personas BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com
personas:
Personas help you represent how your users think. You can use these personas to explain how your product would work for a specific user. A target persona represents the users your primary audience.
Do’s
• • • • •
add emotion make personality use real data based on research shows motivations and frustrations
Don’ts
• shows a solution • make assumptions • it’s not one story it’s many stories • don’t restrict yourself
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You ≠ user
You ≠persona
Target personas
Questions to Get Started:
1. What is the user’s profession? 2. What are his/her skills and proficiencies? 3. What’s the user’s family life like? 4. What are the user’s dreams? 5. What other technologies does the user use?
Do’s
• • • • •
add emotion make personality use real data based on research shows motivations and frustrations
Don’ts
• shows a solution • make assumptions • it’s not one story it’s many stories • don’t restrict yourself
Common outline for a persona General insights Background information Most commonly performed tasks What makes them look good What makes them look bad Common pain points People in this role Scenario examples