THE WALL

SEEING IS BELIEVING!

Newly installed in our ‘Ultimate Media Room’ space, Samsung’s stunning ‘The Wall’ and ‘The Frame’ displays form part of Habitech’s new demonstration experience

Courtesy of Samsung’s world-class display tech, and discreet audio to match, Habitech’s new AV experiences will be exactly what’s needed after lockdown says Marketing and Comms Manager Sophie Graham…

When even toothpaste can be ‘life-changing’, it’s easy for your customers to dismiss the hype that comes with every new product. But we promise they won’t forget the experience waiting for them at our Basingstoke HQ after lockdown. Nothing in their understanding of home AV will prepare them for the magical banquet of light and sound we’re serving from our new suite of dem spaces.

The moment they step out of the COVID pressure chamber, all that pent-up demand for new experiences can be satisfied by a jaw-dropping display of high-end home entertainment, curated within comfortable spaces that feel, well, like home. We promise that any vague idea of the meaning of ‘home cinema immersion’ will be brought dynamically to life, turning the experience into something bankable for your business, and for ours.

This is why, when all the jabs are in, we’ll be ready to reveal the full-on emotional impact of luxury audio, video and room design combined, especially when the video involves Samsung’s breath taking ‘The Wall’ display.

MEETING THE WALL

The Wall forms the centrepiece of our new ‘ultimate media room’ environment, where its astonishing scale and genuinely lifelike image quality will prove irresistible to your customers. The experience is likely to be their first encounter with MicroLED technology, which renders each pixel from a cluster of three tiny self-emissive RGB LEDs. This means that their brightness and colour can be controlled precisely or turned off entirely to create a “perfect” black for maximum contrast and optimum colour performance. As a result, MicroLED tech generates a bright, contrast-rich display across wide viewing angles, featuring naturally vibrant colours and to-die-for blacks, similar in many ways to OLED panels but with added benefits and none of the trade-offs.

EXPERIENCE GREATNESS

More astounding still is the exceptional bezelfree thinness and truly cinematic magnitude of its modular construction, comprising 806.4 x 453.6 mm MicroLED panels, each having a display resolution of 960 x 540 pixels. This means that a 4 x 4 build generates a colossal 146-in display at 4K UHD and an 8 x 8 construction re-creates The Wall with a gigantic 292-in diagonal at 8K resolution. Along with its eye-popping size, your customers will be astounded by the tech’s ability to render the meeting of adjacent modules undetectable, even up close. The effect is mind-boggling. And not just for your residential clients. Habitech will also be supporting modular CAT-connected products, equipped with a pixel pitch more suitable for commercial applications in elite hospitality, office and retail for instance. So commercial interests are served as well!

SO MUCH MORE THAN TV

Complementing The Wall in our large media space is Samsung’s beautifully versatile ‘The Frame’ display, which is a ‘Quantum Dot’ 4K UHD TV screen doubling as an art display when in standby. Armed with this innovation, The Frame turns TV into an element of room design, surrounding a personal gallery of stilllife images with super-thin magnetic bezels in myriad décor-matching colours. It’s a twist on high performance TV your customers will love.

When there’s so much to be amazed by, we’re sure that honoured guests will leave our dems with a new sense of what’s possible from home entertainment. It may even change their lives.

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THE GIGABIT GIFT THAT KEEPS ON GIVING

Capitalise on the need for speed with a bet you cannot lose says Habitech Product Manager Jay Brand.

Imagine a bookie giving you great odds on an event that was absolutely guaranteed, so you could bet on a dead cert and still make money. Well, as it happens, this zero-risk bonanza is a reality, and it’s coming to a leafy suburb near your business. In fact, it’s probably there already. The absolute gilt-edged certainty wrapped in a golden ticket is the fact that broadband speed is bound to rise, perpetually. Everybody knows it, including your customers. After the year they’ve had, the virtues - and value - of gigabit network design will need about as much justification as a cold beer on a hot afternoon.

SPIRALLING DATA DEMAND AND SUPPLY

Even before the COVID crisis put rocket boosters under the need for faster Internet, a survey of UK homeowners by Broadband Choices revealed that 62% of respondents would be willing to pay more for a home with fast broadband access. Today, that demand has been turbo-charged as lockdown cash diverted from three weeks in Antigua or Val d’Isère is splurged on expanded WFH broadband links, video conferencing, friendship bubbles and streaming services. Add in the ballooning numbers of IoT devices in the average UK home (currently 10.3) and the advent of Wi-Fi 6 (with speeds of up to 10 Gbps) and it’s patently obvious that the love for faster home network design will be everlasting. In response, the UK Government is putting £5bn behind a Gigabit Rollout Plan, which aims to boost the availability of ‘full fibre’ FTTP gigabit-capable coverage from 10% of UK premises (in 2019) to at least 85% by 2025. Even if this ambitious target is missed (they often are), the trajectory is baked in.

With data speeds soaring you’d be mad not to install the fastest cable infrastructure, available now from SCP’s CAT6/6A and Cleerline SSF fibre Draytek’s 3910 Firewall/WAN aggregator and Watchguard 470/570/4600 UTM appliances join Ruckus ICX ZP-series switches and WF6 APs in our peerless end-to-end multi-gig lineup.

TAKE IT TO THE BANK

This means that as a skilled home network designer you’re on to a certain winner - and a bigger payday for sure. With customers gagging for gigabit on one side of the door and fibre creeping up the drive on the other, upselling multi-gig convenience should be a no-brainer. And with these newly enlightened customers, take the opportunity to recommend the fastest architecture available, because, as the old saying goes, ‘the most expensive cable is a retrofit cable’. In other words, don’t take a risky bandwidth punt on a bog-standard CAT5e when you can pull through SCP’s peerless, ultra-competitive HNC CAT6 (specified beyond the 500MHz CAT6A standard), or superior 600MHz 6A UTP. We’ll even cut the bulk cable to a custom length for you via our new spooling service. With data speeds rising around you, you’d be mad not to bury the best Ethernet in the walls, and while you’re at it, pull Cleerline’s award-winning SSF fibre alongside for the time when fibre carries everything, everywhere in Tb/s.

THE GIFT THAT KEEPS ON GIVING

Sell your customers the vision of a bufferfree future and bank it today. We’re here to support your network design end-to-end with CI’s most powerful multi-gig toolkit. Firewalls, APs, switches, bulk cable, HDMI and AOCs from Ruckus, Draytek and WatchGuard, SCP and Cleerline will guarantee your success, and we’ll back it up with our legendary networking expertise. In the gigabit goldrush, it’s the smartest bet you can make.

Meet Ruckus’ new R550, R650, R750 multi-gig Wi-Fi 6 APs

ARMED AND READY

Dominated by smart camera systems, the video surveillance market is projected to double in size to $44 billion by 2025, with Dahua’s new AI ranges leading the charge, says Habitech Product Manager Stewart Day.

Ever felt like you were being watched? Right now, algorithms buried within every smart device are waiting to log your preferences, just so the likes of Google and Amazon can target you with advertising. The world is living through a new age of direct marketing; built on the power of AI. Which, given the billions in Jeff Bezos’ holiday fund, is super effective. So isn’t it about time you used the formidable capabilities of AI to your own advantage, rather than someone else’s? Running imperceptibly in the background 24/7, Dahua’s awesome new security smarts will endow your customers’ peace of mind with the level of vigilance way beyond the capacity of the human senses, starting from under £100 a camera!

OVER 2800 PATENTS FILED SINCE 2001

With over half of its 16,000 employees dedicated to R&D and a whopping 10% of sales revenue invested every year, Dahua is the wellspring of some of the world’s most advanced AI research. This means that if you’re after cutting-edge surveillance automation, proven by large scale deployment in the field worldwide, and for very sensible money, Dahua is a great place to start.

ALL THE FEATURES END-TO-END

Check out its latest AI-driven range of cameras and NVRs to see how many boxes are ticked. No doubt your customer will want reliable long-range low-light colour operation and high video resolution from robust IP67 allweather cameras. Check. They’ll want H265+ compression for clear and detailed footage on their tablets. Check. They’ll appreciate cameras clever enough to distinguish between a tree branch, a cat and an intruder, so they’re not disturbed at 3am by tiddles from across the road. Check. Finally, they’ll be expecting multicamera security systems that integrate and operate intuitively within a real-world budget… you know what’s coming.

NO MORE FAKE NEWS

Leading with intelligence, simplicity and inclusivity, Dahua’s new entry level ‘WizSense’ and upmarket ePoE enabled ‘WizMind’ ranges of IP cameras and compatible NVRs are custom-made for your customer whether they’re living in a modest detached house or a monstrous country pile. Key to their success is Dahua’s discriminating AI algorithm, which has been taught to recognise and respond to the shape of humans and vehicles and ignore other events. This means that the SMD (Smart Motion Detection) and Perimeter Protection features aboard all the new cameras flag potential threats only, drastically cutting the number of false-positive results and all the inconvenience involved. No more moving shadow, pet or plant alerts. And for the greatest scrutiny, you can define a specific detection zone within the perimeter protection feature.

OMNISCIENT GUARD

Three of the seven-strong WizSense range, which includes 4-8MP fixed and varifocal dome, eyeball, bullet and PTZ cameras are TioC (Three-in-one) designs, providing video, audio and light. When combined, they create an ‘active deterrent’ of flashing red and blue lights, alarm and voice alarm the moment a ‘perimeter event’, defined by SMD and PP algorithms occurs. This means that your customer needn’t rely on recorded videos for evidence; TiOC makes a real-time deterrent possible, nipping damage in the bud. For follow up, the TioC cameras are also equipped with Dahua Technology’s ‘full-color’ tech, which captures vivid colour information even in low-light conditions through a F1.0 super aperture lens, at up to 98% AI accuracy at night. Not to be outdone, other cameras in WizSense range deploy Dahua’s ‘Starlight’ technology, which similarly provides clear colour video in low illumination environments.

Dahua’s new WizSense range is complete with AI superpowers from under £100 a camera

A CLEARER VIEW

And to preserve the unprecedented low-light detail on tablets, all the new WizSense models offer Dahua’s Smart H.265+ and Smart H.264+ encoding technology, powered by an advanced scene-adaptive rate control algorithm, which realises higher encoding efficiency than H.265 and H.264, boosting video quality while reducing the size of storage and transmission.

Bundle all these benefits together with simple configuration, a high-level of cyber encryption, install accessories for wall, ceiling and pole mounting, along with the classbeating quality and price, and it’s clear how the WizSense IP range can share the benefits of Dahua’s AI innovation with many more of your customers. You don’t need to worry, you just need Dahua on patrol.

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