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Big Bang! Bang & Olufsen – “The Best Automotive Audio System Ever” Forget the clubs. There’s a party waiting to happen right there in the Audi A6. Imagine yourself locked inside a luxury car with up to 19 high-performance loud speakers! What a way to shake the Monday blues or kick start a scintillating weekend. Sharing a unique bond in technological innovation, pioneering and emotional design, the partnership between Audi and Bang & Olufsen produced one of the most sophisticated car sound systems in the world. The customized speakers and the patented Bang & Olufsen technologies – Acoustic Lens Technology and the unique ICEpower technology – make it the best acoustic experience ever created for the car.

Pure listening pleasure Have you ever arrived at your destination only to wait in the car until a certain piece of music has finished? If you opt for the outstanding Bang & Olufsen Advanced Sound System in the Audi A6, it might be prudent to get into the habit of setting off a little earlier. Audio reviewers, test panels and conductors have labelled the Bang & Olufsen Advanced Sound System, quite simply, “the best automotive audio system ever.” It has been described with adjectives such as ‘revolutionary,’ ‘stunning,’ ‘sensational’ and ‘flawless’. With the Audi A6 and the Bang & Olufsen Advanced Sound System you get the quintessential driving and listening experience combined.

Visual and audible magic Chances are, the recorded music you listen to has been treated and massaged, engineered, mixed and mastered by teams of people with years of experience. One recording microphone can cost millions. The instruments themselves of course can cost much, much more. The Bang & Olufsen Advanced Sound System allows you to hear every nuance in microscopic detail. You’ll finally be able to appreciate fully not just the talent of the artists involved but also the hours of studio time and the minute adjustments made during and after the recording process. Turn the ignition key, keep a close eye on the dashboard and watch as two tweeters silently emerge from their hidden positions. Besides adding a visual touch of magic, these two sculptured, zinc lenses ensure a wide 180º horizontal dispersion, helping to provide you and your passengers with superior acoustic staging and perspective. It’s all thanks to the amazing acoustic lens technology that’s also used in the renowned BeoLab 5 domestic speaker range.

Surround yourself with sound The acoustic lenses are just two out of a total of fifteen active loudspeakers that comprise the Bang & Olufsen Advanced Sound System, including a powerful subwoofer and centre speaker. Of course each speaker is completely custom designed for the Audi A6. The sound system delivers a total output of 1,200 watts. However, because of Bang & Olufsen’s patented ICEpower amplifier technology you’ll get this lavish power without having to spoil the interior with oversized loudspeaker units, the system has been designed to perfectly complement the Audi A6. And because all fifteen speakers have their own dedicated amplifier (active loudspeaker technology), you’ll always enjoy the maximum clarity and the best possible control of the overall listening experience.

The Experts’ View The sound engineer Natanya Ford has been playing the violin since she was a child. She’s still fascinated by its unique sound and emotive quality. Now she’s a sound engineer at Bang & Olufsen and a member of the Advanced Sound System team. “The Advanced Sound System does for your car what Bang & Olufsen’s acclaimed BeoLab 5 has achieved for home listening,” she says. “It turns every piece of music into a unique audio experience.”

The inventor Acoustic Lens Technology (ALT) ensures that the tone always remains the same, regardless of where you’re sitting. It provides uniform sound dispersion over a 180° angle. Sound technologist Manny LaCarrubba originated Acoustic Lens Technology. He says: “I’m delighted Bang & Olufsen has been able to use my invention to help transform a car interior into a mobile concert hall that does Beethoven justice. It puts the joy back into Ode to Joy.” We know you’ll be knocking on our Terminal doors first thing Monday morning for your test drive of the Audi A6. All we ask, is that you remember to bring it back!


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Jamaica. Land of quattro®. Explore every nook and cranny of Jamaica in the luxurious Audi A6 with Audi’s renowned four wheel drive technology, quattro® which delivers phenomenal grip, stability and traction even in adverse weather and tough road conditions. Sporty meets supreme handling with a 3.0L TFSI quattro® engine, 7 speed S tronic transmission, 310 horse power, 440 Nm of torque and a top speed of 150mph. Experience it with a test drive today.

The Audi A6


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