ATL Automotive DRIVE Issue 10

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Reasons People Love Honda

Honda aptly selected “The Power of Dreams” as its tagline, because in fact it is the dream car of millions of people worldwide. Why do people love Hondas so much? For many it’s the unique design, while others say they last forever. We compiled a list of 101 reasons why people say “I Love My Honda”. 1. Excellence in engineering 2. Best Overall Brand 3. Best Value 4. Best Resale Value 5. Most Reliable 6. Most Trusted 7. Peace of mind 8. Affordable 9. Car and Driver Top 10 Best Cars 10. #1 selling mid-size sedan 11. Comfortable 12. Convenient 13. Fuel Efficient 14. Safe 15. Spacious 16. Sporty 17. Styling 18. Race car

19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.

Fun to drive Smooth riding Agile handling Smooth gear shifting Responsive acceleration Reduced engine friction Real Time™ 4-Wheel drive Moon roof Bluetooth technology Reverse camera Leather wrapped steering wheel Multi-function steering wheel Tilt & telescopic steering column Engine start/stop button

33. Dual Zone Automatic Climate Control System 34. 8-inch I-MID (Intelligent Multi-information Display) screen 35. 5-inch Touch Screen 36. MP3/Auxiliary input 37. AM/FM/CD Player 38. USB Connectivity 39. Cruise control 40. Centre console with armrest 41. Rear seat centre armrest 42. Leather trimmed seating 43. Front bucket seats 44. Fold flat capable seating 45. 60/40 split 2nd row magic seat 46. Head restraints at all seating positions 47. Multiple storage compartments 48. Cargo light area 49. Eco-assist system 50. Distance –to-Empty Indicator 51. Digital Odometer and Digital Trip Meters 52. Hill start assist 53. Remote entry system 54. Direct ignition system with immobilizer 55. Anti-theft factory alarm system 56. Alloy Wheels 57. All season tyres 58. Full-sized spare tyre 59. Fog lamps 60. LED brake lights 61. 16-valve SOHC i-VTEC 62. 24-valve SOHC i-VTEC 63. V-6 64. In-line 4-cylinder engine 65. Variable Cylinder Management (VCM) 66. Active Noise Cancellation (ANC) 67. 6 Speed Automatic Transmission 68. Unit-body construction 69. Macpherson strut front suspension 70. Multi-link rear suspension 71. Electric power-assisted rack-and-pinion

steering (EPS) 72. Linear braking performance 73. Brake Assist 74. Electronic Brake Distribution 75. Anti-lock Braking System 76. Vehicle stability assist with traction control 77. Advanced Compatibility Engineering (ACE) Body structure 78. IIHS Top Safety Pick 79. 5 Star Safety Rating 80. Side-impact door beams 81. Clear all-round visibility 82. Standard front air bags 83. Side curtain airbags 84. Automatic tensioning seatbelts 85. Seatbelt reminder 86. Lower anchor and tethers for children 87. Child proof rear door locks 88. Impact absorbing body coloured bumpers 89. Exterior Temperature Indicator 90. Fuel Economy Indicator 91. Direct Control and Shift Hold System 92. Running boards 93. Tailgate spoiler 94. Roof rails 95. Cross bar 96. Body side molding 97. Deck lid spoiler ATL Automotive Limited 98. Best in Customer Service 5 Years in a Row 99. Gold Star Certified Dealership 100. Highly trained technicians 101. Unbeatable *Features vary based on the model


CR-V Starting Price Monthly Payment: $55,171 20% Duty $69,933 Full Duty

A3 Sportback Starting Price Monthly Payment: $53,605 20% Duty $83,290 Full Duty

Accord Starting Price Monthly Payment: $64,492 20% Duty $77,879 Full Duty

Q5 Starting Price Monthly Payment: $89,390 20% Duty $138,798 Full Duty

Fit Starting Price Monthly Payment: $35,743 20% Duty $44, 976 Full Duty

Q3 Starting Price Monthly Payment: $74,480 20% Duty $95,915 Full Duty

Civic Starting Price Monthly Payment: $46,242 20% Duty $56,433 Full Duty

XF Starting Price Monthly Payment: $109,639 20% Duty $121,106 Full Duty

Tiguan Starting Price Monthly Payment: $59,100 20% Duty $74,200 Full Duty

A7 Starting Price Monthly Payment: $160,057 20% Duty $201,452 Full Duty

Amarok Starting Price Monthly Payment: $47,800 20% Duty $59,900 Full Duty

Evoque Starting Price Monthly Payment: $90,810 20% Duty $106,791 Full Duty

On-site financing now available

Discovery 4 Starting Price Monthly Payment: $146,751 20% Duty $184,574 Full Duty

F-TYPE Starting Price Monthly Payment: $247,271 20% Duty $280,172 Full Duty

Range Rover Sport Starting Price Monthly Payment: $252,648 20% Duty $289,412 Full Duty

Polo Starting Price Monthly Payment: $36,990 20% Duty $45,400 Full Duty

Jetta Starting Price Monthly Payment: $49,400 20% Duty $60,600 Full Duty

Freelander 2 Starting Price Monthly Payment: $88,947 20% Duty $105,958 Full Duty

Monthly payments are based on lowest bank rates

Who says you can’t have it all?

Push the ECON button in the Civic and see how fuel efficient you’re driving with the green and blue bars of the Eco Assist ™. Your driving pleasure goes up a few notches with the Civic’s 1.6L i-VTEC engine, 5 speed Automatic Transmission, 125hp, 151Nm of torque, 41.5mpg, 735km per tankful, Tilt and Telescopic Steering Column, Econ button, Brake Assist, Electronic Brake Distribution (EBD), Anti-lock Braking System (ABS), IIHS Top Safety Pick, Intelligent Multi-Information Display (i-MID), Bluetooth Technology, USB Audio and iPod connectivity. Schedule a test drive and book your Civic now.



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