American Drycleaner - May 2013

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© Copyright 2013 American Trade Magazines All rights reserved. ®
Everything You’ll Need to Truly Benefit from the Industry’s Biggest Trade Show
May 2013 CLEAN
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2 American Drycleaner, May 2013 www.americandrycleaner.com drycleaner AMERICAN AMERICAN May 2013 Vol. 80, No. 2 DEPARTMENTS Pre-Inspection 4 Talk of The Trade 6 The Numbers 10 Spotting Tips 12 Name That Chemical Tool Martin Young Industry Observations 50 Map Out Your Market Howard Scott Around the Industry 54 Education & Training 57 Classified Advertising 58 Advertiser Index 62 Wrinkle in Time 64 FEATURES (Cover Photo: Chris Granger/New
Convention & Visitors Bureau ) 14 ‘Be There’ or Be Square A preview of the Clean Show, soon to visit New Orleans for the fifth time in event history Bruce Beggs 18 Clean Show Exhibitor Listings Some 400 companies and organizations have reserved exhibit space as of press time 18 Clean Show Seminar Schedule Approximately 40 hours of educational sessions are on agenda for three-day show 44 Get the Most from Your Trade Show Investment Plan for success, spend time wisely, and prioritize tasks to get most from Clean Show Phillip M. Perry 14 NEED HELP FINDING THE HIDDEN HANGER? Scan this QR Code for help in finding the hidden hanger on this month’s cover. Good luck!
Orleans
800.406.9649 sales@cleanerbusiness.com www.cleanerbusiness.com We Speak Cleaner “I don’t have to rely on anybody for information. I can see immediately what I have for inventory, orders and accounts receivable.”
Afendoulis, Owner of Afendoulis Cleaners
has never been better.” Visit us at Clean Show 2013 Booth 2853
Becky
“Business

Pre-ins P ection

n ew o rleans Bound

You hold in your hands arguably the most comprehensive guide to the Clean Show short of the Show Directory itself. Will you be attending the June 20-22 show in New Orleans? Do you have a plan for what you’ll see and do while there?

Bruce Beggs

Clean Show veterans know the importance of having a plan once they enter the Ernest N. Morial Convention Center, especially since this year’s event lasts three days instead of four. We’re here to provide you with the

tools necessary to create your own.

Aside from my show preview on page 14, you’ll find a list of the 400 or so companies and organizations that have reserved exhibit space as of April 10, plus basic descriptions of their products and/or services and their booth numbers. That opens on page 18. Clean once again will offer roughly 40 hours of educational sessions, some from the show floor itself. Details follow beginning on page 18.

On our centerfold is a condensed map to the show floor. We’ll have extra copies at our booth — 4171. I hope you’ll take just a moment to stop by, introduce yourself, and let us know how we can best serve you. O

Publisher

Charles Thompson 312-361-1680 cthompson@american trademagazines.com

Editorial Director Bruce Beggs 312-361-1683 bbeggs@american trademagazines.com

Production Manager

Roger Napiwocki

National Sales Director

Donald Feinstein 312-361-1682 dfeinstein@american trademagazines.com

Digital Media Director

Nathan Frerichs 312-361-1681 nfrerichs@american trademagazines.com Main: 312-361-1700 Fax: 312-361-1685

American Drycleaner (ISSN 0002-8258) is published monthly except Nov/Dec combined. Subscription prices, payment in advance: U.S. and Possessions, 1 year $39.00; 2 years $73.00. Foreign, 1 year $89.00; 2 years $166.00. Single copies $7.00 for U.S. and Possessions, $14.00 for all other countries. Published by American Trade Magazines LLC, 566 West Lake Street, Suite 420, Chicago, IL 60661. Periodicals postage paid at Chi cago, IL and at additional mailing offices.

POSTMASTER, Send changes of address and form 3579 to American Drycleaner, Subscription Dept., 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440 Volume 80, number 2. Editorial, executive and advertising of fices are at 566 West Lake Street, Suite 420, Chicago, IL 60661. Charles Thompson, President and Publisher. American Drycleaner is distributed selectively to: qualified dry cleaning plants and distributors in the United States. No material appearing in American Drycleaner may be reprinted without written permission. The pub lisher reserves the right to reject any advertising for any reason. © Copyright AMERICAN TRADE MAGAZINES LLC, 2013. Printed in U.S.A.

American Drycleaner, May 2013 www.americandrycleaner.com

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Contributing Editors Everett Childers Howard Kaschyk Carolyn Nankervis Howard Scott John Spomar Jr. Jean Teller Diana Vollmer Martin Young Editorial Assistant Carlo Calma SUBSCRIPTIONS 630-739-0600
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Survey: Majority of dry cleaners say exhibits are biggest draw to Clean Show

CHICAGO — Roughly one-quarter of those responding to April’s American Drycleaner Wire survey say they are planning to attend Clean ’13 in New Orleans, while another 36.8% are unsure at this point.

Approximately 37% of those responding to the unscientific survey say they will not be attending the biennial event slated for June 20-22.

Asked about the biggest factor in favor of attending (whether they were personally planning to attend or not), 42.1% of respondents named “Exhibits of equipment and supplies.” Roughly 11% listed “Combining business and pleasure” as the chief factor, while equal shares of 5.3% look to Clean primarily for its “networking and socializing” opportunities or “educational sessions.” For a sizable portion (36.8%), “It’s all of the above.”

The Clean Show has been shortened to three days this year, which is OK with 52.6% of respondents. Roughly 16% “don’t care for this change,” and the remaining 31.6% are “indifferent.”

Among dry cleaners who do not plan to attend, 50% “Can’t afford the cost,” 21.4% “Can’t spare the time,” and 7.1% have “made other plans.” The remaining 21.4% have “other”

reasons, some of which include disliking the host city, having no plans to acquire new equipment this year, and having another possible engagement

6 American
May 2013 www.americandrycleaner.com TALK OF THE TRADE ▲
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that takes precedence.

Among the six educational sessions being sponsored by the Drycleaning and Laundry Institute (DLI), Alternative Sol vents: Which is Best for You? is garnering the most pre-show interest among respon dents, at 38.9%. Other popular topics are Quick Fixes to Common Problems (27.8%) and Investing in Your Business (22.2%).

Former Va. dry cleaner to reimburse EPA over cleanup costs

PHILADELPHIA — The former Jay-Cee Cleaners, Nelsonia, Va., and former owner John L. Darby have agreed to reimburse the U.S. Environmental Protection Agency (EPA) for costs the agency incurred while responding to the release of hazardous substances once used at the site, the agency reports.

Darby also agreed to resolve his fail ure to comply with EPA’s informationgathering efforts by paying a penalty.

The dry cleaning business ran its opera tions on the property from 1957 through 2003, and used hazardous substances that included tetrachloroethylene, trichloroeth ylene and dichloroethylene, which con taminated the soil, the EPA says.

The agency oversaw sampling, removal and disposal of contaminated soil from the Jay-Cee Cleaners site between September 2007 and March 2010, at a reported cost of $616,351.

Under the proposed consent decree, Darby will pay the EPA 100% of the net sale proceeds from sale of the property, and 50% of net sale proceeds from the sale of an adjacent property behind the site. O

Top stories @ AmericanDrycleaner.com for the 30 days ending April 15

Top News sTories

1. Crest Cleaners First U.S. Dry Cleaner to Install Bead-Cleaning Technology 2. Martinizing Dry Cleaning Franchisee Opens First of Five Stores in... 3. GreenEarth Inks Licensing Deal for Russia, Is Now in 44 Countries 4. Dry Cleaning Pros Exchange Best Practices During Conference 5. America’s Best Cleaners Affiliates Assemble in Arizona

Top columNs & feATures 1. Necktie Cleaning as Much Art as Skill 2. Shopping for a Counter Computer 3. Better Supervision = Better Productivity = Better Profits 4. The Employer/Employee Relationship 5. No Passive Path to Increasing Profitable Sales

Top sTories @ our sisTer siTes

Americancoinop.com: 1. Single-Load Liquid Laundry Packets Deserve Special Attention Web eXCLUSIVe! 2. Taking Advantages of Opportunities to Upsell 3. Maytag Commercial Laundry Honors Standout Distributor Performances

AmericanlaundryNews.com: 1. OSHA Fines New Jersey Laundry $165,000 for Safety, Health Violations 2. In Memoriam: Ted E. Kruger 3. OPL 101: Technology Wrings Costs Out of Laundry Operations

American Drycleaner, May 2013 www.americandrycleaner.com

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THE NUMBERS

CONSUMER CONFIDENCE continues to grow, according to the latest Surveys of Consumers by Thomson Reuters and the University of Michigan. In the March survey, economists report higher confidence amid signs of growing employment, and increasing home prices also had consumers giving a thumbs up to the future.

“Although confidence dipped in early March, since the middle of the month consumers have expressed improved prospects for economic growth,” says Richard Curtin, Surveys of Consumers chief economist. “Two factors were responsible for the gains: Consumers discounted the administration’s warning about economic catastrophe following the cuts in federal spending, and consumers have renewed their expectations that job gains will accelerate in the months ahead.”

THE APRIL BEIGE BOOK report from the Board of Governors of the Federal

Reserve System appears to back the improving economy. Five of the Federal Reserve Districts called the growth moderate; five indicated modest growth; and two reported that expansion accelerated slightly. Most of the activity was in manufacturing, and most districts reported residential and commercial real estate with marked improvement.

THE U.S. BUREAU OF LABOR STATISTICS reports a 0.5% decline in prices of U.S. imports in March, possibly due to higher fuel prices. Export prices also fell slightly, by 0.4%, after a February increase.

The Bureau also reported that 287 metropolitan areas (out of 372) reported lower unemployment rates in February, while 69 areas reported higher numbers and 16 areas showed an unchanged rate. The national unemployment rate from February was 8.1%, a decrease of 0.6% from the previous year.

MARCH SAW INCREASED economic activity in the

American Drycleaner, May 2013

non-manufacturing sector, according to the latest Non-Manufacturing Institute for Supply Management Report on Business. “The NMI registered 54.4% in March, 1.6 percentage points lower than the 56% registered in February,” says Anthony Nieves, chair of the ISM’s Non-Manufacturing Business Survey Committee. “This indicates continued growth at a slightly slower rate in the non-manufacturing sector.”

IN THE REAL ESTATE sector, the Pending Home Sales Index from the National Association of Realtors was down 0.4% in February, but remains 8.4% higher than the February 2012 figure. The Mortgage Bankers Association reported a 4.5% increase in mortgage applications for the week ending April 5 from the previous week. Refinancing activity accounted for 75% of applications. As for foreclosures, RealtyTrac reports a 1% decrease in foreclosure filings in March. O

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Name That Chemical Tool

I

t is hard enough to keep straight all the chemical tools available for stain removal. It is even harder when names are similar but their application and risk of use are drastically different. The chemicals described in this month’s column are ones that can be easily confused and/or misused.

Amyl acetate is a dry-side solvent or co-solvent used on stains such as paint, ink and glue.

Acetic acid (28%) is a wet-side spotting agent used as a tannin removal agent, a booster to tannin removers and to neutralize alkaline pH from protein spotters, bleaching, and color change from perspiration.

Acetone is a spotting agent available for paint and glue removal, but its use should be extremely limited due to its aggressive effect on acetate and acetate-blended fabrics.

AMYL ACETATE. Amyl acetate is a mildly aggressive dry-side solvent that can be used by itself or as a co-solvent “booster” when the dry-side POG you are using needs help removing the last traces of a stain. Due to the distinctive aroma of amyl acetate, many old-time cleaners/spotters referred to this chemical as “banana oil.”

Contact with surface designs (flocking) and stamp prints should be reduced as much as possible, but amyl acetate is reasonably safe on most dyes. Amyl acetate will not damage fiber unless it is allowed to remain in contact with some synthetics for an extraordinary amount of time, such as overnight. It will damage the polystyrene found in belts and trim.

Amyl acetate is effective on plastic-type stains such as glue, adhesives and nail polish. It is also an excellent choice for removing correction fluid (Liquid Paper).

Testing stain-removal agents before general application is always a good idea, but especially when using amyl acetate. It breaks down most paint, plastic and adhesives very well. You must test a small, concealed area with amyl acetate before using it on plastic beads, plastic sequins, bonded fabrics, stamp prints and flocked designs. Many of these items will tolerate limited contact but damage could occur with exposure of even 30 seconds or less. Use a quick-on, quick-off method.

Use amyl acetate only on the dry side. And always keep in mind that this substance and its vapor are flammable.

ACETONE. Do not confuse acetone with amyl acetate. If you choose to keep

Sp OTT i N g Tip S 12 American Drycleaner, May 2013 www.americandrycleaner.com
Martin Young

acetone on site, store it away from the spotting board, in a place that requires several steps for purposeful retrieval.

Acetone is found in most common nail-polish removers and can be quickly acquired from a nearby drug store or supermarket. Acetone will dissolve acetate fabric—which is commonly used in linings and is blended with other fibers to achieve a desired hand—virtually on contact. Be absolutely sure that neither the garment nor its lining contains acetate before using acetone, then test to be sure you are correct. I have seen many sport coats that have had the surface stain removed by acetone only to then find a large hole in the acetate lining.

There is no better way to attack Super Glue or the glue used for artificial fingernails than acetone, if the fabric will allow its use.

ACETIC ACID. Acetic acid (28%) is a wetside spotter primarily used to remove tannin stains. A tannin formula can be made, to almost any strength, by mixing acetic acid, distilled water and a small amount of glycerine. Acetic acid can be applied “on top of” a tannin formula, without flushing, to boost the formula’s chemical action. Acetic acid at its full 28% can remove the last traces of a stubborn tannin stain.

When using acetic acid alone as a tannin stain remover, follow standard wetside protocol of: flushing the area with steam, applying NSD and mechanical action, flushing with steam over the vacuum nose, applying acetic acid and mechanical action, and then flushing the stain over the vacuum nose of the spotting board.

Acetic acid is used to neutralize alkaline residue left behind in garments. This

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alkaline pH could alter the color of the dye over time. If you choose to spot-bleach the last traces of a stain with 3% hydrogen peroxide or sodium perborate, it is important to neutralize the work area with acetic acid before passing up the garment to be finished. If you choose to use a bleach bath of sodium perborate, the garment should be rinsed three times, with the second rinse containing acetic acid.

Acetic acid can be used in an attempt to reverse some, if not all, of the color change caused by a customer’s perspiration, or even urine. The best way that I have found to control the strength of acetic acid at the spotting board is to place 3 ounces of water in a spare 8-oz. spotting bottle and then add 1 ounce of acetic acid (28%). Adding more acetic acid will increase the strength as necessary.

Customer service goes beyond production speed and price to the area of effort. Making the effort to gain continuing education and to do supplemental stain removal will go a long way toward assuring the success of your business and give you a hefty return on your investment. O

Martin L. Young Jr. has been an industry consultant and trainer for almost 20 years, and a member of various stakeholder groups on environmental issues. He grew up in his parents’ plant in Con cord, N.C., Young Cleaners, which he operates to this day. Contact him by phone at 704-786-3011, e-mail mayoung@vnet.net.

American Drycleaner, May 2013

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(Photo: © iStockphoto/Romanchuck)

‘Be There’ or Be Square

Industry’s

New Orleans’ Ernest N. Morial Convention Center will host the world’s premier textile care expo for a fifth time when the 2013 Clean Show— officially the World Educational Congress for Laundering and Drycleaning—arrives on Thursday, June 20, for a three-day stay through Saturday, June 22.

It will mark the first time since 1981 that the Clean Show has been scheduled for three days instead of four, reflecting a “more concise and efficient” format designed to give exhibitors and attendees alike a better value for their investment, according to the Clean Executive Committee.

The Clean Show has been convening every other year since 1977 to present new technology, educational sessions and networking opportunities to all segments of the dry cleaning, laundry and textile care industry. This year’s event is expected to

draw 10,000 trade attendees, according to Riddle & Associates, the show’s longtime manager.

“I am constantly asked why should I come to the Clean Show or why should I exhibit,” says John Riddle, president of Riddle & Associates. “There are many reasons. You will see the newest equipment, learn about new services, see working demonstrations and have access to outstanding industry education.

“In today’s world of electronic communication, it is nice to have the opportunity to communicate with someone eye-to-eye, face-to-face and talk with them about industry issues. It’s a great chance to renew old friendships and make new ones. These are just several reasons I think making this trip is worth the time, effort and money. We encourage you to be there and take advantage of this opportunity.”

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www.americandrycleaner.com
American Drycleaner, May 2013
biggest trade show visits New Orleans for fifth time (Photo: New Orleans Morial Convention Center and NewOrleansOnline.com)
CLEAN SHOW PREVIEW

As this issue went to press, approxi mately 400 companies and organizations were scheduled to be represented on the exhibit floor, covering roughly 200,000 net square feet (a full list of exhibitors, registered as of April 10, starts on page 18). It’s possible that more exhibitors will be added in the final weeks leading up to the event.

The exhibits will open following a brief 10 a.m. ceremony on Thursday, June 20 (distributors are granted exclusive access from 8 to 10). Exhibits will open at 9 a.m. on subsequent days, and they will close each show day at 5 p.m.

Some of the Clean 2013 sponsors, as well as several other industry associations, will offer approximately 40 hours of education over the show’s three-day schedule. Most of the seminars will occur in on-site meeting rooms between 8 and 10 a.m. daily, but in a change this year some sessions have been scheduled for each afternoon on the exhibit floor itself (a full schedule, along with brief descriptions of each session, starts on page 18).

The Clean Show has released a new, free mobile app for Apple iOS- and Android-based smartphones that offers fea tures such as locating exhibitors, planning a personalized show itinerary, and connecting with others via social media. The free app can be downloaded from an individual’s de vice in the App Store or Market, and is fully integrated with the Clean Show website (cleanshow.com), LinkedIn and Twitter.

“In the age of technology, offering a smartphone app just makes sense,” says John Riddle. “We want our attendees and exhibitors to be able to stay connected before, during, and after the show and be able to do it while on the go.”

Attendees who do not have a smart-

phone can still maximize their time by using the show website’s “My Itinerary” feature. Visitors can store in a personalized “Briefcase” their schedule of educational sessions and booths they wish to visit, as well as print out their “Itinerary” to bring with them.

Certain rules regarding the convening of affiliate groups during trade show hours have been relaxed. In the past, meetings were restricted to hours outside education and exhibit hours, but now exhibiting companies and industry associations can schedule their sales, distributor or group meetings during educational sessions or between the hours of noon and 2 p.m.

Attendees can easily register for the Clean Show online at its website for the discounted rate of $99 a person through May 31 (on-site registration will be $149 per person). All registrations can be made with credit card, check or money order.

Registration hours at the convention center will be 1-5 p.m. June 19, 7 a.m. to 4:30 p.m. June 20, 7:30 a.m. to 4:30 p.m. June 21, and 7:30 a.m. to 4 p.m. June 22.

Reservations at official Clean Show hotels can be made on the show’s website until May 17 (special show rates are available only through the Clean Show Housing Bureau).

Complimentary shuttle buses will be available to transport attendees between official hotels and the convention center mornings and afternoons during the show. The Clean Show is sponsored by five industry associations: Association for Linen Management, Coin Laundry Association, Drycleaning & Laundry Institute, Textile Care Allied Trades Association, and the Textile Rental Services Association of America. O

American Drycleaner, May 2013 www.americandrycleaner.com

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Educational Sessions Exhibitor Listings

Time Session Title Sponsor

Thursday, June 20

NEW ORLEANS —

The following companies and organizations have reserved exhibit space in the Ernest N. Morial Conven tion Center for Clean ’13 as of April 10, according to show manager Riddle & Associates.

The list totals approxi mately 400 exhibitors at press time; it’s possible that more exhibitors will be added in the final weeks leading up to the June 20-22 event.

Check cleanshow.com for any late additions or changes.

Riddle & Associates estimates exhibit space will total approximately 200,000 net square feet. Where available, the descriptions of products and/or services provided here are general in nature and should not be consid ered all-inclusive.

Listings are subject to change without notice.

8-8:30 a.m. Meritorious Service Awards DLI Honoring individuals or firms who “have given so much” to the dry cleaning and laundry industry 8-9 a.m. Coin Laundry Trends for 2013 CLA Learn where the coin laundry industry is going in 2013 8-9 a.m. Regulatory and Legislative Update TRSA Gain a competitive insight on regulatory initiatives impacting your textile services business

8-9:30 a.m. Reducing the Loss of Patient Linen and Scrubs ALM Get a handle on preventable linen loss and put strategies in place to keep losses at bay 8-10 a.m. Efficient Laundry Processing ETSA Techniques in the European Market European supplier firms will discuss efficiency and sustainability in laundry 8:45-10 a.m. How to Build a Great Yelp Presence DLI Learn about Yelp and how to manage your company’s online reputation 9-10 a.m. Internet Marketing Success Stories CLA of Coin Laundries

Strategies for Internet marketing and social media 9-10 a.m. Textile Services Contracts and Negotiations TRSA Examine important aspects and best practices of the contracting process

2:30- Implementing Best Practices ALM 3:30 p.m. Discover how to use your organization’s best practices to bolster your marketing position

3:30- Social Media: Which Tools Laundries CLA 4:30 p.m. Should Embrace Learn the must-do’s and best practices of social media for coin laundries

American Drycleaner, May 2013

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Educational Sessions Exhibitor Listings

o A&B Wiper 5220 Supply Inc.

Wholesale towels, microfiber cloths and cleaning rags.

o ABS Laundry 2155 Business Solutions Route accounting, garment tracking and linen management software and systems.

o Adco Products 4856 Alternative dry cleaning solvents.

o Air Quality Labs 3154 Wastewater equipment for dry cleaning systems.

o Air World Inc. 4900 Pads, covers, mesh net bags and other supplies for dry cleaners and laundries.

o Ajax Boiler Inc. 4466 Boilers and commercial water-heating products.

o Albatross USA Inc. 4936 Dry cleaning chemicals and detergents; compressed air equipment; spotting boards and kits; steam generators.

o Alliance Laundry 3621 Systems

Commercial laundry equipment and services under the Cissell®, Huebsch®, IPSO®, Speed Queen® and UniMac® brand names.

o Alliant Systems 1962 Route accounting software for the textile service industry.

o A.L. Wilson 3406 Chemical Co. Stain removers and other chemicals for professional dry cleaning and laundry use.

o A-1 Textiles 5003 Bed, bath and table linens for the hospitality industry.

Time

Friday, June 21

Session Title Sponsor 

8-9 a.m. Best Practices for Wash, Dry, Fold CLA and Commercial Accounts

ADiscover best practices of marketing, sales operation, and production for wash, dry, fold and commercial accounts 8-9 a.m. International Textile Services Market Panel TRSA (ETSA, TSA-UK and Intex)

Gain insight from global organizations representing the largest textile services operators and associates 8-10 a.m. Alternative Solvents: Which is Best for You? DLI Experts discuss the benefits and drawbacks of various solvent choices available to the market 8-10 a.m. Demystifying Healthcare Terminology CLATA

Review current industry trends, topics and terminology related to healthcare textiles 8-10 a.m. Standards and Regulations Affecting the ALM Healthcare Laundry and Linen Industry Examine the standards set by CMS, Joint Commission, CDC and OSHA, and what they mean to the industry 9-9:30 a.m. Today’s and Tomorrow’s Consumer Needs in TRSA Emerging International Markets (CINET)

Learn about textile services opportunities based on the results of extensive global research 9-10 a.m. Advanced Laundry Lease Analysis CLA Examine the fine print of a lease and how to secure one that works in the best interest of your laundry 9-10 a.m. Winning Strategies to Control ARTA Linen Loss and Abuse

A panel of experts will present proven strategies for keeping linen in your system 9:30-10 a.m. Future International Textile Services TRSA Market Demand: Business Opportunities Gain insight into developing partners, supply chains and customers to establish long-term business growth 2:30- Quick Fixes to Common Problems DLI 3:30 p.m. Discover practical, easy-to-implement solutions to problems plaguing dry cleaners

American Drycleaner, May 2013 www.americandrycleaner.com

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Educational Sessions Exhibitor Listings

o Ameresco 4800

Renewable-energy, energy-efficiency and energy-management solutions.

o American Associated 5120 Companies Inc.

Sheets, towels, table linen, healthcare garments, laundry bags and aprons for the linen rental industry.

o American Changer 1856

Bill changers, bill breakers, token dispensers, ticket dispensers and card dispensers.

o American Coin-Op 4171 Trade magazine and website for self-service laundry owners.

o American Dawn Inc. 2609 Textile products for wholesale, commercial and retail markets.

o American Drycleaner 4171 Trade magazine and website for dry cleaning businesses and suppliers.

o American Dryer Corp. 2831 Dryers for coin-operated, on-premise and industrial laundry facilities.

o American Laundry News 4171 Trade magazine and website for managers and administrators of institutional/ on-premise laundries and textile rental companies (commercial, industrial and linen supply).

o American 4607 Laundry Products

Textile products for laundry and dry cleaning, including flatwork ironer pads and covers; specially woven fabrics; and feed and folder ribbons.

o American 4821 Laundry Systems

Mechanical engineering company specializing in commercial laundry consulting, plant layout/design, process mechanical systems, and equipment installations.

o American Reusable 1655

Time

Session Title Sponsor

3:30- TRSA Clean Green and Hygienically Clean TRSA 4:30 p.m. Certification Programs: Quantifying Your Commitment to Cleanliness and Sustainability

Learn how to meet rigorous standards and quantifiable measurements, including inspections and testing

Saturday, June 22

8-9 a.m. Disposables vs. Reusables: Research that TRSA Quantifies the Sustainability Advantages of Napkins, Shop Towels and Barrier Gowns

Obtain life-cycle assessment (LCA) figures that quantify the sustainability of reusable textiles 8-9 a.m. Goin’ Green DLI Find out what “goin’ green” means and how some cleaners are using “green” to bring in more customers 8-9:30 a.m. ALM Fireside Chat ALM Eavesdrop on this discussion among allied trade partners as they discuss current issues and exciting innovations 8-10 a.m. The ABC’s for Potential Laundry Owners CLA Thinking about opening a store? Take an in-depth look at key numbers, reports, lease information and due diligence 8-10 a.m. The Future’s So Bright, I Gotta Wear Shades! CLATA Analyzing the state of the dry cleaning and laundry industry 8-10 a.m. Keys to Successful Multiple Store Management CLA Learn what it takes to grow a chain of laundries 9-10 a.m. Developing a Culture of Safety TRSA Receive industry-specific safety-related resources for hazard communications, OSHA recordkeeping, more 9:15-10 a.m. Investing in Your Business DLI

Discover how one cleaner is using technology to work smarter and more efficiently to turn out a better product

2:30- Staying Abreast of Change ALM 3:30 p.m. Tune into emerging research, technology and trends that are headed your way or are headed out the door

3:30- Ask the Laundry Experts CLA 4:30 p.m. Your chance to ask any non-mechanical laundry industry question in Clean 2013’s final session

American Drycleaner, May 2013 www.americandrycleaner.com

22
Visit us at Clean Show 2013 • Booth 4555 D & K Equipment 5025 Kingswood Drive Roswell, GA 30075 Phone: 678-873-2623 Fax: 770-910-7170 E-mail: dnkequip@yahoo.com

Exhibitor Listings

Textile Association

Trade association promoting awareness of and appreciation for reusable textiles.

o American Textile 5222 Systems

Bed linen and pillows; terry towels and bath products; sheeting; and miscellaneous textiles and toilet paper.

o American 4171 Trade Magazines

Publisher of American Laundry News, American Coin-Op and American Drycleaner

o AMS Products/ 4742 Object Design

Nylon, cotton, mesh, polyester, biohazard and barrier laundry bags.

o Angeline Group Ltd. 1825 Healthcare and hospitality textiles and other products.

o AquaPhoenix Scientific 2254 Quality-control testing supplies and equipment.

o AquaRecycle 2953 Laundry-wastewater recycling systems and dryer heat-recycling system.

o ArbelSoft Inc. 2603 Point-of-sale computer software for dry cleaners and coin laundry operators.

o ARCO/Murray 2149

National Construction Co. Design/build general contractor specializing in the laundry industry.

o ArtiClean Ozone 3763 Laundry Systems Ozone laundry systems.

o ASCO Numatics 3108

Fluid-control and fluid-power products.

o Asiatic Fiber Corp. 1633

Clean room, medical, anti-static, EMI, fire retardant, heating, and cooling textiles.

o Association for 2033 Linen Management

SPONSOR: Nonprofit educational association for laundry/linen managers from hospitals, hotels, nursing homes, correctional facilities, government institutions, management companies, and commercial laundries.

o Association of 4834 Wedding Gown Specialists

Nonprofit trade association for members specializing in wedding gown cleaning, preservation and restoration.

o A13 Srl 4471 Ironer padding and covers.

o Automation Dynamics 2455 Automated sorting, counting and weighing equipment for various laundry applications.

o AWOIS 2328 Ozone laundry systems.

o Baltic Linen Co. Inc. 3003 Imported textiles for textile rental, hospitality, healthcare and retail markets.

o B&C Technologies 2343 Commercial and industrial washerextractors, dryers, ironers and finishers, and OEM parts.

o Beck’s Classic 2163 Reusable incontinence care products, including bibs, underpads, briefs and diapers.

o BeCreative 360 1805 Marketing and promotions for dry cleaners.

o Best Textiles 1701 Acquisition LLC

Wide variety of garments, aprons and table linens for customers that service the hospitality, industrial, and healthcare markets.

o Betson Enterprises 1925

Entertainment, vending, and office coffee service (OCS) equipment.

o B&G Lieberman Co. Inc. 4470 Sewing supplies, replacement buttons, sewing machines, irons and vacuum ironing tables.

o bizzie powered 5007 by 1-800-DryClean

Dry cleaning franchise offering box delivery service, home/office pick-up and delivery service, and on-location drapery and light upholstery cleaning.

o Bobco Systems Inc. 5063 Material-handling systems for laundry operations.

o Bonneau Dye 1763 Division of Kingscote Chemicals

Dyes formulated for coloring shop towels, dust mops, walk-off mats and hotel/ resort housekeeping towels.

o Borden Textiles Inc. 1704

Hamper/net/laundry bags, disposable cubicle curtains and healthcare and hospitality pillows.

Bo Braun 3702 Batch tunnel washing, conventional washing, material- handling, drying, and finishing equipment.

o Brim Laundry 2021 Machinery Co. Inc.

Washer-extractors, large-capacity dryers, shuttle conveyors, and touchscreen control systems; OEM replacement parts and supplies.

o Broadbent Inc. 4914 Water recovery/reuse systems, wastewater treatment equipment, and heat reclaimers/exchangers.

o Brooks-Waterburn 2258 Corp. Insurance services for coin laundries.

o CACO Mfg. 3057

CCoin laundry furnishings, including folding tables, seating, clothes-hanging racks, and custom bulkheads.

o Calderon Textiles LLC 4924 Commercial linens for the textile rental, hospitality, healthcare, cruise line, and retail industries.

o Caled Chemical 4737 Specialty cleaning products for professional laundries and dry cleaners.

American Drycleaner, May 2013 www.americandrycleaner.com

24
Super Laundry is your ONE-STOP shop for the best equipment, parts and service! Call, click or visit a location near you today! INDIANA 2450 N. Shadeland Ave. Indianapolis, IN 46219 317-783-6175 Local 800-622-4480 Toll Free MICHIGAN/OHIO 1303 Alum Creek Dr. Columbus, OH 43209 614-258-5147 Local 800-466-1262 Toll Free 614-258-5476 Fax NEW JERSEY
Local
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Local
Toll Free
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Toll Free
1500 W. Blancke St. Linden, NJ 07036 908-862-2200
800-992-7269
908-862-0591
NEW YORK 234 Crossways Park Dr. Woodbury, NY 11797 516-678-4404
888-678-9274
516-764-5325
PENNSYLVANIA 1201A Brighton Rd. Pittsburgh, PA 15233 412-697-9201
877-404-7278
412-697-9206
EAST PA/SOUTH NJ 421 Feheley Dr. King of Prussia, PA 19406 866-444-0809

Exhibitor Listings

o Card Concepts Inc. 2202

Automated systems for Laundromats to handle cash collections, employee management, equipment service, and store marketing.

o Centurion 2262 Medical Products

Soiled-linen collection system and recycling program.

o Century Place Inc. 1620

Rental-friendly and direct-sale knit shirts.

o Certified Restoration 5005 Drycleaning Network (CRDN)

International organization of textile restoration specialists serving the insurance industry, contractors/contents cleaning companies, and property owners.

o Chandler Machine 4865 USA LLC

Industrial sewing machines for dry cleaners and laundries.

o Chem-Tainer 2053 Ind./Maxi-Movers

Laundry and linen carts, trucks, tables and hampers, and chemical storage tanks.

o Chicago Dryer Co. 3743

Flatwork separating, feeding, ironing, folding and sorting equipment.

o Christeyns 3363 Laundry Technology LLC

Laundry detergents, sanitizers, dosing systems, and water and energy management equipment.

o Church & Dwight 2233 Co. Inc.

Laundry detergents and chemicals.

o Clayton Industries 1657

Steam boilers, feedwater treatment systems, boiler chemicals, and hydro steam cleaners.

o Clean Cycle Systems 3311

Lint filtration systems.

o Cleaner Business 2853 Systems

Point-of-sale software systems for dry cleaners.

o Cleaner’s Supply® 5121 Wide range of dry cleaning products.

o Cleaver-Brooks 4964 Boiler room products and systems.

o Clenacorp 4503 Waxes, lubricants, belting, ribbons, guide tapes, pads, covers and aprons for flatwork ironer and folder systems.

o CMV Sharper 3303 Finish Inc.

Commercial cylinder ironers and combination ironer/folder/stackers.

o Codet Newport Corp. 1622 Workwear apparel for the uniform market.

o Coin Laundry 2043 Association

SPONSOR: Not-for-profit trade organization representing member coin laundry owners, manufacturers and distributors.

o Colmac 4430 Industries Inc.

Tunnel finishers; shirt and pant presses; hangering systems; and other products related to the commercial laundry, dry cleaning and apparel industries.

o Columbia/ILSA 3431 Machines Corp. Dry cleaning machines, metal degreasing machines, and conveyors.

o Commercial 4951 Coils Inc. Replacement coils for laundry and dry cleaning equipment.

o Compassmax/ 2555 Maineline Computer Systems Software and computer systems for dry cleaners.

o Computer 3156 Connections Inc. Point-of-sale/management computer systems.

o Computer 1913 Software Architects Route accounting software systems for

route, healthcare, hospitality, garment, and dust control laundries.

o Computer Systems 3007 Software systems for dry cleaning, garment tracking and uniform rental.

o Computype 4406 Heat-seal labels and related equipment.

o Consolidated 4525 International Corp.

Industrial laundry machines, parts, textiles and supplies.

o Consolidated 2143

Laundry Machinery

Industrial dryers, shuttle conveyors, mat rollers, ironer feeders and towel folders.

o Continental 2523 Girbau Inc.

Washer-extractors, drying tumblers, flatwork ironing systems, tunnel washing systems and related system machinery.

o Cost-Less Parts! 2530 Replacement parts for commercial laundry and dry cleaning equipment, focusing on coin laundries.

o Covers Etc. Inc. 4704 Pads and covers for garment-finishing equipment.

o Cramer Co. 2767 Conveyer equipment/supplies, cart covers, ironer equipment/supplies, laundry holding/hanging, pads, and pressing equipment/supplies.

Do Daimler Truck 1963 North America LLC Premium stripped-rail chassis for mediumduty pickup and delivery markets.

o Dajisoft Inc. 1954 Point-of-sale dry cleaning software systems.

o Dante Bertoni SRL 4367 Material-handling products.

o Danube International 4935 Flatwork dryer-ironers, barrier washers, front-load washers and tumble dryers.

o Darman 1628

American Drycleaner, May 2013 www.americandrycleaner.com

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      
Multimatic 30-lb. SL-30 $18,500* Forenta Dry Cleaning Topper (used) $3,600* Form Finisher $2,850* Spotting Board $2,195* Huebsch 75-lb. Steam Dryer $3,700* Lattner 20hp Boiler $11,900* Milnor 60-lb. Washer $6,450* Bowe 40 Hydrocarbon Machine $28,500* New & Used Equipment for Drycleaning & Laundry 86 6 - 73 4 - 364 4 Monthly Specials Online: MustangEnterprises.com Huge Selection of Parts! Prices valid until June 1, 2013 | *Freight Not Included MUSTANG enterprises 1/2” Steam Traps $35 each, 5 trap minimum

Exhibitor Listings

Manufacturing Co. Inc.

Cloth-roll towel cabinets, paper dispensers, towel-processing equipment, and microfiber products.

o Datamars Inc. 1621 Radio-frequency identification (RFID) products for laundry and textile rental applications.

o Davis Packaging 2858

Laundry packaging equipment and wrapping film.

o DCCS 2354 (Dry Cleaning Computer Systems) Point-of-sale software systems for dry cleaners.

o Dexter Laundry Inc. 2642

Front-load washers, drying tumblers, card systems, and equipment financing.

o Diamond 3155 Chemical Co. Inc.

Laundry detergents, chemicals, dyes, and chemical injection systems.

o Dow Chemical 4905

Perchloroethylene dry cleaning solvent and specialty chemicals.

o Doxon Mfg. Co. 4505 Domestic and commercial laundry equipment parts.

o Drycleaning & 1743 Laundry Institute

SPONSOR: Trade association representing member dry cleaners, launderers and wet cleaners.

o Duncan 2659

Fabricating Co. Inc. Bulkheads and commercial appliance outlet centers.

o Dura-Cast Products Inc. 1809 Laundry transport equipment, including carts and trucks.

o Dynaric Inc. 4810

Non-metallic strapping and strapping equipment.

o EAM-Mosca Corp. 4504 Plastic strapping and strapping systems.

o East Coast 2365 Water Systems

Water heaters, water treatment systems, and storage tanks.

o Eastern Funding LLC 2248 Small-business financing for Laundromats and dry cleaning businesses.

o Ecolab 3421

Laundry detergents and chemicals, consulting services, dispensing systems, and wastewater treatment.

o Ecotex 3163 Ozone laundry systems.

o EDRO Corp. 2243 Industrial washer-extractors, tumbler dryers, and ozone laundry systems.

o Ellis Corp./ 5043 Vega Systems, USA

Washer-extractors, tunnel washing system, dryers, ironers, feeders, folders, rail systems, conveyors, system controls, heat exchangers, stack economizers, water heaters and wastewater treatment.

o Encompass 1827 Group LLC

Sheeting, blankets and terry flat goods; incontinence pads and briefs; operating room and surgical linens; and patient and staff apparel, uniforms and lab coats.

o Energenics Corp. 3013 Wet- and dry-type lint filters; automatic laundry cart-washing systems; dryerexhaust air handling and balancing systems; and vacuum systems for lint collectors.

o Ensign Emblem 1755

Emblems, screen-print transfers and direct embroidery for industrial laundries.

o Enviro Tech 4667 International Inc. Dry cleaning solvents, laundry detergents, and spotting kits.

o Ergocon Solutions 1613 Towel inspection and packaging system.

Eo ESD 2821 Payment systems for laundry and vending industries.

o E-TECH Inc. 4054 Monorail and belt conveyor systems; material-handling control systems; and cart dumpers.

o European 4543 Finishing Equipment Tensioning finishers.

o Exchange Master 2004 Lockers (EML) - A Division of Lyon Workplace Products Storage systems and workspace products, including garment lockers, cabinets and shelving.

o Extra Packaging 4602 Laundry bags, including water-soluble bags.

o EzProducts 3009 International Inc. Systems for garment labeling, heat-sealing, decorating and mending.

Fo Fabricare 1953 Management Systems Point-of-sale computer systems for dry cleaners.

o Fabritec 4921 International Dry cleaning, wet cleaning, spotting, restoration and shirt laundry products.

o Fagor Industrial/ 2320 DOMUS Laundry

Washer-extractors, wet cleaning products, hydro-extractors, dryers and flatwork ironers.

o Fanafel (Metso Group) 3063 Textiles for flatwork ironers, feeders and folders, including feed ribbons, padding and belts.

o Faultless Starch Co. 4831 Laundry chemicals, starches, sizings and specialty items.

o Fawn Vendors 4705

American Drycleaner, May 2013 www.americandrycleaner.com

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 
See us at Cleaners Showcase Booth 500 Visit us at the Clean Show, Booth #4949

Exhibitor Listings

Vending machines.

o Felins USA Inc. 2303 Tying, banding and bundling machines and systems.

o Felrap World Inc. 4962 Laundry wrapping equipment and supplies.

o FH Bonn 2854 Laundry and dry cleaning press pads and covers.

o Fibertech Inc. 5110 Laundry trucks and carts.

o Fimas SRL 3463

Steam cabinets; vacuum, blowing and steam ironing tables; spotting tables; and pressing machines.

o Firbimatic 4555 Dry cleaning equipment.

o Firestone Financial 1800 Equipment financing and leasing.

o First Film Extruding 4743 Dry cleaning garment bags and film.

o First Preference 1852 Products

Commercial laundry products and singleuse laundry products.

o Flexco 4815 Conveyor belt equipment and supplies.

o FLM — Fairfield 4904

Laundry Machinery Monorail systems, soil-sort systems, lint collection systems, pneumatic conveying systems, automatic loading hoppers, chutes and folding tables.

o F-MATIC Inc. 5046

Odor-control and restroom hygiene products.

o FoldiMate Inc. 5255 Garment and towel folders.

o Ford Commercial 4843

Truck Delivery vehicles.

o Forenta L.P. 3755 Dry cleaning and laundry finishing and pressing equipment.

o Foster-Stephens Inc. 4830 Wedding gown and garment preservation systems.

o FRSTeam 4402 License program for restoration of wardrobe and textile items damaged by smoke, fire, water and other insured losses.

o Fulton Boiler Works Inc. 4825 Boilers and related equipment/systems.

o Halo Innovations 5015 Wearable blankets and sleepwear for infants.

o Hamilton 2532 Engineering Inc. Commercial and light industrial waterheating systems and boilers.

o Hanger Holder 2962 Plastic holders to hold and carry hangered items.

o Hans-Joachim 4925 Schneider GmbH Industrial ironing and finishing equipment and supplies.

Go Harbor Linen - 1663 A Division of Bed, Bath & Beyond

o G. Stahl 3566

Waescherimaschinenbau Washers, drying tumblers, flatwork ironers, folders, hydro-extractors, and other equipment.

o Genesis Engineering 4965 & Redevelopment, Inc. Environmental and engineering consulting services.

o Golden Star Inc. 2001 Mops and microfiber cleaning products.

o GreenEarth Cleaning 4713 Patented liquid silicone-based dry cleaning solvents.

o Greenwald Industries 4062 Coin/card acceptors, metering and security products for self-service laundries.

o G.S. Mfg. 4403 Material-handling systems including baskets, bins, carts and racks.

o Gurtler Industries Inc. 2210 Advanced detergents and specialty chemicals for the commercial laundry industry.

o Haining Yikang 2232 Textile Co. Ltd. Reusable underpads, adult bibs and other healthcare textiles.

Institutional linens, case goods and apparel for the hospitality, healthcare, cruise line and foodservice industries.

o Harris Pillow 4744 Supply Inc. Pillows and pillow-cleaning systems.

o Healthcare Laundry 2162 Accreditation Council Non-profit organization formed to inspect and accredit laundries processing healthcare textiles for hospitals, nursing homes and other healthcare facilities.

o High Mark 2430 Manufacturing Inc. Coin-laundry bulkheads, drain troughs and furniture.

o H-M Company 3106 Drain troughs, lint interceptors and related products.

o HMC Solutions LLC 1921 Automated order-assembly system and 24/7 kiosk system for garment care.

o Hoffman Mint 1854 Laundry tokens.

Ho Hoffman/ 4632 New Yorker Inc. Dry cleaning presses, shirt-finishing equipment, laundry presses, industrial laundry machines and specialty presses.

o Hong Kong Wells Ltd. 5030 Wire hangers for dry cleaners and uniform rental services.

American Drycleaner, May 2013 www.americandrycleaner.com

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The Show Floor

Ernest N. Morial Convention Center

Booth assignments and/or their configuration are subject to change without notice. Map is current as of March 20, 2013

American Drycleaner, May 2013

32
www.americandrycleaner.com

American Trade Magazines

Publisher of American Drycleaner Booth 4171

Booth information supplied by Riddle & Associates Floor plan prepared by a2z Inc.

www.americandrycleaner.com American Drycleaner, May 2013 33

Exhibitor Listings

o Hunt Textiles 5050

Bar mops, kitchen/terry/shop towels, napkins, tablecloths, aprons, wet mops, dust mops, paper products, laundry bags and microfiber products.

o Hurst Boiler 4805 Boilers and related systems.

o Jensen USA Inc. 4043

JWashing equipment, finishing systems, material-handling systems, and system software and process technology.

o JiangSu Sea-Lion 1709 Machinery Group Corp. Washer-extractors, dryers, ironers, and dry cleaning, folding and finishing equipment.

o J.P. Equipment Inc. 4163 Used industrial laundry equipment.

condensate return systems; and blowdown separators.

o Laundry Logic LLC 4870 Computer software and systems for textile rental.

o Laundry Parts Market 1759 Online source for commercial and residential laundry parts.

o Laundrylux 3103 Electrolux and Wascomat brand commercial laundry and wet cleaning equipment for the vended and OPL markets.

Ko Lavatec Inc. 3255

Io I.C.E. Inc. 5261, 1606 Electronic message centers.

o IDX Inc. 1865

Electronic controls for payment, display and timing systems.

o IES (Integrated 4071 Environmental Solutions) Cleaning and cooling fans for laundries and dry cleaning plants.

o Imesa SPA 4859

Wet cleaning systems, washers, dryers and ironers.

o Imonex Services Inc. 2863 Coin acceptors.

o Integrys Energy 2063 Services Inc.

Energy supply, risk management and energy information management services.

o IPS Group 2057 Parking meter systems.

o Irving Weber 5021 Associates (IWA) Insurance services.

o Italclean/Maestrelli 3563

Perc and hydrocarbon dry cleaning machines.

o ITD Trailers 5226

Custom linen trailers.

o Itsumi USA Inc. 3663

Shirt finishers, laundry presses and rotary dryers.

o Kannegiesser USA 4021,4420

Continuous-batch washers, extraction presses, material-handling systems, shuttles, conveyors, dryers, washer-extractors, linen separators, feeders, ironers, folders and garment finishers.

o Kemco Systems Inc. 4901 Water heaters, heat reclaimers, water recovery/reuse systems and water treatment systems.

o KeyColour Inc. 2467 Industrial laundry dye products.

o Kleen-Rite Inc. 4666 Solvent filtration purification systems for dry cleaning.

o Kleen-Tex Industries Inc. 2002 Washable track-control mats.

o Kreussler Inc. 2963 Laundry, dry cleaning and wet cleaning chemicals and detergents.

o K-Tex LLC 1625 Flame-retardant fabrics and linens.

o Lac-Mac Limited 1924 Reusable surgical gowns and drapes, and other healthcare apparel.

o LAPCO Safety 5004 Flame-resistant clothing.

o Lattner Boiler Co. 1900 High- and low-pressure steam and hotwater boilers; gas boilers; electric boilers;

Continuous-batch washers, washerextractors, dryers, ironers, folders and material-handling equipment.

o Lavatec Laundry 3221 Technology Inc.

Continuous-batch washers, washerextractors, dryers, flatwork feeders, ironers, folders, stackers, material-handling equipment and mat-processing equipment.

o LCT Laundry 5025 Computer Technics BV

Conveyor-based systems for distribution, collection and sorting of workwear, scrubs and/or personalized garments.

o Leebaw 4612 Manufacturing

Material-handling carts, garment carts, shelving units, lift tables and laundry/ sling bags.

o Leonard Automatics 2909 Tunnel finishing equipment, pressing equipment, conveyor products and production management systems.

o LG Electronics 3043 Washers and dryers for on-premise, coinoperated and multi-housing laundries.

Lo Lochinvar LLC 4604 High-efficiency boilers, water heaters, and tanks.

o Low Cost Mfg. Co. 2563 Washer and dryer parts.

o M&B Hangers 4311 Wire hangers for dry cleaners and textile

www.americandrycleaner.com

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34 American Drycleaner, May 2013
 

Hunt for the Hidden Hanger

Did you know that, for more than a decade, American Drycleaner has hidden a small hanger on virtually every cover? The tradition began in February 2003 as nothing more than a simple, lighthearted way to challenge our readers. And we don’t make it easy, because where’s the fun in that? It can be caped, or plain wire, and size and color varies, but a hanger is always there. So, put on your reading glasses and spend a few extra moments searching this month’s cover. And if you can’t find it, don’t despair — we’ll give you a clue. Scanning the QR code below with your mobile device will open a web page that will show you a visual clue. If you don’t have a smart phone, visit americandrycleaner.com/hanger-clue . Happy hunting!

www.americandrycleaner.com

American Drycleaner, April 2013 45

American Drycleaner, May 2013 35 www.americandrycleaner.com

Exhibitor Listings

rental companies.

o Madame Paulette 5023 Organization

Bridal gown cleaning and preservation.

o Marina Textiles Inc. 5111

o Maruso USA Inc. 4711

Plastic hangers, shoulder guards, skirt hangers/clips, and tie holders.

o Material Flow Systems 1635

Material-handling systems, including rail systems, conveyors and trolleys.

o Material Imports 2059 Textile products for hospitality, industrial, laundry and institutional customers.

o Maxi Companies 4413

Export management company specializing in commercial and industrial laundry and dry cleaning equipment.

o MAXI-PRESS 2957 Elastomertechnik GmbH Membranes/press cushions for extraction presses.

o Mayfield Group 2759 Advertising Bureau Advertising and marketing services for retail fabricare.

o Maytag/Whirlpool 3405 Commercial Laundry

Commercial washers and dryers for coin, multi-housing and on-premise laundries.

o McClure Industries Inc. 1753 Laundry, linen and trash carts; motorized tuggers; cart dumpers; and cart washers.

o Medline Industries Inc. 2865 Healthcare garments, linens and towels.

o Memories 1802 Gown Preservation Wedding dress cleaning and preservation services.

o Messe Frankfurt Inc. 4710

Trade-fair organizer responsible for Texcare exhibitions.

o Metalprogetti 2843 Garment handling and distribution systems.

o Mevo Metzler GmbH 5031 Wire hangers, paper products, and plastic film for launderers and dry cleaners.

o Micross 4863 Automation Systems Hardware, control systems and counting systems for commercial laundries.

o Midwest Specialty 1626 Products Disposable towel and wiper products.

o Midwestern 3136 Industries Inc. Wastewater-screening equipment and replacement screens and parts.

o Milliken & Co. 2508 Fabrics for tablecloths, napkins, place mats, aprons and table skirts.

o MIP Inc. 2228 Reusable healthcare textiles.

o Miura North America 2266 Boilers and related systems.

o Mobile Computing 1732 Corp. Inc. Route-delivery software and systems for the linen and textile rental industry.

o MOD (Meese 2901 Orbitron Dunne Co.) Bulk linen and laundry carts.

o Monarch Coin 2663 & Security Inc. Coin/token chutes, money boxes, locks and keys for coin laundry machines.

o Moonsoft 4836 International

Microfiber products, cleaning towels, and mop pads and materials.

o Morgan Olson 3131 Aluminum walk-in vans for the textile rental industry.

o Mountville Mills Inc. 5035 Floor mats for uniform and textile rental companies.

o Multimatic 3263 Dry cleaning machinery, specializing in conventional and alternative solvents.

No Naomoto Corp./ 4837 Apparel Machinery & Supply Co. Irons, self-contained vacuum and up-air tables, boilers, and other specialty pressing and finishing equipment.

o National 4844 Cleaners Association Trade association for professional garment/ fabric cleaners and suppliers.

o National 2755 Combustion Co. Inc. (NATCO) Water-heating systems.

o Navien America Inc. 5064 Tankless water heaters and combi boilers.

o Nettuno A.S.G. Inc. 2259 Foam hanger covers and shoulder guards.

o New England 1601 Coin Laundry Commercial laundry equipment and project services.

o New Spin Laundry 1804 Products & Services Furnishings for coin laundries, including counters, chairs and folding tables; sign packages; laundry brokerage services.

o Newhouse Specialty Co. 4370 Specialty products for the laundry, dry cleaning, hospitality and garment manufacturing industries.

o Nichols Paper 1758 Products Co. Garment covers, dress shields and hanger capes.

o NIE Insurance 4307 Insurance services for dry cleaners and coin laundries.

o Norchem Corp. 2009 Laundry chemicals; chemical dispensing systems; and system controllers and software.

o Norchem 2013

36 American Drycleaner, May 2013 www.americandrycleaner.com

Wastewater Treatment

Wastewater treatment and water reuse systems.

o NuMat Systems LLC 1762

Launderable track-control, scraper and anti-fatigue mats.

o Parker Boiler Co. 4804

Steam boilers and indirect-fired water heaters.

o Pellerin Milnor 3443

Washer-extractors, automated tunnel washing systems, apparel processing machinery, dryers, material-handling systems, and laundry computer networks.

o Penco Products Inc. 1957 Garment dispensers, personal storage lockers and restroom products.

o Penn Emblem 1801 Emblems, and ID labeling and mending equipment.

o Pepin Mfg. Inc. 5219 Lint removers.

o Perfect Starch 5062 Starch cookers.

o Performance Matters 2462 Consulting services for textile rental service companies.

Po Permac Machinery/VEIT 4762 Dry cleaning, tensioning and finishing equipment.

o Phoenix Scale Co. 3031 Linen-processing and-tracking computer software.

o Phoenix Textile Corp. 5011 Textile products and services for nursing homes and hospitals.

o PhoneTree 4611 Automated telephone messaging system.

o Pinnacle Textile 2156 Uniforms, aprons, table linens and related products.

o Planiform (1983) Inc. 1713

Material-handling equipment, including monorails, conveyors and sorting systems.

o Plastics Consulting 3055 & Mfg. Co. Non-stick coating for dryer baskets and panels.

o Plas-Ties Co. 1821 Twist-tying machinery.

o Plexus Industries 1752 Laundry bags: PVC-coated mesh, woven polyethylene, and nylon mesh; biohazard bags.

o PolyFive Plastics 2662 Poly garment bags and film.

o PONY S.p.A. 4662 Garment finishing systems.

o Positek RFID L.P. 2355 RFID-enabled sorting and tracking software and systems for the textile rental industry.

o Primus bvba 4955 Washer-extractors, tumble dryers, flatwork ironers and other equipment.

38 American Drycleaner, May 2013 www.americandrycleaner.com 

o Process Mechanical 4930

Piping & Erection Inc. Turnkey facility piping services, including rigging, process piping, equipment and dryer duct work installation.

o Production Design 5210 Products

Mat handling, storage and transportation equipment and products.

o psb intralogistics 2220 GmbH Integrated systems for production and distribution, including conveyors.

o PSP Industrial 4867 Laundry Equipment

Turnkey solutions for laundry operations.

o PurClean/PurWater 2263 Water treatment equipment and systems.

o QuickSort 1605

Automated assembly conveyors.

o Quietaire Cooling Inc. 3167 Portable evaporative coolers.

o Rema Dri-Vac Corp. 4613 Air vacuum units; boiler feed systems, blow-off separators, boiler feed pumps, storage tanks and condensate systems.

o Rennco LLC 1903 Laundry bagging and packaging equipment.

o R&B Wire Products Inc. 2332

Laundry and utility carts and trucks, wire shelving, hampers, garment racks and other material-handling products.

o R.D. Bussard & Son Inc. 1863 Basket liners, cover caps, cart covers and custom fabric products.

o RealStar USA 4527

Dry cleaning machines using perc, hydrocarbon, SolvonK4, GreenEarth and other alternative solvents.

Qo Reed Mfg. Co. 1610 Workwear and uniforms.

o Qualitex Company 3666

Dry cleaning and garment apparel press pads and covers.

o ReflectiveStripe.com/ 2256 Block Bindings & Interlinings Custom reflective striping for workwear.

R

o Renzacci SPA 4655

Dry cleaning machines, washer-extractors, dryers and wet cleaning machines.

o Resource Recovery Co. 4857

Water heaters, boiler stack economizers, and wastewater heat recovery systems.

o Riegel/Mount 2703

Vernon Mills Inc. Table linens, infant bedding products, hospitality sheeting and towels.

o Rite-Temp Mfg. Inc. 4167 Industrial water chillers.

o R.L. Williams Co. 5114 Restroom products for the uniform, linen rental and dust control industries.

o Roadnet Technologies 1754

39
www.americandrycleaner.com American Drycleaner, May 2013

Transportation/routing management solutions.

o Rotational Molding Inc. 1904

Bulk linen trucks, exchange trucks, poly bushel trucks, extractor trucks and low-boy washroom trucks.

o Route Sales Central & 2463

USA Made Laundry Bags by Spector Textile Products

Laundry bags and related items; laundry slings; cart covers, cubicle curtains; basket liners; and fender and seat/sofa covers.

o Rowe International 2255 Money-changing equipment.

o Royal Basket Trucks 1643

Basket trucks, carts, hampers, cart covers and laundry bags/stands.

o Royal Blue Textiles 1647

Importer of institutional linens for the textile rental, commercial, healthcare and hospitality laundries.

o R.R. Street 4943 & Co. Inc.

Dry cleaning process additives, stainremoval agents and filtration products.

o Rubbermaid 5163 Restroom hygiene products.

o R.W. Martin & Sons Inc. 3307 Buyers, sellers and remanufacturers of single pieces of laundry equipment, complete processing lines, and entire plants.

o Ryco Conveyors Inc. 3162

Design, sales and installation of material-handling systems.

o S M Products 4802 Houston, Texas

o San-Ai Industries Inc. 4910

Laundry/dry cleaning supplies and equipment.

o Sankosha USA Inc. 4343 Garment-pressing equipment.

o SanMar 1855

Industrial workwear and wholesale imprintable apparel.

o Scan Q 4949

Customized computer kiosks and point-ofsale systems for dry cleaners.

o Sealed Air Corp. 1608 Packaging equipment and supplies, including poly bags, films, wrapping machinery and related items.

o SEITZ, The 4521 Fresher Co. Inc. Chemical additives for dry cleaners and laundries; powder and liquid detergents; and cleaning products.

o SEKO Dosing 5122 Systems Corp. Chemical dosing equipment.

o Service Textiles LLC 5130 Wholesale textiles for distributors, healthcare laundries, hospitals and nursing homes.

o Setomatic Systems Inc. 2234 Electronic card technology and coin meters.

o Shanghai Great 1705 Union Textiles Co. Ltd. Hospitality and healthcare textiles.

o Shannon Enterprises - 5001 INSULTECH® Custom-fit, removable, reusable blanket insulation for machinery and process piping.

o Sierra Hygiene Products 4801 Turnkey restroom service programs.

o Sigma Garment Films 2764 Garment film and flexible packaging.

So Sigmatex-Lanier 2803 Textiles

Wide range of textile products for the linen supply, healthcare and hospitality industries.

o Softrol Systems Inc. 2311 System controls and management information solutions for the automation of industrial uniform and textile laundry facilities.

o Southwest 4502 Laundry Equipment

o Spartan Chemical Co. 4911

Laundry detergents and chemicals.

o Spindle 2809 Software solutions for tracking laundry productivity and utility usage.

o SPOT Business 1909 Systems Computer software and systems for dry cleaning operations management.

o Springpress 2862

Spring padding, waxes and cleaners for ironers.

o SRS Conveyors 2904

Material-handling equipment for the uniform and laundry industry.

o Stahls’ Hotronix 2866 Garment marking and tagless label systems utilizing heat presses.

o Standard 1609 Change-Makers Inc. Currency change machines.

o Standard Textile 3021 Healthcare, hospitality and institutional textiles and apparel, and linen management services.

o Storms Industries 5106 Flatwork ironer textiles and supplies, cleaners and belting; sling bags; cart covers; filtration and dust- control products.

o Strapack Inc. 5006 Plastic-strapping machines.

o Streamline Solutions 2857

Soiled-linen bags, cart covers, cart liners, hamper stands, laundry wrap, and other types of bags.

o Stry-Lenkoff Co. 2762 Stock tags, labels and business forms for the laundry/dry cleaning industry.

o Superior Boiler 4746 Works Inc.

Boilers and associated equipment for process steam, hot water and waste recovery.

o Superior Uniform Group 4811 Uniforms and image apparel.

40 American Drycleaner, May 2013 www.americandrycleaner.com  
Learn how we are fashioning the future at Booth #4713 Label this the Future oF Dry Cleaning greenearthCleaning.Com June 20 - 22 neW orleanS the best dressed cLothes are Wearing greenearth

o Talley Machinery Corp. 2903 Parts, equipment and rebuild services for commercial laundries.

o TBR Associates 2906

Business consulting firm focused on commercial laundry and manufacturing industries.

o TCF Equipment 4947 Finance Inc.

Dry cleaning equipment financing/leasing.

o Tecni-Quip 3311 Linen, laundry and housekeeping carts.

o Texas Automation 4063 Products Inc.

Heat-sealing machines and accessories.

o Textile Care Allied 1942 Trades Association

SPONSOR: Trade association representing manufacturers and distributors of laundry and dry cleaning equipment and supplies.

o Textile Rental Services 1733 Association of America

SPONSOR: Trade association representing the textile services industry.

o Textile Technologies 1724 Computer software systems for the textile rental industry.

o The DECC Co. 4745

Abrasion-resistant release coating for dryer panels.

o The Green 4510, 4411 Garmento

Reusable garment bags.

o TheLaundryList.com Inc. 4511

New and used laundry equipment, machines and parts.

o Thermal Engineering 3130 of Arizona Inc.

Wastewater heat reclaimers, heat-recovery systems, shaker screens, water heaters, storage tanks, pumping systems, ceramic filtration systems and other products.

o Thermopatch 4712

Textile and garment identification products and systems.

To Tiger Natural Gas 3166 Natural gas supplier; energy conservation services.

o Time in a Box 1920 Preservation Co. Bridal, military and christening gown preservation kits.

o Tingue, Brown & Co. 2903 Finishing equipment products and dedi cated services for commercial laundries.

o Tolkar Makina A.S. 4463 Industrial washer-extractors, dryers and folders.

o Trevil America Inc. 4263 Tensioning equipment, wet cleaning systems, shirt- finishing equipment and laundry washers, dryers and flatwork ironers.

o Tristar Packaging Inc. 4605 Poly film and garment bags.

o True Solid 1653

o Turn-Key Industrial 4303 Engineering Services Facility planning/design, project management, process improvement and building construction services for resort, medical, hospitality and industrial laundry providers.

o 21st Century 5126 Dry Cleaners

o Union Drycleaning 3555 Products

Dry cleaning equipment for use with perc, hydrocarbon and alternative solvents.

o Unipress Corp. 3243 Shirt-pressing and finishing equipment for dry cleaning, commercial and industrial applications.

o UniSec Div. of 4363 New York Machinery Dry cleaning machines.

o United Brass Works Inc. 3266 Pressing machine replacement parts, and steam valves, traps and regulator.

o United Textile 2000

Distribution Inc.

Dust control products, table linen, bed linen, towels, hangers, aprons and other products.

o Unitex 4731 International Inc. Microfiber products, towels, table linen, napery, fender/seat covers, sheets, patient wear and other textile products.

o U.N.X. Inc. 2502 Commercial laundry chemical products and dispensing systems for domestic and international markets.

o USA Technologies 2165 Cashless payment systems, online laundry monitoring system, self-serve business centers, and energy conversation system for vending machines.

o Utilimaster 4721 Walk-in vans, parcel delivery vans and truck bodies.

o UWH Industries 2363 Wire and plastic hangers and related paper products for the uniform rental, dry cleaning, laundry and apparel industries.

Vo Vend-Rite Mfg. Co. Inc. 2432 Soap venders, bag venders, snack/drink venders, coin laundry signs, plastic laundry bags and drop-off bags.

Uo Venus Group 1627 Tablecloths, napkins, aprons, sheets, towels, hospital linens and chef apparel.

o VF Imagewear Inc. 4701 Industrial workwear, hospitality garments, corporate apparel and protective apparel; managed uniform programs.

o Vintex Inc. 1958 Launderable barrier fabrics.

Wo Wasatch Co. 1823 Towels, sheets, table linen, aprons, chef apparel, patient wear, bath blankets and other textile products.

o Wash Tech 4931 Heavy-duty washers and dryers for

42 American Drycleaner, May 2013
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industrial laundries and dry cleaners.

o WashCard Systems 2754 Cashless payment systems for coin laundries.

o Webb & Son 2362 Sewing Machine Sales Inc. Industrial sewing equipment, parts, workroom supplies and custom clamping for automated machines.

o WeiserMazars LLP 1862 Accounting and consulting services for textile rental companies.

o Weishi Machinery/ 4357 Fuji Star Dryers, washer-extractors, steam equipment, dry cleaning equipment and pressing equipment and supplies.

o Western Textile 2562 Healthcare Inc.

Reusable incontinent products, including underpads, diapers, briefs and clothing protectors.

o Wesvic Systems 2655

Automated system for tracking productivity of dry cleaning and laundry equipment operators.

o WET-TECH, 4740 The Ozone People Ozone equipment.

o White Conveyors Inc. 4601 Automated garment-sorting, storage and retrieval systems.

o Williamson-Dickie 1721 Mfg. Co. Men’s and women’s workwear, including coveralls, jumpsuits, uniforms, aprons and blazers.

o Woodbine Products Co. 5067 Hand-care products.

o Workrite Uniform 1820 Flame-resistant work apparel.

o World Emblem 3033

International Custom embroidered, sublimated and screen-printed emblems.

o WSI 2421

Chemicals and detergents, including bacteriostats, hand soaps, odor neutralizers and sizing; wastewater treatment.

o Xeros Ltd. 4748

XCommercial laundry system that utilizes polymer beads.

Yo YAMAMOTO 4621 Japan Inc. Washer-extractors, ironers and folders/stackers.

www.americandrycleaner.com American Drycleaner, May 2013 43

O

CLEAN SHOW PREVIEW

So much to learn. So many people to see. And so little time.

You’ll face that predicament at the Clean Show, especially now that it is one day shorter than previous events. You are not alone: Confronted with crowded aisles and hectic booths, attendees too often return home with no more than a confused mass of general impressions.

You can do better. Trade shows can be powerful tools for boosting business profits. The secret is to plan for success, spend time wisely

and prioritize tasks.

How? Read these tips from trade show experts:

TIP 1: SET YOUR GOALS. “Before arriving at the show, make a plan with specific ‘keeper’ ideas,” says Mina Bancroft, a management consultant in Palo Alto, Calif. “Then prioritize them.”

Include specific descriptions of what you want to find at the show. Here are some possibilities:

• New items of merchandise

• Line extensions in certain

44 American Drycleaner, May 2013 www.americandrycleaner.com
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categories

• Lower costs in existing lines

• More reliable sources

• Promotional goods

Select the best and list them in order of importance.

Ore.-based trade show consultant. The clock moves quickly. It’s easy to run out of time before you accomplish what you need to do, he adds. “Too many times, a couple of hours before the show closes, you’ll see people running through the aisles trying to get things done.”

It’s also smart to draw up a “B” list of goals, suggests Friedman. “While these

allocating tasks among other people

from your company or organization who are attending the show.

items may not be ‘mission critical,’ they can help open your eyes to innovations and new ways to approach problems you

Next step: Translate your goals into an “A” list of vendors to see. “Do some research on the show’s website [cleanshow. com] to identify companies and booth numbers,” says Howard Friedman, a trade show consultant in suburban Los Angeles. “That will assure that you see the most important things.” may have.” Tackle secondary goals in the remaining time after completing your primary ones.

Bonus tip: Ask yourself, “What is the biggest problem I have in my business?” Write it down and take it to the show to get answers from exhibitors.

TIP 2: STRATEGIZE YOUR WALKING PATTERN. Once at the show, it’s tempting to spend the first hours performing a walk-through. That can be a mistake.

“The last thing you want to do is shop the floor as you shop a flea market, just walking down the aisles and looking at things,” says Peter LoCascio, a Salem,

Instead, use the show floor map [see pp. 32-33 in this issue] to plot out your walking pattern so you can see the greatest number of vendors in the least time. Schedule a certain amount of time to each vendor on your “A” list. “You have to be disciplined and focused,” says LoCascio. Bonus tip: Avoid duplication of effort by allocating tasks among other people from your company or organization who are attending the show.

TIP 3: TAKE CHARGE AT BOOTHS. Deal with booth personnel efficiently. Determine early whether they are willing and able to answer your questions. “When you go into a booth, there is no reason for you to waste your time,” says Bob Dallmeyer, a Los Angeles consultant. “Prepare some quick questions that pertain to your buying interests. If the booth people can’t answer those questions, then you have to smartly move on.”

Not all booth personnel are alike. “A well-constructed booth has people at various levels,” says Bancroft. “One person will be at ‘in-depth’ level; others will be at beginning and intermediate levels.” No in-depth person at the booth? You need to decide if you have sufficient interest to ask for an appointment with the right person. That can be smarter than wasting your time talking with an individual who does not have the requisite knowledge.

An alternative is to obtain the name

American Drycleaner, May 2013 www.americandrycleaner.com

46

and contact information of a person to call after the show’s over. That can be a prudent step anyhow. “Exhibitors often fail to follow up trade show leads in a timely fashion for a multitude of reasons,” says LoCascio. If you are serious about learning more about a product or service, you may wish to obtain the name and number of the local sales person in your territory.

Bonus tip: Save time by stating, “I need to make a business decision,” as you enter each booth. Then state the nature of the decision and ask how the vendor’s products will help.

TIP 4: SCHEDULE APPOINTMENTS WISELY. Remember that “A” list of vendors? Make sure you see them all by scheduling advance appointments, either before you leave for the show or when you arrive.

“There’s nothing wrong with reaching out and saying, ‘I would like to meet with a specialist on Product X,’” says Friedman. “Engaging before the show is completely fine. That will make your time more productive. And the exhibitor will be delighted.”

Such appointments are important whether you are a current or prospective customer. “If you are already a customer, you will want to talk about innovations, new orders, or things that are upsetting you,” says Dallmeyer. “And if you are considering making a purchase, you will want exclusive time in the booth.”

Bonus tip: Map the show floor to identify the booth locations of your “A” vendors [again, it’s available on pp. 32-33 in this issue]. Clustering your appointments by location will reduce walking time. ▲

www.americandrycleaner.com

American Drycleaner, May 2013

47
Visit us at the Clean Show in New
June 20-22 — Booth 4171
Orleans

TIP 5: TAKE NOTES EFFICIENTLY. Haphazard note taking can result in a confused mass of papers stashed on a shelf back home or in your office. That means you lose information critical to business success, including the names of key contacts.

Modern gadgets to the rescue! “We are seeing all kinds of new technologies to avoid the traditional business-card exchange,” says Doug Ducate, president of the Dallas-based Center for Exhibition Industry Research. “These include badgeswiping technologies that allow exhibitors to send information efficiently.”

Electronic brochures have, in many cases, replaced paper ones. “At some booths, you can use computers to send yourself information about what you have seen,” says Ducate. “Push a button and the information shows up on your smartphone and sits on your computer back at the office.”

“Old tech,” though, has its place. “Plenty of people still collect business cards and take notes on them,” says Friedman. “These can be great memory joggers to help connect the dots after the show.” A pack of business cards provides an easy reference for making follow-up calls.

Bonus tip: More attendees are entering information into iPads. Digital notes are efficient for later review, and also for passing along key insights to people who did not attend the show.

TIP 6: POW-WOW AT QUIET TIMES. Sometimes, product information is fairly simple to grasp. Other times, though, you may need to devote critical thinking time to technical details.

“When you go to a trade show, the individual who has paid for a booth is trying

to sell you something that may be quite complex,” says Bancroft. “That means you must initiate a way to find out more about that item, and you can’t do that at the typical show floor, which is usually a chaos of noise and confusion.”

Solution? Schedule some “quiet time” to make rational decisions, suggests Bancroft. “Ask the booth sponsor to meet you for breakfast or lunch, where the quiet atmosphere allows you to go through the information you need to compare products.”

Bonus tip: Reduce travel time by scouting out a convenient venue for business talks before you meet exhibitors. Use the Internet, or locate coffee areas once you are at the show.

TIP 7: ALLOW FOR SERENDIPITY. Schedule your time, but leave some open space. One of a trade show’s strengths is a potential for ‘serendipity,’ or the discovery of unanticipated knowledge or connections. So, leave time for random encounters.

“Everyone at the show wants to discover new things and meet new people,” says Friedman. “That can be a productive situation: You may meet someone who does something similar to you but who is not a competitor. It can even happen in a lunch line. So, I encourage you to find the opportunity to say hello to people.”

Bonus tip: Allow yourself the chance for fortuitous discovery. After you complete your important work, schedule time to visit less-promising, lower-profile booths.

TIP 8: CHOOSE SEMINARS WISELY. What seminars should you attend? Reaching a decision can be difficult. Every hour you spend at a concurrent session, after all, is an hour

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48

off the show floor.

Even so, seminars are important to your bottom line. Their value is reflected in their growing presence. “We have found that 40% of today’s exhibit floor is devoted to concurrent sessions, up from 20% some years ago,” says Ducate. Why’s that? “People are looking to solve technical problems, and they will attend sessions that promise to do that.”

That comment suggests a solution to the seminar conundrum: Attend those that deal with topics of immediate concern to your business. Look at each seminar listing and ask: “Will the information in this seminar help me solve a specific problem?”

Bonus tip: Reach better decisions by calling seminar leaders before the show for more details about a prospective presentation.

TIP 9: SHARE THE WEALTH. Productive tradeshow going is a learned skill. Pass along the talent to the next generation.

“It’s good for a senior-level person to bring along a junior one,” says Friedman. “The senior person can make introductions and put products in the context of business initiatives. Relationships established at trade shows can be very helpful in the future.”

Sharing such knowledge can lay a foundation for the continuing profitability of your business. And it will help foster a habit of efficient trade-show buying. “Time is money today,” says Dallmeyer. “You need to maximize what you do at every trade show.” O

Phillip M. Perry is a freelance writer based in New York City.

www.americandrycleaner.com
49
American Drycleaner, May 2013
See us at Clean Show • Booth # 1643

industry observations

Map o ut y our Market

D

o you have a map on your office wall? I don’t mean a road map, but rather a map of your marketplace.

This map would depict your competitors, busy main drags, affluent neighborhoods, any information that tells you where your customers are coming from.

This is not something that you can purchase, so I suggest you get started making your own. Start with a town or city map that lists streets; have it blown up. Then fill in the information that you need. Obviously there’s the town you’re in, but if you do business in neighboring towns, include them. Put in competitors in all directions. Color-code affluent high-use neighborhoods. Mark in busy shopping streets and commuter roadways. You might have to drive around to do justice to your project. The effort gets you canvassing the territory, which is a good thing to do, because you’ll continually make discoveries.

I suggest keeping this map on your office wall so that it will always be there, forcing you to look at it from time to time—a constant reminder that you are missing some of the market.

So what can you do with this marketing map? Start with the competition. How far are they from your

store? Draw a line at the midpoint. Who has most of the trade? You don’t have the specific facts, so you’ll be inferring. But you could check your files to see the number of customers on those streets.

Do you do more than 50% of the trade? Are there road flows that orient customers to competitors? If there is a roadway to the highway that leads to the big city, where many work, then this might account for the competitor getting the lion’s share of the business. If not, what is the reason for the slowdown?

Is the competitor stronger than you? Is it priced lower? Does it offer a pick-up and delivery route in the area? Is its clientele your type of customer? How could you change the situation? You could add delivery service in that area with a strong salesman. You could shower the area with coupons. Perhaps you know something about the competitor—he really overloads the upcharges, for example—that might be a potential inroad for you.

Emphasize in a mailing that your upcharges are minimal, that you generally use the one-price-per-garment model. Walk door to door dropping off circulars. Go through the phone book and call people at random who live in that neighborhood (consult your map). Are there any pockets within the

50 American Drycleaner, May 2013 www.americandrycleaner.com
Howard Scott

competition’s area where you do well? You would think that the customer would pa tronize the closer dry cleaner, so this find is significant. But why is this occurring?

Is it some sort of traffic flow that moves by your store? Have several customers had problems with the competitor and perhaps spread the news around the neighborhood? Perhaps it’s because your store is older, and people have stuck with you. Speculate what the reason might be and see what you can do with it.

If customers have had problems elsewhere, this gives you an insight: the competitor is unable to retain customers when it makes mistakes. Put that knowledge to use in your marketing efforts.

Or, if the reason you do well is because traffic flows by your store, use your standalone sign to win more business: We Ser vice Brentwood Woods — Try Us.

If, on the other side of town, you find that the competition has the majority of the business both at the midpoint between you and deep into your territory, analyze the area. Perhaps the houses are new and you haven’t promoted yourself there. Does the competitor have a delivery route which has made heavy inroads? Maybe the competitor offers high-end service. Attempt to win some of this trade.

Visit several homes and suggest the owners try using you, pointing out the specialties you offer that the competitor doesn’t. For example, you do shirts but the competitor doesn’t. Come up with a highend service offer and promote this.

If there are market segments that don’t seem to be well-covered by anybody, why is this? Are they low-use families? Have they just not been serviced well? Try to fig ure out a way to win their patronage. Win

one customer and give him/her significant discounts to recommend you. Door-to-door circulars is another possibility.

Maybe there’s an opportunity for a drop store. You know your demographic needs for profitability. Calculate the population base, the percentage of homes expected as customers, and the average monthly volume per account. Add it all up and see if it meets minimum requirements. In a rural area, or where the demographics don’t warrant a drop store, another possibility is to arrange for an area store to take in dry cleaning on a percentage basis.

If you have some real strong neighborhoods, think about how you can increase that patronage to 100%. If you make deliveries there all the time, it would be an excellent opportunity for you and your salesman to solicit the area. It’s the easiest argument to make: “We service almost everyone on the street but we see you’re not on our list. Is there something we could do to encourage you to give us a try?”

Envision the big picture. How much of your marketing area do you have as customers? Eighty percent? Forty? Who has the lion’s share? Figure what portion of business is inside your marketing area and what percentage is outside. How many new customers do you need to boost volume by 10%? These are the building blocks which you can use, once you have created a marketing map, to evaluate the marketplace and understand what needs to be done. O

Howard Scott is a longtime industry writer and dry cleaning consultant, and an H&R Block tax prepar er specializing in small businesses. He welcomes questions and comments, and can be reached by writing Howard Scott, Dancing Hill, Pembroke, MA 02359, by calling 781-293-9027 or via e-mail at dancinghill@gmail.com.

American Drycleaner, May 2013 www.americandrycleaner.com

52

Crest Cleaners first in U.S. to install beadcleaning technology

Crest Cleaners, Clifton, Va., has be come the first North American dry cleaner to install an ultra-low-water bead cleaning system marketed by Xeros Inc., a subsidiary of UK-based Xeros Ltd. Overall, it is Xeros’ third U.S. installation since first entering the market last September.

Historically, items that are not dry cleaned, such as men’s dress shirts, are laundered in traditional washing machines. Xeros’ proprietary system looks to replace those machines by producing “cleaner laundry with a sig nificantly lower impact on the envi ronment, using very little water and patented Xeros polymer beads,” the company says.

The beads’ molecular structure, coupled with a proprietary detergent, attracts and absorbs dirt from soiled items, the company says. It claims the system uses up to 80% less water, 50% less energy and 50% less deter gent than conventional washing.

“ We’re pleased to announce our first U.S. retail installation and part nership with Crest Cleaners, an in dustry leader that shares our vision for providing cleaning technologies that not only reduce a company’s car bon footprint, but also deliver supe rior cleaning performance,” says Bill

Westwater, CEO of Xeros Ltd. “We are very committed to provid ing our customers with ‘fast, clean and green’ dry cleaning services,” says David Slan, CEO of Crest Cleaners. “Xeros’ revolutionary technology affords us the ability to effectively replace our traditional washing machines and complement our existing environmentally friendly (GreenEarth) dry cleaning operations. By doing so, we believe Crest Cleaners will be come the benchmark for all other en vironmentally friendly dry cleaners in North America.”

Xeros says it will formally launch its system to the worldwide commer cial laundry market at the Clean Show next month in New Orleans.

JPB Capital Partners buys controlling interest in ZIPS

Private equity firm JPB Capital Part ners has invested in Value Drycleaners of America LLC, the parent company of ZIPS Franchising LLC (“ZIPS”), one of the largest franchisors of retail dry cleaners in the Mid-Atlantic re gion. Terms were not disclosed.

ZIPS began in 1996 with a group of eight dry cleaners in the BaltimoreWashington region and has grown to 36 franchise operations in Maryland, Virginia, Pennsylvania and Washing ton D.C.

aro U nd the
US try 54 American Drycleaner, May 2013 www.americandrycleaner.com
I nd

“We believe that ZIPS has created great brand awareness and a unique model with in the dry cleaning industry,” says Jim Bolduc, senior managing director of JPB Capital Partners. “With this foundation in place, and the combination of our capital and our team’s knowledge and experience in both retail and franchise operations, we believe that we can move the concept through its next phase of growth including improved execution of the existing system and further geographic expansion of the concept.”

Brett Vago, an original ZIPS member and a director, says the investment will en able the company to achieve its “long-term vision for the brand and the concept.”

“We are very excited about joining forces with the JPB team to leverage their track record and experience in growing both retail and franchised businesses with our knowledge of the dry cleaning indus try,” he says.

The investment was funded with eq uity from JPB Capital Partners III LP, the firm’s third and most recent private equity fund.

Three members of the JPB team— Bo lduc, Greg Carey and Mark Rohde— will join Vago, Dennis McMahon and Theresa Casiello on the ZIPS board of di rectors, as will Robert Barry, CEO of The Greene Turtle Franchising Corp.

America’s Best Cleaners affiliates assemble in Arizona

America’s Best Cleaners (ABC) Affili ates from across the United States recent ly gathered in Scottsdale, Ariz., for three

www.americandrycleaner.com

days of networking and presentations around industry and general business best practices.

The March 13-15 meeting included presentations by consultants from various industries and businesses that support dry cleaning, as well as a tour of local Affiliate Z Cleaners’ new production facility and a dinner hosted by Frank Dubasik of Metal progetti.

Speakers included Nicholas Regine, technical design and application specialist from Swarovski Crystals, who discussed the latest trends in fashion embellishments and application techniques. He also talked about how Swarovski supports ABC Af filiates across the country and applied a custom ABC’s crystal transfer to a shirt owned by ABC’s executive director, Christopher White.

T im Johnson, CLG Insurance presi dent, reviewed the Affordable Health Care Act, explaining what Affiliates should know, how the Act will affect their busi nesses, how to prepare, and what they will need to know about administering the Act. Supporting him were Kevin Davis and Harry Carranza from Select Risk, ABC’s preferred insurance provider.

Mark Jones, SPOT POS Business Sys tems, reviewed new software and system developments in SPOT’s business opera tions management software designed spe cifically for the dry cleaning industry. He also conducted a special “power users” session for cleaners that rely heavily on SPOT’s software to manage their opera tions, marketing, and customer resource management.

In addition, he and Katherine McGraw Patterson of Smart Fish Marketing, who acts as ABC’s in-house marketing director, ▲

American Drycleaner, May 2013 55

gave a joint presentation on a newly inte grated ABC/SPOT marketing program.

ABC’s professional team also led dis cussions on various subjects. White re viewed hiring practices and retention, as well as implementing today’s social me dia channels to reach the best candidates for a position; ABC founder Ed D’Elicio spoke on attracting high-net-worth deliv ery route clients; and Patterson introduced real-world marketing case studies and how marketing can solve business operations problems as well as increase sales.

Founded in 2000, ABC considers itself the dry cleaning industry’s leading inde pendent certification organization.

Maytag Commercial Laundry honors standout distributor performances

Maytag® Commercial Laundry recent ly recognized standout distributor per formances at its 55th Annual Meeting in Amelia Island, Fla. The following companies excelled, Maytag says, in the coin, multi-housing and on-premise laundry markets in 2012:

• Fred Maytag Award — Receiving Maytag® Commercial Laundry’s most prestigious award was Inter trade Chile S.A., Santiago, Chile. The award is presented to the customer that best emulates the founder’s market ing philosophy and supports Maytag® Commercial Laundry brand with pro fessionalism and integrity, Maytag says.

• Shaping the Future Award — MacGray Corp., Waltham, Mass., was rec ognized for its history of innovation

and long-time industry leadership.

• Multi-Housing Excellence Award — Coinamatic Canada, Mississauga, Ont., was honored for its outstanding service to the multi-housing market, including colleges and universities, condominiums and apartment build ings.

• Maytag® Red Carpet Service® Excellence Award — BDS Laundry Systems, St. Paul, Minn., was rec ognized as the distributor that best exemplifies excellent service and de pendability.

• Top Quota Award — Tri-State Technical Services/TLC Equipment Co., Waycross, Ga., was honored for exceeding its annual sales target by the highest percentage this year.

• On-Premises Laundry (OPL) Excellence Award — Pierce Commer cial Laundry, Mandeville, La., was recognized for effective and efficient service to OPL market customers.

• Maytag® Marketing Excellence Award — Equipment Marketers, Cherry Hill, N.J., was honored for its development and implementation of marketing and sales programs and overall support of Maytag® Commer cial Laundry offerings.

• Outstanding Achievement Award — Richard Jay Laundry Equipment, Adelaide, Australia, was recognized for its “unmatched sales performance and use of marketing and social media.”

• Maytag® Energy Advantage™ Excellence Award — Hercules, Hicksville, N.Y., was honored for ex ceptional promotion and marketing of energy and water efficiency. O

American Drycleaner, May 2013 www.americandrycleaner.com

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edu C ation & training

Calendar

DEC Certification. Two-day NCA course, to be held May 5 and May 12 at a location to be announced. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Marketing Your Cleaners to Attract More Customers. OCA workshop, to be held May 8 in New Albany, Ohio. Call 614-228-4716 or visit ohiocleaners.org.

Pressing & Finishing. NCA course, to be held May 19 in Miami, Fla. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Wetcleaning. DLI course, to be held June 3-4 in Laurel, Md. Call 800-638-2627 or visit dlionline.org.

Basic Spotting 101. NCA course, to be held June 9 in Bronx, N.Y. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Intermediate Stain Removal and Bleaching. NCA course, to be held June 16 at a location to be announced. Call 212-967-3002 or e-mail ncaiclean@aol.com.

DEC Certification. Two-day NCA course, to be held July 14 and July 21 in Nanuet, N.Y. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Extreme Stain Removal. NCA course, to be held July 14 in Miami, Fla. Call 212-9673002 or e-mail ncaiclean@aol.com.

Introduction to Drycleaning. DLI course, to be held July 15-19 in Laurel, Md. Call 800638-2627 or visit dlionline.org.

Advanced Drycleaning. DLI course, to be held July 22 through Aug. 2 in Laurel, Md. Call 800-638-2627 or visit dlionline.org.

Intermediate Stain Removal and Bleaching. NCA course, to be held July 28 at a loca tion to be announced. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Radical Drycleaning/Stain Removal. NCA course, to be held Aug. 5 through Aug. 9 in Northvale, N.J. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Advanced Stain Removal and Intensive Bleaching. NCA course, to be held Aug. 25 in Bronx, N.Y. Call 212-967-3002 or e-mail ncaiclean@aol.com.

Avoiding Claims: What You Need to Know About Fabrics & Stain Removal. NCA course, to be held Sept. 8 in Nanuet, N.Y. Call 212-967-3002 or e-mail ncaiclean@aol.com.

DEC Certification. Two-day NCA course, to be held Sept. 8 and 13 at a location to be announced. Call 212-967-3002 or e-mail ncaiclean@aol.com. O

Post your organization’s education and training course announcements on AmericanDrycleaner.com!

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American Drycleaner, May 2013

57

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SERVICES W ITHOUT-A-TRACE WEAVERS— More than 50 years’ experience. We are the experts in silks, knits, French weaving and piece weaving. Reasonable prices. Send garments for estimate
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Visit us at the Clean Show in New Orleans June 20-22 — Booth 4171

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www.americandrycleaner.com American Drycleaner, May 2013

Advertiser Page No. Advertiser Page No.

A.L. Wilson Chemical Co. ............... 1

Ally Equipment Co. 39

Arrow Leathercare Services ............. 59 bizzie . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Clean Show .......................... 53

Cleaner Business Systems 3 Cleaver-Brooks ....................... 45

Cleaner’s Supply 60 Columbia/ILSA ...................... BC Commercial Coils 60

Consorzio ............................ 47

Dajisoft 11

Dry Cleaning Computer Systems.......... 17

Dry Clean Plus 38

Fabricare Management Systems ........... 9

Firbimatic 23

Global Business Systems ................ 43

GreenEarth ........................... 41

IES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

Iowa Techniques 21

Irving Weber Associates 5 Luetzow Industries ..................... 60

Maineline Computer Systems ........... IFC Mustang Enterprises.................... 27

Parker Boiler Co. .................... IBC Personal Touch Systems ................ 58 Renzacci ............................. 19

Royal Basket Trucks 49

Scan Q . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

SPOT Business Systems 7

Steiner-Atlantic ....................... 31

Super Laundry ........................ 25

Suede Products ........................ 51

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American Drycleaner, May 2013 www.americandrycleaner.com

Fraying...

Continued from page 64

50 YEARS AGO. Looking to improve upon your plant’s direct mail campaigns? Robert Gerber of North-Hills Cleaners has some sound advice, as his plant’s campaign received a Prestige Builder’s award at the National Institute of Drycleaning’s (NID) convention in Washington. In addition to keeping in contact with past, present and future customers, Gerber also makes sure that the company name is not listed on the envelope. “Our address only, never the plant name,” he says. “This arouses curiosity.” … NID has announced its newest batch of graduates who have completed its 64th Management Course. A total of 12 students from five states, Canada and England completed the four-week course, which covered topics including public relations, effective writing, public speaking, plant layout, business administration, human relations, and supervisory techniques … Though spring may bring an influx in business, American Drycleaner’s Joseph Caruso advises cleaners to get a head start on planning their summer programs and promotions, as the summer months can bring a lull in sales. Caruso encourages route salesmen to make new contacts by taking advantage of the warm weather and distributing literature door-to-door, even talking to customers in their backyards or

porches. Contests—such as offering sales promotions on offbeat items like sweaters or overcoats—can also be a way for route salesmen to make an extra number of contacts, as well as for store personnel to get more volume from existing customers.

May 1963

www.americandrycleaner.com

75 YEARS AGO. Many cleaners are finding that satin woven fabric becomes pulled or chafed, while softly woven wool material develops loose ends or nap, when tumbled in a dryer. The solution? Pull the garments out of normal loads and deodorize in a cabinet. As for fabrics that have already begun to fray/nap, C.C. Hubbard suggests using an electric razor to remove the loose fabric. … Dry cleaners in the greater Milwaukee area can expect a pay increase as 50 dry cleaners in Milwaukee and in the neighboring counties of Racine, Kenosha and Waukesha completed a wage agreement with the AFL affiliate Cleaners & Dyers Union. The contract will provide workers a $100 wage increase over last year’s averages, while the minimum wage for inexperienced workers will go up to $15.60 per week … While many cleaners have found spraying and cold tumbling to be effective on velvet finishing, Leon Bone of Unique Cleaning Service in Pine Bluff, Ark., has added a twist to the orthodox method: glycerin. “Glycerin is odorless and colorless and can be used with safety on all velvets,” he says. “The oily effect of glycerin apparently makes each pile of thread independent of its brothers.” Bone adds about one-half to one ounce of glycerin to a pint of water, which he then sprays onto the fabric. He resumes the cleaning process in a cold tumble until dry, and finishes the garment warm to hot. O

— Compiled by Carlo Calma

American Drycleaner, May 2013 63

Fraying or n apping? Grab a Razor

10 YEARS AGO. The International Fabricare Institute (IFI) has given its logo a face lift as part of a rebranding initiative that the association says better reflects its mission, as well as to create awareness of its members’ commitment to professionalism. The new logo depicts an added silver ribbon atop the globe symbol prominent in the association’s past logos. IFI also incorporated the words, “The Association of Professional Drycleaners,” striking “wetcleaners” and “launderers,” as well as adding the underline, “Fostering Excellence. Sharing Success.” …

As part of his support for U.S. troops serving in the Persian Gulf, Phil Efron is displaying a placard version of the Blue Star Mother’s Service Banner at his store, Douglas Corner Cleaners & Wardrobe Service, in Nashville, Tenn. “This is something that is my own unique way of supporting my daughter, Sgt. Erica Efron, our other service people and their families,” he says. His daughter is a member of the Army’s 509th Signal Battalion. … The list of exhibitors for Clean ’03 continues to grow, according to show planner Riddle & Associates. The company reports that by the end of March, 427 companies have already reserved more than 220,000 net square feet of space.

25 YEARS AGO. Despite its unusual

architectural design, Dryve Cleaners, located in Memphis, Tenn., is seeing steady growth. The 7-month-old store is reportedly earning about three and a half times the volume of business done by most dry cleaners in a comparable length of time. The store’s white contemporary design not only attracts customers’ attention, according to owner Howard Cannon, but serves a functional purpose, as well. Tedlar fabric forms a canopy on the west side of the building where customers can drive through for drop-off/pick-up service … Dry cleaners will now have to be in compliance with OSHA’s revised Hazard Communication Standard beginning May 23. The standard requires employers to maintain an inventory of hazardous chemicals that workers may be exposed to while on the job. It also calls for employers to make important Material Safety Data Sheets (MSDS) available to all workers, properly label all containers of these chemicals, provide training, and more … The Texas Laundry and Drycleaning Association’s (TLDA) 81st annual convention proved quite successful, as a reported 1,800 visitors attended the event at the San Antonio Convention Center. The convention, which featured more than 190 exhibit booths, not only attracted visitors from around the country but also Mexico and Japan.

W R inkl E i n Tim E 64 American Drycleaner, May 2013 www.americandrycleaner.com
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