Improves the Resilience and Efficiency of its Data Centres with On365 and S chneider Electric’s EcoStruxure Data Center Solution.
Improves the Resilience and Efficiency of its Data Centres with On365 and Schneider Electric’s EcoStruxure Data Center Solution.
Read the case study on page 10
Improves the Resilience and Efficiency of its Data Centres with On365 and Schneider Electric’s EcoStruxure Data Center Solution.
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WELCOME TO THE SPRING ISSUE OF DCNN!
It’s been another busy few months since our last issue went to press, and the Government’s announcement regarding the new AI Opportunities Action Plan at the very start of the year has certainly caused quite the stir. Although positive news – and a clear intention that the Government is intent on positioning Britain as a world leader in artificial intelligence – naturally there are concerns about exactly how the plan will be executed, whether or not the level of investment in data centres can match the ambition, and perhaps, crucially, how the nation will be able to keep pace with the resulting energy and power demands. We’re pleased to have several expert commentaries throughout the issue addressing the impact AI is likely to have on the data centre sector in the years ahead, most notably in our dedicated AI & Power feature which kicks off on page 43.
CONTACT US
EDITOR: SIMON ROWLEY
T: 01634 673163
E: simon@allthingsmedialtd.com
ADVERTISEMENT MANAGER: NEIL COSHAN
T: 01634 673163
E: neil@allthingsmedialtd.com
SALES DIRECTOR: KELLY BYNE
T: 01634 673163
E: kelly@allthingsmedialtd.com
MANAGNG DIRECTOR: IAN KITCHENER
T: 01634 673163
E: ian@allthingsmedialtd.com
It’s a busy few months ahead likewise, and the DCNN team will be out in full force at the much-anticipated Data Centre World exhibition taking place at the London ExCel later this month – and we’re looking forward to meeting many of you there throughout this pivotal, two-day event. As documented in our full show preview on page 23, the event is set to see the launch of many brand new innovations and technologies, many of which are poised to advance the sector and set the tone for the years ahead.
Enjoy the issue, and be sure to keep in touch with us via our website and socials to stay up-to-date with the latest news and views. See you in June for our Summer issue!
All the best, Simon
STUDIO: MARK WELLER
T: 01634 673163
E: mark@allthingsmedialtd.com
CEO: DAVID KITCHENER
T: 01634 673163
E: david@allthingsmedialtd.com
ACCOUNTS
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E: susan@allthingsmedialtd.com
A look at how Markerstudy is redefining UK insurance with on365 and Schneider Electric’s EcoStruxure data centre solution
16 Key Issue
Eve Pope of IDTechEx looks at how the rise of AI can be supported without causing major harm to the environment
18 Interview
Simon Rowley, Editor of DCNN, speaks with Paul Mellon, Operations Director of Stellium Datacenters
32 Ian Ferguson of Iceotope explains why hybrid liquid cooling is the future of data centre thermal management
36 Bob Long of Organic Heat Exchangers asks if the industry is ready to future-proof its data centre cooling
39 Carsten Ludwig of Reichle & De-Massari explores the ways AI-optimised chipsets are reshaping data centre design and cooling
SPECIAL FEATURES
24 Sponsored Feature
Simon Rowley quizzes Chris Connors of DTGen on the hot topics surrounding emergency power solutions for the data centre industry
26 Show Preview
A comprehensive look ahead to Data Centre World 2025, taking place in London
A full preview of DTX & UCX Manchester, the North’s leading technology event 76 Aruba
Massimo Bandinelli of Aruba Enterprise analyses the trends impacting the cloud industry in 2025 80 Show Preview
An overview of what to expect from this year’s National Cyber Security Show (NCSS)
44 An in-depth look at how Baudouin is revolutionising data centre power with next-gen generators
48 Simon Ward of Distech Controls explains why utilising an intelligent and open BMS is essential in making data centres as sustainable as possible
52 Dan Evets of ALICE Technologies explains how AI software can help bring data centre construction projects to completion faster than ever before
54 Mark Yeeles of Schneider Electric UK&I assesses the ways of solving the energy challenges of artificial intelligence
62 Louis McGarry of Centiel explains why the rise of AI must not come at the expense of sustainability
66 Ben Pritchard of AVK outlines some of the practical steps that can be taken to address data centre sustainability concerns
70 Arturo Di Filippi of Vertiv looks at the ways microgrids and UPS can provide a powerful partnership for reliable energy systems
73 Clint Noble of Finning UK & Ireland examines how the industry can adapt to meet power demand while reducing carbon emissions
SPRING 2025
PM UNVEILS AI OPPORTUNITIES ACTION PLAN
At the start of the year, the UK Prime Minister unveiled the Government’s AI Opportunities Action Plan, committing £14 billion in investment into ‘game-changing’ artificial intelligence and creating 13,250 jobs.
As part of the plan, the government is creating new AI Growth Zones to fast-track the building of AI infrastructure, starting in Culham and Oxfordshire. These zones will speed up planning permission and generate energy connections needed to power AI.
Prime Minister, Keir Starmer, says, “AI will drive incredible change in our country. From teachers personalising lessons, to supporting small businesses with their record-keeping, to speeding up planning applications, it has the potential to transform the lives of working people.
“But the AI industry needs a government that is on their side; one that won’t sit back and let opportunities slip through its fingers. And in a world of fierce competition, we cannot stand by. We must move fast and take action to win the global race.”
The IMF estimates that AI could increase productivity across the UK by as much as 1.5 percentage points each year, if the technology is fully embraced. These gains may be worth an average of £47 billion to the UK economy every year for over a decade.
EUROPE’S LARGEST CLOUD AND AI DATA CENTRE GETS APPROVED
DC01UK’s planning application for a new state-of-the-art data centre has been approved by Hertsmere Borough Council’s planning committee. The new facility was given the green light just one week after the UK Government launched its AI Opportunities Action Plan.
When built, DC01UK will be Europe’s largest cloud and AI data centre, with up to two million square feet of space, and the location of the data centre brings together the key pillars needed to fulfil the existing cloud shortfall and cater for the large increase in demand expected in future years.
This includes a power reservation of 400MVA from National Grid, owing to its proximity to the Elstree substation and proximity to national and international fibre optic routes, as well as nearby Availability Zones in the region.
Economic projections estimate the construction value of the project at £3.75bn with a year-round generation of £21.4m in business rates once the data centre is operational. The positive economic impact of the data centre would also see the creation of 500 skilled on-site jobs during the construction phase, 200 permanent skilled jobs once up and running, and a further 13,740 indirect jobs.
This landscape-led scheme is set in 85 acres of grounds, 54% of which will be retained as green, open space, with a 10% net biodiversity gain.
DC01UK, dc01uk.com
UK Government, gov.uk
INVESTMENT IN DATA CENTRE MARKETS TO REACH NEW HEIGHTS
CBRE, a commercial real estate service company, is expecting an unprecedented amount of new data centre supply to be delivered in Europe this year, as providers aim to keep pace with fierce demand.
According to the latest research from the company, there is 937MW of new supply expected in European markets this year. If this data centre supply is delivered, it will set a new record for Europe and would represent an increase of 282MW more than the 655MW of capacity delivered in 2024.
More than half (57%) of this capacity is expected to be delivered in the leading European data centre marketsFrankfurt, London, Amsterdam, Paris and Dublin.
In 2024, facilities of unprecedented size were delivered across Europe for the industry’s largest customers, but demand for colocation data centre space continued to outstrip supply, at 706MW and 655MW respectively. Customer appetite for capacity has grown despite the difficulties data centre providers are having sourcing power and available land for new facilities.
Nevertheless, CBRE believes that a greater proportion of supply will be delivered to Europe’s smaller secondary markets than ever before.
VERTIV AND OXIGEN TO DEVELOP NEW DATA CENTRE
Vertiv, a global provider of critical digital infrastructure and continuity solutions, has announced that it is collaborating with Oxigen, a provider of data hosting, processing and distribution services, to design and implement Oxigen’s largest data centre.
Vertiv’s power and thermal solutions deliver scalability and energy efficiency, and its services also provide comprehensive support, helping to position Oxigen as a benchmark for high-performance data centres in Spain.
Oxigen’s second and largest data centre, situated in Sant Cugat del Vallès, boasts an impressive 6,000m² of space – including a 3,000m² operations clean room – and has the capacity for up to 800 racks with multiple power and customisation options. This scope allows Oxigen to quickly adapt to market needs, such as continuously evolving AI projects.
Vertiv’s technology – which is essential for the smooth and continuous operations of this data centre –includes: a high-performance Vertiv Liebert AFC chiller, which provides precise temperature and flow of the cooling fluid; Vertiv Liebert CRV row-based cooling equipment, which allows humidity and temperature adjustment and is located near the most demanding racks; and Vertiv Powerbar iMPB busbar systems, which allow power to be distributed to the equipment racks,
significantly increasing flexibility and scalability for the future.
Vertiv, vertiv.com
CBRE, cbre.com
POOR DATA QUALITY THE TOP OBSTACLE TO AI SUCCESS
The Ataccama Data Trust Report 2025 has identified poor data quality as a critical obstacle to AI adoption. The report states that despite AI’s transformative potential, its success depends on trusted, reliable data. A lofty 68% of Chief Data Officers (CDOs) cite data quality as their top challenge, with only 33% of organisations making meaningful progress in AI adoption.
Conducted by Hanover Research with insights from 300 senior data leaders, the report underscores the urgency of addressing systemic issues like fragmented systems and governance gaps. Without resolution, businesses risk stalled innovation, wasted resources, and diminished returns on AI investments.
Other key findings:
• 41% of organisations struggle to maintain consistent data quality, directly hindering AI outcomes.
• Knowledge gaps around data trust and governance slow progress; education is critical to closing these gaps.
• Trusted data drives AI success: High-quality data accelerates decision-making, enhances customer experiences, and delivers competitive advantages.
“The report makes one thing clear: enterprise AI initiatives rely on a foundation of trusted data,” says Jay Limburn, Chief Product Officer at Ataccama.
“Without addressing systemic data quality challenges, organisations risk stalling progress. The UK’s approach to AI regulation shows how aligning data trust principles with national standards and infrastructure modernisation can deliver tangible results.”
Ataccama, ataccama.com
NOKIA TO UPGRADE NEW YORK INTERNET EXCHANGE
Nokia and DE-CIX, an Internet Exchange (IX) operator, have announced the upgrade of the backbone network for DE-CIX New York, the largest IX in New York and in the US north-east region.
The DE-CIX backbone will be upgraded to 400 Gigabit Ethernet (GE) using Nokia optical technology and redesigned in a ring topology, redundantly interconnecting the 10 data centre facilities where DE-CIX infrastructure is housed and enhancing the resiliency of the platform for all participants.
The Nokia optical solution also enables 800GE support for anticipated further growth of the IX and employs Reconfigurable Optical Add/Drop Multiplexer (ROADM) technology to ensure much greater routing flexibility, faster reaction times in the case of incidents, and a seamless customer experience without any service interruptions.
Dr Thomas King, CTO of DE-CIX, says, “When we began planning the upgrade of our New York backbone, we wanted to simplify our network, while also increasing the resilience of the platform. We took a detailed look at the options in the market, and Nokia was the best choice for us. We have worked with Nokia globally for more than 10 years now, and the capacity, reliability, and innovative strength of its hardware has always impressed us.”
de-cix.net
R&M is taking the next step towards becoming a solution provider for complete, integrated DC infrastructures.
See the expanded portfolio from this Swiss developer and supplier of high-quality data and communication network systems at Data Centre World 2025, London.
Meet us at our Booth DC375 in Hall S3-S15!
SMART AND SUSTAINABLE DATA CENTRE SOLUTIONS
In this issue’s cover story, we’re looking at how Markerstudy is redefining UK insurance with on365 and Schneider Electric’s EcoStruxure data centre solution.
CUSTOMER BACKGROUND
Markerstudy Group was established in 2001 with a vision to become the number one provider of general insurance services for customers in the UK. Over the last two decades, the company has demonstrated dynamic growth through acquisition, bringing together a portfolio of insurance brands including some household names.
Currently, the company serves approximately six million customers with motor, pet, home and commercial insurance products. Markerstudy also recently announced the agreement of a merger with Atlanta Group to create a major new player in UK insurance. Subject to regulatory approval, the combined business will employ around 7,300 people and transact
annual GWP in excess of £3bn, delivering insurance products to millions of UK consumers.
CHALLENGES
Like any modern business, Markerstudy is highly dependent upon the reliability of its IT and communications systems. Operating in the highly regulated financial services sector, the company has to observe stringent legal obligations when it comes to acquiring and storing personal data and details of transactions.
Telephone communications remain business critical, with around two thirds of Markerstudy’s workforce client-facing and managing up to 40,000 calls per week. Reliable telephony is key to customer satisfaction, and the company
looks to minimise call waiting times as there is not only a financial cost to having a customer on hold, but a potential reputational impact too – especially when dealing with people in times of stress.
Having successfully acquired a number of insurance companies, Markerstudy has also faced the challenge of integrating multiple technology systems as well as the digital infrastructure which supports them. One of the outcomes of its acquisitive nature is that Markerstudy now owns and operates several data centres, as well as having remote IT installations throughout its offices and customer support centres.
The added complexity is that it has inherited a diverse range of legacy systems and equipment, together with different design approaches and a plethora of management platforms. This is further complicated by the fact that often the people who led these approaches are no longer a part of Markerstudy.
Importantly, a clear Markerstudy objective is to develop its business sustainably, and
to evaluate every opportunity to reduce its energy use and carbon emissions. It has been disclosing group carbon emissions since 2021, working with net zero consultancy Energise, and mapping to the Greenhouse Gas Protocol (GHG). In 2021, Markerstudy earned a Bronze sustainability award from EcoVadis, a global leader in business sustainability ratings.
SOLUTIONS
Over a decade ago, the firm partnered with on365, an EcoXpert Partner (formerly Elite Data Centre Partner) to Schneider Electric, to devise a strategy for its critical infrastructure, data centres and network infrastructure systems. Equal weight was given to the need for reliable and secure operations, as well as energy efficiency, scalability, adaptability and manageability.
While it has been relatively straightforward for IT services to standardise on a computing platform, moving away from IBM blade servers in favour of more energy efficient Nutanix ultra-converged technology, the standardisation of its data centres and other
digital infrastructure has been more challenging by virtue of a longer equipment lifecycle.
As part of the new strategy, it was decided to standardise on Schneider Electric integrated physical infrastructure and management software, today collectively named EcoStruxure for Data Centers Solution. Additionally, on365 monitors, manages and services all critical power and cooling infrastructure on behalf of Markerstudy with a new strategic five-year Managed SLA contract recently put in place. All Schneider Electric equipment is fully backed by Schneider services.
The process of standardisation began in 2012 when Markerstudy commissioned on365 to design and build a data centre at its Chesterfield Auto Windscreen contact centre. The eight-rack installation utilised Schneider Electric’s EcoStruxure Row Data Center solution (formerly NetShelter Hot Aisle Containment system – or HACS) together with InRow DX cooling units to maximise efficiency and minimise the threat of thermal shutdowns. To allow for future requirements as IT requirements scale, the facility was designed to accommodate a second identical HACS.
To ensure continuity of IT services, an APC Symmetra PX160 modular UPS was installed. The system also incorporates APC NetShelter Rack PDUs and environmental sensors. On365 also installed an 80kW Galaxy VS UPS to support operations in a 200-seat customer call centre. In 2019, the Chesterfield facility underwent a critical upgrade to Generation 2 In-Row DX cooling units to increase IT capacity.
During 2023, on365 implemented a new main substation transformer and primary incoming switchboard to replace 30-year-old legacy equipment. Designed using digitally enabled Schneider Electric components for ease of remote monitoring and management, the new system future-proofs Markerstudy for integration of renewable energy, as well as providing valuable infrastructure for the deployment of EV chargers.
The energy savings which result from the new transformer and switchboard was a major deciding factor, contributing to Markerstudy’s
sustainability drive by reducing the carbon footprint of its IT operations and supporting the replacement of its fleet of vans with EVs, as well as delivering a quick return on investment.
On365 also provided a turnkey design and build data centre solution at Markerstudy’s Tunbridge Wells site. At time of building, a 12-rack EcoStruxure Row Data Center solution incorporating in-row chilled water close-coupled cooling was installed. With a focus on efficiency and operational cost, Uniflair ISAF0921 chillers were also selected for their superior free cooling performance and low overall total cost of ownership (TCO). A modular Symmetra PX250 UPS was installed to protect the IT load from unplanned downtime.
In order to meet expanding capacity requirements, the Tunbridge Wells data centre solution is now undergoing a significant technology refresh. To further increase the efficiency of the cooling system, latest generation Uniflair chillers are being installed at the site which offer superior performance with extended free cooling capability as well as
using green refrigerants. At the same time, the UPS is being replaced with a new high efficiency, scalable and modular Schneider Electric Galaxy VL solution as Markerstudy extends UPS standardisation measures across all its technical real estate.
Outside the main production data centres, on365 has helped Markerstudy improve resilience of its local edge networking installations in its regional offices and call centres. This includes the installation of a Galaxy VS 20kW UPS at the Manchester office (Co-Op Insurance Group) to support the critical network and the unified communications connection with the main data centres. Elsewhere, APC Smart-UPS RT single phase UPS are being used to back up network racks on different floors of the building.
Markerstudy was also an early adopter of Schneider Electric’s on-premises Data Centre Infrastructure Management (DCIM) solution, EcoStruxure Data Center Expert, with on365 engaged to provide monitoring and management services for critical infrastructure.
However, recently the company has migrated to Schneider’s SaaS DCIM solution, EcoStruxure IT Expert.
RESULT
By working with on365 and Schneider Electric, Markerstudy has been able to establish better control over its IT and network environments, helping it to monitor and manage them for better efficiency and to lower the emissions associated with data processing and storage as well as delivering its services.
In standardising on Schneider Electric Galaxy VS and VL model UPS, Markerstudy has opted for class leading efficiency with Green Premium transparency to help with carbon reporting and backed-up by Li-ion batteries for improved manageability, performance and TCO. The company is upgrading with latest generation Uniflair cooling plant to increase efficiency and free cooling availability as well as deploying new, green refrigerants.
Schneider Electric, se.com
with EcoStruxure Data Centre Solutions make efficient
with EcoStruxure Data Centre Solutions make efficient
Markerstudy Insurance Group
Markerstudy Insurance Group
Improves the Resilience and Efficiency of its Data Centres with On365 and Schneider Electric’s EcoStruxure Data Center Solution.
Improves the Resilience and Efficiency of its Data Centres with On365 and Schneider Electric’s EcoStruxure Data Center Solution.
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ENERGY CONSUMPTION ON THE RISE
Eve Pope, Technology Analyst at IDTechEx, looks at how the rise of AI can be supported without causing major harm to the environment.
In its Sustainability for Data Centers 2025-2035: Green Technologies, Market Forecasts, and Players report, IDTechEx is forecasting that, by 2035, the continued growth of AI will result in over 2,000TWh of energy being consumed by data centres. But how can the rise of AI be supported without causing major harm to the environment?
Decarbonised power generation: Rapid growth in data centre construction is starting to stretch grid capacity to its limits. To expand in a sustainable manner, data centre hyperscalers are increasingly playing a more active role in bringing new renewable energy projects online beyond standard power purchasing agreements and renewable energy certificates. For example, early microgrid projects exploring on-site off-grid power generation for data centres are emerging.
Wind and solar power have long been favoured by data centre players due to a low levelised cost of electricity that is often below fossil fuel alternatives. However, the intermittency of these renewables means fossil fuel power generation is still needed for many hours per day. There is building momentum to change the way Scope 2 power emissions are accounted for under the GHG Protocol to favour hourly time-based energy matching so that demand side signals can be sent for emerging low-carbon energy technologies to better facilitate the continuous power demand of data centres.
Improving energy efficiency: Existing policies surrounding data centre decarbonisation, such as the EU Energy Efficiency Directive, relate to the energy efficiency (Power Use Efficiency) of data centres. If less power can be consumed per data centre through improved thermal efficiency, electrical efficiency, and IT efficiency, the environmental impact is minimised. Therefore, from purpose-built chips, memory modules, to cooling components and AC/DC
converters, data centre players are racing to enhance energy efficiency.
As the data centre sector transfers over from traditional air cooling to direct-to-chip liquid cooling, bringing reductions in greenhouse gas emissions, water usage and energy consumption, trade-offs in other metrics, such as cost and complexity, must be considered.
Reducing Scope 3 emissions: Typically, Scope 3 emissions represent the majority of CO2 emissions from data centres. Key factors contributing to Scope 3 emissions include upstream manufacturing/assembly of servers and networking equipment used in data centres and emissions related to data centre construction.
IDTechEx explores three different ways for companies to reduce Scope 3 emissions: (1) Purchasing carbon credits (specifically carbon removal credits) to counteract hard-to-avoid CO2 emissions; (2) Using low-carbon materials in data centre construction (green concrete, green steel, and timber) either physically or through attribute purchases (book and claim); and (3) Choosing IT hardware with lower embodied/manufacturing carbon over the lifetime of a data centre.
IDTechEx, IDTechEx.com
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THE BIG INTERVIEW
In this interview, Paul Mellon, Operations Director of Stellium Datacenters, speaks with DCNN Editor, Simon Rowley, about his career to date, his current role at Stellium, the latest industry trends, the company’s recent achievements, and more.
SR: We’d love to start by taking a look back at your career and journey to date. What was your first job within the data centre sector, and what has led you to the position you’re in today?
PM: I started my career as a building services engineer. This established my core competence in engineering. This was followed by a period in establishing and running a facility management company for a range of clients, including data centres. As I moved from a building services consulting engineer to facility management I found this to be a significant and exciting step change. I now sat in the buildings I previously had a role in designing and was tasked to operate them 24/7. Building teams in terms of electrical, HVAC, admin became fundamental. The 24/7 aspect of service is embedded in my DNA point.
As Operations Director for colocation operator, Stellium Datacenters, based in Newcastle, I have the very interesting task of planning the future requirements of traditional racks, HPC/AI racks, in terms of their power, cooling, accommodation, security and networks. I have an incredible team to support me on this journey.
SR: For our readers who may not be familiar with Stellium yet, could you provide an overview of the work the company does?
PM: Based in Newcastle, Stellium’s Tier 3+ campus covers an area of more than 4,264m2 and is one of the UK’s largest purpose-built data centre campuses, with Tier 3+ technology and 80MWs (designed to scale to 180MWs) of 100% renewable REGO certified power linked directly to the 275KV National Grid.
We are one of only two data centres in the UK offering Open Compute Project (OCP) Ready colocation, supporting High Performance Computing (HPC), AI and machine learning (ML) workloads. Our clients are some of the world’s leading companies operating in the fintech and high frequency trading sector, the energy services sector, technology and internet services, visual media and streaming services, healthcare/pharma research industries and the public sector.
Stellium provides a range of data centre services including multiple public clouds on-ramp, technical remote hands and cross connect services.
SR: What would you consider to be Stellium’s most unique selling points, and what differentiates the company from the crowd?
PM: Stellium’s Northern Powerhouse location in Newcastle has emerged as a major UK data centre and connectivity interconnection hub. Stellium is the secure UK cable landing station (CLS) for the new international subsea fibre cables from Aqua Comms (to/from the USA), and the new subsea fibre cables from Altibox/NO-UK (to/from the Nordics and
Mainland Europe). Stellium has no latency congestion. In fact we provide some of the lowest latency now available in the UK. As the landing station for the latest international subsea fibre cables, Newcastle is now closer to New York than London is.
The cable landing stations are located within our highly secure data centre, making us unique in the UK in terms of security resilience. No other data centre provider in the UK offers this level of connectivity, direct from the US and through to mainland Europe.
SR: What have been some of Stellium’s greatest achievements in recent times, and which are you most proud of on a personal level?
PM: The Havhingsten Cable Landing Station was a milestone for Stellium in that the Northeast was viewed by Meta/Aquacomm/Bulk as a potential fibre communications hub to mainland Europe. This was a £300m plus project which we provided a key role in supporting. This is the first cable landing station built into a data centre in the UK. Many of the 130 cable landing stations in the UK are largely located on beaches very near the point of where the fibre cable comes ashore. The security and resilience provided by the cable landing station operating within Stellium is unique in the UK.
We are also very proud of our OCP certification which essentially qualifies Stellium as being suitable for hyperscale deployment.
SR: What do you see as some of the biggest trends or challenges impacting the data centre sector heading in 2025?
PM: Increasing rack power densities from HPC and AI will make power and proximity to power even more important – and this will see more data centres sited well away from the traditional metro areas such as London/M25, Frankfurt, Paris etc.
Over the last two to three years we have seen the migration to redundant power stations in Didcot and Leeds for hyperscalers to facilitate access to power at 100MW scale
and above. This will continue and extend to the connections to national grid at points from 66kV and above. The level of power required for HPC at scale will just not be available in commercial business parks at 33kV. By way of guidance, a 100 rack deployment at 100kW per rack equates to 10MW. That is/was the size of a data centre. By way of scale, the hyperscale HPC deployments are planning for 100MW plus.
Also, increasing demand and necessity for immersion liquid cooling. In the very short term, liquid cooling has provided a bridge to access HPC cooling. This gets off the shelf solutions to the hyperscalers and major AI vendors at HPC rack levels up to 150kW. At this time, liquid cooling is beginning to top out at 200kW per rack. There are demands for much higher rack power levels than this, but other cooling technologies like refrigerated gas will be needed for direct to chip cooling at the levels of 200kW plus per rack. It is an evolving space and the pace of development is staggering.
SR: What impact is AI having on data centres and how do you feel it will affect the work Stellium does in the short and longer term?
PM: We, like many other data centres, are faced with great opportunity with the growth of AI. However, from a hosting perspective, HPC power density to support AI presents great challenges. It will demand rack power density from 30kW to 150kW plus. For a lot of existing air cooled data centres, the challenges are considerable – much less data hall space is required and considerably more external engineering space is needed to accommodate the extra engineering plant.
On the cooling side there is a considerable shift to direct to chip cooling. What this means for existing data centres is a hybrid cooling solution of 66% direct to chip and 33% air. The power side is equally quite a challenge. A 100kW rack will still require a dual diverse power supply. However this requires up to three, 63A three-phase power supplies for each A&B service to each rack.
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As more and more services move into the cloud - road traffic, banking, VOIP, SME, healthcare, education, industry - the drive towards predictive services, capacity management, and predictive failure will increase. AI will contribute hugely to these elements.
On the front line it will assist the data centre teams in focusing on predictive elements of maintenance and operations.
SR: Is liquid cooling a sustainable, long-term solution for UK data centres?
PM: For many UK data centres – especially newer facilities or those dealing with AI, machine learning, and HPC workloads like Stellium – the short answer is ‘absolutely’. It’s a robust, energy-efficient, and increasingly cost-effective way to tackle current and future thermal challenges.
The most compelling selling points for liquid cooling are its flexibility and efficiency. As liquid cooling systems are closed loop, their usage of water is negligible. Liquids transfer heat far better than air, meaning servers run cooler
with less energy than just blowing air around. The result? A lower Power Usage Effectiveness (PUE) and actual savings on electricity bills. Plus, higher-density racks (think GPU-packed clusters) are far easier to manage when you’re circulating liquid directly over the hottest components instead of fighting heat pockets with airflow.
SR: Lastly, what are some of your hobbies and interests away from work?
PM: I have been a weekend motorcyclist for the last 25 years. I bought my first motorcycle when I was 16 – which seems a lifetime ago now. I have remained passionate about them ever since. I love reading, particularly espionage and adventure, and on the sporting side I am a keen supporter of rugby, soccer, Gaelic football and hurling. It is great to gain a deeper understanding the motivational factors of creating a successful team that can sustain and evolve over extended periods of time.
Stellium Datacenters, stelliumdc.com
DCW 2025 SHOW PREVIEW
A NEW ERA OF POWER RESILIENCE
In the lead up to Data Centre World, Simon Rowley quizzes power generation expert, Chris Connors, Project Sales Director at DTGen, on the hot topics surrounding emergency power solutions for the data centre industry.
SR: Can you provide us with an overview of why power resilience is critical for data centres?
CC: Power, connectivity, cooling and security are the four non-negotiables – compromising any of them is unthinkable, and power resilience is on page one of how to design a data centre.
SR: What are the biggest power-related challenges UK data centres face today?
CC: Accessing it! Some regional electricity providers are quoting months, if not years, before the power required at the data centre is met with a suitably sized grid connection.
Furthermore, the availability and lead times for suitably sized standby generators is creating a major bottleneck for new developments. This is why we are facilitating alternative modular solutions in partnership with our equipment manufacturers.
SR: What are the key factors data centre operators should consider when selecting a generator system?
CC: Firstly, operators will work with their design teams to ensure the proposed generators are in the right location, free of any cooling restrictions, thoughtful of plant maintenance and replacement strategies. They will also be selecting based on a
strong brand reputation, technical performance (good single step load capability is one such feature), and of course the availability of equipment that is built to do the job.
Secondly, they will want to ensure the units can be maintained to a high standard throughout the life of the product. And finally, that spare parts are readily available and come with long term support. Typically, a 25-year design life is expected and components such as control systems will need to be fully supported during this time.
SR: What role do fuel types (diesel, natural gas, hydrogen) play in generator performance and sustainability?
CC: Whilst the traditional fuel of choice for emergency backup power is diesel, there is a rise in the use of HVO* (hydrotreated vegetable oil) because it is considered to have a lower CO2 footprint than diesel. Nearly all modern engines will run on HVO with no changes to the engine required, so it’s a no brainer.
DTGen also provides low emissions equipment such as exhaust aftertreatment systems which can have a significant effect on engine emissions.
SR: What are the common failure points in generator systems, and how can they be avoided?
CC: A well-maintained generator set is inherently extremely reliable. However, inevitably they are not entirely failure proof. One of the more common issues is failing to run when called to start. There are many potential reasons for this, but keeping the generator well-maintained is key to ensuring it starts reliably every time. This means weekly, monthly, six monthly and annual maintenance regimes, including load bank tests.
SR: How does load testing improve generator reliability?
CC: There are two main types of testing. Off load (some would affectionately refer to this as “kicking the tyres”!) and testing on load. The latter either involves the site’s embedded load or an artificial load, known as a loadbank. In both cases they will put the generator set under a level of stress that isn’t present with any off load test. That stress will be well within the generator’s capabilities and will reveal any faults that may go unnoticed with an off load test.
SR: What new strategies are appearing in the emergency power space that may shape the future?
CC: Data centres are exploring the integration of decentralised energy resources, such as local renewable energy generation and energy storage together with the use of gas-powered generators. These island mode systems can help data centres source electrical power ahead of a mains connection becoming available, and can further serve to lower their carbon footprint.
SR: What advice would you offer to data centre operators looking to future-proof their power infrastructure?
CC: Test, test and test again!
DTGen, dtgen.co.uk
DATA CENTRE WORLD RETURNS FOR 2025
An in-depth look ahead to the upcoming Data Centre World exhibition, taking place at London ExCel on 12-13 March 2025.
Data Centre World, the world’s largest data centre event, returns to London ExCel on 12-13 March 2025. With thousands of product launches, innovative tech solutions, expert-led sessions, and unmatched networking opportunities, Data Centre World is the must-attend event of the year.
Why visitors can’t afford to miss it:
• Explore cutting-edge tech: Experience the latest data centre innovations through live demonstrations.
• Build valuable connections: Network with industry leaders, exchanging insights to enhance your data centre strategies.
• Solve critical challenges: Gain expert advice on the biggest challenges, including sustainability, regulatory compliance, security, infrastructure modernisation, AI integration, workforce culture, and investment strategies, for long-term success.
• Collaborate for innovation: Take part in highly engaging workshops and discussions designed to foster collaboration and spark innovation.
Be part of a gathering that not only envisions what lies ahead but plunges you directly into the future.
“This year’s Data Centre World conference programme will highlight themes such as challenges around powering data centres in the AI era, and what issues may arise as a result of automating tasks through AI.
“The conference programme will feature sessions such as ‘Training the Wicked Problem of Meeting Exponential Data Centre Demand by Being at the Heart of the Green Transition’ presented by Dame Dawn Childs, CEO at Pure Data Centres. We also have sessions around the duality of AI and its influence on
EXHIBITORS:
Genetec and TSP to unite
Genetec has announced that it is joining forces with its Unified Elite partner, Total Security Protection (TSP), at Data Centre World London for the fourth consecutive year. The duo will present their unified data centre security solutions, designed to meet the evolving security needs of the data centre industry.
As data centres are now officially classified as Critical National Infrastructure by the UK Government, they require the same rigorous
sustainability, ‘All in on AI, and What About Sustainability?’ presented by Cliff Grossner, Chief Innovation Officer at OCP Foundation.
“This edition of Data Centre World London will explore new areas, including strategies for workforce engagement and development. You don’t want to miss it!”
Secure your free ticket today for your chance to gain insights from top industry experts on topics such as liquid immersion cooling, renewable energy integration, and addressing key challenges in data centre efficiency.
The organisers look forward to seeing visitors on 12-13 March at London ExCel.
Data Centre World, datacentreworld.com
protection and oversight as the likes of energy grids and water supplies. This designation underscores the importance of robust physical and cyber security measures to mitigate potential threats.
For more than a decade, Genetec and TSP have worked together to provide bespoke security solutions that safeguard facilities, ensure compliance, and maintain seamless operations for data centre clients. Their collaboration specifically offers a unified approach to data centre security through the deployment of Genetec Security Center, a unified platform which integrates video surveillance, access control, automatic number plate recognition (ANPR) and intrusion detection in a single interface.
Backed by accreditations including NSI, ISO 27001, CAPSS 2023, and SOC II, their solutions meet both physical security and cyber security compliance standards.
Genetec, genetec.com Stand DC515
Bespoke products from HellermannTyton
Cable management specialist, HellermannTyton, will be demonstrating its range of products for the data centre sector as the business makes its debut at DCW 2025.
As a manufacturer and supplier of products for cable management and network connectivity solutions, HellermannTyton has served a broad range of industries including panel building, telecommunications, aerospace, automotive and solar, with a history dating back to the 1930s. Now, the global brand is taking strides into the data centre sector, sharing its expertise to support customers to bring time and cost savings to their installations.
HellermannTyton Data, a specialist in data network infrastructure solutions, will also be exhibiting alongside HellermannTyton at this year’s event, giving visitors the opportunity to discuss their challenges with the expert team.
Showcased on the stand will be solutions from HellermannTyton’s cable fastenings
Vertiv to showcase liquid cooling innovations
Vertiv, a global provider of critical digital infrastructure and continuity solutions, will be presenting the latest advancements in power, cooling and IT infrastructure solutions for data centres at the VIP Lounge, offering visitors the opportunity to learn from its team of experts, explore its pioneering products, and connect with leaders of the company.
In February, Vertiv announced the global launch of its liquid cooling services portfolio, specifically designed to support systems for AI and
profile, such as the stainless-steel metal ball ties (MBTs), which are a patented and non-releasable ball locking mechanism which guarantees a secure hold, even under difficult conditions.
Available in standard, (un)coated and double wrap versions, the MBTs boast a tensile strength of up to 7,000N and are ideal for applications requiring high strength, reliable and non-burning solutions. They have also been short-circuit tested against IEC 61439-1 and passed, making them a highly cost-effective alternative to standard cable cleats.
Also on the stand are HellermannTyton’s Limited Fire Hazard TipTags which are designed to identify larger wires and cable bundles in electronic applications. Accompanying these are the TipTag5, a small but mighty permanent marking solution bespoke for the telecoms industry.
HellermannTyton, hellermanntyton.co.uk Stand DC063
high-density computing applications. On show will be the Vertiv Liebert XDU1350 coolant distribution unit, a model of the Vertiv CoolChip CDU family that operates with or without facility water, allowing organisations to tap into the benefits of liquid-cooled servers to more efficiently support higher rack densities without incurring the costs of major infrastructure changes.
During the event, Vertiv experts will take part in a series of thought leadership sessions, covering key trends that will shape the industry over the next 12 months; strategies to address the demands of AI; how alternative energy strategies are reshaping data centre power and improving efficiencies; and the criticality of efficient cooling solutions to maintaining performance, reliability and energy efficiency.
Vertiv, vertiv.com VIP Lounge
At Schneider Electric’s stand, visitors will be able to view the latest advanced infrastructure solutions helping owners, operators and end-users decarbonise their digital systems, while enabling businesses to deploy more sustainable, AI-ready solutions anywhere, at scale.
Key highlights will include Schneider Electric’s recently launched Galaxy VXL UPS - the industry’s most compact, high-density power protection system for AI, data centre, and large-scale electrical workloads - along with its latest advancements in chiller, CDU and liquid cooling technologies.
Visitors can also see Schneider Electric’s new data centre reference designs, co-developed with NVIDIA and optimised for its GB200 NVL72 and Blackwell chips, which enable liquid-cooled, high-density AI clusters of up to 132kW per rack to be deployed efficiently, at-scale.
Schneider Electric will also introduce a new Proactive Asset Management Strategy for data centres, leveraging IoT-enabled equipment for continuous monitoring, AI-powered predictive
analytics, and digital commissioning to reduce costs and downtime. Through use of machine learning, predictive analytics and Digital Twins – including the complete spectrum of electro-mechanical systems, from the grid to the chip, and from the chip to the chiller – organisations can future-proof their data centre investments and mitigate risks, becoming truly ready for AI.
Customers will also see live demonstrations of the complete breadth of Schneider Electric’s EcoStruxure solutions portfolio for data centres – including its Ringmaster AirSet SF6-free switchgear, high-density AI racks, and advanced power distribution units (PDUs) – and see the future of AI-powered services via the launch of Schneider Electric’s EcoCare for Electrical Distribution service plans, using Augmented Reality (AR) to showcase the benefits of sustainable lifecycle optimisation.
Schneider Electric, se.com
Stand DC235
Schneider Electric to showcase latest data centre solutions
Cable and pipe seal manufacturer, Roxtec, will showcase two of its latest products at the largest data centre event in the world.
The Roxtec FlamePlus transit has been created to help meet the growing demand from data centres for smart and certified sealing solutions that help ensure safety and efficiency, both during construction and throughout the lifecycle of the facility.
And the Roxtec Software Suite is a set of interlinked digital cable and pipe transit management tools developed to simplify data centre design, construction and operational work – with everything from drawings and certificates through to installation, quality checks and mandatory documentation.
Roxtec FlamePlus has been designed to meet the need for speed, simplicity, flexibility, and reliable protection. It offers a lightweight, fire
rated solution for multiple cables and pipes.
It features a fire-rated plastic frame with a wide flange, suitable for exterior wall penetrations in insulated sandwich panels and also for concrete walls. Its lightweight modular design, including a pre-installed knock-out plate, provides IP protection as soon as it is installed in a wall opening.
There is no need for cable and cavity insulation to meet integrity and temperature ratings thanks to its extension frame with intumescent material attached to the back. The transit forms a complete fire-rated installation.
Roxtec FlamePlus is also a highly suitable solution when it comes to the construction of modular data centres. Installation is ergonomic, easy on the installer and perfect for retrofits.
Roxtec, roxtec.com Stand DC205
Roxtec to showcase safety seal solutions
THORN
Join Thorn and Zumtobel to explore the future of lighting innovation and sustainability, along with the UK debut of the revolutionary TECTON II lighting system. After months of intriguing teaser campaigns, this is the first time the next-generation TECTON system will be showcased in the UK.
Developed in collaboration with Italian design and engineering expert, Pininfarina, TECTON II is a revolutionary evolution of a Zumtobel classic. Designed to be ‘intuitive’ – quick, efficient, and more effective than ever – the system is seeking to set new standards in continuous-row lighting while emphasising sustainability in every phase of its lifecycle.
Key sustainable features include a modular design engineered for
disassembly, enabling easy repair, recycling, or remanufacturing. With an Environmental Product Declaration (EPD), TECTON II transparently details its CO2 balance, material composition, and recycling potential.
Thorn Lighting, thornlighting.com Zumtobel, zumtobel.com Stand DC535
DATA CENTRE COOLING –THE THIRD ALTERNATIVE
Ian Ferguson, EMEA Director of Sales, Iceotope, explains why hybrid liquid cooling is the future of data centre thermal management.
The data centre industry is rapidly changing. With more than 10,000 data centres worldwide, projections indicate the market will reach $364.62 billion (£304.95bn) by 2034, expanding at a CAGR of 11.39%. This rapid expansion, driven by increasing demand for cloud services and digital transformation initiatives, places immense pressure on existing infrastructure and cooling systems.
Global data generation is projected to exceed 394 zettabytes by 2028, bringing the data centre infrastructure to its limits. This staggering volume of data affirms the critical need for more efficient and sustainable data centre solutions. Traditional air-cooling methods
are struggling to cope with escalating rack densities and the heat generated by AI and machine learning workloads.
As AI workloads become increasingly dense and more complex, demanding unparalleled megawatts of power and generating more heat, conventional cooling systems will prove inadequate, wasting energy and resources. Advanced liquid cooling technologies rise to meet this challenge, offering maximum sustained performance whilst significantly reducing the usage of energy and resources, positioning it as a critical enabler for future data centres.
THE LIQUID COOLING REVOLUTION
Liquid cooling technologies have established themselves as a critical component in the evolution of the data centre infrastructure. They offer a competitive advantage in thermal management by directly and uniformly cooling high-heat-generating components. This approach benefits every rack, server and facility, unlocking unprecedented performance and efficiency.
The industry’s acknowledgment of this technology is evident in the market’s projected expansion from $4.9 billion to $21.3 billion by 2030.
However not all liquid cooling solutions are the same. Typically, the market offered two options: direct liquid cooling and immersion cooling, overlooking other potential solutions.
Direct liquid cooling allows for a heat transfer of fluid to be delivered to specific IT components. This involves using chilled water to cool a server’s processors via cold plates and manifolds. While this technology offers peak cooling performance at the chip level, fans are still needed to cool other components. It
serves as an interim solution to cool the hottest chips but falls short of addressing long-term sustainability goals.
Immersion cooling typically refers to systems where servers are submerged in dielectric fluid within large, top-opening tanks. These are a more sustainable alternative, as nearly 100% of the heat can be recaptured and reused and does not require the use of fans in the data centre. However, immersion cooling typically requires new facility designs and structural requirements which means that using brownfield data centre space is nearly impossible. For new construction, buildings with reinforced flooring are required. Moreover, specialised training is needed to service the equipment, adding to operational complexities.
THE THIRD ALTERNATIVE: HYBRID LIQUID COOLING
Hybrid liquid cooling is the only alternative capable of coping with AI workloads delivering the highest performance in today’s advanced liquid cooling market. This technology combines the best of direct liquid cooling and tank immersion technologies and effectively addresses many of their inherent limitations.
Hybrid liquid cooling uses a small amount of dielectric coolant to precisely target and remove heat from the hottest components of the server. These components are cooled in parallel with precisely delivered, pumped liquid coolant. Other components are passively cooled as the fluid flows across them. This precision ensures that hot components do not heat each other, and they remain unaffected by surrounding conditions. This eliminates the need for traditional air-cooling systems and allows for greater flexibility in designing IT solutions. There are no hotspots to slow down performance, no wasted physical space on unnecessary cooling infrastructure, and minimal need for water consumption.
By partnering with industry giants such as Hewlett-Packard Enterprise, Gigabyte and Intel, Iceotope’s hybrid liquid cooling technology removes nearly 100% of the heat generated by the electronic components of a server and delivers cooling solutions that reduce power consumption by up to 40% and water usage by up to 100% per kW of IT equipment.
With soaring rent costs, space and resource scarcity, Iceotope’s liquid cooling technology is revolutionising data centre design, build, and operations across Europe, the Middle East, Africa, Southeast Asia, and the US, allowing for greater flexibility in designing IT solutions.
As an example, Iceotope Liquid Cooling is ideal for latency-sensitive edge deployments. In fact, the solution can be deployed outside of the traditional white space, much closer to its end user. It can be utilised off network and in office environments. As Iceotope Liquid
Cooling removes noisy server fans from the cooling process, it results in near-silent operations, making it an ideal solution for busy and populous workspaces which nonetheless demand sustained GPU performance.
While the challenge is immense, so is the opportunity. It is essential to build infrastructure that evolves alongside technological advancement, ready to cope with the growing demands of AI applications. By addressing the core inefficiencies of traditional cooling systems and optimising every facet of thermal management, advanced liquid cooling technologies will create a pathway where sustainability and high performance are not mutually exclusive and will pave the way for the future of data centre cooling in the era of AI.
• Cloud-based management and services help maintain uptime and manage alarms.
• Allows for rapid IT deployment wherever and whenever it is needed globally in any environment.
se.com/datacentre
COOLING FOR THE FUTURE
Bob Long, Executive Chairman at Organic Heat Exchangers and a Fellow of the Institute of Refrigeration, asks if the industry is ready to future-proof its data centre cooling.
As data centres continue to expand in response to the growing demands of cloud computing, AI, and digital transformation, energy consumption is reaching unprecedented levels. Cooling systems, which account for nearly 40% of a data centre’s total energy use, are a significant contributor to high operational costs and carbon emissions.
With the increasing need for sustainable and cost-effective cooling solutions, cold thermal energy storage (CTES) technology is emerging as a game-changer. Organic Heat Exchanger’s EnergiVault is at the forefront of this innovation, offering a cutting-edge solution to enhance resilience, reduce operational expenses, and lower environmental impact.
THE GROWING ENERGY CHALLENGE IN DATA CENTRES
Data centres are some of the most energy-intensive facilities in the world, consuming an estimated 1-2% of global electricity. With the surge in AI workloads and high-performance computing (HPC), cooling demands are intensifying. Traditional cooling methods, such as mechanical chillers and direct expansion (DX) systems, are often inefficient, expensive, and reliant on electricity-intensive processes.
As energy prices rise and climate change accelerates, data centre operators are under increasing pressure to improve efficiency, cut costs, and transition to more sustainable
operations. These growing power demands can often be impacted by grid constraints, limiting performance or capacity.
This is where cold thermal energy storage comes in. By storing cooling energy during off-peak hours or from onsite renewable generation, and deploying it when needed, CTES can significantly reduce reliance on active cooling systems, leading to major cost and energy savings, added redundancy and enhanced cooling capacity.
HOW DOES COLD THERMAL ENERGY STORAGE WORK?
Cold thermal energy storage involves storing cooling capacity in the form of ice, phase change materials (PCMs), or chilled water during periods of low energy demand (such as at night when electricity rates are lower). This stored cooling energy can then be used to offset peak cooling loads during the day, reducing the strain on active cooling systems, cutting overall electricity consumption and flattening the power load curve.
EnergiVault, developed by Organic Heat Exchanger (O-Hx), takes this concept to the next level. Unlike traditional ice-based storage, which can be bulky and inefficient, EnergiVault uses advanced phase change materials (PCMs) that allow for greater energy density and power transfer. This makes it a more compact, scalable, and highly effective solution for modern data centre cooling challenges.
BENEFITS OF ENERGIVAULT FOR DATA CENTRES
EnergiVault’s innovative approach to cold thermal energy storage delivers three key advantages to data centre operators:
1. Enhanced resilience and redundancy
Cooling system failures are among the most critical risks for data centres, as overheating can lead to hardware damage, data loss, and costly downtime. By integrating EnergiVault’s CTES technology, data centres can establish a backup cooling source that ensures continued
operation even in the event of a power outage or mechanical failure.
Unlike traditional backup cooling systems that rely on diesel generators or emergency chillers, EnergiVault provides a passive, instantly deployable, and emissions-free alternative that strengthens operational resilience and adds greater redundancy.
2. Significant cost savings and energy management
Electricity costs and associated infrastructure are major capital and operating costs for data centres, and cooling is a primary contributor.
By leveraging EnergiVault’s cold storage technology, data centres can:
• Reduce peak electricity demand by shifting cooling loads to off-peak hours, when energy rates are lower, flattening load curves and reducing grid connection charges.
• Lower reliance on mechanical chillers, which are expensive to operate and maintain, by replacing part loaded or stressed chillers with Energivault stored capacity.
• Optimise energy efficiency, leading to long-term cost reductions and higher profitability.
With volatile energy prices, the ability to control and minimise cooling-related costs provides a major financial advantage for data centre operators.
3. Reduced carbon footprint and sustainability compliance
Sustainability is now a key priority for data centre operators, driven by regulatory pressures, corporate ESG goals, and customer expectations. Traditional cooling systems contribute heavily to carbon emissions, particularly in regions where electricity generation is fossil-fuel dependent. EnergiVault enables data centres to:
• Reduce direct emissions by lowering reliance on energy-intensive cooling methods.
• Integrate with renewable energy sources, such as solar and wind, by storing cooling energy during periods of surplus generation.
• Comply with increasingly stringent sustainability regulations and environmental certification programmes such as LEED, BREEAM, and EU Taxonomy standards.
Furthermore, by integrating EnergiVault with existing onsite renewables such as solar PV, higher energy efficiency, cost savings, and sustainability can be achieved. By adopting EnergiVault, data centres can achieve substantial carbon savings, making it an attractive option in the drive towards net zero operations.
A SCALABLE SOLUTION FOR THE FUTURE
As well as its responsiveness, one of the stand-out features of EnergiVault is its scalability. Whether deployed in small, edge data centres or large hyperscale facilities, the system can be customised to fit different cooling requirements. The modular design enables easy integration into existing infrastructure, making it a practical upgrade for both new and legacy data centres.
THE FUTURE OF DATA CENTRE COOLING
As data centres continue to grow in both size and complexity, finding innovative and sustainable cooling solutions will be essential for long-term success. Cold thermal energy storage, powered by solutions like EnergiVault, represents a transformational shift in how the industry approaches cooling efficiency, resilience, and sustainability. By adopting advanced CTES technology, data centre operators can not only reduce costs and improve reliability but also take a major step toward cleaner, more responsible operations. As the demand for data processing and storage surges, the need for smarter, more efficient cooling will only become more pressing. EnergiVault is paving the way for the next generation of sustainable data centre infrastructure.
RESHAPING DATA CENTRES OF THE FUTURE
Carsten Ludwig, Market Manager DC, Reichle & De-Massari, explores the ways AI-optimised chipsets are reshaping data centre design and cooling.
Artificial intelligence is revolutionising data centre infrastructure, driving unprecedented demand for computational power. The shift towards high-performance AI-optimised chipsets requires innovative solutions to maintain efficiency and sustainability. These developments are not just affecting data centre operation, but are also reshaping their physical design, particularly in terms of cooling. Many organisations lack the knowledge, technical infrastructure, and resources to fully leverage AI’s potential. Companies need to focus on implementing hardware and software, preparing data, and gaining experience to capitalise on AI advancements. It’s vital that AI adoption should be tailored to specific use
cases with measurable value rather than general-purpose solutions. The required data management, Retrieval-Augmented Generation (RAG), on-premise model development and AI assistants heavily rely on advanced data centre and IT applications and infrastructure.
AI workloads require immense computational resources, which traditional CPUs struggle to deliver efficiently. This has led to the adoption of Graphics Processing Units (GPUs) and AI-specific chipsets, such as Tensor Processing Units (TPUs) and NVIDIA’s Hopper GPUs. These handle complex parallel computations, making them ideal for training machine learning models and processing vast datasets.
However, performance gains come at a cost. GPUs require more power, emit more heat, and occupy more space than traditional CPUs –while space and emissions must be minimised. For example, NVIDIA’s Rockwell combines CPUs and GPUs on one single block, boosting power and cooling requirements. Demand for such solutions has exploded since Q4 2022 when ChatGPT started growing fast. The resulting surge in heat output necessitates rethinking cooling systems and data centre layouts.
COOLING CHALLENGES IN HIGH-DENSITY ENVIRONMENTS
AI chipsets’ heat generation is making traditional air-cooling increasingly inadequate. High-density racks with AI processors require advanced cooling to prevent overheating and ensure operational stability. New technologies can help manage higher thermal loads while minimising energy waste.
AI can be used to predict cooling demands by analysing temperature, workloads, and power consumption. Machine learning can anticipate spikes and adjust cooling accordingly, optimising energy use while maintaining temperature stability. In most cases, a combination of liquid and air cooling is required, requiring extensive infrastructure mapping.
Liquid cooling is emerging as a key solution. By directly absorbing and dissipating heat from chipsets, it provides more effective thermal management than air-based systems. Immersion cooling, where servers are submerged in non-conductive liquids, can be particularly efficient, reducing the need for extensive air circulation infrastructure.
Zoned cooling allows cooling at varying levels depending on the needs of the equipment in different data centre areas, optimising efficiency. AI can monitor rack-level conditions and adjust cooling output for individual zones, ensuring energy isn’t wasted overcooling less active areas.
DCIM TOOLS
Continuously monitoring energy consumption across the data centre provides detailed insights into power usage patterns, helping optimise IT equipment placement to balance power and cooling loads effectively. Sensors track temperature, humidity, and airflow, helping optimise cooling and reduce energy expenditure. DCIM can also help identify underused equipment that can be decommissioned or consolidated. With temperature and airflow data, DCIM can help implement and maintain cooling optimisation as well as hot and cold aisle containment strategies. Predictive models can forecast energy needs, so better resource allocation can avoid over-provisioning and waste. Detailed reports on energy consumption, cooling efficiency, and other KPI’s support benchmarking against industry standards.
REDESIGNING DATA CENTRE LAYOUTS
AI chipsets aren’t just influencing cooling, but also driving changes in data centre design.
Enhanced rack designs can accommodate increased weight and heat loads. High-performance racks now support up to 1,800kg and integrate advanced PDUs to handle AI workloads. They are capable of handling higher wattages and include stability-enhancing features like redundancy and real-time power monitoring. Pre-terminated racks, with IT and OT in place prior to shipping, can even offer an immense 3,000kg static load capacity.
Environmental monitoring experts and the AKCP partner for the UK & Eire.
How hot is your Server Room?
Contact us for a FREE site survey or online demo to learn more about our industry leading environmental monitoring solutions with Ethernet and WiFi connectivity, over 20 sensor options for temperature, humidity, water leakage, airflow, AC and DC power, a 5 year warranty and automated email and SMS text alerts.
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High-density racks and panels address critical challenges in data centres designed for AI workloads. These are essential for ensuring efficiency, scalability, and reliability, and are designed to support advanced cooling technologies. High-density racks maximise space utilisation by housing more equipment per unit area and facilitate optimal airflow and thermal management, preventing overheating and maintaining system reliability. By enabling vertical scaling and compact arrangements, they support greater computing power without requiring larger data centre facilities.
Preconfigured cabinets with integrated DCIM, power, cooling, security, and connectivity help data centres to scale rapidly and maintain high levels of performance and reliability. Modular and flexible architectures adapt to evolving AI technologies and increasing data loads. This streamlined, scalable solution enhances efficiency and reduces deployment time.
Cabinets ensure optimal thermal management and power distribution. Additionally, built-in security features and seamless connectivity support robust data protection and quick integration into existing infrastructures.
As data rates soar to 400G and beyond, fibre cables are essential for high-speed, low-latency communication. Rack cabling systems which combine the copper’s low latency with fibre’s bandwidth offer adaptability for varying connectivity demands.
Limited space is pushing data centres to scale vertically. Multi-storey designs are increasingly common, with infrastructure optimised for efficient airflow and cooling at all levels.
SUSTAINABILITY AND ENERGY EFFICIENCY
AI workloads’ increased power demands pose significant sustainability challenges. Advanced cooling technologies, combined with AI-driven energy management systems, can mitigate environmental impact. AI can monitor and adjust energy consumption in real-time, ensuring power is directed where it’s needed most. Predictive analytics help optimise energy distribution, reducing waste and operational costs. Many modern data centres incorporate renewable energy sources to offset their carbon footprints. AI systems can align workloads with periods of peak renewable energy availability, enhancing sustainability.
OUTLOOK
As AI advances, data centres must evolve. Emerging technologies such as quantum computing and 6G will require even more sophisticated infrastructure. Modular designs and scalable cooling systems will be essential to keep up.
Moreover, collaboration between hardware manufacturers and data centre operators is crucial. Integrating AI-optimised chipsets with bespoke cooling and power solutions from the design phase can streamline deployment and reduce long-term costs. By adopting advanced cooling technologies, rethinking layouts, and leveraging AI for energy optimisation, data centres can rise to the challenges posed by the AI revolution.
R&M, rdm.com
AI & POWER FEATURE
POWER FOR THE NEXT GENERATION
Ahead of the company exhibiting at Data Centre World London 2025 – taking place at London ExCel on 12-13 March – DCNN presents an in-depth look at how Baudouin is revolutionising data centre power with next-gen generators.
Delivering unprecedented power capacity and efficiency, Baudouin’s M55 generator sets are transforming data centre backup power solutions while setting new industry standards. In a significant move that Baudouin says is reshaping the data centre power generation landscape, the company has made a commanding entrance into the industry with its groundbreaking M33 and M55 generator
sets. The company’s flagship 20M55 model is particularly noteworthy, achieving an impressive power rating of up to 5250kVA – the highest in its class – making it an ideal solution for hyperscale data centre projects.
As data centres continue to expand in both size and complexity, the demand for reliable, efficient, and powerful backup power solutions has never been more critical. Baudouin’s
response to this challenge demonstrates a deep understanding of the industry’s evolving needs. The company’s new generator sets have already secured pre-approval from the Uptime Institute and comply with ISO 8528 G3 standards, validating their reliability for mission-critical applications.
What sets Baudouin’s solution apart is its exceptional load acceptance capabilities. The innovative design, incorporating four turbochargers, enables seamless handling of 0-100% load transitions – a crucial feature for maintaining uninterrupted operations during power fluctuations. This technical achievement addresses one of the most significant challenges in data centre power management: maintaining stability during sudden load changes.
The engineering team at Baudouin has successfully balanced power output with operational efficiency. The generators are designed with optimised fuel consumption
patterns, ensuring cost-effective operation without compromising performance.
Furthermore, the systems are compatible with Hydrotreated Vegetable Oil (HVO), aligning with the growing sector emphasis on sustainable operations and reduced environmental impact.
In an industry where time-to-market is crucial, Baudouin stands out with delivery times of less than 12 months – currently the best lead time in the market. This competitive advantage is particularly valuable for data centre operators working with tight project timelines and specific power requirements.
The company’s track record speaks for itself, with worldwide data centres already powered by Baudouin gensets. This global presence is supported by a comprehensive service network spanning over 100 countries, ensuring reliable support wherever Baudouin solutions are in operation. The company’s confidence in its product is reflected in its warranty terms:
a three-year comprehensive coverage with unlimited working hours during the coverage period.
Looking ahead, Baudouin’s entry into the data centre market represents more than just a new product launch – it’s a paradigm shift in how the industry approaches power generation solutions. The company’s commitment to innovation, coupled with practical considerations like efficiency and service ability, position it as a significant player in the data centre infrastructure sector.
For data centre operators and developers planning new facilities or upgrading existing ones, Baudouin’s offering presents a compelling proposition that combines cutting-edge
technology with practical operational benefits. As the digital infrastructure continues to expand globally, solutions like these will play a crucial role in ensuring the reliability and sustainability of our digital future.
Baudouin, baudouin.com Stand DC125
- Join Baudouin at DCW to explore the company’s latest innovations and discover how the 20M55 can redefine backup power for your data centre operations. Click here to subscribe to the newsletter here to stay up to date.
5250 kVA POWER BUILT TO
RELIABLE BACKUP POWER SOLUTIONS FOR DATA CENTRES
The 20M55 Generator Set boasts an industry-leading output of 5250 kVA, making it one of the highest-rated generator sets available worldwide. Engineered for optimal performance in demanding data centre environments.
UPTIME INSTITUTE
ISO-8528 G3 LOAD ACCEPTANCE PERFORMANCE | BEST LEAD TIME
Booth D125 | 12-13 March
THE GROWTH OF AI WILL FUEL SURGE IN DATA CENTRES
In light of the AI Opportunities Action Plan being released, Simon Ward, Director of Sales, UK & Ireland at Distech Controls, explains why utilising an intelligent and open BMS is essential in making data centres as sustainable as possible.
At the beginning of 2025, the UK Government launched its AI Opportunities Action Plan, outlining its strategy to position Britain as a world leader in Artificial Intelligence technology. However, this ambitious plan requires infrastructure and a significant investment in new data centres. These buildings consume vast amounts of energy so how do we ensure our data centres are operating as efficiently as possible?
AI is already having a revolutionary effect in business and on our personal lives. It is rapidly transforming the way we live, work, and interact every day. From finding personalised holiday recommendations to getting help from an AI-powered chatbot, intelligent systems are becoming part of our daily routines. Businesses are also automating more tasks, enhancing customer experiences and embracing generative AI.
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One thing is clear – to keep up to speed with the growth of AI, the UK needs the infrastructure to meet demand.
The UK Government has recently set out its Plan for Change and a key component it feels will help deliver its mission is harnessing AI technology. In the AI Opportunities Action Plan, which was headed by Matt Clifford CBE, a tech entrepreneur and Chair of the Advanced Research and Invention Agency (ARIA), there are 50 recommendations put forward to grow the UK’s AI sector, boost economic growth and improve products and services. This Action Plan sets out how Britain will become an AI superpower, delivering breakthroughs and exporting them to the world.
THE BUILDING BLOCKS OF AI GROWTH
The Government wants to build a sufficient, secure, and sustainable AI infrastructure and will expand the compute capacity by at least 20-times by 2030. It aims to deliver a new state of the art supercomputing facility that will double the capacity of the country’s national AI Research Resource. The investment complements the £25 billion of private sector investment in new UK data centres, which was announced in 2024.
As our new dependence on web services and digital infrastructure requires a greater number of data centres, we need them to operate more reliably and efficiently than ever before.
Furthermore, as data centres contribute substantially to global electricity consumption, more facilities are seeking to adopt enhanced sustainability strategies. A Building Management System (BMS) can form the
cornerstone of these efforts, providing insights into energy usage and helping to reduce unnecessary energy waste with enhanced operational efficiency.
Data centres are unique buildings, and a BMS within this environment requires careful planning and implementation.
LET’S BE OPEN
In the past, building systems have traditionally been proprietary and not flexible like open systems. Proprietary systems speak different languages, resulting in incomplete visibility, data, and reliability, and leave you tied to one, often expensive, service provider.
However, that is changing, and open systems are becoming ever more popular in commercial buildings and have numerous benefits for data centres. Systems offer monitoring and analytics at the local controller, reducing network complexity, increasing redundancy and security.
With Distech Controls, operators can keep their facility at optimal performance through a proven IP-based solution that creates a more secure and flexible network, enabling easy integration of systems with a wide range of IT and business applications. Distech’s commitment to open protocols and industry IT standards, combined with its best-in-breed technology, creates a sustainable foundation that supports and evolves with a building system’s life cycle.
EFFICIENT AND FORWARD THINKING
Open systems also have an effect on the sustainability of a data centre. They can bring everything together in a cohesive and centralised fashion, allowing users to visualise
information, assess relationships, establish benchmarks and then optimise energy efficiency accordingly.
Distech Controls’ solutions meet even the most demanding data centre control requirements (even remotely) via fully programmable controls and advanced graphical configuration capabilities. They leverage technology such as RESTful API, BACnet IP, connected controllers, and unified systems, to help future-ready your data centre as technology continues to advance.
THE IMPORTANCE OF SECURITY
The smarter buildings become, the greater the importance of cyber security. There are some fundamentals that building owners and system integrators need to consider when it comes to the security of their BMS.
As a starting point, the devices or operational technology (OT) should be on a different network to the IT system, as they have separate security requirements and various people need to access them. As an example, contractors overseeing BMS devices do not need access to HR information. Each device should be locked down securely so they can only communicate in the way that is required. There should be no unnecessary inbound or outbound traffic from the devices. This links neatly to monitoring. It is vital to monitor the devices after installation and commissioning to ensure there is no untoward traffic to the devices that could threaten a building’s or company’s security.
Some manufacturers, including Distech Controls, are ensuring their products are secure straight out of the box. Security features are built directly into hardware and software like TLS 256-bit encryption, built-in HTTPS server and HTTPS certificates. For instance, the Eclypse APEX incorporates
a secure boot and additional physical security measures to help overcome today’s security challenges.
Distech Controls’ solutions are specified by leading web service providers because of their high resiliency, flat IP system architecture and open protocol support. They also incorporate the right technologies to comply with the most stringent cyber security standards as well as RESTful API/MQTT for OT/IT interoperability purposes. These attributes allow data centre operators, integrators, and contractors the freedom to choose the best-in-class solutions for their data centre’s infrastructure management services. These advanced features enable significant operational efficiency improvements and energy cost reductions for data centre owners and managers.
The UK Government’s plan to become an AI superpower and commitment to build more data centres is good news. Sustainability has to be at the core of that building process, and we need to look at ways we can make these specialist buildings as efficient as possible. Utilising an intelligent and open BMS is essential.
Distech Controls, distech-controls.com
EXTENDING THE DATA CENTRE LIFECYCLE
Dan Evets, Vice President of Strategic Accounts at project management software provider, ALICE Technologies, explains how AI software can help bring data centre construction projects to completion faster than ever before.
The data centre construction market is set to grow considerably – potentially quadrupling by 2028, according to research by Barbour ABI. These highly complex projects involve long and unpredictable lead times, a specialised workforce that can be difficult to find, and bespoke product solutions. Each of these factors can impact the completion date, and every day of delay can mean up to £800,000 in lost income. As a result, avoiding any interruption is critical.
A RENEWABLE APPROACH
The UK Government has classified data centres as a critical part of national infrastructure, and it is easy to see why. AI-powered software
tools and cloud-based computing are fuelling the demand and, essentially, the more data we create and need to stream, the more storage capacity is required.
As data centres grow in number and size globally, their energy use and environmental impact will be significant. The more data they process, the more energy consumption and processing power are required. This generates more heat, which can damage equipment or create a fire risk. To keep the site cool, more energy is needed to maintain ambient temperatures, adding to the ever-increasing energy demand. If we are to deliver and operate these sustainably, decisions need to be made up front.
Beyond the sustainability issues, there is another challenge. The quantity of electricity used by our future data centres cannot be maintained with our current grid system. This will increase the risk of unexpected downtime, national power shortages and significant logistical issues if ignored.
To combat this, data centre owners are starting to look at off-grid, renewable energy sources that can power and cool their data centres. Solar, water and even nuclear power sources are being considered, even before a site has been purchased. These too need to be considered as part of the highly complicated chain of decisions needed to deliver these projects effectively.
NEW BUILD AND RETROFIT
Data centres commonly span a large area and require a range of expertise to be constructed. People aren’t intentionally inefficient in their work patterns, but on a complex data centre site, it can be challenging to use everyone as efficiently as possible. There are millions, if not billions, of project management possibilities, so finding the most effective method can appear to be an impossible task.
Data centre construction used to take 18 months, but it now averages eight to 10 months from start to completion. This faster delivery is helping to increase the gap between refurbishments. Any further efficiencies on this will bring additional financial gains that are worth finding.
The need for speed extends to existing assets too. Unfortunately, data centres are quickly becoming the fastest-depreciating asset in history. By the time a site is completed, technology advancements will mean it needs
to be upgraded in a few years. As a result, the data centre industry needs trillions of pounds of refurbishment spending over the next five years to ensure growing demand is met and efficiency, and ultimately profitability, are as high as possible.
IMPROVING EFFICIENCY THROUGH AI
To reduce timescales, data centre owners are turning to technology to help them manage projects and remove risk. AI-powered scheduling tools like ALICE Technologies help clients to understand the cost and time implications of decisions and make more informed choices.
With ALICE, users upload an existing baseline schedule from Oracle Primavera P6, P6 cloud or Microsoft Project, reducing the amount of scheduling information that needs to be entered manually. Users can use software to run AI-powered ‘what if’ analysis to optimise their uploaded programme or model for cost, time, resource idle time, reducing resource peaks, or other objectives. It will rapidly simulate these scenarios to generate multiple feasible schedules based on the project’s optimisation goals.
The benefit of all this work is that the approaches, optimum schedules and agreed risk management strategy can be taken forward for use in the construction of future data centres. With many projects sharing similar approaches, project management software helps owners to build consistently, saving them time and money.
ALICE Technologies, alicetechnologies.com
SOLVING THE AI POWER CONUNDRUM
Mark Yeeles, VP, Secure Power Division, Schneider Electric UK&I, assesses the ways of solving the energy challenges of artificial intelligence.
The AI revolution is well underway, but it brings with it challenges for data centre energy consumption, power availability, and carbon emissions. By utilising innovative technologies, data centres can provide the foundations for a greener future, powered by AI.
Today, many of the macro trends accelerating data centre adoption are being driven by increasingly compute intensive applications.
Generative artificial intelligence (GenAI) and AI workloads, large scale data analytics, and accelerated computing are all impacting demand for physical space, connectivity, power and cooling.
In certain geographies such as Dublin and London this has already led to constraints, and now both government and industry are working to solve the challenges.
ENERGY DEMAND
There is no simple answer to the complex issues surrounding power. However, a careful strategy built around the most advanced and energy efficient equipment, AI-enhanced remote monitoring and predictive analytics, and underpinned by innovative energy systems, will not only ensure continued, uninterruptible power, but provide a sustainable foundation for the data centres and grids of the future.
According to the IEA, electricity consumption from data centres, AI and cryptocurrency processing could double by 2026, and data centres are currently said to account for around 1% of global electricity consumption. In larger economies such as the US, China, and
the EU, data centres account for around 2-4% of total electricity consumption, and in Ireland it could be over 20%.
This level of growth has had a measurable impact on emissions too, with some hyperscalers experiencing a carbon footprint increase of 30% due to indirect emissions from data centres.
GEOGRAPHICAL IMPACT
Once seen as a centre for data centre excellence, growth and development, Dublin is in a challenging position. A combination of pressure on the national energy grid and ambitious renewable energy targets has effectively halted new data centre connections since 2021.
Whilst the consultation process led by the Commission for the Regulation of Utilities (CRU) is ongoing, what’s clear is that greater collaboration between government and industry is needed to solve both the data centre, energy and sustainability challenges facing the country.
Similarly in London, a recent report has found that there are up to 400GW of grid requests that may be effectively holding up data centre developments, the strong majority of which (70%) may never see approval. The UK National Grid CEO, John Pettigrew, has said that “bold action” is needed to create a network able to cope with growing demand from AI.
A NEW APPROACH TO ENERGY GENERATION
Despite an apparent similarity of situations, the two geographies are taking very different approaches. In Dublin, the constraints on energy availability has led the CRU to propose strict new rules for energy generation, where new facilities connecting to the grid will be required to provide generation and/or storage capacity to match their requested demand.
Additionally, these new distributed energy systems would be required to participate in the electricity market, improving the resiliency and reliability of the grid, while reporting on their annual consumption of renewable energy and their associated CO2 emissions.
In the UK, encouraged by the measures set out in the UK Government’s AI Opportunities Action Plan, operators are beginning to build in a host of new locations, including the North of England. In Greater Manchester, for example, Kao Data has been working with local government to bring its £350 million facility to life, while Microsoft’s £100 million facility in Leeds brings with it new significant advantages for the North West.
In Wales, Vantage’s multi-billion pound Bridgeport development may also become one of Europe’s largest data centre campuses and the company plans to invest over £12 billion in data centres across the UK – creating over 11,500 jobs in the process.
Many of these facilities are likely to deploy renewable energy sources (RES), while using innovative energy infrastructure such as battery energy storage systems (BESS), high-density Uninterruptible Power Supplies (UPS) and distributed energy resources to accelerate their infrastructure deployments while overcoming energy constraints.
ENERGY INDEPENDENCE
Due to widespread issues of energy constraints, data centre operators are increasingly planning for greater energy independence. Instead of having the ability to operate for just a few hours in the event of a power outage, they’re now looking to technology to enable extended periods of self-sufficiency.
This is supported, in part, by the development of new UPS equipment to provide battery backup and advanced power protection. The latest technologies, for example, feature ultra-compact, pioneering high-density designs, and fault-tolerant architecture that can maximise availability, while delivering up to 99% energy efficiency.
The ultimate expression of this growing need for energy independence can be found in microgrids - small-scale power systems that operate independently of the grid and generate electricity for a host of use-cases including university campuses, hospitals, industrial manufacturing systems and data centres.
Additionally, microgrids can work in conjunction with traditional power grids, or function autonomously, delivering power from distributed energy resources (DERs) such as solar panels, wind turbines, fuel cells and energy storage systems to exactly where it’s needed. Furthermore, they can provide additional grid support by providing energy balancing capabilities due to the variability and intermittency of large scale RES.
SMALL MODULAR REACTORS (SMRS)
With energy challenges continuing apace, some operators are exploring nuclear power generation. Amazon, Google, and Microsoft, for example, have all engaged in direct partnerships to either situate infrastructure near to these systems, or have made commitments to consume energy from existing nuclear power sources.
Another direct avenue for the nuclear path, however, is the development of small modular reactors (SMRs). Based on decades of experience with applications such as submarines and icebreakers, there are now around 80 development projects around the world, generating capacities of 300MW per system up to around 500MW.
This new generation of SMRs are based around technologies that are safer and produce less waste, while enjoying a high degree of recyclability in the fuels used. Designs employing technologies such as molten salt, Thorium cycle, and other non-traditional approaches mean safer, more reliable reactors, and are seen as ideal for high demand data centres, and as a basis for microgrids –reducing energy losses, and virtually eliminating the emissions associated with power generation.
Further, all of these innovative energy solutions are being combined with AI-enhanced management systems and predictive analytics built on decades of experience in managing complex networks. As such, they allow data centre operators to meet the challenging demand of the AI boom, with high-density and sustainable power solutions, while supporting national grids to develop and bring on more renewable energy in time.
With innovative technologies now providing a vehicle for greater energy independence, the data centres of the future can provide a platform for the responsible and sustainable growth of AI, while playing a critical role in advancing the UK and Ireland’s digital economies. Further, by harnessing the power of the ecosystem, data centres can be a catalyst for the green transition, and act as a fourth utility that accelerates the development of renewable energy.
Schneider Electric, se.com
DTX & UCX MANCHESTER RETURNS
DTX & UCX Manchester is back in April 2025, bringing together digital and AI leaders, cyber innovators and technology industry pioneers for the North’s leading enterprise IT event. Here’s a look at what’s happening.
Taking place at Manchester Central on 2-3 April 2025, the event will see global technology organisations and thought-leaders descend on the ‘Capital of the North’ to headline the event’s programme, tackling critical topics such as AI and automation, cyber security, cloud computing, DevOps, unified communications and the customer experience.
At the heart of DTX & UCX Manchester 2025 is the theme ‘Innovation with Integrity’, a call to drive technological advancements while upholding ethical standards, fostering transparency and ensuring responsible tech development that aligns with human values. The ‘Innovation with Integrity’ theme will help organisations explore how they can drive and benefit from cutting-edge innovation, while ensuring responsible and secure principles.
The event provides an opportunity to bring world-leading technology organisations to Manchester, to help businesses in the region tackle the challenges they’re facing through
technology, while gaining invaluable insights from innovators in the space.
With exhibitors spanning the entire technology spectrum, delegates can liaise with experts in every field of the industry, providing them with advice, knowledge and cutting-edge solutions.
These specialists will be offering invaluable insights and guidance to support digital transformation strategies, optimise AI adoption, enhance IT and dev team efficiency, optimise cloud adoption and strengthen cyber resilience.
Some of the highlighted exhibitors that will attend DTX & UCX Manchester include AWS, Dell, Infinidat, SolarWinds, Cloudflare, Barrier Networks, ManageEngine, ThreatLocker, Cisco ThousandEyes, LogicMonitor, Sky Business/Comcast, Vonage and Intermedia.
Beyond the exhibition, visitors can also expect an unrivalled line-up of speakers delivering case studies, debating key trends and sharing their expertise on today’s most pressing technology topics.
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Expect in-depth discussions, practical insights and the latest industry developments shaping the future of technology and business transformation.
Key speakers include:
• Dame Laura Kenny, Britain’s most successful female athlete in Olympic history, will headline the event on day one. Taking to the main stage, Laura will discuss her journey from track to trailblazer and the power of mental resilience.
• John Romero, the prolific game creator behind DOOM, Quake and Wolfenstein, will headline the main stage on day two to share how he turned an idea into an icon through relentless innovation and creative evolution.
• Piers Linney, one of the UK’s most renowned entrepreneurs, former Dragon and Co-Founder of Implement AI, will also host a session on why organisations must adopt an AI-first strategy to stay ahead of competition and drive efficiency.
• Senior leaders from Lloyds, Sykes Cottages, Dell and Microsoft will join a panel on day one where they will discuss how to create and execute an AI action plan for innovation, creativity and growth.
• Rik Ferguson VP of Security Intelligence at Forescout, will present on the Threat Detection and Response Stage addressing the growing complexity of cyber security, while providing visitors with expert guidance on how to improve their cyber resilience.
• Murray Makenzie, Director of Transformation at Virgin Media O2 will present a case study on the Data and AI Stage focused on Daisy – the AI Granny scamming the scammers.
• The Office for Nuclear Regulation and Jaguar Land Rover will take to the Cyber Hack Stage to discuss how to prioritise mental health within cyber security teams.
• Jake Moore, Crime Enthusiast and Global Cybersecurity Advisory at ESET, will take to the Cyber Hack Stage to share his learnings on facial recognition hacking.
With Manchester serving as the event’s backdrop, the city itself will also take centre stage. Manchester Digital will lead a discussion on how the city can sustain its rapid tech growth while fostering an inclusive and equitable community. Meanwhile, Transport for Greater Manchester will explore how organisations can lead with integrity, trust and purpose in today’s AI-driven world.
MANCHESTER TECH WEEK
DTX & UCX make up the two anchor events of Manchester Tech Week, which features a packed schedule of partner events, including:
• Manchester Digital Startup Activator –supporting early-stage tech businesses.
• Cyber-lympics with Cyber House Party –a fun cyber security challenge.
• techUK’s UK’s Meet the Investors – helping UK tech SMEs navigate funding and growth.
• DevOps Manchester Meetup – a space for developers and engineers to exchange ideas.
• Manchester Tech Week Careers Fair –connecting tech talent with top employers.
• Manchester’s First Wellness Hub – a space to recharge with binaural beats and relaxation zones.
BE PART OF THE FUTURE OF TECH
DTX & UCX Manchester is a must-attend event to join and learn about today’s most important technology conversations, offering visitors exclusive panels, workshops, technical deep-dives and community meetups.
To guarantee your place at the North’s technology event of the year, register for free here:
Register for DTX
Register for UCX
DTX Manchester, dtxevents.io
PAVING THE WAY FOR A GREENER FUTURE
Louis McGarry, Sales & Marketing Director at Centiel, explains why the rise of AI must not come at the expense of sustainability – and argues that combining AI and sustainable practices can enhance operational efficiencies and pave the way for a greener future.
The United Nations Brundtland Commission defines sustainability as, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs”. The UN has adopted Sustainable Development Goals (SDGs) as a universal
call to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.
However, many people believe that the UN’s Sustainable Development Goals and the 2030 deadline were too ambitious. As a society,
and indeed as an industry, we seem to be well behind the curve when it comes to meeting these goals, but there is still time to change course.
The good news is that sustainability has been a major focal point in the past few years for the industry – but then artificial intelligence arrived on the scene.
Has AI now squashed all good intentions? It certainly seems to have overshadowed them. It’s interesting how the rapid growth of AI is shifting the focus from sustainability to sheer power and explosive growth. AI, with its massive computational demands, means a desire for more power, faster processing and scalable systems, and this has led to an increased need for larger, more efficient power systems.
BALANCING POWER AND SUSTAINABILITY
Centiel is navigating the delicate balance between delivering the necessary power for AI applications and our continued aim to meet sustainability goals. As a result, Centiel’s UPS systems have been manufactured with sustainably sourced components offering the highest levels of efficiency and recyclability.
While demand for bigger, more powerful UPS systems is great for business, it’s a concern at the same time. Centiel is already seeing 100MW+ data centre campuses being the norm. Then add a power-hungry AI into the mix, and this could easily double or even triple demand.
All the issues related to creating a sustainable future have suddenly become infinitely more challenging due to AI. However, without stopping progress, we must not lose sight of the future. AI processing facilities and data centres must be designed sustainably.
SUSTAINABLE ENGINEERING
Because Centiel supplies UPS systems that support the rapid growth of AI, the company has engineered its entire manufacturing process from start to finish to reduce its carbon footprint as much as humanly possible.
Centiel’s true modular UPS StratusPower is designed to maximise energy efficiency with a true on-line efficiency rating of 97.6%. This outstanding performance not only reduces energy consumption but also minimises operating costs, making it the ideal choice for data centres looking to optimise their power management while reducing their environmental impact at the same time. Its reliability and effectiveness in energy efficiency has been recognised with multiple awards.
With its impressive design life of 30 years, StratusPower is engineered to meet the long-term demands of modern data centres. Unlike traditional UPS systems that require
the replacement of consumable components like filter capacitors and cooling fans every four years, StratusPower significantly extends these intervals to every 15 years, or even just once over its entire lifecycle. This advancement not only minimises operational disruptions but also contributes to substantial cost savings by reducing the frequency of maintenance and consumable component replacements.
With fewer necessary replacements, there is a reduction in waste and a lower environmental impact associated with manufacturing and disposing of components. In this way, StratusPower not only supports the operational efficiency of data centres, but also aligns with environmentally responsible practices, making it a smart choice for forward-thinking businesses committed to sustainability.
Further, each UPS module provides intelligent control in a modular and hot-swappable format, ensuring high reliability, scalability and ease of maintenance. In addition, Centiel’s UPS modules are 90% recyclable based on mass. At the same time, they have been reduced to only 42kg per module, which means less resources to deliver more power. It also means less mass to transport around the globe for deployment and redeployment.
SUPPORTING DATA CENTRES
Centiel supports data centres by deploying flexible systems that not only allow them to grow rapidly, but helps them to manage their energy usage caused by load changes dynamically. This is achieved by seamlessly adding or removing UPS modules to the system or employing specific energy management modes to maintain the sweet spot of efficiency. A data centre will never outgrow a well specified StratusPower UPS system, and it can be constantly rightsized to ensure it always operates at the optimal point in its efficiency curve.
The modular nature of StratusPower also means it is infinitely scalable – just like adding Lego blocks. Therefore, Centiel can support even the biggest AI driven data centre or facility to move away from a ‘throw away’ culture with a genuinely sustainable offering and help them reduce energy use through a highly efficient system, reducing Total Cost of Ownership (TCO) at the same time.
Centiel has made real progress in supporting data centres and helping them achieve net zero targets. However, there is more that can be done.
ALTERNATIVE ENERGY SOURCES
Centiel has also developed StratusPower’s technology, so it is future ready to accept alternative, renewable energy sources. Configured correctly with LiFePO4 batteries (or ready to accept other types of batteries such as Nickel-Zinc), the UPS then has the potential to become a microgrid, or energy hub, storing and delivering energy into the facility when required. This is important in the face of unstable networks.
As data centres are significant power users, the potential to offer a solution to support the grid will be welcomed by energy providers, while representing a new income stream for users. Not only does Centiel’s technology safeguard each critical element within data centres, but it is ready to align with renewable and emerging power sources.
PRIORITISING OPEX
In the future, data centres will face increasing pressure to adopt sustainable and efficient operations to meet growing energy demands. When selecting equipment, prioritising the cheapest option which is often less efficient and lower quality requiring more replacements, may undermine sustainability goals significantly. While it is essential to consider budget constraints, focusing solely on initial costs can lead to various long-term repercussions that may outweigh short-term savings.
Centiel supports organisations to make an informed decision around total cost of ownership calculations, rather solely on initial capital expenditure (CapEx). By adopting a long-term view and prioritising operational
costs, responsible data centres can unlock the benefits of sustainable operations and create a positive impact on the environment while maintaining profitability.
Grants are also available to support the purchase of more sustainable equipment. One data centre Centiel is working with has secured a 30% grant on the company’s UPS through an IETF Grant application, which required proof of sustainability and efficiency. Centiel provided consultancy free of charge prior to agreement of the project and through the detailed grant application process.
By considering sustainability from the outset, data centres can not only reduce their environmental impact, but also position themselves as leaders in a rapidly evolving industry. Combining AI and sustainable practices can further enhance operational efficiencies and reduce resource consumption, paving the way for a greener future. Our collective actions today will define the digital landscape of tomorrow, and sustainability must remain at the forefront.
Centiel, centiel.co.uk
BEING A BETTER NEIGHBOUR
Although data centres drive critical digital infrastructure and economic growth, they also consume large amounts of power and risk negative public perceptions if they fail to address sustainability concerns. Ben Pritchard, CEO of AVK, outlines some of the practical steps that can be taken.
The data centre industry is set to undergo a period of significant transformation as it grapples with growing expectations around social responsibility. Data centre developments have increasingly faced opposition from local communities and stakeholders due to environmental impacts such as land loss, rising electricity costs, viewshed disruption, and limited job opportunities.
To manage these risks, operators and developers must prioritise social performance as a key strategy for creating shared value. This shift is driven by mounting pressure to be a good corporate neighbour from government, partners, investors, and communities themselves. Investors, for instance, are increasingly evaluating companies based on environmental, social, and governance (ESG) criteria, with social value being a
critical component. Many investors now seek assurances that the businesses they fund are mindful of their social impact of where they do business.
PROMOTING GREEN GROWTH
While the data centre sector was highlighted as one of the UK government’s priorities at the International Investment Summit earlier this year, subsequent pledges by the new administration around the nation’s approach to sustainable development make it clear that the government wants to promote green growth and social responsibility. By investing in social value initiatives, data centres can proactively address any upcoming legislative demands and develop good relations with regulators. It should also be stressed that building up goodwill with communities is also essential so that local people feel they’ve been fully consulted about having a data centre on their doorstep, and can feel and see the benefits.
AVK aims to lead the way towards a world where data centres contribute positively to communities in which the company operates. Strategic community investments will help build valuable partnerships and enhance the local context based on the community priorities. By providing lasting benefits through initiatives in areas like employment, education, and conservation, AVK aims to foster effective partnerships and create mutually beneficial relationships with local communities.
SOCIALLY RESPONSIBLE INITIATIVES
District heating initiatives represent a valuable opportunity for data centres to enhance their role within local communities by repurposing excess heat for broader societal benefit. For
example, in Saint Denis, a data centre has successfully redirected waste heat to support the Paris Olympic Aquatic Centre, ensuring optimal water temperatures. Similarly, a university in Dublin taps into excess heat from nearby data centres, providing direct benefits to students. These initiatives are part of a growing movement towards integrating data centres into socially responsible urban infrastructure, fostering sustainable and mutually beneficial relationships with surrounding communities.
Many data centres are investing in or sponsoring local green spaces to directly benefit the surrounding communities. These green spaces provide recreational opportunities, improve the quality of life, and enhance the overall well-being of residents. By creating or supporting green spaces in urban areas where data centres are located, companies contribute to fostering stronger, healthier communities, offering valuable resources that enrich the local environment and daily life.
Additionally, data centres can play a pivotal role in economic and social development, especially in underserved areas where they can stimulate job creation, infrastructure development, and knowledge sharing. They can have a transformative impact on local economies and communities by offering employment opportunities and contributing to infrastructure improvements in areas in the North of England and the Midlands. By working with schools and community organisations, data centres could help to foster local talent pipelines and spark interest in technology careers.
THE AVK ACADEMY
This link between education and social development has underpinned AVK’s commitment in establishing the AVK Academy. Based in Lenham, Kent, the Academy addresses the rising demand for skilled professionals in power generation by offering an immersive learning environment that blends theoretical knowledge with hands-on experience.
Equipped with advanced technology, including full-size Rolls-Royce mtu engines and control system rigs, the Academy provides trainees with real-world scenarios to develop their practical expertise. Accredited by City & Guilds, the structured programmes cater to all experience levels, from newcomers starting their careers to seasoned professionals seeking advanced skills.
The Academy emphasises hands-on learning, combining classroom instruction with practical
exercises. This comprehensive approach not only builds technical proficiency but also instils a deeper understanding of the evolving power generation landscape, setting trainees up for long-term success.
For early-career engineers, the Level 4 programme offers foundational training, mentorship, and essential skills like safety, teamwork, and problem-solving. This initiative not only meets a critical industry need but also opens pathways to specialised careers for local residents, building a workforce that can support the UK’s data centre growth.
ENGAGING LOCAL COMMUNITIES
As data centre capacity grows rapidly and facilities become larger and more visible, host communities are raising valid concerns about land use, social impacts, and the consumption of resources such as power and water. Therefore, engaging local communities from the start is essential for data centre operators to foster trust and establish mutually beneficial relationships. By engaging with people, data centres can align their activities with community needs and expectations in order to gain greater social acceptance.
The increasing focus on social value and ‘being a good corporate neighbour’ in sectors like data centres reflects broader shifts in societal expectations. This is accompanied by the understanding that data centres are a permanent presence, especially in densely populated urban areas. By engaging more deeply with communities in various ways, data centres can make lasting societal contributions while securing their long-term viability and acceptance.
AVK, avk-seg.com
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MICROGRIDS TO POWER THE WAY FORWARD
Arturo Di Filippi, Offering Director, Global Large Power at Vertiv, looks at the ways microgrids and UPS can provide a powerful partnership for reliable energy systems.
It’s no secret that data centres are prioritising energy availability challenges. Overextended grids and increasing power demands are changing how data centres consume power. Omdia estimates that by the end of 2024, data centre power capacity will represent 4% of the global electric power consumption, and 9% by the end of 2030.
The expected increases could place demands on the grid that many utilities can’t handle, attracting regulatory attention from
governments around the globe – including potential restrictions on data centre builds and energy use – and spiking costs and carbon emissions that data centre operators are racing to control. These pressures are forcing organisations to prioritise energy efficiency and sustainability even more than they have in the past. The challenge lies in having an uninterrupted power supply while also minimising the carbon footprint.
In preparation for this, data centre operators are seeking energy solutions that enable them to minimise generator starts and reduce energy costs and reliance on the grid. Microgrids integrated to uninterruptable power supply (UPS) offer a promising solution, enabling power reliability, stabilising renewable fluctuations, and protecting critical loads.
WHAT IS A MICROGRID?
A microgrid is a small-scale power grid operating independently or with an area’s main electrical grid, providing electricity to a localised area. It is made up of a set of distributed energy resources (DER) operating dependently or independently of a larger utility grid, providing flexible local power to improve reliability while leveraging renewable energy. They enable data centres to generate their own energy and reduce reliance on traditional power sources, improving resilience to grid disturbances.
Leveraging low- to zero-carbon DERs, such as solar panels, wind turbines or hydrogen fuel cells, UPS and battery energy storage systems (BESS) can lower greenhouse gas emissions while providing a more reliable power supply.
WHAT ARE THE BENEFITS OF MICROGRIDS?
This setup not only leverages alternative energy sources but also offers the flexibility to switch to more traditional forms of power generation when necessary. These are the benefits:
Increased sustainability: A microgrid can be configured to prioritise renewables, such as solar and wind, or alternative energy sources such as hydrogen fuel cells, switching to fossil power only when the situation requires it; making the technology more cost-effective and sustainable.
Increased efficiency: Excess electricity generated from alternative sources can be stored for use during periods of high demand, generally in battery energy storage systems (BESS) utilising lithium-ion batteries.
It also helps avoid transmission losses. Central grids push electricity from power plants over long distances via transmission and distribution lines which is inefficient because some electricity – as much as 8-15% –dissipates in transit.
Increased resilience: Microgrids can disconnect from the grid and operate independently in ‘island mode’ to provide continuous power during outages or natural disasters, providing an essential backup power source.
Cost savings: Microgrids help cut energy costs by using local renewable energy sources. By incorporating advanced UPSs, they can work with the main grid to balance and optimise energy usage. This means they can use energy from the grid during off-peak times and switch to microgrid-stored and distributed energy during peak times, leading to savings on electricity costs.
Grid support: Microgrids can provide ancillary services to the main grid, such as frequency regulation. They enhance grid stability by participating in demand response and load shedding.
MICROGRIDS IN PRACTICE
Vertiv is actively taking a leading role in advancing the use of dynamic grid support and emerging Bring Your Own Power (BYOP) technologies that reduce the environmental footprint of data centre operations, remove constraints to growth, lower energy costs and
reduce reliance on grid power. BYOP utilises modern and robust power systems, including localised ‘always-on’ alternative energy solutions to support or replace power from the main electricity grid.
A UPS protects loads, maintains power quality and acts as a power centre that manages energy in a BYOP approach. It has grid-interactive capabilities that allow frequency regulation and demand management (or peak shaving) via charging or discharging the battery. By adjusting energy output, a UPS can stabilise the power grid. During peak demand times, energy use is decreased, easing stress on the grid and cutting down on energy expenses. Data centres can use these features anytime –not only during power outages.
The approach marks a pivotal shift towards achieving energy reliability and environmental sustainability in data centres and other mission-critical facilities. By leveraging the innovative capabilities of microgrids, organisations not only can gain control over their power sources but also reduce their carbon footprint.
Vertiv recently opened a Customer Experience Centre in Delaware that features a microgrid power solution to help data centres address electrical grid capacity and availability challenges. The facility houses a 1.0MW microgrid that merges state-of-the-art infrastructure technologies and alternative energy sources, along with other critical components, including 1MW AC solar photovoltaic array, a 400kW hydrogen fuel cell, 1.0MW Vertiv DynaFlex Battery Energy Storage System (BESS), Vertiv EXL S1 UPS system with lithium-ion batteries, and system controls as well as other critical components.
The solution is designed to demonstrate reliable and robust power for data centre
operations and operates as proof of concept to test operational functions of the microgrid and Vertiv data centre infrastructure technologies including reliability, backup duration and the responsiveness of the microgrid during a variety of normal and extreme operating conditions. It also provides energy for Vertiv operations and operates as a test bed to demonstrate the reduced carbon emissions solution for customers.
In 2024, Vertiv predicted a trend toward energy alternatives and microgrid deployments, and in 2025 there is likely to be an acceleration of this trend, with real movement toward prioritising and seeking out energy-efficient solutions and energy alternatives.
This advanced technology enables the efficient management of power flow within the locale to meet community needs allowing for a reliable, flexible and eco-friendly energy supply. When coupled with UPS and BESS solutions, microgrids offer a range of benefits that traditional grid systems can’t match. They are proving to be more reliable, efficient and flexible than their larger counterparts, providing clean energy sources with fewer emissions.
Vertiv, vertiv.com
POWER GENERATION’S IMPACT ON DATA CENTRES – PRACTICAL OPTIONS AND THE CASE FOR GAS
The power generation landscape in the UK and Ireland faces significant challenges this year. Here, Clint Noble, Senior Sales Manager – Large Electric Power Systems, Finning UK & Ireland, examines how the industry can adapt to meet demand while reducing carbon emissions.
The global diesel generator market is projected to reach $37.03 billion by 2032, expanding at a Compound Annual Growth Rate of 7.45%. This growth reflects increasing demands for reliable backup power solutions across multiple sectors. This significant requirement underscores the growing importance of reliable backup power solutions across various industries.
Ireland currently has the highest electricity demand growth rate in Europe, with consumption expected to rise by almost 7% per year – and as the UK electrifies its heating and transport sectors, demand on the grid is forecast to rise significantly. Surging demand, and the value of flexibility in a power system with greener but less reliable power sources, means the need for reliable backup power solutions is likely to grow in the coming years.
INFRASTRUCTURE CHALLENGES
The UK’s transition to net zero is reshaping the power generation landscape. The British Energy Security Strategy’s push for wind, solar, and nuclear power creates new challenges in grid stability and reliability. The gap between peak demand and available supply is particularly concerning during winter months, making robust backup power solutions increasingly critical for essential services and industries.
In Ireland and Northern Ireland, approximately 2,150MW of conventional generation capacity will retire in the next five years – roughly equivalent to the power needed for a city the size of Dublin. This reduction in baseload power generation capacity, combined with increasing demand, creates a critical need for reliable backup power solutions that can support grid stability while meeting environmental obligations.
MARKET ADAPTATION
The UK’s commitment to phase out unabated fossil fuel electricity generation by 2035 is driving innovation in the backup power sector. The deployment of smart grid technologies and demand-side response mechanisms is creating new opportunities for flexible power generation solutions. Major infrastructure projects across the UK, including HS2 and the expansion of data centre capacity in key locations such as London, Manchester and Cardiff, are driving demand for reliable backup power solutions.
DATA CENTRE IMPACT
In Ireland alone, there are currently 82 data centres in operation, with 14 more under construction and plans approved for an additional 40. This trend is mirrored in the UK, reflecting the insatiable appetite for digital services. In Ireland, data centres consumed approximately 5.3TWh of electricity in 2022, accounting for around 17% of the country’s electricity demand – nearly equivalent to the consumption of all urban dwellings. In this sector, some very big companies have made very big promises to reduce net carbon emissions, but for the foreseeable future, the reliable, quick response of diesel backup gensets is essential to the data centre operating model.
MICROGRID MOMENTUM
As data centres work to manage reliability and sustainability in tandem, microgrids have emerged as a solution. These localised power systems can integrate multiple power sources – from traditional generators to renewable energy – while operating either connected to or independent from the main grid. Some solutions can enhance system efficiency by optimising between different power sources.
Some can also provide comprehensive real-time insights into microgrid performance. For data centre operators, this translates into enhanced control over power quality and costs while supporting sustainability initiatives. The ability to integrate components like solar power, gensets and energy storage provides the reliability that data centres demand while potentially reducing operational costs and carbon emissions.
THE PRACTICAL SUSTAINABLE OPTION
If there is one trend the industry can expect to continue in 2025, it is the increased use of Hydrotreated Vegetable Oil (HVO). This fuel has emerged as a significant breakthrough in sustainable power generation and can be used in many diesel engines with no modifications. With approximately 70% lower lifecycle carbon emissions compared to conventional diesel, HVO offers an immediate pathway to sustainability without compromising performance. Its stability and storage advantages over biodiesel make it particularly attractive for backup power applications across various sectors. Expect data centre operators in particular to drive demand for certified HVO.
THE CASE FOR GAS
The natural gas generator market remains steady in the capacity market where they augment the grid demand, with some data centres also adopting on-site gas generation where emission restrictions are tight. This will continue in 2025, as the industry moves toward cleaner fuel alternatives. Gas generators burn cleaner with lower NOx outputs without the need for expensive after treatment equipment, so we should see more of them in applications where the supply of gas is assured.
The ultimate UPS for AI loads
WHERE IS THE HYDROGEN?
Green hydrogen fuel remains on the horizon and there is scope for generators that burn a blend of hydrogen and natural gas, but with hydrogen infrastructure under development – and the cost to create green hydrogen well above the return for electricity generation process – this technology is possibly years away from the mainstream. There are processes that create hydrogen as a bi-product and the use of this for power generation is under great consideration. There are already reciprocating gas engines operating on 100% hydrogen, so the technology is proven and ready.
Power generation using hydrogen fuel cells, which use pure hydrogen in a controlled, flameless chemical reaction, is gaining traction as a potential solution for sustainable backup power. This technology has been demonstrated to work very effectively but is still expensive and requires a lot of space. Again, widespread adoption remains several years away.
SMART POWER MANAGEMENT
Advanced monitoring and control systems are revolutionising power generation management. These technologies enable real-time performance optimisation, selecting what generation source is most cost-effective, enhancing fuel efficiency, enabling predictive maintenance, and remote operation capabilities. Such solutions help organisations
maximise efficiency whilst minimising environmental impact. These technologies are bound to become more commonplace in 2025.
STRATEGIC CONSIDERATIONS
Organisations must develop comprehensive approaches to power generation that balance immediate reliability needs with long-term sustainability goals. This includes investing in fuel-flexible generator systems, developing relationships with sustainable fuel suppliers, and implementing advanced monitoring and management systems.
Power solution providers are expanding their portfolios to include more sustainable options while maintaining the reliability that critical operations demand. This includes developing hybrid solutions that can integrate with renewable energy sources and implementing smart technologies for optimal performance.
A MEASURED APPROACH TO SUCCESS
The power generation sector’s evolution through 2025 and beyond will be defined by its ability to balance reliability with sustainability. Success will require a measured approach that embraces new technologies and fuels while maintaining the robust backup power capabilities that modern operations demand. This approach will require collaboration between power solution providers, end users, and regulatory bodies to develop practical, sustainable solutions. Those who can navigate this complex landscape while maintaining operational excellence will be best positioned to thrive in the years ahead. As the UK and Ireland continue to grapple with increasing power demands and ambitious environmental targets, the power generation sector must remain agile, innovative, and committed to sustainable solutions to meet the challenges of the future.
THE TRANSFORMATIVE TRENDS OF CLOUD
Massimo Bandinelli, Marketing Manager at Aruba Enterprise, looks ahead at the trends impacting the cloud industry in 2025 – including data sovereignty, diversification of cloud offerings, sustainability, AI, and more.
The European cloud market is experiencing explosive growth, fuelled by a surge in business demand for innovation, efficiency, and resilience. A recent Flexera State of the Cloud report revealed that 73% of companies are investing in hybrid cloud, and a further 16% are embracing multiple public and private clouds. This accelerated growth is driven by a confluence of factors, including the rise of new technologies like AI, increasing regulatory pressures, and a growing emphasis on data sovereignty.
In 2025, several key trends are poised to reshape the European cloud landscape. These trends signify a fundamental shift in the industry, characterised by a diversification of cloud offerings, the emergence of sovereign cloud as a critical enabler of innovation, a heightened focus on achieving cloud maturity, and the continued importance of sustainable practices.
So, let’s delve deeper into the major forces propelling the cloud market forward this year.
TAKING CONTROL WITH DATA SOVEREIGNTY
Firstly, data sovereignty has emerged as a paramount concern for European businesses and governments. The increasing emphasis on data privacy and the need to comply with stringent regulations like GDPR necessitate the secure and controlled storage and processing of sensitive data within national and European Union borders. This has pushed sovereign cloud solutions to the top of businesses’ agendas. Sovereign cloud offerings provide organisations with the means to maintain control over their data while adhering to local and regional legal frameworks. By ensuring data residency within specific geographical boundaries, these solutions mitigate risks associated with data breaches, foreign access, and non-compliance. Moreover, the growing demand for transparency and trust in cloud services underscores the critical role
of data sovereignty in establishing a competitive advantage
THE DIVERSIFICATION OF CLOUD OFFERINGS
Multi-cloud strategies are becoming increasingly critical for organisations seeking to drive strategic transformation and achieve digital sovereignty. By expanding their cloud offerings beyond a single vendor, businesses gain the flexibility to meet diverse business needs and mitigate the risks associated with vendor lock-in.
In the year ahead, we’ll see a shift away from proprietary platforms and a growing emphasis on vendor freedom. Organisations are embracing cloud strategies that provide them with the flexibility to choose and switch between different cloud providers based on specific needs and priorities. This approach minimises the risks of dependence on a single platform, ensuring greater adaptability and resilience in a rapidly evolving technological landscape.
SUSTAINABILITY BECOMES NON-NEGOTIABLE
Today, sustainability is an imperative for business, with 85% of companies increasing sustainability investments last year. As organisations strive to meet environmental goals, clean energy production through renewable resources and the development of sustainable technology solutions are vital commitments businesses expect from cloud providers. As an example, many are now prioritising cloud providers who invest in advanced cooling technologies like liquid cooling. These systems, which are significantly more efficient than traditional air cooling, drastically reduce energy consumption and contribute to a smaller carbon footprint, making them a key factor in cloud provider selection for environmentally conscious businesses.
In an era of heightened environmental awareness, the cloud industry is under increasing pressure to fully integrate sustainability into its operations, reflecting the growing demand for environmentally responsible technology solutions.
AI AS AN ENABLER OF INNOVATION
Artificial intelligence (AI), particularly generative AI solutions, has emerged over the last year as a cornerstone for business growth and innovation, and it’s the trend on everyone’s lips. With a significant number of European businesses (41%) utilising AI technologies in 2024, there is a surging demand for robust infrastructure capable of supporting advanced analytics and machine learning workloads.
Cloud computing, with its inherent scalability and flexibility, provides the critical foundation for meeting these growing demands for computational power and storage. This enables companies to embrace innovation at scale and fully harness the potential of emerging AI technologies.
TOWARDS GREATER CLOUD MATURITY
As cloud adoption accelerates, businesses are maturing in their digital strategies and positioning the cloud as a cornerstone of long-term business success. Over the next few years, enterprises are expected to enhance their internal competencies and implement best practices to optimise the benefits of the cloud,
arriving at a fully integrated and efficient digital asset management model.
Organisations that adopt best practices and leverage the latest cloud innovations can unlock significant benefits, including increased agility and competitiveness in today’s dynamic digital landscape.
WHAT THE FUTURE HOLDS
Efficiency, flexibility and resilience are driving European businesses to double down on advanced cloud adoption, fuelling a thriving market. With the rise of sovereign cloud ensuring compliance and trust, multi-cloud strategies providing agility, and AI unlocking unprecedented opportunities for growth, the cloud is shaping up to be the ultimate enabler of digital transformation.
In a world where sustainability and adaptability are no longer optional, perfecting your cloud strategy has never been more important. Ultimately, those who embrace these trends now will not only navigate the complexities that 2025 is set to bring, but emerge stronger, smarter, and ready to lead the future.
Aruba Enterprise, enterprise.aruba.it
NATIONAL CYBER SECURITY SHOW: A VISITOR’S GUIDE
Taking place from 8-10 April 2025 at the NEC Birmingham, this year’s National Cyber Security Show (NCSS) will unite the UK’s approach to tackling cyber threats and protecting our digital world. Here’s a full overview as to what visitors can expect from this essential three-day show.
“Welcome to National Cyber Security Show (NCSS) 2025! Taking place from 8–10 April at the NEC Birmingham, this year’s event is set to be our most exciting yet. Over three days, we’ll bring together the brightest minds in cyber security to share insights, showcase cutting-edge innovations, and foster connections that will help shape the future of our digital world.
“This event is designed to inspire collaboration, spark new ideas, and equip you with the tools to tackle ever-evolving cyber threats. From thought-provoking keynotes and engaging panel discussions to a vibrant exhibition floor and unmatched networking opportunities, NCSS 2025 truly has something for everyone.
“I’m thrilled to welcome you to an event that celebrates innovation, diversity, and the power of community. Let’s work together to build a safer digital future.”
Rachael Shattock, Event Director
CONTENT & LEARNING:
GAIN INSIGHTS FROM INDUSTRY LEADERS
NCSS 2025 is a hub for knowledge and discovery, offering a comprehensive programme of keynotes, workshops, and interactive discussions designed to educate and inspire. Included will be the following:
SASIG Cyber Leaders’ Summit
This summit is the ultimate destination for senior professionals and thought leaders addressing the biggest challenges in cyber security today. Curated by the Security Awareness Special Interest Group (SASIG), it features cutting-edge insights from industry experts tackling global cyber risks.
Cyber Solutions Theatre
Explore practical strategies and discover groundbreaking innovations in the Cyber Solutions Theatre. From emerging technologies to proven methodologies, this space is dedicated to equipping visitors with actionable tools to enhance their cyber security strategy.
COMMUNITY VILLAGE CONVERSATION CORNER
Visitors can engage in informal yet impactful discussions at the Community Village Conversation Corner. Whether it’s career development, fostering collaboration, or navigating the challenges of diversity in cyber security, this inclusive platform encourages dialogue that matters.
EXPLORE PRODUCTS FROM INDUSTRY-LEADING SUPPLIERS
The NCSS exhibition showcases the latest advancements in cyber security technology from industry-leading suppliers like Threatlocker, KnowBe4, Artic Wolf and more, offering solutions tailored to organisation’s needs.
MAIN EXHIBITION
Discover cutting-edge products and services across diverse categories, including:
• Threat intelligence, monitoring, detection and analysis
• Endpoint security
• Application security
• Internet of Things (IoT) protection
• Incident response and management
With so much on offer, the main exhibition is the perfect place to explore products and technologies designed to combat today’s most complex threats.
INDUSTRY PAVILIONS
Visit key pavilions hosted by leading organisations such as:
• IASME Pavilion: Learn how certification solutions can safeguard businesses.
• TechUK & ADS Pavilion: Discover cutting-edge technologies and foster collaborative approaches to cyber security challenges.
COMMUNITY VILLAGE
Celebrate the initiatives and organisations that are driving change in the cyber security industry. From promoting diversity to supporting charitable causes, the Community Village is a space to learn, connect, and contribute.
NETWORKING OPPORTUNITIES
Building meaningful connections is at the heart of NCSS 2025. Here are some of the ways visitors can expand their professional network:
• End-of-day networking drinks: Wind down with free drinks, live DJ sets by Cyber House Party, and great conversations on days one and two (4.30–6pm).
• Women in industry networking drinks: Join this inspiring networking session on day one, celebrating women shaping the future of cyber security.
• Happy hour networking: Visit exhibitor stands for a relaxed lunchtime networking experience. Attendees can connect with peers, learn about the latest innovations, and enjoy a refreshing drink.
• Connect+ LIVE: Visitors can maximise their time with the event’s bespoke hosted meetings programme, matching them with exhibitors based on their interests and objectives.
CO-LOCATED WITH FOUR MAJOR EVENTS
NCSS 2025 is proud to be co-located with four industry-leading events – The Security Event, The Health & Safety Event, The Fire Safety Event, and The Workplace Event – creating an all-encompassing platform for professionals in safety, security, and workplace innovation.
REGISTER FOR YOUR FREE PASS TODAY!
National Cyber Security Show 2025 is your chance to learn, connect, and discover the latest innovations in cyber security. With a programme packed with inspiring sessions, state-of-the-art solutions, and unmatched networking opportunities, this event is not to be missed.
Visit the link below to register for free. NCSS, nationalcybersecurityshow.com
VERTIV TO LAUNCH LIQUID COOLING SERVICES PORTFOLIO
Vertiv, a global provider of critical digital infrastructure and continuity products, has announced the launch of Vertiv Liquid Cooling Services. The offering will provide customers with the tools to enhance system availability, improve efficiency, and navigate the evolving challenges of advanced liquid cooling systems with confidence.
Vertiv has been delivering these services for more than a year to regional early adopters, refining best practices and gaining valuable insights that have now enabled the expansion of its liquid cooling service capabilities on a global scale. This experience brings a mature and proven approach, Vertiv tells us, providing data centre operators worldwide with expert support based on real-world application and success.
Vertiv’s Liquid Cooling Services offering is focused on providing seamless integration of liquid cooling systems with IT equipment and adjacent infrastructure. It includes expert installation and commissioning, ongoing maintenance with special attention to fluid management, cleanliness, and preventing air from entering the system – which is key for system reliability.
The new offering also includes a full range of solutions designed to support AI-driven and high-performance computing environments.
Synology has announced the general availability of ActiveProtect – its new off-the-shelf product which integrates enterprise-scale data backup, recovery and management into one unified solution.
Building from Synology’s experience working with small to medium businesses, ActiveProtect is built on being fast, visible and available for businesses whether they’re scaling or existing large-scale enterprises, public sector organisations and education institutions.
Designed to simplify complex data protection, ActiveProtect offers comprehensive platform support, advanced security and scalability. This is all included within a competitive, transparent pricing model, with businesses able to access full platform support and complete advanced protection features.
“With our heritage in building products for time-poor, and often non-technical, small to medium businesses, ActiveProtect has been designed with simplicity and ease of use in mind,” says Chad Chiang, Managing Director for Synology UK.
“With research showing that around 70% of businesses fail within three years of experiencing a cyber attack, ActiveProtect delivers advanced protection against cyber threats alongside real-time backup, with data accessible from any location and easily recoverable whenever the customer needs it.”
The capabilities of the platform sit across backup, recovery and management. ActiveProtect is now available globally through Synology’s distributor and partner network.
Synology, synology.com
Vertiv, vertiv.com
CARRIER INTRODUCES QUANTUMLEAP FOR DATA CENTRES
Carrier Global Corporation, a provider of intelligent climate and energy products, has unveiled Carrier QuantumLeap, a comprehensive suite of purpose-built innovations designed to support the data centre industry.
“Carrier QuantumLeap represents the next evolution in data centre thermal management, integrating our most advanced cooling, controls and service solutions to deliver a highly efficient, state-of-the art cooling system tailored to each customer’s needs,” says Christian Senu, Executive Director, Data Centers, Carrier.
“With AI-driven growth, our innovative solutions –such as the integration of direct-to-chip liquid cooling with traditional HVAC cooling systems optimised through intelligent controls platforms – allow data centres to maximise efficiency and reliability. AI will continue to strain power grids, increasing demand for intelligent, integrated thermal management solutions that Carrier is uniquely positioned to deliver.”
Carrier QuantumLeap provides a fully integrated suite of products to manage the entire thermal lifecycle of data centres. From chip to chiller, Carrier can deliver end-to-end thermal management through intelligent cooling, digital controls, and predictive monitoring and service, ensuring real-time optimisation, adaptability and efficiency across data centre operations. This scalable system-wide approach maximises performance and energy efficiency in even the most demanding environments.
Carrier, carrier.com
EATON INTRODUCES XENERGY ELITE
Intelligent power management company, Eaton, has announced the launch of its new xEnergy Elite low voltage motor control and power distribution centre for loads up to 7500A and 690VAC. It provides greater uptime and flexibility, with maintenance cost savings, for business-critical applications in oil and gas, mining, and other industrial environments.
The xEnergy Elite motor control centre (MCC) complies with the relevant International Electrotechnical Commission (IEC) standards and is designed for maximum power availability and protection of operating, as well as maintenance staff. It incorporates advanced motor control and protection technologies that optimise performance while protecting personnel and equipment, for instance by minimising the dangers associated with an arc flash event beyond the requirements of IEC TR 61641.
The MCC’s fully segregated dropper busbars, optional fully isolated main busbars and Elite patented contact system for withdrawable motor starters and energy feeders are specially designed to prevent an arc flash from occurring.
system also allows for operation while the compartment door is closed, increasing personnel safety.
Eaton, eaton.com
The Elite contact
FUSED CONNECTORS TO INCREASE SYSTEM AVAILABILITY
Large buildings like data centres require a Building Automation System (BAS) to control Heating, Ventilation and Air Conditioning (HVAC), lighting, power supply, core IT and security systems.
The control cabinets for those subsystems are built with fused terminal blocks or circuit breakers to protect against short-circuits or overcurrent. In the event of a short circuit, fixing the fault and finding the broken fuse is a time-consuming task. The fault may be in the switch cabinet or the device itself and several control
cabinets may need to be examined before the fault can be isolated.
With Han Protect, HARTING has developed a new connector that simplifies protection and reduces installation space in the control cabinet. Inside the connector there is an insulation body that adapts an M12A-coded five-pole connector and integrates a 5 x 20mm miniature fuse. In the event of a short circuit, the fuse ensures that the supply to the connected units is quickly interrupted.
KEYSIGHT LAUNCHES CHIPLET PHY DESIGNER 2025
Keysight Technologies has announced the launch of Chiplet PHY Designer 2025, its latest software product for high-speed digital chiplet design tailored to AI and data centre applications.
The enhanced software introduces simulation capabilities for the Universal Chiplet Interconnect Express (UCIe) 2.0 standard and adds support for the Open Computer Project Bunch of Wires (BoW) standard. As an advanced, system-level chiplet design and die-to-die (D2D) design solution, Chiplet PHY Designer enables pre-silicon level validation, streamlining the path to tapeout.
As AI and data centre chips grow more complex, ensuring reliable communication between chiplets becomes crucial for performance. The industry is addressing this challenge through open, emerging standards like UCIe and BoW that define the interconnects between chiplets within an advanced 2.5D/3D or laminate/advanced package. By adopting these standards and verifying chiplets for compliance, designers contribute to the growing ecosystem for chiplet interoperability, reducing costs and risks in semiconductor development.
Keysight Technologies, keysight.com
A red LED on the Han Protect clearly identifies the blown fuse and enables quick, tool-less replacement without opening the cabinet. Due to the external mounting of the housings, up to 30% of installation space can be saved inside the cabinet.
The main advantage of Han Protect is that extensive fuse terminal blocks are no longer required. The control units remain protected, Mean Time To Repair (MTTR) is reduced, and system availability is increased.