Welcome John Fletcher Properties 126 Holt Avenue Cremorne Presented by Adrian Bridges
WHY CHOOSE ATLAS? At Atlas we make selling smarter by empowering you with real time insights enabling us to; - Attract the right buyers to the development - Create and time your campaign perfectly to help you achieve your goals - Accurately position the development to maximise your outcomes - Implement and continually review the best strategies to keep you ahead of your competition Tech-smart platform gives the agents precious time back to do what were best at; - Connecting, engaging and negotiating with potential buyers through strategic buyer matching using email marketing and social media target marketing.
THE ADRIAN BRIDGES ADVANTAGE - 15 year experience selling property across the Lower North Shore and East Coast of Australia - Ranked as one of the top sales agents with a proven sales track record - Strong social media presence with an organically built audience/following - Adrian already has rapport and profile with buyers making them more comfortable, confident and at ease with the buying and sales process - Can assist with the purchase, sale of their home, renting and finance – streamline turnkey service approach - Effective and efficient systems and processes in place, as well as support teams to manage the sales process through to settlement - Database is focused on people living and buying from the upper & lower north shore, eastern and surrounding suburbs - Adrian is in constant contact with 59 Chinese agents, 48 relocation agents globally and 32 buyers’ agents nationally
Buyers Agents
National Buyers
Expats
OUR UNIQUE BUYER NETWORK $ High Net Worth
Relocation Agents
Asian Market
$7.8m
$7.5m
$6.5m
201/3 East Crescent McMahons Point
101/3 East Crescent McMahons Point
G01/3 East Crescent Mcmahons Point
$6.5m
$2.7m
$2.7m
12/762 Military Road Mosman
201/102 Macpherson Street Cremorne
8/87 Cabramatta Road Mosman
$2.05m
$1.5m
$1.075m
101/102 Macpherson Street Cremorne
3/58 Gerard Street Cremorne
4/41 Spofforth Street Mosman
ADRIAN BRIDGES RECENT APARTMENT SALES
SALES AND MARKETING STRATEGY
STAGE ONE (SOFT LAUNCH) Note: Will need logo, CGI's and development branding supplied to create: -
EDM to Atlas buyer database Military Road billboard A5 Mail cards Marketing Plans in A1/Floor plates Development copywriting Optional development brochure (12 page) Management Fee
APPROX INVESTMENT $6,000 - $7,000* *Costs are estimated only, appropriate quote will be provided within 48hrs
STAGE TWO - Videography - Social media campaign APPROX INVESTMENT $5,000 - $5,500* *Costs are estimated only, appropriate quote will be provided within 48hrs
STAGE THREE - REA - project profile 3 months - Domain - project profile 3 months - Development signboard* INVESTMENT $33,310.40 *Cost subject to change dependent on signboard size
STAGE FOUR - Mosman Daily - Full page ads - North Shore Times - Full page ads APPROX INVESTMENT $15,000* *Costs are estimated only, appropriate quote will be provided within 48hrs
RECOMMENDED MARKETING COLLATERAL Key collateral required at commencement -
8 - 12 CGI's Floorplans (individual) Floor plates Website landing page Brochure - Development/Interiors Schedule of finishes Finishes board Brochure for development
DEMOGRAPHIC BUYER PROFILE AND TARGET MARKET
Downsizers
Executive Couples
72%
55%
of downsizers in the North Shore and Northern Beaches stay in the area
21%
of downsizers move within the city, Eastern Suburbs and Hills District
7% unknown
Investors
58%
of investors come from the North Shore and Northern Beaches
31%
of investors come from surrounding areas, City, Eastern suburbs, Hills District, Inner West & South Sydney
6% unknown
5% expats
of executive couples come from North Shore and Northern Beaches
16%
of executive couples come from the Inner West
15%
Sydney metro and Eastern Suburbs
14% unkown
PROJECT EXPERIENCE AND PORTFOLIO
Fastest selling luxury development in Sydney 19/20 SOLD OUT - 8 sold through Atlas network - 5 sold during stage one, off market period - 11 sold during the ‘on market’ period via REA/Domain/WeChat Marketing elements used overall: - REA Project Profile - Domain Project Profile - EDM - Mailcards - Creative Services - Development prestige brochure - Videography - Development Website - Display suite
SOLD OUT Creating an immediate sense of prestige and delivering the ultimate in architectural sophistication and innovative design, ‘The Terraces’ Willoughby is a brand new boutique complex of six, exquisite three-bedroom terraces.
3 East Crescent McMahons Point Sold remaining apartments on completion 2021 G01 - $6.5m 101 - $7.5m 201 - $7.8m
THE MACPHERSON 102 Macpherson Street Cremorne Sold remaining apartments on completion 2019 101 - $1.6m 201 - $2.7m
1 The Boulevarde Cammeray Now selling 5 Apartments ranging from $2.1m - $4.5m
INDICATIVE PRICING
Internal sqm External sqm
Parking
$25,000 p.sqm
$27,500 p.sqm
Recommended Ask
Apartment
Aspect
Description
View
Unit 1
North
2br Garden Apartment
Nil
80
33
2
$
2,000,000.00
$
2,200,000.00
$
2,250,000.00
Unit 2
South
2br + study garden apartment
Nil
102
108
2
$
2,550,000.00
$
2,805,000.00
$
2,550,000.00
Unit 3
North
Elevated 3br apartment
Nil
95
95
1
$
2,375,000.00
$
2,612,500.00
$
2,650,000.00
Unit 4
South
Elevated 2br apartment
Nil
81
11
1
$
2,025,000.00
$
2,227,500.00
$
2,050,000.00
Unit 5
North
2 Story 3br penthouse
District
130
15
2
$
3,250,000.00
$
3,575,000.00
$
3,600,000.00
Unit 6
South
2 story adaptive 2/3br penthouse
City
98
10
2
$
2,450,000.00
$
2,695,000.00
$
2,750,000.00
Total
$
15,850,000.00
FEES AND COMMISSIONS Along with successfully negotiating the sale, our fee includes the following services; Our proposed professional fee is 2.2% inclusive of GST.
NEXT STEPS a. b. c. d.
Appoint Atlas and execute agency agreement Atlas sales and marketing team property tour Prepare soft launch material Soft launch and off-plan sales to commence October 2021 e. Official launch upon completion f. Style all remaining apartments for private showings to take place
Adrian Bridges