Marketing Plan 10/33 East Crescent Street McMahons Point
The Anchorage Penthouse Presented by Adrian Bridges
Buyers/Relocation Agents
Interstate Buyers
Expats
TARGET MARKET $ High Net Worth
Downsizers
International Market
SALES AND MARKETING STRATEGY
CINEMATOGRAPHY a. b. c. d. e. f. g.
Dawn to dusk transitions Tender boat arrival People launching paddle boards Cocktail party footage Kids enjoying pool Village and lifestyle aspects Angela Shallis narration and presentation Cost = $2,500
LAUNCH EVENT a. b. c. d. e. f. g. h.
Media personalities Social influencer's (design and property focus) Top buyers agents Top relocation and international agents Local personalities Key people Atlas team Valet parking and red carpet Adrian Bridges Investment
DIGITAL, SOCIAL AND SEO a. b. c. d. e. f. g. h.
Top property, design and lifestyle blogs www.anchoragepenthouse.com.au landing page Targeted facebook, youtube, Instagram and linkedin ads Realestate.com.au Premium Listing Domain.com.au Premium Listing LJHooker.com.au Atlas.com.au International Property Sites Cost = $4,500
PR OPPORTUNITIES a. b. c. d.
Mosman Daily Domain/SMH Breakfast TV Sky News Cost = Free
PRINT MEDIA a. b. c.
Mosman Daily with liftover to Wentworth Courier Sydney Morning Herald Domain Cost = $11,000 (approx)
VIEWINGS a. b.
Private one-on-one viewings 7 days a week Minimum 2 team members at every viewing
AUCTION a. b.
Private auction event held for registered bidders only Streamed live for overseas bidders to take part
COMMUNICATION a. b. c. d.
Daily personal updates Atlas portal for real time campaign metrics Written report once a week Face to face meeting once a week
DESIGN AND VISION a. b.
Custom scheme prepared by Tess Regan a top lower north shore designer Bespoke styling by Coco-Republic can be sold as a package to a new purchaser Cost = $5,500
NEXT STEPS a. b. c. d. e. f.
Appoint Adrian Bridges Determine timing of tenants vacating Engage home preparation and styling team Engage designer for the vision scheme Start creating lifestyle content Build anticipation among key buyer groups 30 days prior to launch
CAMPAIGN COSTS - Photography, copy, floorplan $3,000 (incl. drone and virtual tour) - Video $2,500 - Signage and Brochures $2,000 - Web and Social $10,000 - Print $11,000 (approx) Total = $28,500 (approx)
Adrian Bridges