PULSE CINEMA

GET READY FOR PULSE CINEMAS ECOMMERCE!

Pulse Cinemas is excited to announce a brand new way to interact with the company with full ecommerce functionality coming to the company’s website. Here, sales manager Simon Schino explains what this new development will bring as well as highlighting some recent product introductions.

Anyone who has been keeping an eye on our social media feeds in recent times will know that we have been making huge efforts in finding new ways to communicate the benefits of working with Pulse Cinemas. Being a company that prides itself in the high-quality of the multimedia products that we supply, we felt that it was a natural progression that we developed the way we communicate. So a fully rounded multi-media approach, with video, social media and direct digital contact are all helping us communicate effectively with the market. We have been really pleased with the way our efforts have been received so make sure you keep tuning into our Terrific Tuesday and Friday webinars that provide a window on everything that is happening at the company, all our videos can be found on our YouTube channel, so don’t forget to like, subscribe and ring the bell for reminders as well as making sure you are following our twitter feed (youtube.com/user/ pulsecinemas/videos and @PulseCinemas). Also don’t forget to keep an eye on the news and case study section of the website, it is now regularly populated with content that provides a further window on what is happening at the company as well as providing opportunities for Pulse Cinemas customers to showcase their work.

So what has all of this got to do with ecommerce? Well it puts into context that Pulse Cinemas is making big efforts to ensure we are providing the right ways for our dealers to maximise efficiency and ensure they have all the information needed to make informed decisions.

We have been working behind the scenes for a considerable time to bring this new functionality to our website and deliver direct business benefits to our customers. The ecommerce site will of course provide access to the whole Pulse Cinemas inventory for those with a credit account or those paying instantly to quickly and easily make purchases without having to pick up the phone. However, the ecommerce package on the site goes much further than that. Once you have your login details, entering the ecommerce part of the site opens up lots of other functionality as well. Logins will be provided direct to those dealers who already have an account once the site is live and those wanting to open an account can get in touch for details. Once inside the site, dealers will be able to check their credit account details, what is owned what is available to spend, when payment is due, allowing our customers to quickly and easily track status and plan any needed purchasing. Dealers will also be able to login and check pricing and availability of stock live making it far quicker to find out if that product you need really-fast is there or make sure you have product reserved for a project that is coming up later in the year. As well as for those major items, the site will of course make it much easier to bulk buy a number of in-ceiling speakers or cables to ensure you have everything needed to get projects over the line.

Pulse Cinemas has always prided itself on effective communication with our dealers no matter what the medium being used, however it has been true up to this point that having to do the majority of ordering, checking availability and so over the phone, is not the most efficient way for either party to communicate. We love speaking to our dealers on the phone of course, but from the time that ecommerce goes live on the site, phone conversations can be streamlined and focus on more complex questions and issues arising from product support or issues encountered on site. The ecommerce functionality will make Pulse Cinemas more efficient to deal with right across the broad, so you still, get the same great Pulse Cinemas brands, support, training, knowledge and the best demo spaces in the UK (undergoing a serious upgrade as we speak) you also a get a fully 21st century way to manage your buying, making the whole experience better, faster and fully future embracing.

Pulse Cinemas pulsecinemas.com

LUTRON AND RTI KEEP THE DEVELOPMENT COMING!

Lutron has made major launches into the high-performance intelligent lighting market

We at Pulse Cinemas are proud to support and distribute some of the best brands on the planet. Here we showcase some important updates from RTI and Lutron.

Some of the new kit that will of course be available on our ecommerce site (see this Month’s other page of editorial from us) include a couple of recent introductions that are worth taking note of this month. Our automation platform of choice RTI has introduced its own Video over IP platform, or VIP for short. This fully featured system delivers distribution of 4K video over a 1Gb network switch to almost unlimited endpoints, resulting in a flexible and scalable system that can be fitted in minutes as well as controlled natively within any RTI system. The video preview images show on any touchpanel, remote, or mobile device connected to the system putting the customer in control of what media is playing on which display anywhere in the home. Important here is that installers can deliver Video over IP functionality without needing to have loads of experience with the technology.

The product is fantastic in the home, but also for commercial sites with lots of screens to service. Some of the key abilities here are 4K UHD with HDR for impressive picture quality, 4K @ 60Hz eliminates blur in fast moving scenes and long distance 4K video can be transmitted over category cable up to 100m. The system is also compatible with HDCP 2.2 to avoid copyprotected ‘black screens’ when connecting an HDMI source and has built-in scaling which lets each screen display its full resolution. The system comprises the VIP-UHD-CTRL control module and the VIP-UHD-TX, a powerful 4K HDCP 2.2 HDMI transmitter.

THE POWER OF LUTRON

Another recent big launch comes from Lutron with the introduction of the HomeWorks QSX processor, a unit that delivers serious grunt into any high-performance lighting system. The QSX processor offers expanded connectivity and reliability and also streamlines and improves the installation process with abilities including backing-up and restoring project databases from the cloud to avoid project file loss and seriously increased processing power and memory to manage larger, more complex projects. In fact, the HomeWorks QSX Processor introduces 8 x the processing power and 16 x the memory compared to the previous generation! Other noteworthy aspects include the ability to work as a single or dual link device, Connect Bridge built-in to the processor to enable cloud software updates, off-site database storage and easier remote access for programmers increasing system creation and maintenance flexibility.

Built to partner the HomeWorks QSX Processor, the Alisse family of wall mounted controllers offer versatility, control and aesthetics to match the power of the QSX. The Alisse wall control range integrates Lutron’s technology with sophisticated and timeless design to complement high-end designer led interiors. The ability to personalise button configurations and engraving for each device gives an aesthetic that will complement each client’s lifestyle and décor. These wall controls enable homeowners to get the most out of their system via a subtle intuitive light control experience. Created from highquality materials and available in a variety of finishes, the Alisse wall control is a genuinely customisable luxury product. The range comes in a choice of finishes from the ‘Lutron Signature Metal Collection’ exclusive to this product. Loads more details available from the team on these new products.

Pulse Cinemas pulsecinemas.com