Sales & Marketing prepared for
John and Jane Miller
Dear John and Jane, Thank You for giving me the opportunity to list your property and I wanted to give you further insight into my strategic approach and everything @properties has to offer. Why should you list your home with @properties? We have the strongest track record for sales of any real estate firm in Southwest Michigan and Chicago. Here are just a few of the benefits you receive from having me and @properties to represent your home: Shortest Average Market Time: @properties’ comprehensive marketing programs create more exposure for your home that allows you to reach a greater number of potential buyers, leading to a faster sale. Highest Selling Price to Listing Price Ratio: We price accurately and highlight the unique attributes of each listing in order to create high demand and the highest ratio of sales price to listing price in the market. Innovation: In addition to employing tried-and-true marketing methods, @properties also has invested millions of dollars to stay on the cutting edge of real estate technology. We use the latest research and the latest technology to expose your home not only to more buyers, but to the right buyers. Reach: @properties leverages our membership in national and international real estate networks to reach buyers and relocation directors beyond the Southwest Michigan market. We are members of Leading Real Estate Companies of the World® - the largest network of independent real estate companies in the world; and RELO Direct®, a full-service relocation management company. Exposure: Each and every @properties listing has its own dedicated website. Each site features crisp, quality photographs and a virtual tour, and technology that e-mails your listing directly to buyers looking for homes just like yours. If you have any questions, please don’t hesitate to give me a call. Best Regards, Michele Kaiser
@properties
761 Rivershore Park Marketing Strategy and Timeline
Initial List Side Process: · Initial Meeting: Discuss marketing strategy, my process & evaluate clients needs · Pricing: Discuss current market trends and listing price · Executed Documentation: All paperwork signed and return to me via DocuSign · Staging & Upgrades: Evaluated if any staging or home improvements are needed Pre-Market Initiatives: · Broker to Broker Outreach: Personal calls & emails to my exclusive brokerage network. I will also post property to Top Agent Network, Private MLS, and @properties Agent @pp · Professional Photography: Schedule photography, video & interactive floorplan · Finalize Marketing Materials: Property brochures, postcards, advertising (online and print), & event invitations · Exclusive Brokers Preview: Schedule event and send out invitation to Southwest Michigan’s upper bracket brokers. First Day on Market: Multiple Listing Service: Input listing in the MLS with photography, video, and interactive floor plan · Listing Syndication: Within 24 hours of listing going live on MLS it will be enhanced on Realtor.com, Zillow, and Trulia. Within 72 hours listing will go live on 200 additional real estate sites · Enouncement: A custom enouncement will go out to my personal and professional network (apr. 5,000 plus contacts) · @properties @gent App: Property will be re-posted to the @properties Agent @pp announcing the listing is live · Social Media & Blogging: I will enounce the launch of this property on Facebook, Instagram, Twitter, and additional social media outlets First Week on Market: · Marketing Campaign: Schedule and submit all print and digital marketing initiatives · Exclusive Brokers Preview: Event will happen the first Wednesday the property is listed. Ongoing Initiatives: · Offers and Interest: Present all offers and recommend counter-offer strategies · Showings & Communication: I accompany showings and will request feedback for each private tour. I provide my clients feedback for each showing · Brokers Opens: Hold an additional broker open house if needed · Pricing: Reevaluate pricing and properties position in the current market · Ongoing Marketing: Evaluate current marketing; print, digital, & consumer and brokerage community outreach
761 River Park Blvd, Additional Marketing Initiatives Print Adverting Real Estate Guide Hinsdalean North Shore Weekend Custom Video Campaign, full length listing video will include the home, building or property amenities, and neighborhood highlights ADWERX, targeted online banner ads; CNN.com, Forbes.com, ABCNews.com, Salon.com, Weather.com and more Facebook and Instagram, strategic targeting potential buyers for your property. I will target affluent consumers likely to move in /to Michigan Direct Mail, Custom designed mailing campaign targeting affluent consumers likely to purchase a high-end property Southwest Michigan. Exclusive Brokers Reach Out, A direct mail marketing campaign targeting high-end brokers in the Midwest
Michele Kaiser/269-449-0413/michelekaiser@atproperties.com