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Educating new and existing mothers about endocrine disruptors
League of Mothers
What is the problem? Endocrine disruptors are chemical compounds present in many of our products. Endocrine disruptors, while artificial, have biological effects. These compounds act like hormones and can affect our health by interfering with our complex endocrine system. Who should be educated about this? Pregnant women are especially vulnerable to endocrine disruptors. Toxins in the pregnant woman’s environment enter the womb and may affect the fetus, who is undergoing continuous development. How can pregnant women be educated? Educating about endocrine disruptors and other environmental toxins requires a call to action that involves persuading better choices and lifestyle choices.
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The League of Mothers was created as a resource and community of pregnant and experienced mothers that: 1
serves as an empowering community for the mom-to-be
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understands the struggles of pregnancy while as the shared joys and motivations of planning for a baby
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empowers better choices by providing community, resources, and cumulative information.
League of Mothers
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Print/Digital Media Subscription
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Online Forum
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Scientific Resources & Educational Organizations
Print/Digital Media Subscription
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League of Mothers Members
Online Forum
What does a Pregnant Woman Have to Gain?
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Print/Digital Media Subscription
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RELEVANT INFORMATION covering information important to stage of pregnancy (from 1st to 3rd trimester), and extending education to post-pregnancy
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Online Forum
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COMMUNITY providing support, and serving as a resource for mothers with questions
Relevant Information
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Orientation Packet
Trimester-Specific Booklet
Actionable Tool/Tip Sheet
The orientation packet includes a welcome letter, and your first trimester-specific booklet. Because this is your introduction to League of Mothers, this includes an introduction to endocrine disruptors and other toxic compounds.
The trimester specific booklet comes every time you enter a new trimester. The booklet builds off of the mother’s existing knowledge of endocrine disruptors, and gives information that is relevant to the trimester, and resonant with her sentiments during this time.
These call-to-actions empower the mom-to-be by serving as a tool or tip sheet that can be easily used. These are delivered with the arrival of your trimester-specific booklet or sent intermittedly during a trimester.
Relevant Information: What To Expect?
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YOUR ALL-AROUND HANDY DANDY SUPERMARKET SHOPPING GUIDE keep me in your purse!
YOUR FIRST TRIMESTER
An Actionable Supermarket Guide First Trimester Information Booklet
How It’s Used
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1st Trimester
2nd Trimester
Pregnancy
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3rd Trimester
Post Pregnancy
Post-Pregnancy
How Will the League of Mothers deliver information and community throughout the length of pregnancy?
How will a pregnant woman use League of Mothers... During Pregnancy?
Printed/Digital Subscription
3rd Trimester
2nd Trimester
1st Trimester
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cumulative and trimester-relevant information
questions and advice on forum
... and Post-Pregnancy?
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referral
share information
share on forum
Relevant Information: How is it Shared?
Printed/Digital Subscription
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3rd Trimester
2nd Trimester
1st Trimester
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An introduction to starting lifestyle changes based upon the mom-to-be’s desire to get to get to know the baby.
Building off of knowledge of contaminants by dispensing baby planning information and information of healthy pregnancy soothers
Shares information about readying your home and life for your baby, while offering an opportunity for you to reflect, refer, and contribute to the forum.
Actionable Tool/Tip Sheet
Trimester booklets will build off of your expanding knowledge about endocrine disruptors, and offer you increasingly relevant information about having a healthier pregnancy.
Supermarket Guide
Buying for Baby
A Safe Baby Shower
Household Cleaning
Planning Baby Room
Babyproofing House
Orientation Packet
The League of Mothers Orientation Packet will include a welcome packet, introducing to you the League of Mothers, your first Trimester Guide, and an actionable tip sheet.
1 YOUR FIRST TRIMESTER
Welcome Booklet
Trimester Guide No.1
YOUR ALL-AROUND HANDY DANDY SUPERMARKET SHOPPING GUIDE keep me in your purse!
Actionable Tip Sheet