sal r eadyequi ppedwi t haut omat i cwi ndi ng adsoft he1950sand1960s . ( ATLANTI CAUTOMATI C) . 4. Thes ec ondc ount erhasas mal l erdi v i s i on,s pl i t t i ngt he s e c o n di n t os h o r t e r u n i t s( t y p i c a l o f o l d e r ATL ANTI Cwa t c h e s ) . 5. The“ WATERPROOF”i ns c r i pt i on,t houghi ns i gni f i c ant , i spl ac edi nt heupperar ea,r i ghtbel ow t hebr andname ( i nnewermodel si ti spl ac edi nt hel owerar eaorabs ent al t oget her ) . 6 . I n s t e a do f t h e“ I NCABL OC”i n s c r i p t i o n , t h e r ei s“ SHOCK PROTECTED” ,t hought heI NCABLOC s hoc kpr ot ec t i on s y s t em wasal r eadyk nown. 7. I nc ompar i s ont ot heARI STEXwat c hpr es ent edbes i de t heATLANTI C,wes eet hatt hel at t eri sr at hers mal li n di amet er ,whi c hi st y pi c al oft heol dermodel s . 8. Thec r owni smus hr ooms haped,t y pi c al oft heper i od.
Thehi st or yofaf amousbr and
Ol dAdver t i sement s
ATLANTI CandARI STEXadof1953:
ATLANTI CandARI STEXadof1954:
TheEngl i s ht ex ts t at es :
Theadpr es ent edabov et el l sust hes i gni f i c anc eoft he “ ARTI FL EX”i n s c r i p t i o no nt h eb a c ko f ATL ANTI Cwa t c h e s . Thedes c r i pt i oni ndi c at est hati ti sat y peofamoder n mai ns pr i ng,whi c hnotonl yi sunbr eak abl e,butal s omuc h mo r ed u r a b l et h a nt h es t a n d a r dma i n s p r i n g s . Th ea dc o n t a i n s t hef ol l owi ngt ex t :
THROUGHCENTURI ESPAST , THEHANDOFSCI ENCEHAS CONST ANTL YMODI FI EDTHECONCEPTI ONOFTI MEMEASURI NG 65YEARSOFEXPERI ENCE ANDTI RELESSRESEARCHTHI SI S MAI NL YWHATMADETHE TODAY' SSUCCESSOFTHE ATLANTI CANDARI STEX WATCHES ED.KUMMERL TD.BETTLACH( SOLEURE) ( SWI TZERLAND)
THEWATCHEXPERT' SADVI CE. . . No. 3. Theunbr eak abl eARTI FLEX*Mai ns pr i ngi sac t ual l y l es sex pens i v et hanaQual . I s t eel mai ns pr i ng. Al t houghi t spr i c ei shi gher , s t at i s t i c al ev i denc ehass hown t hati nt hel ongr unt heARTI FLEXMai ns pr i ngr epr es ent s i nf ac t as av i ngwhi c hi sequi v al ent t ot wi c ei t spr i c e.
Thehi st or yofaf amousbr and
Ol dAdver t i sement s
f i t t i ngt hem i nt owat c hes . Theadt ex ti sasf ol l ows : Thi ss av i ngr es ul t sf r om: 1)s ubs t ant i al l yl es sr epai r sduet odef ec t i v eper f or manc e oft hewat c hmot or ; I nt hes k i l l edwat c hamk er ’ sopi ni onNr8 2)nobr eak age: 3 ) e x c e p t i o n a l i mp r o v e me n t i nt i me k e e p i n g , o wi n gt oi n c r e a s e d Ac c ur at er egul at i onal onedoesnotdet er mi net hequal i t y s t abi l i t yi nt hef l owofpowerf r om t hemai ns pr i ng. andt hef aul t l es st i mek eepi ngofawat c h. uperATLANTI Cwat c hi sc ons t r uc t edf r om t hef i nes t * Ev er yATLANTI CandARI STEXwat c hc anbef i t t edupon Thes q u a l i t y p a r t s w h i c h a r e s c r u p u l o u s l y s e l e c t e d a n d v e r i f i e d r eques twi t ht hef amousARTI FLEXMai ns pr i ng. bot hbef or eandaf t eras s embl y . I naddi t i on,onl yt hemos twi del y k nownoft hes t andar d c a l i b e r s a r e u s e d . ATLANTI CandARI STEXadof1955: Nos uperATLANTI Cwat c hc anl eav et hef ac t or ywi t hout h a v i n gp r o v e dt ot h ec o n t r o l s t a f f t h a t i t wi l l p r o v i d ei t so wn e r wi t hac c ur at eandl as t i ngt i mek eepi ng Yo uwi l l l e a r nmo r ea b o u t t h i sma r v e l l o u ss u p e r ATL ANTI C wat c hi nt henex tnumberofhi smagaz i ne. Ev e r yATL ANTI Ca n dARI STEXwa t c hc a nb ed e l i v e r e dwi t h t heex c l us i v eARTI FLEXunbr eak abl emai ns pr i ng.
Bys t udy i ngt heabov eadwel ear nt hes i gni f i c anc eoft he „ SUPER”i ns c r i pt i onons omemec hani s msi ns t al l edi n ATL ANTI Cwa t c h e s . Th ed e s c r i p t i o nt e l l su st h a t t h i si n d i c a t e s t hor oughl ys el ec t edmec hani s ms ,t es t edbef or eandaf t er
Thehi st or yofaf amousbr and
ATLANTI CandARI STEXadof1961:
Ol dAdver t i sement s
Th ea ds h o wna b o v ep r e s e n t sa n dd e s c r i b e st h el a n d ma r k i nv ent i onoft heATLANTI C br and:t hequi c kdat ec hange me c h a n i s m. Th ea ds t a t e st h a t i t ma k e sd a t e s e t t i n g5 2t i me s qui c k ert hani nawat c hnotequi ppedwi t ht hi smec hani s m. Howc onv eni ent t hat wehav ebeenabl et oenj oyt hi sbr eak t hr oughs ol ut i onf orov er50y ear snow -Imus ts ayIam r emi ndedoft hi sf r equent l y . Th ef o l l o wi n gc h a p t e rp r o v i d e sah a n d f u l o f i mp o r t a n t p i e c e s ofadv i c e,whi c hmi ghtpr ov ev er yhel pf uli nt hegener al ev al uat i onofagi v enwat c h.
s esandModel i er S
Thehi st or yofaf amousbr and
Ser i esandModel s
a t l a nt i c ”l ogo: Thef ol l owi ngc hapt erpr ov i desahandf ul ofi mpor t ant The“ p i e c e so f a d v i c e , wh i c hmi g h t p r o v ev e r yh e l p f u l i nt h eg e n e r a l -a t l a n t i c3 0 0 3 ev al uat i onofagi v enwat c h. -a t l a n t i c3 0 0 4 -a t l a n t i c3 0 0 5 Ser i esandmodel s -a t l a n t i c3 0 0 9DATE t l a n t i c3 4 1 9 Wo r l d ma s t e r i st h eb e s t s e l l i n gs e r i e so f ATL ANTI Cwa t c h e s . -a t l a n t i c3 6 0 1 I t s h o u l db en o t e dt h a t t h i ss e r i e swa sr e l e a s e du n d e rt h r e e -a -a t l a n t i c3 8 0 1 di f f er entnames ,dependi ngont het ar getmar k et : a t l a n t i c a n a t o mi cDD -Wor l dmas t er -a t l a n t i cBEACHBOY -Wel t mei s t er -a t l a n t i cBENDATEs p e e d s wi t c h -Var l ds mas t ar ur . -a t l a n t i cBENMATI CDD t l a n t i cCo u n s e l l o r Pr e s e n t e db e l o wi sal i s t o f t h emo s t p o p u l a rmo d e l s , a l o n g -a a t l a n t i c C O U N S E L L ORDD wi t ht hei nf or mat i onont hes er i es( i fpr es ent ) ,andl ogo a t l a n t i c D L I N E ( “ At l ant i c ”or“ at l ant i c ” ) : -a t l a n t i cDMASTER a t l a n t i c D ST AR The“ At l a nt i c ”l ogo: -a t l a n t i cGEMI NI a t l a n t i c L U L L A BY At l a n t i cDATOMATI C -a t l a n t i cMARI NER At l a n t i cDUMATI CCHAMPI ON -a t l a n t i cMI SS At l a n t i cF ABUL OSA a t l a n t i c MO NZA At l a n t i cMI L ANO a t l a n t i c R O V ER At l a n t i cPRECI SI ON -a t l a n t i cSCANDI NAVI AN At l a n t i cPRI MA a t l a n t i c S E A H U N T E R At l a n t i cROYAL -a t l a n t i cSI L VERSTREAK At l a n t i cSAI L MASTER a t l a n t i c S K I PPER At l a n t i cSPEEDWAY -a t l a n t i cSOL ODATER At l a n t i cSPEEDWAYROYAL a t l a n t i c S O L ODATERs p e e d s wi t c h At l a n t i cTEVOMATI C a t l a n t i c S p e e d s w i t c h At l a n t i cVa r l d s ma s t a r u rEXTRA -a t l a n t i cSQUAREDATE At l a n t i cVa r l d s ma s t a r u rJ ETSUPER -a t l a n t i cs t a r f l a s h At l a n t i cVa r l d s ma s t a r u rPRI MA a t l a n t i c S U P E R 2 1 At l a n t i cVa r l d s ma s t a r u rSUPER a t l a n t i c T I ME R O Y CS At l a n t i cWe l t me i s t e rEXTRA a t l a n t i c T I ME R O T U T At l a n t i cWe l t me i s t e rPRI MA -a t l a n t i cTOWNCL UB At l a n t i cWe l t me i s t e rSPECI AL -a t l a n t i cTRAVEL MATE At l a n t i cWe l t me i s t e rSUPER a t l a n t i c T R O U B A DOUR At l a n t i cWe l t me i s t e rSUPERDEL UXE a t l a n t i c V . I . P . At l a n t i cWe l t me i s t e rSUPEREXTRA -a t l a n t i cWo r l d ma s t e rDEL UXE At l a n t i cWo r l d ma s t e rDEL UXE a t l a n t i c Wo r l d ma s t e r O R I G I NAL At l a n t i cWo r l d ma s t e rEXTRA a t l a n t i c Wo r l d ma s t e r P R I MA At l a n t i cWo r l d ma s t e rORI GI NAL -a t l a n t i cWo r l d ma s t e rSUPER At l a n t i cWo r l d ma s t e rPRI MA -a t l a n t i cWo r l d ma s t e rSUPERDEL UXE At l a n t i cWo r l d ma s t e rSPECI AL a t l a n t i c Wo r l d ma s t e r T R A V E L MA T E s p e e d s wi t c h At l a n t i cWo r l d ma s t e rSUPER At l a n t i cWo r l d ma s t e rSUPERDEL UXE At l a n t i cWo r l d ma s t e rSUPEREXTRA At l a n t i cWORL DMASTERSUPEREXTRA
Thephot ogr aphsof s omeof t heabov el i s t edmodel sar e s h o wni nCh a p t e r6 : “ Ga l l e r y ” .
Thehi st or yofaf amousbr and
Ser i es,model s,andusef uli nf or mat i on
Th eme c h a n i s mu s u a l l yf e a t u r e st h e“ ATL ANTI C”o r“ a t l a n t i c ” l ogo, wi t ht hel at t erappear i ngonmec hani s msof wat c hes Howt obec omeanex per tonol dATLANTI Cwat c hes ?I t wi t ht h e“ a t l a n t i c ” l o g oo nt h ed i a l . I nmo s t c a s e st h i sc o n c e r n s i ss i mp l e–wh e ne x a mi n i n gawa t c ho n es h o u l dp a ya t t e n t i o n mec hani s msUNI TAS6300orETA1 1 13,t hel at t eral s o t oanumberoff eat ur es .T odot hat ,j us tf ol l ow t hes etof oc c ur swi t ht he“ ATLANTI C”l ogo. i ns t r uc t i onspr ov i dedbel ow:
Ahandf ul ofusef ul i nf or mat i on
4. Theser i esnameont hedi alandback 1 . Thenumbe rofj e we l ss pe c i f i e dont hedi a l a ndont he I f t h ed i a l f e a t u r e st h e" Wo r l d ma s t e r ”l o g o , ma r k i n gt h emo s t me c ha ni s m p o p u l a rs e r i e s , t h ec a s eb a c kma ya l s of e a t u r es u c hal o g o , Thei ns c r i pt i onont hedi al ,s pec i f y i ngt henumberofj ewel s b u t v e r yo f t e na p a r t f r o mt h el o g oi t s e l f t h e r ei sn oi n f o r ma t i o n ( i f p r e s e n t )mu s t a g r e ewi t ht h ei n s c r i p t i o no nt h eme c h a n i s m! ont hes er i es . I f t h e r ei sad i f f e r e n c e , t h ewa t c hi sn o n f a c t o r ya s s e mb l e d ! I ft hedi al f eat ur est he" Wel t mei s t er ”l ogo( equi v al entof Ol dme c h a n i c a l wa t c h e swi t hh a n dwi n d i n gwe r eb u i l t u s i n g1 5 “ Wor l dmas t er ”i nt endedf orot hermar k et s ) ,t hec as ebac k o r1 7j e we l s . Ne we rme c h a n i s msc o n t a i n e d2 1j e we l s . mayal s of eat ur es uc hal ogo, but j us t asi t i st hec as ewi t h “ Wor l dmas t er ” ,v er yof t enbes i det hel ogoi t s el ft her ei sno 2. Themodelnameont hedi alandont hemechani sm i nf or mat i onont hes er i es . Th ei n s c r i p t i o no nt h ed i a l , s p e c i f y i n gt h emo d e l n a me , n e e d nt hec as eoft he“ Var l ds mas t ar ur ”s er i es ,t her ewasno n o t n e c e s s a r i l yb ei d e n t i c a l t ot h ei n s c r i p t i o no nt h eme c h a n i s m. I c ur r enc eofabac kwi t hs uc hi ns c r i pt i on. I ft hemec hani s mr eads“ SUPER” ,t hedi al neednotbet he oc s ame.Whatdoes“ SUPER”mean,any way ?I ti sex pl ai ned b yt h ea do f 1 9 5 5 , p r e s e n t e di nt h ec h a p t e ro no l da d v e r t i s e - 5. “ Ar t i f l ex”i nscr i pt i onont hedi alandback me n t s . A“ SUPER”me c h a n i s m ma yb ei n s t a l l e di na“ SUPER” I nChapt er4, dev ot edt ool dadv er t i s ement s , weex pl ai ned wa t c hmo d e l b u t a l s oi nt h e“ DEL UXE” , “ EXTRA” , “ ORI GI NAL ” t hemeani ngoft he“ Ar t i f l ex ”i ns c r i pt i onont hec as ebac k . “ PRI MA” ,“ SPECI AL” ,or“ SUPERDELUXE”model s . I tr ef er st oamoder nt y peunbr eak abl emai ns pr i ng. Abov e t h ei n s c r i p t i o no nt h eb a c kt h e r ei sac h a r a c t e r i s t i c“ f l o u r i s h ” Ver yol dwat c hesdonotf eat ur eanyi nf or mat i onaboutt he whi c hal s oof t enappear sont hedi al . model ont hedi al ,ast hec ol l ec t i onwasnotgr eatenough t odi s t i ngui s ht hewat c hesbymodel s .Of t ent hei ns c r i pt i on I nt h ec a s eo f t h e“ a t l a n t i c ”l o g o , t h e“ Ar t i f l e x ”i n s c r i p t i o nma y undert he“ ATLANTI C”l ogor ead“ WATERPROOF” ,whi c h appearont hedi al ,buti ti smuc hr ar ert hanwi t h“ At l ant i c ” ofc our s ehasnot hi ngt odowi t ht hemodel .I tonl yi nf or ms ma r k e dwa t c h e s . Ho we v e r , t h ef l o u r i s hc e r t a i n l ys h o u l dn o t t h a t t h ewa t c hi swa t e r r e s i s t a n t , wh i c hwa sad e s i r a b l ea n d appearon“ at l ant i c ” mar k eddi al s . muc hc l ai medf eat ur ei nt hepas t . 3. Thel ogoont hedi al ,backandmechani sm
6. Theshockpr ot ect i onsyst em
Th ep r e s e n c eo f t h es h o c kp r o t e c t i o ns y s t e mi sma r k e db y I f t h el o g oo nt h ed i a l i s“ At l a n t i c ”( t y p i c a l o f 1 9 5 0 ’ swa t c h e s ) , “ I NCABLOC”i nol derwat c hes( 1950sand1960s ) ,and t h eb a c ks h o u l df e a t u r ea ni d e n t i c a l l o g o( i t a l i c s , h a n d wr i t t e n “ ANTI CHOC”i nn e we ro n e s( e a r l y1 9 7 0 s ) . Ve r yo l dwa t c h e s f ont ,f i r s tc api t al l et t er ) . ( 1930sand1940s )mayf eat ur eani ns c r i pt i onr eadi ng “ SHOCKPROTECTED” , p l a c e do nt h ed i a l . Wh a t i st h er u l e , I f t h el o g oo nt h ed i a l i s“ a t l a n t i c ”( t y p i c a l o f 1 9 6 0 ’ sa n d1 9 7 0 ’ s t hen?I t mai nl ydependsont hemec hani s mi t s el f . wa t c h e s ) , t h eb a c ks h o u l df e a t u r ea ni d e n t i c a l l o g o( a l l l o we r I f t h ewa t c hc o n t a i n st h eET A1 1 0 0o rET A1 1 1 3me c h a n i s m, c as el e t t e r s ) . ones houl dex pec tt he“ I NCABLOC”i ns c r i pt i onont hedi al ( butnotnec es s ar i l yont hec as ebac k ) .I nt hec as eoft he
Thehi st or yofaf amousbr and
Ser i es,model s,andusef uli nf or mat i on
FELSA756mec hani s m,t hedi al andbac ks houl df eat ur e “ SHOCKPROTECTED”i nFELSA756: t h ei n s c r i p t i o n“ SHOCKPROTECTED” . An di f t h eme c h a n i s m bel ongst ot heFHFs er i es , t hedi al andbac ks houl df eat ur e t h ei n s c r i p t i o n“ ANTI CHOC” . Wh a t a b o u t ASs e r i e sme c h a ni s ms ? They-j us tl i k eET A’ s-f eat ur et heI NCABLOCs y s t em but t hec as ebac k sofs uc hwat c hesof t enr ead“ SHOCKPROTECTED”( mos t l ywat c hespr oduc edf orSc andi nav i an mar k et s ) .Andwhatdoesi tl ookl i k ei npr ac t i c e?Letus t ak eal ook : “ I NCABLOC”i nET A1 1 13:
“ ANTI CHOC”i nFHF9694N:
Thehi st or yofaf amousbr and
7. Secondhandandi ndex I t d o e sn o t a l wa y ss e e ms oo b v i o u s , b u t ATL ANTI Cwa t c h e s wi t hac e n t r a l s e c o n d sh a n d( wi t hc o mmo na x i so f h o u r , mi n u t e , ands ec ondhands )ar et henewerones ,andwat c heswi t h as mal l s ec ondshand( addi t i onal di al abov et he6o’ c l oc k c ount er )ar eol der ,wi t has i mpl ermec hani s m,us ual l y c ont ai ni ng15j ewel s .
Ser i es,model s,andusef uli nf or mat i on
Th e nc a met h et i meo f b e a u t i f u l c r o wn se mb r o i d e r e dwi t ht h e s t y l e d“ A” , wh i c hn o wa d a y sa r ear a r i t y :
I t s h o u l da l s ob en o t e dt h a t t h ef i n ei n d e xo f t h es e c o n d sh a n d i st y pi c al ofwat c hesf r om t he1940sandear l y1950s . 8. Thecr own Th i se l e me n t i sa l wa y sp r o b l e ma t i c , a si t i st h emo s t c o mmo n u n o r i g i n a l p a r t o f a no l dATL ANTI Cwa t c h . Wh yi st h a t ?I f t h e wa t c hwa su s e do na ne v e r y d a yb a s i s , t h ec r o wng o t wo r no u t f i r s t .Or i gi nal c r ownsof t enf eat ur edanembos s ed,s t y l ed l et t er“ A”or“ a” ,buti ts houl dnotbet r eat edasar ul e. Si nc et he1940sand1950st hec r ownst ookt hes hapeof amus hr oom:
Fi nal l y ,ac oupl eofc r ownsofnewerwat c hes( 1970sand n e we r ) :
Thehi st or yofaf amousbr and
Ser i es,model s,andusef uli nf or mat i on
hedecades ert gnsov i pedes y ogot L
Thehi st or yofaf amousbr and
Logot ypedesi gnsovert hedecades
Thi sc hapt erc ont ai nst hedes c r i pt i onandex ampl esof t r a n s f o r ma t i o no f t h eATL ANTI Cl o g o . I t a l s op r o v i d e sd e t a i l s ont hewr i t i ngs t y l eoft hel ogo,andt hes er i esname.
“ At l ant i c”–1980s/ 1990s ( pl ai nl ogowi t ht hef i r s tc api t al l et t er ,s er i esandmodel s pec i f i edornot )
I nt r oduct i on
L e t u ss t a r t b yd e s c r i b i n gt h et r a n s f o r ma t i o no f t h eATL ANTI C l ogo:
“ At l ant i c”–1990s/ pr esent
“ ATLANTI C”–1930s/ 1940s
( appl i qué( c onv ex )l ogowi t ht hef i r s tc api t al l et t er ,s er i es andmodel s pec i f i edornot )
( pl ai nl ogoc ompos edofbl oc kc api t al s ,s er i esandmodel Exampl es: nots pec i f i ed)
“ At l ant i c”–1940s/ 1950s
“ ATLANTI C”–1930s/ 1940s
( pl ai nl ogoc ompos edofbl oc kc api t al s ,s er i esandmodel n o t s p e c i f i e d ) ( pl ai nl ogowi t ht hef i r s tc api t all et t er ,handwr i t t enf ont , models pec i f i edornot )
“ At l ant i c”–1950s ( pl ai nl ogowi t ht hef i r s tc api t all et t er ,handwr i t t enf ont , model ,s er i es ,orbot hs pec i f i ed)
“ At l ant i c”–1950s/ 1960s ( appl i qué( c onv ex )l ogowi t ht hef i r s tc api t al l et t er ,handwr i t t enf ont ,s er i esandmodel s pec i f i ed)
“ at l ant i c”–1960s/ 1970s. ( appl i qué( c onv ex )l ogoc ompos edofl ower c as el et t er s , s er i esandmodel s pec i f i ed)
“ at l ant i c”–1970s/ 1980s ( p l a i nl o g oc o mp o s e do f l o we r c a s el e t t e r s , s e r i e sa n dmo d e l s pec i f i edornot )
Thehi st or yofaf amousbr and
“ At l ant i c”–1940s/ 1950s
Logot ypedesi gnsovert hedecades
“ At l ant i c”–1950s/ 1960s
appl i qué( c onv ex )l ogowi t ht hef i r s tc api t al l et t er ,hand( pl ai nl ogowi t ht hef i r s tc api t all et t er ,handwr i t t enf ont ,( wr i t t enf ont , s er i esandmodel s pec i f i ed) models pec i f i edornot )
“ At l ant i c”–1950s at l ant i c”–1960s/ 1970s ( pl ai nl ogowi t ht hef i r s tc api t all et t er ,handwr i t t enf ont ,“ model ,s er i es ,orbot hs pec i f i ed) ( appl i qué( c onv ex )l ogoc ompos edofl ower c as el et t er s , s er i esandmodel s pec i f i ed)
Thehi st or yofaf amousbr and
“ at l ant i c”–1970s/ 1980s
Logot ypedesi gnsovert hedecades
“ At l ant i c”–1990s/ pr esent
appl i qué( c onv ex )l ogowi t ht hef i r s tc api t al l et t er ,s er i es ( p l a i nl o g oc o mp o s e do f l o we r c a s el e t t e r s , s e r i e sa n dmo d e l( a n d mo d e l s p e c i f i e d o r n o t ) s p e c i f i e do r n o t )
“ At l ant i c”–1980s/ 1990s ( pl ai nl ogowi t ht hef i r s tc api t all et t er ,s er i esandmodel s pec i f i edornot )
Fr om gener al t ospeci f i c Al o g oc o mp o s e do f a l l c a p i t a l si su n f o r t u n a t e l yar a r i t y , a n d e x a mp l e so f wa t c h e swi t hs u c hal o g owe r ep r e s e n t e da t t h e begi nni ngoft hi sc hapt er . Thel ogoss hownbel owar et hef i r s ts t y l i s edl ogoswhi c h s uc c eededt heoneswr i t t eni nbl oc kc api t al s .Logoss et agai ns tabl ac kbac k gr oundar equi t er ar e.
Thehi st or yofaf amousbr and
Logot ypedesi gnsovert hedecades
Thenc amet het i meoft heanc horandc ompas swhi c hi s u s e dt op r e s e n t d a y :
Th el o g owi t ht h ef i r s t c a p i t a l “ A”wa sr e p l a c e db yas e p a r a t e , l o we r c a s e“ a ” , a n dt h eb r a n dn a mewr i t t e ni na l l l o we r c a s e l et t er s .I ni t i al l yt hel ogowasappl i qué,t heni twasc hanged t opl ai n:
Ap a r t f r o mt h ef l a t t e n i n g , t h es e p a r a t e“ a ”r e c e i v e daf r a mi n g , orev en“ r ai s i ng” :
ms s Mechani
Thehi st or yofaf amousbr and
Mechani sms
Th i sc h a p t e ri n t r o d u c e st h ema j o r i t yo f me c h a n i s msf i t t e d Me c ha ni s msmos tc ommoni nATLANTI Cwa t c he s i nol d( andnewer )ATLANTI Cwat c hes . Yo uwi l l a l s os e ep i c t u r e so f t h emo s t p o p u l a rme c h a n i s ms , ET A1 1 0 0 s uc hasET A1 100,ET A1 1 13, AS1 188, AS1604,andt he Pl eas enot et hec al i br enumber1 100undert hebal anc e r ar ebutv al uabl eFELSA756. wheel : Manyc ont empor ar yquar t zwat c hesc ompet ef ort het i t l e oft hemos tbeaut i f ul des i gn,butwoul dt heyat t r ac ty our at t ent i on,i fy ouk newt heywer ebat t er y power ed? Wh a t ma d ee l e c t r o n i cwa t c h e sb e a t t h eme c h a n i c a l o n e s i nt h e1 9 8 0 s , wa st h e i ra c c u r a c y . Ho we v e r , t h emo s t v a l u e d el ementofamec hani c al wat c hi si t s“ hear tands oul ”–t he mec hani s m,power edbyt hemai ns pr i ng. Wat c hmec hani s msar el abel l edbymeansofas er i esof s i gns( l et t er sandnumber s ) .Thi sl abel i sc al l edac al i br e whi c hdes c r i best hes t r uc t ur al c har ac t er i s t i c soft hewhol e me c h a n i s m, s u c ha st h es i z eo f e l e me n t sa n dt h e i ra l i g n me n t . Thedi f f er enc ei nas i ngl el et t erornumber ,ort heabs enc e orpr es enc eofanaddi t i onal s i gn,i nf or msust hatwear e deal i ngwi t hadi f f er entt y peofmec hani s m. Th eu n d e n i a b l el e a d e r si nt h ec a s eo f ATL ANTI Cwa t c h e s f r om t he1950sand1960sar emec hani s msmanuf ac t ur ed byt hec ompani esET AandASSc hi l d. Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : Bef or ewegett ot hephot ogr aphs ,l etmei nt r oduc et he -MI LANO, s oc al l edEbauc hesSAs i gnat ur es ,whi c hmayappearon -SPEEDWAY , me c h a n i s ms( p a r t i c u l a r l yt h o s ep r o d u c e db yASSc h i l d , ET A, -Wor l dmas t er , FELSA,FHF ,andUNI TAS,ast hes ear emos tc ommon -Wor l dmas t erEXTRA, i nATLANTI Cwat c hes ) : -Wor l dmas t erSUPER. ET Aa p p e a r st ob et h es i mp l e s t me c h a n i s mf i t t e di nATL ANTI C wa t c h e s . Ho we v e r , i t sp e r f o r ma n c ei ss o me t i me ss u r p r i s i n g . Pr e s e n t e db e l o wi st h eET A1 1 0 0wi t ha ne n g r a v e d“ At l a n t i c ” i n s c r i p t i o ni nh a n d wr i t t e nf o n t ( p l u s , i n s t e a do f “ 1 7J EWEL S” , t hei ns c r i pt i onr eads“ 17RUBI ES” ) : Awat c hf i t t edwi t ht hi st y peofmec hani s m ( SPEEDWAYROYAL) :
[ Fi g . Si g n a t u r e s( f a c t o r yma r k i n g s )o f t h eSwi s sc o mp a n yEb a u c h e sSA* ]
[ *Bar t ni kB. ,Podwapi ńs k iW. ,1976,T ec hnol ogi amec hani z mów z egar owy c h.Mec hani z my , War s z awa]
Thehi st or yofaf amousbr and
ET A1 1 13
Mechani sms
i nET A1 1 13hast wo:
Pl eas enot et hec al i bernumber1 1 13undert hebal anc e wh e e l :
Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : -Wel t mei s t erEXTRA, -Wel t mei s t erSPECI AL, -Wel t mei s t erSUPER, -Wor l dmas t er , -Wor l dmas t erDELUXE, -Wor l dmas t erEXTRA, -Wor l dmas t erPRI MA, -Wor l dmas t erSPECI AL, -Wor l dmas t erSUPER, -Wor l dmas t erSUPERDELUXE. Di f f er encesbet weenET A1 100andET A1 1 13 What i st heeas i es t wayt odi s t i ngui s hbet weenET A1 100 a n dET A1 1 1 3 ?Pl e a s et a k eal o o ka t t h ewh e e l b r i d g e , wh i c h hass t r ai ghtedgesi nt heET A1 100,andani ndent ededge i nt heET A1 1 13. Thi si st hef i r s tbutnotonl ydi f f er enc e. Anot herdi s t i nc t i v eel ement( poi nt edoutbymyf r i end, awat c hmak er )i st hec l i c ki nt hewi ndi ngar ea.Letust ak e al ookatt hes ec l i c k si nt hepi c t ur espr ov i dedbel ow( upper p h o t o–ET A1 1 0 0 , l o we rp h o t o–ET A1 1 1 3 ) . Th ec l i c ki nET A 1 1 0 0h a so n l yo n ei n d e n t a t i o no ni t sp e r i me t e r , a n dt h ec l i c k
AS1 188 Ame c h a n i s mt y p i c a l o f ATL ANTI CVa r l d s ma s t a r u rwa t c h e s ( f o r Sc a n d i n a v i a nma r k e t s ) .
Thehi st or yofaf amousbr and
Mechani sms
Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : -Var l ds mas t ar ur , -Var l ds mas t ar urSUPER, -Wel t mei s t er , -Wel t mei s t erEXTRA, -Wel t mei s t erPRI MA -Wel t mei s t erSUPERDELUXE, -Wor l dmas t er , -Wor l dmas t erEXTRA, -Wor l dmas t erPRI MA, -Wor l dmas t erSUPER, -Wor l dmas t erSUPERDELUXE.
Di f f er encesbet weenAS1 188andAS1604
AS1604
FELSA756
Whati st heeas i es twayt odi s t i ngui s hbet weenAS1 188 andAS1604?Agai n,wear eai dedbyt hes hapeoft he wh e e l b r i d g e , wh i c hh a ss t r a i g h t e d g e si nt h eAS1 1 8 8 , a n d ani ndent ededgei nt heAS1604.
Anot hermec hani s mt y pi c al of ATLANTI CVar l ds mas t ar ur Th eme c h a n i s mp r e s e n t e db e l o wi st h eFEL SA7 5 6 . I nmy wa t c h e s( f o rSc a n d i n a v i a nma r k e t s ) . o p i n i o n , i t i st h emo s t b e a u t i f u l me c h a n i s mf i t t e di nATL ANTI C wat c hes . Pl eas enot et hat t hi smec hani s mi snot equi pped wi t ht heI NCABLOCs y s t em.Letust ak eal ook :
Bel ow wec l ear l ys eet hes pr i ngoft hes hoc k pr ot ec t i on s y s t e m( n o t I NCABL OC) , as i g n a t u r eo f t h eFEL SAc o mp a n y , andt henumber756( l owerl ef tar ea) : Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : -Var l ds mas t ar ur , -Var l ds mas t ar urEXTRA, -Var l ds mas t ar urJ ETSUPER, -Var l ds mas t ar urPRI MA, -Wel t mei s t er , -Wel t mei s t erSUPEREXTRA, -Wor l dmas t er , -Wor l dmas t erPRI MA, -Wor l dmas t erSUPER, -Wor l dmas t erSUPERDELUXE, -Wor l dmas t erSUPEREXTRA.
Thehi st or yofaf amousbr and
Mos tc ommonl yi ns t al l edi n: -Wor l dmas t erEXTRA, -Wor l dmas t erSUPER.
Mechani sms
UNI T AS6300( N)
Andher ewehav eanATLANTI Cwat c hpower edbyt he FELSA756( pr obabl yt hemos t beaut i f ul wat c hev ermanuf ac t ur edbyATLANTI C) :
Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : -Wor l dmas t erDELUXE, -Wor l dmas t erORI GI NAL( 1960s / 1970s ) -Wor l dmas t erPRI MA, -Wor l dmas t erSUPER, -Wor l dmas t erSUPERDELUXE. ET A28042/ 2804/ 2824
FHF969 Mos tc ommonl yi ns t al l edi n: -Wor l dmas t erAr tDec o( 1990st opr es ent ) Ot hermechani smsi nst al l edi nATLANTI Cwat ches ( i nal phabet i calor der ) :
Mos tc ommonl yi ns t al l edi nt hef ol l owi ngs er i es / model s : -BEACHBOY , -DST AR, -ROVER, -SKI PPER, -SQUAREDATE, -TROUBADOUR, -Wor l dmas t erORI GI NAL( 1980s )
ASmec hani s ms -AS1 130 -AS1 158 -AS1287 -AS1382N -AS1430 -AS1453 -AS1456 -AS1700 -AS1702 -AS1716 -AS1780 -AS1931 -AS1950
ET Amec hani s ms : -ET A1080 -ET A2451 -ET A2678 -ET A2783
UNI T AS6325
FELSAmec hani s ms : -FELSA465 -FELSA690 FHFmec hani s ms : -FHF28 -FHF96
y er l Gal
Thehi st or yofaf amousbr and
Gal l er y
At l ant i c ,1930s / 1940s ,s mal ls ec ond,s er i esandmodel At l ant i cmodel PRECI SI ON,1940s ,s mal l s ec ond,s er i es nots pec i f i ed andmodelnots pec i f i ed
Thehi st or yofaf amousbr and
At l a n t i c , 1 9 4 0 s , s ma l l s e c o n d , s e r i e sa n dmo d e l n o t s p e c i f i e d At l ant i c ,1940s,s er i esandmodel nots pec i f i ed
Gal l er y
Thehi st or yofaf amousbr and
At l ant i c ,1 9 4 0 s ,s e r i e sa n dmo d e l n o t s p e c i f i e d
Gal l er y
At l a n t i c , 1 9 4 0 s / 1 9 5 0 s , s e r i e sa n dmo d e l n o t s p e c i f i e d , t y p i c a l c r o wn
Thehi st or yofaf amousbr and
At l a n t i c , 1 9 4 0 s / 1 9 5 0 s , s e r i e sa n dmo d e l n o t s p e c i f i e d , t y p i c a l At l a n t i cmo d e l MI L ANO, 1 9 4 0 s / 1 9 5 0 s , t y p i c a l c r o wn c r o wn
Gal l er y
Thehi st or yofaf amousbr and
At l a n t i cmo d e l SPEEDWAYROYAL , 1 9 5 0 s
Gal l er y
At l ant i cVar l ds mas t ar urs er i es ,1940s / 1950s , model not s p e c i f i e d , t y p i c a l c r o wn
Thehi st or yofaf amousbr and
At l ant i cVar l ds mas t ar urs er i es ,1940s / 1950s ,model not At l a n t i cWe l t me i s t e r s e r i e s , mo d e l EXTRA, 1 9 5 0 s s p e c i f i e d , t y p i c a l c r o wn
Gal l er y
Thehi st or yofaf amousbr and
At l a n t i cWo r l d ma s t e rs e r i e s , 1950s , model nots p e c i f i e d , t y p i c a l c r o wn
Gal l er y
At l ant i cWor l dmas t ers er i es , model SUPER, 1950s
Thehi st or yofaf amousbr and
Gal l er y
At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l EXTRA, 1 9 5 0 s , g u i l l o c h e At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l EXTRA, 1 9 5 0 s , g u i l l o c h e d i a l d i a l
Thehi st or yofaf amousbr and
Gal l er y
At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l EXTRA, 1 9 5 0 s , g u i l l o c h e At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l EXTRA, 1 9 5 0 s , g u i l l o c h e d i a l d i a l
Thehi st or yofaf amousbr and
At l ant i cWOLMEI STERs er i es / model ,1950s
Gal l er y
At l a n t i cVa r l d s ma s t a r u rs e r i e s , mo d e l EXTRA, 1 9 5 0 s
Thehi st or yofaf amousbr and
At l ant i cWor l dmas t ers er i es ,model PRI MA,1950s
Gal l er y
At l a n t i c , 1 9 5 0 s , s e r i e sa n dmodel nots p e c i f i e d
Thehi st or yofaf amousbr and
At l ant i cWor l dmas t ers er i es ,model SPECI AL,1950s
Gal l er y
At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l SUPER, 1 9 5 0 s
Thehi st or yofaf amousbr and
Gal l er y
At l ant i cWor l dmas t ers er i es ,modelSUPER DELUXE, At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l SUPERDEL UXE, 1 9 5 0 s 1950s
Thehi st or yofaf amousbr and
Gal l er y
At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l ORI GI NAL , 1 9 5 0 s / 1 9 6 0 s At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l ORI GI NAL , 1 9 5 0 s / 1 9 6 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel MONZA,1960s / 1970s
Gal l er y
At l a n t i cmo d e l SQUAREDATE, 1 9 6 0 s / 1 9 7 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel BEACHBOY ,1970s
Gal l er y
At l a n t i cmo d e l BENMATI CDD, 1 9 7 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel ROVER,1970s
Gal l er y
At l a n t i cmo d e l SEAHUNTER, 1 9 7 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel TI MEROYCS,1970s
Gal l er y
At l a n t i cmo d e l TI MEROYUT , 1 9 7 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel TRAVELMATE,1970s ,al ar m
Gal l er y
At l a n t i cmo d e l TROUBADOUR, 1 9 7 0 s
Thehi st or yofaf amousbr and
At l ant i cmodel SI L VERSTREAK,1970s
Gal l er y
At l a n t i c , 1 9 7 0 s , s e r i e sa n dmodel nots p e c i f i e d
Thehi st or yofaf amousbr and
At l ant i cWor l dmas t ers er i es ,model Ar tDec o,1990s
Gal l er y
At l a n t i cWo r l d ma s t e r , 2 0 0 8 , l i mi t e de d i t i o nt o3 3 3p i e c e so n l y , o r y g i n a l mo v e me n t HB3 1 3
Thehi st or yofaf amousbr and
Gal l er y
At l ant i cWor l dmas t erCHRONOGRAPH,2008,l i mi t ed At l a n t i cWo r l d ma s t e rs e r i e s , mo d e l Ar t De c o , 2 0 0 9 , a u t o ma t i c edi t i ont o120pi ec esonl y,aut omat i cwi t hVal j oux7750 mov ement
Thehi st or yofaf amousbr and
Gal l er y
At l ant i cWor l dmas t ers er i es ,2009,l i mi t ededi t i ont o121 At l ant i cWor l dmas t erCHRONOGRAPH,2009,aut omat i c pi ec esonl y wi t hVal j oux7750mov ement
on i us Concl nal i F
Thehi st or yofaf amousbr and
Fi nalConcl usi on
Ol dAt l a n t i cwa t c h e sa r el i k ea nn e v e re n d i n gs t o r y . Wh e n y o us t a r t t ot h i n kt h a t y o uh a v es e e nt h e ma l l a n dt h a t t h e r e i sn o t h i n gt h a t c a ns u r p r i s ey o u , a n o t h e ro n ea p p e a r s . On e t h i n gi ss u r et h o u g h , ATL ANTI Cwa t c h e sa n dt e d i u ma r et wo c ont r adi c t i ons . Ol dAt l ant i cwat c hesar eal s ot hes t or i esofpeopl ewho c a met ob et h e i ro wn e r si nv e r yd i f f e r e n t , s o me t i me sp e c u l i a r way s .Forme, At l ant i ci sanadv ent ur ewi t hwat c hes and peopl ewhoc ons i dert hem ass omet hi ngmor et hanj us t anev er y daydev i c ef ormeas ur i ngt i me. Theadv ent ur ei s s t i l l al i v eand i ti st ak i ngmor eandmor ef abul ousf or ms . Yo ua r eh o l d i n go n eo f s u c he x a mp l e si ny o u rh a n d s , d e a r r eader .I st her eanATLANTI Cwat c hony ourwr i s tbyany c hanc e?
Wo j c i e c hKu t e r ma n k i e wi c z