Kamri Marg, Ujjain Wayfinding

kamri Marg c

There’s a surprise at every corner.

Area Description Kamri Marg is an locality in Ujjain. It carries an essence of old Ujjain which inculcates heritage, homes and priests.

The streets and lanes are worth exploring this is mainly because of it’s people,culture, cuisine, temples ,clothes and it’s numerous tradition. Certainly, you have got all in Kamri Margh and as the tagline sums it aptly “ There’s is surprise at every corner”.

Tagline There’s a surprise at every corner.

These Lanes explores the tales of the city Ujjain.

This tagline suits the best as each time we visited the place we discovered something new to capture.

Target Audience Aimed for artist such as photographers, bloggers,writers and doodlers.

Photographers

The place inculcates old heritage homes,architecture, Temples and culture which is worth having a click.

Bloggers & Writers

This place inculcates many human stories of culture, lifestyle and tradition.

Doodlers

This place inculcates a lot of walls which can be used for artwork.

Theme Celebrating the culture, lifestyle and tradition of Ujjain.

The ideas,custom and social behaviour of people of Ujjain.

The lifestyle and living of people.

The transmission of customs or beliefs from generation to generation.

Location Areas in which design will be placed.

Indore- Ujjain Highway The signage is placed in the outskirts of Ujjain. As people visiting from outside may have a glance .

Nanakheda The Signage is placed in Nanakheda as it’s an entry point anybody visiting Ujjain or already in Ujjain can know about Kamri Marg .

Kamri Marg The Signage is placed in Kamri Marg to guide the visitors on what all to explore and directions for the same.

Visual Language DeďŹ ning the look and feel of project.

Color We have used original colors from our photographs of Kamri Marg .

Typography

#274632 C: 79% M: 47% Y: 78% K: 50% R: 39 G: 70 B: 50

#236284 C: 89% M: 57% Y: 31% K: 10% R: 35 G: 98 B: 132

#a34c26 C: 26% M: 78% Y: 97% K: 18% R: 163 G: 76 B: 38

#bf932f C: 25% M: 40% Y: 98% K: 3% R: 191 G: 147 B: 47

We have Used Hinglish and Montestart Black, semi bold and Regular font to give the essence of the place Kamri Marg .

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Weight AbCdEfGhI AbCdEfGhI AbCdEfGhI

#8a1e24 C: 28% M: 98% Y: 89% K: 31% R: 138 G: 30 B: 36

Eye Level This eye level is created for all the three locations where our designs are placed.

a. Public Space

Public Space

b. Bus Stop

The signage in Nanakheda is placed above eye level in the form of billboard.

As passersby either walking or driving can view.

Bus Stop The bus stop signage is placed on the eye level as it will create an impact on the people waiting for the bus and pedestrains walking past the stop.

Wall Graphics The wall graphics is placed below the eye level. It goes without saying that wall graphics are impressive and will guide them further.

c. Wall Graphics

Designs Signage items for diffrent areas They will be used in mockups.

This Information will allow the This map will guide visitors to intrested people to visit the reach the destination. place.

This Information will allow the intrested people visiting the place on what all to explore and directions for the same.

mockup

Location: Indore- Ujjain Highway .

Location: Nanakheda square, near Samudra Manthan .

mockup / k camri Marg

t ankyou

Outdoor Communication Project.

GroupOjsee Brijpuriya ( AU18A1028) Jagrati Rajpal (AU18A1037) Shreedut Wasu (AU18A1052).