THE FUTURE IS FLEXIBLE

The Minotti London showroom showcases integrated cinema

Pulse Cinemas argues that the technology available in the projectors and projector screens sector means that installers now have the widest range of possibilities ever to wow their customers and deliver exactly what is required and desired.

The most obvious deployment that comes to mind when speaking of projectors and screens is often the dedicated home cinema. These projects now deliver a degree of performance never before seen and Pulse Cinemas stands ready to help our installation partners create cinemas that will deliver everything the customer expects and more. These days we also have to add the type of cinema that is woven into the fabric of a room. Most often referred to within our industry as a ‘media room’, this type of installation has been growing for some time, offering something that most consumers won’t have seen before, a high-performance cinema that melts into the background of a multi-use living space. Within these two types of installation, new technologies have come into use such as HDR for projection and better materials in the screens sector, able to cope with a wider range of use case scenarios.

Another major advance in recent times has been the flexibility delivered by short throw projectors. This technology has been around for a long time - of course mainly in the commercial sector for presentation purposes. The performance achieved was never really good enough for a true home cinema result until companies such as Sim2 began innovating and delivering products like the Domino DTV S that could not just expand where the project could be placed but could deliver the standard of imagine required. Recently, some manufacturers have introduced various takes on ‘super-sized’ TVs, offering 100in screens and promising to deliver media room and home cinema solutions. These have their place in the market, but we feel strongly that, pound-for-pound, a short throw projector, offering placement flexibility either below or above the screen, partnered with the wide range of screens available from Screens Research, offers the best combination and value. When you see the Domino DTV S partnered with say a FDM-110-1.78UWB Screen Research unit with Décor Mask technology, using UWB ClearPix Ultimate White material, presented in 1.78 Widescreen TV (16:9) native aspect, you will understand what we mean, a true cinema image presented in a flexible proposition that can fit into the space available. We have created chances for installers to do just that at Pulse Cinemas HQ in our reception area and also at the wonderful Minotti London furniture showroom, which shows all these elements combined in their natural environment partnered with top end furnishings.

In a little more detail, the Sim2 Domino DTV S offers a short-throw projector at an impressive end-user price point of £6,995 inc VAT. The system is easy to fit and has the advantages of being powered by a pure laser system (RGB lasers not hybrid), delivering high brightness, vivid colours and a huge colour space that exceeds REC 2020. For installation adaptability, the DTV S delivers a motorised focus adjustment, variable screen size up to 120in. Digital keystone adjustment and eight-point warping processing to adjust the projected image in case of a non-regular surface are also included.

Projector screens can also be places to hing the clients favourite images and art

The Domino DTV S operates at a very low acoustic noise (as low as 27dB) and also looks great, so if it needs to be on show, it can be and not adversely impact the space. It can of course be concealed in cabinetry if that is the approach required. This is also true of the Domino’s cousin, the SIM2 XTV, which offers the same approach, but with a step-up in terms of performance with its 4K-UHD, laser light source.

If you are not totally across Décor Mask technology by Screen Research as yet, this approach offers an opportunity for the customer to have any artwork of their choice on a cover that slides into place over the screen when not in use. The quality of the printing available here is phenomenal, so the product can add genuine aesthetic value to the room. The design community love these types of technologies as obviously it gives them the chance to add their input either reflecting an aesthetic carried by the rest of the home or a chance to make a real statement in terms of design. Also worth noting is the black flock finish for the frame itself and a Screen Research Décor Mask screen delivers a genuine luxury item. Ultimately the key here is flexibility combined with performance, one without the other, might be acceptable in some product categories, but not compromising on either is obviously the best way forward.

ADAPTABLE SCREEN RESEARCH

This brand has always been regarded as one of the best available, but some installers are still not aware of how flexible the brand is and how wide the choice of price points are. The range is very large and we have many items in stock all year round. From the more entry-level systems right up to the top end, there is a Screen Research product for each project. Using Screen Research means you don’t have to compromise, if you want the best, you can have it at a price that might surprise. The market wants screens that can function in multi-use living spaces as well as working in the dedicated spaces the industry has been more used to. Screen Research has kept pace with that and has driven evolution with new technologies and abilities that cover all the bases.

Just one example of this innovation is the expansion of the popular SolidPix screen technology as the SolidPix 2 White (S2W) and new SolidPix 3 Grey (S3G) surfaces are now available on all models from the Screen Research range. Screen Research underlines that pricing remains unchanged compared to the older fabrics that have now been replaced and the Screen Research configurator has already been updated accordingly. Remember the Screen Research screen configurator service is the best and easiest way to establish exactly what screen you need for each project.

GET THE PICTURE

When new technologies come into the market it usually takes time for them to be truly harnessed and delivered to their true potential. There is often a gap between a format and the existent product line up’s ability to deliver it. Manufacturers of course eventually catch up and we believe strongly the Sim2 HDR DUAL NERO 4S projection system is the state of the art of HDR technology. HDR in its various guises was created to remove the limitations presented by older video signals and deliver brightness and colour across a much wider range. As well as the wider range, HDR video contains more data to describe more steps in between any extremes in the image. The result is that very bright and very dark objects can exist on screen at the same time. And that is the key here, they can do this only in theory until a product comes along with the power and the flexibility (there is that word again) to deliver a true realisation of the intended result.

SIM2 Dual NERO 4S UHD HDR is based on the latest, most-performing 4K 0.67in UHD DLP chipset from Texas Instruments - designed to provide maximum dynamics for a real HDR image.

Talking about great performance will of course only get you so far, Pulse Cinemas dealers and their customers can witness all of the above at Pulse Cinemas HQ and Minotti London, just get in touch to arrange a visit.

Sim2 has come up with a projector combination that can truly deliver HDR