6 minute read
ESSENTIAL HABITECH
WALL TO WALL MAGIC!
Samsung’s new Micro LED displays now available from Habitech will deliver spellbinding scale and resolution to your best customers, day and night!
Habitech will help you to deliver Samsung’s captivating MicroLED and Neo QLED performance to your customers alongside the newest Frame and Terrace TVs, says Video Solutions Product Manager Jay Brand.
The role of TV is changing before our eyes. Driven by the irrepressible energy of Samsung, the everyday video endpoint has become an object of desire, symbolising success as powerfully as the Patek on the wrist or the Ferrari on the drive. Let’s face it, for outright exclusivity and performance, nothing in the resi display oeuvre comes close to Samsung’s sensational Micro LED masterpiece ‘The Wall’. Designed to deliver up to 8K resolution across a seamless 7.5m span, this extraordinary technical and aesthetic tour-de-force has all the chutzpah necessary to inspire the elite consumers that every CI business is targeting.
And when the luxury goods market is projected to grow by 23% in the next three years (Statista), Samsung’s dominance of the premium TV sector (currently 44.5% by value) is likely to strengthen further with the arrival of stunning new designs. For the high-calibre customers and installs you’re seeking, Samsung is unquestionably the perfect fit. No other brand can stimulate the sense of desire as effectively, and with Habitech supporting your sales and demonstrations for projects of any size inside and outside the home, no rival team will be as efficient at monetising it. If there’s a reason why you shouldn’t choose Samsung/Habitech as your go-to source for highend CI TV, we can’t think of one!
Just look at where Samsung is pitching its proposition. Of the ultra-large panel (above 80in) market, which continues to grow and remains the focus of all the big TV brands, Samsung carved out a whopping 44.9% value share in 2021. A year on, the global leader in residential display (by any metric) will very deliberately target the luxury TV sector with the technical brilliance and visual magic of new Micro LED displays up to 110in, and Neo QLED designs reaching 98in.
THE REVEALING SCIENCE OF SAMSUNG
And if you’re wondering why Samsung has remained at the top of the global TV market for the last 16 years, the answer is simple: it’s smarter in every way. Samsung’s proprietary Micro LED engineering, for instance, is a gamechanger for display technology. Think of it as an inorganic OLED upgrade. Every Micro LED pixel is the product of a cluster of three tiny selfemissive RGB LEDs, allowing brightness and colour to be controlled precisely at the pixel level, or turned off entirely to create a ‘perfect’ black for maximum contrast and optimum colour. As a result, Micro LED tech generates a bright, contrast-rich display across wide viewing angles similar in many ways to organic OLED panels but with considerably improved brightness, greater power efficiency and longer life. In addition, ‘Black Seal’ and ‘Ultra Chroma’ colour technology ensure industry-leading contrast and colour fidelity, while ‘Quantum HDR’ tech applies advanced HDR picture refinement technologies to render optimum brightness and contrast in every frame. And for seamless scaling, Micro LED design uses AI algorithms within its dynamic ‘Quantum’ processing to auto-upscale all content according to screen size and capabilities. The outcome is as much a status symbol as it is a TV, as far removed from any conventional display as a star ship from a Tiger Moth.
The lifestyle 4K QLED Frame TVs with swappable bezels now in 40 new colour options
Neo QLED is another example of Samsung’s genius at the micro level, yielding astonishing results on the screen. Every Neo QLED display is made up of many thousands of ‘Quantum Mini LEDs’ many times smaller than a conventional LED backlight. Their microscopic size means that many more can be packed into a slimmer display surface, controlled by Samsung’s advanced ‘Quantum Matrix Technology Pro’ and Quantum processing. Consequently, Neo QLED is much brighter than conventional QLED technology, and delivers up to 14bit ‘Shape Adaptive Light’ in 16,384 steps to render finer detail in both dark and bright areas for more immersive HDR experiences. In addition, Samsung’s proprietary ‘Neo’ or latest ‘Neural’ Quantum processors offer enhanced AI upscaling capabilities, optimising 4K and 8K image output regardless of the input quality.
The same quality endowment is available to gamers as well. Samsung’s Neo QLED TVs enable 4K gaming at up to 144Hz, rendering smoother action and heightened clarity and contrast with a low ms response time. Other features such as auto low latency mode and variable refresh rate are designed with next generation consoles in mind, as is the new Samsung Gaming Hub for easier access, control and Cloud gaming integration. Not only are the Neo QLED models slimmer than ever before, the 8K models feature a new ‘Infinity’ bezel-less screen, which delivers a brilliantly immersive viewing experience in an ultra-thin form factor.
STEP ABOARD THE EXPERIENCE EXPRESS
All of these exclusive performance advantages are now available to your business with Habitech’s industry-leading support. Bring your best customers to Basingstoke to discover how the 25 million individual LEDs on Samsung’s 110in and 99in Micro LED designs, governed by the world’s most advanced processing, can deliver the most astonishing HDR experiences in any ambient light while looking drop-dead gorgeous even in the richest environments. And because the 2022 models also provide enhanced Dolby Atmos support and Object Tracking Sound Pro (OTSP) steering within an amazing bezel-free 99.99% screen-to-body ratio, the new Micro LED line-up at Habitech has to be a shoo-in for the most lavish and lucrative media room projects.
Elsewhere, our Neo QLED offering hits a spellbinding 8K high with the flagship QN900B model in 65in, 75in and 85in sizes. Its beautiful bezel-less Infinity Screen positively bursts with eye-popping detail resolution, amazing colour fidelity and near infinite contrast from the latest Neural Quantum Processor 8K, and also conceals an OTSP sound system of 12 in-built speakers, designed to fix the audio to the on-screen action. Additional support for 4K@120Hz gaming makes the QN900B, together with its 8K range-mate the QN800B (with slightly lower HDR brightness, and Object Tracking Sound Plus rather than Pro), perfect for multi-use media spaces.
Completing the most spectacular range of luxury display options for your business, Samsung’s 4K Neo QLED flagship, the QN95B, in 55in to 85in sizes, uses Neural Quantum 4K processing, supported by OTS+ sound through eight speakers and 4K@120Hz gaming, while the Neo Quantum driven QN90B displays in five ‘Neo Slim’ designs from 50-98in populate Habitech’s Neo QLED entry level.
And when you include the lifestyle 4K QLED Frame TVs, now in sizes up to 85in with swappable bezels in 40 new colour options, and the all-weather IP55 4K QLED Terrace TVs with up to 4,000 nits of brightness in 55-75in models, it’s clear that Samsung’s objects of TV desire will find a home in every environment however opulent, day or night, inside or outside. What’s more, in most cases, Habitech will deliver next day.
With up to 4,000 nits of brightness, the all-weather 4K QLED Terrace TVs will look great even on the sunniest of days
THE GO-TO SOURCE FOR SAMSUNG
We’re here to add value to the unrivalled kudos that comes with Samsung’s extraordinary technical achievements, which have to be seen to be believed. So, we’ll be demonstrating 110in Micro QLED and 98in Neo QLED displays, alongside the 146in The Wall, The Frame, and The Terrace models within our new demonstration rooms scheduled for completion in the Autumn. Now that Samsung is changing the face of TV, we wouldn’t want you, or your customers, to miss it!
Samsung’s luxury new Neo QLED TVs, including the 8K QN900B are now available from Habitech
The 8K Q800B
The 4K QN95B
The 4K QN90B
Get in touch to experience all that Samsung has to offer CI. 01256 638500; sales@habitech.co.uk habitech.co.uk