ESSENTIAL HABITECH
WALL TO WALL MAGIC!
Samsung’s new Micro LED displays now available from Habitech will deliver spellbinding scale and resolution to your best customers, day and night!
Habitech will help you to deliver Samsung’s captivating MicroLED and Neo QLED performance to your customers alongside the newest Frame and Terrace TVs, says Video Solutions Product Manager Jay Brand. The role of TV is changing before our eyes. Driven by the irrepressible energy of Samsung, the everyday video endpoint has become an object of desire, symbolising success as powerfully as the Patek on the wrist or the Ferrari on the drive. Let’s face it, for outright exclusivity and performance, nothing in the resi display oeuvre comes close to Samsung’s sensational Micro LED masterpiece ‘The Wall’. Designed to deliver up to 8K resolution across a seamless 7.5m span, this extraordinary technical and aesthetic tour-de-force has all the chutzpah necessary to inspire the elite consumers that every CI business is targeting. And when the luxury goods market is projected to grow by 23% in the next three years (Statista), Samsung’s dominance of the premium TV sector (currently 44.5% by value) is likely to strengthen further with the arrival of stunning new designs. For the high-calibre customers and installs you’re seeking, Samsung is unquestionably the perfect fit. No other brand can stimulate the sense of desire as effectively, and with Habitech supporting your sales and demonstrations for projects of any size inside and outside the home, no rival team will be as efficient at monetising it. If there’s a reason why you shouldn’t choose Samsung/Habitech as your go-to source for highend CI TV, we can’t think of one!
20 MAY 2022
Just look at where Samsung is pitching its proposition. Of the ultra-large panel (above 80in) market, which continues to grow and remains the focus of all the big TV brands, Samsung carved out a whopping 44.9% value share in 2021. A year on, the global leader in residential display (by any metric) will very deliberately target the luxury TV sector with the technical brilliance and visual magic of new Micro LED displays up to 110in, and Neo QLED designs reaching 98in.
THE REVEALING SCIENCE OF SAMSUNG
And if you’re wondering why Samsung has remained at the top of the global TV market for the last 16 years, the answer is simple: it’s smarter in every way. Samsung’s proprietary Micro LED engineering, for instance, is a gamechanger for display technology. Think of it as an inorganic OLED upgrade. Every Micro LED pixel is the product of a cluster of three tiny self-
The lifestyle 4K QLED Frame TVs with swappable bezels now in 40 new colour options
emissive RGB LEDs, allowing brightness and colour to be controlled precisely at the pixel level, or turned off entirely to create a ‘perfect’ black for maximum contrast and optimum colour. As a result, Micro LED tech generates a bright, contrast-rich display across wide viewing angles similar in many ways to organic OLED panels but with considerably improved brightness, greater power efficiency and longer life. In addition, ‘Black Seal’ and ‘Ultra Chroma’ colour technology ensure industry-leading contrast and colour fidelity, while ‘Quantum HDR’ tech applies advanced HDR picture refinement technologies to render optimum brightness and contrast in every frame. And for seamless scaling, Micro LED design uses AI algorithms within its dynamic ‘Quantum’ processing to auto-upscale all content according to screen size and capabilities. The outcome is as much a status symbol as it is a TV, as far removed from any conventional display as a star ship from a Tiger Moth.
