ATM Yearbook 2018 "25 Years in Travel" by GT Media ME

25 AN OFFICIAL ARABIAN TRAVEL MARKET PUBLICATION

YEARS IN TRAVEL

MARKING A QUARTER OF A CENTURY OF ARABIAN TRAVEL MARKET SPECIAL EDITION

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“25 years ago, the region’s aviation landscape had a limited global presence. Airlines were much smaller and mostly serving regional points. That has changed dramatically. The unique geo-centricity of this region and its emerging economies have helped airlines grow through business models that focus on connecting passengers from all corners of the globe through one main hub, resulting in airlines like Emirates having a dominant role in the industry” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

25 YEARS IN TRAVEL

MARKING A QUARTER OF A CENTURY OF ARABIAN TRAVEL MARKET SPECIAL EDITION

AN OFFICIAL ARABIAN TRAVEL MARKET PUBLICATION

CONTENTS 11 15

Editor's foreword

ATM YEARBOOK POWER 25

36 38 44

Number cruncher: industry statistics

49 50 58 66 72 76 80 84

Reed Travel Exhibitions introduction

Who said that? Quotes that changed travel Industry timeline 2017-2018

DUBAI Emirates Airline Dubai Tourism Expo 2020 Dubai update Ghassan Aridi, CEO, Alpha Tours Emaar Hospitality Group Seven Tides TIME Hotels

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88 TOP 25 GULF TOURISM PROJECTS 94 25 YEARS IN TRAVEL MILESTONES 99 ABU DHABI 100 Rotana 107 BAHRAIN 108 Bahrain Tourism and Exhibitions Authority (BTEA) 114 Bahrain Economic Development Board 120 Grove Hotel Bahrain 123 SHARJAH 124 Sharjah Commerce and Tourism Development Authority

130 Shurooq

88 58 158 000 135 NORTHERN EMIRATES 136 Ajman Tourism Development Department 140 Fujairah Tourism & Antiquities Authority 143 SAUDI ARABIA 144 Kingdom of Saudi Arabia tourism update 148 Dur Hospitality/Makarem Hotels 153 GLOBAL VILLAGE 154 Ministry of Tourism Indonesia 158 BÃ¼rgenstock Hotels & Resort Lake Lucerne

170 161 HOTEL INDUSTRY HIGHLIGHTS 162 Philippe Zuber, COO & President, One&Only 164 2018 regional hotel pipeline 170 Hot property: 25 new hotels you should know about 177 INDUSTRY INSIGHTS 178 Future fancies: What will the travel industry look like in

another 25 years?

144

ATM YEARBOOK 2018 | 009

25 YEARS IN TRAVEL

MARKING A QUARTER OF A CENTURY OF ARABIAN TRAVEL MARKET

An official Arabian Travel Market publication Contacts Publisher: Khaled Algaay E-mail: kalgaay@gtmediame.com

Published by GT Media ME Ltd 20-22 Wenlock Road London, N1 7GU United Kingdom

Editorial Director: Gemma Greenwood E-mail: gemma@gtmediame.com

P: +44 207 6085137 F: +44 870 4285885 www.gtmediame.com

DISCLAIMER The ATM Yearbook 2017, an official Arabian Travel Market publication, is published by GT Media ME Ltd. The publisher, editor and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. No person, organisation or party should rely or on any way act upon any part of the contents of this publication without first obtaining the advice of a fully qualified person.

Art Director: Steven Castelluccia E-mail: steven@gtmediame.com

This publication and related products are sold and distributed on the terms and condition that: • The publisher, contributors, editors and related parties are not responsible in any way for the actions or results taken any person, organisation or any party on basis of reading information, stories or contributions in this publication, or related products. • The publisher, contributors and related parties are not engaged in providing legal, financial or professional advice or services. The publisher, contributors and

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editors disclaim any and all liability and responsibility to any person or party, be they a purchaser, reader, advertiser or consumer of this publication or not in regards to the consequences and outcomes of anything done or omitted being in reliance whether partly or solely on the contents of this publication and related products. • The publisher, editors, contributors and related parties shall have no responsibility for any action or omission by any other contributor, consultant, editor or related party.

The ATM Yearbook is published by GT Media ME Ltd under licence from Reed Exhibitions Limited. The copyright in the design and content of the ATM Yearbook is owned by GT Media ME Ltd, Reed Exhibitions Limited and its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise –without the prior written permission of Reed Exhibitions Limited. All Exhibitors’ entries have been supplied

by the companies listed in the ATM Yearbook and while great care has been taken to ensure that the details are correct, neither Reed Exhibitions Limited nor the publisher of the ATM Yearbook accepts responsibility for any error, omission or claims made in the ATM Yearbook or at the exhibition. The Arabian Travel Market logo, ATM and Hosted Buyer are trademarks of Reed Exhibitions Limited. RELX Group, RE symbol, Reed Exhibitions and Reed Travel Exhibitions are trademarks of RELX Group plc.

FOREWORD

TWENTY FIVE YEARS IN TRAVEL Marking a quarter of a century since Arabian Travel Market opened its doors and a travel industry growth story that’s nothing short of phenomenal

n 1994, the first Arabian Travel Market, or ‘ATM’ as it is now affectionately known, was staged at Dubai World Trade Centre (DWTC). It was an instant hit, attracting 300 exhibitors from 52 nations and more than 7,000 visitors in total. The show has since established itself as the the leading international travel and tourism event in the Middle East, with almost 40,000 industry professionals attending last year’s edition, generating deals worth US$2.5 billion. ATM 2017 showcased more than 2,500 exhibiting companies across 12 halls at DWTC, making it the largest ATM in the event’s history. The 25th edition, which takes place from April 22 to 25, is set to break more records as the industry continues to capitalise on the show’s pulling power. ATM 2018 will also mark 25 years of the Middle East travel industry’s rapid growth and astonishing transformation, which has fuelled the show’s success. During the last quarter of a century, forward-thinking nations across the region, particularly in the GCC, have reinvented themselves as world-class destinations,

aviation hubs and a magnet for huge tourism-related investments. Their economic diversification strategies have been nothing short of prolific as far as the development of their respective travel sectors are concerned. The vision of leaders across the region has been – and continues to be – profound, and in 2018, the future looks brighter than ever. Dubai is on track to reach its target of attracting 20 million visitors by 2020, the year it hosts the World Expo; Abu Dhabi has evolved as a cultural destination of note, with the recent launch of Louvre Abu Dhabi generating global coverage; Bahrain is evolving at pace, with mega developments set to fast-track the growth of its tourism industry; while Saudi Arabia’s tourism industry is in the midst of a remarkable transformation, thanks to the ambitious plans for the sector announced by the government as part of its Vision 2030 economic strategy. In 2017, the direct contribution of travel and tourism to GDP in the Middle East was an estimated $85 billion, according to the World Travel & Tourism Council (WTTC). This is expected to grow by 4.6% per annum

to $133.1 billion by 2027. Total tourism arrivals are anticipated to almost double, from 68 million in 2017 to 116.23 million in 2027, when capital investment in the sector will rise to more than $98.9 billion. These figures are most likely conservative as new mega developments backed by public and private investors continue to be announced, enhancing the region’s tourism appeal and attracting more visitors from around the globe. As regional governments plan and fine-tune their economic and tourism development strategies, they are also taking into account sustainability and responsibility – for their communities, their people and the planet. These considerations became top priorities in 2017, which was declared the ‘International Year for Sustainable Tourism for Development’ by the United Nations World Tourism Organisation (UNWTO). In 2018 it is hoped the UNWTO’s call for a change in policies, business practices and consumer behaviour towards a more sustainable tourism sector will gain momentum and ATM is playing its part, with responsible tourism named this year’s official show theme. As we look ahead to the next 25 years, it is feasible the Middle East’s tourism landscape will change beyond recognition once again and there are strong signs the UNWTO’s 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs) will be taken into consideration, embracing inclusive and sustainable economic growth; social inclusiveness; employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage; and mutual understanding, peace and security. The ATM Yearbook will document these developments as the region’s travel and tourism industry continues its remarkable journey.

Gemma Greenwood, Editorial Director

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“Tourism’s sustained growth brings immense opportunities for economic welfare and development. Adapting to the challenges of safety and security, constant market changes, digitalisation and the limits of our natural resources should be priorities in our common action” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— ZURAB POLOLIKASHVILI, SECRETARY GENERAL, UN WORLD TOURISM ORGANISATION (UNWTO)

“Under the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the emirate has continued to capture share of the global outbound travel market, complemented by a significant increase in tourism-driven economic contribution to the country’s GDP. Today, Dubai’s travel and tourism sector is not only well positioned to offer a superlative destination experience across its eight core strategic propositions, but also geared to accelerate its appeal to the diverse and evolving needs of our global travellers” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— HIS EXCELLENCY HELAL SAEED ALMARRI, DIRECTOR GENERAL, DUBAI TOURISM

COMMENT

TAKING RESPONSIBILITY ATM 2018, which this year marks the show’s 25th year, will turn the spotlight on the growing trend towards responsible tourism, writes Simon Press, Senior Exhibition Director, Reed Exhibitions

he GCC tourism industry has grown more than ten-fold since Arabian Travel Market (ATM), the Middle East’s leading platform for tourism professionals and a focal point for the region’s travel industry, debuted in Dubai 25 years ago. ATM 2017 showcased more than 2,500 exhibitors and welcomed 40,000-plus industry professionals, brokering business deals worth US$2.5 billion, making it the largest edition in the show’s history. The hugely popular event is a true reflection of the region’s diversity and unique appeal that provides opportunities to attract the world to Dubai. Responsible Tourism – including sustainable travel trends – is the official show theme for 2018. During the event, professionals from across the industry spectrum will demonstrate how, with the correct strategy in place, the tourism sector can enhance its responsible credentials. Today, the Middle East and North Africa region boasts one of the world’s largest tourism and hotel development pipelines. The UAE currently has 194 projects and 55,264 rooms in the ‘in construction’ phase, while Saudi Arabia has 60,249 rooms and more than 198 projects underway. Despite the economic benefits, growth

often comes at a price and, in the resource-intensive hospitality and tourism industry, the environmental impact is multi-dimensional, from carbon emissions, water and energy demand, to food waste, noise and light pollution. The UN’s World Tourism Organisation (UNWTO) estimates that tourism is responsible for about 5% of global CO2 emissions. Accommodation accounts for approximately 20% of emissions from tourism, which includes energy demand, dining and leisure. In recognition and response, ATM 2018 will raise awareness of how reducing, reusing and recycling eliminates waste and protects our environment. In celebration of ATM’s 25th year, there will be a series of seminar sessions looking back on how tourism has changed and developed in the MENA region over the last quarter of a century and also forecasting what lies ahead for the industry over the next 25 years. Debuting at this year’s event will be the ATM Student Conference – a programme targeting students and graduates who are looking to pursue a career in the travel and tourism industry. Taking place on April 25, this initiative will help provide students with a greater understanding of the industry and potential career paths. Following a successful launch last year,

the second edition of the International Luxury Travel Market Arabia (ILTM) will return on the first two days of the show. International luxury suppliers and key luxury buyers will connect via one-toone, pre-scheduled appointments and networking opportunities. ATM is also proud to host the largest gathering of travel and lifestyle bloggers at the Digital Influencer Speed Networking event, where they will have the opportunity to interact with exhibitors taking part in the show. Further ATM calendar favourites returning for 2018 include the ultrainnovative Travel Tech Show, the Best Stand Awards, the Buyers’ Club and the Wellness Lounge. Finally, on behalf of the Reed Travel Exhibitions team, I’d like to thank you for your continued support of Arabian Travel Market and wish you every success throughout 2018.

Simon Press Senior exhibition director, Reed Exhibitions

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“The Middle East’s hospitality landscape has gone through dramatic transformational change over the past 25 years. I remember when One&Only Royal Mirage seemed like the end of the earth and now Dubai has grown around it. The region’s cities now compete with the leading capitals of the world in terms of the level of luxury, quality of service and culinary excellence offered to guests. I am thrilled we played a role in Dubai’s past and excited to contribute to the Dubai of tomorrow”

— PHILIPPE ZUBER, CHIEF OPERATING OFFICER AND PRESIDENT, ONE&ONLY

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ATM Yearbook POWER

25 25 of the most influential people in the Middle East travel and tourism industry ATM YEARBOOK 2018 | 017

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H.H. Sheikh Mohammed bin Rashid Al Maktoum UAE Vice President, Prime Minister, Minister of Defence, and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, Minister of Defence and Ruler of Dubai, is the third son of Dubai's late ruler, H.H. Sheikh Rashid bin Saeed Al Maktoum. Born in 1949, Sheikh Mohammed grew up under the care and guardianship of the Al Maktoums, the ruling family of the emirate of Dubai. When he was four years old his father, Sheikh Rashid, began teaching him the basics of Arabic and the teachings of Islam and in 1955, at the age of seven, he joined Al-Ahmadiya School where he received his elementary education and went on to obtain a secondary school diploma with distinction in 1965. In August 1966, Sheikh Mohammed enrolled at Bell School of Languages in Cambridge, United Kingdom, one of Europe's most renowned language schools. Thereafter, he completed his military studies at the Mons Officer Cadet School in the United Kingdom. Following his graduation on November 1, 1968, Sheikh Rashid appointed Sheikh Mohammed to his first official post as Chairman of the Police and General Security Department. In 1971, he was appointed Minister of Defence in the first federal government and during this period, Sheikh Mohammed was assigned the task of administering several large projects in Dubai, the most important being the Dubai Drydocks, the largest in the Middle East region, and Dubai International Airport. He was also in charge of handling oil-related issues in Dubai. In 1995 he was appointed Dubai’s Crown Prince and at that point, made clear his intentions to transform Dubai into an international trade and tourism hub. To this end, he launched various pioneering initiatives and projects, consolidating his role as the leader of the emirate's development and modernisation process. Major projects and initiatives he spearheaded included

the Dubai Shopping Festival (1995); Dubai Internet City (2000); Dubai Media City (2001); Dubai Electronic Government (October 2001); the Palm Island Project (2001); Dubai International Financial Centre (DIFC) and Dubai's Medical City (2002); Knowledge Village (2003); and the Dubailand project (2004). On January 4, 2006, Sheikh Mohammed became the Ruler of Dubai after the passing of his brother, Sheikh Maktoum bin Rashid Al Maktoum. He has since been instrumental in rolling out groundbreaking initiatives at an astonishing rate with a view to establishing Dubai as the Middle East's first global city. Central to his vision has been the ongoing enhancement of Dubai's tourism, aviation and trade sectors. In 2013, Sheikh Mohammed approved Dubai’s Vision for Tourism, which set the dual targets of attracting 20 million visitors and tripling tourism’s contribution to Dubai's economy by 2020. “Today is not just about launching a vision for one of the emirate’s priority economic sectors. It is about sharing the story of our great city,” he said at the time. “Over the last eight years, we have doubled the number of visitors to Dubai from five million to 10 million. Over the next eight years, we will double that number again so that by 2020 we are welcoming 20 million visitors a year to Dubai. We will also increase the economic impact of tourism threefold, shaping a new and even brighter future for Dubai as a destination. These are ambitious aims – of course, we are Dubai – but they are achievable.” Today, Dubai is firmly on track to meet these goals and now ranks as the fourth most-visited city globally. Of course, Sheikh Mohammed’s goal is to top the list, staying true to his word that “Dubai will never settle for anything less than first place”.

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H.H. Sheikh Ahmed bin Saeed Al Maktoum Chairman and Chief Executive, Emirates Airline & Group H.H. Sheikh Ahmed has been at the forefront of Dubai’s remarkable transformation into one of the world’s most important aviation hubs and Emirates Airline’s emergence as the fastest-growing international carrier on the planet. Sheikh Ahmed launched his career in aviation in 1985, when he was appointed President of the Dubai Department of Civil Aviation (DCA) – the governing body that oversaw the activities of Dubai International Airport and Dubai Duty Free, among others. Emirates launched in the same year, with Sheikh Ahmed named Chairman. As the airline grew rapidly, he also assumed the title of Chief Executive of Emirates Airline & Group, which includes dnata – the region’s leading travel services and ground handling company, and other aviation-related entities. In 2007, Sheikh Ahmed was named President of the newly incorporated Dubai Civil Aviation Authority (DCAA) and Chairman of Dubai Airports, the regulatory body responsible for the city’s two international air hubs, Dubai International and Dubai World Central. Under his guidance, Dubai International has grown to become the world’s busiest airport for international passenger traffic with a network of more than 260 destinations served by more than 140 airlines.

From humble origins where it operated just two leased aircraft in its first year of operations, Emirates is now the world’s largest operator of Boeing 777s and Airbus 380s, with a route network that spans six continents and includes more than 130 destinations. In 2009, Sheikh Ahmed added another achievement to his impressive resume when he spearheaded the launch of Dubai’s first budget airline, flydubai. As chairman, he has overseen the airline’s rapid development into one of the MENA region’s largest low-cost carriers, operating more than 800 flights per week to more than 100 destinations worldwide. In his role as Chairman of the Expo 2020 Dubai Organising Committee, Sheikh Ahmed is also playing a pivotal role in overseeing preparations for the first World Expo to be staged in the Middle East. Sheikh Ahmed holds a number of influential government positions and is patron to a large number of charities. He has a Bachelor’s Degree from the University of Denver, Colorado, USA and was granted a fellowship of the UK-based Royal Aeronautical Society in 1994. In 2013, he was presented with an honorary Degree of Doctor of Science from City University London – Cass Business School.

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H.R.H. Prince Sultan bin Salman bin Abdulaziz Al-Saud

President & Chairman of the Board of the Saudi Commission for Tourism and National Heritage (SCTH)

H.H. Prince Sultan was born in Riyadh in 1956 and in addition to his work promoting Saudi Arabia’s burgeoning tourism industry, he achieved worldwide fame as the first member of a royal family and the first Arab to become an astronaut, flying as a payload specialist on the Space Shuttle Discovery in June 1985. Prince Sultan has served as President and Chairman of the SCTH since its inception in 2000, playing a vital role in steering its efforts to develop new tourism attractions in the kingdom. The commission has overseen the restoration of the kingdom’s many archaeological sites of significance and the creation of dozens of new museums. It is also spearheading Saudi Arabia’s ambitious tourism development plans outlined as part of the country’s Vision 2030 economic diversification strategy. Prince Sultan holds a Master’s in Social and Political Science from the Maxwell School of Citizenship and Social Affairs, University of Syracuse (USA).

H.E. Mohamed Khalifa Al Mubarak

Chairman, Abu Dhabi Department of Culture & Tourism (TCA Abu Dhabi) As Chairman of the Department of Culture & Tourism, H.E. Mohamed Khalifa Al Mubarak has overseen the organisation’s efforts to conserve and promote Abu Dhabi’s rich heritage and culture, leveraging its assets to develop distinctive experiences designed to enrich the lives of visitors and residents. Al Mubarak is also Chairman of Abu Dhabi’s tourism master developer, Tourism Development & Investment Company (TDIC); Chairman of Miral Asset Management, an organisation responsible for creating and managing destinations in Abu Dhabi; and Chairman of Aldar Properties. He is a graduate of Northeastern University (USA), with a double major in Economics and Political Science.

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Helal Saeed Almarri

Director General, Dubai’s Department of Tourism and Commerce Marketing (DTCM)

Helal Saeed Almarri is the Director General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), the government body responsible for steering the growth of Dubai’s tourism sector. He is also head of Dubai World Trade Centre (DWTC), the region’s largest conference, exhibition and events host and organiser. Almarri was a higher committee member for the Dubai Expo 2020 bid organisation and

holds several high-profile board memberships of public and private organisations, including Dubai Chamber of Commerce and Industry, Dubai Events and Promotions Establishment, International Humanitarian City, ARAMEX and Taaleem Education. Almarri graduated with an MBA from the London Business School and is a certified chartered accountant by the Institute of Chartered Accountants in England and Wales.

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H.E. Marwan bin Jassim Al Sarkal CEO, Shurooq

H.E. Marwan bin Jassim Al Sarkal is CEO of Sharjah Investment and Development Authority (Shurooq), CEO of Al Qasba Development Authority, and a former board member of Sharjah Tourism and Development Authority. He is recognised as one of the key leaders driving the development of Sharjah’s tourism industry. Al Sarkal holds a high diploma in accounting from Dubai Men’s College and a Bachelor of Applied Sciences in Business Administration. In addition to his role at Shurooq, he is deputy head of Knowledge Without Borders, an initiative that provides books to every family in Sharjah with the aim of encouraging UAE nationals to read and improve their literacy.

H.E. Khalid Jasim Al Midfa

Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) H.E. Khalid Jasim Al Midfa has chaired the SCTDA since 2013, playing a vital role in developing the authority’s ambitious strategy designed to lure 10 million visitors annually to Sharjah by 2021. He has marked various achievements during his tenure, with a highlight coming in 2014 when the Organisation of Islamic Cooperation declared the emirate the Capital of Islamic Culture. Al Midfa works with industry stakeholders to promote development across every aspect of Sharjah’s tourism and hospitality industries, forging local and international alliances designed to create new source markets for the emirate.

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H.E. Mohammed K. Al Mheiri, Undersecretary of the Ministry of Economy Minister Advisor for Tourism Affairs and Supervisor of the National Tourism Programme

H.E. Mohammed K. Al Mheiri was recently appointed Special Advisor to the United Nations World Tourism Organisation (UNWTO) Secretary General for Middle East and North Africa. He has been responsible for promoting tourism internally and internationally for many years, launching his career in 1992 at Dubai's Department of Tourism and Commerce Marketing (DTCM) where he held a number of key positions, culminating as Chief Operations and Marketing Officer in 2007. In 2009 he was appointed Director General of the National Council of Tourism and Antiquities, the first Federal Authority responsible for the UAE’s tourism and archaeology sectors and an entity representing the UAE and strengthening relations in all international and regional tourism organisations. During his professional career, Al Mheiri has received many local and international awards. He spearheads the UAE delegation to meetings of the General Assembly of the UNWTO and its Middle East Committee with the full

H.E. Saif Saeed Ghobash

Director General, Abu Dhabi Tourism & Culture Authority

H.E. Saif Saeed Ghobash was appointed Director General of the Abu Dhabi Tourism & Culture Authority in 2016. Since joining the entity, he has played a key role in promoting Abu Dhabi’s rich cultural tourism offering. Over the course of his career, he has held numerous senior government positions including as a Director in the Office of Strategic Affairs at the Crown Prince Court and acting CEO and COO of Abu Dhabi Media. He also currently serves as a board member of Emirates Palace Company, Abu Dhabi National Exhibitions Company (ADNEC), ExCel London and Abu Dhabi Motorsports Management, operator of Yas Marina Circuit. Ghobash has a Bachelor’s degree in Economics from the Wharton School at the University of Pennsylvania (USA), and an Executive MBA from IMD.

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H.H. Sheikh Khaled bin Humood Al Khalifa

CEO, Bahrain Tourism and Exhibitions Authority (BTEA)

Under H.H. Sheikh Khaled bin Humood Al Khalifa’s guidance, BTEA is striving to reach the Bahraini government’s target of welcoming more than 15 million tourists this year. The BTEA has achieved significant success in boosting Bahrain’s tourism economy in recent years, with the island nation’s hotel inventory recently reaching the 20,000-room milestone, up from 17,000 in 2015. Prior to his current role, Al Khalifa was assistant Undersecretary of Tourism at Bahrain’s Ministry of Culture & Tourism. He holds a master’s in real estate development (Msc) from Northumbria University (UK) and a Bachelor of Business Management and IT from Bentley University in the United States.

H.E. Maitha Saif Majid Al Mahrouqi Undersecretary for the Ministry of Tourism, Oman

In her role as Undersecretary for Oman’s Ministry of Tourism, H.E. Maitha Saif Majid Al Mahrouqi is steering Oman’s ambitious plan to attract 12 million tourists annually by 2020. Prior to joining the Ministry of Tourism in 2011, Al Mahrouqi was employed in the aviation sector with Oman Air and before that, Gulf Air and Emirates. She has also previously worked as a field surveyor in the UK and as a trainer for the Oman Ministry of Defence. Al Mahrouqi studied at Oxford University in the UK where she graduated with a Bachelor of Science degree, majoring in cartography, making her the first female graduate from the Gulf to achieve this qualification.

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ATM YEARBOOK 2017 | 27

H.E. Reem Al Hashimy

UAE Minister of State for International Cooperation, Managing Director of the Dubai Expo 2020 Higher Committe and Director General of the Dubai Expo 2020 Bureau In February 2016, Her Excellency Reem Al Hashimy was sworn in as Minister of State for International Cooperation in the UAE’s Ministry of Foreign Affairs and International Cooperation. Within the Ministry, she also holds responsibility for the UAE’s bilateral relations with Sub Saharan African countries, India, Pakistan and the Small Island Developing States (SIDS). Since her first ministerial appointment in February 2008, Her Excellency has managed the International Affairs Office of the UAE Prime Minister, His Highness Sheikh Mohammed Bin Rashid Al Maktoum. In November 2013, as Managing Director of Dubai’s World Expo 2020 bid, Her Excellency oversaw a historic success and endorsement from a majority of the 168 member states of the Bureau International des Expositions, the intergovernmental organisation responsible for World Expos. Expo 2020 Dubai will be the first Expo held in the MENASA (Middle East, North Africa and South Asia) region and will take place from October 2020 to April 2021. Her Excellency holds the position of Managing Director of the Dubai Expo 2020 Higher Committee as well as Director General of the Dubai Expo 2020 Bureau, in preparation for the upcoming mega event. Her Excellency is also a Chairperson of Dubai Cares, a philanthropic organisation that aims to improve access to primary education in developing countries.

Ghaith Al Ghaith CEO, flydubai

Ghaith Al Ghaith has been instrumental in overseeing flydubai’s rapid development into one of the region’s largest and most successful low-cost carriers. Prior to being named the airline’s launch CEO in 2008, Al Ghaith spent his entire career with Emirates, joining the carrier as a management trainee in 1986. He spent the 13 years prior to joining flydubai as the airline’s Executive VP of Commercial Operations Worldwide. Al Ghaith has been an independent non-executive Vice Chairman at Jumeirah International since February 2015 and an independent non-executive Director at the company since June 2012. He also currently serves as a director of Dubai Holding. Al Ghaith has a Bachelor of Science degree in Business Administration from the University of Arizona (USA).

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Gerald Lawless

WTTC Chairman, Honorary President of the Jumeirah Group and Chancellor of the Emirates Academy of Hospitality Management Irish-born Gerald Lawless is one of the Middle East hospitality industry’s best-known identities. During his 18-year career as head of Jumeirah Group, he oversaw the firm’s impressive rise to become one of the region’s largest and most respected operators of luxury hotels and resorts, before retiring from his role as CEO in 2016. He was subsequently named Jumeirah’s honorary President in tribute to the success he brought the company. In April 2016,

Lawless was named Chairman of the World Travel & Tourism Council (WTTC), the peak industry body representing the interests of the global travel and tourism sector. He is a graduate of Shannon College of Hotel Management in Ireland and holds an Honorary Degree of Doctor of Business Administration in Hospitality Management by the Johnson & Wales University, State of Rhode Island, USA; an Honorary Degree of Doctor of Laws by the National University of Ireland, Galway; and an Honorary Doctorate by the Middlesex University Dubai. Lawless is also a member of the Global Future Council on the Future of Mobility of the World Economic Forum; a fellow member of the Institute of Hospitality; and a member of the International Advisory Board of the Ecole Hôtelière de Lausanne.

Dr. Badr Bin Hamoud Al Badr CEO, Dur Hospitality

Dr Badr Al Badr is CEO of Dur Hospitality, one of Saudi Arabia’s leading developers and operators of hotels and residences. Previously Managing Director of Cisco Systems, Dr Al Badr joined Dur Hospitality in 2012 and has since steered the firm’s rapid expansion into new markets and

territories across the kingdom. Dr Al Badr holds multiple qualifications in business management and leadership from highly respected institutions including The George Washington University (United States) and Saïd Business School, University of Oxford (United Kingdom).

Saleh Mohamed Al Geziry Director General, Ajman Tourism Development Department (ATDD)

Saleh Mohamed Al Geziry was appointed Director General of ATDD in May 2017. From 2002 to 2014, he was employed as Director of Overseas Promotions and Inward Missions at Dubai’s Department of Tourism and Commerce Marketing (DTCM), where he played a key role in promoting Dubai to international markets. In December 2014, he joined Dubai government organisation Meraas Holding

as director – hospitality, before assuming the role of Senior Director – Retail Management and Transactions in February 2015. Prior to joining ATDD, he had assumed the role of Vice President – Retail for the company. Geziry holds a Bachelor of Marketing from the American University in Dubai and an Executive Diploma in Public Administration from Lee KuanYew School of Public Policy.

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Haitham Mattar

CEO, Ras Al Khaimah Tourism Development Authority Haitham Mattar is CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA). Since joining the entity in 2015, he has driven its strategy aimed at attracting one million visitors annually to Ras Al Khaimah this year, through the development of international partnerships aimed at attracting foreign

investment to the emirate. Mattar has more than 25 years’ experience in global destination and hospitality management, having previously been employed in senior roles with leading global brands including Marriott Interntaional, Hilton Worldwide and InterContinental Hotels Group (IHG), to name a few.

Mohamed Awadalla

Chief Executive Officer, TIME Hotels An international hotelier with more than 32 years’ experience, Mohamed Awadalla has previously worked with some of the world's leading hospitality companies including Mövenpick Hotels & Resorts, Hilton International, Rotana Hotels, and now at TIME Hotels Management L.L.C. A founding member of the hospitality firm, Awadalla started as its Area Vice President and was subsequently promoted to CEO in 2012, with overall responsibility for the company’s 10 hotels, hotel apartments and residences. His remit is to spearhead the company’s future development, driving the commercial success of TIME’s rapidly expanding portfolio of properties in the Middle East and North Africa.

030 | ATM YEARBOOK 2018

Ghassan Al Aridi

CEO, Alpha Destination Management and founding Chairman, Paramount Hotels and Resorts With more than 30 years’ travel industry experience to his name, Ghassan Al Aridi is one of the sector’s best-known identities. In 1995, Aridi established Alpha Tours, which quickly grew into one of the region’s most successful independent Destination Management Companies (DMCs). In March 2012, Aridi acquired the rights to develop Paramount Hotels &

Resorts. He is the founding Chairman of the hotel management company, which is under licence from Paramount Film Studios, Los Angeles, and is poised to open several hotels and residences in the Middle East in 2018. Aridi is also Chairman of GAA Marta Consulting, a tourism and hospitality development consultancy firm that advises governments, destinations and resorts around the world.

ATM YEARBOOK 2017 | 31

Khalaf Al Habtoor

Chairman, Al Habtoor Group Khalaf Ahmad Al Habtoor is a prominent and highly respected citizen of the UAE. He started his career with a local engineering firm and in 1970, established his own Dubai-based company, which today, is one of the most successful conglomerates in the Gulf – the Al Habtoor Group. While best known for construction, Al Habtoor Group is globally recognised through its involvement in the hotel, automotive, real estate, education and publishing sectors. As Chairman of the company, Al Habtoor has steered the firm through 45 successful years and

in Dubai, developed projects that have helped put the city on the global map, particularly in the hospitality sector. In 1979, Al Habtoor Group marked its foray into the UAE's hospitality sector with the opening of Metropolitan Hotel, which quickly became one of Dubai's most popular properties. The Metropolitan was demolished in 2012 to make way for the mega tourismfocused development Al Habtoor City, which features three five-star hotels and world-class residential and leisure facilities, all located on the banks of the Dubai Water Canal.

Mohamed Almulla

CEO, DXB Entertainments

Olivier Louis

Managing Director, One&Only Resorts Dubai With more than 40 years’ professional experience, Olivier Louis is a legend of the hospitality industry. The long-time Managing Director of One&Only’s two Dubai resorts, One&Only Royal Mirage and One&Only The Palm, was named Best Hotelier at the 2016 Worldwide Hospitality Awards. He has been associated with Kerzner International since 1995, commencing his career with the operator in Mauritius before relocating to Dubai in 1998 to guide the opening of the firm's The

032 | ATM YEARBOOK 2018

Palace at One&Only Royal Mirage. Louis has been an integral part of the resort’s growth and evolution into three distinctive properties, including the Arabian Court that opened in 2002 and The Residence & Spa in 2003. Louis has vast international hotel management experience, having previously worked in far-flung locations from New York and London to Phuket, The Bahamas and Paris.

Dubai-based theme parks operator DXB Entertainments appointed Mohamed Almulla as its new CEO in May last year (2017). Almulla was previously CEO of Arab Media Group (AMG) – part of Dubai Holding – overseeing its three major business units comprising Arabian Radio Network, Done Events and Global Village. He also earlier served as Executive Director of Dubai Media City. Given his solid background in the entertainment industry, Almulla has been charged with the task of taking DXB Entertainments’ leisure offering to new heights, leading a development group that manages multi-billion-dollar projects across Dubai Holding and Meraas Holding. DXB Entertainments opened Dubai Parks and Resorts in 2016 and is poised to open another theme park, Six Flags Dubai, in 2019. The company also manages five Dubai-based family entertainment centres and a chain of cinemas, all owned by Meraas Holding.

Adel Ali

Board Member and Group CEO, Air Arabia Adel Al Ali is one of the Middle East aviation industry's best-known identities and his contributions to the air transport and tourism sector are globally recognised. Al Ali played a pioneering role in creating a new niche in the Middle East travel sector when he helped launch Air Arabia in October 2003, the Middle East and North Africa’s first low-cost carrier (LCC), based in Sharjah. Drawing on his multiple years of experience with industry leaders such as Gulf Air and

British Airways, Ali has overseen Air Arabia's development into one of the world’s most successful LCCs, consistently delivering strong profits year after year. Under his leadership, Air Arabia’s business has gone from strength-to-strength, enabling the airline to expand operations, enter new ventures and diversify its revenue streams. Today, the aviation group maintains a portfolio of successful businesses offering travel, tourism and hospitality services across the globe.

Mohammed Al Rais

Deputy Managing Director, Al Rais Holidays Born and raised in Dubai, Mohammed Jassim Al Rais was appointed Deputy Managing Director of Al Rais Holidays, Online & Renta-car in 2008. Prior to this, he was employed as Assistant Manager for Al Rais Travel & Shipping Agencies.

Al Rais holds qualifications including an MBA in Marketing Management from the American University in Sharjah. He is also a board member of a number of charitable organisations, including the Autism Trust Foundation.

Dr. Ali Abu Monassar CEO, The Vision Destination Management

With more than 30 years’ industry experience promoting the UAE internationally, Ali Abu Monassar has overseen The Vision Destination Management’s development into one of the country’s most successful DMCs. Over the course of his career, Monassar has held a number of key positions with government and private sector enterprises. He was Executive Chairman of multi-service

hospitality giant Net Group for 20 years, helping steer its development into the region’s largest private company for tourism-related services. Monassar was a member of Dubai Department of Tourism & Commerce Marketing's committee group representing Dubai DMCs for more than six years. In 2006 he also successfully launched the boutique hotel brand, Salam.

ATM YEARBOOK 2018 | 033

“I remember when we were told the DTCM was replacing the DCTPB and it was being chaired by His Highness Sheikh Mohammed [then Crown Prince, now Vice President and Prime Minister of the UAE and Ruler of Dubai]. At that moment we all realised something big was coming. It was an indication for us all that huge change was ahead. It was a defining moment and since 2006, the year Sheikh Mohammed became Ruler of Dubai, we have seen big and fast changes to the emirate’s tourism industry” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— GHASSAN ARIDI, CEO, ALPHA TOURS

NUMBER CRUNCHER DUBAI TOURISM

AIRPORTS

201

an m ni ghts in Dubai

in 2 017

roo

20m

Predicted international visitors in 2020

fic

at Du

ba iI

$14.75b

ati

lly

era

tio

no.

Int

ern

atio

Capital investment in the UAE tourism industry (2017)

The industry’s predicted contribution to UAE GDP by 2027

contribution to the UAE economy

$72b

44.5b $5.15b

036 | ATM YEARBOOK 2018

THE UAE

212

The record number of international conference and events bids won by Dubai in 2017

Dubai’s predicted hotel room inventory by 2019

The number of visitors from Western Europe – the city’s top regional source market in 2017

ntr

132,000

3.2m

Dubai’s hotel room inventory in 2017

Room inventory

rld

107,431

The number of Indians who visited Dubai in 2017 – the city’s top source market

traf

2.1m

Pa s s e n g e r

910k

Passenger traffic at Dubai World Central in 2017

y acit Predi cted passenger cap

sti

ed edict

ai t Dub l passeng er capacity a

35.5m

nnua

Occupied roo

International visitors in 2017

Passenger Traffic

tota la

29.2m

15.8m

ma te

Room occupancy

all

yb y

HOTELS

al b

nal

y 20

88.2m

nal in 2017

118 m 240m

Dubai International’s ranking among all air hubs in terms of international passenger traffic

A GLOBAL PERSPECTIVE TOP 5 FASTEST-GROWING AIR PASSENGER MARKETS TO 2036 1.China (921m new passengers for a total of 1.5bn) 2. US (401mn new passengers for a total of 1.1bn) 3. India (337m new passengers for a total of 478m) 4. Indonesia (235m new passengers for a total of 355m)

Capital investment in the UAE tourism industry by 2027

5. Turkey (119m new passengers for a total of 196m)

THE BIG PICTURE...THE MIDDLE EAST TOURISM

AIR TRAFFIC Passenger Traffic

HOTEL PIPELINE

122.5b

Total value of leisure tourism expenditure across the region in 2016

206.1m

49.6b

Total capital investment in the regionâ&#x20AC;&#x2122;s tourism industry in 2016

116 m HOTEL PIPELINE

d ate

2,097 Existing hotel inventory

333 Hotels under construction

283

Additional hotels planned

air

pas

sen

ger

traff

ic in 2036

Global air passenger traffic in 2017

517m bn

Predicted global air passenger traffic by 2036

346,009 Existing room inventory

105,037 71,908 Hotel rooms under construction

nge

Hotel rooms planned

ROOMS UNDER CONSTRUCTION: TOP CITIES 1. Dubai, UAE (36,394 rooms) 2. Makkah, Saudi Arabia (23,307) 3. Riyadh, Saudi Arabia (6,290) 4. Abu Dhabi (4,064)

ATM YEARBOOK 2018 | 037

SOURCES: DTCM, Dubai Airports, STR, WTTC, IATA

Esti

To t a l n u

r mbe

tou

ris

rist

rriv

arriv

als

in 2017

68m

Tourist Arrivals

als in 2027

sse ir pa Middle East a

fic raf

WHO SAID THAT? 25 quotes that changed travel in the Middle East “According to an Oxford Economics study done last year, aviation supported over 416,500 jobs and contributed over US$26.7 billion to Dubai’s economy in 2013. This growth will be further stimulated as Emirates expects to carry 70 million passengers by 2020 on over 300 aircraft, and we are developing our workforce, and building leading-edge facilities to support operations of this scale. These are not ambitious figures. They are forecasts based on meticulously laid-out plans to enhance the world-class infrastructure that has defined Dubai. It’s no accident that we are a global aviation and tourism hub that continues to power the engines of economic development.” H.H. Sheikh Ahmed bin Saeed Al Maktoum Chairman & Chief Executive, Emirates Airline & Group, writing in Entrepreneur Middle East. 17 May 2015.

“I’ve been there since the beginning, we were given a clean sheet of paper and a $10 million check. We built this through blood, sweat and tears.” Emirates President Tim Clark discussing the foundations of Emirates, the world’s largest international carrier, in an interview with Reuters. 5 March 2015. 038 | ATM YEARBOOK 2018

“Despite recurrent challenges, the story of tourism in the Middle East and North Africa is one of success. The sector has become an economic powerhouse for the region, generating US$60 billion in export earnings and creating millions of jobs. This outstanding performance is the result of strong and committed public tourism policies aimed at diversifying national economies and create much needed jobs, especially for the youth, and strong private sector investment. These conditions remain unaltered.” UNWTO Secretary-General Taleb Rifai addressing the first UNWTO/Arabian Travel Market Industry Forum in Dubai. 30 April 2012.

“Tourism can and must play a role in our shared efforts to build a more sustainable world. Each time you plan a new hotel, buy a fleet of airplanes or make other big investments, I urge you to take greater account of the local and global environment. Greening the industry is crucial to its future, and the planet’s. Last year we reached an historic mark: more than one billion tourists crossed international borders. We must ensure that these movements are a transformative force – a force that builds peace, stimulates the economy, preserves the environment and promotes universal values.” Statement from UN Secretary General Ban Ki-moon delivered by UNWTO Secretary General Taleb Rifai to the Global Summit of the WTTC, Abu Dhabi, UAE. 9 April 2013.

“Dubai is always about quality. I don’t think Dubai will ever lose that dedication to top quality in whatever it does. So, if you do three star, it should be the best three star.” Jumeirah Group CEO Gerald Lawless. January 2016.

“The MENA [region] holds a strong tourism potential. The region has proven yet again its resilience and demand will continue to recover as consumer confidence rises. There are many reasons for optimism. UNWTO forecasts point to MENA receiving 195 million international tourists by 2030.”

UNWTO Secretary General Zurab Pololikashvili. 18 January 2018.

“Everybody accepts that the balance of global economic power is shifting to the east. The geographic position of the Gulf hubs makes them much more relevant today.” Willie Walsh, CEO of International Airlines Group, the parent company of British Airways and Iberia, discussing the rising competitive threat posed by the fast-growing Gulf carriers to legacy airlines in Europe, the US and beyond. March 2013.

The kingdom is a very big treasure. We’re not just oil traders.”

President of the Saudi Commission for Tourism and National Heritage, Prince Sultan bin Salman bin Abdulaziz, discussing Saudi Arabia's potential as an international tourism destination. December 2017.

“In the post-sanctions era, tourism is an industry that will get a boost more than any other sector. Tourism is certainly the driving engine to get Iran's economy out of recession. Iran's tourism sector is a flourishing market for investors. We are anticipating a tsunami of tourists after sanctions are lifted.” Iran's Cultural Heritage, Handicrafts and Tourism Organisation chief Masoud Soltanifar, predicting the likely impact of the removal of sanctions against Iran in an interview with AP in October 2015. Tourism arrivals to Iran grew 11.6% in 2017, according to the WTTC.

“Most people talk; we do things. They plan; we achieve. They hesitate; we move ahead. We are living proof that when human beings have the courage and commitment to transform a dream into reality, there is nothing that can stop them.”

H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and President and Ruler of Dubai, speaking of Dubai’s development at the launch of DIFC, 13 November 2005.

ATM YEARBOOK 2018 | 039

“Prince Sultan has been able to develop the society's concepts about tourism; a greatest achievement as tourism promotes interaction amongst peoples besides its potential to induce economic growth. He focused on the primary issue that a country should be first for its people and then for its visitors. People who do not enjoy its country [sic], cannot appreciate its value, or estimate their wealth and capabilities. This is an issue of principle in UNWTO that Prince Sultan with his wisdom and balance, has realised.” UNWTO Secretary General Taleb Rifai discussing the achievements of Saudi Commission for Tourism and National Heritage President HRH Prince Sultan bin Salman bin Abdulaziz, who he hailed an influential ‘sustainable tourism for development’ leader. September 2017.

“The opening up of Saudi Arabia is brave, bold … it is an exciting time to invest in Saudi Arabia.”

Virgin founder Richard Branson, discussing his company’s decision to invest in Saudi Arabia’s tourism sector via Neom City and the new Red Sea Tourism Project. As quoted in the Financial Times, 27 October 2017.

“Saudi Arabia is heading for phenomenal growth with massive scale up in investments and infrastructure projects. The recent announcements of new ambitious tourism projects have made it a more attractive market.”

Rotana President & CEO Omer Kaddouri. November 2017.

“We have a very magnificent area north of Jeddah, between the cities of Umluj and Wuj, there are almost 100 islands there, in one atoll. The temperature is ideal, five to seven degrees cooler than Jeddah. It’s virgin land, I spent the last eight holidays there. I was shocked to discover something like this in Saudi Arabia. This is one of the assets that we target, and we believe it has an added value other than generating income for state funds. So, we have many unutilised assets.” Saudi Arabia’s Crown Prince, Mohammed bin Salman, revealing the kingdom’s plans to develop what will become a $40 billion tourism resort on the Red Sea in an interview with The Economist in 2015.

“Saudi Arabia’s unique geography, history and culture, combined with unparalleled investment in major infrastructure projects, is creating an opportunity for hotel operators and tourism firms to help shape the country’s future." Dr Badr Al Badr, CEO, Dur Hospitality. February 2018.

“For those exhibitors and visitors who attended the first Arabian Travel Market, the Dubai of today would have been a city beyond their imagination.”

H.E. Helal Saeed Almarri, Director General of Dubai’s Department of Tourism & Commerce Marketing, speaking in 2013. 040 | ATM YEARBOOK 2018

“We’ve had a brief since 1960 to never allow any decision that would constrain the growth and quality of the aviation infrastructure as it develops to meet capacity challenges of the future.” Paul Griffiths, Dubai Airports CEO, discussing the factors behind the incredible growth of the emirate’s aviation sector. As quoted in Arabian Industry, 7 August 2017.

“We believed in the future of the Middle East and recognised the need to develop a hotel management company in the region.”” Selim El Zyr, Co-Founder, President and CEO, Rotana, speaking in 2013.

“If you want an incomparable Expo, if you want an Expo that provides living experiences that blend the many diverse elements of the global society, if you want an Expo that expresses the state and aspirations of the world, you have come to the right city.”

Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Community Development, speaking in 2013 prior to Dubai being awarded the right to host the Middle East's first World Expo.

“We live in a much smaller world. Everybody is connected to everybody else, economically and culturally. Airlines have enabled this and they will continue to unite the world. But that interconnectivity brings its own challenges … we cannot dictate what other governments do and what their aviation policies might be. If we are to continue doing our job well, we need open skies across the region.” Ghaith Al Ghaith, CEO, flydubai, calling for the implementation of open skies policies in the Middle East. As quoted in Airlines International, 21 December 2016.

“The biggest risk for hotel investors is not embracing the changes and challenges and expecting traditional business to keep on coming. It’s no longer a case of build it and they will come. It’s more a case of build what they want, and they will come.” Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority. December 2017.

“To see Sheikh Rashid’s vision of creating an international hub at Al Maktoum International mature into a major regional hub is tremendously gratifying.” H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports. 2016.

ATM YEARBOOK 2018 | 041

“The risk is not so great. We took [the A380] because it had more seats, and you need more seats because slots are constrained right now. You see that happening at all the airports anybody wants to go to — in London, Bangkok, Paris, Sydney and Melbourne. All these places are at capacity. And an aircraft with 50 seats takes just as much of a runway slot as an aircraft with 600 seats.” The late Maurice Flanagan, Emirates Airline’s founding CEO, discussing the airline’s commitment to the A380 superjumbo in an address at the University of Pennsylvania in December 2007. Emirates is now the world’s largest operator of the A380.

“It is no longer possible for any nation to make true progress without giving the environment the attention it deserves.” H.E. Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), discussing the importance of sustainable tourism to long-term economic growth. April 2013.

042 | ATM YEARBOOK 2018

“I wanted to create a neighbourhood of art, rather than a building. It is conceived as something between an Arab medina and a Greek agora – a place to meet and talk about art and life in a context of total serenity." The Louvre Abu Dhabi’s designer, Jean Nouvel, discussing the inspiration behind Abu Dhabi’s newest world-famous attraction. As quoted in The Guardian, 7 November 2017.

“When we set out in 2013 to determine our new targets, we knew that we wanted to take the 2012 figure of 10 million international visitors that we recorded to the 20 million visitors by 2020 target that everyone is familiar with today. By the time the announcement was made, we had less than seven years left, so it was an exciting and ambitious target for us. However, we were always confident of hitting that target because both the public and private sectors in Dubai are very well aligned to achieve that goal." Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), speaking at The Dubai Hotel Show 2017. 17 September 2017.

THE YEAR IN REVIEW MAY 2017 - APRIL 2018 MAY

JUNE

JULY

SRK RETURNS Bollywood icon Shah Rukh Khan (SRK) returns to Dubai to shoot the sequel to the award-winning #BeMyGuest film for Dubai Tourism. The second phase of the promotional campaign is shot in collaboration with well-known Indian film director Kabir Khan.

NEW MEGA MARINA Work gets under way on Dubai’s new US$272 million Marasi Business Bay marina, which is set to become one of the city’s most sought-after waterfront destinations. It will feature floating restaurants, 800 berths and the region’s first purpose-built yacht club.

AIRLINE ALLIANCE Emirates and flydubai sign an extensive partnership agreement, offering customers unmatched travel options. By 2022 their combined networks will reach Disney Live! at DWTC 240 destinations, served by 380 aircraft.

TWIN-ISLAND DUBAI DESTINATION Dubai Holding unveils the US$1.7 billion Marsa Al Arab tourist resort comprising two islands located adjacent to the Burj Al Arab. It is scheduled for completion in 2020 and will house a 1,700-seat theatre.

MEDICAL TOURISM HITS BILLIONS Dubai’s medical tourism sector becomes a billion-dirham business, delivering more than AED1.4 billion (US$381 million) in revenues in 2016, Dubai Health Authority (DHA) reveals.

RAK ROOM BOOST Ras Al Khaimah Tourism Development Authority announces plans to add in excess of 4,000 new hotel rooms to the emirate’s current inventory as it targets one million visitors in 2018.

WAVE OF CRUISE SUCCESS Dubai Cruise Tourism reports a 15% year-on-year increase in cruise visitors to the emirate during the 2016/17 cruise season. In total, 625,000 cruise tourists disembarked in Dubai.

May: SRK (left) returns to Dubai

June: Dubai cruise visitors on the up

UAE TOURISM PROWESS The tourism industry will contribute US$44.6 billion to UAE GDP in 2017, according to the WTTC, rising to $72 billion by 2027. KSA PROJECT DRIVE Saudi Arabia commits US$2.67 billion to developing and rebuilding tourism projects in the kingdom. Around 80 archaeological sites across the country will be transformed into tourism destinations.

July: Emirates and flydubai in partnership deal

August: DXB reports H1 passenger record

NOVEMBER

DECEMBER

JANUARY

AIRSHOW RECORD The 2017 edition of the Dubai Airshow breaks records once again, with US$114 billion-worth of orders placed. Emirates announces a $15.1 billion commitment for 40 Boeing 787-10 Dreamliners.

MENA INVESTMENT DRIVE More than US$14 billion-worth of hotel construction contracts will be awarded in MENA in 2018, MEED Projects predicts.

KSA VISA FIRST Saudi Arabia starts issuing the first electronic tourist visas to citizens of the Americas, Japan, Taiwan, Singapore, Malaysia, Brunei, Australia, South Korea and South Africa.

BAHRAIN’S OVERNIGHTS SUCCESS Bahrain welcomes 8.7 million overnight tourists in the first nine months of 2017, according to data published by the country’s Economic Development Board (EBD). LOUVRE DEBUT Ten years in development, the Louvre Abu Dhabi officially welcomes its first visitors. The multi-million dollar building houses almost 700 exhibits.

TOP 10 ACCOLADE Dubai is officially named among the world’s top 10 leading destinations in terms of visitor numbers for the first time, ranking sixth, according to Euromonitor International. GCC LURES INDIANS Around nine million Indian tourists will visit GCC countries by 2021 and Bahrain will be the biggest beneficiary, according to a Colliers report.

DUBAI FRAME DEBUT Dubai's latest tourist attraction, Dubai Frame, in Zabeel Park, prepares to open. It is a 150-metre-high, 93-metre-wide structure built to resemble a huge picture frame with a 100sqm observation bridge. RAK WORLD RECORD Ras Al Khaimah achieves a Guinness World Record with its latest adventure tourism product – Jebel Jais Flight, the world’s longest zipline.

AUGUST

SEPTEMBER

OCTOBER

RED SEA TRANSFORMATION Saudi Arabia reveals plan to transform its Red Sea coastline into a global tourism destination governed by laws “on par with international standards” as part of its strategy to transform its economy.

DISTRICT 2020 UNVEILED The hotly-anticipated details of Expo 2020 Dubai’s legacy development, District 2020, are announced. It will be home to world-class innovation, educational, cultural and entertainment facilities, as well as a conference and exhibition centre.

GCC PROJECTS BOOM A new report published by BNC Network finds more than 2,000 hospitality and leisure projects are underway in the GCC with a combined estimated value of US$200 billion.

DUBAI H1 RECORDS Passenger traffic at Dubai International (DXB) surpasses 43 million in H1, 2017, and international overnight tourists to the emirate hit 8.06 million during the same period. Both are all-time records. ABU DHABI Abu Dhabi witnesses a double-digit increase in hotel guest numbers in August 2017. Figures increase 13% year on year to 426,912. The emirate has 166 hotels and hotel apartment at this point.

January: RAK zipline Guinness World Record

CRUISE TERMINAL FIRST Dubai Harbour will be the first cruise destination in the world to build two terminals simultaneously, developer Meraas reveals. When completed, the terminals will accommodate 1.2 million passengers annually. BIG SPENDERS Visitors to Dubai spend more money during their time in the city than any other destination worldwide, the 2017 MasterCard Global Destinations Cities Index reveals. They spent $28.5 billion in 2016.

March: Atlantis to launch social media suite

NEOM HITS HEADLINES Saudi Crown Prince Mohammed bin Salman announces plans to build a new city on the Red Sea coast, promising visitors and residents a lifestyle not available in today’s Saudi Arabia. AIRBNB SUCCESS Airbnb witnesses dramatic growth in Dubai since its 2015 launch in the emirate with a 421% percent rise in revenues recorded from properties listed on the platform, according to Chestertons MENA.

April: ATM celebrates its 25th edition

FEBRUARY

MARCH

APRIL

BLOCKCHAIN BONUS Dubai Tourism announces plans for a blockchain-based online marketplace to sell hotel rooms in the emirate. The B2B exchange will connect travel agents and tour operators with available inventory.

DDF SALES TO ROCKET Dubai Duty Free (DDF) sales will grow by more than 50% to US$3 billion by 2022 as Dubai International Airport boosts capacity, says chief executive Colm McLoughlin.

ATM’S 25TH EDITION Arabian Travel Market, which runs from April 22 to 25 at the Dubai World Trade Centre, celebrates its 25th edition and is expected to attract more than 40,000 industry professionals during the four-day event.

THAT’S ENTERTAINMENT Saudi Arabia says it will invest US$64billion developing its entertainment industry over the next decade. Construction of the country's first opera house also gets under way in Jeddah.

EMIRATES SKYWARDS MILESTONE Emirates Airline’s award-winning loyalty programme, Skywards, reaches the 20-million-member mark. The UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million.

EXPO PROGRESS Construction work on Expo 2020 Dubai pavilions by participating countries gets under way. More than 180 countries are anticipated to take part in the mega event.

ROOM SUPPLY SURGE The number of hotel rooms under construction in the Middle East rises 22.4% year on year in January 2018, with 105,037 keys across 333 properties.

SOCIAL MEDIA SUITE Atlantis, The Palm reveals it will launch the world's first social media suite in celebration of reaching one million Facebook fans. It has a Facebook Live Lounge and an intercom system that ‘pokes’ the butler.

DOING THE CONGO flydubai launches new route from Dubai to Kinshasa, the capital of the Democratic Republic of the Congo (DRC), with an en-route stop in nearby Entebbe. It’s the first UAE carrier to operate flights to N'djili Airport.

ATM YEARBOOK 2018 | 045

“Despite the many changes our industry has faced over the years, what defines it now remains constant, and has never been more important. We are a business of people serving people, we provide hospitality not merely lodging and we enrich the lives of our guests through human interaction” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— RUDI JAGERSBACHER, PRESIDENT MEA, HILTON WORLDWIDE

At TIME Hotels our simple approach to hospitality means that you can always expect to receive the warmest welcome straight from the heart and an uncomplicated yet professional service delivery. Whether for business or leisure, short-stay or long-stay, we currently have four different property more about our present and future locations visit our website or come talk to us at ATM 2018, Stand HC 1255.

www.timehotels.ae

“The hospitality industry has gone through major disruptive transitions over the last three decades and every aspect of the business has evolved through a customerdriven model. Guest experience will continue to be at the heart of any changes or developments taking shape in the industry today and in the future” — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— OMER KADDOURI, PRESIDENT & CEO, ROTANA

ATM YEARBOOK

25 YEARS IN TRAVEL

DUBAI

THE SKY’S NO LIMIT Q: What have been Emirates Airline’s most remarkable milestones over the past 25 years? There have been so many achievements, but two that remain top of mind are the exponential growth of our network, which now covers six continents, and the build-up of a modern fleet in a short span of time. Both are accomplishments never seen before on this scale in the aviation industry. Moreover, we have always been a leader in the innovation category, with many product and service ‘firsts’ set by the airline, both on board and on the ground, with technology playing a key role. We have led many innovations as an industry pioneer, but at the same time, maintained consistent, profitable results. What have been your personal highlights at the helm of the airline and group? For me, it’s always gratifying to continue to see the airline grow. Today, we are a leader, but we’ve always had the challenger attitude,

050 | ATM YEARBOOK 2018

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, reflects on the company’s achievements over the past 25 years and considers what the future might hold for an international carrier that continues to evolve and innovate

and we continue to break with convention and choose the road less travelled. Emirates has not only become one of the largest commercial airlines in the world, but has also dramatically influenced the entire industry with its approach. We have successfully demonstrated that things can be done differently and for the benefit of the customer, whether it’s innovations in the air and on the ground, new technologies, or growing our network

“Today, we are a leader, but we’ve always had the challenger attitude, and we continue to break with convention and choose the road less travelled” ATM YEARBOOK 2018 | 051

The First Class flatbed: Emirates is at the forefront of on-board innovations and experiences

of destinations to connect the world through Dubai, all of which provide passenger choice. What defines Emirates in 2018? The challenges facing the industry have become increasingly complex, however, we entered 2018 with a renewed sense of confidence in the state of the global economy, and more importantly, we have continued to create a robust foundation for our future ambitions as an airline. Our strategy remains the same – to focus on organic growth, work with partners to offer even better services and connect city pairs that make commercial sense for tourism and trade, while delivering the best value-for-money experience for our customers. Ensuring we consistently deliver on that promise will always be key. We are also progressing our longer-term digital transformation plans to ensure our business is future fit and in line with rapidly evolving consumer behaviours. What’s next for the world’s largest airline operating out of the world’s busiest airport for international passenger traffic? It will be critical to elevate the hub experience and make use of technology to ensure the infrastructure and customer-facing initiatives in place are in line with our passenger and fleet growth. Bringing new technological initiatives to life is essential and we have been working tirelessly with our aviation partners and stakeholders to fast-track projects that will

052 | ATM YEARBOOK 2018

“Growing our operations, and subsequently Dubai’s connectivity, will be vital in the lead up to Expo 2020 and beyond” enable us to overcome challenges and improve the Emirates customer journey at our Dubai hub. Travellers will begin to notice a smoother airport experience with the implementation of several innovative initiatives involving biometric technology and new automated border control gates. Beyond that, we are working with a consortium of industry partners to develop the world’s first sector-wide Experimental (X) Lab. This will help develop a new transportation paradigm by co-creating solutions that will unlock the UAE aviation sector’s true potential.

Below left: Emirates recently extended its sponsorship of the FA Cup Below right: Emirates partnered with Thales for onboard broadband connectivity Bottom: The airline recently placed an order with Airbus for 36 additional A380s

Emirates now operates more than 240 aircraft

2017 IN NUMBERS Emirates expanded its network to

Operating

156

3,600+

destinations

flights

Served 63 MILLION MEALS on its flights departing Dubai and handled 35 MILLION pieces of baggage in Dubai alone

led Travel

on average per week and more than

191,000+ total

metres around th 886 million kilo e globe

*the equivalent of more than 16,000 trips to Mars

Took delivery of its 150TH BOEING 777

Carried

269

59m

aircraft

passengers

243

aircraft pending

A380 The airline marked nine years of A380 operations and also celebrated its 100th A380 delivery

The Emirates A380 has carried more than

90m

passengers since its introduction in 2008 21 NEW AIRCRAFT joined the fleet â&#x20AC;&#x201C; nine A380 and 12 Boeing 777-300ER deliveries, rounding off the year with 269 aircraft, and 243 aircraft pending delivery. It retired 11 aircraft

48 cities served by the A380

$15.1b

order placed for 40 Boeing 787 Dreamliners

Longest flight

14,193km Dubai to Auckland

2023

The year Qantas partnership is extended until

Emirates SkyCargo carried

2.5m

tonnes of freight (Source: Emirates)

ATM YEARBOOK 2018 | 053

EMIRATES’ RISE TO FAME

1985

1987

1991

1992

On October 25, EK600 departs Dubai International for Karachi, Emirates' first commercial flight

Takes delivery of its first purchased aircraft, an Airbus A310-300 designed to Emirates’ own specifications

Commences services to the world’s busiest international hub, London Heathrow

Becomes the first airline to install video systems in all seats in all classes across its Airbus fleet

After some uncertainty about the future of the A380, you recently signed a deal for 36 additional super jumbos. How does this support your business development strategy and what are your plans for the new A380s? Could we see Premium Economy introduced? We’ve made no secret of the fact the A380 has been a success for Emirates. Our customers love the aircraft and we’ve been able to successfully deploy it on different missions across our network, giving us flexibility in terms of range and passenger mix. Some of the new A380s ordered in January will be used as fleet replacements. This order will also provide stability to the A380 production line. We will continue to work closely with Airbus to further enhance the aircraft and on-board product, so we continue to offer our passengers the best possible experience. The beauty of this aircraft is that the technology and real estate on board gives us plenty of room to do something different with the interiors, so watch this space when it comes to product innovation, including Premium Economy. How will your new partnership with flydubai play out and when do you expect to see the benefits?

The two carriers working together makes business sense and provides enormous synergies on a network level, offering consumers a breadth of travel options to, from and via Dubai – and we’ve already seen the benefits. Since opening up bookings in October, the Emirates partnership with flydubai has yielded close to 170,000 bookings. Our extensive codeshare agreement and strategic scheduling alignment has helped Emirates tap into consumer segments in a host of new points within the flydubai network that did not exist before, and we will continue to leverage each other’s networks and scale up our operations to accelerate further growth.

on Dubai’s strategic location and worldclass infrastructure to lay the groundwork for sustainable air connectivity growth. We have also successfully completed a project to increase the efficiency of our skies and the current state of Dubai International as we continue to see an uptick in passenger numbers. We are also working with other stakeholders to innovate, redesign and redeliver a passenger experience that is in line with our world-class proposition as an airline and as a destination. As digitisation increasingly disrupts industries, we are working hard to put information and power into the hands of

What does Emirates have planned to ensure passengers travelling to, from and through Dubai experience world-class standards and service and what role do other key stakeholders play? The wave of technological change and innovation is creating new frontiers for the aviation industry. Emirates has a firm focus on the future to meet and exceed the evolving needs of passengers. We will continue to capitalise

2008: the Emirates-dedicated Terminal 3 opens

2004

2005

2007

2008

2011

Maiden flight to New York’s JFK Airport, its first destination in the United States

Signs a £100 million deal with Arsenal, which includes naming rights to its new stadium for 15 years and shirt sponsorship for eight years

Airline reaches six continents with the launch of Sao Paulo, Brazil

The Emirates-dedicated Terminal 3 opens

Launches Wi-Fi internet connectivity on its A380 fleet

First international carrier to introduce an in-flight mobile phone service Takes delivery of its first three A380s

054 | ATM YEARBOOK 2018

1993

1996

2000

2001

2003

Becomes the first airline to introduce telecommunications services on all of its Airbus aircraft in all three classes

Takes delivery of its first Boeing 777-200 and becomes the first airline to show live footage of take-off and landing on its in-flight entertainment system

Makes history as the first airline to sign up for the A380

Announces a US$15 billion order for 15 A380s, eight A340-600s, three A330s and 25 Boeing 777s

Daily service from Dubai to Sydney commences on the first A340-500 to join the fleet Launches game-changing ice in-flight entertainment system, becoming the first airline to offer more than 500 channels on demand in all classes

Growing our operations, and subsequently Dubai’s connectivity, will be vital in the lead up to Expo 2020. We are in the planning stages for Expo but what I can say is that in the next two years, we will see a ramp up of infrastructure enhancements across the board. We are working in partnership with the Dubai government and other aviation stakeholders to explore the necessary facilities that will support operations to handle the Why will this be particularly important influx of passengers that will be visiting Dubai during the six-month-long event. This includes in 2020 when the Expo takes place? Can you reveal any of Emirates' plans for the technology that will support a smoother airport experience for passengers. landmark event? consumers. Today’s travellers are ‘always connected’, thanks to their mobile devices, expecting services and information updates at their fingertips and to be able to take control of their own journey. The rules are changing, and we are already adapting our business model by leveraging data more effectively to help us tailor the passenger experience to give customers what they want, when they want it.

2017: Emirates marks 100th A380 delivery milestone

Responsible tourism is this year’s ATM theme – what progress has Emirates made as a sustainable tourism leader and what are your plans for the future? We are committed to taking progressive steps forward in our sustainable journey. Investment in modern, efficient aircraft and smarter flying techniques that minimise fuel consumption across our fleet demonstrates our proactive leadership in encouraging environmentally efficient air travel. Part of Emirates’ environmental strategy is to operate an eco-efficient fleet, and in the last financial year we retired our last remaining A340 and A330 aircraft. We now only operate a passenger fleet of A380s and Boeing 777s, and together with our Boeing 777 freighters, the average fleet age stands at 5.3 years, well below the industry average. A modern wide-body fleet delivers lower engine and noise emissions, helping us advance our objective of reducing our carbon footprint. We also work closely with air traffic management authorities from around the world to implement best practices in flight operations to help reduce fuel burn. On-board we recently introduced sustainably-made blankets to our Economy Class passengers on long-haul flights. Each blanket is made from 28 recycled plastic bottles, which would have otherwise ended

2013

2015

2016

2017

2018

Concourse A, the world’s first purpose-built A380 concourse, opens its doors at Dubai International

Marks its 30th year of operations

Becomes the only airline to operate an all A380 and B777 fleet

Marks nine years of A380 operations and celebrates its 100th A380 delivery milestone, strengthening its position as the world’s largest operator of the iconic double-decker aircraft

Orders 36 A380s worth US$16 billion. HH Sheikh Ahmed signs deal with Airbus’ John Leahy

Emirates rewrites aviation history with an order for 200 aircraft: 150 Boeing 777Xs and 50 A380s. At US$99 billion, it represents the largest order in civil aviation history

Cabin crew team crosses 20,000 employees Historic US$9.2 billion order with Rolls-Royce for 200 A380 engines

Places US$15.1 billion for 40 Boeing 787 Dreamliners

ATM YEARBOOK 2018 | 055

Emirates is the world's largest operator of the A380 superjumbo

up as landfill. Through these initiatives and among others, Emirates will continue to improve sustainability across our supply chain as well as all aspects of our operations. Emirates also supports important conservation initiatives such as the Dubai Desert Conservation Reserve here in the UAE, Wolgan Valley in Australia’s Blue Mountains, and United for Wildlife’s efforts to combat the illegal wildlife trade. You’ve always said the success of Emirates and the success of Dubai as a business and tourist destination are intrinsically linked. How does the airline and the aviation industry continue to underpin Dubai's success and what are the future prospects? From the very start, Emirates and Dubai have grown together. The geo-centricity of Dubai, which is at the crossroads of Europe, Africa, and Asia, has been the foundation for Emirates’ success in creating a global hub for travellers and cargo. Geography is an important pillar of Dubai’s growth story, but it can only go so far without the other essential pieces. Dubai’s leadership has a broad and purposeful strategy for the city and has initiated the infrastructure, systems, technology and investments needed to build a destination on a global scale – and has been successful in doing so. A great deal

056 | ATM YEARBOOK 2018

“In 25 years, Emirates will scale up even further by doubling in size” continues to be earmarked for infrastructure investments, particularly in aviation, which is forecast to contribute $53.1 billion to Dubai’s GDP in 2020 and will support more than 754,500 Dubai-based jobs. Looking beyond 2020, those numbers will develop further as efficient air transport links continue to grow, accelerating the pace of Dubai’s economic growth and diversification. We are progressing on our plans to

strengthen our global footprint, so that we can serve and connect even more cities across the world to and from Dubai. However, infrastructure and connectivity alone do not build economic prosperity and global leadership in this new era. Dubai’s future is firmly focused on harnessing science, technology and innovation to steer it towards a sustainable future that is ready for tomorrow’s challenges in an increasingly digitised world. Emirates will play a key role in supporting Dubai’s goals by developing transformational solutions to help reshape the future of aviation, ensuring we keep a leading role in the industry. What will Emirates look like as an airline in 25 years' time? In 25 years, Emirates will scale up even further by doubling in size. Our aim is to operate as a lean, agile organisation by utilising cuttingedge technology to make the on-ground and on-board journeys seamless. We will connect passengers through an even broader network than we have today, and we will also shift our entire operations to Al Maktoum International Airport, helping us unlock further growth. We will continue to prioritise the development of industry-leading product and service innovations that transform the air travel experience for our passengers.

ATM YEARBOOK 2018 | 057

The tourism pioneer

058 | ATM YEARBOOK 2018

Q. What has Dubai achieved as a tourism destination over the past quarter of a century?

Tourism has been a central pillar of Dubai’s socioeconomic progress over the past 25 years, with the city’s tourism and hospitality sector experiencing unparalleled expansion and increasing diversification. Innovating and adapting to the evolving nature of the global travel industry, Dubai has pioneered tourism in the Gulf region. From its beginnings as a small fishing village, the emirate is steadily growing in global recognition and appeal and is today the fourth most-visited city in the world, having welcomed 15.8 million international visitors in 2017, which was a new record.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), outlines Dubai’s remarkable tourism achievements over the past 25 years and its ambitions for the future, with its 2020 target of 20 million visitors just a “springboard” for ongoing success

Dubai Frame is an icon in the making

What ranks among the destination’s most significant achievements during this period?

Several key milestones stand out in Dubai’s growth and development over the past quarter of a century – milestones that have helped place Dubai on the map and raised its global profile as a leading tourism destination. These include, among many others, the opening of the iconic Burj Al Arab in 1999; the launch of the Dubai Cruise Terminal two years later; the completion of Mall of the Emirates with its famous indoor ski dome in 2005; the construction of Palm Jumeirah, which welcomed its first residents in 2006 and saw the opening of Atlantis, The Palm, in 2008; the launch of the Dubai Mall, also in 2008; the completion of Terminal 3 at Dubai International Airport and the commencement of Dubai Metro operations in 2009; the completion of the world’s tallest building, the Burj Khalifa, in 2010; and the opening of Dubai Opera, IMG Worlds of Adventure and Dubai Parks & Resorts in 2016. Hospitality: Dubai’s hotel and hospitality sector has grown and diversified in tandem with the city, with the total number of hotel and hotel apartment keys passing the milestone 100,000 mark in 2016. By the end of last year, that number stood at more than 107,000. Between 2013 and 2017, hotel inventory grew at a CAGR of 5.9%, with occupancy at a healthy and stable 78% despite a surge in capacity. Aviation: One of the most integral supply drivers to support tourism growth is the aviation sector, and Dubai’s evolution as a major tourism hub has been enabled by Dubai International Airport (DXB), which last year cemented its position as the world’s number one airport for international passenger traffic. Twenty-five years ago, DXB was home to just one terminal. Fast forward to 2017 and 88.2 million international passengers passed through the airport, which today, boasts three terminals. The dramatic increase in tourism to Dubai, as well as the emirate’s ambitious growth targets, necessitated the opening of a second airport, Al Maktoum International (DWC), which started operations in 2010. Another hugely important milestone was the establishment in 2008 of a second Dubai-based airline, flydubai, which has greatly increased the number of routes

ATM YEARBOOK 2018 | 059

to and from Dubai, and further boosted the emirate's tourism industry. Retail: Dubai’s retail sector, meanwhile, is a core lever of tourism growth. Dubai has been ranked the second most important international shopping destination globally by [commercial real estate analyst] CBRE, reflecting the size of the city’s retail landscape, being home to 57.3% of global brands. To further boost the city’s appeal as a retail destination among residents and visitors alike, Dubai Shopping Festival (DSF) was inaugurated in 1996. Having recently marked its 22nd year, DSF continues to be a key sales driver attracting visitors from around the world to Dubai. More recently, the focus on shopping has been further enhanced by Dubai’s Retail Calendar, which launched in December 2016. This showcases a programme of anchor retail activities driven by an active city-wide effort across shopping festivals, promotions and seasonal offer periods, exclusive retail experiences and activations. Expo: Another major milestone came in 2013 when the emirate was named as the host city for Expo 2020. This accolade has reinforced Dubai’s status as a leading global metropolis and a hub for business, thereby stimulating growth across the corporate and leisure tourism sectors. Culture: Dubai has evolved into one of the region’s most important and influential hubs for culture, art and design. The annual Art Dubai event has played a big part in this, together with other equally important events such as the Emirates Airline Festival of Literature and Dubai International Film Festival. At the same time, new venues including Dubai Opera and La Perle have helped to establish Dubai as an international destination for performing arts and worldclass entertainment productions. Partnerships: Dubai’s rapidly-growing reputation as a leading global tourism destination could not have been achieved without our successful cross-sector partnerships with Dubai stakeholders. We are continuously developing

“Tourism has been a central pillar of Dubai’s socio-economic progress over the past 25 years” 060 | ATM YEARBOOK 2018

Dubai Water Canal is one of the city’s newest attractions

initiatives in support of and in collaboration with these important players, recognising the huge contribution that each makes towards Dubai’s success as we work together to realise our shared goals.

In 2018, what defines Dubai as a tourism destination?

Today, Dubai is a fully-fledged, multi-faceted tourism destination that offers visitors from all over the world a multitude of unforgettable and unique experiences. Having built a long-standing reputation for five-star luxury, the city’s high-end proposition continues to draw travellers, yet the emirate’s growing mid-market offerings have also broadened its appeal, meaning Dubai truly caters to the full spectrum of visitor segments from markets across the globe. Family focus: In recent years, a core focus has been to position the city as the world’s leading family destination. Indeed, families and couples contribute more than half of all travellers visiting the city. We have continued our infrastructure investments across the family entertainment landscape – tailored events, attractions and experiences such as Dubai Parks & Resorts, IMG Worlds of Adventure, La Mer and Dubai Safari Park all contribute towards enhancing Dubai’s global appeal among families and experience seekers. Chic and boutique: The high quality and standards of Dubai’s hotel establishments have always been a defining characteristic of the city’s tourism offering. Internationally-branded properties that opened in 2017 include The St. Regis Dubai, Al Habtoor Polo Resort & Club, Bulgari Resort Dubai and Renaissance Downtown Hotel, while home-grown brands continued to play an important role, with the opening of The Address Boulevard. All of these properties are proving to be very popular choices for international travellers. There has also been a focus on diversifying the city’s hotel inventory and, supported by our tourism and hospitality stakeholders, we have been working to promote the city as a destination for tourists across the mid-range spectrum. Incentivised by government initiatives, there has been a big push to build more mid-market hotels and attractions in the city, with several new trendy and boutique accommodation propositions carving a niche for themselves in the local market.

DUBAI TOURISM IN 2017

15.8m overnight tourists

107k+ hotel rooms

Visitor Numbers Up (y-o-y)

From Russia La Perle is putting Dubai on the world entertainment map

Another visitor drawcard, Dubai Opera From China

From India

121% 41% 15%

most visited city in the world

625k 157k cruise tourists

The completion of The Palm Jumeirah in 2006 took Dubaiâ&#x20AC;&#x2122;s tourism offering to new heights

cruise ships

88.2m passengers at DXB

ATM YEARBOOK 2018 | 061

Kxxyxyxyyxyxyxyxyxyxyx xyxyxyxyyxyxyxyxyxyxyx This includes the introduction of hotel concepts such as Rove Hotels. Cultural clarity: We have also been working to raise awareness of Dubai’s unique culture and history. Our goal is to immerse Dubai’s visitors in our rich heritage, revealing a fascinating side to Dubai that many may not have expected. For example, the ongoing Dubai Historic District project aims to enhance the visitor experience in some of Dubai’s oldest neighbourhoods, while the Etihad Museum, which opened in 2017, provides the culturally curious with an enriching overview of the birth of the United Arab Emirates and the story of the fathers of the nation. Additional museums are planned to open in the coming years, including Shindigha Museum and the Museum of the Future. Nature at its best: At the same time, we have been raising awareness of Dubai’s natural beauty and its lesserknown areas beyond of the main metropolis. The exclave of Hatta, for example, offers a wealth of adventure, outdoor experiences and cultural offerings amid the rugged scenery of the Hajar Mountains. To add to the mix is the UAE’s first national park, Al Marmoom, which was opened at the beginning of 2018, providing an opportunity for tourists to interact, learn and appreciate the flora and fauna of the emirate. Cruise in focus: In addition, Dubai is increasingly

Mountainous Hatta is a playground for adventure seekers

“Today, Dubai is a fully-fledged, multi-faceted tourist destination that offers visitors from all over the world a multitude of unforgettable experiences”

1999: The Burj Al Arab is unveiled to the world’s amazement

2009: Dubai Metro starts operations

Dubai Tourism's ultimate goal is make Dubai world’s numberitsone 1996:theDubai welcomes firstfamily holiday cruise destination ship

25 YEARS IN DUBAI

2005: Mall of the Emirates opens, including Ski Dubai

1996

1999

2003

2006

• Inaugural Dubai Shopping Festival (DSF) • Inaugural Dubai World Cup • First cruise ship docks in Dubai

• Burj Al Arab opens as the world’s first seven-star hotel

Dubai Marina is established

• Dubai becomes a home-porting cruise destination for the first time • DXB Terminal 3 opens • The Dubai Mall is unveiled, featuring Dubai Aquarium & Underwater Zoo, the world's largest indoor aquarium • Low-cost carrier flydubai begins operations

1998 • DXB Terminal 2 opens

062 | ATM YEARBOOK 2018

2001 • Construction begins on Palm Jumeirah • Dubai opens its first cruise terminal

2005 • Mall of the Emirates opens (including Ski Dubai) • Dubai begins work to restore its historic districts, starting with Al Bastakiya

viewed as a key winter-sun cruising destination, with cruise tourism adding yet another element to the city’s proposition. The 2016/2017 cruise season saw more than 625,000 cruise tourists visit the city, via a total of 157 ship calls – increases of 15% and 18% respectively when compared to the previous season – and we are working towards our target of receiving one million cruise passengers by 2020. The Connector’: Finally, Dubai’s tourism industry has

Some of Dubai’s oldest neighbourhoods are being enhanced to boost the city's cultural appeal

and will continue to benefit from the city’s traditional role as ‘The Connector’. Situated in a prime geographic location, where east meets west, Dubai is a ‘gateway city’ and a key strategic hub for the region as a whole. This is reflected in the city’s diverse population, comprising more than 200 nationalities. Dubai’s large expatriate population actively adds to the city’s cosmopolitan, multicultural offerings, with home-

2018: Al Marmoum Desert Conservation area is inaugurated

2016: Dubai Parks & Resorts opens for business

2017: Dubai Safari opens

2009

2013

2014

2016

2017

• Atlantis The Palm opens • The world’s tallest building, Burj Khalifa, is completed • Dubai Metro begins operations

• Inaugural Dubai Food Festival takes place • 2020 Tourism Vision is announced • Dubai wins World Expo 2020 bid

• Dubai Tourism launches new branding

• Dubai passes the 100,000-hotel-rooms mark • Dubai Water Canal opens • IMG Worlds of Adventure and Dubai Parks & Resorts both open their doors • Dubai Opera makes its debut in Downtown Dubai

• Dubai College of Tourism launches Dubai Expert and Dubai Way training programmes • Dubai Safari opens

2010 • Al Maktoum International Airport welcomes its first aircraft • Jumeirah Beach Residence complex is completed

2015 • Dubai Tourism announces Dubai Sustainable Tourism Strategy

2018 • Dubai Frame opens in Zabeel Park • Al Marmoum Desert Conservation area is inaugurated

ATM YEARBOOK 2018 | 063

grown retail and dining concepts springing up across the city, which is enhancing the experience for residents and visitors alike.

How is Dubai evolving as a global tourism destination and what will be your main areas of focus for the next few years?

We are upping the pace as we approach 2020, reinforcing Dubai’s position as a bustling, modern metropolis. Over the next few years we expect to be highly targeted, driving greater consideration and elevating urgency to visit Dubai as the destination of choice for both business and leisure audiences worldwide. As we prepare to welcome 20 million visitors in time for Expo 2020, the emirate’s public and private sectors are working to bring quality projects to Dubai to continuously enhance the city’s proposition. New projects: Mega-developments set to dominate the 2020 skyline include Bluewaters Island, featuring the spectacular Ain Dubai observation wheel and Dubai Creek Harbour with its majestic observation tower, which is set to become the tallest building in the world. While projects such as these are sure to grab the headlines, Dubai is also continuously working to enhance the visitor experience through other cross-sector initiatives and developments. New markets: Looking ahead we anticipate multiple challenges in the global travel sphere. However, Dubai’s diversified market strategy allows us to minimise risk exposure and shield us from over-reliance on any one country or region. There are several markets

064 | ATM YEARBOOK 2018

“Dubai’s tourism industry has and will continue to benefit from the city’s traditional role as ‘The Connector” that we have identified as having high growth potential, including a number of emerging markets, and our goal is to tap into these. They include countries such as Nigeria, South Africa, Malaysia and Indonesia. More visa initiatives: We will also continue to work in partnership with the General Directorate of Residency and Foreigners Affairs to update visa regulations for our source markets, making it increasingly easy to visit Dubai. In 2017, China and Russia were two of our fastest growing source markets, with year-on-year increases of 41% and 121% respectively. This success can be attributed to the easing of visa regulations for visitors from both countries. In addition, Dubai now offers visa-on-arrival access to Indian passport holders with a UK or EU residency visa, or a US visa or Green Card. Again, this has had a significant and positive impact on visitor numbers, with 2017 witnessing a 15% increase in Indian tourists travelling to Dubai compared to 2016.

we are confident that we will see these positive trends continue into the years leading up to 2020. However, achieving our 2020 Tourism Vision is not our end goal, rather it is the springboard that will stimulate ideas and initiatives that will drive the economy forward and boost the knowledge-sharing community. Post-2020, tourism will continue to thrive as the sector works to further diversify the city’s offerings, developing innovative campaigns that emphasise Dubai as the ideal destination for leisure and business. Hosting Expo 2020 will also reinforce our capabilities to host bigger international business events and congresses, which will ultimately account for a rise in business visitors and delegates.

What plans do you have to improve the guest experience using technology?

Bluewaters Island is Dubai’s latest ‘destination within a destination’

Expanded responsible tourism practices: Sustainability is another key focus for Dubai Tourism moving forward, with both the tourism and hospitality sectors set to play critical roles in achieving Dubai’s wider sustainability goals. Dubai Tourism and its Dubai Sustainable Tourism programme are committed to demonstrating leadership and responsibility regarding sustainability within the industry, and will continue to roll out initiatives and industry standards, thereby mobilising change to be implemented across the sector.

Your 2020 target is 20 million arrivals – how confident are you of achieving this goal and where will you go from there?

The emirate has made steady progress towards achieving its Tourism Vision of 20 million visitors per year by 2020, doubling the number welcomed in 2012. In 2017, Dubai recorded a total of 15.8 million overnight tourists – setting a new record for the emirate and underlining the sustained strength and resilience of its travel and tourism sector. Our performance in 2017 represents a strong 6.2% year-on-year increase in visitors compared to 2016, marking another positive step towards our goal. Dubai has cemented its position as the fourth most visited city in the world, setting the stage for continued acceleration in tourism volumes through our strategic investments, innovative destination propositions and longterm global partnerships. As our city further bolsters its global tourism standing,

Dubai is a city built on innovation. From the implementation of Smart Palms in 2016 and 2017, which provide the majority of central Dubai with free Wi-Fi, to a more advanced mechanism to measure and track the satisfaction levels of visitors to the city, we continue to push ourselves and the potential of Dubai as a tourist destination. The findings of our Annual Visitor Satisfaction Survey will continue to inform Dubai Tourism’s ongoing efforts to deliver a superior end-to-end destination experience, ensuring visitors become loyal repeat travellers, supported by synchronised private and public partnership projects at all stages of the visitor journey. Last year also saw the launch of ‘Dubai Expert’, an innovative online educational game created exclusively for travel agents. A turn-based digital card game, participants select the best cards – each with an attraction in the city – from an automatically generated deck, to create an ideal itinerary for a traveller. Various traveller profiles make up the 30 ‘missions’ of the game, with the best combination of activities earning higher scores. The platform also includes 25 videos from experts that serve as a guide of what to do in Dubai – including family entertainment, gastronomy, shopping, theme parks, culture and heritage, among others. Finally, in line with the Dubai Government’s 10X Initiative, which is challenging government entities to embrace disruptive technology and trends, and to seek new ways of incorporating innovation into their work, over the coming years we will roll out initiatives that democratise travel through the use of emerging technologies. One such example will be the launch of a block chainencrypted virtual market ecosystem for the industry. Announced in February 2018, this global first innovation will be implemented within the coming 24 months, providing all of Dubai’s hotels with a new distribution channel. It will present inventory and prices in real time, offering guests more accommodation choices and giving all hotels an equal opportunity to attract guests.

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20 20 VISION

066 | ATM YEARBOOK 2018

ver the past 12 months, the Expo 2020 Dubai organising committee has marked several major milestones on its journey to delivering what promises to be the largest and most successful World Expo in the event’s history. Here’s a round-up of some of the major announcements and achievements witnessed in 2017 and early 2018 as Dubai’s Expo plans take shape, with the District 2020 legacy development perhaps the biggest news of the year.

Dubai’s preparations for the world’s biggest Expo yet are well under way

District 2020 – Expo 2020 Dubai’s legacy development

EXPO FACTS District 2020 will be a collaborative environment

It will take place from 20 October 2020 to 10 April 2021 It will be visited approximately 25 million times 70% of visitors will hail from outside the UAE, representing the largest international visitor percentage in Expo history

The Expo 2020 Dubai site

DISTRICT 2020 UNVEILED The hotly-anticipated details of Expo 2020 Dubai’s legacy development, District 2020, were unveiled in September 2017. The district will include 65,000 square metres of residential space and 135,000 square metres of commercial space in a location that will be home to world-class innovation, educational, cultural and entertainment facilities, as well as a conference and exhibition centre. District 2020 is designed to facilitate modern ways of living, blending work and recreation in an ecosystem that fosters closer connections physically and digitally. Her Excellency, Reem Al Hashimy, UAE Minister of State for International Cooperation, Director General of Dubai Expo 2020 Bureau, explains: “Back in 2013 when we won the bid to host this great event, we set ourselves two clear objectives in line with our leaders’ vision: to stage a World Expo that would amaze the world and build a lasting legacy with a global destination that offers a new alternative for urban living. “His Highness Sheikh Mohammed Bin Rashid Al Maktoum (Vice President and Prime Minister of the UAE and the Ruler of Dubai) instructed us to build a site for a permanent legacy and therefore we had to think of ways to capitalise on what was being built for Expo as well as

for post-Expo. We have created District 2020 to achieve that goal. It has been a key part of our planning from the very start, not just for our legacy team but the entire Expo organisation.” District 2020 has been designed to be environmentally progressive and sustainable, reflecting the changing demands of the modern world. Every building will meet or exceed the rigorous LEED Gold standards in sustainable construction. It will be home to iconic structures such as Al Wasl Plaza; the Sustainability Pavilion; which will live on as a Children and Science Centre, and the falcon-shaped UAE Pavilion. They have all been designed by some of the world’s most renowned architects. “District 2020 will continue to carry forward Expo 2020’s mission of connecting people, offering a new urban experience,”adds Marjan Faraidooni, Senior Vice President of Legacy Impact and Development at Expo 2020 Dubai. “It will also be among the best-connected districts in the world: within an hour of the centres of Abu Dhabi and Dubai, next to what will be the world’s largest airport, the Jebel Ali Port, and with world-leading digital infrastructure including 5G.” The conference and exhibition centre is being developed

It will include more than 200 participants including nations, multilateral organisations, businesses and educational institutions More than 30,000 volunteers of all ages, nationalities, cultures and backgrounds will be involved The Expo site covers a total area of 4.38 sq. km, including a 2 sq. km gated precinct It is located within the Dubai South District, adjacent to Dubai World Central Airport

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Al Wasl Garden

LEAVING A LEGACY DISTRICT 2020 MARKS THE CONTINUATION OF THE EXPO JOURNEY IN THE FOLLOWING WAYS: Design: District 2020 will foster a perfect work-life balance in an integrated and walkable community, connecting entertainment and lifestyle offerings, such as the Al Wasl Plaza and UAE National Pavilion, with flexible and modern office buildings. The district will utilise the latest strategies, construction materials and innovations to maximise water efficiency and minimise energy use. All buildings will have at least LEED Gold Certification. Business: District 2020 will be an innovation hub for those with the urge to connect with others and live at the centre of human innovation. It will be a contributor to the UAE economy, attracting investment and exceptional talent to an ecosystem designed to connect people, goods and ideas, and facilitate access to markets, knowledge and innovation. It will be a place for those who want to operate in a dynamic, collaborative environment, where companies in big data, the internet of things and augmented reality, can easily connect. It’s for the start-up, the SME and the multinational. Community: District 2020 will be at the heart of Dubai South, an emerging master-planned city. The district includes 65,000 square metres of residential space, Al Wasl Plaza as the central gathering point, 10km of cycling track and 45,900 square metres of parkland – the equivalent to six football pitches. It will be a home, workplace and retreat.

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Technology: District 2020’s digital infrastructure will deploy a high speed, resilient network utilising the latest available technologies to provide high performance plus scalability, flexibility and security. It will boast one of the first 5G mobile networks in the world. Education: District 2020 will also be home to world-class education, academic and research facilities, a Children and Science Centre, and museums and galleries, to support business development and empower the young. Transport: District 2020 will be one stop from Dubai World Central – set to become the world’s largest airport – on the dedicated Route 2020 Dubai Metro line that is currently under construction. It is also adjacent to four major UAE highways and close to Jebel Ali Port, the largest marine terminal in the Middle East.

by Dubai World Trade Centre to build on Dubai’s reputation as the Middle East’s premier destination for major events, conferences and exhibitions.

GLOBAL MARKETING FIRST In January this year, Expo 2020 organisers launched the event's first international marketing campaign, which featured images of hands to demonstrate the possibilities of collaboration between people. The campaign’s visuals create the illusion of readilyrecognisable objects, including the Burj Khalifa, a lightbulb, planet Earth and wind turbines. Each scene or image is designed to illustrate the Expo 2020 theme of ‘Connecting Minds, Creating the Future’ by showing that people can collaborate to produce greater results and create a better future, together. The campaign includes TV, digital, billboards, print, cinema and social media, with extensive coverage across the UAE and GCC and selected activity in major international markets such as the US, UK and India.

UAE PAVILION TAKES SHAPE

At the end of 2017, Dubai took another giant leap forward in its preparations for Expo 2020 with the The World: The UAE sits at the crossroads foundations of the futuristic falcon-inspired UAE pavilion of the world, geographically and culturally. laid by His Highness Sheikh Ahmed bin Saeed Al Two-thirds of the world's population are Maktoum, Chairman of the Expo 2020 Dubai Higher no more than an eight-hour flight from Committee, Dubai Civil Aviation Authority and CEO of Each that Expo20 zone will be themed the country. It is estimated million Emirates Group. people will visit Dubai each year by 2020 “The UAE pavilion will undoubtedly be one of the and 25 million visits are expected at Expo most prominent attractions of Expo 2020, drawing in 2020 Dubai between October 2020 and many millions to witness its futuristic design. It will be a April 2021 – 70 percent of which will be wonderful opportunity to share our Emirati culture and from outside the host nation, the largest achievements while showcasing our ambitious vision for percentage in World Expo history. the future,” according to Sheikh Ahmed. He describes it as “an architectural marvel” that will become “a lasting icon of our nation”. The pavilion is being built by Arabtec Construction, a

subsidiary of Arabtec Holding, which won the contract ahead of various national and international companies. Dr Sultan bin Ahmed Sultan Al Jaber, Minister of State and Chairman of The National Media Council (NMC), which has been responsible for building and operating the UAE pavilion at all international Expos since 2006, says the 2020 structure will become “a prominent landmark” and “the main attraction” at the event. “The pavilion showcases the history of the UAE, which stretches over thousands of years, and tells the story of our wise leaders, their vision and their achievements that have transformed the UAE into an international role model,” he continues. “At the same time, the structure will introduce visitors to the UAE’s ambitious aspirations for the future, all the way till 2071.” The UAE pavilion will take the shape of a flying falcon and is designed to reflect the values of openness, communication and tolerance. Once completed in 2019, it will span an area of more than 15,000 square metres across four floors including a 1,717-square-metre top floor dedicated to hospitality and a 588-square-metre mezzanine floor to house support units.

SIEMENS’ NEW EXPO HQ In April last year, Siemens AG, one of the largest manufacturing and electronic companies in the world, revealed plans to establish its global logistics headquarters at the Expo 2020 site. The German firm will locate some of its key businesses at the 4.38-square-kilometre site in Dubai South to capitalise on the industrial and logistics developments in the emirate. Siemens will make use of the existing infrastructure that is already being put in place on the site and use the permanent buildings of Expo 2020 Dubai as the new home for its future HQ , which will include bases for its airports, cargo infrastructure and ports teams. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Expo 2020 Dubai Higher Committee, says Siemens’ decision to establish its global logistics headquarters at the site after 2021 is “a vote of confidence for the strong viable legacy plan for the Expo 2020 site and confirms the global role Dubai plays as an international hub for business and the logistics,

The UAE Pavilion

An artist's impression of the Expo site aviation and maritime industries”. Expo has also named Siemens a Premier Partner for Intelligent Infrastructure and Operations, providing a wide range of innovative solutions, technologies and products to help plan, build and operate an exceptional Expo that will continue to make a meaningful impact well beyond its closure.

THE EXPO FAMILY GROWS In October 2017, 29 countries signed official participation contracts at the International Participants Meeting (IPM) of Expo 2020 Dubai. The signatories include: Azerbaijan, Bahamas, Bahrain, Belarus, Burkina Faso, Cabo Verde, Central African Republic, Cuba, Czech Republic, Democratic Republic of Congo, East Timor, Grenada, Guinea, Kuwait, Lesotho, Liberia, Marshall Islands, Oman, Nauru, Saint Kitts & Nevis, Saint Lucia, Senegal, Sierra Leone, Soloman Islands, Somalia, Switzerland, Togo, Tuvalu, and Yemen. “I am delighted that our 2020 World Expo family has grown, with 15 additional countries publicly announcing their participation and a further 29 signing contracts of participation,” says UAE Minister of State for International Cooperation and Dubai Expo 2020 Bureau Director General Reem Al Hashimy. Other nations that signed up to participate in Expo 2020 in 2017 include Chile, Germany, Greece, Indonesia, Italy, Kazakhstan, Luxembourg, Monaco, Nigeria, Slovenia and the United Kingdom. More than 180 nations are expected to have a presence at the event.

AN EXPO WITH PURPOSE Expo 2020 Dubai’s theme is ‘Connecting Minds, Creating the Future’, recognising that generating sustainable solutions to global problems demands collaboration across cultures, nations and regions Expo 2020 Dubai’s subthemes are Opportunity, Mobility and Sustainability, which are aligned to UAE Vision 2021’s mandate to develop the country’s knowledge economy. This involves nurturing innovation, encouraging entrepreneurship and supporting small and medium enterprises (SMEs) Expo’s long-term strategy is intrinsically linked to the goal of UAE Vision 2021, which calls for the UAE to become one of the world’s leading countries by the time it celebrates its Golden Jubilee in 2021

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REALITY Tourism industry magnate Ghassan Aridi, CEO of Alpha Tours, shares his memories of Dubaiâ&#x20AC;&#x2122;s rise to international acclaim and predicts an exciting future for a destination defined by its constant reinvention and evolution 072 | ATM YEARBOOK 2018

hassan Aridi is one of few Dubai tourism industry stalwarts who remembers the first-ever Arabian Travel Market (ATM) staged in 1994. It marked a poignant moment in his career as the entrepreneur looked to harness the emirate's huge potential as a world-class tourism destination. A few years before in the early 1990s, Aridi had visited

the UAE to seek investors for tourism projects based in Marbella, Spain, and immediately, he “fell in love” with the country. He also met with His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline, who shared with him the future vision for Dubai and its fledgling tourism industry – and the rest, as they say, is history. Excited by what he heard, Aridi relocated to Dubai and soon after, in 1995, established his own Destination Management Company (DMC). “Since then, I have witnessed the very fast growth of Dubai’s tourism industry, driven by the vision of the emirate’s ambitious leaders,” he says. “Right from the start, the government encouraged close collaboration between the public and private sector, providing many incentives for people like me to establish tourism businesses, and at the same time, heavily promoting Dubai as the best of the best.” However, Dubai’s quick rise to prominence internationally would not have been possible without Emirates Airline, Aridi stresses. “The carrier has been the most important factor propelling change and made Dubai what it is today, because tourism is about access and connectivity and that is what Emirates provides. It connects the world to Dubai and the brand is everywhere.” The Department of Tourism and Commerce Marketing (DTCM), which was established in January 1997, replacing the Dubai Commerce and Tourism Promotion Board (DCTPB), has also been a major driving force behind Dubai’s rapid transformation into a world-class tourism destination. “I remember when we were told the DTCM was replacing the DCTPB and it was being chaired by His Highness Sheikh Mohammed [then Crown Prince, now Vice President and Prime Minister of the UAE and Ruler of Dubai],” recalls Aridi. “At that moment we all realised something big was on the horizon. It was an indication for us all that huge change was ahead. It was a defining moment and since 2006, the year Sheikh Mohammed became Ruler of Dubai, we have seen big and fast changes to the emirate’s tourism industry.” Industry veterans such as Aridi, who have been major tourism industry stakeholders for the past 25 years, have played a significant role in helping shape Dubai’s destination strategy. “I grew up in Spain, with my family working in tourism, and we gave Dubai many ideas, taking part in focus groups, sitting on advisory boards and committing sponsorship to initiatives that promote Dubai to the world,” he explains. “When the relationship between the public and private sector is good, you work closely. You listen and learn and governments listen and learn. We did a lot for Dubai and Dubai did a lot for us.” Today, Aridi plays an advisory role as an experienced industry identity who has witnessed Dubai’s evolution. As the emirate has developed into a major global hub, so his business, Alpha Tours, has established a formida-

“We did a lot for Dubai and Dubai did a lot for us”

Left: Dubai continues to evolve at pace Above: Projects such as Burj Khalifa have put Dubai on the map

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Clockwise from top left: Alpha Tours is expanding its helicopter tour offerings In Dubai, anything – and everything – is possible Attractions such as Dubai Opera have enriched the destination offering

ble reputation as a leading DMC, offering services that range from ground handling, hotel reservations, tours and excursions, to developing programmes for specialised leisure groups related to eco, medical and sports tourism, as well as tailormade itineraries for VIPs and MICE delegates visiting the city. “We provide the DTCM with feedback, market analysis and advice, along with representatives of major hotel groups and other influential players in Dubai’s tourism market,” he says.

DUBAI IN 2018 AND BEYOND In 2018, Dubai is “in the club of top 10 most-wanted destinations”, according to Aridi. “It has also become one of the best destinations in terms of security.” This has not changed in a quarter of a century, he says, recalling how many years ago when the DCTPB was toying with the idea of a promotional slogan for Dubai,

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it considered ‘the safest destination in the world’. “Today, it is still the safest destination in the world, but with so much more to offer,” he continues. “We have the best hotels, some of which, like Atlantis, or the Jumeirah Group’s Madinat offering, are destinations in their own right, as well as several theme parks and cultural attractions such as Dubai Opera and the new La Perle show. The whole product is very rich.” He argues the city's more diverse offering has “dramatically improved” the average length of stay per visitor to Dubai, while appealing to new source markets and traveller demographics. “Tourism is a fashion and you should always be fashionable, unless you are a classic destination," he says. "Dubai is open and there is always room for something new.” Aridi indicates there is “something big” planned for Dubai, beyond the tallest building in the world (the Burj

GHASSAN ARIDI’S CAREER HIGHLIGHTS THE HOST

“In another 25 years’ time, I am sure Dubai will rank among the world’s top five destinations” Khalifa), the largest mall in the world (Dubai Mall), mega man-made islands such as The Palm Jumeirah and Deira Islands, a vast unspoiled desert, and much more. But he’s remaining tight-lipped about the tourism secret for now. What he can talk about though is the potential for medical tourism – with many new hospitals and supporting infrastructure currently in construction – and the opportunities that Dubai staging the World Expo in 2020 will bring. “Alpha Tours will definitely be involved in handling visitors to the event and showcasing the destination,” he says. “The entire world will be coming to Dubai during the six-month Expo; it’s going to be a great event for us and Dubai.” Expo 2020 Dubai’s timing could not be better – it will further diversify the emirate’s tourism source markets, bringing in fresh business to the destination, before during and after the event, supporting Alpha Tours’ development strategy. Over the past few years the DMC has witnessed double-digit growth as business from Russia – one of its core customer markets – has bounced back, while new markets, particularly China, have developed rapidly. This was spurred by the UAE government granting visas on arrival for both Chinese and Russian visitors at the end of 2016/beginning of 2017, which has sparked a huge increase in visitors from both markets. DTCM figures reveal that among Dubai’s top 20 feeder markets, Russia is leading the growth charts, posting a 95% increase in arrivals during the first nine months of 2017, compared to the same period in 2016. Meanwhile, China is in fifth place in terms of source markets with an impressive 49% year-on-year growth,

Lebanese-born Ghassan Aridi is an industry veteran with more than 35 years' industry experience. A tourism graduate from the University de Tourismo, Spain, Aridi started his career promoting the Spanish destination Marbella in the UAE in the early 1990s. He fell in love with the destination and the government’s tourism vision and in 1995, established Destination Management Company (DMC) Alpha Tours. Since then, he has transformed the company into one of the leading independent DMCs in the Middle East, with services ranging from ground handling, hotel reservations, tours and excursions to developing specialist itineraries for VIPs and MICE groups. Alpha Tours handles more than one million visitors to Dubai annually and books more than double that in room nights on their behalf, working as a local partner for big-name travel, airline and cruise companies, from Virgin Holidays to Emirates Airline. THE HOTELIER In March 2012, Aridi acquired the rights to develop Paramount Hotels & Resorts. He is the founding chairman of the hotel management company, which is under licence from Paramount Film Studios, Los Angeles, and is poised to open several hotels and residences

in the Middle East in 2018. Aridi is also Chairman of GAA Marta Consulting, a tourism and hospitality development consultancy firm that advises governments, destinations and resorts around the world. THE ADVISOR Aridi has always played an advisory role, having worked closely with Dubai’s tourism leaders for many years. During his career he has advised tourism ministries in Lebanon, Morocco, Kuwait, Brazil and South Africa and is among the few travel professionals listed in the International Who’s Who Historical Society in the US.

delivering 573,000 visitors during the first three quarters of last year. India remains Dubai’s number one source market, delivering 1.48 million arrivals between January and September 2017, up 20% year on year. However, it won’t be long until China takes top slot, according to Aridi. “It’s coming up fast and big and it’s a market we are focusing on,” he says. Alpha Tours currently handles more than one million travellers to Dubai each year. Looking ahead, the numbers will rocket as Aridi and his team not only look East for big business, but focus on up-and-coming Western markets such as Scandinavia, which he believes holds strong potential. Developing Alpha Tours’ MICE business and expanding its well-known Dubai heli-tour offering is also part of his game plan, with more choppers soon to be delivered and of course, the company will continue to grow in tandem with Dubai as it reinvents itself to the amazement of the world. “In another 25 years’ time, Dubai will rank among the world’s top five destinations [in terms of visitor numbers],” says Aridi. “I am sure this growth curve we have witnessed, driven by the vision of the government, will be for always.”

Above: Aridi shows HH. Sheikh Mohammed the highlights of Arabian Travel Market

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An exceptional lifestyle brand of the future

As Emaar Hospitality Group marks more than a decade in business, it looks forward to a new era of growth driven by Frem, Director of internationalJadexpansion Sales & Marketing, Six and leading-edge Senses Zighy Bay technology that is set to transform the guest experience, explains CEO Olivier Harnisch

One of Emaar Hospitality Group’s newest properties, Address Boulevard

Olivier Harnisch, CEO, Emaar Hospitality Group

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Q: You describe Emaar Hospitality Group as a provider of 'lifestyle experiences'. How is this shaping your brand positioning in 2018? Emaar Hospitality Group operates three hotels and resorts brands, serviced residences, leisure clubs and lifestyle dining venues, which are all focused on providing exceptional lifestyle choices. Our premium lifestyle brand, Address Hotels + Resorts; upscale lifestyle brand, Vida Hotels and Resorts; and the contemporary midscale brand, Rove Hotels, are all designed to ensure our business and leisure guests receive memorable ‘home-awayfrom-home’ experiences. This is not only crucial for 2018, but for the long term, because providing

choices that meet the aspirations of our guests is our top priority. You recently stated your guests and visitors expect you to be ‘glocal’. What did you mean by this? Glocalisation is not a new concept. The term dates back to 1980 when it was coined by sociologist Roland Robertson in reference to the need for global brands to have a local context. This still holds true for the hospitality industry as guests become increasingly discerning. They expect world-class services and amenities yet seek locallyrelevant cultural experiences. Through our three

Address Fountain Views will feature 193 guest rooms and suites with stunning views

Vida Downtown fills the gap in the Dubai market for upscale lifestyle properties hotel brands and the values they put forth, we are addressing the need to deliver the ‘glocal’ experience. We are a home-grown hospitality firm that operates to international standards. What made 2017 memorable for Emaar Hospitality Group? On a personal note, I joined Emaar Hospitality Group in 2017, which also marked the company’s 10th anniversary and one of our best years for growth as we expanded our portfolio in Dubai and international markets. We signed hotel management contracts in Saudi Arabia, Bahrain, Turkey, Egypt and The Maldives, and in Dubai, we opened Address Boulevard in Downtown Dubai, as well as two new Rove hotels: Rove Healthcare City and Rove Trade Centre. We also achieved a milestone of 10,000 hotel rooms across 11 operational hotels and 30 upcoming projects. Of these, more than 2,500 are operational (at the group’s 11 hotels in Dubai), while more than 7,500 hotel rooms are under development. Most significantly, we introduced new digital initiatives that enhance the customer experience such as dedicated apps. It was your first year as the company’s CEO. What were your greatest achievements? Apart from the organic growth of our company – in terms of its expanding geographic footprint and securing new hotel management contracts – I believe the most significant achievement was inspiring our team of amazing professionals to push the boundaries and deliver outstanding value for our customers. The digital transformation of our hotels has been a game changer for us and this has further enhanced the value that we offer our guests. We secured a landmark project in Saudi Arabia with Jabal Omar Development Company (JODC), the region’s leading real estate development company, which selected us to manage its flagship hospitality project in the Holy City of Makkah. Jabal Omar Address Makkah also marks the

debut of our renowned Address Hotels + Resorts brand in the kingdom. The hotel is scheduled to open in 2019 and is located just steps away from the Grand Mosque. I am also delighted about our expansion to The Maldives, with Address Madivaru Maldives Resort + Spa underlining our presence in the Indian Ocean. We also introduced our new approach to hotel management agreements. This is a departure from the prevalent fee structure in the hospitality sector, where hotel operators receive a base fee as a percentage of gross revenue and an incentive fee based on the gross operating profit. Our model is based on an incentive fee only, which is driven by the operator’s ability to generate profits rather than revenues. In an industry where most global fees earned are linked to revenue, the new model aligns the interests of the owner and operator as it focuses on profit generation, replacing the emphasis on topline results with a focus on bottom-line achievement. What are the company’s plans for 2018? Our strategy is to continue expanding in the UAE and other key international locations, as well as to reach out to new feeder markets. We aim to capitalise on the impressive growth in tourist arrivals from India, China and Russia, as well as markets such as Saudi Arabia and Africa. We started the year on a promising note, announcingthe

Address Sky View will have 169 luxurious rooms and a unique Sky Bridge

EMAAR HOSPITALITY GROUP AT A GLANCE • Hospitality and leisure subsidiary of global developer Emaar Properties

• 31 upcoming projects in the UAE and international markets

• Strong footprint in Dubai and expanding to international markets including The Maldives, Turkey, Bahrain, Egypt and Saudi Arabia

• Emaar Leisure Group assets include Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club

• Three distinctive brands: Address Hotels + Resorts, Vida Hotels and Resorts, Rove Hotels;

• Lifestyle Dining includes At.mosphere, Burj Khalifa, La Serre Bistro & Boulangerie, Sean Connolly at Dubai Opera and Toko

• 11 operational hotels in the UAE • 3 serviced residences operational in Dubai

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Rove Trade Centre, a contemporary midscale hotel in one of Dubai’s commercial districts

“We are addressing the need to deliver the ‘glocal’ experience. We are a home-grown hospitality company that operates to international standards” DID YOU KNOW? In 2017: • Emaar Hospitality Group marked its 10th anniversary • Emaar’s hospitality and leisure, commercial leasing and entertainment businesses generated combined revenues of AED 2.722 billion (US$741 million) • Emaar’s hotels across the Address, Vida and Rove brands recorded an average occupancy rate of 79%, which was higher than Dubai’s industry average • Three new hotels opened: Address Boulevard, Rove Healthcare City and Rove Trade Centre

first Rove Hotels property in Saudi Arabia – Rove King Abdullah Economic City – and we are also expanding our portfolio of lifestyle dining venues, with new additions to be announced in due course. However, what is central to our plans for 2018 is digital transformation. In partnership with Accenture Strategy, we have unveiled three new projects that will leverage the Internet of Things and artificial intelligence to enhance the guest experience, promote organisation-wide digital innovation and drive operational excellence. We are also strengthening our environmental commitment, having joined hands with the Emirates Green Building Council for ‘Green Key’ accreditation of our 15 hotels and leisure assets. Where do you see the most potential for growth in terms of the region’s hospitality sector? The potential for growth comes from three streams: the UAE and new geographic markets; brand segmentation to create new experiences that suit the aspirations of nextgeneration travellers; and digital transformation that will scale-up customer service to drive brand loyalty. We are moving at pace to strengthen our physical presence in the UAE and internationally and have also identified 58 source markets for business. Secondly, we are strengthening our brand segmentation, especially in the midscale category, with the goal of opening 10 Rove Hotels in central locations in Dubai by 2020, while also growing our portfolio of Address and Vida

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hotels in the UAE. Finally, through our unique Customer Relationship Management initiatives and our new digital apps and virtual reality experiences, we aim to redefine the customer journey to secure return clientele. What is unique about Emaar Hospitality Group's digital transformation strategy? We recently launched three new digitalisation projects that set a benchmark in technology innovation for the hospitality industry. The first project focuses on removing inflexibility of transactions and delivering seamless servicse to guests, ensuring they can check-in/check-out and enjoy any service anytime, anywhere. Ensuring digital connectivity with our hotels on-the-go, the project will simplify digital processes and ensure greater operational efficiencies. The second initiative will lead to intelligent rooms that adapt to guest preferences through machine learning and artificial intelligence. By leveraging the Internet of Things, there will be connected devices for room control, motion sensors and integrated TV and voice control for an enhanced guest experience. The third project draws on digital collaterals to free up space in guest rooms and public spaces. Through digital storage and connected processes, operational spaces will be decluttered and turned into social spaces for better guest interaction and fun activities. What will the next 25 years hold for Emaar Hospitality Group? Our vision is to be the most admired hospitality company that offers exceptional lifestyle experiences. We are on course with this projected mission and in 25 years’ time, we would want the group to have a physical presence through hotels, serviced residences, leisure assets and lifestyle dining venues in all core geographies. Our ongoing digital transformation strategy will definitely be a game changer in terms of driving growth and in the customer service standards that we set.

The 157-room Vida The Hills will boast fashionforward interiors

HOTEL & RESIDENCES PORTFOLIO UPDATE CURRENT Address Hotels + Resorts Address Boulevard Address Residences Boulevard Address Dubai Mall Address Residences Dubai Mall Address Dubai Marina Address Residences Dubai Marina Address Montgomerie Palace Downtown Vida Downtown Manzil Downtown Rove Downtown Rove City Centre Rove Healthcare City Rove Trade Centre COMING SOON - UAE ADDRESS Address Downtown: the brand’s flagship property is currently being redeveloped and will feature 220 guest rooms and suites Address Residences Downtown: facing the iconic Burj Khalifa and offering 626 serviced residences Address Sky View: 169 luxurious rooms and a unique Sky Bridge with restaurant and pool Address Residences Sky View: 551 serviced residences with stunning views Address Fountain Views: 193 hote l rooms and suites with spectacular views Address Residences Fountain Views: 783 high-end serviced residences in the most prestigious square kilometre on earth Address Fashion Avenue: 167 rooms and linked to Fashion Avenue, Dubai Mall Address Residences Fashion Avenue: 48 onebedroom and 30 two-bedroom apartments Address Jumeirah Resort + Spa: 217 rooms and suites and Ain Dubai views Address Residences Jumeirah Resort + Spa: 444 residences with access to lifestyle facilities; The Residences Jumeirah Dubai, Managed by Address: 478 residential apartments Address Fujairah Resort + Spa: 196 luxury hotel rooms and suites and sea views Address Residences Fujairah Resort + Spa: 170 apartments Palace Fujairah Beach: 162 rooms and suites set by the beachfront Address Harbour Point: 2020 rooms and suites in the Dubai Creek Harbour mega-development Address Residences Harbour Point: 741 serviced residences Address Residences Dubai Opera: 809 apartments within walking distance of Dubai Opera Palace Al Khan: 87 rooms and suites and the first luxury waterfront resort in the heart of Sharjah city

VIDA Vida Za’abeel: a 220-room hotel with Burj Khalifa, Dubai Creek Tower and Za’abeel Park views Vida Residences Za’abeel: 1,718 residences featuring landscaped terraces Vida Dubai Marina: 158 trendy rooms and suites Vida Residences Dubai Marina: 360 residences with yacht club perks Vida Dubai Mall: a 195-room lifestyle hotel connected to The Dubai Mall Vida Residences Dubai Mall: 620 premium serviced apartments with Burj Khalifa views Vida The Hills: an elegant 157-room upscale lifestyle hotel with fashion-forward interiors Vida Residences The Hills: 136 exceptionallydesigned serviced residences Vida Townsquare: a 160-room upscale lifestyle hotel that serves as a smart urban hub Vida Residences Townsquare: 172 serviced residences situated in a stylish neighbourhood Vida Harbour Point: a 275-room hotel located centrally in Dubai Creek Harbour Vida Beach Reem Island Abu Dhabi: with 262 key and conference and wellness facilities Vida Residences Beach Reem Island Abu Dhabi: 192 serviced residences and 329 marina residences Vida Residences Downtown: 334 contemporary serviced residences ROVE Rove Dubai Marina: 384 hotel rooms with a stylish marina-front address Rove At The Park: a 552-room lifestyle hotel next to Dubai Parks and Resorts Jabal Omar Address Makkah will be located just steps away from the Grand Mosque

COMING SOON - INTERNATIONAL ADDRESS Jabal Omar Address Makkah: the iconic hotel is set within Jabal Omar in the Holy City of Makkah. It features 1,490 guest rooms and suites and is located just steps away from the Grand Mosque Address Madivaru Maldives Resort + Spa: a picturesque beachfront resort set on a private island Address Marassi Golf Resort + Spa in Egypt: 49 rooms and suites overlooking the golf course Address Residences Marassi Golf Resort + Spa in Egypt: 68 Tuscan-style branded residences Address Marassi Beach Resort (Egypt): 140 rooms and an enviable waterfront location Address Residences Marassi Beach Resort (Egypt): 140 serviced residences set by the beachfront Address Istanbul: a 186-room hotel overlooking the Princess Islands and Bosphorus River Address Residences Istanbul: a premium collection of 197 serviced residences Address Residences Emaar Square Istanbul: a limited collection of 73 luxury homes Address Marassi Al Bahrain: a 112-key hotel connected to the mall Address Residences Marassi Al Bahrain: 155 serviced residences integrated within a lifestyle mall VIDA Vida Marassi Al Bahrain: the brand’s first international property with 157 rooms and sea views Vida Residences Marassi Al Bahrain: 145 serviced residences in an idyllic location Vida Jeddah Gate: a 202-room hotel located in the heart of Jeddah Gate Vida Residences Jeddah Gate: 162 serviced residences Vida Marassi Marina: overlooking Sidi Abdel Rahman Bay and featuring 120 rooms and suites Vida Residences Marassi Marina: 110 serviced apartments with access to hotel amenities ROVE Rove King Abdullah Economic City: 240 rooms and located in the Bay La Sun waterfront district

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The business of building landmarks

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Abdulla Bin Sulayem, the CEO of UAE-based luxury hotel and real estate specialist, Seven Tides, outlines the company’s plans for dotting Dubai’s skyline with icons

Top: Mövenpick Hotel Ibn Battuta Gate

IN NUMBERS

Left and above: SE7EN Residences, The Palm

1,009 4,125 17 10.3m Hotel Rooms (all 5-star)

even Tides is a leading name in luxury hotels and real estate in Dubai with a portfolio of 1,009 five-star hotel rooms and 4,125 apartments housed within seven distinct properties. A privately-owned holding company, Seven Tides has carved a niche in Dubai’s famous skyline for architecturally-iconic hotels with a truly unique and international proposition. Whether it’s the beauty of the Mekong Delta captured at Anantara The Palm Dubai Resort; the travels of Ibn Battuta as chronicled at Mövenpick Hotel Ibn Battuta Gate;

or the historic charm of the quintessentially British DUKES Dubai Hotel, each celebrates culture, discovery and five-star service. A key stakeholder in the region’s fast-paced and progressive hospitality industry, Seven Tides is committed to spearheading the ongoing development of luxury accommodation and, in doing so, contributing to Dubai’s reputation as one of the most-visited destinations in the world. Seven Tides CEO Abdulla Bin Sulayem says: “His Highness Sheikh Mohammed has driven Dubai’s success through wise leadership and bold ambitions

Apartments

Restaurants

Total square foot of built-up areas across the Seven Tides portfolio

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“We are inspired by Dubai’s vision to innovate within our sector and continually drive the growth, development and success of hospitality, in the emirate and the wider region” Great British Restaurant at DUKES Dubai to create a thriving metropolis that millions of people visit every year. At Seven Tides, we are very proud to be a part of this journey but we are more than passengers. We are inspired by Dubai’s vision to innovate within our sector and continually drive the growth, development and success of hospitality, in the emirate and the wider region.” The most recent opening for Seven Tides, DUKES Dubai, is the first international location for the DUKES brand and features 279 guestrooms and 287 studios and one-bed hotel apartments; a dedicated ladies-only Duchess floor; world-class leisure and entertainment facilities; and a range of F&B venues including Great British Restaurant, Afternoon Tea Lounge, Cigar Lounge, West 14th and the first DUKES bar outside of London. Rounding off the dining collection, DUKES Dubai is also home to the first Khyber Indian restaurant outside of Mumbai. Khyber is a world-famous, family-owned restaurant that has been frequented by celebrities including Richard Gere, Demi Moore and Paul McCartney. All three Dubai hotels incorporate serviced apartments, a segment Seven Tides has introduced as its signature style in recent years. With a plan to expand its Dubai footprint, work is currently underway on the firm's third Palm Jumeirah project, SE7EN Residences The Palm, which is due for completion in 2019. Exclusively comprising luxury living serviced apartments with sweeping Gulf views, there is scope to add a hotel component at a later date. SE7EN Residences marks a new direction for the extended stay space, with an emphasis on lifestyle and experience. It is designed to appeal to young

082 | ATM YEARBOOK 2018

DUKES Dubai

executives who appreciate playful style, on-trend interiors and functional spaces. Reflecting on Seven Tides’ success, Sulayem says: “While we are exceptionally proud of all our distinguished properties, our most pivotal milestone since inception has been the opening of Anantara The Palm Dubai Resort. “A stunning property, it has the ability to transport guests to the tranquil beauty of the Far East, while enjoying the resort’s private beach,10,000sqm temperature-controlled lagoon swimming pools and six dining outlets, as well as the fully-equipped stateof-the-art gym and tennis courts.” Looking ahead to the next 25 years, he concludes: “Our ambition for the future is to increase the number of iconic and unique hospitality properties in our portfolio to further drive the continued evolution of luxury hospitality. Dubai offers unparalleled potential and vision and we look forward to shaping its future.”

Anantara The Palm Dubai Resort

There are 301 rooms and suites

THE SEVEN TIDES PORTFOLIO • Anantara The Palm Dubai Resort • Mövenpick Hotel Ibn Battuta Gate • DUKES Dubai • DUKES London Real estate • Anantara The Palm Dubai Residences • Oceana Palm Jumeirah • DUKES Oceana • SE7EN Residences The Palm (recently launched – completion December 2019) Commercial • The Offices at Ibn Battuta Gate • The Residences at Ibn Battuta Gate • Discovery Gardens

ATM YEARBOOK 2018 | 083

COMMUNITIES COUNT

Walk for Education is one of the many charity events that TIME Hotels supports as part of its robust CSR programme

Mohamed Awadalla, CEO of TIME Hotels, outlines the companyâ&#x20AC;&#x2122;s expansion plans and its award-winning approach to guest service, as well as its long-term CSR efforts designed to put smiles on the faces of guests, staff and local people

084 | ATM YEARBOOK 2018

Q: What ranked among TIME Hotelsâ&#x20AC;&#x2122; key achievements in 2017? Over the course of 2017, TIME Hotels picked up 12 awards: Best Family Hotel in the Middle East; the best use of cloud service in the UAE; CSR Label Award; Dubai for Excellence in Customer Service; Best City Hotel; Best Mid-Market Hotel Brand; Best Green Team of the Year; Best Hotel Management Company, Best Eco/Green Hotel of the Year MENA region; Best Airport Hotel; Service Excellence Award; and Luxury Suites 2017. When we put this into context, it was a phenomenal achievement, given the number of hotels currently operating in Dubai. All credit must go to our exemplary staff in every department, all of whom uphold the brand values of TIME Hotels at every opportunity, providing guests with first-class service and, ultimately, a memorable stay. Also, as part of our Corporate Social Responsibility (CSR) mandate, we carried out a wide-range of initiatives, including recognising team members who have been with

TIME Hotels for more than five years, several team building days with a focus on local culture and heritage, and a job exchange for one hour. TIME Hotels also conducted the TIME Health Campaign, in collaboration with Aster Medical Centre, across all hotels and for all members of staff. For the third time in the last 18 months, employees received a free medical check-up and an hour-long training session from the doctor on the subject of ‘healthy lifestyles’. What are the company’s key goals for 2018? Despite the continuing geopolitical and economic uncertainties facing everyone in the industry, 2018 will very much be about expansion for TIME Hotels. Between now and 2020, several new TIME Hotels properties will open across the UAE. We will also open our first properties in Saudi Arabia. Further openings are also planned throughout the GCC and wider North Africa region. Throughout 2018, CSR will certainly be an area TIME Hotels will be focusing on as it looks to strengthen the positive impact it is making on local and regional communities through its roster of initiatives, including its support for a hospital caring for children with cancer, as well as a marine conservation programme. Other CSR plans for the year ahead include a Ramadan iftar gathering where iftar boxes will be distributed to taxi drivers, a walk to raise awareness for breast cancer and a community clean-up campaign, as well as a food and safety hygiene awareness day and a blood donation day. What makes TIME Hotels different? Our focus at TIME Hotels has, and always will be, our flexible approach to guest service, an advantage independent brands such as ours often have over the larger chains. We can focus on changing guest demands as they happen, versus the more inflexible approach of international chain brands, led by guest satisfaction standards. TIME Hotels offers a portfolio of accommodation options delivering exemplary service and offering quality facilities. We have seen an increase in the number of GCC travellers lookingThe forupcoming short breaks and staycations, Zakher TIME Residence,and the UAE is the destination of choice. Our offering is ideally suited to this Abu Dhabi market as we have the ability to offer a home-from-home environment through our hotel and residence offering. Our popularity with guests from the GCC market can be attributed to TIME Hotels’ family-friendly facilities, competitive room rates and dry hotel environment. Our convenient location close to metro stations, major attractions, malls, entertainment and business hubs are also factors. Your CSR strategy is a major USP – how do you intend to build on success in this area and set new industry benchmarks? Our CSR strategy is based on four main pillars: Workplace, Marketplace, Community and Environment, with a series of initiatives in place to mark each one. As we look forward to the year ahead, TME Hotels has a roster of activities planned, which combine each of our CSR pillars. CSR strategies have become an integral element of every

Top: TIME Oak Hotel & Suites

THE TIME PORTFOLIO • TIME Grand Plaza Hotel, Al Qusais, Dubai • TIME Oak Hotel & Suites, Barsha Heights, Dubai • TIME Crystal Hotel Apartments, TECOM, Dubai • TIME Topaz Hotel Apartments, Al Barsha, Dubai

Above: TIME Oak Hotel & Suites, Barsha Heights, Dubai

• TIME Ruby Hotel Apartments, Sharjah • TIME Rako Hotel, AL Wakrah, Qatar • TIME Oak Villas, Al Barsha, Dubai • TIME Oak Residences, Barsha Heights • TIME Sands Hotel Apartment, Sharjah • TIME Palm 1 Residence, Ajman • TIME Palm 2 Residence, Ajman • TIME Platinum Residence, Fujairah

ATM YEARBOOK 2018 | 085

“CSR strategies have become an integral element of every hotel group’s operational blueprint and, for TIME Hotels, they are at the heart of everything we do” hotel group’s operational blueprint and, for TIME Hotels, they are at the heart of everything we do. We are always looking to play a much more dynamic role in the communities in which we operate. Our overall aim is to add value to people’s lives in general through a combination of cash or in-kind donations, education and employee engagement activities. Such a commitment needs to be taken seriously across the entire industry to ensure that what we do today has a positive impact on the society and the environment, not just tomorrow, but for future generations. You’ve mentioned that happiness is key to your CSR strategy – how does this work? Over the years, TIME Hotels has been involved in a range of activities designed to give back to and support communities on a local and even a global stage. Everything we do is backed by a vision to have a positive impact; we don’t want to just put a smile on somebody’s face today, we want a more substantial and longer-lasting influence than that. In every CSR initiative we undertake, we work to ensure there is always at least one beneficiary and more than one happy face. Creating happiness for both guests and staff alike is key to all our CSR campaigns. For example, to coincide with the International Day of Happiness last year,

086 | ATM YEARBOOK 2018

TIME Grand Plaza Hotel

‘smiley’ cupcakes were handed out to guests and members of staff in celebration. What is the growth potential for the midscale sector and how do you intend to capitalise on this opportunity? There is massive pent-up demand for new midscale projects and a travelling public for whom a stay in a hotel doesn’t have to mean ultra-luxury services on tap and room rates to match. We see the growth of the mid-market accommodation bracket in the UAE, and the region, as a potential catalyst for a new wave of visitors who, if they are able to reduce the cost of their hotel stay, would allow them to free up their budget to spend in other areas, from dining and attractions to shopping and excursions. Between now and the end of 2020, TIME Hotels will expand its presence in the UAE, and the wider GCC region, with the management of several new mid-market hotels in locations such as Fujairah, Egypt and Saudi Arabia. What’s the 25-year plan for TIME Hotels? As we look forward to the next 25 years, our mission is to continue to develop TIME Hotels as a major player within the hospitality industry throughout the region, delivering international standards of service supported by our signature warm and welcoming Arabian hospitality. Our

DID YOU KNOW? TIME Hotels expanded its residences brand from two properties to six in less than a year across three emirates in the UAE.

TAKE 3 From 2016-2017: • Guest satisfaction index increased from 87% to 89% • Guest loyalty from 84% to 86% • Staff retention increased by 5%

portfolio includes hotels and hotel apartments that are ideal for families and corporate travellers. Our strategy is focused on penetrating key gateway destinations in the UAE and across the Middle East and reinforcing our position as a leading local brand with long-term regional ambition. We have built our success on providing exceptional service through our friendly and dedicated teams, and a unique collection of market-relevant properties. This will continue to be the basis for TIME Hotels’ strategy moving forward.

ABU DHABI

TOP 25 GULF TOURISM PROJECTS

25 MOHAMMED BIN RASHID LIBRARY Dubbed the largest cultural project in the Arab world, this unique seven storey building will span more than 650,000 sq feet and house more than 4.5 million print, audio and electronic books. It will have the capacity to welcome 42 million visitors annually.

Counting down the region’s most important tourism-related infrastructure projects planned or currently under development

MARYAM ISLAND

This mixed-use development located between Al Khan Lagoon and Al Mamzar in Downtown Sharjah will feature a range of apartments and residences, four- and five-star hotels with a total inventory of 600 guestrooms, and more than 100 restaurants, cafés and shops located along the city’s waterfront.

088 | ATM YEARBOOK 2018

2019

Estimated cost:

$654m

Location:

Scheduled completion:

2018

Estimated cost:

$272m

A thorough modernisation programme will boost capacity at Bahrain’s international air hub from 9 million to 14 million per year by 2020.

The latest development from Dubai Parks & Resorts, Six Flags Dubai will feature “worldfirst” rollercoasters, live shows and other attractions, including 27 rides across six themed zones: Thrillseeker Plaza, Magic Mountain, Fiesta Texas, Great Escape, Great Adventure, and Great America.

Scheduled completion:

Dubai, UAE

BAHRAIN INTERNATIONAL AIRPORT

SIX FLAGS THEME PARK

Location:

Sharjah, UAE

Location:

Manama, Bahrain Scheduled completion:

2020

Estimated cost:

$1.1b

Location:

Dubai, UAE Scheduled completion:

2018

Estimated cost:

$700m

REEF ISLAND

WARNER BROS. WORLD ABU DHABI

This mega tourism attraction located on Abu Dhabi’s Yas Island will feature 29 thrilling rides, as well as film-themed interactive shows and multiple F&B and retail outlets.

Location:

One of Bahrain’s biggest integrated projects, Reef Island will feature a marina and yacht club, spa village, parks, aquariums and hotels when completed in 2020.

Bahrain Scheduled completion:

2020

Estimated cost:

$1.2b

Location:

Abu Dhabi, UAE Scheduled completion:

2018

Estimated cost:

$1b

KING KHALID INTERNATIONAL AIRPORT

Riyadh’s international air hub is currently receiving a major revamp, with Terminal 3 and 4 being redesigned and upgraded, and dated infrastructure being demolished and rebuilt. The airport expansion and improvement programme will enable it to meet projected capacity demand of 40 million passengers by 2038, up from 14 million in 2015.

Location:

Riyadh, Saudi Arabia Scheduled completion:

2019

Estimated cost:

$1.5b

18 JEDDAH TOWER

BLUEWATERS ISLAND

This landmark development located off the coast of Jumeirah near Dubai Marina will boast the world’s largest observation wheel, Ain Dubai, at 210 metres tall. Other features include two luxury hotels, retail and dining outlets.

Location:

Dubai, UAE Scheduled completion:

2018

Estimated cost:

Jeddah Tower will eclipse Dubai’s Burj Khalifa and forthcoming Dubai Creek Tower as the world’s tallest building when it opens in 2019, rising to a staggering 1km. The building will be the centrepiece of the $20 billion Jeddah Economic City project, and will house a luxury hotel, residences, office space, and an outdoor viewing platform that will double as an ‘air park’.

Location:

Jeddah, Saudi Arabia Scheduled completion:

2019

Estimated cost:

$2b

$1.6b

ATM YEARBOOK 2018 | 089

MARSA AL ARAB

MINA AL SULTAN QABOOS WATERFRONT PROJECT

This integrated waterfront mixed-use destination located in the historic heart of Muscat will feature hotels, residences, dining, retail, leisure and lifestyle facilities.

This ‘comprehensive tourist destination’ will be located on two man-made islands currently under construction adjacent to the world-famous Burj Al Arab. Highlights of the development include a revamped Wild Wadi waterpark, a marine park, 400 F&B outlets, and a 1,700-seat theatre that will house Cirque de Soleil.

SOUQ OKAZ TOURISM DEVELOPMENT

Pitched as Saudi Arabia’s first integrated cultural tourism destination, the development will feature cultural centres, museums, a variety of recreational areas and facilities and a conference centre.

ABU DHABI MIDFIELD TERMINAL

Abu Dhabi International Airport’s new Midfield Terminal will span an area of 742,000 sq metres and initially provide capacity for up to 30 million passengers a year when it opens in the fourth quarter of 2019.

2020

Estimated cost:

$1.7b

Location:

Scheduled completion:

2020

Estimated cost:

$1b

This high-speed passenger and freight rail line will span 2,135km of the sultanate from Salalah in the south to Al Buraimi and Sohar in the north, and will eventually form the eastern extension of the long awaited and much anticipated GCC Railway Network. Location:

Taif, Saudi Arabia Scheduled completion:

2020

Estimated cost:

$2.1b

Location:

Abu Dhabi, UAE Scheduled completion:

2019

Estimated cost:

$3b

090 | ATM YEARBOOK 2018

Scheduled completion:

Muscat, Oman

OMAN RAIL

Location:

Dubai, UAE

Location:

Oman Scheduled completion:

2020

Estimated cost:

$30b

AL-UQAIR TOURISM DEVELOPMENT PROJECT

The redevelopment of Al-Uqair represents Saudi Arabia’s first integrated tourism project and the first to be owned outright by the Saudi government. Located on the Red Sea coast 34km south of Dammam, the development will feature hotels and resorts, theme parks, malls, restaurants and other attractions.

JEDDAH WATERFRONT REDEVELOPMENT

The redevelopment of Jeddah’s waterfront corniche is a long-term project that covers an area of 5 million sq metres and will include a range of five-star hotels, retail and F&B outlets, museums and a marina. Construction is scheduled to commence in 2019.

Scheduled completion:

Estimated cost:

$10b

2027

Estimated cost:

$4.8b

Location:

KING ABDULAZIZ INTERNATIONAL AIRPORT

Jeddah’s new state-of-the-art airport will have the capacity to welcome 30 million Haj and Umrah pilgrims annually when it opens later this year. The airport will feature 70 gates and be able to accommodate up to 28 aircraft on its tarmac at one time.

Jeddah, Saudi Arabia Scheduled completion:

2018

Estimated cost:

$11.5b

Location:

Saudi Arabia Scheduled completion:

2018

Estimated cost:

$16.5b

8 DUBAI CREEK HARBOUR

Dubai Creek Harbour will be home to the city’s tallest tower, the $1 billion Dubai Tower, when it is completed in 2020. The 6 million sq metre development is planned to be twice the size of Downtown Dubai and will feature waterfront eco-resorts, a marina and yacht club, as well as vast commercial and retail space.

This 15.3 sq kilometre waterfront city currently under development in Dubai is spread across four manmade islands, and will add 40km of coastline including 21km of prime beachfront real estate to the city’s geography. Highlights will include the Deira Night Souq, 5,300 retail outlets, multiple hotels, and a new waterpark.

2018

Location:

HARAMAIN RAILWAY

DEIRA ISLANDS

Scheduled completion:

Jeddah, Saudi Arabia

Another crucial element of Saudi Arabia’s religious tourism strategy, the Haramain Railway will provide high-speed services for pilgrims travelling between the Holy Cities of Makkah and Medinah via Jeddah, King Abdul Aziz International Airport and KAEC in Rabigh. The service is currently undergoing testing with the first passenger services due to launch in the coming months.

Location:

Saudi Arabia

Location:

Dubai, UAE Scheduled completion:

2025

Estimated cost:

$10b

Location:

Dubai, UAE Scheduled completion:

2020

Estimated cost:

$7.5b

6 ATM YEARBOOK 2018 | 091

GRAND MOSQUE EXPANSION

MADINAT AL HAREER (SILK CITY)

Kuwait’s new mega city will not only house one of the world’s tallest buildings – the 234-floor Burj Mubarak – but also a raft of tourist attractions, including an Olympic stadium, a nature reserve, a new airport, dozens of hotels, and MICE venues. The city’s Leisure Village will be home to luxury resorts and sporting facilities.

Location:

Kuwait

The third-phase expansion of the Holy City of Makkah’s Grand Mosque will increase total capacity from 600,000 worshippers to 2.2 million, while up to 400,000 people per hour will be able to circumambulate the sacred Kaaba at the centre of the mosque. Alongside the Haramain Railway and airport redevelopments in Jeddah and Riyadh, the Grand Mosque’s expansion will provide a major boost to the kingdom’s religious tourism capacity.

2040

$132b

Dubai is fast-tracking a range of mega infrastructure projects that will transform the city in time for Expo 2020. Key projects include the 438-hectare expo site in Dubai South, the $2.9 billion extension of Dubai Metro, the expansion of Al Maktoum International Airport, dozens of new hotels and various tourist attractions.

RED SEA PROJECT

Location:

Umluj-Al Wajh, Saudi Arabia Scheduled completion:

2022 (Phase 1)

This incredible futuristic city will be built from scratch adjacent to the Jordanian and Egyptian borders, creating the region’s first trans-national metropolis. Described by Saudi authorities as a “civilisational leap for humanity”, Neom will be a global hub for advanced research and development and will house cutting-edge industries from biotech to robotic manufacturing. It will also become one of the region’s premier business and tourism destinations, housing hundreds of hotels and resorts, convention centres, and dozens of leisure and tourist attractions.

092 | ATM YEARBOOK 2018

Estimated cost:

$30b

Estimated cost:

NEOM CITY

Scheduled completion: 2018

Scheduled completion:

EXPO 2020

This enormous tourism project will transform Saudi Arabia’s stunning Red Sea coastline, opening it up to Western tourists for the first time. Located on a natural archipelago, the project has been likened to the Maldives and will include 50 islands covering a total area of 34,000 sq km, making it larger than Belgium. Highlights include a new airport, hotels, island resorts and dozens of tourist attractions.

Location:

Makkah, Saudi Arabia

Estimated cost:

$40b

Location:

Saudi Arabia

2 Scheduled completion:

2025 (Phase 1)

Estimated cost:

$500b

Location:

Dubai, UAE Scheduled completion:

2020

Estimated cost:

$8.1b

“What has defined the industry in the past and what will define us in 2018 and beyond is simple - taking care of our guests and building loyalty. Hospitality has always been about providing personalised, memorable service and now technology has allowed hotels to come full circle and create meaningful, oneon-one relationships with guests - on a massive scale”

— ALEX KYRIAKIDIS, PRESIDENT AND MANAGING DIRECTOR, MIDDLE EAST AND AFRICA, MARRIOTT INTERNATIONAL

1994

1995

1996

1997

1998

1999

5 2012

1996: First DSF takes place

1999: The Burj Al Arab opens its doors

Major industry milestones that changed the region’s travel and tourism landscape

1994

1995

The first-ever Arabian Travel Market (ATM) takes place at Dubai World Trade Centre with 300 companies from 52 nations participating.

ATM is staged at Bahrain International Exhibition Centre but returns to Dubai the following year where it has been held ever since.

2008: Atlantis, The Palm, Dubai, welcomes its first guests

1996 Dubai pioneers the region’s now flourishing festival industry with the launch of the highly-successful Dubai Shopping Festival (DSF).

1997

1998

1999

International visitor numbers to the fourth edition of ATM shot up 41% as the Middle East travel industry. began to flourish

The US$500 million Terminal 2 at Dubai International Airport (DXB) opens its doors.

The world’s first seven-star hotel, the iconic sailshaped Burj Al Arab, welcomes its first visitors.

2012: construction begins on Abu Dhabi Airport’s Midfield Terminal Complex

2000: Emirates is the first airline to sign up to the A380

2003: Etihad launches as UAE flag carrier

25 YEARS 2000

2001

Emirates makes history as the first airline to sign up for the A380 super jumbo.

The 2001 edition of ATM was the biggest in the series at the time, covering 8,000 square metres of floor space and attracting almost 11,000 visitors.

2013: Dubai wins the bid to host Expo 2020

2002 2003 2004 2005 Dubai attracts 5 million visitors, almost 15% of the 37.4 million tourists who visited the Middle East and North Africa region that year.

Two UAE-based airlines launch operations - Etihad Airways and Air Arabia.

Bahrain hosts the Middle Eastâ&#x20AC;&#x2122;s first Formula One race.

Dubai's hotels record the world's highest occupancy rate in the first nine months of the year at 85.9%, a Deloitte report reveals.

2014: DXB overtakes London Heathrow

2004: Bahrain hosts the Middle East’s first Formula One race.

2005: Dubai's hotels record the world's highest occupancy rate

IN TRAVEL 2006

2007

2008

2009

2010

2011

Mega projects unveiled at ATM include Bawadi, Legends Dubai and Falcon City of Wonders.

Gulf’s hospitality industry bucks negative global economic trends, registering double-digit growth. More than $70 billion is committed to hotel and tourism-related developments in the UAE alone.

Dubai’s first and only low-cost carrier, flydubai, launches operations from DXB’s Terminal 2 and pink mega resort Atlantis welcomes its first guests.

Lebanon receives a record 1.9 million tourists, up 39% year on year and a figure that exceeds visitor numbers achieved before the country’s civil war when Beirut was dubbed the ‘Paris of the Middle East’.

The Vision Destination Management Company, founded by Ali Abu Monassar, is appointed the official ground handler for Arabian Travel Market.

Emirates Airline signs $18 billion deal with Boeing for 50 new aircraft, marking the largest deal in the aircraft manufacturer’s history.

2015: Tourism contributes US$36.4 billion to UAE's GDP

2016: Marriott grows its ME portfolio to 238 properties

2008: flydubai launches operations

2012

2013

2014

2015

2016

2017

Construction begins on Abu Dhabi Airport’s landmark Midfield Terminal Complex.

Dubai wins the bid to host Expo 2020; the world’s first purpose-built A380 facility, Concourse A, opens at DXB; and passenger flights commence at Al Maktoum International Airport (DWC).

Dubai International overtakes London Heathrow to become the world’s busiest airport for international passenger traffic (68.9 million versus 67.8 million passengers).

Tourism contributes US$36.4 billion to UAE’s GDP, according to the country’s Minister of Economy and generates $194.5 billion or 8% of Middle East region’s GDP, says WTTC.

AccorHotels opens two properties in Tehran – it’s the first international hospitality firm to operate in Iran since 1979, while Marriott grows its ME portfolio to 238 properties following Starwood acquisition.

SCTH President Prince Sultan bin Salman says KSA will become “one of the biggest players” in global tourism following news that US$800 million will be invested in the sector.

2018 ATM marks its 25th edition and expects to attract more than 40,000 industry professionals and 2,500+ visitors. The show’s theme is Responsible Tourism.

“I’ve been in the industry for 30 years, so I was quite junior 25 years ago, but a lot has changed since then, from hotel design and the introduction of innovative F&B concepts, to the incredible evolvement of technology and an across-the-board emphasis on guest and customer experience. The hospitality and hotel offering has broadened immensely to include leisure experiences and spa, wellness and fitness facilities turning hotels into a destination as opposed to a place somewhere rests and eats for an evening”

— OLIVIER HARNISCH, CEO, EMAAR HOSPITALITY GROUP

“25 years ago there were far fewer brands in the hospitality sector and competition was not as fierce. Today, there are several large hotel chains due to consolidation in the industry and a significant number of brands operating in every market. Hotel brands have a bigger role to play today as guests are far more aware of what they want and are able to articulate that more accurately. Brands must respond and innovate to AHMED stay relevant” — HIS HIGHNESS SHEIKH BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— PASCAL GAUVIN, MANAGING DIRECTOR, IMEA, INTERCONTINENTAL HOTELS GROUP

ATM YEARBOOK

25 YEARS IN TRAVEL

ABU DHABI

25 years of ‘Treasured Time’ Rotana’s commitment to customer service and attention to detail have underpinned its incredible success story of more than two decades

Omer Kaddouri 100 | ATM YEARBOOK 2018

ver the past 25 years, Rotana has emerged as one of the leading hotel management companies in the Middle East, Africa and Turkey, with an impressive portfolio and a revered reputation globally. Today, the company manages more than 60 hotels, 34 of which are located in the UAE where it is headquartered. It is well on track to meeting its target of operating 100 properties by 2020, with 14 new hotels opening in 2018 alone. However, none of this would have been possible without the passion and drive of Nasser Al Nowais and Selim El Zyr, the founders of Rotana Hotel Management Corporation. These two men, who were business partners and long-time friends, shared a vision of creating a one-of-a-kind hospitality company, and in 1992, decided to make their dream a reality. Their philosophy was simple – their hotel group would be committed to offering the

highest quality service standards – and it is these founding principles that make Rotana the successful company it is today. Their first property – Beach Rotana Hotel in Abu Dhabi – opened its doors to guests the following year (1993), and the rest, as they say, is history. Over the past 25 years, Rotana’s ambitious development strategy has seen the company enter many emerging markets ahead of its competition, winning the firm multiple accolades and cementing its reputation as one of the Middle East and Africa region’s most visionary hospitality firms. Rotana Chairman Nasser Al Nowais is a firm believer that Rotana’s success can be attributed to its team of highly-motivated professionals who combine “extraordinary ability with unwavering commitment”. By the same token, Vice Chairman Selim El Zyr stresses that “people make all the difference” and every job counts,

Jordan’s tallest tower, Amman Rotana

AT A GLANCE NOW • 56 properties • 15,242 keys • 22 cities • 13 countries across the Middle East Africa and Turkey • 13,000 employees IN THE PIPELINE • 50 properties • 12,657 keys

particularly those that leave a lasting impression on guests. “You can go to the best hotel in the world, but if your plate is not polished, your glass is not clean, you may not want to head back there,” he explains. Rotana’s service commitment is encapsulated in its brand promise, ‘Treasured Time’ – the notion that each and every guest leaves with the memory of how special they were made to feel during their stay. This ‘Treasured Time’ theme was encapsulated in Rotana’s global TV campaign, launched in 2017 to celebrate the brand’s 25th anniversary, and puts guests at the heart of its story. With more than 50 new properties in the pipeline, Rotana’s commitment to service quality and attention to detail will remain the driving force behind the company’s success, supported by new technology that enhances the guest

experience, says Rotana President and CEO Omer Kaddouri, who is anticipating another eventful 25 years to come. Q: What have been Rotana's greatest achievements over the last 25 years? Our journey over the past 25 years has been an outstanding one, supported by our determination to pursue a strong growth trajectory. Today, Rotana is the bellwether of the Middle East’s hospitality sector with an incredible portfolio of operating properties in all major cities in the region. We have hosted more than 225 million guests at our hotels around the world to date and currently employ more than 13,000 colleagues from different nationalities and backgrounds, contributing immensely to promoting economic growth, diversification and job creation in countries across the region. During the course of our journey, Rotana

OPENING IN 2018 • Saadiyat Rotana Resort & Villas, Abu Dhabi • Al Bandar Rotana, Dubai • Al Bandar Arjaan by Rotana, Dubai • •Pearl Rotana, Capital Cetre Abu Dhabi • Beach Arjaan by Rotana, Abu Dhabi • Centro Olaya, Riyadh, Saudi Arabia • Centro Corniche, Al Khobar, Saudi Arabia • Centro Salama, Jeddah, Saudi Arabia • Centro WestSide Istanbul, Turkey • WestSide Arjaan Istanbul by Rotana, Turkey • Johari Rotana, Dar Es Salaam, Tanzania • Imam Reza Rayhaan by Rotana, Mashhad, Iran • Slemani Rotana, Sulaymaniyah, Iraq • Al Jaddaf Rotana, Dubai

ATM YEARBOOK 2018 | 101

“We are inching closer to our goal of operating 100 hotels by 2020” Above left: A guestroom in the Imam Reza Rotana Above right: Pearl Rotana, Capital Centre Abu Dhabi Opposite left: Centro WestSide Istanbul – Rotana’s midscale hotel concept Opposite right: The new Beach Arjaan by Rotana will expand the Beach Rotana Hotel complex

YEARS IN THE MAKING

has accomplished several breakthrough achievements. It was one of the first hotel brands in the Middle East to introduce an ‘all-suites’ concept, which was rebranded in 2008 as Arjaan Hotel Apartments by Rotana, and was also among the first in the region to introduce a three-star affordable lifestyle hotel brand with the launch of Centro Hotels by Rotana in 2006. Rotana has also been consistently recognised for showcasing exemplary leadership in the hospitality industry and has received around 496 regional and international awards in recognition of its performance. What have been your personal highlights during your tenure at Rotana? 2017 marked my 20th anniversary with Rotana and during my time with the company, it has achieved many milestones – expanding its portfolio by deepening its presence in markets across the region. Our unshaken resolve and tireless endeavours to pioneer new technology and embrace innovation with a view to enhancing the guest experience have been key to Rotana’s success story, and as someone who leads strategic decision-making in the company, I continue to

emphasise the need to invest in technology. Without our experienced and committed team, Rotana would not have reached the point where it is now, which is why colleague development is paramount to the success of our organisation. Inspired by this notion, I took the initiative to create and launch TAROT (The Accelerated Refinement Of Talent) to nurture the ambitions of dedicated employees, as well as passionate university graduates. TAROT has been very well received and is now considered one of the region’s leading employee development programmes. I consider this to be one of my career highlights. What have been the company’s key achievements over the past 12 months? 2017 was an incredible year for Rotana as we added 673 keys and opened new hotels in Iraq, Saudi Arabia and Oman. Furthermore, the company was recognised for service excellence by winning several international awards. We bagged 19 trophies at the World Travel Awards ME 2017, along with securing the coveted ‘Middle East’s Leading Hotel Brand’ title for the 11th year in a row.

1992

1997

2005

2007

Rotana Hotel Management Corporation Limited is established

Rotana opens its first property in Dubai

Rotana’s portfolio expands to 20 properties

Rotana opens its first property in Kuwait

1993

2000

2006

2008

At the turn of the century, Rotana operates 13 properties in the UAE, Egypt and Lebanon

Centro Hotels by Rotana – the company’s affordable lifestyle brand – launches

The launch of alcohol-free hotel concept, Rayhaan Hotels & Resorts by Rotana, and rebrand of its all-suites offering to Arjaan Hotel Apartments by Rotana

The Beach Rotana Hotel & Towers opens in Abu Dhabi

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What are the company’s key goals for 2018? We are determined to expand our global footprint and have set out an impressive pipeline plan for 2018, with 14 hotels set to open this year in markets including the UAE, Saudi Arabia, Iran, Tanzania and Turkey, among others. We are inching closer to our goal of operating 100 hotels worldwide by 2020. You are a UAE brand – what scope is there for more properties in the emirates? Tourism is one of the UAE’s fastest-growing sectors, with its economic contribution projected to reach 12.4% by 2027, according to the World Travel & Tourism Council (WTTC), boosted by continued investment in the country‘s infrastructure. With its unique and ever-evolving tourism offering and lucrative MICE industry, as well as upcoming mega-events like Expo 2020, the UAE will continue to attract more travellers and as a home-grown company, Rotana is well-positioned to capitalise on this demand with a wide range of accommodation options. Alongside the stunning growth of the UAE’s luxury hospitality sector, demand for mid-market and budget properties has been rising exponentially. Rotana has already been catering to this segment with its Centro by Rotana brand and

currently operates 1,451 keys across five mid-range hotels in Abu Dhabi, Dubai and Sharjah. Where do you see the most growth potential? The UAE and Saudi Arabia are not the only hospitality markets experiencing strong growth. The entire GCC region remains attractive, while emerging markets like Lebanon, Jordan and Morocco are promising, too. Destinations such as Iraq and Iran have opened up new avenues of opportunity for hospitality players and there is also huge latent potential in many African markets. At the same time, Turkey is emerging as one of the most visited destinations in Europe. What is your overall business development plan for Rotana and when might we see the company make its foray on a new continent? We have identified Africa as the next booming market for the hospitality sector and in order to capitalise on its potential, we are planning new hotels in the most attractive locations including Angola, Mauritania, Nigeria and Tanzania. Europe is another market on our priority list. We made our European debut in 2015 with our entry into Turkey and with two additional hotels

DID YOU KNOW? Since Rotana opened its first hotel in Abu Dhabi in 1993, the company has hosted more than 225 million guests

2010

2012

2013

2015

2017

The world’s second tallest hotel – Rose Rayhaan by Rotana – opens in Dubai, and Rotana debuts in Iraq

Centro Capital Centre opens in Abu Dhabi as the affordable lifestyle brand expands its presence

The launch of The Residences by Rotana as Majestic Arjaan by Rotana opens in Bahrain and Karbala Rayhaan by Rotana opens in Iraq

Rotana debuts in Europe with two hotel openings in Istanbul, Turkey

Rotana reveals plans to open 14 new properties by the end of 2018, entering new markets including Tanzania and Iran

2011 Six Rotana hotels open in the UAE, taking its total to 33

2014 Rotana debuts in Jordan and Oman

2016 Launches include the tallest tower in Jordan, Amman Rotana

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Johari Rotana, Dar Es Salaam, Tanzania

“Over the next 25 years, we want to see our hotels serving guests in every major city globally” scheduled to open there this year, the country will serve as our gateway to the continent. We are now looking to open hotels in key European cities including Paris, Barcelona and Frankfurt. The UK is also on our radar.

COUNTRY DEBUTS Johari Rotana, Dar Es Salaam, Tanzania (Q3, 2018) Rotana’s first property in East Africa, Dar Es Salaam Rotana will be located in the MNF Square in the Tanzanian capital, Dar Es Salaam. The hotel will feature 256 rooms and suites, along with an extensive culinary, business and wellness offering. Imam Reza Rayhaan by Rotana, Mashhad (Q3, 2018) The first Rotana property to open in Iran, this five-star hotel is located in Mashhad, conveniently located next to the city’s main cultural attractions including the shrine of Imam Reza. It will feature 275 rooms and suites and a modern design inspired by local culture and traditions.

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How will technology revolutionise the hospitality industry going forward and what innovations might we see Rotana adopt? New technology trends will continue to shape the future of the hospitality sector and only those who keep pace with new changes will thrive in this highly competitive market. Big data and artificial intelligence will accelerate the personalisation of offerings to match the preferences of individual guests. With the adoption of robotics, hotels will be able to improve efficiencies by automating many processes, from the time the booking takes place, to when the guest checks out. We believe social media and mobile, if managed efficiently, will also continue to be key growth drivers for our business as the way in which we engage with guests becomes even more fluid and sophisticated. Innovation remains at the heart of Rotana’s strategy for long-term growth and we continue to pioneer technology to enhance the overall customer experience. For example, our innovative mobile app has enabled guests to perform many simple processes and tasks in just one click and we are now working on enhancements to provide them with more services and even greater convenience and comfort. What other trends will define the industry over the next 25 years? With increasing prosperity across many societies leading to rising disposable incomes we can expect a growth in traveller numbers as well as substantial shifts in feeder markets. In addition, experience-seeking Millennials will revolutionise the hospitality industry, calling on hotels to step up to the plate by enhancing design concepts and enriching the guest experience. This will become the norm. What’s the 25-year plan for Rotana? Portfolio expansion and diversification will be our top priority over the next 25 years. We want to see our hotels serving guests in every major city globally, positioning Rotana as a leading international hospitality company.

Discover ABU DHABI Fujairah

PO.BOX:500,Fujairah | Tel:+971 92231554 +97192229085 | Fax:+971 92231006 +9719229539 E-mail:info@tourism.fujairah.ae | www.fujairahtourism.ae

“Today, travel is more ubiquitous, with effortless airline connectivity opening up new markets and guest profiles. Travellers, especially Millennials, seek more value choices, particularly from hotels, driving greater demand for midscale accommodation. Guests have also become more socially and environmentally conscious than ever before and hoteliers are putting more effort into supporting sustainability their business” — HIS HIGHNESS SHEIKH throughout AHMED BIN SAEED AL MAKTOUM, CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

— IGNACE BAUWENS, REGIONAL VICE PRESIDENT, MIDDLE EAST, EURASIA AND AFRICA, WYNDHAM HOTEL GROUP

ATM YEARBOOK

25 YEARS IN TRAVEL

BAHRAIN

Ours. Yours. Bahrain Sheikh Khaled Bin Humood Bin Abdulla Al Khalifa, CEO, Bahrain Tourism and Exhibitions Authority (BTEA), outlines the entity’s strategy for boosting tourism’s contribution to the kingdom’s economy

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Bahrain is being pitched as a family-friendly destination

“

he Kingdom of Bahrain has always been considered an ideal and convenient getaway for our neighbours across the Gulf region and since its inception in 2015, the Bahrain Tourism and Exhibitions Authority (BTEA) has steered its efforts towards consistently marketing and promoting the kingdom as a unique destination in the region, in line with its long-term strategy to strengthen the tourism sector and boost inbound visitor numbers,” says Sheikh Khaled Bin Humood Bin Abdulla Al Khalifa, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA). “Today, Bahrain has much to offer. It hosts major international events and festivals on an annual basis and throughout the year and since 2004, has been home to the Formula 1 Bahrain Grand Prix. “It was the first Middle East country to host a race and this event continues to attract thousands of visitors from all over the world every year. Other events now hosted regularly include the Bahrain Food Festival, Shop Bahrain, Light Festival, Sea Festival, Autumn Fair and many more, which have contributed tremendously to the growth of the kingdom’s tourism sector over the past few years, appealing to local residents, regional visitors and international tourists alike.” Bahrain also remains committed to strengthening its position as the most attractive business and investment hub in the Middle East, says Sheikh Khaled. “It offers a business-friendly environment and offers a unique blend of developing financial sectors, from private banking and asset management to investment and capital markets,” he says. He describes Bahrain as modern, cosmopolitan and boasting a rich culture. “This mix makes it the ideal experiential travel destination, appealing to a wide range of visitors, from history lovers to families who appreciate high-quality leisure, entertainment and dining attractions,” he adds.

ABOUT SHEIKH KHALED BIN HUMOOD BIN ABDULLA AL KHALIFA Sheikh Khaled took the helm of the Bahrain Tourism and Exhibitions Authority (BTEA) in 2016 and during his short tenure, the young and ambitious CEO has put the Kingdom of Bahrain on the world tourism map. He has overseen the launch of seven international representative offices in markets that include France, the UK, China, Germany, Saudi Arabia, Russia and India and also spearheaded the creation of the kingdom’s first ever tourism brand/slogan – ‘Bahrain. Ours, Yours’, which promotes the country as a home for all visitors. Another milestone project delivered by the BTEA CEO was the Bahrain events calendar, helping position the country as a must-visit events destination. This has reflected positively on the country’s economy by increasing the tourism sector’s contribution to the GDP. Sheikh Khaled is also Chairman of @ Bahrain, a leading Destination Management Company (DMC). Prior to joining the BTEA he worked in several roles at Bahrain’s Ministry of Culture and Tourism.

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“The Kingdom of Bahrain has always been considered an ideal and convenient getaway for our neighbours across the Gulf region” Bahrain appeals to history lovers

TOURISM IN THE SPOTLIGHT Tourism is of fundamental importance to Bahrain’s national economy, delivering “relatively large revenues”. It is considered a crucial contributor to the country’s balance of payments and to macroeconomic stability, and is also a significant creator of new jobs. The sector contributed 6.9% to non-oil GDP in 2017 compared to 6.3% in 2016 and 4.6% in 2015 and this figure is set to grow significantly in the future as investment is ploughed into new tourism-related infrastructure and activities, from hotels and leisure attractions to events and festivals. In 2017, inbound tourism arrivals to Bahrain reached an unprecedented 11.4 million, up 11.9% on 2016, while tourism revenues reached BHD 1.6 billion ($4.2 billion). This stellar performance can be attributed to the BTEA’s comprehensive strategy to maximise the

110 | ATM YEARBOOK 2018

contribution of tourism to GDP and create more jobs in the sector, according to Sheikh Khaled. This is aligned to the kingdom’s economic diversification strategy, a key facet of which aims to position Bahrain as a regional and global tourism hub.

THE ‘FOUR AS’ The BTEA’s long-term strategy for tourism development focuses on four pillars – ‘awareness, attraction, access and accommodation’ – which it refers to as the ‘Four As’: AWARENESS: Awareness and marketing are crucial to a successful tourism strategy and the BTEA’s representative offices help promote Bahrain as a leading business and leisure destination in seven of its key source markets – Saudi Arabia, India, China, France, Germany, Russia and the United Kingdom.

WHAT'S NEW? A BIGGER EXHIBITION CENTRE Work is well underway on a new conference and exhibition centre, located near the Bahrain International Circuit in Sakhir, which will feature 10 exhibition halls, a conference hall and 27 conference and meeting rooms. The new facility will cover an area of 40,000sqm, as opposed to the existing exhibition centre, which spans 14,000sqm, and will be able to accommodate more than 5,000 people at a time. The BTEA hopes it will enhance the kingdom’s appeal as Middle East MICE hub. BEACH AND WATERFRONT PROJECTS The BTEA has plans to develop new beach projects at Bahrain Bay, Al Galali and on Al Muturisth Island, while the Al Ghous Waterfront project will be a large development featuring beaches, restaurants, cycling tracks, green areas and more. NEW HOSPITALITY AND CULINARY INSTITUTE The BTEA aims to further develop the tourism sector by launching a new hospitality and culinary institute that will train the Bahraini workforce, creating a new generation of skilled professionals. PEARL DIVING A new pearl-diving activity pitched at tourists was launched in 2017 that aims to revive Bahrain’s long-standing history in this area and bring to life its deep-rooted heritage. FAMILY ENTERTAINMENT The BTEA is continuously expanding its calendar of events and festivals to appeal to the family market. It recently concluded the fourth edition of Bahrain’s shopping festival, ‘Shop Bahrain’, which attracted thousands of visitors and continues to host annual favourites such as the Hurafuna Handicrafts Festival, Sea Festival, Light Festival and more.

These offices have played a key role in driving up visitor numbers from their respective markets. At the same time, the BTEA and its offices have also strengthened partnerships with travel and tourism organisations, tour operators, travel agents and airlines worldwide. ATTRACTION: The BTEA aims to host prestigious events, exhibitions and conferences in the kingdom and continues to expand its attractions portfolio to appeal to a wider range of visitors and age groups. New theme parks, water parks, animal zoos, shopping malls and other entertainment activities such as ice skating and bowling are all planned.

One of Bahrain’s biggest assets is its people

ACCESS: Bahrain is revamping its access points for foreign visitors, which includes modernising Bahrain International Airport, increasing its capacity to 14 million visitors annually. Work to improve the country's port facilities for yachts is under way, while plans are

ATM YEARBOOK 2018 | 111

‘OURS. YOURS. BAHRAIN’ The BTEA recently launched a new brand identity, ‘Ours. Yours. Bahrain’, to further enhance the tourism sector’s contribution to the national economy. The new slogan encapsulates the spirit of the kingdom’s biggest asset, its people – their warmth and welcoming attitude. “It’s the culmination of our efforts to develop an integrated strategic approach towards elevating the industry by attracting investors and providing a suitable environment to incubate tourism projects,” explains BTEA CEO Sheikh Khaled.

A desert horse-riding experience at Bahrain Fort

on the table to introduce a second causeway linking Bahrain to Saudi Arabia, known as King Fahad Causeway. ACCOMMODATION: By 2020, 15 international hotel companies will bring more than 4,000 new hotel rooms or apartments to the Bahrain accommodation market, offering both midscale and luxury options to suit guests with different budgets and purposes of travel.

BAHRAIN IN 25 YEARS Bahrain’s long history as an international trading hub has contributed to the country's evolution as an open, tolerant and inclusive society,” says Sheikh Khaled. “This remains an important element of the country’s appeal as a tourism destination, which is further amplified by its unique geography and historical legacy. Bahrain’s high degree of integration with the rest of the region serves as an important source of visitor flows, including leisure and business tourists. The kingdom is witnessing a rising tide of investments and solid increases in arrivals, further fuelling the growth of the tourism industry.” Looking forward, he believes Bahrain is likely to “continue benefitting from significant inflows of regional tourists”, encouraged by an enhanced product offering and a positive regional outlook. “Bahrain’s capacity to handle the expected increased flow of overseas visitors will be supported by investments in a series of infrastructure projects, from the $1.1 billion expansion of Bahrain International Airport, set for completion by 2020, to the proposed King Hamad Causeway,” he concludes. Bahrain’s authentic souk experience

112 | ATM YEARBOOK 2018

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The Kingdom has ambitious plans to capitalise on its natural, cultural and man-made assets, its strategic location and attractive investment environment to further the growth of its thriving tourism industry

Bahrain looks to

THE FUTURE BAHRAIN: THEN AND NOW For decades, Bahrain’s picturesque islands, cosmopolitan capital city, rich history and authentic, open culture have been a draw for tourists from across the region. Today, its diverse tourism and hospitality offerings are attracting an increasingly international mix of visitors. With 12.7 million visitors to the kingdom in 2017, an increase of 27% from 2016, Bahrain has one of the highest numbers of annual tourists per capita ratios in the world. During the first three quarters of 2017, tourism contributed 7.85% to non-oil GDP, making it one of Bahrain’s fastest growing sectors. A unique mix of old and new, Bahrain’s tourist attractions range from historic monuments, such as the Al Khamis Mosque, which dates back to 692 A.D, through to one of the most modern Formula One tracks in the world – the Bahrain International Circuit – which attracted more than 90,000 spectators to Bahrain’s 13th F1 event in 2017. Back in 1994, the year the inaugural Arabian Travel Market took place, Bahrain International Airport

114 | ATM YEARBOOK 2018

inaugurated a new US$100 million terminal. Today, the airport serves 51 destinations and has daily flights connecting the kingdom to more than 300 million people within two hours’ flight time. A focus on increasing ease of access means 67 nationalities are now eligible for visas on arrival, and 114 for e-visas. Additionally, the airport is currently undergoing an extensive, $1.1 billion modernisation programme, which is scheduled to be completed in early 2019, increasing its maximum capacity by 65% to 14 million passengers annually. Bahrain is now home to more than 190 hotels and resorts encompassing 18 five-star, 48 four-star and 35 three-star hotels; 81 serviced apartment buildings; and 11 resorts operated by major global luxury hotel brands including Four Seasons, Ritz-Carlton, Sofitel, Rotana, Marriott, Le Méridien, Wyndham, Jumeirah, Westin and soon, Campbell Gray. 2017 was a particularly exciting year for Bahrain’s tourism industry and its potential to boost international arrivals. The Bahrain Tourism and Exhibitions Authority

BAHRAIN’S TOURISM TIMELINE 1986 The King Fahd Causeway to Saudi Arabia opens

1988 Bahrain National Museum opens

1994 Bahrain International Airport opens new US$100 million terminal

2004 Bahrain hosts the Middle East’s first Formula 1 race

2005 The Bahrain Fort is listed as a UNESCO World Heritage Site, followed by the Pearling Route

2005 Bahrain hosts its first Spring of Culture Festival, which today, is one of the region’s largest cultural events

Manama’s impressive skyline

(BTEA) built on Bahrain’s hospitable and welcoming reputation with a new brand identity and slogan ‘Ours. Yours. Bahrain’, and establishing seven international offices in key global markets including the UK, France, India, Germany, Saudi Arabia, China and Russia. Meanwhile, new inbound tour operators were launched targeting international travellers from outside the GCC region.

A GLIMPSE INTO THE FUTURE The tourism and hospitality sectors represent significant potential for future growth in Bahrain and the kingdom is already looking forward to a strong investment pipeline worth $13.1 billion across 14 projects. Bahrain’s upcoming tourism developments also include 15 new four- and five-star hotels and resorts, as well as the development of several shopping malls such as Dilmunia Mall, Marassi Galleria and

Bahrain National Museum is a cultural institution and city icon

the recently opened Avenues Mall. These tourism investment projects are part of Bahrain’s large-scale infrastructure development across a wide range of sectors, valued at more than $32 billion, with public-private investment comprising $10 billion of government funding, $7.5 billion under the GCC Development Fund and $15 billion coming from private investors. In line with growing international demand from both leisure and business visitors, and with the expansion of Bahrain International Airport, national airline Gulf Air will expand its aircraft fleet with an order valued at $7.6 billion. This includes 16 Boeing 787-9 Dreamliner, 17 Airbus A321neo and 12 Airbus A320neo aircraft. This year we will see the first new aircraft enter the fleet. Another exciting tourism development is taking place in the cruise sector. Bahrain hosted 76,185 cruise passengers across 41 calls during the 2016/2017 GCC cruise season, an increase of 45% over the previous season. Further announcements are expected in the coming months as more international cruise liners add Port Bahrain as a new destination for the 2018/2019 season. Tourism is a fast-growing sector and a key strategic focus for Bahrain's authorities. Through a host of new transport and tourism infrastructure projects, as well as a new tourism brand and value proposition, the country's tourism industry will continue to expand and attract investment.

2010 Bahrain goes down in history as the first Arab country to win the Golden Lion for Best Pavilion at the 12th Venice Architecture Biennale, beating 52 other participating countries

2014 Manama is declared the first-ever capital of Asian Tourism

2015 Bahrain Tourism and Exhibitions Authority is established

2016 Bahrain’s new tourism brand, ‘Ours. Yours. Bahrain’ launches

2017 $159 million Avenues Mall opens at Bahrain Bay

2020 Visitor arrivals expected to reach 15 million

ATM YEARBOOK 2018 | 115

THINGS YOU DIDN’T KNOW ABOUT BAHRAIN

1 2 3

4 5

17 18 19

6 7

20 21

$1 billion projected tourism revenues by 2020 Two designated UNESCO World Heritage sites

Bahrain Fort, one of the Kingdom’s most important historical sites The Bahrain Fort is listed as a UNESCO World Heritage Site

Bahrain was the first country in the GCC to introduce a formal education system for boys and girls in 1919 Tourism is one of Bahrain’s fastest growing sectors, growing by more than 4% year on year

Bahrain held the first F1 Grand Prix race in the Middle East in 2004, an event that was subsequently named ‘Best Organised Grand Prix’ 67 countries eligible for visas on arrival to Bahrain, and 114 for e-visas

Bahrain’s rich cultural heritage dates back almost 5,000 years to the ancient Bronze Age civilisation of Dilmun

Welcoming 8.5 annual tourists per resident, Bahrain has one of the highest visitor-per-capita rates in the world

The Tree of Life has stood alone in the desert for more than 400 years

76,185 tourists visited Bahrain on cruise ships during the 2016-17 season Manama was chosen as the 2016 Gulf Capital of Tourism At 770km2, Bahrain has a similar size landmass as Singapore

Bahrain was the first country in the GCC to discover oil (in 1928) and the first to start diversifying its economy to reduce reliance on oil revenues (in 1960) The Tree of Life has stood alone in the desert for more than 400 years

Bahrain has a rich and diverse history, which can be experienced today by visiting historic sites including Bahrain Fort and Museum and Sheikh Salman Bin Ahmed Al Fateh Fort

Bahrain’s capital city, Manama, was ranked number one city for expats globally in InterNation’s Expat Insider 2017 report

Bahrain has a strong calendar of events including Jewellery Arabia, which attracts more than 50,000 visitors

13 14

Investment in tourism infrastructure reached $13 billion in 2017

Bahrain originally had an econ omy driven by pearl diving and fishing

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Bahrainis love dining out and the country boasts a vibrant food scene with popular cuisines ranging from authentic Middle Eastern to African, Far Eastern, Indian, American and European

100% foreign ownership across most sectors, with no free-zone restrictions

The King Fahd Causeway to Saudi Arabia opened in 1986

There are more than 25 faiths with respective places of worship in the kingdom, as around 60% of the population are expatriates

Al Khamis Mosque is believed to be the first mosque in Bahrain, built during the era of the Umayyad caliph Umar II and dating back to 692 A.D. Bahrain boasts a low tax and low cost operating environment, with total operating costs on average 30% less than other GCC countries Bahrain welcomes around 10.2 million visitor arrivals each year via the King Fahd Causeway, which opened to vehicle traffic in 1986 The causeway, which links Bahrain to Saudi Arabia, is one of the busiest travel routes in the Middle East

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FIVE MINUTES WITH...

Jerad Bachar

Executive Director of Tourism and Leisure, Bahrain Economic Development Board (EDB)

“The past 25 years have seen Bahrain transform from a regional gem into a growing international leisure and business hub” 118 | ATM YEARBOOK 2018

Q: What has Bahrain achieved as a tourism destination over the past 25 years? The past 25 years have seen Bahrain transform from a regional gem into a growing international leisure and business hub. Tourism is one of the Kingdom’s fastest developing sectors, growing by more than 4% year-onyear and accounting for 7.8% of the Kingdom’s non-oil GDP from Q1 to Q3 of 2017. We’ve had many milestones to celebrate over the last two-and-a-half decades, including the undertaking of two major expansions to Bahrain International Airport to accommodate growth, the latest stage of which will be completed in 2019 to increase capacity to 14 million passengers per year. Over the years we have witnessed continuous strong investment growth in the tourism sector by more diversified hotel products, an increasing variety of restaurant, retail, and entertainment options, and a long-established culture of hospitality. This growth has been fuelled by a significant increase in visitor numbers, which now exceeds 12 million per year. What does Bahrain now offer that is unique for business and leisure travellers? The recent history of tourism in the GCC has been closely linked to manmade assets, but the region also offers a range of often underdeveloped natural and cultural assets. Bahrain has an expansive natural coastline and rich historic monuments dating back to 692 A.D, including two unique UNESCO world heritage sites. Bahrain’s traditions remain widely evident and accessible today – the old souk in Manama still houses the first café in Bahrain, for example. The traditional boats called Dhows, which were used for pearl diving back in the days when Bahrain’s economy

was fuelled by the trading of pearls, are used for fishing and commerce. Bahrain’s long history as a trading nation and a meeting point for travellers from both East and West has cultivated a multicultural and multiethnic population. The low cost of living, along with excellent education opportunities, add to the attractiveness of Bahrain. These rare features are combined with Bahrain’s vibrant cosmopolitan capital city, which consistently ranks in the top global locations for expat quality of life - InterNation’s Expat Insider report selected Manama as the number one city for expats in the world in 2017. How is the destination evolving? Bahrain’s hotel and restaurant industry is booming, with year-onyear growth of 13.4% as of Q2 in 2017 making it the strongest growing sector during that period. A recent highlight has been the opening of the hugely popular $159 million Avenues Mall at Bahrain Bay, which spans a 1.5km seafront location and is already buzzing with visitors and residents. Looking forward we will see more development in this area, with new international franchises being drawn to the city and upcoming projects including several beachfront resorts, new malls, as well as new beach and island development projects at Qalali Beach, Al Qous Corniche, and Hawar Island. These added attractions are all feeding in to the growing trend over recent years of visitors staying longer and spending more when they visit Bahrain. Can you provide insight into Bahrain EDB’s strategy to create the ‘Bahrain of the future’? Tourism is one of five priority sectors for EDB to attract and facilitate inbound investment.

BAHRAIN TOURISM IN NUMBERS Visitor numbers

Visitor behaviour

Non-oil GDP contribution

12.7m

Average stay of 2.3 days and spend BD 78($208) per day

7.8%

Bahrain International Airport investment

in 2017

2019 completion of

$1.1b

modernisation project, increasing capacity by 65% to 14 million passengers annually

Current visitor numbers and growth have been achieved organically, and now Bahrain is focusing on accelerating this growth. This is creating investment opportunities in two key areas: real estate and the leisure sector. Within leisure we are focused on the significant growth opportunities in tourism attractions, retail, dining and cruise ships. Last year we announced that investment in tourism infrastructure in Bahrain will cover 14 prominent projects that will boost growth in the sector. These projects include Dilmunia Mall, Marassi Galleria shopping complex, and mixed-use projects such as Bahrain Bay and Diyar al Muharraq. There is still, however, huge potential for further investment: when you look at latent demand potential, Bahrain still has relatively few resorts and destination hotels. At EDB we work closely with the Bahrain Tourism & Exhibitions Authority, (which recently launched Bahrain’s new tourism identity ‘Ours. Yours. Bahrain’) and other government and private-sector entities to support the sustainable growth of both consumer demand and infrastructure investment.

Tourism infrastructure investment pipeline

(Q1-Q3) 2017

$13b

Gulf Air

King Fahd Causeway

Hotels and resorts

616k

10.2m arrivals in 2016

hotels and resorts in 2017

● Flies to 40 destinations and is expanding its aircraft fleet with an order valued at $7.6 billion (announced 2016)

● Average stay for tourists arriving via the causeway is 1.8 days with a total of 2.8 million nights

● 2020: 15 new fourand five-star hotels (3,400 rooms) to open by 2020

2.3

visitors, up 23% from H1 2016

What will Bahrain look like as a destination in 25 years’ time? Bahrain has created the optimum conditions for investment, with particular advantages for tourismbased enterprises, through 100% foreign ownership in most business activities, ease of setting up business, a low-tax environment and highly skilled local talent. This competitive advantage will help fuel exponential growth over the coming decades: we just have to look back over the past 25 years and the accelerating pace of change to glimpse what is possible. The digitisation of services is sweeping across industries and Bahrain has moved with the trend to offer faster and simpler services to citizens, residents and visitors. In particular, Bahrain’s technology infrastructure and capability, paired with its growing culture of entrepreneurism, will create a testbed environment for innovative new technologies in the tourism sector to develop and then scale regionally and globally. Advancements like the Middle East’s first Amazon Web Services Region in Bahrain will also open up new sectors and help grow Bahrain’s diverse talent pool, which will in turn drive demand for leisure attractions, feeding into an increasingly vibrant tourism offering.

in 2017

190

Marassi Beach in Diyar Al Muharraq

The old souk in Manama

Cultural attractions such as Bahrain National Theatre are visitor drawcards

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The Grove has a ‘strong identity and personality’

Jad Frem, Director of Sales & Marketing, Six Senses Zighy Bay

Bahraini hospitality at its best Grove Hotel Bahrain & Conference Centre is a new home-grown boutique hotel brand that blends the best of old and new Bahrain, reveals the property’s board representative, Mustafa Al Mousawi

W Mustafa Al Mousawi

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hen explaining what makes the brand new Grove Hotel Bahrain & Conference Centre stand out from the crowd, the property’s board representative, Mustafa Al Mousawi, speaks with conviction and clarity. “As owners and operators who travel regularly, we were tired of arriving at hotels that all looked the same and had little sense of place, so we made a firm decision to move away from the one-size-fits-all franchise approach,” he says. “Our vision was to create a home-grown hotel brand that paid homage to its roots, yet reflected contemporary Bahrain. We are firm believers that the responsibility of a leisure hotel is to create context and provide a

window into the country and local culture, and that is what we have set out to achieve.” The result was The Grove, a hotel concept the owners believe delivers genuine Arabian hospitality and defines modern Bahrain. “As Bahrainis, we have a real emotional investment in the property,” Al Mousawi continues. “We understand the government’s vision for the future of the tourism sector and we want to ensure the needs of discerning regional travellers are met.”

LOCATION, LOCATION, LOCATION The Grove’s location is truly stunning, continues Al Mousawi. “We offer an island lifestyle, in the heart of Amwaj Islands, surrounded by tranquil azure waters, and if you visit our rooftop you can experience 360-degree panoramic sea views,” he says. “We are also part of what I would call ‘New Bahrain’, near to the two most exciting new malls in the country, and to the new highway connecting Muharraq directly to Bahrain Bay. Amwaj Islands, which is “loved by Bahrainis

and expats alike”, is a thriving multicultural community located off the northern coast of Address Boulevard Bahrain. A plethora of restaurants and cafés are just a short walk from the hotel, which is also a convenient 10-minute drive from Bahrain International Airport.

BRINGING MODERN BAHRAIN ALIVE

Bahrainis feel very comfortable at the hotel and have made it their weekend destination of choice. They appreciate the hotel's “small touches”, from the lingering smell of homeroasted coffee, to the warmth and friendliness of the staff. “It’s like coming home – but better,” says Al Mousawi. “We also serve a delicious and generous selection of culinary delights that appeal to every taste, but always with Bahraini overtones and references.” He reveals that many celebrities and influencers have already stayed at The Grove, and going forward, the hotel's management team will look to further capitalise on these types of associations.

Crucial to The Grove’s concept is that it offers the kind of contemporary Arabian hospitality that Al Mousawi and The Grove team felt was lacking at many existing hotels. “This modern approach also applies to how we recruited out team,” he explains. “We have a young generation of staff at The Grove – a dynamic group of business-minded people who represent modern Bahrain. “Modern Bahrainis are also travelling more for business, while people are visiting Bahrain A luxury from abroad for its liberal and forwardguestroom at thinking attitude, so we had all of this in mind The Grove when creating our brand.” He adds: “We see much more potential from our expanding location in ‘New Bahrain’, and because of our unique concept, we view our opening as perfectly aligned with the bigger national strategy for tourism development.” The Grove has a “strong identity and personality” and focuses on providing consistently high standards of service, which Al Mousawi says sets the hotel apart from the growing crowd of franchises and ‘me too’ WHAT’S NEXT? brands in the market. “Our capital is our knowledge of what a Less than a year after opening its doors, The local and regional guest expects, and our Grove will soon introduce a range of new passion is to provide a Bahraini hotel concept dining concepts, including a cigar lounge The Lounge is ‘the third — to international standards.” andplace’ a complete family entertainment centre neither work nor home designed to appeal to local guests and residents of Amwaj Islands. THE GUEST PROFILE The hotel's Health Club & Spa has just opened too, boasting impressive sea views “We appeal to so many nationalities,” across Amwaj Marina. continues Al Mousawi. “Bahrainis love our New facilities aside, the team behind The versatile conference and wedding space, plus Grove is focused on making the most of local companies like to hold meetings with a Bahrain’s new-found dynamism. sea-view, away from the bustle of Bahrain’s “2018 has marked the dawn of a new era for main business districts. Bahraini hospitality, with the growth of the “Weekends see us at almost full capacity with country's tourism sector a focal point of the visitors from many GCC markets who enjoy visionary economic diversification strategy our pool, kids' club, plus our popular Friday our government is spearheading,” explains brunch, and we will soon add to this a full inAl Mousawi. “We want to see the entire house family entertainment centre.” tourism sector prosper from events such as The Grove has also witnessed strong demand the Bahrain Grand Prix, Spring of Culture, from local residents wishing to host weddings SHOP Bahrain, Summer Festival, and many and special events at the property, which is more that bring visitors to our island.” home to one of Bahrain’s largest modern The Grove team’s priority, he continues, wedding venues, with a capacity of 600 guests. is to support these ambitions by innovating It’s part of the hotel's modern conference to “keep up with an increasingly young and centre, which also houses extensive meeting demanding clientele”. and events facilities for corporate guests.

DID YOU KNOW? The Grove is the first fivestar Bahraini family-owned and operated hotel in Bahrain designed for families, couples and corporates. It is the only homegrown hospitality brand where the owners are actively involved in the day-to-day operations of the hotel. Their plan is to showcase the kingdom’s heritage and culture, support the government’s national tourism plan and provide genuine Bahraini hospitality to their guests.

Evolving the property’s offering to ensure trends and customer preferences are taken into consideration is essential, Al Mousawi says, which is why the Grove’s slogan is ‘There is a place where it’s always new and fresh’. It’s a promise this forward-thinking hotel management team will never rest on its laurels and will always strive to innovate and keep guests coming back for more. “As an industry we are on the cusp of change driven by generational and demographic shifts,” Al Mousawi explains. “Ten years ago we might have designed for middle-aged business and leisure tourists from advanced economies, but now we must cater to a wider variety of visitors, age groups and backgrounds, including Millennials, whose expectations are high. “Digitisation affects the entire value chain of the travel and tourism industry, from facilitating decisions on where to stay to ensuring greater overall transparency. Hotel operators craft their product and service offering based on feedback received from guests online. A business strategy with these factors in mind will be the difference between success and failure in my opinion.”

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“Over the next 25 years, many ambitious projects and services are set to play an integral role in further enhancing the tourism sector in Sharjah, the UAE, and the rest of the region. These include market diversity; a strong industry foundation to weather outside factors; greater emphasis on international standards; economic diversity; the upcoming Expo 2020 Dubai, expanded tourism and investment offerings; infrastructural developments; and sustainability efforts, healthcare and — HIS HIGHNESS SHEIKH which will AHMED BIN SAEED AL MAKTOUM, education, attract different CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP demographics of tourists to the emirate”

— H.E. KHALID JASIM AL MIDFA, CHAIRMAN OF SHARJAH COMMERCE AND TOURISM DEVELOPMENT AUTHORITY (SCTDA)

ATM YEARBOOK

25 YEARS IN TRAVEL

SHARJAH

Beauty in diversity

With a rich tourism offering that focuses on culture, heritage, families and adventure, while promoting sustainability, Sharjah is well on track to reaching its 10-million-visitor target by 2021, says H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA) 124 | ATM YEARBOOK 2018

“Sharjah Tourism Vision aims to attract more than 10 million tourists a year by 2021, when the UAE marks its 50th founding anniversary” In 2018, what defines Sharjah as a tourism destination? Promoted as an ideal tourist destination for families, Sharjah offers a family-friendly atmosphere combined with excellent tourism facilities and events. Family tourism is a key pillar of the Sharjah Tourism Vision 2021, launched by the SCTDA, which aims to attract more than 10 million visitors by 2021. With more than a dozen museums covering art, calligraphy, Islamic civilisation, natural history, heritage, science and classic cars and aviation, there are plenty of attractions for families to enjoy in the emirate. The SCTDA will continue to launch initiatives promoting Sharjah’s immense tourism and commerce potential, locall, regionally and globally.

Al Noor Mosque in all its glory

Q. What has Sharjah achieved as a tourism destination over the past 25 years? Established in 1996 to promote commercial and tourism activities in Sharjah, the Sharjah Commerce and Tourism Development Authority (SCTDA) draws up strategic plans and formulates key policies to help put the emirate on the global tourism map. It focuses on what makes the emirate distinctive and exciting. Over the years, SCTDA-led tourism campaigns have won many accolades, including Sharjah being crowned the Capital of Arab Tourism in 2015.

How is the destination evolving and what’s your focus for the next few years in terms infrastructure, attractions, source markets, employment and marketing? Thanks to its unique geographical location, state-ofthe-art infrastructure, world-class international airport, and high-quality hospitality services, the emirate is fast becoming a popular tourist destination. There are other factors contributing to this reputation as well. The fact that the emirate is an ideal family-friendly destination drives its tourism success. The government’s tourism and hospitality initiatives have also included developing a range of ecotourism products targeting different customer segments. The meetings, incentives, conferences, and exhibitions (MICE) sector also greatly influences Sharjah’s tourism industry success. The number of international association meetings in the Middle East has more than tripled over the last 10 years, according to the International Congress and Convention Association (ICCA). There are many ongoing five-star resort developments in the emirate in light of the growing number of GCC visitors to Sharjah. Overall, public infrastructure spending has grown by 7%, providing the impetus to further boost the economy. The increase accounted for some 30% of 2017’s record AED 22 billion (US$6 billion) budget. Furthermore,

SHARJAH TOURISM IN 2017 International visitors

1.8m

Key visitor source markets

468k+ 266k+ Europe (+36% YoY)

Russia (137% YoY)

113k+ China (54% YoY)

Sharjah Department of Public Works has already begun the construction of two waste management infrastructure projects worth AED 641 million ($175 million). We expect to witness the implementation of similar largescale projects in the coming years. Last year we launched a marketing strategy that focused on outdoor tourism as a family activity and of course, the East Coast, with its exotic sea life, corals, mangroves, wadis, and mountains, plays a significant role. Another infrastructure-related investment that is expected to boost domestic tourism is the Rufaisah Dam, which will include a visitors’ lounge to enable tourists to take in the surrounding views. The landmark Shis-to-Khorfakkan road and tunnels are expected to put Sharjah on the global tourism map too. The project comprises a 23.2km-long dual Royal bedroom carriageway and also passes through fiveSuite rockmaster tunnels totaling 13km. Journey time between Khorfakkan and Sharjah is expected to be shortened by 30 minutes upon its completion in 2019. Through this initiative, we aim to boost Sharjah’s economic prosperity as the link will further encourage the use of Khorfakkan port, bypassing the Strait of Hormuz. Our tourism infrastructure is continuously being developed, with new hotel investments in Khorfakkan through the Sharjah National Hotel Group; the new Al Hefaiyah Mountain Centre; the Bird of Prey Centre; and tours of local houses, heritage villages, and museums. Part of our future plan is to construct mangrove walkways and eco lodges just up the coast in Kalba, while the Sharjah Beach Development Project – a new esplanade – will stretch 3.3km along the Sharjah Corniche and feature food and beverage outlets, art spaces, public squares, prayer areas and landscaped gardens. In addition, the planned expansion of Sharjah Sharjah's kayaking, diving and surfing opportunities appeal to adventure seekers and families visiting the emirate

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Sharjah is home to 22 museums

International Airport is expected to take place over the next four years. The cruise industry offers great opportunities for Sharjah too and we expect it to play a critical role in driving tourism business to the emirate. What are your 2021 tourism arrivals targets and where will you go from there? Sharjah Tourism Vision aims to attract more than 10 million tourists a year by 2021, when the UAE marks its 50th founding anniversary. In order to realise this ambition, the SCTDA, in collaboration with its partners, has adopted four strategic pillars, namely: 1. Promoting Sharjah as an ideal family tourism destination by offering distinct packages and offers specially designed for families; 2. Adopting an innovative tourism approach to improve the tourism experience through the provision of innovative solutions; 3. Enhancing efficiencies in the tourism sector through partnerships and collaborative action to provide world-class tourism facilities and capabilities; 4. Promoting the cultural and heritage elements among families to build Sharjah's reputation as an international cultural hub. We are also planning to expand our adventure tourism offerings and further focus on the MICE market. The SCTDA is therefore optimistic of reaching its 10-million-

â&#x20AC;&#x153;ATM 2018 is a major priority this year as it offers a great opportunity to highlight Sharjahâ&#x20AC;&#x2122;s significant feats and recently unveiled tourism and leisure projectsâ&#x20AC;? What are your target markets and what campaigns do you have in place or planned to attract them? The number of tourist arrivals to Sharjah has climbed over the past few years. Tourists from Russia, Oman, UAE, India, Saudi Arabia, China, Egypt and Pakistan were our top source markets in 2017, followed by Iraq, Jordan Syria, Philippines, Germany, and the UK. We will continue to participate in international events and join prestigious workshops, exhibitions, and roadshows with a view to growing tourism numbers from our target markets. At the same time, we will team up with key travel agencies to make our services highly accessible with a view to reaching more potential visitors from around the world. Our aim is to highlight the achievements

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Sharjah Light Festival is a visitor draw card

Families seek residential-style accommodation, supported by One&Only’s bespoke high-end service

“We are focusing on incorporating more sustainable practices to meet the demand for sustainable tourism products and services” of Sharjah in the tourism sector in terms of new projects, plans, strategies and developments and we are continually looking at ways to target new markets by making connections with new tour operators, opening representative offices and looking at ways to benefit from government strategies such as visas on arrival. ATM 2018 is a major priority this year as it offers a great opportunity to highlight Sharjah’s significant feats and recently unveiled tourism and leisure projects. What is your strategy for creating the ‘Sharjah’ of the future – and how does this dovetail with other government initiatives designed to elevate Sharjah’s position as a prominent destination for tourism and trade? We are focusing on incorporating more sustainable practices to meet the demand for sustainable tourism

products and services. SCTDA regularly conducts workshops to raise awareness about the most efficient methods of innovative and sustainable hospitality and waste and energy management practices in Sharjah. Efforts to enhance sustainable tourism with new projects and infrastructure are also underway. As a signatory to the United Nations Agenda 2030 for Sustainable Tourism Development, Sharjah has adopted several measures to enhance tourism facilities in a sustainable manner. Aside from sustainability, Sharjah International Airport will undergo massive expansion of its passenger terminal in the next four years to increase capacity to 20 million passengers by 2027. The airport is playing a key role in driving tourism to the emirate, thanks to its growing passenger traffic, strategic location on the main navigation and trading routes and the world-class services and facilities it offers to people and companies in Sharjah and throughout the UAE. Moreover, as mentioned before, numerous hotel development projects are currently underway to accommodate the influx of local, regional, and global tourists to Sharjah. What will Sharjah look like as a destination in 25 years’ time? Sharjah’s tourism scene is bustling with activities, events and new project launches that are specifically designed to elevate the quality of the visitor experience. We are looking forward to the completion of many of our new projects over the next 25 years and to witnessing how the emirate and wider community benefits from them. Sharjah is renowned throughout the Arab world for its commitment to art, culture, and local heritage. It is the best place to explore, experience and discover the secrets of a unique Arabian lifestyle and Islamic culture. Tourists can visit our more than 20 museums, art galleries, and beautifully restored heritage areas. In terms of business, the emirate has established an environment where commerce and culture blend perfectly. Sharjah is also known for pursuing humanitarian works, especially in the care, training, education, rehabilitation, and integration of the members of its society. In short, travellers can enjoy a range of adventures and meaningful activities that are guaranteed to give them the best time of their lives.

PROJECT PIPELINE Al Badayer Oasis: A desert oasis development set to offer visitors a resort experience combined with the thrills of a desert adventure. Kalba Kingfisher Lodge: This groundbreaking eco-tourism project is being developed in collaboration with the Sharjah Environment and Protected Areas Authority.

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Novotel Sharjah Expo: A four-star hotel that features a raft of business and meetings facilities. Sharjah's Anantara Resort: The new luxury resort will enhance Sharjah’s accommodation offering. Pullman Hotel: With 188 rooms and suites, three coffee and beverage areas, two restau-

rants, large meeting rooms, two health clubs, a spa, two indoor swimming pools and an open-air swimming pool, the hotel will add huge value to Sharjah and its accommodation offering.

Fossil Rock Lodge: Nestled within the Mleiha Archaeological and Eco-tourism Project, the Fossil Rock Lodge offers a unique experience for desert adventurers and nature lovers.

AL Bait Hotel: Scheduled for completion in 2018, Al Bait Hotel comprises five historical buildings that are being redeveloped into a five-star hotel within the Heart of Sharjah development.

DoubleTree by Hilton Sharjah: The property comprises 254 suites and one hotel.

The Butterfly House on Al Noor Island

Mleiha is the place to try adrenalin-fuelled activities such as Polaris buggy driving

DID YOU KNOW? 10 fast facts that reveal Sharjah’s rich tourism offering

The Butterfly House on Al Noor Island is one of the emirate’s newest and most unique family attractions, housing a dozen species of butterflies.

Heart of Sharjah

The Heart of Sharjah comprises two tiny neighbourhoods, Al Sheyoukh and Al Maraija, that have been fully restored and pedestrianised, and houses several interesting museums.

The traditional Souk al Arsah and Souk al Shanasiya feature a range traditional wares. Souk al Arsah is believed to be the oldest souk in the region.

The emirate boasts 22 museums, including the Sharjah Museum of Islamic Civilisation, which houses more than 5,000 exquisite Islamic artefacts from all over the world.

Khorfakkan, which means ‘creek of two jaws’, is a popular location for watersports and diving activities.

Sir Bu Na’yr island is a protected marine site and home to the endangered Hawksbill Turtle.

Sharjah’s Arabian Wildlife Centre is the only zoo in the region that houses animal species endemic to the Arabian Peninsula. The Mleiha Protected Area has significant cultural and historical importance. Priceless artifacts such as potteries were discovered here and itt serves as an open-air geological museum for modern and medium-scale excavation. The Mleiha are of Ajman is also the place to try adrenalin-fuelled activities such as Polaris buggy driving or paragliding.

Khorfakkan port recently opened a dedicated cruise terminal as Ajman looks to attract more cruise lines and visitors to its shores.

Sharjah’s diverse events line-up includes Sharjah Light Festival, the Sharjah Heritage Days, UIM F1 H2O Powerboat Racing World Championship, the UIM Aquabike World Championship. Music Festival and the Sharjah International Book Fair (SIBF) - the oldest and largest event of its kind in the region.

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H.E. Marwan Al Sarkal explains how the preservation and enhancement of Sharjah’s heritage and natural beauty are paving the way for the long-term success of the emirate’s unique and vibrant tourism industry

A destination with a difference

ince it was established in 2009, Sharjah Investment and Development Authority (Shurooq) has put the emirate on the tourism map. The entity was created to oversee social, cultural, environmental and economic development, while enhancing Sharjah’s distinct Arab and Islamic identity and has spearheaded several major projects that are elevating the emirate’s status as one of the Middle East’s most progressive and dynamic tourism destinations.

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Having successfully attracted investment partners for developments that focus on promoting Sharjah’s heritage and natural assets, Shurooq is quickly establishing the emirate's reputation as a hub for cultural and ecotourism. Shurooq's unique portfolio includes the Mleiha Archaeological and Eco-tourism destination, Al Montazah Parks, Al Bait Hotel and the hospitality projects under Sharjah Collection. Here, Shurooq CEO, His Excellency Marwan Al Sarkal, outlines the entity’s achievements and its plans for the future.

Q. What would you highlight as Sharjah's key achievements as a tourism destination over the past 25 years? In line with Sharjah’s Vision 2021, which has a target of attracting more than 10 million tourists annually to the emirate, there have been many milestones in terms of Sharjah’s ongoing development as a tourism destination, but perhaps our single greatest achievement to date has been carving out a very distinct niche. When tourists come to Sharjah they do so knowing they will experience an authentic

Shurooq’s flagship Al Qasba tourism development

Arabian setting. They appreciate that Sharjah embraces, cherishes and nurtures its cultural heritage and that it is the embodiment of the traditional Arabian values of warmth, hospitality and a desire to put the comfort, welfare and happiness of a guest before that of oneself. Today, we are a serious tourism destination and are very proud of our key projects, which include Al Majaz Waterfront area, the family-friendly Al Qasba development and the museums in the Heart of Sharjah. We have also managed to successfully showcase our

many areas of outstanding natural beauty and ecological significance. With its massive flagpole, amphitheatre and restaurant, Flag Island is perhaps one of the most visible symbols of our investment in tourism infrastructure, but we have also been delighted to witness the popularity and success of our City Sightseeing bus tours and our efforts to promote art through the Maraya Art Centre. Our commercial activities to support Sharjah’s tourism progress have included the development of an extensive and highly popular

range of ‘I love Sharjah’ merchandise, sold through a dedicated store. We have also directly invested in increasing the diversity and quality of our restaurant and café sector by opening establishments such as ElManza, Jones the Grocer on Flag Island and the Mleiha Bystro Café. We are also immensely proud to have been named the Capital of Arab Tourism in 2015, which provided a ringing endorsement of the direction we have taken as a family-oriented, culturally-sensitive tourist destination. Our

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hosting of world-class festivals and sporting events has been a major accomplishment too. In 2018, what defines Sharjah as a tourism destination and what role has Shurooq played in terms of putting the emirate on the tourism map? Sharjah is, in many ways, a unique destination, not just within the region, but globally, given the huge emphasis we place on Arabia’s culture, its traditions, arts and history. We do not try to be something we are not. We know our strengths, we understand our market sector and we avoid

“In Sharjah, a visitor can enjoy the beach, the mountains and the sand dunes of a classic Arabian desert landscape, all in one day”

The Mleiha Archaeological and Eco-tourism destination

The Sharjah Collection is a new hotel concept featuring luxurious lodges and B&B-style properties

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attempting to compete like-for-like with other destinations in the UAE and region. Shurooq’s role is to complement and support the activities of the Sharjah Commerce and Tourism Development Authority (SCTDA), which was established in 1996. The SCTDA does a fantastic job in maximising the value of the emirate’s natural and manmade tourism assets. With our connections to the wider business world we are able to leverage Sharjah’s potential as a good place to do business, something which inevitably benefits the tourism sector. Our aim is to encourage investors to develop tourismrelated projects, resorts and hotels, but as unique destinations, and the government is supporting these initiatives. Our focus is to attract international brands that will help us to showcase Sharjah while retaining our uniqueness and authenticity, which is deeply rooted in our culture and heritage. How is the destination evolving and how is Shurooq playing a major role in shaping the destination’s future, defining what the emirate can offer that no other destination can? In Sharjah, a visitor can enjoy the beach, the mountains and the sand dunes of a classic Arabian desert landscape, all in one day. Not many areas can offer that combination. We also boast historical and archeological sites that fill visitors with a sense of wonder. Travellers are increasingly sophisticated and discerning in terms of what they demand from a destination like ours and often seek multiple and diverse experiences during their stay. Sharjah has to be ahead of the curve and provide visitors with what they want. For example, recent years have seen an increase in demand for eco-tourism experiences. We responded to that with the development of Al Noor Island, which allows the whole family to experience nature in an engaging and accessible way. Similarly, for those fascinated by archaeology, we have the Mleiha Archaeological Centre. Often, those who have a passion for the past and for nature fall into a class of tourist at the higher end of the spectrum. They seek luxury accommodation with an authentic local flavour. With such visitors in mind we created the Sharjah Collection. These luxurious lodge and B&B-style properties are designed to offer guests unique living experiences accented with an authentic taste of Arabian hospitality that is rich in Emirati culture. For good old-fashioned water-based family fun, Shurooq invested heavily in renovating an existing facility to create the soon-to-open Al Montazah Parks, right in the heart of the city. At Shurooq we are not only constantly promoting Sharjah as a tourism and business location at exhibitions and conferences around the world, but also analysing new trends in tourism. We look at emerging markets such as Russia and China and consider how we can refine, improve and supplement our offer to make it more attractive to these, and other, relatively untapped sources of tourism-related income.

SHUROOQ PROJECTS AT A GLANCE

Al Qasba is Sharjah’s premier tourism destination

MLEIHA ARCHAEOLOGICAL AND ECO-TOURISM DESTINATION January 2016 saw the launch of the first phase of the Mleiha Archaeological and Eco-tourism project, one of the most important tourist and archaeological developments in the UAE. At least AED 250 million (US$68.1 million) is being pumped into the project, which will cement the emirate as a leader in eco and archaeological tourism. The second phase includes the Mleiha National Desert Park, built in collaboration with the Sharjah Environment and Protected Areas Authority (EPAA), and an observatory, created in cooperation with the Sharjah Centre for Astronomy and Space Sciences. MLEIHA FOSSIL ROCK LODGE Opening soon, Fossil Rock is an exclusive desert lodge nestled in the Mleiha Archaeological and Eco-tourism project. It will accommodate up to 10 guests and provide them with a unique opportunity to explore the real Mleiha and its authentic desert surroundings, with experiences on offer including stargazing, dune bashing and desert safaris. AL NOOR ISLAND Al Noor Island, which opened in December 2015, is Shurooq’s tourism and leisure project on the Khalid Lagoon in the Al Majaz area. Highlights include The Literature Pavilion, The Butterfly House and Café, OVO Art Sculpture, a children’s playground, a maze garden, a pedestrian bridge, a diverse variety of plants, art sculptures, music, interesting light displays, artificial grass illuminations and the Pontoon and Seaside stage. HEART OF SHARJAH The Heart of Sharjah, the region’s biggest heritage project to date, sets out to restore key traditional areas of Sharjah and reflect life in the 1950s and ‘60s. Scheduled for full completion in 2025, it will feature a diverse range of commercial, cultural and residential projects including a boutique hotel, restaurants, retail outlets, art galleries, traditional and contemporary markets, archaeological sites, museums, play areas and commercial offices. Many of these will be housed in renovated or ancient houses. The development’s Souq Al Shanasiya is already open and provides visitors with the opportunity to buy artisan products and food. AL MONTAZAH AMUSEMENT AND WATER PARK Al Montazah Amusement and Water Park attracts more than one million visitors annually and includes a first-of-its-kind water-themed park, an amusement park, as well as recreational spaces and

play areas dedicated to children. The Green Park features areas and venues dedicated to hosting entertainment and social events, as well as a several world-class restaurants, cafés, a boating lake, and a mosque, while the leisure park offers electronic games, kart racing, two mini football playgrounds, sports areas and an events venue. AL QASBA Al Qasba is Sharjah’s premier tourism, cultural, business and entertainment landmark spanning a one-kilometre manmade canal and is home to the region’s renowned Eye of the Emirates, a 60-metre-high Ferris wheel. Pedestrian bridges criss-cross the canal and boats take visitors to the adjoining Khalid and Al Khan Lagoons. Al Qasba also features the state-of-the-art Masrah Al Qasbah, a 250-seat theatre, which hosts a plethora of events, including artistic, musical, film, theatrical, and poetry performances, as well as conferences and summits on a regular basis. AL MAJAZ WATERFRONT Al Majaz Waterfront is one of Sharjah’s most popular destinations for tourists and residents and offers a range of events and activities throughout the year. Kids enjoy the splash park, miniature golf and play areas while their parents can use the jogging track, take a private boat cruise or simply enjoy a quality dining experience. KALBA ECO-TOURISM PROJECT AND KINGFISHER LODGE One the largest eco-tourism projects in the region, Kalba is one of many projects designed to reduce environmental deterioration resulting from killing animals and the destruction of plants. It also aims to conserve biodiversity and restore and protect some extinct species. A new feature opening at Kalba soon is Kingfisher Lodge, featuring 20 luxury tents, a yoga and wellness centre and dining, leisure and entertainment facilities.

FLAG ISLAND With its towering flagpole, 1,000-seat amphitheatre and modern Jones the Grocer restaurant, Flag Island is a new tourism destination and perhaps one of the most visible symbols of Sharjah’s investment in tourism infrastructure. The flagpole itself, located near the government departments buildings in Al Layyah, next to Al Jubail Market, was the 7th tallest in the world when it was officially launched on December 2, 2015. THE KHORFAKKAN CORNICHE DEVELOPMENT This aims to revamp the 3km stretch of beach into a family leisure precinct with a range of attractions, sports and leisure activities, a picnic area and dining options. The Central Plaza will be at the heart of the corniche project. AL JABAL RESORT, THE CHEDI KHORFAKKAN Inspired by the region’s traditional architecture and way of life, this luxury hotel will feature 106 rooms and suites, several dining venues, including a Japanese restaurant, a destination spa, health club and meeting facilities with a library. AL BADAYER OASIS An urban resort designed as a base for residents and visitors heading off on desert adventures. With architecture that replicates a grand desert fort, it offers open-air courtyards and majilis-style lounges. THE SHARJAH COLLECTION The Sharjah Collection is a new hotel concept featuring luxurious lodges and B&B-style properties in eco-tourism and heritage locations, offering guests an authentic Arabian experience. Four new properties have been unveiled to date including Kingfisher Lodge in the Kalba eco-tourism project; Al Badayer Oasis Lodge in the Al Badayer Oasis; Bait Khalid Bin Ibrahim – a hotel comprising two renovated historical houses in the Heart of Sharjah; and Fossil Rock Lodge in Mleiha.

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What role is Shurooq playing in attracting tourism investment and how will this contribute to the longterm economic prosperity of Sharjah? To a great extent I adhere to the philosophy: build it and they will come. That is to say, when you have a tourism destination that is very clear and singular in its objectives and makes itself attractive to a particular market segment, the big players will start to take note and realise they have to be in the game. Naturally, we at Shurooq do everything we can when visiting trade fairs and conferences to persuade some of the global names in tourism and hospitality to invest in the emirate. But these are businesses that make investment decisions on an evidential basis. If we can demonstrate through reliable data that there is sufficient footfall to offer the possibility of a healthy profit on their investment, then the job is half done. We cannot make the decision for potential tourism investors, but we can create the conditions that make the decision to invest a lot easier, and that tends to be our focus. Shurooq has been engaged in transforming Sharjah’s entire tourism infrastructure with the support of a wide range of public sector entities. The museum, in particular, plays a major role in this process as does the Sharjah art foundation and the Environment Protected Areas Authority. These efforts combine to make Sharjah a unique destination. As for contributing to the long-term prosperity of Sharjah, we know that making Sharjah more attractive to tourists and therefore to tourism investors, also makes it a more attractive place for people to live. We are in a competitive market in seeking to attract business and industry to the emirate and any advantage we can gain in terms of the quality of life on offer in Sharjah can make a big difference in terms of securing inward investment. What is your strategy for creating the Sharjah of the future – and how does this dovetail with other government initiatives designed to elevate Sharjah’s position as a prominent destination for tourism and trade? I believe Sharjah’s future will be inextricably linked with the government-backed digital transformation of our emirate’s economy. We have increasingly witnessed how the application 134 | ATM YEARBOOK 2018

of modern digital technology can make a real difference on the ground here in Sharjah, with successful initiatives rolled out by Sharjah-based Bee’ah, the Middle East’s fastest growing environmental management company. Its Evoteq division has introduced smart technology covering areas such as waste management and the healthcare sectors with many more digitisation projects in the pipeline. Increasingly, residents and visitors to Sharjah will be able to benefit from a seamless digital economy that facilitates many aspects of life here, including ensuring the streets are always clean and free from litter. Such things matter and when visitors see a clean, orderly, safe and well-managed society they, in turn, become advocates and help create a virtuous circle, which boosts tourism, trade and inward investment. To me, Sharjah has always been a major player in the tourism industry, which accounts for 9% of its GDP. Our goal is to take it to the next level by attracting major investment in the sector. We also need to lure more airlines and more conference business, as well as companies creating exciting, innovative tours to help tourists discover the real Sharjah. What will Sharjah look like as a tourist destination in 25 years’ time? When any parent looks to the future, they think primarily about the world that their children will inherit. I am no different. But where I am privileged is that I am in a position to follow the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah and Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority, to help Sharjah achieve some of its long-term goals. These goals are based around a desire to build a strong, stable non-oil-based economy while remaining firmly in touch with our rich cultural Arabian heritage and fully respecting our amazing natural landscapes and rich biodiversity. I believe that when observers in 25 years’ time look at both the built and natural environments here in Sharjah, they will say that we remained true to these ideals and true to ourselves as proud Arab people.

Noor Island opened in December 2015

ATM YEARBOOK

25 YEARS IN TRAVEL

NORTHERN EMIRATES

Ajman’s Masfout Mountains

Sincerely Emirati RAK offers authentic Arabian experiences

Ajman’s authenticity and natural beauty are capturing the imaginations of visitors and investors, which is paying dividends for the emirate’s growing tourism sector, says Saleh Mohamed Al Geziry, Director General, Ajman Tourism Development Department (ATDD) 136 | ATM YEARBOOK 2018

ver the past 25 years, Ajman has established itself as a world-class destination whose popularity has grown among visitors from the UAE and overseas. The emirate has emerged as a hub for development and its tourism sector has continued to excel with the opening of several hotels such as the luxury five-star eco-resort, Oberoi Beach Resort Al Zorah, located in the Al Zorah mangrove area, which has been officially declared a Wetland of International Importance by the Ramsar Convention. Radisson Blu Ajman and Wyndham Garden Ajman Corniche also recently opened their doors, adding to the list of properties that are already well-established in the emirate, such as the Ajman Hotel, the Ajman Saray, a Luxury Collection Resort, the BAHI Ajman Palace, the Fairmont Ajman, the Ramada Beach Hotel and the Ramada Hotel & Suite. Efforts have also focused on initiatives that showcase Ajman’s diverse natural landscape, from pearl journey excursions to activities such as hiking and cycling in the Masfout mountains. Its gastronomic offering has been promoted too, with an increasing number of restaurants serving local and

“Ajman has a number of unique attractions that make it a popular and a truly authentic place to visit” traditional cuisine that introduce the true ‘flavour’ of Ajman and the UAE to visitors. A highlight is Marsa Ajman, Ajman's first floating restaurant, which serves fresh seafood directly from the adjacent market. Well-known travel industry identity Saleh Mohamed Al Geziry, who was appointed Director General of Ajman Tourism Development Department (ATDD) in 2017, says that in 2018, Ajman can be defined as a “culturallyand historically-rich destination, home to authentic Emirati hospitality, which is reflected in our destination branding, ‘Sincerely Emirati’”. “Boasting a enviable cultural and ecological heritage, tourists can immerse themselves in all the emirate has to offer, particularly if they visit the Hajar Mountains, located less than two hours from Ajman. Here they will find historially-significant landmarks, including the mustvisit Masfout Castle,” he says. “Ajman has a number of unique attractions that make it a popular and a truly authentic place to visit; the scenic mountains, beaches, religious and historical landmarks, which is why it has gained significant popularity with local and international visitors.” The recent addition of a new daily seaplane service between Ajman and Dubai Creek has further boosted the emirate’s appeal, according to Al Geziry. “It not only provides a unique sightseeing opportunity with impressive views, but has also opened up a new gateway to a significantly important domestic tourism segment,” he says. The flight, which is operated by Seawings, is just 17 minutes one way, with the seaplane also available for private charter.

Luxury properties such as Oberoi Beach Resort Al Zorah are putting Ajman on the tourism map

The new Seawings seaplane service travels from Dubai Creek to Ajman

Ajman Museum

VISION 2021 Over the next few years, the ATDD’s aim is to make Ajman the destination of choice for both regional and international tourists, in line with the strategic objectives of increasing tourist traffic ahead of Ajman Vision 2021.

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“It is our responsibility to protect and preserve our rich cultural heritage to ensure a sustainable tourism sector that continues to thrive” To achieve this goal, the government has more leisure- and tourism-related developments planned and offers incentives to investors who wish to establish projects of this nature in the emirate, explains Al Geziry. “Ajman stands out as a unique destination for tourism investment, with a vast array of opportunities in key sectors such as medical, sports, business and leisure tourism,” he adds. At the same time, the tourism development department is actively promoting the emirate and its attractions regionally and internationally, participating in industry focused exhibitions and roadshows in an effort to network extensively with travel trade professionals and tour operators. “It’s all part of our strategy to strengthen bilateral relations with key international tourism agencies, promoting Ajman as a unique tourism and investment destination,” Al Geziry says. The ATDD’s current focus is to establish Ajman’s reputation as an attractive leisure destination, while growing its market share of the cultural, eco, business and sports tourism segments. “Due to the wide range of natural attractions we have to offer, environmental conservation is also a priority and it is our responsibility to protect and preserve our rich cultural heritage to ensure a sustainable tourism sector that continues to thrive,” stresses Al Geziry. “Over the next 25 years, we aim to further develop Ajman’s key attractions and historic sites and improve the sustainability and investment environment, ensuring we continue to appeal to investors and visitors alike.”

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AJMAN

Covering just 260 square kilometres and with a population of 505,000, Ajman is the smallest of the seven emirates that make up the United Arab Emirates. Ajman Museum Aside from the city of Ajman on the coast of the Arabian Gulf, the emirate also has jurisdiction over two small inland enclaves in the UAE – Al Manama, east of Ajman, and Masfout, located in the south of the UAE near Hatta.

Nestled away from neighbouring emirates such as Dubai, Ajman offers an authentic alternative. It is a culturally- and historically-rich destination and the home of authentic Emirati hospitality.

The Ajman museum, a late-18th-century fort, served as the ruler’s residence until 1970. Now a museum, it illustrates aspects of Ajman’s past with an assortment of photographs, weapons, tools and archaeological artifacts. Ajman’s rich cultural heritage and customs are the result of thousands of years of varying influences. The emirate’s human history can be traced back to around 3000 BC as witnessed by excavations at archaeological sites around the region.

The emirate of Ajman is ruled by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Member of the Supreme Council of the Union and Ruler of Ajman – a descendant of the Al Nuaim tribe, which can be traced back to three centuries before the life of Prophet Mohammad. The foundation of the modern emirate goes back to 1810 when the Al Nuaim tribe created a permanent settlement by the coast. They embarked on fishing and pearling, which were the main industries for centuries.

FACTS

The Gulf region, including Ajman, is known for its history in fishing, pearling, and trading using wooden dhows. Ajman holds an annual festival dedicated to dates, called the Liwa Ajman Dates Festival. Dates are one of the most famed Middle Eastern delicacies. As one of the few crops that thrive naturally across the Arabian Peninsula, they have been cultivated in the area for around 5,000 years. The annual festival, now in its fifth year, celebrates the country’s rich heritage and traditions, providing residents and visitors with a unique opportunity to learn more about the importance of date palm trees, the farming industry and the types of produce grown in the region.

Fishing is deeply rooted in local culture, and a visit to the bustling Fish Market offers a tasty insight into everyday Emirati life. Get your fish filleted, spiced and grilled on the spot at one of the market stalls.

Sustainable architecture project, Ajman Qubes, is an example of modular construction. It was executed with the dream of supporting local young entrepreneurs. This has led to the opening of 10 homegrown UAE concepts including restaurants, cafes, the first Arabic Art gallery and a spa.

Ajman has a subtropical, arid climate. Sunny blue skies and high temperatures dominate for most of the year and rainfall is infrequent, mostly falling in the winter months.

Festival Land provides visitors with a unique opportunity to visit a range of country villages, as well as exciting entertainment and events areas.

From mountains and museums to food festivals, seaplane rides, watersports and golf, Ajman has it all

You can now take a Seawings seaplane between Ajman and neighbouring emirates, making it easier than ever to visit Ajman no matter where in the UAE you are located.

The Al Zorah Wake Park offers an action-packed experience that will appeal to all ages and abilities.

Ajman's beautiful coastline is best enjoyed by taking a stroll along the corniche, a 4km-long esplanade. The stunning promenade is popular with families who enjoy a picnic on the public beaches or dine at the many restaurants located in the adjacent luxury beachfront properties.

Masfout Castle

Al Zorah Golf Club

Tourists can also get involved in the centuries-old Emirati tradition of pearl diving with dedicated tour provider, Ajman Pearl. The Ajman Pearl Journey experience is a unique edutainment programme, which aims to enrich peoplesâ&#x20AC;&#x2122; knowledge about the history of the pearling industry in the Arabian Gulf region. Visitors also have the opportunity to cut open an oyster and keep the pearl nestled within.

Shop as the locals do in Ajmanâ&#x20AC;&#x2122;s Traditional Souq, an atmospheric Arabian market with a palm-frond roof, timber beams and coral stone floor. Located close by is Ajman's modern Gold Souq, a veritable treasure trove of gold and silver jewellery.

17 Aminah Bint Ahmed Al Ghurair Mosque

Due to the wide range of natural and historical attractions Ajman has to offer, environmental conservation and preserving heritage sites and buildings is a priority, as is the development of a sustainable tourism sector.

Ajman's ultra-luxurious five-star eco-destination Oberoi Al Zorah Beach Resort opened in 2017.

Golfers can enjoy worldclass golfing at Al Zorah Golf Club, located in the Al Zorah community. The golf course is surrounded by marinas, luxury residential villas, and restaurants.

City Centre Ajman is the largest shopping destination in the emirate, home to more than 70 international and local brands, a cinema, a Magic Planet and 18 dining outlets.

Ajman's China Mall, housed in 13 buildings, features items including clothing, furniture, electronics and household goods.

Ajman and the UAE are a haven for birdwatchers: in addition to the more than 100 species that regularly breed here, large numbers of migratory birds also visit the UAE en route between countries in Europe, Asia and Africa. The emirate's unique landscape also provides the opportunity for visitors to take part in a range of adventure activities.

Ajman corniche boasts a wide range of restaurants and cuisines. Visitors can enjoy fresh seafood while taking in amazing sea views.

The Al Zorah's new creekside development, Marina 1, boasts more than 15 dining outlets and recreational options.

Home to some of the world's finest Arabian horses, Ajman Stud is an internationally-renowned facility located 30km from the city of Ajman and surrounded by desert dunes.

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HISTORY SHEIKH ZAYED MOSQUE One of Fujairah’s newest landmarks, this Ottoman-style mosque is an Islamic architectural masterpiece. It features 35 domes and six minarets and can accommodate 32,000 worshippers, making it the second largest mosque in the UAE after its namesake in the capital. FUJAIRAH MUSEUM Regarded as one of the UAE’s most important museums, Fujairah Museum provides insight into the country’s history and heritage through antiques found by archaeologists in recent years. Fujairah’s ‘Snoopy Island’ is a popular snorkeling location

Beauty in

diversity Fujairah perfectly marries the old with the new, preserving its heritage and natural beauty while forging ahead with modern tourism developments to create a destination with growing visitor appeal

ujairah, which fringes the east coast of the UAE, is arguably the most diverse of the seven Downtown Dubai emirates as far as its tourism offering is concerned, appealing to visitors of all ages and interests. Once a secret playground for UAE residents seeking a weekend getaway, the destination is becoming an increasingly popular choice with international visitors looking for a holiday with a difference. Adventure seekers love its rugged mountains, wadis, dunes and diving spots; history buffs enjoy its many forts, souqs and heritage attractions; families love its worldclass beach resorts; and visitors seeking rest and relaxation are spoiled for choice with spas, romantic beachfront restaurants and five-star accommodation. Fujairah’s tourism appeal is far reaching, explains Dr Ahmed Khalifa Al Shamsi, Chairman of the Fujairah Tourism &

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Antiquities Authority (FTAA). “We are strategically located on the Gulf of Oman and the Indian Ocean, home to beautiful coral reefs and spectacular marine life, which has encouraged the establishment of several international sports such as fishing, diving and other water sports,” he says. “Add to this our cultural and natural attractions, from our large number of castles and forts, museums and archaeological sites to our high mountains with their quaint villages, picturesque valleys and wadis and springs, and Fujairah has much to offer visitors all year round.” Here we round-up 25 tourism highlights visitors Dr Ahmed Khalifa should not miss during a Al Shamsi, trip to Fujairah. Chairman, FTAA

FUJAIRAH FORT Fujairah Fort is not only one of the most historically significant forts in the UAE, but also one of its largest. Located on a hill 20 metres above sea level and overlooking Fujairah’s city, the fort dates back to the Sheikh Hamad bin Matar Alsharqi era and is made from local materials such as stone, gravel, clay, hay, and alsarooj substance (gypsum). AWLAH FORT Located in the village of Aouhlah, a rugged mountainous area 30 kilometres from Fujairah city, Awlah Fort is known for its interesting ornate interior Fujairah’s and tranquil desert, décor. The design of the fort has been inspired by surrounded by rugged the walls of Assyrian cities in northern Iraq, a nod mountains to the relationship the region had with the ancient civilisation dating back to the Iron Age. AL HAIL FORT Dating back to 1830, Al Hail Fort is one of the UAE’s strongest fortresses, located on a mountain in the village of Al Hail, south-west of the city of Fujairah. AL BIDYA MOSQUE The UAE’s oldest mosque is situated on the road linking Dibba to Fujairah. The Othmanian mosque, characterised by its unusual roof, is thought to date back to 1446 AD.

SHOPPING FRIDAY MARKET Located on the old Fujairah-Sharjah highway, outside Masafi village, the Souq Al Juma or the Friday Market is a popular tourist destination, selling a wide range of products such as locally-produced fruits, vegetables, plants, toys, furniture and carpets. It is also famous for its locally-made pottery, earthenware, souvenirs and plant nurseries. SHOPPING MALLS New shopping malls have opened in Fujairah over the last couple of years, including Fujairah City Centre, Fujairah Mall, Lulu Mall and Century Mall.

ADVENTURE WADI WURAYAH The UAE’s first protected mountain area, noted for its biodiversity, fresh waterfalls and pools, and home to the endangered Arabian Leopard and Tahr (mountain goat). WADI SIJI A picturesque farming area located in the mountains of northern Fujairah. WADI HAM The longest wadi in the UAE, running for nearly 30km, and a popular picnic spot. SCUBA DIVING The Gulf of Oman and the Indian Ocean are famous for their coral reefs, flourishing marine life and captivating ship wrecks. SHARK DIVING PADI diving specialist Al Boom Diving offers a shark-diving experience off the coast of Fujairah.

The watch tower at Al Bidya Mosque

FUJAIRAH TOURISM HIGHLIGHTS WATER SPORTS PARASAILING AND PARAGLIDING Al Boom Diving, based at Le Meridien Al Aqah Beach Resort, offers parasailing and paragliding experiences. AQUA MARINE TOURS Based at the Fujairah International Marine Club, Aqua Marine Tours offers tours of the UAE’s east coast on board Aquarius, an 82-foot wooden schooner motorboat with an open deck. SANDY BEACH HOTEL This low-rise beach resort has been attracting divers to its shores for decades. The main attraction is ‘Snoopy Rock,’ just a short swim from the private beach. Named after its uncanny resemblance to the sleeping cartoon dog, it is a great snorkelling and Scuba diving spot. SOOLYMAN SPORTS FISHING This sport fishing company operating out of the Fujairah Marine Club is run by qualified and experienced South African skippers.

EATS MCGETTIGAN’S FUJAIRAH Irish chain McGettigan’s offers pub food staples such as burgers, pies and fish and chips and is located at the Tennis & Country Club, just behind Ajman University. WAVES The Fujairah Rotana’s popular romantic restaurant, Waves, is located on the beach and specialises in fresh seafood. SENSASIA A pan-Asian restaurant serving Japanese teriyaki, Indonesian nasi goreng, Chinese Manchurian and Singapore lobster located at Miramar Al Aqah Beach Resort, Al Aqah. AL MESHWAR From its exterior, the Lebanese eatery looks like a cross between a castle and a mountain, while the cavernous interior features a ceiling painted with moons and stars. Grilled meat platters and hot and cold mezze are menu favourites.

RELAXATION AIN AL-MADHAB HOT SPRINGS Located in the foothills of the Hajjar Mountains, these mineral hot springs produce warm water that contains sulphur, which is then pumped into two pools. It’s a family-friendly site with separate bathing areas for men and women. BEACHES Fujairah’s pristine beaches are located along the Gulf of Oman and are the ideal place to relax, dive or snorkel. SPAS Fujairah is awash with high-end spas located at the plethora of five-star hotels and resorts located along the emirate’s coastline. The new kid in town is O Spa by L’Occitane at InterContinental Fujairah Resort, which recently opened its doors.

TOURS

Fujairah Fort Fujairah boasts unspoiled beaches

A number of reputable companies specialise in Fujairah land tours, which take in its historical highlights, souqs, mountains, beaches and more.

Fujairah’s fjords

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FUJAIRAH OF THE FUTURE

InterContinental Fujairah Resort

The emirate is a hotbed of development as the government identifies tourism as an important growth sector

ujairah’s 2040 Vision, launched in 2015, is the emirate’s blueprint for economic growth and diversification. Until now, its economy relied on traditional fishing and agriculture, but as Fujairah’s population grows and tourism numbers rise, it calls for a plan to build more infrastructure. The strategy paves the way for 8,000 new homes and at least 1,500 hotel rooms over the next five years, while new roadways and seaport and airport facilities are also being constructed.

FUJAIRAH AIRPORT EXPANSION The Federal Government, in collaboration with Abu Dhabi Airports, is funding the expansion of Fujairah International Airport, which will include upgrading the runway to handle aircraft as large as the A380. The project, scheduled for completion in 2020, will also feature a new falcon-inspired control tower. It is hoped a new improved airport will attract more scheduled and charter flights, delivering more visitors to the emirate.

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ROOM BOOST In 2016, Fujairah’s 21 hotels with around 3,200 rooms attracted 764,734 guests, up from 707,436 in 2014, according to the official Fujairah statistical yearbook. GCC guests dominated the figures, with data released ahead of Arabian Travel Market revealing this source market accounts for 39% of total occupancy in the emirate. Fujairah’s hotel industry has rapidly transformed over recent months, with the closing of the near 40-year-old Hilton Fujairah and the debut of new properties, including the InterContinental Fujairah Resort on Al Aqah Beach at Dibba. The village-style resort offers 190 rooms and suites and the region’s first O Spa by L’Occitane. Emaar Hospitality Group is also poised to open three properties in the emirate soon: Address Fujairah Resort + Spa with 196 luxury hotel rooms and suites, Address Residences Fujairah Resort + Spa with 170 apartments and Palace Fujairah Beach with 162 rooms and suites set by the beachfront.

BEACH CLUB FIRST Another new property, the Fairmont Fujairah Beach Resort, features the first lifestyle beach club of its kind in the UAE. Inspired by hip global hotspots such as Marbella, Ibiza and Miami, Lava Beach Club is a destination in its own right and appeals to families, corporate groups and partygoers alike. Set on a long stretch of sandy beach, it features a free-form pool, six in-pool Jacuzzis, a sunken pool bar, raised DJ booth, amphitheatrestyle sun-loungers, a kids’ pool with splash pad water play, kids club, Mediterranean restaurant, event lawn, outdoor shisha terrace, a penthouse suite with four bedrooms, plus five exclusive day chalets that are fully equipped with a sofa, TV, mini bar, bathroom and outdoor lounge seating.

EVENT HORIZONS A new modern exhibition centre, the first of its kind in the area, is being built in the Al Nahda area of Dibba. It is designed to host exhibitions, conventions and trade fairs, driving more corporate business to the emirate. Facilities will include three ballrooms that can be joined to create one venue, plus restaurants, coffee shops and ample parking.

ATM YEARBOOK

25 YEARS IN TRAVEL

SAUDI ARABIA

THE RISE OF ‘WHITE OIL’ Saudi Arabia’s plans to become a leading global tourism destination are taking shape, driven by government reforms and the roll out of Saudi Vision 2030

n 2017, Saudi Arabia’s plans to become a leading global tourism hub gained strong momentum, spurred by the roll out of Saudi Vision 2030 – the kingdom’s blueprint for economic diversification. With tourism earmarked as a key growth sector of the future, several Vision 2030 initiatives, supported by The Saudi Commission for Tourism & National Heritage (SCTH), were activated. At the same time, 2017 marked the start of Saudi Arabia's historic social transformation, led by Crown Prince Mohammed bin Salman, with many reforms focused on driving more business and tourism to the kingdom. This powerful chain of events led to tourism being dubbed the kingdom's ‘white oil’ as the country's leaders look to reduce its reliance on energy reserves and secure long-term prosperity.

TOURISM GAME CHANGERS With a rapidly growing population of 33.4 million and a median age of 30.2 years, Saudi Arabia’s domestic tourism market has strong growth potential. One initiative launched by the Crown Prince in 2017 that will no doubt benefit the sector was the development of entertainment opportunities across the kingdom. Plans were unveiled to open commercial theatres to the public after a 35-year ban and to open new cinemas in Riyadh, Damman and Jeddah by the end of 2018. The news was quickly followed by Ahmed Al-Khatib,

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Chairman of the General Entertainment Authority (GEA), revealing that Saudi Arabia’s first opera house would be built in Jeddah in 2022. The “world-class” facility is part of Saudi’s entertainment reforms and will be completed in 2022. The January announcement coincided with the launch of Saudi Arabia's 2018 entertainment calendar, which catalogues more than 5,000 events in 56 cities scheduled throughout the year. Looking ahead to 2021, a new Six Flags theme park will open in Riyadh – part of a 334 sq km ‘entertainment city’ that will also feature sports, cultural and recreation facilities, as well as a safari park. At least two more theme parks are planned for the kingdom. Efforts by the SCTH to enhance the appeal of the kingdom’s cultural and historic attractions

Tourism is Saudi’s white oil

are also set to boost domestic tourism with investment worth billions being pumped into rejuvenating landmarks and heritage sites and the infrastructure to support tourists visiting them. In 2016, domestic and international visitors spent $15.1 billion on cultural tourism trips to Saudi Arabia, according to a recent SCTH study. They visited more than 150 archaeological sites across the country, including 22 museums, 174 special museums and more than 50 urban heritage sites. While such attractions will continue to prove a drawcard for visitors, in 2017, the Crown Prince unveiled plans for mega projects that could transform Saudi Arabia into a global leisure tourism destination of note.

They include NEOM, a new high-tech city on the Red Sea coast and bordering Jordan and Egypt, and the Red Sea Project, a tourism development covering 50 islands, which is designed to attract luxury travellers from around the globe. Built on 100 miles of sandy coastline and backed by investment from Virgin Group founder Sir Richard Branson, the Red Sea Project will feature hotels, residences and a transport hub. It will create 35,000 jobs and add $4 billion to the economy. At the same time, SCTH President and Chairman, HRH Prince Sultan bin Salman bin Abdulaziz, says Saudi is preparing to launch electronic visas to “all nationals whose countries allow their citizens to visit” the Gulf state. “The kingdom is a very big treasure," he says, referring to

31.6m

International tourism arrivals by 2027 (WTTC)

30m

Umrah arrivals goal (Saudi Vision 2030)

64k

Hotel rooms pipelined (STR)

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Saudi’s stunning landscapes. “We're not just oil traders.” The tourism visas for international visitors are expected to be granted soon and for the first time, women aged 25 and older will be able to obtain a single entry 30-day tourist visa without a male chaperone.

RELIGIOUS TOURISM REMAINS CRUCIAL International tourist arrivals were expected to reach 18.76 million in 2017 and are forecast to grow to 31.57 million by 2027, according to the World Travel and Tourism Council’s Economic Impact 2017 Saudi Arabia report. While mainstream leisure tourism is a main focus of new reforms and investment, religious tourism is likely to remain the country’s top-performing sector for the foreseeable future. Vision 2030 aims to attract more than 30 million Umrah arrivals and to support this, investment is being ploughed into supporting infrastructure. The government has earmarked more than $82.7 billion for projects that will boost the capacity of the Makkah Grand Mosque and improve access to the Holy Cities. The $26.6 billion Grand Mosque redevelopment, for example, is already under way, expanding the site’s capacity from 600,000 to 2.2 million, while more than 23,000 guestrooms are under construction in Makkah and 32,000 more are in the pipeline, according to STR. The Holy Cities will continue to dominate the kingdom’s hotel pipeline to keep pace with the growth in religious tourism. However, hotel development activity is also increasing in other regions across the kingdom, prompted by rising investment in the creation of viable leisure and business destinations. STR’s January pipeline report reveals Saudi Arabia has more than 64,000 rooms across the three phases of the development pipeline. This room total represents a staggering 76% of the existing hotel rooms in the kingdom, which is more than 84,500. There are currently 187 hotel projects in the 'planning', 'final planning' and 'in construction' stages and the construction phase takes up the largest portion of the

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pipeline with approximately 40,000 rooms across 94 projects. Saudi Arabia's hospitality market will achieve a 13.5% compound annual growth rate (CAGR) over the next five years, higher than the established markets of the UAE (10.1%) and Oman (11.8%), according to Colliers International, a research partner of Arabian Travel Market. “Following recent reforms and the relaxation of visa regulations, Saudi Arabia is poised to capitalise on these factors as it nurtures a vibrant leisure and entertainment sector, supported by a new generation of hotels,” says the show’s Senior Exhibition Director, Simon Press. He says Saudi Arabia is expected to see a vast expansion of its hotel and resort inventory in the coming years, along with a steep increase in the number of air passengers arriving in the country, as the Crown Prince continues to drive economic and social reforms, including direct investment in tourism.

Clockwise from top left: Qasr Za'abel fortress: historical attractions are a tourist drawcard Al Balad UNESCO site: restoring historic sites is a priority The Grand Mosque is being redeveloped at a cost of more than $26 billion

Tourism for the people S

audi Arabia is forging a reputation as a pioneer of sustainable tourism as it pins its hopes on the sector becoming a crucial driver of economic output. The SCTH has emerged as a trailblazer in this field, with its president, HRH Prince Sultan bin Salman bin Abdulaziz, hailed an influential “sustainable tourism for development” leader by outgoing UNWTO Secretary General Taleb Rifai during his visit to the kingdom in September 2017. “Prince Sultan has been able to develop the society's concepts about tourism; [a great] achievement as tourism promotes interaction amongst peoples besides its potential to induce economic growth,” explains Rifai. “He focused on the primary issue that a country should be first for its people and then for its visitors. People who do not enjoy its country [sic], cannot appreciate its value, or estimate their wealth and capabilities. This is an issue of principle in UNWTO that Prince Sultan with his wisdom and balance, has realised.” HRH Prince Sultan notes that SCTH involves Saudi citizens as a major partners and advisers. “The transformation that took place in our country happened from the top to the bottom, and for SCTH, the citizen was the top target,” he explains. The SCTH was one of the key supporters of the UNWTO’s ‘International Year for Sustainable Tourism for Development’, which in 2017, highlighted the tourism industry’s important role as a catalyst for long-term economic growth and development. The initiative supported a change in policies, business practices and consumer behaviour towards a more sustainable tourism sector in the context of the entity’s universal 2030

Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), which include: inclusive and sustainable economic growth; social inclusiveness; employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage; and understanding, peace and security. The SCTH actively promoted this international initiative by staging several tourism and cultural activities and programmes throughout 2017. Sustainable development is a crucial component of Saudi’s National Tourism Development Strategy, National Transformation Programme (NTP) 2020 and Saudi Vision 2030. The overarching goal is to create a tourism sector that is economically, socially, culturally and environmentally feasible and sustainable, while guided by Islamic principles and values. Both Vision 2030 and the NTP 2020 focus on the tourism and heritage sector and include the development of domestic tourism, which creates business, jobs and investment opportunities – all part of the kingdom’s transformation programme designed to reduce dependence on oil revenues. Many SCTH tourism initiatives focus on culture and heritage, with the SCTH recently announcing more than $213 million worth of investment in projects of this nature. They range from the establishment of new museums to enhancing archaeological and heritage sites, which fall under the framework of H.M. King Salman’s programme for cultural heritage – an initiative that now spans more than 230 projects related to antiquities, museums, sites of Islamic history, urban heritage, handicrafts and more.

HRH Prince Sultan

“Prince Sultan has been able to develop the society's concepts about tourism; [a great] achievement as tourism promotes interaction amongst peoples besides its potential to induce economic growth” ATM YEARBOOK 2018 | 147

History in the making Dur Hospitality is pioneering new hotel concepts that meet the demands of Saudi Arabiaâ&#x20AC;&#x2122;s Vision 2030, paving the way for the anticipated growth of the kingdomâ&#x20AC;&#x2122;s flourishing tourism sector at a time of rapid socialeconomic evolution, explains CEO, Dr. Badr Al Badr 148 | ATM YEARBOOK 2018

Dr. Badr Al Badr

Dur Hospitality is developing a Marriott property in Riyadh’s Diplomatic Quarter

Q: What ranked among Dur Hospitality’s key achievements in 2017? 2017 was the year of achievements for Dur Hospitality when we were honoured as the ‘Hospitality Company of the Year’ at the annual MEED Awards. This accolade recognised our outstanding performance in meeting business achievements, implementing sustainability programmes, applying innovative practices and maintaining a healthy internal culture. We also achieved 15th place in the list of Great Work Places KSA 2017, which reflects our keenness to provide our employees with the best standards of working environments. Furthermore, during the same year, we launched our new brand dedicated to asset and facilities management, Dur Communities, which currently includes a portfolio of seven residential compounds housing 800 residential units across the kingdom. As for our award-winning Saudi-grown hotel company, Makarem Hotels, it received several accolades. These included winning three awards at the prestigious 2017 World Travel Awards ceremony, where it was named the ‘leading hotel group in Saudi Arabia 2017’. Additionally, Makarem won eight medals in the culinary competition held by HORECA Saudi Arabia 2017. Dur is one of the most successful and established hospitality companies in the Middle East – what are the key factors driving its success? One of the key factors that has enabled us to be successful in what we do is our profound understanding of guests’ preferences that continue to evolve in line with cultural

“One of the key factors that has enabled us to be successful in what we do is our profound understanding of guests’ preferences” and socio-economic changes taking place within the country [Saudi Arabia]. This knowledge and know-how to identify such preferences and demands has provided us with the strength to remain committed to offering consistent worldclass hospitality services with a local touch. This is evident in our approach to Vision 2030‘s anticipation of more than 30 million Umrah visitors every year in the kingdom by 2030. Our Makarem brand is rising to this challenge and has evolved to deliver a unique style of spiritual hospitality, fulfilling the changing needs of local and international visitors, whether they travel for Umrah, Hajj, leisure or business. Your current development focus is on home territory in Saudi Arabia – what scope is there for further expansion in the kingdom? As one of the kingdom’s leading hospitality companies, we are committed to playing a major role in realising the country’s future vision, developing projects that cater to the anticipated demand that this future will bring. We have 20 projects in the pipeline, 11 of which are currently under development.

The Marriott project in Riyadh’s Diplomatic Quarter is designed to achieve LEED Golden certification

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Marriott Executive Apartments, Diplomatic Quarter, Riyadh

Our pipeline, renovation and expansion plans include developing a Marriott Hotel and Marriott Executive Apartments in Riyadh’s Diplomatic Quarter. The 150-room-project is designed to achieve the Leadership in Energy and Environmental Design's (LEED) Golden certification. Other plans include: • Developing the Holiday Inn Jubail Hotel and Suites located in Jubail Industrial City, which will feature 144 rooms and suites; • Renovating Makarem Ajyad Makkah Hotel near the Holy Mosque. The hotel comprises 411 rooms and suites, restaurants and banquet halls; • Expanding Makarem Ajyad Makkah by building a new connecting tower. The tower will feature new guest rooms providing views of the Grand Mosque; • Expanding Jeddah's Makarem Annakheel Village with the addition of 107 guest rooms and suites, as well as a wedding lounge; • Developing Holiday Inn Al Ahsa, a new four-star hotel featuring 120 guest rooms in Al-Hofuf City, Al-Ahsa province. Where do you see the greatest potential for growth in the Saudi hospitality sector? With more Hajj and Umrah visitors flocking to Saudi Arabia’s Holy Cities and billions of riyals being ploughed into infrastructure to support this growth, the kingdom's religious tourism sector continues to develop, thus it is safe to say that the Holy Cities present huge investment opportunities, especially for unique specialised concepts such as Makarem Hotels. Makarem prides itself on catering to the changing needs of local and international visitors whether they visit

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for Umrah, Hajj, leisure or business – a concept that will be crucial in helping the Saudi government deliver on its target of doubling the number of Hajj and Umrah seekers over the next 12 years. Furthermore, Saudi Government plans to improve and develop emerging secondary and tertiary cities, combined with the Saudi Commission for Tourism and National Heritage’s (SCTH's) efforts to promote tourism in these markets, has created many investment opportunities in these locations. As a result, we have broadened our strategy to include more hospitality projects, particularly three- and four-star hotels located in high-growth markets such as Tabuk, Jubail, Yanbu and Al Hofuf,

Courtyard by Marriott and Residence Inn by Marriott, Yanbu

“We hope to see tourism in Saudi Arabia flourish like never before, becoming one of the kingdom’s key non-oil industries”

through franchise agreements with InterContinental Hotels Group (IHG) and Marriott International. We launched the first Holiday Inn in Tabuk and the first Courtyard by Marriott and Residence Inn by Marriott properties in Yanbu Makarem Hotels trailblazes a unique Islamic hospitality concept – how will you develop the brand going forward? As a Saudi grown company, our role is to accommodate the expected demand and growth that will be generated from the increase in the number of visitors to the Holy Cities, as anticipated by Vision 2030. We will make this happen by developing our offerings and further expanding our presence in the western region. Given the growing need for specialised hospitality concepts, Makarem remains committed to providing guests with an innovative spiritual experience. Our properties in Makkah and Madinah offer a unique portfolio of customised services including a spiritual concierge, an Islamic library, and a mobile application that provides users with detailed information on prayer times and Qibla directions, among other features. Going forward, Makarem aims to expand its footprint of established hotels and value-added services in the Holy Cities. We are also in the process of renovating Makarem Ajyad Makkah Hotel, adding a new tower that will offer a better view of the Grand Mosque by the year 2022. What’s the 25-year plan for Dur Hospitality? Saudi Arabia is undergoing rapid transformation and modernisation, making adaptability one of the most vital attributes for thriving in the tourism and hospitality

sectors. With that in mind, we seek to be an industry pioneer, responding to fast-evolving socioeconomic and industry changes with the introduction of new and innovative services. In 25 years we look forward to seeing our home-grown brand, Makarem Hotels, developed to its full potential, catering to the millions of guests who will visit the Holy Cities. We further aim to significantly expand our portfolio, building stronger ties and partnerships with stakeholders and the communities, with two additional decades of skills, knowledge, drive and commitment to our name.

The Holiday Inn Jubail Hotel and Suites in Jubail Industrial City

What do you believe will be the biggest changes in Saudi Arabia’s hospitality industry over the next 25 years? With the Saudi government's planned investments in NEOM and the Red Sea Project, as well as the recent initiatives to introduce tourist visas, the Vision 2030 programme has opened up a plethora of avenues for investments and opportunities. As such, we hope to see tourism in Saudi Arabia flourish like never before, becoming one of the kingdom’s key non-oil industries, contributing greatly to the country, its economy and GDP. With such investments taking place, not only will foreign tourism make a significant impact, but so will domestic tourism in response, be it religious, business or leisure orientated. As more of these initiatives and projects are developed, so more employment opportunities will emerge for young Saudis. They will be encouraged to take the lead of the hospitality industry and the country’s growth and development.

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— YAZAN MOHAMMAD AL KHUDAIRI, DIRECTOR, DESTINATION AND PROMOTIONS DIRECTORATE, SHARJAH COMMERCE AND TOURISM DEVELOPMENT AUTHORITY (SCTDA)

ATM YEARBOOK

25 YEARS IN TRAVEL

GLOBAL VILLAGE

‘World of Wonderful’ awaits

Indonesia’s Ministry of Tourism has big plans to boost international tourism arrivals and the Middle East market is crucial to its growth strategy 154 | ATM YEARBOOK 2018

ndonesia continues to strengthen its reputation as one of Asia’s leading tourism destinations, attracting more than 12.02 million international arrivals in 2016 and an incredible 265.42 million domestic tourists. The tourism industry accounts for 11% of the country’s Gross Domestic Product, a figure that’s predicted to rise to 13% in 2017 and 15% in 2019, and generates foreign exchange equal to IDR172.8 trillion (US$12.74 billion). As a key economic growth driver, the sector also employees more than 12 million people. Recent efforts to enhance its tourism offering and market its destination appeal globally have seen Indonesia rise through the ranks of the World Economic Forum’s (WEF) Travel and Tourism Competitiveness Index, commanding 42nd place in 2017, compared to 70th place 2013. The destination’s growing prominence is testament to its highly-successful long-running ‘Wonderful Indonesia’ campaign, according to H.E. Arief Yahya, Minister of Tourism, Republic of Indonesia. “The word ‘Wonderful’ implies that Indonesia is rich with wonders – human and natural – that will inspire the heart and mind, while offering a new exciting experience for visitors,” he says. “Indonesia believes the world would be a better place if everyone had the chance to be in the ‘World of Wonderful’.” It’s a premise he hopes will see the Ministry meet its target of 20 million international arrivals by 2019.

H.E. Arief Yahya, Minister of Tourism, Republic of Indonesia

WONDERFUL INDONESIA The Wonderful Indonesia campaign focuses on five ‘Wonders’ that encapsulate the visitor experience: • Natural Wonders: The Indonesian Archipelago’s rich biodiversity – on the land and under the sea; • Cultural Wonders: Indonesia’s magnificent historical heritage, celebrated ancestral values and old traditions that many Indonesians still practice today; • Sensory Wonders: How visitors experience Indonesia through the five senses; • Adventurous Wonders: Indonesia's exotic and thrilling recreation spots and the exciting sport and exploration activities it offers; • Modern Wonders: Indonesia is a modern, vibrant destination that seamlessly marries the old and the new and embraces diversity.

ALL EYES ON THE MIDDLE EAST

Picturesque Bandung has been earmarked for tourism promotion

One of Indonesia’s most significant international growth markets is the Middle East, which accounted for 240,000 visitors to the country in 2016. Saudi Arabia commands the biggest market share, accounting for 80% of all Middle East visitors to Indonesia annually. From January to September 2017, arrivals from the region dipped 7.8% year on year, however, the market generates the largest tourism spend per head of any international source region at US$2,222 per visit. There were also signs of interest from many non-GCC markets in 2017, including Egypt, Turkey and Lebanon – countries where outbound tourism is on the rebound.

IN NUMBERS

12m 11% 12m 240k $2,222

international arrivals

GDP contribution

industry employees

Middle East arrivals

spend per visit by ME tourists

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DID YOU KNOW? • Indonesia is the largest archipelago in the world with 13,000 islands • It has a population of 250 million people and 1,128 tribes • It is home to more than 200 million Muslims

To entice a larger number of Middle East travellers to Indonesia, the destination is in the throes of a product redesign with a view to better catering to the market’s specific needs, explains His Excellency. “We are also strengthening our partnerships with industry partners and travel agencies, particularly in Saudi Arabia and the UAE, and offering them attractive, value-for-money tour packages,” he says. Recent government-led policies such as visa-free entry for tourists from 169 countries, including nine from the Middle East, are also helping the cause. Countries included in the scheme include the UAE, Kuwait, Oman, Bahrain, Saudi Arabia, Jordan and Lebanon.

HALAL TOURISM CRUCIAL TO GROWTH With a Muslim-majority population and both prayer facilities and halal food widely available, Indonesia is considered one of the world's leading halal tourism destinations. This is a big drawcard for travellers from the Middle East, particularly Saudi Arabia, says His Excellency, with a recent visit from His Highness King Salman bin Abdulaziz Al Saud boosting Indonesia’s popularity in the kingdom and regionwide. “H.H. King Salman’s visit was a blessing for the promotion of Indonesian tourism, particularly as he extended his vacation time in Bali by three days, which demonstrates he was not only content, but smitten with the destination,” he explains. “This is a great endorsement from the Middle East market and provides us with an opportunity to introduce Indonesia as a world-class halal tourism destination.”

SPOTLIGHT ON THE NEXT 25 YEARS

“In 25 years’ time, Indonesia will be the best tourism destination in region, attracting an estimated 40 million arrivals given our 2019 target is 20 million. We believe our focus on improving accessibility and new digital marketing strategies will help us achieve that number, while we will continue to rise through the ranks of the WEF tourism competitiveness index to reach around 30th or even 20th place” H.E. Arief Yahya, Minister of Tourism, Republic of Indonesia

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The Ministry of Tourism is keen to strike while the iron is hot and devising strategies to create a more compelling offering for Muslim visitors. Its plan is to promote the diversity of its offering, with a focus on cultural, natural and man-made tourist attractions; providing more Muslim-friendly amenities, including hotels, cafés and restaurants; and collaborating with multinational organisations to develop halal tourism infrastructure. “I believe the arrival of H.H. King Salman will not only boost our tourism appeal [in the Middle East], but also attract investors from Saudi Arabia and the region to invest in halal-friendly tourism projects,” says His Excellency. The opportunities, he continues, include to better promote Indonesia as a Muslim-friendly destination and brand; encourage and facilitate the certification of halal-friendly amenities to ensure visitors know there is a framework in place that they can trust; and lastly, to improve accessibility to and from major cities within Indonesia and better connect them by air to key Middle East gateways. Developing a more robust digital marketing strategy is also a top priority, not only for promoting Indonesia’s halal tourism credentials, but enhancing global awareness. Celebrity endorsements, digital influencers and usergenerated content are all part of the digitisation plan to help raise the profile of what Indonesia has to offer in new and exciting ways.

DESTINATION HOTSPOTS The Ministry of Tourism has earmarked 10 destinations for development and promotion as it looks to broaden Indonesia's appeal amongst a wide range of potential visitors from around the world. The top 10 are: • Medan: the capital of North Sumatra known for its exciting culinary offering and places of interest that include Maimoon Palace and Lake Toba; • Riau Islands: an archipelago of more than 3,000 islands, the most developed and affluent of which are Batam and Bintan, and home to stunning resorts, while

Temples dot Indonesia's coastline

Java’s stunning landscape

INDONESIA’S HALAL TOURISM CREDENTIALS • • • • •

•

90% Muslim population – largest Muslim country in the world Family-friendly Diverse halal food offering Halal-friendly spa and wellness concepts Prayer facilities widely available

others are much more off the beaten track and popular with adventure seekers; Jakarta: Indonesia’s dynamic capital in north-west Java is a city of diversity, home to Javanese, Malay, Chinese, Arab, Indian and European residents and boasting modern bars and restaurants and some of Asia’s best museums and shopping malls; Bandung: Surrounded by green mountains, picturesque Bandung is the capital of West Java province, known for its tea, coffee, and cinchona plantations and fruit orchards, as well as its thriving textile industry. It’s the place to eat and shop and has a distinct European atmosphere, as well as a pleasant climate all year round; Joglosemar (Yogyakarta, Solo and Semarang): Theses three cities in Central Java, known as Joglosemar, feature stunning landscapes and ancient temples that include the UNESCO World Heritage site, Borobudur. Tourists often travel by bus to discover the best of all three destinations. Banyuwangi: Described as a secret gem in the most eastern part of Java, Banyuwangi (meaning ‘aromatic water’) offers secluded, unspoiled beaches and two stunning mountains – Mt Raung and Mt Merapi. Visitors will enjoy game reserves where they can watch wild animals run free or see turtles hatch their eggs at Sukamade Beach. Bali: The most famous Indonesian island is awash

with luxury beach resorts, inland yoga and meditation retreats, temples, volcanic mountains, iconic rice paddies, shipwrecks, surfing and diving spots, a vibrant nightlife and much more. • Lombok: Divine beaches, the majestic Mt Rinjani and spectacular marine life are just some of the major attractions on Lombok, an island in West Nusa Tenggara. Visitors can trek up steep volcanic peaks, cycle through rice paddies, visit the famous Tangsi ‘Pink’ Beach, marvel at the Senaru and Benang Kelambu Waterfalls or check into Grupuk surf camp located at Selong Belanak Beach; • Makassar: The largest city in east Indonesia, Makassar is a bustling cosmopolitan destination located on an island renowned for its outstanding diving spots. It’s also the gateway to the Tana Toraja highlands and the Bantimurung Bulusaraung National Park, which is home to stunning waterfalls, ancient landscapes and hordes of enchanting butterflies; • ‘Coral Wonders’ (Wakatobi, Bunaken and Raja Ampat): Some of the world’s most beautiful diving spots await, complemented by eco resorts on tranquil islands considered true getaways. Raja Ampat spans four islands covering 9.8 million acres of land and sea and is home to 540 types of coral, more than 1,000 species of coral fish and 700 variations of mollusks. It is the world’s most diverse coral reef.

Top: Indonesia boasts some of the world’s most diverse coral reefs Above: It also offers halal-friendly spas

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Swiss luxury at its best

Once the playground of celebrities and politicians, historic Bürgenstock Hotels & Resort Lake Lucerne has undergone a US$569 million renovation to emerge as a leading health and leisure destination that’s popular with Middle East guests

The expansive Bürgenstock Hotels & Resort Lake Lucerne complex

ne of Switzerland’s most famous hotels, Bürgenstock Hotels & Resort Lake Lucerne, reopened its doors in August last year (2017) following a nine-year, US$569 million renovation project. The historic hideaway was completely restored to create an exclusive destination for luxury health and leisure tourists from the GCC countries, as well as MICE and business travellers. Switzerland has become an increasingly popular

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destination for Middle East visitors in recent decades due to its reputation for luxury hospitality, crystal blue lakes, alpine forests and snow-capped mountains. “The Bürgenstock Hotels & Resort Lake Lucerne is tailormade for GCC travellers, with luxury central to all that we have to offer,” says the hotel’s General Manager, Robert P. Herr. “Reservation enquiries for our Residence Suites have also been very buoyant. Hotel apartments that offer a more private environment are well-liked by visitors from the region.”

From below, clockwise: The five-star Bürgenstock Hotel & Alpine Spa The Alpine Spa’s breathtaking infinity-edge pool Waldhotel Health & Medical Excellence centre

Perched 500 metres above Lake Lucerne, the onekilometre-long, car-free resort is accessible by boat or helicopter from Lucerne and comprises four hotels: the five-star superior Bürgenstock Hotel & Alpine Spa, the five-star Waldhotel Health & Medical Excellence, the four-star Palace Hotel & Conferences, and the three-star Taverne 1879. Offering 383 rooms and suites in total, the complex features a healthy living centre, 12 bars and restaurants, 67 residence suites, a cinema and a 10,000sqm

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Ajman offers authentic desert experiences

A private Spa Suite at Alpine Spa

Alpine Spa. For discerning MICE clients, the resort has a conference centre with 31 rooms, which can accommodate up to 800 guests. Ideal for corporate retreats, the property’s wide range of winter and summer leisure activities include golf, ice skating, hiking, mountain biking and tennis. The brainchild of hoteliers Franz Josef Bucher and Josef Durrer, the resort first opened in 1871, but rose to fame in the 1950s and '60s when the biggest names in the political and entertainment worlds would visit the lakeside paradise, including Indian Prime Minister Indira Gandhi, US President Jimmy Carter and film stars Audrey Hepburn and Sophia Loren. So enamoured was Hepburn with the resort that she married Mel Ferrer in its in-house chapel in 1954. Preserving the historic charm that made the Bürgenstock famous, restoration works focused on the hotel's original attractions created by Bucher and Durrer such as the Cliff Path and the Hammetschwand Lift, which first opened in 1905; the Bürgenstock Funicular Railway, opened in 1888; and the resort’s heritageprotected buildings. Many GCC visitors travel to Switzerland for both medical and wellbeing reasons and the Bürgenstock resort is perfectly placed to accommodate them. The Waldhotel healthy living centre is staffed by a multidisciplinary team of doctors, scientists and therapists, devoted to catering to the individual needs of guests and patients. It features a treatment portfolio that is focused on promoting good health through convalescence, medical check-ups and lifestyle and healthy ageing advice.

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The Bürgenstock Alpine Spa features three pools – one indoor, a large outdoor heated infinity pool, as well as a historic outdoor pool in the private garden – saunas and a Hammam steam room, whirlpool baths, 15 treatment rooms and three private spas. The Bürgenstock Resort is also committed to sustainable operations and uses water from Lake Lucerne to heat and cool its buildings. This natural resource satisfies 100% of the hotel's cooling requirements and 80% of its heating requirements year-round, with the remaining 20% generated by Liquified Natural Gas (LNG) during Switzerland’s coldest months. The company's property portfolio also includes the Hotel Schweizerhof Bern & THE SPA and the Royal Savoy Hotel & Spa Lausanne, both of which form part of the Bürgenstock Selection, which is headquartered in Zug, Switzerland. Hotel Schweizerhof Bern & THE SPA, located in the Swiss capital, blends classical grand tradition with contemporary flair. Attracting both business and leisure travellers alike, the five-star hotel features a total of 99 elegantly designed rooms and suites. The Royal Savoy Hotel & Spa reopened in 2016 following an extensive $103 million renovation, restoration and expansion project. Located in the heart of the city of Lausanne and overlooking Lac Léman, the hotel features 196 rooms and suites spread across the historic building and the Garden Wing. The ladies’ only area at the Spa du Royal has proven very popular with visitors from the GCC.

ATM YEARBOOK

25 YEARS IN TRAVEL

INDUSTRY INSIGHTS

Experience counts Philippe Zuber, who joined One&Only as Chief Operating Officer and President at the end of 2015, reminisces about his career highlights, outlines his plans for expanding One&Only’s portfolio and explains why creating once-in-a-lifetime moments is the luxury hotelier’s mandate

Your hospitality career has spanned more than two decades in roles across three continents – what have been your personal and professional highlights, and why? Announcing the evolution of the One&Only brand in April last year was a personal highlight for me. It is a pivotal time for the brand as the portfolio expands beyond the Beach Resorts for which we are renowned to include Nature Resorts, Urban Resorts and Private Homes. The announcement and development of these new experiences truly shows how One&Only continues to innovate. We are committed to offering our guests once-in-a-lifetime experiences in incredible locations around the world as we continue to grow and expand our portfolio. We have taken our guests’ feedback very seriously, and it is through their requests that we made this decision to expand our offering. I have been very fortunate throughout my career to introduce new brands to the region including Vida, Manzil, and Rove [at Emaar Hospitality Group]. I was also very proud to lead Armani Hotels in Dubai and Milan. Being able to share this exciting journey with my family and explore the world together has been a personal highlight. It’s been absolutely incredible.

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What do you enjoy most about working in the hospitality industry and what lessons have you learned along the way? One of the most rewarding and enjoyable aspects of working in the hospitality industry is meeting and working with new people. I have also been very fortunate to have travelled to many fascinating and beautiful locations throughout my career and to have worked alongside a number of talented hoteliers. During my travels I have experienced some of the best, and unfortunately, some of the worst hotels, and both have provided me with great insight. At One&Only, listening to our guests and their requests is something I think we do really well, and as a traveller myself, I know how much I appreciate it when I am heard. Not only have we listened to our guests on a global scale (with the evolution of our brand), but at resort level, and we continue to innovate and introduce new experiences for guests to explore. You have spent a significant period of your career in Dubai. What excites you about the destination and what potential does it offer the hospitality industry? Dubai is such an exciting city to be a part of, especially as a hotelier. The pace of change is rapid and thrilling. Dubai is unique in that it balances an unrivalled appetite for progress and change, while embracing the Arabian traditions of hospitality and generosity. What do you believe have been your biggest achievements during you career in Dubai? I have been lucky enough to have been involved in many exciting projects during the seven years that I have been based in Dubai. It was a great privilege to be involved in the development of Downtown Dubai into the ‘Centre of Now’ – a residential community and a must-do experience for every visitor – and to have led key projects important to the growth of the city, such the Dubai Opera and the introduction of new boutique hotel brands. I am also incredibly proud of leading the One&Only brand into the future. Dubai is such an important part of who we are at One&Only, having defined ultra-luxury in this region and continued to lead and innovate in this competitive and dynamic market. What are your aspirations in your current role? It’s a very exciting time to be part of One&Only and my objective is to continue to strategically grow the company, while driving innovation across our existing portfolio. We have

TIME Hotels’ flagship property, TIME Oak Hotel & Suites in Barsha Heights, Dubai

“Attention to the smallest details makes a difference, as well as a passion to create once -in-a-lifetime moments”

several new resorts in development: two Nature Resorts, both located in Rwanda; our first resorts in Europe, One&Only Portonovi in Montenegro and One&Only Keá Island in Greece; as well as two new resorts outside of Puerto Vallarta in Mexico, One&Only Mandarina and One&Only Xala. The company’s future is strong. We recently re-opened the legendary One&Only Le Saint Géran following a multi-million-dollar transformation and we look forward to announcing new properties in new destinations

soon, whether it is in the ultimate address in a prime city or an undiscovered location.

La Pointe Pool at One&Only Le Saint Géran

What’s the secret to being a great hotelier? An uncompromising commitment to the experience of your guests and galvanising your team to do the same. Attention to the smallest details makes a difference, as well as a passion to create once-in-a-lifetime moments.

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IN THE

PIPELINE

Leading hotel groups provide an update on their MENA footprinst and their plans for regional expansion

ACCOR HOTELS Current portfolio: 200 properties; 50,000 rooms Pipeline: 100 properties over the next five years. Portfolio goal for 2020: 100+ properties. 25-year plan: MEA expansion, product innovation and a focus on digital strategies to enhance engagement and personalisation. The company will broaden its focus beyond a hotel group to become a provider of services. Company focus for 2018: To strengthen the Middle East presence of its lifestyle brands such as Mama Shelter, 25Hours and concept hotels including MGallery and So Sofitel, as well as its economy and midscale brands Novotel, Novotel Suites, Mercure, Adagio, ibis and ibis Styles. Training and development programmes are also a key focus.

MAMA SHELTER DUBAI In 2020 AccorHotels will mark the Middle East debut of Mama Shelter, its lifestyle-driven brand. Designed by Franklin Azzi Architecture, Mama Shelter Dubai will have 201 rooms and 80 residences and will be located in the Business Bay area of the city. It will cater to growing demand for lifestyle-travel experiences.

EMAAR HOSPITALITY GROUP ADDRESS SKY VIEW, DUBAI One of Emaar Hospitality Groupâ&#x20AC;&#x2122;s upcoming Dubai properties, Address Sky View, is set to become a major landmark in the city. The hotel, with 169 rooms spread across 13 levels, is defined by a unique Sky Bridge featuring a signature restaurant and infinity pool that both offer 360-degree views. Amenities include restaurants, lounges, an events venue, meeting rooms, three pools, including a rooftop pool, and a spa.

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Current portfolio: 11 properties, 2,502 rooms in MEA region. Pipeline: 30 projects, 10,000 rooms. 25-year plan: To be the worldâ&#x20AC;&#x2122;s most admired hospitality provider of exceptional lifestyle experiences. Company focus for 2018: Enhancing the guest experience; geographic expansion; strengthening brands; and digital transformation.

HILTON Current portfolio: 59 properties, 18,800 keys. Pipeline: 81 properties, 22,845 keys. Portfolio goal for 2020: Expects majority of pipelined hotels to open in the next 3-5 years. 25-year plan: To be the world’s most hospitable company by positively impacting guests, team members and communities and to offer world class-brands and a legendary service. Company focus for 2018: To continue to be an employer of choice in the region and ensure Team Members Thrive@Hilton; expand its pipeline via organic growth; and launch Hampton by Hilton in the Middle East with Hampton by Hilton Dubai Airport.

HAMPTON BY HILTON DUBAI AIRPORT Marking the Hampton by Hilton brand’s Middle East debut, Hampton by Hilton Dubai Airport will be the world’s largest Hampton to date. The 420-room hotel will feature a Gathering Zone, serving a complimentary hot breakfast daily, work and social zones, The Hub business centre, 24-hour gym and free Wi-Fi.

INTERCONTINENTAL HOTELS GROUP Current portfolio: 84 properties, 29,876 rooms. Pipeline: 28 properties, 7,021 keys. Portfolio goal for 2020: We cannot commit to such a forecast. 25-year plan: To deliver “true hospitality” at every hotel. Company focus for 2018: Delivering ROI; brand debuts in new markets; and new signings that strengthen existing brand portfolio and introduce new brands to the region such as Kimpton.

STAYBRIDGE SUITES AL KHOBAR Staybridge Suites Al Khobar, which is on track to open in Q2 2018, offers 189 modern studios and apartments and is designed to cater to the extended-stay market. It’s located 45 minutes from Dammam International Airport and also features a fitness centre, pool and a lounge. It’s IHG’s second Staybridge property in KSA. The first, Staybridge Suites Jeddah Al Andalus Mall, opened last year (2017).

The 588-room ibis Dubai One Central, Dubai ATM YEARBOOK 2018 | 165

KEMPINSKI Current portfolio: 20 properties, 5,050 keys. Pipeline: 8 properties, 2,800 keys. Portfolio goal for 2020: 33 properties, 9,000 keys. 25-year plan: A highly selective growth goal focusing on key gateway cities. Company focus for 2018: Opening the “iconic” Emerald Palace Kempinski on The Palm Jumeirah, Dubai, and Kempinski Hotel Muscat, an “exclusive resort” in Oman.

KEMPINSKI HOTEL MUSCAT, OMAN Kempinski Hotel Muscat, an exclusive resort property in Oman, will open this year, featuring 310 rooms and suites, meetings and events facilities, several restaurants and bars, a fully-equipped fitness centre and luxury spa. It’s located in the modern Al Mouj community in the Sultanate’s capital.

MARRIOTT INTERNATIONAL Current portfolio: 135 properties, 41,655 keys. Pipeline: 107 properties, 24,565 keys. Portfolio goal for 2020: 36 properties, 9,533 keys. 25-year plan: To be the region’s favourite travel company. Company focus for 2018: Enhancing cost synergies to benefit shareholders, owners, and franchisees; unlocking full merger potential for loyalty programme members; expanding the brand portfolio; introducing Element and Edition to the region.

ALOFT PALM JUMEIRAH, DUBAI Located on the East crescent of Dubai’s Palm Jumeirah, this lifestyle property offers “vibrant social experiences and modern style”, as well as a “tech-forward approach”. It features 206 loft-inspired rooms with airy nine-foot-high ceilings and Gulf views. They are also equipped with SPG Keyless, the industry’s first truly mobile check-in system so guests can use their phones as room keys.

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MILLENNIUM HOTELS & RESORTS Current portfolio: 32 properties, 10,496 keys. Pipeline: 43 properties, 15,990 keys. Portfolio goal for 2020: 75 operational properties in the Middle East 25-year plan: To focus on strong partnerships with hotel owners where both parties are committed to grow together. Company focus for 2018: 16 hotel openings across Kuwait, Turkey (Istanbul), KSA (Makkah), UAE (Dubai) and Oman (Muscat and Salalah). Six new properties will open in Dubai, introducing two new brands - Millennium Place and Studio M.

GRAND MILLENNIUM BUSINESS BAY, DUBAI Opening soon, the Grand Millennium Business Bay, which overlooks Dubai Water Canal, will feature 255 keys including a royal suite. Its seven dining venues will include a specialist Mexican restaurant on the rooftop, while meetings facilities will be extensive.

MÖVENPICK HOTELS & RESORTS Current portfolio: 51 properties, 12,620 keys. Pipeline: 16 properties, 4,400 keys. Portfolio goal for 2020: 65 properties, 16,500 keys. 25-year plan: Continued expansion in strategic markets region wide. Company focus for 2018: Five new openings across Tunisia, the UAE (two in Dubai), Egypt and Iraq.

A MÖVENPICK HOTEL IN DUBAI MEDIA CITY Mövenpick’s new property in Dubai Media City, opening soon (2018), will feature four restaurants and lounges including a brasserie; a spa, gym and pool; and four meeting venues with natural daylight and a large ballroom.

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RADISSON HOTEL GROUP

RADISSON BLU HOTEL, DUBAI WATERFRONT A Dreamworks Spa, Nordic-inspired restaurant and the French Riviera’s unique clubbing experience, Gotha, are just some of the highlights at this new five-star hotel on Dubai Water Canal, overlooking the Burj Khalifa. The property, which opened in March, features 432 stylish rooms and suites and meeting and event facilities that include a glamorous ballroom, 11 versatile meeting rooms and a spacious terrace at Fire Lake Grill House & Cocktail bar, where guests can also enjoy a mid-west “treat and slurp” (grilled meat and seafood and inventive cocktails).

Current portfolio: 49 hotels, 10,628 keys. Pipeline: 40 hotels, 11,167 keys. Portfolio goal for 2020: 100 properties, 20,000 keys.

ROTANA Current portfolio: 56 properties, 15,242 keys. Pipeline: 50 properties, 12,657 keys. Portfolio goal for 2020: 106 properties, 27,899 keys. 25-year plan: 200 properties, 60,000 keys Company focus for 2018: To open 13 hotels across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Iraq, Iran, Jordan, Lebanon, and Turkey.

BEACH ARJAAN, ABU DHABI Part of the iconic Beach Rotana Complex in Abu Dhabi, Beach Arjaan will feature 326 serviced studios and apartments when it opens this year. It will have two restaurants, complemented by 11 dining experiences at Beach Rotana, as well as a Bodylines Fitness & Wellness Club, and access to the private beach club, Zen the spa and 19 indoor and outdoor meeting and events venues.

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TIME HOTELS Current portfolio: 12 properties, 1,235 keys. Pipeline: 18 properties, 2,298 keys. Portfolio goal for 2020: 20 properties. 25-year plan: GCC expansion with a focus on Saudi Arabia. Company focus for 2018: Expansion across MENA; an enhanced calendar of CSR initiatives; staff development and training programmes.

TIME EXPRESS HOTEL AL KHAN, SHARJAH TIME Express Hotel Al Khan, Sharjah, UAE, will be the first property to debut under the hospitality firm’s Express brand. The three-star property, which is due to open in Q3 2018, will feature 55 rooms and suites over five floors.

WYNDHAM HOTEL GROUP Current portfolio: 52 properties, 9,789 keys. Pipeline: 23 properties, 4,755 keys. Portfolio goal for 2020: 100 properties operational and under development. 25-year plan: To be the region’s leading hotel group offering innovative brand experiences that appeal to everyday travellers. Company focus for 2018: Expand regional footprint and brand experiences; enhance service through digital technology and online conversations; leverage the Wyndham Rewards® programme; and invest in people – attracting and building the right talent.

WYNDHAM GARDEN MANAMA The world's largest Wyndham Garden Hotel opened its doors in Manama, Bahrain, this year. Located in the Juffair area of the city, Wyndham Garden Manama features 441 deluxe rooms and suites and facilities that include a spa, beauty centre, fitness centre with Jacuzzi and separate steam rooms for gents and ladies, 171sqm of event space, including three meeting rooms for up to 200 guests, a dedicated business centre and a VIP Club Lounge. The hotel also offers several cafés and seven restaurants serving a variety of cuisine including Indian, Italian and Brazilian.

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Al Habtoor City is positioned on the new Dubai Water Canal

▲The Royal Atlantis Resort & Residences Move over Atlantis – a more luxurious and strikingly modern sister property is about to join you on the crescent of The Palm Jumeirah. The Royal Atlantis Resort & Residences, which will sit next to the existing pink mega resort on the manmade island, will be home to 231 residences and a hotel with 795 guest rooms and suites when it opens in 2019/2020. It will feature 94 swimming pools, including a 90-metre sky-high infinity pool experience and a water, light and fire show developed by water feature creator WET, the company behind the Dubai Fountain experience. This is expected to become a tourism attraction, popular with guests and visitors alike.

▲W Dubai – The Palm When it opens this year, W Dubai – The Palm will boast many firsts. It will mark the Middle East debut of the W Escapes brand, defined by “iconic design, contemporary luxury and exclusive and extraordinary experiences” and “inspired by its destination, mixing cutting-edge design with local influences”. Located on The Palm Jumeirah, the mega resort will be home to 350 rooms and suites with sea views and its E-WOW Suite will be the largest hotel suite in Dubai, featuring its own private pool on the rooftop. It will also offer six restaurants and bars, including Massimo Bottura’s Torno Subito and Akira Back’s first venue in the Middle East; the first AWAY Spa in the Middle East; indoor and outdoor event spaces spanning 2,000sqm; and a unique P.A.W. – Pets Are Welcome – policy.

HOT PROPERTY

Showcasing 25 of the finest new hotels and resorts opening in the Middle East now and in the coming years

▶ME by Meliá Dubai ME by Meliá's first property in the UAE, ME by Meliá Dubai, is set to open in Q1, 2019. Designed by the late architect Dame Zaha Hadid, in partnership with luxury developer Omniyat, ME Dubai will be part of the 95-metre-high futuristic Opus building in Downtown Dubai. The design-led lifestyle hotel will feature 93 rooms and suites across 19 floors, including the Suite ME, as well as 98 serviced apartments. It will also offer 15 dining experiences including Roka, the contemporary Japanese Robatayaki restaurant, while the lobby (pictured), is envisaged as an inspirational light-fuelled atrium.

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Deluxe R

Room

▲The Emerald Palace Kempinski Palm Jumeirah Kempinski will open its second property on The Palm Jumeirah this year to complement the Kempinski Hotel & Residences Palm Jumeirah, which opened in 2011. The hotel will feature 389 rooms and suites and a huge 175-square-metre swimming pool, as well as the largest private cinema on Palm Jumeirah with a capacity of 80 seats.

◀PALM360 In 2021 AccorHotels will open PALM360, a spectacular two-tower development on the world-famous Palm Jumeirah featuring Raffles The Palm Dubai Hotel and Raffles Residences PALM360, bringing 125 rooms and 359 branded residences to market. It will be the first beachside resort for Raffles in Dubai and the tallest structure on The Palm Jumeirah. Its centrepiece will be a 155-metre-long sky pool connecting the towers at 170 metres above the ground from where guests can take in stunning, uninterrupted sea and city views from a unique vantage point.

▲Mövenpick Resort Al Marjan Island, Ras Al Khaimah The 420-key Mövenpick Resort Al Marjan Island, Ras Al Khaimah, which is slated to open in 2020, will boast a prime beachfront location, offering guests unrivalled views of the Arabian Gulf and the picturesque Ras Al Khaimah coastline. The upcoming five-star resort will cater to the increasing number of local and global leisure travellers heading to this idyllic beach destination. The resort will feature multiple dining options, a 300-seat ballroom, three swimming pools, a 500sqm spa and fitness centre and separate kids and teens clubs.

▶Jumeirah Royal Saray, Bahrain Jumeirah Group’s first hotel in the Kingdom of Bahrain opened in February in the northern coastal Seef district. The 174-key Jumeirah Royal Saray, located on a private beach, features rooms, unique summerhouses, royal residences and poolside cabanas. Highlights include a destination spa and the PLAY Restaurant & Lounge, which is a concept exclusive to Dubai, developed by acclaimed chef Reif Othman, who was recently voted as the ‘Restaurant of The Year’.

▲The St. Regis Cairo The iconic St. Regis Cairo, designed by Michael Graves, is a 39-story hotel and residential complex with 266 luxurious rooms and suites and 80 serviced apartments. Stand-out design features will include grand staircases, dramatic Swarovski crystal chandeliers and vaulted three-story-high ceilings. Facilities range from the 1000sqm St. Regis Cairo Grand Ballroom, the largest on the River Nile, which is ideally suited for elaborate Egyptian weddings, to eight restaurants, bars and lounges that include an Italian, a South East Asian, a J&G SteakHouse, the St. Regis Bar, poolside bar and restaurant and a Library Bar. There’s also a 1,000sqm Iridium Spa, while all hotel guests are offered the legendary St. Regis Butler Service. ATM YEARBOOK 2018 | 171

▲Jabal Omar Address Makkah

▲W Amman

▲Millennium Place JVT

This iconic hotel will boast a prime location within Jabal Omar in the Holy City of Makkah. Operated by Address Hotels + Resorts, it will feature 1,490 guest rooms and suites, as well as units available for freehold sale to investors. Scheduled to open in 2019, it is located just steps away from the Grand Mosque. Its two elegantly-designed identical towers are the tallest structures in the Jabal Omar master development.

W Hotels will make its debut in Jordan with the opening of W Amman. Located in the heart of the city’s new hub, Abdali, the 280-room hotel features design inspired by the captivating contrast of Amman’s past and its avant-garde present in an unexpected and bold style. The hotel is also set to be at the centre of Amman’s buzzing social scene with four dining venues that include a signature pan-Asian restaurant. W Amman will feature brand signature offerings such as a state-ofthe-art FIT gym, an outdoor WET pool, the rejuvenating AWAY Spa, the WIRED Business Centre and the iconic Whatever/Whenever service philosophy.

Housed in a striking glass-clad building and with a sizeable inventory of 599 guest rooms, Millennium Place JVT is being developed by Dubai-based The First Group and will be operated by Millennium Hotels & Resorts. Located in the up-and-coming Jumeirah Village Triangle (JVT) district, it will be well located for visitors attending Expo 2020 Dubai, with the event’s site close by. Stand-out facilities will include two specialty restaurants, a spa, business centre, and a luxurious rooftop clubhouse with swimming pool, gym, steam rooms and a sundeck.

▲Waldorf Astoria Dubai International Financial Centre (DIFC) Inspired by the architecture of the 1960s, Waldorf Astoria Dubai International Financial Centre (DIFC) will charm guests the moment they set their eyes on the hotel’s impeccably-designed grand lobby on the 18th floor. Highlights of the 247-room property, which is due for completion in 2019, include a stunning 3,900sqft ballroom and a library space that connects to an open kitchen, a spa with four treatment rooms and individual relaxation rooms for men and women, and a downstairs shopping boulevard. Guests will also be enticed by the hotel’s compelling F&B venues including Bull & Bear, New York’s celebrated steakhouse famous for its succulent cuts and mouthwatering dishes.

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▲Mövenpick Hotel & Apartments Al Azaiba Muscat ▲Hilton Riyadh Hotel & Residences Set to be Hilton’s largest property in the Kingdom, and one of the largest worldwide, Hilton Riyadh Hotel & Residences will be located along the Eastern Ring Road, the major corridor linking the capital with King Khalid International Airport. It will offer 221 state-of-the-art residences for long-term guests and 645 spacious and ergonomically-designed rooms and suites across two towers. The property’s ultra-modern interior design includes a dazzling US$1.5 million wall installation featuring a ‘Tiger’s Eye’, a rare Asian stone that will adorn the reception area with its beautiful mosaic of colours. Hilton Riyadh Hotel & Residences will also be home to the capital’s largest ballroom, which boasts a unique ‘pillarless’ design, 11 meeting rooms, indoor parking for 1,240 cars and five F&B venues offering a range of cuisine including Turkish, Arabic and pan-Asian.

Mövenpick’s first property in Oman will feature 274 guest rooms and suites and 50 serviced apartments. Standout facilities will include six market-oriented food and beverage outlets, a rooftop restaurant, swimming pool, meeting and event space, a ballroom, a rooftop gym with spa, executive lounge and a residents’ lounge. It will form part of a design-led upscale mixed-used development located in Muscat’s commercial hub, the Ghala District, lying adjacent to the Sultan Qaboos Highway and close to the new international airport and Oman Convention & Exhibition Centre.

▲Saadiyat Rotana Resort & Villas Set on a spectacular 9km stretch of pristine white beach on Abu Dhabi’s Saadiyat Island, Saadiyat Rotana Resort & Villas will feature 327 uniquely-designed rooms and suites and 13 beach villas. Scheduled to open at the time of press, the hotel will feature six modern restaurant concepts including Si Ristorante Italiano & Bar, the first Italian restaurant to open on Saadiyat Island. Meeting and events venues will include an elegant 630sqm ballroom and The Lawn, designed with memorable weddings in mind, while extensive leisure facilities will span Bodylines Fitness; Zen the spa at Rotana; an outdoor pool; two tennis courts; mini golf; and a beach club. Aladdin’s Cave, the exclusive kids club, will tempt fun-loving young guests with its lazy river, splash pool and water slide.

▲Address Fashion Avenue Located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall, this unique property will feature 167 hotel rooms with fashion-forward living spaces highlighted by soft hues and silhouettes. The development will also comprise a separate residences component, with 48 one-bedroom and 30 two-bedroom apartments, fully serviced by Address Hotels + Resorts.

▲WestSide Arjaan by Rotana A deluxe hotel apartment concept located in one of the most desirable areas on the European side of Istanbul – the up-and-coming Günesli district – this property, due to open soon, will share a building and many facilities with Rotana’s co-located lifestyle hotel, Centro WestSide. It will offer guests 153 luxury serviced apartments and three innovative dining venues including c.mondo (pictured above), serving leisurely cocktails and light bites. A modern, fully-equipped gym, large indoor swimming pool, Jacuzzi, sauna, and steam and treatment rooms, plus a ballroom and five multi-purpose meeting rooms are all part of the hotel's extensive offering.

▲Mövenpick Hotel El Ein Bay When it opens this year (2018), the 214-key Mövenpick Hotel El Ein Bay will be the company’s second property in the desirable coastal area of El Sokhna, often referred to as ‘Cairo Beach’ given it’s the nearest seaside destination to Egypt’s capital. The new contemporary resort, which features 214 rooms and suites, will boast stunning views of a world-class 18-hole golf course. Envisaged as a chic and contemporary resort, stand-out features will include a specialty restaurant and rooftop lounge; meeting and event space (1,000sqm); large swimming pool; extensive spa and fitness facility; and access to the golf course.

▶Sofitel Dubai Wafi Due to open in late 2019, the Sofitel Dubai Wafi will be the largest Sofitel property in the Middle East, featuring 501 rooms, 86 suites and 97 serviced residences. It will also offer several dining concepts including an Asian specialty restaurant, gastro pub, a unique destination restaurant, a bar and lounge on the 43rd and 44th floors and more. The property, which is being built adjacent to Raffles Dubai, now a sister hotel under the AccorHotels umbrella, will also offer a SoSpa, gym, outdoor pools, private cabanas and a kids’ club. The group says the Sofitel and Raffles properties will form a “luxury cluster” in the Wafi area, with guests able to share amenities and services across the two.

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▲Anantara Mina Al Arab Ras Al Khaimah Resort

▲AVANI Ibn Battuta Dubai Hotel

Due to open in 2020, this 300-key luxury resort will be situated in a secluded and picturesque area of Ras Al Khaimah with a private beach and overlooking a mangrove-lined eco reserve. Highlights will include Maldives-inspired overwater villas – a first for RAK – plus an Anantara Spa, seafood grill, health club and meeting and event space that includes a 1,200sqm ballroom.

The 372-key AVANI Ibn Battuta Dubai Hotel will be developed by Nakheel and located next to the recently-opened Ibn Battuta Metro Link, which is connected to Ibn Battuta Mall. The new-build 18-storey hotel will feature a pool, a spa, a gym, an all-day dining restaurant, a coffee shop and car parking.

▲dusitD2 Seef Bahrain This contemporary leisure and business hotel, scheduled to open in Manama this year, will comprise 195 spacious units with sea views, meeting facilities, a kids’ club, an expansive health and fitness centre with spa and rooftop pool, and a multitude of restaurants.

◀Holiday Inn Dubai Festival City When it opens later this year, the Holiday Inn Dubai Festival City will be the largest Holiday Inn hotel in the UAE with 520 rooms. It will join the InterContinental Dubai Festival City and Crowne Plaza Dubai Festival City and connect directly to Dubai Festival City Mall. The hotel will feature an adjoining café and restaurant, a rooftop grill, health club, four meeting rooms and a conference centre with a capacity to seat 200 people. 174 | ATM YEARBOOK 2018

▲Millennium Place Business Bay Spectacular views of Business Bay and Downtown Dubai are set to attract business and leisure travellers to Millennium Place Business Bay – a stylish 476-room property with a range of specialty restaurants, a bar, VIP lounge, fully-equipped spa, business centre and a luxurious clubhouse with swimming pool, gym and sundeck. The hotel is being developed by Dubai-based property developer The First Group and will be operated by Millennium Hotels & Resorts under the Millennium Place brand.

— OLIVIER CHAVY, PRESIDENT & CEO, MÖVENPICK HOTELS & RESORTS

ATM YEARBOOK

25 YEARS IN TRAVEL

INDUSTRY INSIGHTS

“In the next 25 years we will see the emergence of ultra-fast, ondemand, direct-to-destination hyperloop networks” .

— HARJ DHALIWAL, MANAGING DIRECTOR MIDDLE EAST & INDIA, — HIS HIGHNESS SHEIKH AHMED BIN SAEED AL MAKTOUM, VIRGIN HYPERLOOP ONE CHAIRMAN AND CHIEF EXECUTIVE, EMIRATES AIRLINE & GROUP

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FUTURE FANCIES

What will the travel industry look like in another 25 years? Leading airline, tourism and hospitality figureheads make their predictions

A more streamlined passenger experience ahead “The industry will adopt new ways to make the passenger experience more streamlined at every touchpoint, from quick and efficient check-in, smart luggage tags and biometric immigration screening, to customised messaging for passengers making their way to their departure gate and a more intuitive boarding process. Customer-facing robots will also provide on-the-spot assistance to passengers throughout their ground journey. During the flight, ultra-high-speed in-flight internet connectivity will be the norm, allowing passengers to uninterruptedly livestream entertainment content from their own personal electronic devices, while augmented reality and predictive technologies will enhance the way passengers engage with cabin crew. We will enjoy more spacious and open cabins and enhanced seating across all classes with embedded technologies and more IFE content options. Leveraging customer data more effectively will also help tailor the passenger experience to give them what they want, when they want it” His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group

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Regional and domestic travel will soar

Expect more flexible loyalty programmes

“Intra-GCC and domestic holidays will be the new trend in the region. We will see residents preferring to travel domestically or between the Gulf countries. This will position the region as a leading destination, competing with international cities. Most Gulf countries have a very robust tourism strategy aimed at attracting more visitors and I believe the region will become a preferred global destination for all.”

“The power of loyalty programmes will only grow. They are the most important platform for us to have relationships with our customers and it’s even more important now with travellers gravitating towards brands that make their trips more fulfilling. We’re using technology to simplify and enhance the entire customer experience – before, during and after the stay – and offering rewards programmes built around flexibility so our members can be recognised when it matters to them most.”

Sheikh Khaled Bin Humood Bin Abdulla Al Khalifa, CEO, Bahrain Tourism and Exhibitions Authority (BTEA)

Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International

Ultra-fast hyperloop networks to transform GCC travel “In the next 25 years, we will see the emergence of ultra-fast, on-demand, direct-to-destination hyperloop networks. Hyperloop can enable tourists to travel farther, faster and maximise their time. Tourists could make Dubai their ‘base’ and take day trips to Abu Dhabi, Riyadh, Muscat, Oman and travel between major cities in the GCC in under two hours.” Harj Dhaliwal, Managing Director Middle East & India, Virgin Hyperloop One

Demographic shifts will dominate

“Young travellers will shape the future of travel. Tech savvy and deeply connected to their friends and peers via social media, they are already shifting traditional travel behaviour patterns, particularly in the GCC where smart phone penetration is above the global average - at 78% in the UAE and 77% in KSA. This will impact the entire value chain of travel, from influencing the traveller decision to collecting data and improving products and services. At the same time, the rising middle classes in countries like China and India have higher disposable incomes and want to travel. They are looking for affordable transport and accommodation and so low-cost airlines and three- and four-star hotels will benefit and continue to grow.” Yazan Mohammad Al Khudairi, Director, Destination and Promotions Directorate, Sharjah Commerce and Tourism Development Authority

An old-fashioned warm welcome will be valued “Digital technology will play an increasing role in the region’s tourism industry over the next 25 years, but equally, it must be said that people do not go on vacation to look at their phones and laptops, so the good old-fashioned basics of a warm welcome, comfortable accommodation, great food and diverse attractions will still form the basis of the industry. I’m pleased to say that all of these qualities are to be found in abundance in Sharjah.” H.E. Marwan Al Sarkal, CEO, Shurooq ATM YEARBOOK 2018 | 181

Rule breakers to dominate “The hospitality industry faces a new generation of travellers who are keen to break the rules and are not motivated by traditional ratings, but rather by digitally-driven, personalised and culturally-conscious experiences. I believe this will fundamentally shift the concepts that are introduced to the Middle East over the next 25 years. It has motivated us to introduce our own lifestyle brands including Mama Shelter and 25Hours, which are driven by vibrant personalities, distinctive design elements, modern dining concepts and world-class services. Digital technology will also provide a unique means to enable hospitality groups to act as wholesome service providers. AccorHotels has implemented a digital-first strategy to effectively enhance the overall customer experience, acquiring providers such as the concierge service Jean Paul, FastBooking alongside travel reservation services like Gekko and Availpro. We anticipate that the use of digital technology will transform the definition of services offered by hospitality groups over the next 25 years.” Olivier Granet, Managing Director & Chief Operating Officer, AccorHotels Middle East and Africa

Industry evolution will accelerate “While it is difficult to predict future trends given the fast pace at which the hospitality industry is evolving, we can certainly say it is headed for a complete transformation over the next 25 years. The anticipated surge in international tourist arrivals, especially from emerging countries; the rise of a new generation of customers whose needs and preferences are ever-changing; and the advancements in innovative technologies on the back of a robust digital infrastructure and increased connectivity, will drive changes that redefine the sector” Omer Kaddouri, President & CEO, Rotana

Partnerships needed to recruit new personnel “Over the next 10 years it is estimated that across the region, more than 1.5 million new jobs will need to be created in travel and tourism – possibly more if all current development plans and proposals are executed. Global competition is rising both for experienced management and junior service personnel as established and emerging economies simultaneously compete for this scarce resource. The industry will need long-term thinking about how it will recruit, train, reward and train personnel. Partnerships may be required with developing nations to establish educational facilities that act as feeder programmes for future staff.” Serge Zaalof, Chief Operating Officer, Atlantis Resorts & Residences Residences 182 | ATM YEARBOOK 2018 2017

Creative thinking will be key

Personalisation to reach new heights “We expect that guest services will be totally redefined by new technologies such as AI, robotics, virtual reality, and automation over the next 25 years. Some technologies may empower guests further to customise their stay and travel experiences, taking personalisation to a whole new level. We may also see redefined hotel segments with a greater focus on lifestyle brands.” Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG

“In 25 years’ time, the hospitality industry will change beyond recognition. It is impossible to predict exactly how the hotel landscape will evolve, but what is certain is that the market will become more competitive and more exposed to disruptive forces, from geopolitical conditions to new technology and accommodation business models. At the same time, the customer base will continue to shift and guests will seek out more unique and personalised experiences than ever before. To survive, operators will need to demonstrate agility, be creative in their strategic thinking and listen to what guests want by incorporating big data insights and then delivering on them.” Olivier Chavy, President & CEO, Mövenpick Hotels & Resorts

Responsible tourism will dominate “Considering what the region has achieved in the last 25 years, the potential for further development over the next 25 is truly infinite. I believe sustainable tourism will grow exponentially in the region as there is an increasing desire among consumers to travel responsibly, minimise their impact on the environment, and give back to the local community through ethical travel. We will also see a greater number of home-grown, smaller boutique brands start up business in the region. These properties will bring a new dynamic to the sector and complement the existing international brands and larger properties that are predominant here in the Middle East.” Philippe Zuber, Chief Operating Officer and President, One&Only

Tech-savvy travellers will dictate “The region’s travellers are huge technology fans with very high adoption rates compared to the rest of the world. These tech-savvy consumers will set the scene for the future. They want inspirational journeys, easy travel management, less hassle while traveling and everything available at their fingertips. Therefore, in the coming few years we will see more adaptation of emerging technology such as artificial intelligence, augmented and virtual reality, and more implementation of conversational interfaces and bots. These will become essential components of the tourism industry.” Raymond Vrijenhoek, Vice President, Sabre Travel Network, Middle East ATM YEARBOOK 2018 2017 | 183

Today’s innovations will become the norm “Innovation in our industry will accelerate. Underwater hotel rooms now a luxury concept - could become more mainstream and man-made islands could become commonplace. Futuristic technologies such as flying cars, autonomous airplanes and virtual tour guides could all be a reality and have the potential to transform the hospitality landscape. However, what will continue to be relevant is the personalised experience that we must deliver without fail to our guests.” Ignace Bauwens, Regional Vice President, Middle East, Eurasia and Africa, Wyndham Hotel Group

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Look east for traveller growth

Sustainability not negotiable

“We are anticipating a substantial rise in the number of global travellers and a shift in their demographic to reflect the growth of emerging markets in Asia and rising the middle classes in countries such as China and India. This represents a great opportunity for the travel industry worldwide, but particularly in markets like Dubai that serve as both a destination and a travel hub between East and West”

“The cycle of the product will become shorter, requiring hotel groups to update rooms, restaurant concepts and recreational facilities. Investing in technology and sustainability will be a constant factor, with a flow of new IT systems, process thinking and building materials entering the market. Sustainability will become the norm by building eco-friendly hotels while maximising renewable resources.”

Rudi Jagersbacher, President MEA, Hilton Worldwide

Henk Meyknecht, Chief Operating Officer, Kempinski Middle East & Africa

Emotional connection to remain crucial “Digitisation will transform the customer experience as we cater to Generations Y and Z. Hotels will need to deliver value across every touch point, led by robotics, artificial intelligence and the Internet of Things. However, what won’t change over the next 25 years is that people will continue to create memorable, emotion-filled experiences. They (people) really make the difference between a good and a great hotel.” Olivier Harnisch, CEO, Emaar Hospitality Group

Environmental initiatives to take centre stage “Many factors external to the industry will influence change. We will see more environmental initiatives, supported by sustainable infrastructure. These will partly be driven by guest demand; however, I believe businesses have an important role to play in terms of ethics, execution, and leading by example. ” Abdulla Bin Sulayem, CEO, Seven Tides

People will always want to deal with people “Hotel rooms will always be hotel rooms, but the content inside – from shape to smell – will constantly evolve. Automation, from online check in to self-serve restaurants, is a growing trend, but it will phase out. Guests still seek a human element to hospitality and this will not change. People will always want to deal with people.” Kevork Deldelian, COO, Millennium Hotels & Resorts

Source market shift “Source markets for inbound business to Dubai will continue to diversify and India and China will dominate. This won’t change for the foreseeable future, particularly with new relaxed visa-on-arrival regulations in place for visitors from both countries. The hotel landscape will also continue to shift with more lifestyle-orientated three-star hotels entering the market that offer high-quality services and set new benchmarks. With this in mind, fourand five-star hotels will need to adapt their strategies and product offerings to maintain their luxury status.” Haytham El Sherbini, Director of Sales & Marketing, ME Dubai ATM YEARBOOK 2018 | 185

IN HER WORDS…

Seema Pande

Commercial Director, Kempinski Hotel Mall of the Emirates and a long-term resident of Dubai, takes a moment to mark the destination’s achievements over the past two decades and predicts how the city – and its hotel offering – will evolve in the future

A GOAL-ORIENTATED DESTINATION I have spent the past two decades working in Dubai and I am so proud of what the emirate has achieved. Besides the many changes to the overall infrastructure of Dubai and the evolution of its hospitality industry in particular, even the type of talent that Dubai now attracts is far superior to that of many other places around the world. All of this has been possible as a result of Dubai’s visionary leadership, as well as the belief of residents – locals and expats – that anything and everything is possible. Everyone has worked hard to achieve the goals set, with 2020 being a case in point. Dubai set out to become the region’s tourism hub less than a decade ago and has swiftly achieved that target by upgrading the airport, investing heavily in Emirates Airline and finding new and innovative ways to enhance the destination with world-class attractions, parks and hotels. I don’t know of many destinations that can say they have achieved so much in so little time. TodayI

“I genuinely believe we will see more great things unfold in this part of the world” 186 | ATM YEARBOOK 2018

am mesmerised when I am in the middle of a conversation and the Dubai Metro whizzes past. Fifteen years ago, cars were the only form of transport in Dubai, which shows just how far the emirate has come in a short space of time. It is a modern and international destination.

NEW TRAVELLER DEMOGRAPHICS Moving forward I believe the tourism landscape will evolve at a fast pace, not only because Dubai continues to grow rapidly, particularly in comparison to more mature markets, but also because the traveller profile is changing drastically. Those attending ILTM many moons back will remember a presentation on the ‘Asian Tilt’, predicting that India and China would become the markets of tomorrow. We have witnessed this happening in Dubai for the past two years or so with India now the biggest feeder market into Dubai. The Americas are also growth markets to watch, with Latin America now proving a strong source of business for hotels in Dubai. Other markets that are not necessarily beach centric in their tastes, like Spain, France and various CIS countries, are also delivering more visitors to Dubai, generating a new source of guests for city hotels that rely heavily on regional business. At the same time, our customers are getting younger, requiring all hotels to change their marketing approach.

MID-MARKET RISING We are also witnessing a shift in demand from luxury to more budget-friendly mid-market hotels. High-end properties will always dominate Dubai’s hotel landscape, but as traveller expectations change, with younger guests demanding more flexible pricing and hotel concepts and corporate travellers looking for value for money, the midscale sector will play an important role.

MARKETING MATTERS But perhaps the biggest change, as far as Dubai’s hotels are concerned, will be the way in which we market to our current and potential customers. It will be digital driven, and social media will play a key role in delivering business. We need to move away from thinking of social media platforms as an ‘add on’ to our marketing plans but rather as the key driver. While a 360-degree approach to marketing is key to reach all relevant feeder markets, hoteliers need to embrace digital marketing and stop treating it as an ‘all or nothing’ way forward. We need to find a way to balance the old with the new to maximise our returns.

GREAT THINGS TO COME With Dubai now an established global aviation hub and more mega projects in the pipeline, from the staging of mega events such as Expo 2020 Dubai to the construction of more infrastructure, hotels and attractions, the tourism industry will continue to grow organically and I genuinely believe we will see more great things unfold in this part of the world. I am extremely humbled and grateful for having been a part of Dubai’s growth and to have witnessed all that went into making it happen, and I look forward to the future with anticipation and excitement.

Jimbaran, Bali

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