ESSENTIAL HABITECH
SEEING IS BELIEVING!
Newly installed in our ‘Ultimate Media Room’ space, Samsung’s stunning ‘The Wall’ and ‘The Frame’ displays form part of Habitech’s new demonstration experience
Courtesy of Samsung’s world-class display tech, and discreet audio to match, Habitech’s new AV experiences will be exactly what’s needed after lockdown says Marketing and Comms Manager Sophie Graham… When even toothpaste can be ‘life-changing’, it’s easy for your customers to dismiss the hype that comes with every new product. But we promise they won’t forget the experience waiting for them at our Basingstoke HQ after lockdown. Nothing in their understanding of home AV will prepare them for the magical banquet of light and sound we’re serving from our new suite of dem spaces. The moment they step out of the COVID pressure chamber, all that pent-up demand for new experiences can be satisfied by a jaw-dropping display of high-end home entertainment, curated within comfortable spaces that feel, well, like home. We promise that any vague idea of the meaning of ‘home cinema immersion’ will be brought dynamically to life, turning the experience into something bankable for your business, and for ours. This is why, when all the jabs are in, we’ll be ready to reveal the full-on emotional impact of
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luxury audio, video and room design combined, especially when the video involves Samsung’s breath taking ‘The Wall’ display.
MEETING THE WALL
The Wall forms the centrepiece of our new ‘ultimate media room’ environment, where its astonishing scale and genuinely lifelike image quality will prove irresistible to your customers. The experience is likely to be their first encounter with MicroLED technology, which renders each pixel from a cluster of three tiny self-emissive RGB LEDs. This means that their brightness and colour can be controlled precisely or turned off entirely to create a “perfect” black for maximum contrast and optimum colour performance. As a result, MicroLED tech generates a bright, contrast-rich display across wide viewing angles, featuring naturally vibrant colours and to-die-for blacks, similar in many ways to OLED panels but with added benefits and none of the trade-offs.
EXPERIENCE GREATNESS
More astounding still is the exceptional bezelfree thinness and truly cinematic magnitude of its modular construction, comprising 806.4 x 453.6 mm MicroLED panels, each having a display resolution of 960 x 540 pixels. This means that a 4 x 4 build generates a colossal 146-in display at 4K UHD and an 8 x 8 construction re-creates The Wall with a gigantic 292-in diagonal at 8K resolution.
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Along with its eye-popping size, your customers will be astounded by the tech’s ability to render the meeting of adjacent modules undetectable, even up close. The effect is mind-boggling. And not just for your residential clients. Habitech will also be supporting modular CAT-connected products, equipped with a pixel pitch more suitable for commercial applications in elite hospitality, office and retail for instance. So commercial interests are served as well!
SO MUCH MORE THAN TV
Complementing The Wall in our large media space is Samsung’s beautifully versatile ‘The Frame’ display, which is a ‘Quantum Dot’ 4K UHD TV screen doubling as an art display when in standby. Armed with this innovation, The Frame turns TV into an element of room design, surrounding a personal gallery of stilllife images with super-thin magnetic bezels in myriad décor-matching colours. It’s a twist on high performance TV your customers will love. When there’s so much to be amazed by, we’re sure that honoured guests will leave our dems with a new sense of what’s possible from home entertainment. It may even change their lives.
Habitech habitech.co.uk
MARCH 2021 21
