Common Communication for Temples at Ujjain

ENVIRONMENTAL GRAPHICS ASSIGNMENT 3 Neha Madhekar (AU18A1017) Nupur Sonar (AU18A1061)

OUTDOOR COMMUNICATION FOR PUBLIC SPACES IN UJJAIN

FAMOUS TEMPLES IN UJJAIN Ujjain is an ancient city beside the Kshipra river in the central Indian state of Madhya Pradesh. It is considered to be an important place of pilgrimage with the Kumbh Mela held here every 12 years. It is home to many famous temples Mahakaleshwar Jyotirlinga, Harsiddhi Mandir, Kal Bhairav, Gopal Mandir, Mangalnath Mandir, etc. The History of Ujjain has a signiďŹ cant value and a historical importance attached to it.

FAMOUS TEMPLES IN UJJAIN

PROBLEMS REGARDING NAVIGATION AND EXISTING SIGNAGES No existing signages at bus stops and railway station to guide peoples’ way to the famous temples in Ujjain.

Difficulty in finding out the nearest temples.

Ineffective in terms of functionality.

Orientation and placements issues of the signages.

Use of arrows is repetitive and uninviting.

Use of dull colours.

TARGET AUDIENCE PRIMARY People new to the city of Ujjain wanting to visit the temples.

SECONDARY People residing in Ujjain who are unaware of the route to the desired temple.

USER PROFILE Comfortable with reading basic hindi and english.

Localites - Non localites Indian - Foreign Need to identify location Need to navigate from point A to point B

DESIGN CRITERIA Visually pleasing Correct placement Legible typography Less text, more visuals Effective grouping of data Simple to understand instructions Good contrast between foreground and background

TYPEFACE Nirmala UI Devanagari

MAPPING THE AREA

INFORMATIONAL SIGNAGES

INFORMATIONAL SIGNAGES

INFORMATIONAL SIGNAGES

INFORMATIONAL SIGNAGES