HOW BIG IS THE ATLAS SOCIETY’S REACH ONLINE, REALLY?

The Atlas Society now has the largest and has the most engaged socialmedia following in the Objectivist space on Facebook, Instagram, Twitter, LinkedIn, and TikTok. If there are people out there searching for a community centered around Ayn Rand’s ideas, they are finding The Atlas Society. Without naming names, how does The Atlas Society match up with other Objectivist accounts on social media?

While growth in audience size can be a meaningful metric, it can also be deceiving. Organizations that pour resources into advertising for “likes,” while neglecting to develop a meaningful content strategy invariably result in the paradox of massive audiences with minimal engagement.

A far more meaningful metric is Average Per Post Engagement (or APPE), that represents how many people comment, share and like EACH PIECE of content we post to our social media accounts. By spring of 2023, our APPE had grown to 40K.

In other words, EACH of the roughly 50 pieces of content (graphics, quotes, videos) prompts on average tens of thousands comments, shares and likes–on our page and the pages to which our content is shared. That translates into MILLIONS of engagements a week—and that’s just on Facebook, one of the eight platforms we manage.

What accounts for this phenomenal engagement? It’s not just provocative, inspiring and often funny graphics and posts. It’s the fact that in our content community—the conversations, debates, and back and forth that follow in the comment sections—our followers come for the posts, but they stay for the lively discussions they spark.

HIGHEST PERFORMING CONTENT!

The Atlas Society Now on Substack!

We’re always looking for creative ways to reach new audiences, which is why The Atlas Society is now LIVE on Substack—the increasingly goto platform for independent journalism. Whether it is our weekly newsletter, Zoom webinars, or podcast content, this all-in-one place will make sure that you never miss what The Atlas Society has to offer.

We hope you will follow us on Substack and help us to introduce new audiences to Objectivism and Ayn Rand. Subscribe Today!

Over the last few years we have received a significant number of requests from donors to be connected with other Objectivists in their area. In response we launched our regional chapter program this year!

The 3 inaugural chapters included:

• Greater Philadelphia

• Greater Boston

• Southern California

We anticipate the number of Chapters to grow quickly across the United States! Sign up here to be added to an existing chapter or to be notified when a Chapter begins near you